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How Marketers Can Help Salespeople Succeed with Large Companies

WriteSpark

Many technology products are sold to large companies or organizations, yet marketers are often insulated from the day-to-day challenges of that sales activity. Twitter Updates. follow me on Twitter. Disclosure: I have an affiliate relationship with some of the suppliers and products mentioned on this blog. Become a Fan.

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Conference Focuses on Making the Most of Customer References

WriteSpark

A customer who is willing to provide a reference for your product and company is a tremendous asset for your marketing efforts. Twitter Updates. follow me on Twitter. Disclosure: I have an affiliate relationship with some of the suppliers and products mentioned on this blog. Become a Fan. Subscribe in a reader.

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B2B Tech Buyers Like Social Media

WriteSpark

Twitter Updates. follow me on Twitter. Disclosure: I have an affiliate relationship with some of the suppliers and products mentioned on this blog. As an affiliate, I receive a commission, free product, or other benefit when a site visitor clicks on a link and/or buys a product. Become a Fan. Subscribe in a reader.

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Technology PR Sessions at 2008 PRSA Conference

WriteSpark

  Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions. Twitter Updates. follow me on Twitter. New forms of digital marketing.

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Technical Writer or Technical Copywriter? What's the Difference?

WriteSpark

Documentation or product development groups. Maintains a high-level, marketing knowledge   of technologies and products, focusing in-depth as needed. Maintains an in-depth product knowledge with a highly technical focus. If you are writing a document to help a customer use your product, you need a technical writer.

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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

It’s interesting to note how social media platforms, such as LinkedIn and Twitter, account for some of the most used tools by average growth firms. There is one exception, however: both average and high growth firms focus equally on sending company newsletters, a popular tool that has been around for quite some time.

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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

It’s interesting to note how social media platforms, such as LinkedIn and Twitter, account for some of the most used tools by average growth firms. There is one exception, however: both average and high growth firms focus equally on sending company newsletters, a popular tool that has been around for quite some time.