Vidyard

OCTOBER 27, 2017

With each vendor vying for your business card, it’s hard to keep track of all the conversations you’ve had along the way. Like we said, the same templates get shuffled around asking people for meetings, to come to breakfasts, and interact with vendors. And an invitation to chat further about your product or services.

Conference 73

Conference Video Marketing Vendors Template 73

Vidyard

JUNE 15, 2020

Use a screen capture video to show how your product or service is a good fit on your very first touch. But there’s also a big opportunity to use one-to-one video for incremental relationship-building by infusing your follow-ups, call recaps, product demos, and proposals with your voice and personality. Get It Free.

Process 170

Process Video Marketing Customer Satisfaction Work Management 170

Vidyard

JULY 4, 2019

Besides one-to-one video, creating short videos to explain your product, onboard customers, troubleshoot common issues, and communicate product releases is a more proactive approach to customer support. Who wants to spend time reading product pamphlets or a list of features when a video is available?

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Vidyard

APRIL 18, 2018

Well, as I’ve learned, it’s probably because you don’t understand their needs and aren’t explaining how your product will help them succeed accurately. Of course, I was already aware that customers put a lot of thought into their choice to buy (or not buy) our products. Is your prospect giving you an objection?

Thought Leadership 64

Thought Leadership Eye-Tracking Vendors ROI 64

Vidyard

JULY 9, 2019

Besides one-to-one video, creating short videos to explain your product, onboard customers, troubleshoot common issues, and communicate product releases is a more proactive approach to customer support. Who wants to spend time reading product pamphlets or a list of features when a video is available?

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

Vidyard

JUNE 8, 2020

But our annual holiday video is always one of our very favorite productions of the year. It was playful, it was relatable, and it was entirely different from the barrage of disposable holiday greetings received from dozens of other vendors. Production: The Best Approach and the Right Cast. Learn More.

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Vidyard

OCTOBER 31, 2016

Vidyard was the only vendor to receive the highest possible scores in the player features; marketing and lead generation tools; and targeting, personalization and discovery criteria. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Vidyard

OCTOBER 31, 2016

Vidyard was the only vendor to receive the highest possible scores in the player features; marketing and lead generation tools; and targeting, personalization and discovery criteria. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Vidyard

SEPTEMBER 25, 2020

You’re reaching out to prospects, customers, partners, and vendors through email, but your messages might be getting lost in the noise. But a video email signature can introduce your company, show off your unique personality, and demonstrate your product—all without even having to set up a call. A quick overview of a complex product?

Video Marketing 65

Video Marketing Paid Search Agency Work Management Marketing Management 65

Vidyard

DECEMBER 29, 2017

Remember that customers don’t care about your product until you prove that you can provide value to them. Video allows you to quickly share what you’ve learned about the company and/or contact that caused you to reach out and how you believe that your product or service can benefit them.

Response Rate 126

Response Rate Video Marketing Click Rate Sales Cycle 126

Vidyard

AUGUST 12, 2019

Are you more likely to make a purchase based on an advertisement or a product review? Every company is expected to provide a product or service that is sufficient. Canadian vendor Endy burst onto the scene with seemingly instant popularity, thanks to its customer empathy. Think about it. What about a recommendation from a peer?

Word of Mouth 109

Word of Mouth Trigger Marketing Peer-to-peer Amazon 109

Vidyard

FEBRUARY 21, 2017

Technology stacks will also begin to evolve this year, as vendors consolidate and transform their solutions to enable marketing and sales teams to work from one platform rather than assembling a patchwork system of products.

Forrester 60

Forrester Account Based Marketing Research ABM 60

Vidyard

SEPTEMBER 10, 2014

From the potential benefits of Video Marketing Platforms to a vendor analysis and selection criteria considerations, this latest report in the Demand Metric series is a whopper! Who are the different technology vendors and what do Video Marketing Platforms now offer?

Work Management 51

Work Management Marketing Management Marketing Report Marketing Automation Services 51

Vidyard

DECEMBER 16, 2015

Vendors use social media, SEO, and marketing automation to draw traffic to their site, capture contact info, and nurture contacts into qualified leads. Let’s say you’re an HR software vendor, for example. Software vendors like Demandbase provide ABM analytics to help marketers see which accounts are interacting with digital content.

