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Ten Use Cases for Content Curation in Marketing

Marketing to Business Executives Blog

product development, marketing, IT). product reviews, endorsements).  newsgator Bloglines iNezha Twitter Marketing to Business Executives. But as I look at the vendor landscape it is apples and oranges.  Vendors are solving several different problems.  Here is my take on the ten ways that content curation is used in marketing. Demonstrate thought leadership. Here marketers use curation to become the “go to&# site for information on an issue important to their customers.  Cultivate a community.  Keep current on critical issues. Gather competitor intelligence. 

Eqentia content curation gives control to information consumer.

Marketing to Business Executives Blog

Eqentia provides tools, included faceted search  and creation of personal content streams, that enable information consumers to browse and drill down into the curated content.  It is a real productivity booster because even curated content can be too much information sometimes.  Eqentia has recently extended its enterprise product line to include free offerings for personal use. 

B2B battleground for content curation « Marketing to Business.

Marketing to Business Executives Blog

This focus on quality of content presented to the curator is critical in publishing, where the productivity of editors is a major justification for content curation.  And new (e.g., HiveFire ,  CIThread ) or re-branded (e.g., Aggregage ) vendors are coming on the market with B2B as their primary focus.  What will it take to succeed?  These need curation too.  No trackbacks yet.

Why You Should Consider Using Twitter for B2B Leads

Act-On

Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. Many marketers recognize Twitter’s usefulness for engagement and brand awareness. B2B marketers who use Twitter generate twice as many leads as those who don’t. Some of my best sales have begun with conversations that started on Twitter,” he said. Connect.

Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. and crisis management, or even productivity. your product and brand message. market for relevant and/or similar products and. Content. Methodology: A Best.

10 People You Should Follow on Twitter if You’re in Marketing

Act-On

Twitter’s official company mission is “to give everyone the power to create and share ideas and information instantly, without barriers.” However, with over 320 million active users, Twitter can sometimes feel a bit … overwhelming. In order to help you cut through the craziness, we’ve compiled a list of 10 marketing leaders (in no particular order) who are killing it on Twitter. 1.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. How can marketers best utilize Twitter’s expanded features and the latest tools?

How to use Product Hunt to boost your business

grow - Practical Marketing Solutions

By now you might have heard about Product Hunt  – a website and mobile app that ranks new products every day. There are seemingly posts every day about how Product Hunt made some startup thousands of dollars overnight, or brought in 12 new lucrative clients, or about how their servers nearly crashed under the sudden onslaught of traffic. How do I get on Product Hunt?

Being Busy is Not Being Productive

Puzzle Marketer

One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The next day begins a new cycle of non-productivity. Busy but non-productive tasks include: Checking emails Making/returning phone calls Holding meetings Reading the news & blogs Reading/updating social media Wait a second.You’re telling me that I can’t check my email? I can’t make phone calls? If you’re still with me, then let me explain what I mean by labeling these tasks as non-productive.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

emerged with smart products that offer features like. attention from a high level of production to. increase productivity. Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. All rights reserved.

5 of my favorite productivity apps

Biznology

This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. Every board allows sharing, tasking, commenting, and also uses the referencing tool that I believe was defined by Twitter. While I aspire to build Gerr.is

The essential guide to building your business through Twitter search

grow - Practical Marketing Solutions

 . Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created. But if you search Twitter, the results are real-time conversations. Used effectively, Twitter search can be an essential tool for discovery and marketing research. Relevant new contacts who are already expressing interest in your product.

12 Bad Habits That Are Making You Less Productive

Hubspot

There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity. And the more aware you are of how these things are affecting your productivity, the more proactive you can be at taking responsibility for your choices. 12 Bad Habits That Are Making You Less Productive. 1) Rushing in the morning.

7 Reasons to Start Your Own Twitter Chat TODAY!

grow - Practical Marketing Solutions

What is a Twitter Chat ? To me, I like to think a Twitter Chat is like having a discussion over coffee, only online. On Twitter, however, it WORKS ! Two months ago, Post Planner decided to start our own Twitter Chat and I was assigned to work with the team to organize it from scratch. Twitter Chat is just too powerful to ignore! What is a Twitter Chat?

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. and Twitter followers. Define your business strategy: products, prospects, distribution, sales and. B2B Marketing. know which half."

No Internet, No Problem: 12 Tips for Staying Productive Offline

Hubspot

But believe it or not, there are ways to stay productive without internet access. 12 Ways to Stay Productive Without Internet. 1) Read articles offline. The app lets you save articles, videos, and images either from your browser or from over 1,500 apps like Twitter, Flipboard, Pulse, and Zite. How else do you stay productive without internet? Productivity Daily TOFU

29 (of the) Best Twitter Guides, Tips and Infographics of 2013

Webbiquity

Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. Does anyone still thing Twitter is for the birds? What are the best ways to drive website or blog traffic with Twitter? To grow your company’s Twitter following? Utilize Twitter advertising? Get the most out of Twitter search?

Twitter Vine in Small Business Marketing

Biznology

With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app.  So, how do you get started?  Twitter Vine is an application that allows Twitter users to create and post six-second looping videos. Setting up Twitter Vine. The app will automatically sync with the Twitter settings on your smartphone and sign you in.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter’s 200 million users collectively tap out a billion tweets per week.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. and Twitter followers. Define your business strategy: products, prospects, distribution, sales and. B2B Marketing. know which half."

