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Business Leaders Not Satisfied with Marketing Success Metrics

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of our respondents described their CMOs as “Brand, PR and product-focused” while the remainder categorized them as “Demand, sales and revenue-focused.”. Why is marketing’s story so different than sales? Why is marketing hitting their targets while revenue is not growing as expected? “ 54.7% “ 82.9%

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The Real Truth About B2B Marketing And The Social Media Platforms You Need

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For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask? It is more likely that they are looking for a solution to a problem than a vendor for a product.

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The Real Truth About B2B Marketing And The Social Media Platforms You Need

ANNUITAS

For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask? It is more likely that they are looking for a solution to a problem than a vendor for a product.

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Notes from the Marketing Operations Executive Summit 2014

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Rather than write a summary of the fantastic Marketing Operations Executive Summit , which just wrapped up in San Diego yesterday, I thought I might share the highlights by pulling together my “stream of consciousness” twitter stream from the event. Author: Jason Stewart @jstewart_1 Vice President, Demand Generation, ANNUITAS.

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WTF Does John Cleese Know About Content Marketing

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He co-founded a video production company to produce business training videos on topics like “how to conduct a meeting.” Follow Michael on Twitter ( @BrennerMichael ), LinkedIn , Facebook and Google+ and Subscribe to B2B Marketing Isider by email. Tweet this! ]. Second, John also has a pretty good sense of business.

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What’s Your ROI?

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This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. You can follow Michael on Twitter: @BrennerMichael. Consideration: When you are trying to get people to consider your product or solution, marketing tactics are highly measurable.

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Content Marketing Mania – Q&A with Joe Pulizzi

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If you trying to build a relationship with consumers, one in which they value you for more than just your products or services, great content is the next best thing. A: Almost all the marketing automation companies get it…they get it because great content drives their product. Q: What do you think is driving this evolution?