| | | Funnel Focus | |  Product + Twitter | 9 articles |
| Page 1 of 1 | Previous | Next | FUNNEL FOCUS MAY 25, 2010 Managing Unhappy Customers on Twitter Following the conversation on Twitter has become yet another critical “to-do” for us in b2b marketing. Every day your prospects, customers, employees, and other industry participants are providing musings and insights on your company, product, market space, and your competition. What customers and prospects are saying about your product and company. What competitors are saying about your product and company. What your competitor’s customers are saying about their product. There’s no Twitter-trail for the world to see. Were they concerned about it? | FUNNEL FOCUS APRIL 8, 2011  Interview: Craig Rosenberg Dishes on the Details of Successful Demand Generation Craig Rosenberg, Vice President of Products and Services at Focus and author of the award-winning blog The Funnelholic, participated as an “Expert Chef” on this recipe offering marketers insight on how to make it even more of a sales team crowd-pleaser. Some people check email, some answer their phone, and believe it or not, some people are NOT on Twitter. Very simple, right? | | | | | |
| FUNNEL FOCUS MAY 20, 2011 Interview: Ardath Albee Shares 5 Tips for Customer Nurturing Aside from information that deals directly with your products, this nurturing content must also be forward looking thought leadership content that continues to present them with ideas that help to use your offerings to position them for future demands. Most newsletters offer company-focused content that’s about selling more products, offering promotions, company news, etc. This way you can spread out the production across the month rather than working toward one big push. Please visit her Website and follow her on Twitter. Boring! It’s not. | FUNNEL FOCUS JUNE 15, 2010 What You Can Learn About Prospects from the Content They Read – 4 Questions for Ardath Albee With so much riding on how well companies can engage prospects with content, I asked Ardath Albee to answer four questions about how we can develop content that helps us learn more about our prospects as we work to become more effective in helping them choose to buy our products. Please visit her Website and follow her on Twitter. One of the benefits of marketing automation is that it provides marketers with the ability to see how prospects interact with their marketing content. CD: You talk a lot about telling stories over time with content. They likely create a workaround. | FUNNEL FOCUS JANUARY 12, 2011  Developing Content to Reveal more Details about our Prospects – 5 Tips from Ardath Albee Since many of our customers site content development as one of their biggest challenges, I asked b2b content expert Ardath Albee to share some tips on how to develop content that helps us learn more about our prospects as we work to become more effective in helping them choose to buy our products. Please visit her Website and follow her on Twitter. They likely create a workaround. | FUNNEL FOCUS NOVEMBER 18, 2010 Q&A Excerpt: Driving Leads with Social Media When a buyer is looking to purchase a product and goes to the internet for information, blogs, discussion forums, and online reviews (all social media outlets) are the results that pop up. When a buyer is searching for your product or service, you want your company to be the first and most frequent result they see. Social media – blogs, discussion forums, twitter feeds, reviews – shows up in search results. In Tuesday's webinar Social Media Integration into Marketing Campaigns – Does it Drive Leads? View the entire Webinar. Christopher: Buyer behavior has changed. | | | | | | | |
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FUNNEL FOCUS | FRIDAY, FEBRUARY 25, 2011 Interview with DemandGen Report: How Financial Service Companies can Benefit from Marketing Automation
The Mutual Fund Manager who creates and manages the actual product, works with a Wholesale Distribution Group who markets the funds to registered investment advisors (RIAs) and broker/dealers (B/Ds) who then sell the investment products to consumers. The process of getting an RIA or B/D to represent your products involved building relationships and ensuring that the RIA or B/D has the right information at the right time. Traditionally, this has involved many face-to-face meetings and the delivery of physical marketing collateral about the products. MORE >> -
FUNNEL FOCUS | WEDNESDAY, JANUARY 25, 2012 Content Marketing Retreat This Week
Day 2 will have individual one hour breakout sessions with each of the speakers so that the attendees can understand how to implement their content marketing plans utilizing our products and services. If you can’t attend, follow me on Twitter @jefferramouspe as I’ll be tweeting live from the event and I am planning a series of blog posts in the coming weeks talking about the conference. This Thursday and Friday we head to Langley, Washington for the 2 nd Annual Content Marketing Retreat. Russell Sparkman, CEO, Fusionspark Media, Inc., and Retreat creator and host. and Curata. MORE >> -
FUNNEL FOCUS | FRIDAY, JANUARY 11, 2013  Improving Your Social Skills: Top Social Media Tools
If your profile posts only promote your products and services, your audience is already bored. But that you’re a savvy industry leader, as well as the purveyor of valuable products and services. Hootsuite delivers posts to Facebook personal pages, Facebook company pages, Twitter profiles, LinkedIn personal pages, LinkedIn company pages, Google+ pages and more. Because platforms like Twitter have a posting character limit, social marketers have been forced to use URL shortening tools. In the world of social media, these rules still apply. Quit bragging. Adding a dlvr.it MORE >>
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