vendor Product Related Topics 
Cintell
JULY 3, 2018
Every B2B technology business wants to be focused on the customer, from marketing efforts to product innovation. But according to a recent report from TrustRadius , many vendors fall short in this arena. Buyers Want the Full Picture in Making a Decision – and that’s where many vendors fall short.
Cintell
DECEMBER 20, 2018
We are excited to partner with Cintell and its unique persona- based platform and 21st century technologies through which our B2B Customer Intelligence & Data delivers and results in higher productivity and connections from the sales and marketing efforts of Cintell’s customers” said Scott Gordon, CEO and Founder of Salutary Data.
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Cintell
APRIL 21, 2015
Buyer personas are focused on prospects looking to solve a problem or meet an objective that your products, solutions or services help them to achieve. User personas are designed to address the perspectives of those who work with your products, solutions or services on a daily basis. Who authorizes renewals?
Cintell
NOVEMBER 25, 2015
And to be honest, as one of the many vendors vying for the mind share of marketers, I’m prone to agree and try to respect this in my own sales demos and marketing campaigns. As part of this, Kelvin sought to modernize over 1,000 global marketers doing things the old way, batch-and-blast style with product-centric messaging.
Cintell
MARCH 20, 2015
Glen attributed this label to authors Michael Raynor and Clay Christensen, who wrote: “When managers define market segments along the lines for which data are available rather than the jobs that customers need to get done, it becomes impossible to predict whether a product idea will connect with an important customer job. Raynor, Michael E.
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