vendor Product Related Topics 
Everything Technology Marketing
SEPTEMBER 30, 2013
Marketing automation is a hot topic as more B2B marketers are adopting the technology to generate more and better leads, improve marketing productivity, and increase conversion rates. How do marketers evaluate marketing automation vendors? But what are the current trends, challenges, and success factors for marketing automation?
Everything Technology Marketing
APRIL 8, 2010
By Holger Schulze Major shifts are taking place in B2B marketing that started a few years ago but have accelerated in recent months – in the marketplace as well as inside vendor organizations. Make sure your content is problem and solution focused and doesn’t only talk about your product. And today’s customers are busier than ever.
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Everything Technology Marketing
AUGUST 22, 2010
This way, vendors can optimize their product offering, marketing, and sales approach to meet the specific requirements of the segment better and more cost efficiently than the competition. With tighter segmentation, vendors can better satisfy customers and produce more revenue in shorter amounts of time, at lower cost.
Everything Technology Marketing
MAY 24, 2010
It is now harder than ever for B2B vendors to get the attention of our audiences. Power Shift Knowledge is power, and the balance of power is clearly shifting from vendors to the customer. They educate themselves on the nature of their business problem, possible solution options, available vendors and products.
Everything Technology Marketing
OCTOBER 10, 2010
What are the specific use cases of your product to realize the value customers are looking to unlock? Are there innovative or "exotic" uses of your products that you observe with new customers that might indicate a new or bigger market segment that is currently untapped? What value driver represents your best opportunities?
Everything Technology Marketing
JANUARY 31, 2012
Segmentation is critical as vendors evolve from technology-focused business models to customer-needs driven product development, sales, marketing, and operations. The benefits of segmentation are substantial.
Everything Technology Marketing
JANUARY 1, 2011
Sophisticated marketers will apply systematic ways to re-purpose existing content, create bite-sized content for the short attention span executive, and design an efficient content waterfall that accelerates production times, quality, and consistency. You want to be the source buyers are flocking to for this high-value content.
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