Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Is Twitter the Next Channel for Contact Centers?

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Buzz Marketing for Technology

MAY 29, 2013

Instead of working on intuition, or crude analytics, you could use definitive evidence to design product pages that lure your best customers directly toward the shopping cart. It’s far more productive to adopt a “test and learn” philosophy. Conversion values by product or category interests. Interaction behavior. Form inputs.

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Buzz Marketing for Technology

NOVEMBER 9, 2011

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? When you give great customer support or have a great product – why not activate the social channels to accelerate their word of mouth. Find diehard fans on Twitter, Facebook and LinkedIn.

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Buzz Marketing for Technology

OCTOBER 19, 2011

The answer is always a bit different depending on the product or service. 2) Leverage your brand advocates – If you already have fans and followers on Facebook and Twitter, why not energize their word of mouth about your solution? One area that few people have written about is how to use social media for solution marketing.

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Buzz Marketing for Technology

OCTOBER 18, 2013

Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them. Does product pricing influence the purchase decisions of your customers? Reach the right audience.

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Buzz Marketing for Technology

JANUARY 28, 2010

But the group that excites me the most is the Advocates – I want to grow that budding community – I want to offer them special access to news and previews of our latest product. Tags: Blogging Buzz Marketing Communications Communities Inbound Marketing Interactive Marketing Media PR Social Media Twitter. Tweet This!

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Buzz Marketing for Technology

AUGUST 12, 2009

With Twitter!! In fact we even won our first engagement over Twitter – so watch out DellOutlet we are gaining on you fast! Today I would argue that is still important (and few marketers actually do it) but with the tools we have at our disposal you don’t even need to get out of the office to talk with customer.

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Buzz Marketing for Technology

OCTOBER 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! It proved to me that even though you think you know your audience, you can never know them well enough!

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Buzz Marketing for Technology

DECEMBER 8, 2010

Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come. It’s all based on Facebook’s algorithm called EdgeRank.

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Buzz Marketing for Technology

JULY 27, 2011

what they care about (the relationship between main characters Sookie and Eric), and the channels they use to follow the action and communicate their feelings (blogs, Twitter, Facebook, HBO.com and mom-focused websites). Our research provided insights into who is watching the show (moms!),

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Buzz Marketing for Technology

JANUARY 26, 2011

It’s the interconnected nature of today’s social networks like Facebook or microblogs like Twitter and the way they broadcast their messages to the world but also in the process creating permanent search friendly records that make them so powerful and also potentially dangerous. Let me explain ….

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Buzz Marketing for Technology

MARCH 31, 2009

We just launched a new product that is a true leap frog from where most enterprises are today and will make it easier for enterprises to integrate social technologies like Facebook into their overall communications and contact centers while saving them real dollars in the near term. It's a very exciting day for me here at Avaya.

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Buzz Marketing for Technology

OCTOBER 25, 2013

Are the products and options presented meaningfully on a small screen? Now consider the fact that the Pew Hispanic Center found that 68 percent of Latino Internet users say they regularly use Facebook, Twitter and other social media, compared to just 58 percent of all U.S. Is the navigation practical? Internet users.

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Buzz Marketing for Technology

JUNE 27, 2008

has challenged preconceptions and created innovative products. follow me on Twitter. Dmitri on Twitter Tips the Tuna. Abstract: The past five years have held tremendous innovation in enterprise software, an industry not known for its innovation relative to other areas of the technology sector. Enterprise 2.0 Comments: Feeds.

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Buzz Marketing for Technology

FEBRUARY 2, 2009

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. He has founded and successfully sold 3 startups before BuzzGain.

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Buzz Marketing for Technology

JUNE 30, 2008

Tony Wright worries that "the increasingly personalized infoporn delivered to us through a broadening array of channels (like RSS, alerts, Twitter, Digg, Email, IM, Social Networks and more) is a looming disaster." The personal hit on productivity is real, but its not a cost: its an investment; and the juice is worth the squeeze."

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Buzz Marketing for Technology

JANUARY 4, 2011

Want to know what customers really want from your product or service? – Luke created a game (either face to face or online) in which you can actually give play money to customers to buy a feature for your product – but the catch is they don’t have enough money to buy any one feature by themselves. Why not play Product Box !

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Buzz Marketing for Technology

JUNE 27, 2008

All "white-collar" workers can increase their productivity through more. Twitter Joan Vinall-Cox Slide 3: Word Processing: Headings Joan Vinall-Cox Slide 4: Word Processing: ToC Joan Vinall-Cox Slide 5: Word Processing: Captions Joan Vinall-Cox Slide 6: Word Processing: Comments Joan Vinall-Cox Slide 7: Social Bookmarking â?

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Buzz Marketing for Technology

OCTOBER 5, 2008

…education, technology, productivity. You can follow my Twitter conversations at Quotably. Productivity. Productivity. Twitter /dajbelshaw. Skip to content. dougbelshaw.com. Get in touch! References. Plugins Used. SHP Conference 2008. « Failure is the condiment that gives success its flavour.

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Buzz Marketing for Technology

AUGUST 1, 2008

Re: Twitter? Re: Twitter? Re: Key Tools for social network productivity. Gia holds a degree in Organizational Communication and has over 10 years experience in developing, educating, consulting and selling social and collaborative solutions with IBM, and now with Jive Software. Popular Discussions. Welcome to Clearspace.

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Communities Enterprise Management Work Management Business 100

Buzz Marketing for Technology

AUGUST 4, 2009

If a brand can see and understand that you are a strong positive supporter of the brand and that you are making referrals about the product – they should be reaching out and engaging with you (Jim in the above example).

