ViewPoint

article thumbnail

Why Podcasting Has Great Reach and is the Least Expensive Content Creator

ViewPoint

She finds three of them covering different parts of their products and services. Testimonials are important today as each is thought of as a product/service review. Extracting the content based on a user’s need or job title can make a big difference in how a prospect accepts a product and company. Case studies. Social media.

article thumbnail

Is It Really B2B, Or Something Different All Together?

ViewPoint

Whether it's trying to make a seeming non-sexy product irresistible or pinpointing the buyer in a corporate landscape of bureaucracy and politics, B2B is a challenge. Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. Logistics companies aren't on Twitter. People are.

P2P 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Takeaways from BtoB's NetMarketing Breakfast in Boston

ViewPoint

It's great to be home after a very productive trip to the Northeast. In a BtoB test, Facebook beat LinkedIn and Twitter when measuring response to targeted ads (IT hardware product). PointClear sponsored the October 11, 2011 breakfast featuring speakers from Intertek Group, Deltek, Hitachi Data Systems and OppenheimerFunds, Inc.

BtoB 120
article thumbnail

A 3 Step Process to Make Social Media Produce Sales

ViewPoint

And conversing in ways that generate questions that you have answers to—and connect to your products/services. Blogging, engaging, listening to customers on Facebook or Twitter. Or why is the end goal for Twitter something called engagement? aka attention) Because someone who wrote a book on Twitter decided so?

article thumbnail

4 Tips to Power Up Prospecting in 2015: #3 Sharpen Your Story!

ViewPoint

No one cares what you think about your company, product or service. Twitter: @mike_weinberg. The problem is they usually end up talking more about their company and offerings than about the prospect and their needs. Here’s another hard truth: No one cares. No one is sitting around idly, waiting for a potential supplier to call them.

Tips 120
article thumbnail

4 Trends Shaping B2B Marketing in 2011

ViewPoint

Follwer her on Twitter @marketingprofs. Most businesses have some kind of social presence or plan to have one: Most have attempted a blog or Facebook page, or have at least peeked at Twitter. What’s the value of social-streaming platforms like Twitter, where your content quickly vaporizes? Wiley, 2011).

article thumbnail

The Problem with Inbound Leads - A Sales Rep's Perspective (& Solution)

ViewPoint

And it will be a problem that your product perfectly solves. Get to know Ian via Twitter and Facebook.' So after, when you make your sales calls. And ask a lead, "what was your specific interest in the webinar?". Their response will explain the specific problem they are facing.