Before the Web was part of everyday life, buyers had limited resources for evaluating products and services. Let’s consider software sales: a decade or two ago, buyers were dependent on sales people to provide the information they needed to evaluate a purchase – product functionality, hardware requirements, pricing, etc. Now, when a potential buyer is researching a product or service, they can find most of the information they need at their fingertips – on the Web. If your customers are on Twitter, you should be “tweeting”. Enjoy! This summer, that became my job.