Writing on the Web

SEPTEMBER 22, 2010

Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. Scarcity , urgency, fear of consequences. Step #5 is emotional in tone, evoking scarcity and urgency, where you ask for readers to take action. Curiosity , desire , imagination.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

MARCH 21, 2012

Motivate action with fear, scarcity, urgency. Emotions play a more powerful role in what makes people click than facts, numbers and a rational assessment of your products and services. They: Grab attention through outrageous headlines and images. Appeal to basic human wants, desires. Tell a story of one person. Use persuasion triggers.

Trigger Marketing 100

Trigger Marketing Eye-Tracking Urgency Marketing Tactics 100

Writing on the Web

AUGUST 5, 2010

Motivate action with fear, scarcity, urgency. Emotions play a more powerful role in what makes people click than facts, numbers and a rational assessment of your products and services. They: Grab attention through outrageous headlines and images. Appeal to basic human wants, desires. Tell a story of one person. Use persuasion triggers.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Writing on the Web

JUNE 17, 2010

I’m going to give Suzanne Bird-Harris a chance to show us how she can save all of us time, money and energy with her Wordpress Sales Page product. This is a free training call, to introduce you to an easy-to-use product that costs $37 if you decide you need it. The fun is just beginning. Next Thursday, June 24, 2010 at 4 p.m.

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Writing on the Web

AUGUST 26, 2010

Here are three dynamics we can learn from online games that can be applied to content marketing: Appointment dynamics : this persuasion trigger is probably what Cialdini would call the scarcity or urgency factor. How can you use the status trigger to persuade people to use your services or products? What’s in it for them?

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

SEPTEMBER 13, 2010

Why do people decide to buy a product online? Scarcity, urgency : People won’t take action unless you ask and give them a deadline or bonus to act now. How is it they decide to trust the information you provide, and register to download information from your blog or website? What can we learn from brain science?

Tips 100

Tips Conversion Trigger Marketing Digg 100