vendor Product Related Topics 
Digital B2B Marketing
MARCH 27, 2013
Filling my hotel room with cheap junk is not a good way to make me think fondly of you or your product. The promotional product business was a $15.6 One vendor gave a pair of branded flip flops. Save the t-shirts and other wearable products for your booth, not a gift bag. SEO folks would accuse me of keyword stuffing).
Digital B2B Marketing
MAY 24, 2012
Don’t Stretch The Truth Your product really does that? Today, case studies, award submissions and product information are ripe with claims that stretch the truth to the breaking point. Don’t Believe Everything You Hear It seems every vendor pitch or case study includes some outrageous claims.
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Digital B2B Marketing
JUNE 26, 2012
A best practice guide, vendor comparison, industry perspective and even a sell sheet have been lumped under the heading of whitepaper by many marketers. At others, it refers to more traditional advertising metrics like increasing intent to purchase or interest in the product. Your product name? Affinity for your product?
Digital B2B Marketing
OCTOBER 29, 2013
I was in a recent meeting where a sales person claimed 46% of B2B buyers have purchased a product because of a video they watched. They didn’t just notice it or remember it, but nearly half of potential buyers that watch a video actually bought a product because of it! Before you react, turn the same metric upside down.
Digital B2B Marketing
JUNE 11, 2012
You are reinforcing someone else’s thought leadership With positive vendor profiles increasingly available for a fee and an increasing number of smaller firms that even provide product reviews, analyst content has lost much of its lustre. It just makes you one more source of links and similar perspectives.
Digital B2B Marketing
NOVEMBER 15, 2011
Consider Cisco’s claims about the benefits of a single vendor network and Gartner’s report stating companies can lower cost and simplify operations by using two or more vendors ( coverage on Network World ). Modernista! Lovely isn’t Enough Your marketing may be lovely, beautiful or inspired, but is it lasting?
Digital B2B Marketing
NOVEMBER 15, 2011
Consider Cisco’s claims about the benefits of a single vendor network and Gartner’s report stating companies can lower cost and simplify operations by using two or more vendors ( coverage on Network World ). Modernista! Lovely isn’t Enough Your marketing may be lovely, beautiful or inspired, but is it lasting?
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