Product - B2B Marketing Zone

Rethinking Market Strategy In A Digital Economy

Tony Zambito

OCTOBER 23, 2016

For instance, the rise of platforms such as Amazon and LinkedIn has significantly shifted the way customers interact with products and services. As the digital economy continues to evolve globally, we are seeing an unprecedented convergence of market-oriented behaviors associated with the usages and purchases of products or services.

Enterprise Management

Enterprise Management Marketing & Strategy Marketing Strategy Work Management

The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

OCTOBER 9, 2015

As much as 80% say, “Vendors give me too much material to sort through”. Profiling the buyers’ titles, roles, initiatives, product/buying criteria, processes, and other forms of rudimentary product marketing and sales-based profiling is not resulting in effectiveness.

Effectiveness

Effectiveness Buyer Personas Content Marketing Forrester

B2B Marketing Zone

Tony Zambito

Rethinking Market Strategy In A Digital Economy

The Telltale 8% Drop In Content Marketing Effectiveness

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