KoMarketing Associates

JULY 6, 2020

Data showed that on average, customers consume 13 assets from their prospective vendor, compared to just five pieces of content from third-party sources. Most respondents (67%) said that the most useful type of content to them provides product specifications and functionality information.

Marketing Report 156

Marketing Report B2B Marketing Content Marketing B2B 156

KoMarketing Associates

MAY 14, 2020

The statistics revealed that on average, customers consume 13 pieces of content from their prospective vendor, compared to just five pieces of content from third-party sources. The majority of respondents (67%) cited content that provides product specifications and functionality as the most useful type.

Customer Surveys 156

Customer Surveys B2B Marketing B2B Comparison 156

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

JANUARY 2, 2018

Productive learning is only successful when prioritizing learning on a regular basis. As marketing technology continues to evolve, the demand for resources supporting both problem awareness and vendor validation increases dramatically. The same can be said for cross-training and learning new skills. Obtain Certifications.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

OCTOBER 16, 2017

B2B marketers use a wide array of tactics to reach out to their target audience, but what are buyers specifically looking for in products and services? percent) said they have paid for a B2B product or solution because they believed it would generate a competitive advantage. report with PJA Advertising and Marketing. percent).

B2B 120

B2B Generation Advertising Agencies Vendors 120

KoMarketing Associates

FEBRUARY 20, 2018

Here is some of the information we request from each of our clients at the beginning of the program: Overview of Business – company history, competitive advantages, key products and services, etc. Schedule a Product Demo. Enter product demonstrations. Sure, product demos are classically designed for the seller’s prospects.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

KoMarketing Associates

DECEMBER 6, 2017

As B2B buyers look for products, new research suggests that B2B marketers may want to focus on highlighting their reliability and ease of use to close the deal. Lavidge recently surveyed 400 B2B tech buyers to learn about their preferences when it comes to purchasing products and services.

Customer Surveys 180

Customer Surveys B2B CMO Vendors 180

KoMarketing Associates

APRIL 30, 2018

More than 60 percent of respondents said that they use product demos to make their decision, while almost 50 percent claimed they rely on user reviews. Less than 50 percent stated that they consult vendors’ product websites.

Consulting 161

Consulting Buy Peer-to-peer B2B 161

KoMarketing Associates

JULY 9, 2019

Recently, TrustRadius published “The 2019 B2B Buying Disconnect” report to shed light on the disconnect between B2B marketers and vendor expectations. In terms of trustworthiness, B2B customers ranked their own prior experience with a product (more than 3.5) However, product demos earned slightly more than 3.0, on average.

Marketing Report 121

Marketing Report B2B Marketing B2B Purchase Intent 121

KoMarketing Associates

DECEMBER 5, 2018

At the one-to-three-month mark, B2B buyers say that they have spoken to a sales representative from a vendor they selected as well. In addition, more than 60 percent say that they use product demos to make a decision, while 50 percent rely heavily on user reviews. Consulting Content Marketing Assets During the Buying Journey.

Buyer's Journey 149

Buyer's Journey Peer-to-peer B2B B2B Sales 149

KoMarketing Associates

AUGUST 29, 2018

In addition, more than 60 percent use product demos to make their final decision, while almost 50 percent rely on user reviews. Less than 50 percent stated that they consult vendors’ product websites.

Social Media 120

Social Media B2B Media Purchase Intent 120

KoMarketing Associates

SEPTEMBER 29, 2014

Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. First, B2B buyers need pricing and marketing collateral and they expect to qualify their vendors in a straight-forward process. Give Us 10 Minutes & Win.

Customer Surveys 120

Customer Surveys Marketing Websites B2B Vendors 120

KoMarketing Associates

SEPTEMBER 3, 2015

Even I receive emails on a weekly (if not daily) basis asking if we would resell some other SEO vendor’s packaged service offerings. But more importantly, this decision maker needs to understand what “$600 per month” gets the organization; in terms of production, deliverables, and potential impact.

