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Landscape of MarTech Vendor Directories

Customer Experience Matrix

I'm making a presentation on marketing technology selection at B2BLeadsCon in New York next week, and had thought to start with the usual Oh-My-God-There-Are-So-Many-Vendors slide to get everybody's attention. considered labeling this a "landscape of landscapes" but quickly realized that (a) it's not all that witty and (b) six vendors isn't enough. Enjoy!

Vendor 104

Latest Marketing Technology Acquisitions Bypass Marketing Automation Vendors

Customer Experience Matrix

On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. Since then, Acxiom purchased online/offline identity matching vendor LiveRamp and SAP bought behavioral targeting vendor SeeWhy , tag management vendor Tealium announced connectors to several email platforms, and the Phillies lost nine of 14 baseball games.

B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council

Fearless Competitor

And a former client of Find New Customers that I worked with for a short time was pounding their target customers with product offers – ugh! Read the original article at B2B Buyers Don’t Trust Vendor’s Online Content. __. Buyers are not happy with vendors, ” said Donovan Neale-May, executive director of the CMO Council, in an interview with CMO.com. My advice?

Vendor 106

Did Morgan Stanley just kill the single-vendor marketing suite?

chiefmartech

Out of the 88 participants in this survey conducted by Digital Ascendant — which I’m assuming is drawn from their network of CMOs and senior digital marketing leaders at major brands — 0% said it was critically important and only 9% said it was very important to obtain all their marketing technology from a single vendor. 81% have a higher tolerance level for more vendors.

Content Methodology: A Best Practices Report

It also helps maintain relationships with vendors, agencies, and. Product and research divisions can provide dynamic. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. and crisis management, or even productivity. your product and brand message. Content.

Survey Says: Your Blogging and Social Media Efforts Are “Not a Factor” in B2B Vendor Selection

KoMarketing Associates

Last year, we learned a lot about the objectives of the B2B buyer and how vendors may miss opportunities to connect and provide further value through their website presence. This year, not only did we want to see if B2B vendors had improved their efforts, but we wanted further clarity in several points of respondent feedback that left us scratching our heads. Stay tuned.

Why Product Managers & Salespeople Should be Friends

Your Sales Management Guru

Why product managers and salespeople should be friends. In most companies, the product/service managers have limited interaction with the sale’s team except for the introduction of a new offering or at an annual customer summit. Generally, the product/service manager (PM) is responsible for determining what the future offering should have from a feature/function capability. They will gather customer feedback, listen to the market thought leaders, consider competitor products and try to foresee future needs. Better product/services released quicker helps everyone.

Raab Report: Financial Comparison of B2B Marketing Automation Vendors

Customer Experience Matrix

Since we do have revenue figures for the top four vendors, we can also look at their revenue per employee. The news is better for HubSpot, whose apparent productivity decrease (measured in clients-per-employee) vanishes when you measure revenue per employee instead. And the stock did rise 12% on the first day. Good for them, and congratulations. So they're worth a look.

5 of my favorite productivity apps

Biznology

into a great empire, I’m currently interwoven into a patchwork of agencies, partners, clients, vendors, projects, goals, and even some very cool — but very geographically disparate — teams. The post 5 of my favorite productivity apps appeared first on Biznology. While I aspire to build Gerr.is It makes my head swim. It makes your head swim. So, here we go. Trello.

Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video

Vidyard

KITCHENER, Ontario – May 5, 2016 –  Aragon Research today named Vidyard, the video intelligence platform for business, a Hot Vendor in Enterprise Video for 2016 for its ability to personalize unique video content for each individual viewer and track detailed viewer engagement analytics within leading marketing automation, CRM and enterprise collaboration solutions. Aragon Research, Hot Vendors in Enterprise Video, Jim Lundy, April 20 2016). That is changing as vendors get stronger and technology simplifies processes. About Vidyard. Media Contact: Brad Hem. Press Releases

Why Social Media Matters for B2B Vendors

Webbiquity

B2B products and services don’t generally make the same kind of emotional connection with buyers that consumer brands do, and tactics that work for b2c marketers (e.g. There is, so far, no b2b version of Yelp , and its unlikely there will be anytime soon, as many companies worry about the legal liability entailed in either endorsing or disparaging a specific vendor.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

they praise your products and capabilities. Advocate Marketing Flourish Supplemental Material notes & Resources Forrester interviewed 26 vendor and user. more likely to trust a brand or product recommendation from friends or family than from an online. entrepreneurship by offering their counselors access to products, content, and experts like kildal. engage with peers.

Salesforce Purchases Deep Learning Artificial Intelligence Vendor MetaMind: Yeah, That's a MarTech Trend

Customer Experience Matrix

It’s worth a brief note to record that Salesforce.com purchased artificial intelligence vendor MetaMind on Monday. You can also see this as making marketers more productive in the sense of letting them generate more individualized customer treatments per work hour. This flexibility makes it a good choice for Salesforce to use as a foundation for all sorts of AI-based enhancements to its products. It’s safe to assume that other major platform vendors will follow a similar path. This vision of pervasive AI is how I personally expect the industry to develop.

Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. The prospect of seamlessly integrating third party data with a company’s own sales and marketing products is intriguing, although neither Salesforce nor Oracle has done much with it. Other vendors like Nimble and HubSpot have done a better job of simplifying access to third party data about an individual or company. Microsoft surprised pretty much everyone today by announcing a $26.2 billion acquisition of LinkedIn.

Ranking B2B Marketing Automation Vendors: Part 2

Customer Experience Matrix

Summary: Yesterday's post described the objectives of my product fit scores for B2B marketing automation vendors and how I set up the original weighting for individual elements. But the original set of scores seemed to favor more complex products, even for small business marketers. decided I could base this on the features each set of vendors provided. Hooray for me!

How B2B Marketers Can Leverage Social Media Product Advertising

KoMarketing Associates

The latest evolution is with the advent of product ads. Both Facebook and Pinterest recently announced two new types of product ads – Dynamic Product Ads (Facebook) and Multi-Image Promoted Pins (Pinterest). In this blog post, I’m going to cover Facebook and Pinterest’s new ad features related to product listings, as well as some key opportunities for B2B marketers.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Spectrum of Marketing Initiatives With so much advancement in vendor solutions designed to support and. B2B Marketing. know which half."

Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?

Customer Experience Matrix

Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. More specifically, it’s a major acquisition by a CRM vendor, helping to fulfill everyone's favorite prophecy that marketing automation and CRM will eventually merge. Financial terms were not disclosed.

Raab Report: B2B Marketing Automation Vendors Are Making Incremental, Not Radical, Changes To Their Products

Customer Experience Matrix

Indeed, with 208 data points on 22 vendors, there’s so much data that it’s a challenge to make sense of it. Since we only added one new vendor for this edition and kept all the old ones, the vendor base itself is largely stable. Items with the greatest change in average score are the ones that vendors are adapting most rapidly. The actual average is 1.41.) Stay tuned.

New Publication: 7 Essential Vendor Strategies for Crushing Amazon Revenue

Fathom

Our latest publication  7 Essential Vendor Strategies for Crushing Amazon Revenue can bring you up to speed. Keep Promoting with Sponsored Product Ads. Plus, you’ll gain access to an exclusive case study detailing the strategy of a top 100 shoe vendor, which increased revenue by 650% in six months with this 7 step Amazon strategy. consumers bypass the Web and immediately visit Amazon to search for products. With more than 300 million active online customers, your consumer base is looking for your products on Amazon. Obtain Quality Reviews via Amazon Vine.