Account Based Marketing 50

Account Based Marketing Enterprise Management Marketing Management Top of Funnel 50

Vidyard

OCTOBER 8, 2021

Understand compliance requirements and pain points and evaluate vendors against those requirements. When the marketing team plans for a video , they should submit a script for compliance review before production and then resubmit once the video is filmed to verify that the script matches the output.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Service 104

Vidyard

OCTOBER 28, 2022

Trends in Resources Used for Video Production 1.6.1 Resources Used for Business Video Production 2. Overcoming Product-Related Sales Objections 5.1 It’s becoming harder to fight for those dollars and differentiate your product or solution as a front-runner. Produced Videos 1.2 Video Creation Trends by Industry 1.2.1

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Vidyard

AUGUST 12, 2019

Are you more likely to make a purchase based on an advertisement or a product review? Every company is expected to provide a product or service that is sufficient. Canadian vendor Endy burst onto the scene with seemingly instant popularity, thanks to its customer empathy. Think about it. What about a recommendation from a peer?

Word of Mouth 65

Word of Mouth Trigger Marketing Peer-to-peer Amazon 65

Vidyard

JUNE 8, 2020

But our annual holiday video is always one of our very favorite productions of the year. It was playful, it was relatable, and it was entirely different from the barrage of disposable holiday greetings received from dozens of other vendors. It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos.

Advertising Agencies 65

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 65

Vidyard

NOVEMBER 20, 2017

Some 54 percent of B2B buyers report that much of the marketing materials that vendors give them, including video, is useless. In an exclusive new Forrester report , the research firm cites three ways most marketers mess it up: They over-complicate video production. What’s the disconnect?

Planning 60

Planning Forrester Digital Marketing Funnels Paid Search Agency 60

Vidyard

JULY 26, 2016

Live streams can range from a simple talking head video featuring your charismatic CEO, to a full-fledged production featuring a dozen audio and video feeds, lighting, special effects, and cuts to commercial breaks. Vendors like Wirecast have lists of tried-and-true capture cards readily available on their website. Well, worry no more.

Work Management 65

Work Management Marketing Management Broadcasting Cable 65

Vidyard

MARCH 10, 2014

Click to tweet ) 65% of executives have visited a vendor’s site after watching a video. Click to tweet ) 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. Click to tweet ) 65% of executives have visited a vendor’s site after watching a video.

Video Marketing 63

Video Marketing Click Rate Stats Marketing Mix 63

Vidyard

JUNE 15, 2020

Breathe Life into Your Value Proposition Use a screen capture video to show how your product or service is a good fit on your very first touch. But there’s also a big opportunity to use one-to-one video for incremental relationship-building by infusing your follow-ups, call recaps, product demos, and proposals with your voice and personality.

Process 65

Process Video Marketing Customer Satisfaction Marketing Proposals 65

Vidyard

NOVEMBER 14, 2017

And if you sell multiple products, use video to reach out to stakeholders from different business units to snare their interest and increase your deal-size. If it comes down to a close race between you and a few other vendors, that personal touch may be enough to tip the balance in your favor. Call them first.

Sales Management 56

Sales Management Top of Funnel Bundling Advertising Funnels 56

Vidyard

OCTOBER 5, 2017

Media One Creative is a digital video agency and creative production house based out of Toronto. In 2013, we looked into software vendors who could give us comprehensive metrics. Media One Creative provides the video production services, and Vidyard provides the underlying technology. In-Depth Data on Buyer Behavior.

Lead Scoring 70

Lead Scoring Lead Ranking Video Marketing Advertising Agencies 70

Vidyard

OCTOBER 5, 2017

How familiar with our brand or product are they likely to be? In B2B sales, customers spend up to 90 percent of the sales cycle before working with a vendor. To be successful, you need to dive a bit deeper by answering these questions about prospects first: Are they likely to have any time or budget constraints?

