Martech

JULY 13, 2023

To help you here’s our roundup of the AI martech products, platforms, features and related news from the past week. Pinpoint does this via text analysis; feedback summaries ranked and flagged for urgency; and filtering results by date, experience and type to quickly review customer feedback and respond to customers. Get MarTech!

Paid Search Agency 92

Paid Search Agency Product Urgency Marketing Enterprise Management 92

Buffer

SEPTEMBER 8, 2022

In this article, we’ll dive into some of our (and other creators’) top recommendations for boosting productivity so you can effectively grow your social media accounts. ” Although you can’t force productivity onto creativity, you can improve other parts of the process of publishing your content.

Practices 119

Practices Product Top of Funnel Creativity 119

SendX

MAY 18, 2020

Whether it’s a video or a blog entry, your goal here is to build a relationship with the subscriber that goes beyond selling products. Whether you’re introducing a new product, offering a discount on certain items, or highlighting a fantastic deal, your copy shouldn’t read like a hard sell. Nobody wants to pass up a great deal!

Promotion 313

Promotion Email Marketing Urgency Marketing Paid Search Agency 313

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Yes, you have to have product to sell, and logistics determined to distribute it, but what about your communications plan?

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Bluetext

FEBRUARY 26, 2021

Recorded webinars, streaming services, and many other on-demand materials can remove the sense of urgency from common event marketing tactics. At Bluetext, we have found a way to help our clients capture interest and create urgency around virtual events. Take SonicWall’s Boundless 2020 event for example. Drum up your attendance.

Urgency Marketing 26

Urgency Marketing Advertising Mediums Webinar Metrics Event Marketing 26

Anyword

MARCH 2, 2022

Everyone knows that advertising texts must be catchy and, at the same time, explain why the product is relevant to the reader. On the other hand, you don’t want the copy to be a bunch of boring lines about product specs. For a product description, this usually means conversion, in the form of clicking a CTA.

Product 52

Product Urgency Marketing Copywriting Funnel Advertising 52

Valasys

JANUARY 25, 2024

Are you launching a new product or making a big announcement for your company? Whether it’s a teaser video to build excitement or a detailed product demonstration, videos have the power to capture attention and leave a lasting impact. What are their interests, needs, or pain points that your product or announcement can address?

Video Marketing 45

Video Marketing Marketing & Strategy Marketing Strategy Product 45

SmartBrief - Marketing

FEBRUARY 11, 2024

They guide your audience, add urgency, and make sure FOMO kicks in, turning your emails into champions for getting things done. This CTA is suitable for retail businesses, as it encourages potential customers to browse and engage with the brand’s products. It lacks personalization and doesn’t create a sense of urgency.

Urgency Marketing 89

Urgency Marketing Click Rate Act-On Email Marketing 89

Optinmonster

DECEMBER 27, 2023

It states that a limited supply of a product or service increases the demand for it. In marketing, studies have found that limited-time offers improve the chances of customers buying a product by up to 33%. Products are sold at higher prices during natural disasters because scarcity affects supply and demand. Let’s get started.

Examples 85

Examples Conversion Urgency Marketing Amazon 85

Litmus

JANUARY 29, 2024

Creating a sense of urgency with countdown timers Countdown timers can be a powerful way to bring a sense of urgency into the inbox. Showing an actual count provides genuine social proof in the email, making it clear to subscribers how valuable and popular each product is, which in turn motivates them to click.

Personalization 102

Personalization Marketing AI Urgency Marketing Forecasting 102

Martech

FEBRUARY 20, 2024

Use this type of call to action: For straightforward products with self-service options. Use hard CTAs: For complex products, when meetings are crucial to explain features and value. Create a sense of urgency Sometimes, a gentle nudge can make a big difference in B2B outreach. Why such CTAs can make it: Urgency triggers action.

Urgency Marketing 107

Urgency Marketing B2B Allocation CAN-SPAM 107

Marketing Insider Group

AUGUST 10, 2021

A strong CTA will elicit a response from your audience by creating a sense of urgency and trust. This minimizes risk, uncertainty, and anxiety, while “Now” drives urgency. If it’s more of a product/solution overview demo, you’ll serve it to leads who are still considering their options. What Makes a CTA Strong? Watch/Book Demo.