SEO 120

SEO Work Management Marketing Management Lead Ranking 120

KoMarketing Associates

JUNE 18, 2019

You’ve probably guessed it by now given the topic of this post, but the truth is this content plays a critical role in the latter phases of the buying process: 41% of respondents agreed case studies or testimonials were critical to the vendor evaluation process. Take advantage of direct customer quotes to further cultivate this.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

KoMarketing Associates

DECEMBER 5, 2018

These cross-links should point to relevant products and solution pages first, but consider related content such as blog posts or other article resources. These pages help validate a B2B vendor’s expertise in a particular industry, like healthcare or financial services as example. Product and Solution Pages. Industry Pages.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

KoMarketing Associates

MARCH 10, 2014

What elements of the B2B vendor site were most valuable? The B2B buyer expects to qualify a vendor in a straight-forward process. Key Takeaway #2: B2B vendors lack critical content marketing assets. B2B vendors are their own worst enemies when it comes to facilitating the buying process. Want to learn more?

B2B 120

B2B Demand Generation Agencies Validation Vendors 120

KoMarketing Associates

JUNE 7, 2016

“No doubt, among marketers, there is a definite preference for products that are easy to implement and simple to use. But vendors (particularly the larger marketing cloud vendors) are currently more focused on integrating different components of their solutions. WHAT DID YOU FIND TO BE THE MOST INTERSTING FINDING IN THE REPORT?

Marketing Automation Services 120

Marketing Automation Services Peer-to-peer Customer Satisfaction Vendors 120

KoMarketing Associates

FEBRUARY 1, 2018

Account-Based Marketing (ABM) is about identifying and targeting the accounts that are most likely to buy your products so you can close revenue faster. Marketers are partnering with a wider ecosystem of ABM experts, whether it’s agencies or technology vendors or both. How are marketers making the most of account-based marketing?

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

KoMarketing Associates

AUGUST 6, 2019

Buyer personas are fictional characters that represent types of users that typically use, evaluate, and authorize the purchase of B2B products and solutions. How do they go about researching new solutions and vendor capabilities? What Are B2B Buyer Personas? Business Goals : Identify why this individual might be performing research.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

NOVEMBER 19, 2013

In my opinion there are three critical factors B2B marketers need to evaluate when choosing a remarketing vendor. The objective of this post is to look at these factors in greater depth and identify why you might choose Google Remarketing (over a competitive vendor). A word of warning: Many vendors share the same or similar inventory.

Work Management 120

Work Management Marketing Management Adwords B2B 120

KoMarketing Associates

JANUARY 6, 2015

Late, last year I wrote an article on LinkedIn about preliminary questions to consider when hiring an SEO vendor. There is at least two points of evaluation that should be made in any prospect discovery initiative; three if the right comfortability with a prospective vendor is there. Preliminary SEO Analysis. Competitive assessment.

Enterprise Management 120

Enterprise Management Work Management CMS Development Marketing Management 120

KoMarketing Associates

SEPTEMBER 14, 2013

B2B e-commerce extends far beyond traditional product purchases and into subscriptions, software add-ons, renewal services, and premium memberships, among other opportunities. More importantly, supporting channel content marketing as a vendor creates a more consistent message across distribution channels.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

KoMarketing Associates

SEPTEMBER 21, 2017

B2B marketers who want to acquire loyal customers may want to focus less on selling their products/services and more on their audience’s needs.

B to B 136

B to B Paid Search Agency Companies B2B 136

KoMarketing Associates

FEBRUARY 24, 2015

Google Product Listings. Any company with a product catalog can create a data file containing their products and upload it to Google Merchant Center, free of charge. There are two key requirements for Google Product Listings. Maximize Visibility of Technical Support Documentation.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

MARCH 24, 2015

They want to get to know their vendors. It may seem strange for the digitally-dependent Millennial generation to actually want to get to know the vendor they will be working with, but the reality is, using online sources for research is looked at as a “routine” task in the process. Get yourself involved in the community!

