Paul Gillin

MARCH 13, 2012

Many US vendors assume that success in emerging markets is a matter of selling their North American products at a lower price, but this ignores the different ways in which IT is evolving in these growing economies, Ng said. She listed five common misperceptions and realities.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

OCTOBER 9, 2014

Ello has attracted attention because of its pugnacious attitude expressed in a “ manifesto ” that begins, “Your social network is owned by advertisers” and ends “You are not a product.” Dozens of competitors took on Lotus with cheaper alternatives or modestly differentiated products.

Facebook 50

Facebook Social Networks Cross-Selling Network Marketing 50

Paul Gillin

DECEMBER 27, 2011

McKinsey’s groundbreaking research in this area has consistently demonstrated that companies that leverage social technologies most aggressively see the payoff in market share gains, improved productivity and higher customer satisfaction.

Validation 50

Validation Research Correlation Customer Satisfaction 50

Paul Gillin

OCTOBER 5, 2011

Gizmo’s Freeware – Why pay for commercial software when products of equal or greater value are available for free? In the weeks leading up to DMA, vendors contacted me with offers of movie tickets, gift cards and a chance to win an iPad. It’s a prime source for my Newspaper Death Watch blog.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

OCTOBER 7, 2010

CRM is a well-established discipline that presumes that the more information we can capture about a customer’s interactions with our company, the better we can deliver products and services that the person wants to buy. It seems only natural that online social interactions should be part of this profile.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

SEPTEMBER 8, 2010

In a market in which peer information is easily obtained, the vendor becomes nothing more than one more voice in the crowd, and probably not a very important one at that. It means listening to the market and helping customers make wiser decisions, even if that means recommending someone else’s product.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

JANUARY 20, 2011

When Federal Express chooses a vendor of hybrid engines for 1,500 trucks or Ford installs a fleet of welding machines on its assembly lines, the decision has the potential to affect the company’s bottom line and its stock price. Business executives buy companies as much as they do products. “Bet the business” decisions.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50