Vendor Selection: Writing a Good Requirements Document

Customer Experience Matrix

Specifically, they can do two things: improve the selection process itself and look beyond features to assess the vendors. This post will focus on the selection process and the next will talk about judging vendors. These should be packaged into a formal requirements document so you have them all in one place, easily organized and available to share with vendors.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Spectrum of Marketing Initiatives With so much advancement in vendor solutions designed to support and. B2B Marketing. know which half."

Rating the Crowd-Sourced Marketing Software Review Sites

Customer Experience Matrix

What began as a whimsical “ landscape of landscapes ” led me to realize crowd-sourced review sites are the most common type of vendor directory, accounting for 15 of the 23 sources listed in my original graphic. What did look interesting was the number of ratings and/or reviews for specific products. sampled leading marketing automation vendors for different sized companies.

How PeopleHR Found the Right Marketing Automation Vendor

Marketing Action

Finding the best marketing automation vendor for your business can be a difficult proposition. Finding the right fit for your business isn’t always easy, but it gets a lot easier when you can identify the factors that matter to you, which is what PeopleHR discovered during their vendor selection process. But of course, the right solution can (and should) do much more than that.

New Sales Training Helps Evolve B2B Vendors from Product Pitches to Value Selling

The ROI Guy

Value Messaging for Provocative Prospecting ValueStory® Tool Basics ValueStory Certification Tips and Tricks Resources and Help “Much has been invested in new methods, trying to shift sales reps and channel partners from product pitches to value selling,” says Jim Ninivaggi, Practice Director of Sales Enablement for sales / marketing advisory firm SiriusDecisions.

Marketing Automation Selection: Finding a Future-Safe Vendor

Customer Experience Matrix

Marketers can do a better job of picking their marketing automation vendors if they roll up their sleeves and work at it. But you also need a vendor who will support your long-term success. Here are some ways to identify a “future-safe” vendor. You also need to be sure the vendor is a fast follower, so its clients will quickly benefit from new ideas invented by everyone.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. Spectrum of Marketing Initiatives With so much advancement in vendor solutions designed to support and. B2B Marketing. know which half."

Jeff Spicer, VP of Digital Marketing at VMware: How to Crack the Code for B2B Product Marketing in a Digital World [Podcast]

Crimson Marketing

For B2B product marketing, though, quite often is it a buying unit made of many individuals, and therefore more complex. That said, more and more B2B buying behavior takes place “before the buyer ever gets in touch with the vendor.”. The post Jeff Spicer, VP of Digital Marketing at VMware: How to Crack the Code for B2B Product Marketing in a Digital World [Podcast] appeared first on.

B2B Marketing Automation Vendor Comparison -- Here's a Sample

Customer Experience Matrix

set their own weights for the different scoring categories and do detailed, side-by-side comparisons of vendors they select. Vendor names have been replaced with football teams and the specific details are excluded. Yes, I know these need some reformatting.) In case it’s not obvious, you can move the little sliders on the “Sector Chart” tab to see how the different vendors move around depending on how you weight different categories of attributes. The final report will show directly how much each category contributes to each vendor’s score. readers? The Chosen?)

HubSpot Ranked #1 Marketing Automation Software Vendor in VentureBeat Survey

Hubspot

The questions goes on and on, but fundamentally, the proliferation of players, products, and pricing options available makes choosing a marketing automation vendor a significant challenge. Last month, David Raab, an expert in the marketing automation field, estimated that the industry will grow roughly 50% in the upcoming year alone. How do you know if a solution is right for you?

The Biggest Gap in Marketing Software Selection Isn't Product Information

Customer Experience Matrix

My solution today was: Dear [First Name], A friend of mine who is building one of those "wisdom of the crowd" software review sites tells me her research shows that what buyers want most is "apples to apples" comparisons of product features. What stops marketers from choosing the right software isn’t a lack of information about product features.