5 Ways Twitter is changing the world (despite what the critics say)

grow - Practical Marketing Solutions

I was recently interviewed by CNN  about how Twitter is shaping the world. Despite the gloomy projections of analysts and the cries of the purists who long for the “old days” on Twitter, this is a media channel that has profoundly changed our world … and continues to do so. 1. Today, news breaks on Twitter. Twitter is the wind. Twitter is the wind.

Twitter’s new mega-partnership has interesting implications

grow - Practical Marketing Solutions

Today Twitter announced a landmark partnership with IBM as it seeks to turn its unprecedented flow of real-time consumer data into business intelligence. ” My mind is kind of blown by the potential of the Twitter-Watson marriage. Twitter is the go-to platform for customer service these days so this makes a lot of sense. ” First, let’s set the stage on Watson.

20 of the world’s most entertaining Twitter bios

grow - Practical Marketing Solutions

Two years ago I began collecting funny Twitter bios. great plan of attack but no product yet. dream told me to find the product in a dream. If you loved these bios, you would probably also enjoy the previous editions of this series: 20 of the world’s wittiest Twitter bios. 20 of the all-time funniest Twitter bios (part 2!). 20 of the all-time best Twitter bios.

The wrong place for a Twitter feed

grow - Practical Marketing Solutions

I would guess at least 50 percent of the websites and blogs I come across feature a widget displaying a real-time Twitter feed. Done correctly, Twitter is lively, personal and human.  If you display your Twitter feed on your website, you’re displaying one side of a two-sided conversation. But you’re also probably not too successful on Twitter. “LOL!!!!

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. and Twitter followers. Define your business strategy: products, prospects, distribution, sales and. B2B Marketing. know which half."

100,000 Twitter followers. Now what?

grow - Practical Marketing Solutions

I used to document my social media journey by writing a post at each increment of 10,000 Twitter followers on my account. But I recently hit 100,000 Twitter followers so I thought this would be an appropriate time for a momentary zig from the regular content on {grow} to reflect on how I am keeping up personally with what has become a social media tsunami. How did this happen?

How to Make the Last Hour of Your Workday the Most Productive

Hubspot

The important thing to remember about productivity is that it’s not a sprint. If you’re super-productive for one hour but slack off the next two, you haven’t been productive. Closing out of your inbox, removing other distractions as much as you can by setting yourself “Away” on messaging apps, and leaving Facebook and Twitter are crucial to keeping your concentration.

20 of the world’s most clever Twitter bios

grow - Practical Marketing Solutions

Last year I started “collecting” great Twitter bios and kind of got hooked. When I decided to publish “The All-Time Best Twitter bios,” and “The 20 Funniest Twitter Bios,”  readers of {grow} seemed to get hooked too!  So here we are with the third edition. used to love my old twitter account, then everyone from work found me. janefcox.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. She’s a rock star on Twitter and also speaks French. sacevero.

4 Reasons Snapchat Lenses Are a Genius Ad Product

Contently

The lenses have also become a successful ad product for Snapchat. Snapchat is often grouped in with Facebook and Twitter as a social network, but it’s much more accurate to call it a chat app (albeit one with a heavy emphasis on photography and video). The core of the product consists of one-to-one snapping and the one-to-group Stories feature. Scarcity. Choice. Intimacy.

The One Cognitive Bias That Could Be Derailing Your Productivity

Hubspot

It's a theory of productivity we're taught at a very young age, from the moment our parents make us sit down and practice the piano. We're taught time and time again that productivity equals practice, output, and action. It can be easier for us to feel like we're making progress and being productive when we have completed actions to show for it, no matter how menial those actions are.

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) to the masses. Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. Twitter Profile :  @Intel. Enjoy! . 1.

15 ways to use Twitter to toast your competition

grow - Practical Marketing Solutions

There are lots of success stories and case studies documenting business success through Twitter. One heating and air conditioning company had their best year ever simply by monitoring tweets about broken home systems and offering their prompt help. 2) Customer service is a popular use of Twitter by many companies and other organizations. He felt he knew me through my Twitter posts.

5 Great ideas to unleash business benefits from Twitter Lists

grow - Practical Marketing Solutions

One of the most important and powerful social media network building tools is the humble Twitter list. Twitter Lists allow you to organize the Twitter stream so you can make sense of what might seem like chaos. For the basics of creating a list and finding other relevant lists, here is a nice Twitter List tutorial from Mashable). Twitter best practices They make.

List 113

20 Hilarious and Cool Twitter bios

grow - Practical Marketing Solutions

I love cool Twitter bios. guess I am the ultimate social media geek because when I look through my new followers, finding a funny Twitter bio is like a little ray of sunshine in my day. I’ve been collecting a list of the best ones for you. We are equally productive. The only person on Twitter who doesn’t claim to be a social media guru. Social media wizard.

10 Easy Ways to Make Your Commute More Productive

Hubspot

But there''s good news for those of you who wish you could spend that time more productively. Check out this roundup of 10 free mobile apps that''ll make your commute more productive. Looking for other productivity tips? Read up on the science of productivity here.). 1) Create your to-do list for the day. Apps: Facebook, Twitter, LinkedIn, Pinterest. thought so.