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Buzz Marketing for Technology

JUNE 1, 2009

Marketers want to believe in our products, marketers want to believe in our sales team, and most of all marketers want to believe in people. What are they contributing on Twitter, Facebook, and LinkedIn. This is why the hiring process has always bedeviled me. Do they have a blog? What do they say?

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Buzz Marketing for Technology

JUNE 27, 2008

Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). A practical guide to improving productivity and collaboration in your organization. SlideShare. social media. SocialSoftware. supply chain.

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Buzz Marketing for Technology

MARCH 17, 2009

Oh don't forget send emails to your Fans for FREE and if you want to buy targeted ads you can do that too.

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Buzz Marketing for Technology

JULY 24, 2008

Our Client Productions. We love Twitter because its lightweight - its a direct line to part of our community that doesnt require clicking a link in email. Somebody sent me your Twitter video and asked me to follow them. Not so sure about the Twitter thing but at least I know how it works, thanks. The Common Craft Store.

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Buzz Marketing for Technology

JUNE 27, 2008

As part of this I was asked to review our product strategy and get to know the eLearning space better. follow me on Twitter. Om's got the wrong business model for Twitter. Thursday, June 05, 2008. What is Work Literacy? Elcom has recently launched TrainingManager.NET , our first step into the eLearning space. Star Wars Shop.

Work Management 100

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Buzz Marketing for Technology

JUNE 27, 2008

5 Excellent Productivity Tips For Google Reader. Track Google via Twitter [new]. One comment so far, add yours! Related posts. A Fistful of Greasemonkey Scripts To Pimp Up Your Gmail and Reader. Google Reader. Using Google to Generate RSS Feeds for non-RSS Sites. Caleb Elston on 27 Jun 2008 at 11:37 am. Great info! Brian Wallace.

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Buzz Marketing for Technology

JUNE 23, 2008

Thanks for great productivity ideas Steve. its a PRIVATE TWITTER which date-stamps all of your thoughts & recollections, rendering them taggable. Twitter: steverubel. I like to use Gmail and google history is a good solution. Posted by: Eric | Saturday, June 21, 2008 at 06:05 PM. Immediately useful. AdAge Digital Column.

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Buzz Marketing for Technology

JUNE 28, 2008

Lilia Efimova on personal productivity in knowledge-intensive environments, weblog research, knowledge management, PhD, serendipity and lack of work-life balance… Home. Sharing information via a weblog is not a specific activity, but a by-product of writing. Mathemagenic. June 22nd 2008 11:00 pm. Select Month June 2008 (4).

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Buzz Marketing for Technology

JUNE 27, 2008

Yes, that’s right: even if you work as a corporate employee in an office building, you may still be a web worker, using the Web for radical and unconventional productivity. James Governor’s Monkchips » More Thoughts on Discontinuous Productivity says: April 19th, 2007 9:30am. [.] Burst : Declarative availability.

Wiki 100

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Buzz Marketing for Technology

MAY 9, 2012

In other words, they are emotionally invested in the product, service or experience about which they are opining. Instead of a laborious production process, Social Media reduces the distance between the production and consumption of opinions; in fact, it even obliterates it. In some contexts emotions are considered bad.

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Buzz Marketing for Technology

JUNE 27, 2008

How to get real-time news updates in Gmail (Gmail+ Google Talk + Twitter). Further, I have become a fan of Twitter - a micro blogging tool which you can control using Google Talk and other IM clients. Some enterprising folks have taken data feeds from the BBC and CNN and ported them to Twitter. This series has several parts.

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Buzz Marketing for Technology

OCTOBER 6, 2009

When someone believes to the fiber of their bones their solution, product can make a difference, it shows. Social Sites like Twitter, LinkedIn, and Facebook give sales people unprecedented access to potential clients at all levels. Learn how to get to why. The answer is in the why. 3) Believe in what you sell. 3 1/2 Be creative.

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Buzz Marketing for Technology

JULY 7, 2008

7) I’m not convinced there is a “tipping point&# for social tools (like twitter): Many may disagree on this and likely we’ll end up debating semantics…but here’s my thinking. Television hit a tipping point - but channels (NBC) don’t. The advice isn’t wrong - but too simplistic. Go join that!

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Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

SEPTEMBER 30, 2008

And, yes, for any of your readers - feel free to follow me on twitter and let me know if you’ve any questions on LI. Comment by @Stephen Productivity in Context on May 30, 2008 @ 6:48 am. He talks about how to get recommendations and who to connect to, among other […]. Comment by Mario Sundar on May 19, 2008 @ 1:08 pm.

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Buzz Marketing for Technology

JUNE 27, 2008

Follow ZDNet on Twitter. Suns Open Work Program Cuts CO2 Emissions, Reduces Real Estate Costs, Improves Job Satisfaction; Additional Focus on Energy Efficient Products, Greener Datacenters Delivers Value for Sun and Customers. Product Reviews. Product Reviews. Recommended. Which solar technology will survive? April 2008.

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Buzz Marketing for Technology

JUNE 27, 2008

Democratise the tools of production â?£ id=16465 Business is Selling Less of More Chris Anderson [link] Slide 64: Stephen Collins trib@acidlabs.org skype: trib22 twitter: trib +61 410 680722 www.acidlabs.org strategies, tools and processes to empower knowledge workers. Democratise the tools of distribution â?£ Using Slideshare.

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