Anything Goes Marketing

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Twitter and Customer Service - Potential PR Nightmare

Anything Goes Marketing

Your company may have just started down the path of using Twitter as another communication channel. (If You may use it to highlight upcoming events, press releases and product/service updates. The question that you may be grappling with is this: How should Twitter be used for customer service? Now back to our story).

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Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

Are you already tired of Twitter? Well think again because the popularity of Twitter is growing at an alarming rate. I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. This is not a post on the basics of Twitter. Do you think it’s just a fad?

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me.

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Email Marketing Gone Wrong - It's not the 1990s Anymore

Anything Goes Marketing

Here is the email once I enabled the images: If you notice, the products being advertised are women's beauty products. The products that I should see could be something like shaving gel. In fact they should know my previous purchases and use that data to promote relevant products. It gets worse - much worse.

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Wake up and Send More Email

Anything Goes Marketing

The marketer needs to make educational materials that will guide the prospect along the buyer’s journey as they progress through the evaluation stages to the eventual product purchase. This may include emails for new clients, timely product usage information, regular tips and tricks and renewal notices. Social media highlights.

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

Did a combined direct mail and email campaign really lift response for a new product launch or was email sufficient? Chad H Follow me on Twitter: @chadhorenfeldt PS: Become a fan of my new son Matthew on his Facebook fan page. For example, should B2B marketers combine email and SMS messages for event reminders or is email sufficient?

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The Right Way to Generate More Leads on Your Site

Anything Goes Marketing

For example: "Send me Product Alerts". In the meantime, feel free to check out my twitter profile for updates on marketing tools and info that I pick up. A better approach may be "Get expert updates on X" (by X I mean a specific topic that is assumed to be relevant to the site's content or why would they be there in the first place).