Work Management 120

Work Management Marketing Management B2B Marketing B2B 120

KoMarketing Associates

MAY 28, 2015

68% of business owners believe outside reviews (done by some person or entity not related to the company) are the most important indicator of whether or not they can trust a new B2B vendor. 37% of survey respondents from our report indicated that they will visit a vendor website 3 – 5 times before making a purchasing decision.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

KoMarketing Associates

MARCH 3, 2014

But there is a bigger story here; the one that speaks to the fact that the B2B vendor is losing more and more control of the message they want to try to convey to their potential buying audiences. Buyers no longer need to rely on vendor information. And these tools are obviously not vendor controlled.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

DECEMBER 8, 2015

Four times as many online consumers would rather watch a video about a product than read about it. Additionally, 80 percent of them consider product videos to be important in the purchasing process. B2B buyers are exploring a number of different channels when conducting vendor. Content Marketing. 43 percent of users in the U.S.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

DECEMBER 5, 2017

We do that through our weekly newsletter, which is easy to scan quickly, vendor briefing reports, and in-site messaging. That’s why we’re developing brand storylines that will drive powerful engagement across our website, events, product launches, and demand generation efforts. Bart Mroz, Co-Founder and CEO, SUMO Heavy.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

JUNE 16, 2015

This is very powerful if you have a sale or limited-time offer, as many B2B e-commerce vendors often will. Obviously, the callout extension scheduling feature has great benefit for B2B e-commerce vendors as well. One of the most powerful uses of the callout extension is to allow for the scheduling and expiration of certain messages.

Advertisements 120

Advertisements Advertising Ads CTR 120

KoMarketing Associates

FEBRUARY 5, 2015

If you have the same questions from customers over and over again about products and services, it may be time to create a video tutorial about it. Manufacturing distributor Cisco Eagle offers a library of product-specific video tutorials and case examples. Announcements and Launches. Final Thoughts.

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

KoMarketing Associates

NOVEMBER 12, 2015

For general contact forms: Consider adding cross-links on the confirmation page to case studies, white papers, free research, and product information. For download requests (white paper submissions, etc.): Add links to related product marketing collateral, case studies, etc.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

KoMarketing Associates

JANUARY 29, 2015

With respect to third party platforms and vendors, do we pay your search platforms directly or do you run ad spend through an agency? Ultimate success and failure of the campaign should be determined through an agreed upon list of productivity goals coupled with the overall results of the campaign. How Active Is My Vendor?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

KoMarketing Associates

SEPTEMBER 4, 2019

Negative keywords are words and phrases that shouldn’t be associated with a company’s products and services. For example, if a management planning software vendor is focused on the financial industry, the following keywords should be negative to avoid inaccurate placement: “Real Estate”. Accounting”. Marketing”.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

KoMarketing Associates

JULY 28, 2015

Cross-links to related products and services. Survey Says: Slow Web Page Load Time Hurting B2B Vendors. Simple enhancements marketers can make to increase engagement on individual web pages: Cross-links to related articles or site resources. The ability to comment, rate or review the page or material.

Conversion 120

Conversion Landing Pages Search Engine Marketing Click Rate 120

KoMarketing Associates

JULY 11, 2013

Prospective buyers have greater access and ability through social media to research a B2B vendor. Buyers can get beyond company generated collateral and product pages, in the effort to get a true understanding of the organization’s culture, values, and commitment to their customers. Links to company social media assets.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

KoMarketing Associates

JULY 22, 2016

Your co-workers, vendors, and partners that work on your website are visiting it CONSTANTLY. Fix this by: Finding the IP addresses for your organization, vendors and partners. Google Analytics offers data connections to other key Google products. Block Internal/Partner Traffic. These visits add up over time.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120