Sales Cycle 58

Sales Cycle Cold Calling Webinar Metrics Ideal Customer Profiles 58

Vidyard

SEPTEMBER 26, 2017

Sales, marketing and customer experience technology leaders including Bolstra, Drift, Engagio, Gainsight, Influitive, Madison Logic, SalesLoft, Uberflip and WorkRamp will leverage Vidyard GoVideo to enable their own users to go video within their applications.

Enterprise Management 65

Enterprise Management Video Marketing Marketing Management Advertising Agencies 65

Vidyard

JULY 18, 2017

They don’t read your blog, click on your ads, or buy your products or services. How do we move away from the “vendor” title and become a thought partner who’s genuinely there to help? This post was originally published on Upshot. Businesses don’t care about your content. They want value.

B2B Thought Leadership 65

B2B Thought Leadership Marketing Automation Services Business Account Based Marketing 65

Vidyard

SEPTEMBER 26, 2017

Today, Vidyard has also introduced the Vidyard GoVideo partner ecosystem program, a growing community of SaaS technology vendors who are adding video capture, sharing and tracking capabilities to their own applications powered by Vidyard GoVideo. Powering Video Experiences Across Business Applications. About Vidyard.

Enterprise Management 54

Enterprise Management Video Marketing Marketing Management Advertising Agencies 54

Vidyard

JULY 28, 2016

Live streams can range from a simple talking head video featuring your charismatic CEO, to a full-fledged production featuring a dozen audio and video feeds, lighting, special effects, and cuts to commercial breaks. Vendors like Wirecast have lists of tried-and-true capture cards readily available on their website. Well, worry no more.

Work Management 50

Work Management Marketing Management Broadcasting Cable 50

Vidyard

JULY 26, 2016

Live streams can range from a simple talking head video featuring your charismatic CEO, to a full-fledged production featuring a dozen audio and video feeds, lighting, special effects, and cuts to commercial breaks. Vendors like Wirecast have lists of tried-and-true capture cards readily available on their website. Well, worry no more.

Work Management 50

Work Management Marketing Management Broadcasting Cable 50

Vidyard

DECEMBER 16, 2013

inContact knows that prospects prefer information in short, digestible pieces and video is a great way to deliver this on their website where everyone’s hunting for fast, clear ways to understand the product offering.

Video Marketing 51

Video Marketing Eloqua Lead Ranking Marketing Management 51

Vidyard

OCTOBER 24, 2016

But it can also move a ton of product, if there’s video involved. In a recent Amazon @deals promotion, one electronics manufacturer added a video to their previously text-only tweet, and unit sales of the promoted product shot up 297%. Offer them something – a product benefit, a surprise, a fact – at those key moments.

Enterprise Management 50

Enterprise Management Work Management Video Marketing Marketing Management 50

Vidyard

APRIL 1, 2014

I know it sounds cheesy, but “video product tour” just doesn’t have the same ring to it). Why you need a video content journey When comparing vendors, today’s B2B buyers have not only become more independent, but 65% of buyers download 4-7 pieces of content before they’ll shortlist your solution.

Top of Funnel 51

Top of Funnel Video Marketing Buying Cycle Buyer Intent 51

Vidyard

OCTOBER 8, 2021

Video Trend #4: Customers Prefer Authenticity Over Production Value 4.1 Get the ‘Production’ Basics Right 1.1 Video Publishing and Production Statistics 2.3 Would this be helpful to them even if they never purchased our product? Product Webinars 3.5 Video Trend #3: HR Embraces Asynchronous Video 3.1 Keynotes) 3.4

Enterprise Management 65

Enterprise Management Work Management Marketing Budget Marketing Management 65

Vidyard

OCTOBER 12, 2016

So we had this idea that we would get profiles of sales stack technology vendors — either solutions or services — anything that would help the modern sales stack. We’re looking for sales leadership, but our product is embedded in Salesforce so we’re selling only to Salesforce users.

Marketing Management 50

Marketing Management Planning Content Marketing Paid Search Agency 50

Vidyard

JULY 7, 2016

The first thing most of the people that we talk to do is sign an agreement with a marketing automation vendor. I think that for the longest time, people and marketers have had this impression that if you talk about video that means it has to be a Hollywood production-style video. What’s step one? We’re seeing companies use video more.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60