vendor Product Related Topics 
Industrial Marketing Today
JULY 16, 2012
They are the specifiers of your product. The EPC company decides which vendor will supply the valves and level controllers that go on the fabricated system. In other words, your customer has little to no influence on the selection of the preferred vendor. Scenario #2: You manufacture industrial components and parts used by OEMs.
Industrial Marketing Today
DECEMBER 1, 2011
It also includes downloadable whitepapers, eBooks, product datasheets, application notes, technical articles, how-to and best practices guides, FAQs, videos, webinars, podcasts, presentation slides, blog posts and content for use in social media. Myth: Our customers are only interested in product specs and datasheets.
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Industrial Marketing Today
FEBRUARY 12, 2012
They are not quite sure what if anything they can create beyond case studies, product data sheets and application notes. This lead nurturing strategy is very effective because you save your customers valuable time in finding the right parts and speeding up their design, testing and new product introductions.
Industrial Marketing Today
NOVEMBER 10, 2011
Even though the process of buying industrial products and services has not changed much over the years, how industrial buyers prefer to go through their buying cycle has changed dramatically. It is only at the last stage, Procurement when buyers have already prepared a shortlist of vendors do they contact a manufacturer’s sales rep.
Industrial Marketing Today
AUGUST 26, 2011
They know what they need and are looking at vendor sites for specific information. These buyers are not looking to engage, they want complete product specifications. Inbound marketing requires prospects to be actively searching for products and solutions. That is not always the case in the industrial sector.
Industrial Marketing Today
JULY 12, 2011
Nobody buys product features, they want solutions. However, if you are a manufacturer or an industrial services company, ask yourself this question, why would anyone buy your products or services if they don’t know they have a problem? Industrial and manufacturing marketers are trained to sell solutions. That’s marketing 101, right?
Industrial Marketing Today
OCTOBER 7, 2010
This has resulted in fewer direct interactions with sales reps from vendors. Lead scoring increases sales productivity and drives revenues. It plays an important role in increasing the productivity of your sales team and driving bottom-line revenues for your company.
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