Anything Goes Marketing

NOVEMBER 15, 2009

The content generated by the event attendees was almost as good as the content from the speakers themselves. The Eloqua product was much discussed at the event but I’ve excluded those tweets here as this post was focused on learnings for B2B marketers that goes beyond Eloqua. How will new users learn to reap the benefits from Twitter?

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

JANUARY 23, 2007

Are you thinking about different ways to build demand for your products or services or just to attract more people to your website or blog? Marketers must think beyond the YouTube community and see YouTube for what it really is - another channel to help spread the word about your product or service to your target market.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

MAY 12, 2007

How can we further optimize our practices to increase the amount of leads we generate? They surveyed both vendors and users (people who actually fill out registration forms) to better understand what and why they fill out forms on websites. Think about it, a prospective buyer is evaluating your product and wants to read more about you.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Anything Goes Marketing

SEPTEMBER 17, 2006

Here's a sample : If you own a small business, you can also use this to show off your products in Ebay, Craigslist and other formats. Tags: slide , youtube , user generated content , Web 2.0 , B2C. It's called Slide. Want to create your own Slide, start here.

Web 2.0 100

Web 2.0 Youtube Sample Tagging 100

Anything Goes Marketing

JULY 15, 2006

Robert Moskowitz writes about user generated mdeia (UGM) in his article "Don't Get Burned by User Generated Media". This may mean educating consumers about what Dell does to support its products or how it benefits the community. In my last post I focused on writing blog posts. If it is, be prepared and act.

Branding 100

Branding Brand Identity Buzz User-Generated Content 100

Anything Goes Marketing

APRIL 5, 2009

While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. Your product may have been purchased by a select few but will be used throughout the organization.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

FEBRUARY 24, 2008

We'll see if this site brings about the desired objectives but I think it's a step in the right direction on how to use video and user generated content (of course the fact that I'm blogging about this probably helps. However, B2B companies are creating entertaining videos to draw attention to their product and services.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100