Business Leaders Not Satisfied with Marketing Success Metrics
ANNUITAS
JANUARY 7, 2019
of our respondents described their CMOs as “Brand, PR and product-focused” while the remainder categorized them as “Demand, sales and revenue-focused.”. Why is marketing’s story so different than sales? Why is marketing hitting their targets while revenue is not growing as expected? “ 54.7% “ 82.9%
Let's personalize your content