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

Huptech Web

JULY 14, 2023

Content Overview: Introduction What is a Product Description? What Makes The Product Description Within A Shopify Store So Crucial? How to Write Product Descriptions That Converts? Some Examples of Outstanding Product Descriptions Want to learn how to effectively address the pain points of your customers?

Product 52

Product Tips eCommerce Cross-Selling 52

Marketing Insider Group

NOVEMBER 15, 2021

Knowing how to create demand for your products and services is often the difference between reaching your sales goals and a missed opportunity. Scarcity marketing creates demand by playing on people’s fear of missing out or aversion to loss of a product or service. Limited edition products (i.e. Quick Takeaways. Image Source.

Demand 238

Demand Content Marketing Planning Urgency Marketing 238

Salesforce Marketing Cloud

DECEMBER 5, 2019

Now that Black Friday and Cyber Monday have passed, retailers have just a few more weeks to drive additional business during their most important quarter – as holiday sales can account for nearly one-third of sales for the year. Plans have been in place for months, and now the clock is ticking… rather rapidly! That’s [.].

Conversion 64

Conversion Marketing & Strategy Planning Case Study 64

Marketing Insider Group

SEPTEMBER 2, 2020

Retargeting builds the visibility of your brand by directing ads to users that have already shown interest in your product or service, usually by visiting your website. Awareness campaigns allow you to re-engage web visitors through relevant products, new features, and announcements and are typically pixel-based. Creating urgency.

Cost per Lead 346

Cost per Lead Urgency Marketing CPL Landing Pages 346

Tony Zambito

DECEMBER 14, 2020

Validating how our product or services does what we say it does. COVID-19 Ups The Urgency. The pandemic and its impact on collective confidence create urgency for B2B organizations. The challenge for B2B marketers and sellers is how to achieve collective confidence. Made more challenging because of COVID-19.

Ad Building 271

Ad Building Urgency Marketing Case Studies B2B Sales 271

Litmus

MARCH 6, 2024

Email design is perfect for showcasing your product or service. With enlarged imagery in the hero area, the subscriber can study the product. Further imagery in the body of the email shows examples of the product in use. Email design is perfect for showcasing your product or service. Source: Really Good Emails 9.

Design 97

Design Conversion Urgency Marketing Cross-Selling 97

Convert

JANUARY 19, 2022

A little frustrated by your flatlining conversion rate, you’re blasé about the internet’s advice on how to optimize a product page. Run-of-the-mill product page optimization tips like using high-quality images, adding customer reviews, and getting your branding in order aren’t bad advice; they’re just too basic. So what gives?

Product 52

Product Optimization Tips Paid Search Agency 52

SmartBug Media

APRIL 26, 2023

For customers who have shown an interest in specific products or categories: "Memorial Day Sale: Save on [insert category or product] that you've had your eye on!" Add a sense of urgency. Creating a sense of urgency can encourage customers to take action. Enjoy 25% off this Memorial Day weekend."

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

SocialPilot

JANUARY 21, 2024

The simple hack is to add a CTA that creates a sense of urgency in them. It is important to hold their attention and guide them through the processes of signing up, shopping on your site, and choosing your product. Buy Now’ might sound too pushy, but ‘Don’t Miss It’ can give a sense of urgency you’re looking for.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Optinmonster

JANUARY 18, 2024

If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. Use Urgency in Your Marketing The scarcity principle states that limiting the supply of a product increases its demand. For best results, build urgency to your offer.

Conversion Rate 93

Conversion Rate Conversion Examples Marketing Analytics Tools 93

ConvertKit

MAY 28, 2021

So how are your digital products supposed to stand out from the competition? You’ll need to grow your email list and market your products strategically if you want to build a lasting connection that turns into sales. ConvertKit Commerce is ready-made to help you sell digital products. Get paid with ConvertKit Commerce.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Optinmonster

MARCH 4, 2024

Make More Sales on Autopilot With Exit-Intent Offers Picture it: a potential customer has been browsing your site and they find a great product. They put the product in their cart and go to the check-out page. There’s no sense of urgency, no “buy now or lose it forever!” ” vibe. Remember me?”

Urgency Marketing 78

Urgency Marketing Intent eCommerce Click Rate 78

Optinmonster

FEBRUARY 12, 2024

Did you know that creating a perceived scarcity for your products and services can help you sell more? Want to learn how to use urgency words to improve your website conversion rate? It also lets you position your products and services as unique, highly sought-after, and premium. It’s just the way we’re wired.