Why Marketing Automation Vendors are Talking “Inbound Marketing” and “Content Marketing” [Chartapalooza]

It's All About Revenue

To which term – content marketing or inbound marketing – should marketing automation vendors hitch their messaging wagon? Why Marketing Automation Vendors are Talking “Inbound Marketing” and “Content Marketing” [Chartapalooza] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The question is, Why ? Marketers love the next new thing.

Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)

Customer Experience Matrix

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. vendor strength , which assesses a vendor’s current and future business position. Vendor strength will be scored on a separate dimension.

Marketing isn’t alone — HR software landscape with 547 products

chiefmartech

My friends, the above is an infographic of 547 human resource (HR) software products across 17 categories. know a lot of people consider the current marketing technology landscape , of around 2,000 or so marketing technology vendors, to be an aberration. The post Marketing isn’t alone — HR software landscape with 547 products appeared first on Chief Marketing Technologist.

Marketing technology vendor lollapalooza just 52 days away

chiefmartech

” We’ve had major vendors offer large sums to buy a speaking slot in the program — or threaten to not exhibit at all. Period. A few of those speakers are affilaited with marketing technology vendors, but most are not. Spoiler alert — yes, the vendors in the exhibit hall are going to pitch you on their products and services. Marketing Software

Ranking B2B Marketing Automation Vendors: Part 3

Customer Experience Matrix

Summary: The first two posts in this series described my scoring for product fit. The third and final post describes scoring for vendor strength. And I'll give a little preview of the charts these scores produce.without product names attached. As with product fit, I used different weights for different types of buyers. Specific rationales are in the table.

Lots of Vendors Can Help You Find Leads on the Web

Customer Experience Matrix

These firms scan company Web sites, social media, news sites, directories, and other sources to identify companies, extract attributes like revenue, growth rates, and technologies used, and flag events that might indicate a sales opportunity, such as opening a new office, launching a new product, or hiring new management. Whether the vendor provides lists of individuals as well as companies.

Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top

Customer Experience Matrix

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments. See www.raabguide.com/vest for details.

SiriusDecisions Interview - From Pitching Products to Selling Value

The ROI Guy

The research clearly indicates that the issues are not around sales having enough leads, more sales training, improved social selling ability or increased product knowledge. The value articulation issue revolves around improving sales productivity. We need to move beyond product knowledge and superiority and focus on what’s most important to the buyer. What is the Value Gap?

How to Assess Marketing Automation Vendor Services Before You Buy - Yet Another Workbook

Customer Experience Matrix

Today I’ll describe the other one: evaluating vendor services. The problem with services is simple: you won’t use them until you’ve already bought the product. In terms of what you need, vendors offer three types of services: deployment: help with setting up your system support: help in operating your system after it’s deployed account service: help in growing your business. Buyers must understand those needs to know what they want a vendor to provide. marketing automation vendor selection marketing software evaluation

Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor

KoMarketing Associates

Google Shopping results also send searchers directly to product listings, arguably making the path to conversion easier. Product Listing Ads (PLAs) and Shopping Campaigns. Product Listing Ads (PLAs), for example, highlight specific products and require the advertiser to connect a Google Merchant and AdWords account in order to create a new campaign. Shopping Campaigns.

Help! I Need a Marketing Automation Vendor with Social Media Savvy

WindMill Networking

According to The Annuitas Group, a demand generation consulting firm, there are more than 100 vendors , and their features vary significantly. This means that picking the right automation vendor is a lot harder than choosing a flavor of ice cream at Baskin-Robbins. One of the most common questions about marketing automation that I hear is, “Can you give me the names of some vendors?”

New Raab VEST Report: B2B Marketing Automation Will Reach $1.2 Billion in 2014

Customer Experience Matrix

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. This is always a fun project because it gives me an overview of what all the vendors have been up to for the past six months. A few interesting trends stood out: revenue growth is accelerating. billion.

27.00 μs: 448.0 ns, 14.76 μs, 73.00 ns 233.8 ms: 250.5 μs, 3.244 ms, 229.2 ms