Paul Gillin

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Tips for Building a Quality Twitter Following

Paul Gillin

I breached the 10,000-follower mark on Twitter yesterday. My philosophy of building a Twitter following has always been to provide interesting content about the Internet, digital media and publishing, with occasional excursions into my beloved Red Sox and New England Patriots. When I publish something, others help me promote it.

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My Favorite Productivity Apps – Multimedia & Web

Paul Gillin

Continuing on my post from two weeks ago about my favorite PC productivity tools, here’s another list of goodies. You can even create collages like the one I use for my Twitter page background. Tweetdeck for Twitter is one. Most are free, all are bargains. Photo/video. For photo editing, though, I like Zoner PhotoStudio.

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What Social Media Marketers Should and Shouldn’t Do

Paul Gillin

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. A good rule of thumb is to make about 90% of your contributions relevant to your audience’s needs, regardless of whether they promote your products or company. These thoughts are particularly directed at B2B marketers.

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How to Get Salespeople Aboard the Social Media Train

Paul Gillin

How good is a competitor’s product? Set measurable goals like the number of Twitter followers, number of LinkedIn connections of number of contributions to the corporate blog, then put rewards in place. The conversations on Twitter and LinkedIn will go on with or without them. Reluctant to share? Make it a contest.

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Constant Contact Colocates with Small Business Customers

Paul Gillin

Great companies go beyond just providing a product or service. I often use Constant Contact’s Twitter and Facebook profiles as models for other B2B companies to follow. Less than 10% promotes Constant Contact products. They think of themselves as partners in the success of their customers.

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Skepticism on Gallup’s Gloomy Social Media Assessment

Paul Gillin

The summary specifically mentions the influence of “social media institutions such as Facebook, Google+, LinkedIn, and Twitter,” and also refers to “social media campaigns.” Most people probably think of Facebook or Twitter, but not of blogs, customer review sites, video and other tools that also come under the social media umbrella.

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How Twitter Amplifies a Customer Attack

Paul Gillin

Were he speaking it today, he might refer instead to Twitter. Twitter is the enigma of social networks. The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. Order From Chaos.

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