The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls
Marketing Craftmanship
FEBRUARY 13, 2015
Ideally, those plans will also avoid many of the non-productive tactics that marketers are known to promote. Hold off on Twitter and other social media sites. Twitter can be a great information source, and most hedge funds should use it exclusively for that purpose: to listen rather than to speak.
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