Digital B2B Marketing

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Reducing Twitter Spam: Triberr’s Missed Marketing Opportunity

Digital B2B Marketing

Let’s face it, Twitter has a spam problem, and over the last six months Triberr has been criticized as a source of that spam. Here are places the change should be reflected: Product Roadmap: The roadmap should reinforce Triberr is more than a way to syndicate your content through other people.

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4 B2B Marketing Scenarios: One Size Does Not Fit All

Digital B2B Marketing

B2B marketing discussions on Twitter and blogs have a tendency to focus on singular topics, such as Twitter, marketing automation , or lead generation , as if they are right for everyone and we just need to do them well. How do you drive demand for your product? Shouldn’t B2B marketing solutions be just as unique?

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Can’t Buy Me (Social Media) Love!

Digital B2B Marketing

44% connect with brands on Twitter for discounts ( source ). Or, as Jay Baer said much more sucintly on Twitter last week, “You can only buy love for so long&#. Great Product. Your product must deliver a great experience for your preference segment. Share your view below or with me on Twitter.

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9 Marketing Words That Have Lost Their Meaning

Digital B2B Marketing

Integrated “Sure, we can add a twitter icon to our email. Or are you referring to a twitter strategy that includes your autoresponder rules, mass following tool and autoshared content sources? At others, it refers to more traditional advertising metrics like increasing intent to purchase or interest in the product.

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B2B Marketing Meets Video: Insights from 21 Marketers

Digital B2B Marketing

Last week for #B2Bchat I moderated a discussion on video in B2B marketing, including why B2B marketers should care , how to get started, production quality and tools and resources. Hardware and software recommendations from participants are included below under Recommended Tools and Products. Ideal Length of B2B Videos Short.

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Become An Inbound Marketer Without Creating Content

Digital B2B Marketing

If you have a freemium product model, if you offer referral bonuses or if you have a collection of free tools, then you have probably realized that inbound marketing does not have to center on your own content. Affinity Is there a strong community around your product? Utility Do you offer something useful for free?

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Social Media Needs an Organic Movement

Digital B2B Marketing

In one camp, you have Twitter streams driven by twitterfeed, rolling out headline after headline with no attempt to add value beyond distribution. On the other are Twitter streams full of conversations in the public stream and sharing of others content. We already have two social media camps. How do we label the difference?