Customer Experience Matrix

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Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

The difference is that Mariana uses its artificial intelligence to analyze connections between people – including unique access to the Twitter social graph, as well as where people work or have worked, groups they belong to, and the types of work they do. The system then returns contact counts for Facebook, Twitter, and email.

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Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way

Customer Experience Matrix

But Vocus doesn’t quite match the profile of standard marketing automation products. The product''s two most intriguing features draw on Vocus’ monitoring of social media and news outlets. Buying Signals” draws on Twitter only. User rights are organized around “profiles”, which might relate to a company, brand, or product line.

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Nimble Adds Social Data to CRM

Customer Experience Matrix

Say you’re selling a product related to, oh, circuit boards. You can do a Twitter search for messages on that keyword, scan the Twitter profiles and Klout scores of people sending those messages, and push a button to add the interesting people to your contact list.

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Provenir Adds Social Listening to Customer Decisions: Another Customer Data Platform

Customer Experience Matrix

Users can build matching processes with system graphs, although the vendor recommends connecting to other products to load reference data or do advanced "fuzzy" matching. The social listening features can monitor Twitter for keywords and Tweets by specified individuals. The system can also monitor and post messages on Facebook.

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Affiliate Summit East: How to Stand Out in a Crowded Market

Customer Experience Matrix

The exhibit hall was enticingly crammed with unfamiliar vendors, although I saw enough to identify a few general categories: offer aggregators who bring together products for affiliates to sell; network providers who assemble audiences for affiliates to sell to; and technology providers to support both groups.

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Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers

Customer Experience Matrix

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. The three products overlapped significantly, especially in campaign management, and it took Teradata a while to sort things out. responsive design").

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4 Marketing Tech Trends To Watch in 2014

Customer Experience Matrix

Increasingly automated testing will allow incremental optimization despite constant changes in customer interests, product availability, creative executions, and offers. The privacy dog won’t bark. Efforts to limit such tracking through government regulations will not result in significant limitations, at least in the United States.

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