Tomorrow People

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The 8 key trends shaping the future of content marketing for energy and utility brands

Tomorrow People

Fortunately for us at Hydro International, we have been looking into combining our ‘hard’ sell of technical products alongside the more ‘soft’ storytelling marketing. Our outreach for our company mainly resided on LinkedIn, Twitter and Google+. Twitter and Google+ are fine when used as general awareness channels.

Trends 220
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How to pitch your GTM messaging to a full range of personas

Tomorrow People

What we’re talking about are the technical aspects and inner workings of products. The stages of a typical GTM plan may look a little like this: Markets: What industries and sectors are optimal for your product? Where will you promote your products? Price: How much will you charge for your products for each customer group?

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5 useful sources for capturing voice of the customer (VoC) data

Tomorrow People

It allows you to understand their needs better than anyone else, helping you develop customer-driven products (and come up with effective ways to communicate with them). Firstly, VoC data is crucial for product and feature development. This ultimately enables you to differentiate your company and drive sales. Focus groups.

Opinions 156
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5 Thought Leadership Examples from Experts, Innovators, and Influencers You Might Want to Follow

Tomorrow People

While he is somewhat active on Twitter, he also founded a vital resource for his technology community called SaaStr. Having confidence that your product is correctly priced. Jason Lemkin ( @jasonlk ) is a tech entrepreneur, author, and venture capitalist. Interesting post: "What I Learned Growing an 8-Figure Business”.

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Diversifying marketing through strong brand awareness

Tomorrow People

You didn’t even get to tell them about your special offer or great new product. These examples are not commissioned advertisements, but the work of creatives responding to requests for concepts from One Minute Briefs on Twitter (@oneminutebriefs). By the time you’ve made your introduction, the prospect has moved on.

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Four Incredibly Naive Things People Say About Online Marketing

Tomorrow People

Besides, if it’s word of mouth you want, how can you ignore Twitter and Facebook? Twitter is of no use for businesses. According to Bazaarvoice , 53% of Twitterati recommend companies and/or products in their tweets, with 48% of them delivering on their intention to buy the product.

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Four Incredibly Naive Things People Say About Online Marketing

Tomorrow People

Besides, if it’s word of mouth you want, how can you ignore Twitter and Facebook? Twitter is of no use for businesses. According to Bazaarvoice , 53% of Twitterati recommend companies and/or products in their tweets, with 48% of them delivering on their intention to buy the product.