Urgency Marketing 78

Urgency Marketing Conversion Lock-In Conversion Rate 78

Oktopost

OCTOBER 30, 2023

Since prospects often research products on social media, capturing and utilizing social intent data is vital to expediting the sales process. Questions arise, such as whether the customer is still in the research phase comparing options, or if they have already chosen a product and require assistance in selecting the right plan.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Tony Zambito

JANUARY 10, 2022

And when they do present themselves, you can hear as well as feel the urgency. What content do they read when evaluating our products?” You get it. Problems multiply and they are interrelated. Many of the problems encountered can usually be traced back to not knowing enough about buyers and customers.

Buyer Personas 234

Buyer Personas Sample Urgency Marketing Analysis 234

Tony Zambito

FEBRUARY 19, 2022

Productivity Gap. Closely related to the above, buyers are struggling to keep up with production demands. When you combine gaps in talent/skills with gaps in technology you end up with a significant productivity gap. . The level of urgency to adapt to a new reality has suddenly increased. Globalization Tapers Off.

B2B 195

B2B Digital Transformation Forecasting Research 195

Marketing Insider Group

FEBRUARY 14, 2023

The best way to get people to act (or click) is to invoke emotions like curiosity, urgency or even anxiety. and urgency (offer ends at midnight). Include that discount code, a link to the product you’re highlighting, the ebook to download or the blog page to read. Add an element of scarcity (only 3 spots left!)

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Webbiquity

OCTOBER 29, 2014

Eisenhower but later popularized by Stephen Covey ), tasks are organized into four boxes, with the degree of urgency on one scale and importance on the other. What productivity hacks do you find most useful? In the Eisenhower Decision Matrix (originally developed by President Dwight D. Dayparting.

Product 100

Product Urgency Marketing Work Management Opt-in 100

Optinmonster

DECEMBER 7, 2023

Here’s an example of a countdown timer banner that shows up at the top of the website navigation bar: The countdown either means an offer is nearing its end or an event is about to begin, creating a sense of urgency in website visitors. Urgency in marketing works because it evokes fear of missing out (FOMO) or loss aversion.

Conversion 68

Conversion Urgency Marketing eCommerce Display 68

Content Standard

NOVEMBER 19, 2018

As social media marketing becomes more and more about conversion, not just awareness , product marketing is warming up to social shopping experiences. According to 2018 research from SUMO Heavy , 48 percent of customers say they have purchased products or services through social media. ” It Turns Transactions into Experiences.

Social Marketing 86

Social Marketing Product Peer-to-peer Paid Search Agency 86

Webbiquity

FEBRUARY 16, 2021

But small businesses also use this platform to interact with their target audience and spread the word about their products and services. 75% of B2B buyers use social media to discover new products and services. NapoleonCat: Explain How to Use Your Products/Services. Why Should B2B Companies Use Instagram Marketing?

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Optinmonster

APRIL 19, 2023

Sales Promotion Definition: Sales promotion is a short-term marketing strategy that aims to stimulate sales and increase consumer demand for a product or service. Sales promotions are special incentives businesses offer to encourage customers to purchase their products or services. This can increase sales in the short term.

Promotion 72

Promotion Examples Urgency Marketing eCommerce 72

Optinmonster

MAY 10, 2023

FOMO marketing capitalizes on people’s fear of missing out to drive consumer engagement, urgency, and action. This marketing technique has proven highly effective because it captures attention, creates a sense of urgency, and compels consumers to take immediate action. Simply drag the product block and drop it onto your page.

Examples 110

Examples Urgency Marketing Planning Trigger Marketing 110

Optinmonster

FEBRUARY 11, 2024

If you’re using Shopify, you can use an app like Social Marketing All in One to ask customers to share a product as soon as they add it to the cart, and then reward them with a discount. To put this into action, think about what actions would both get users more comfortable with your product and help get the word out.

Paid Content 91

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 91

Marketing Insider Group

MAY 1, 2023

Sometimes you can find the threads of a story (aka a narrative) in the messaging your product marketing team developed. There is no sense of urgency to buy, or intrigue to prompt buyers to imagine a better future and act now to secure it. The basic story outline is an excellent way to explain your product or solution.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257