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  • HUBSPOT  |  TUESDAY, SEPTEMBER 1, 2015
    [Product, Twitter] Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like
    Broad tactical posts include product reviews, breakdowns of processes, or instructions on how to diagnose an issue. Finally, Twitter is the primary source for sharing across the board. Track our promotions on Twitter and LinkedIn and see which brings us more visits, and higher quality leads and MQLs. What Are Compounding Posts?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Product, Twitter] The line between Media and Brands is blurring fast
    Let’s add to that the ratcheting down of organic brand visibility on Facebook and Twitter. by Chad Pollitt, {grow} Community Member. To compete in the next few years, brands will have to act like media agencies. This is not a moral argument about the “separation of church and state” between the media and advertisers. The media gap.
  • FATHOM  |  WEDNESDAY, JULY 9, 2014
    [Product, Twitter] Why You Should Wait to Add Social Media Elements to Your Manufacturing Website
    Digital marketers love telling businesses across a wide spectrum of verticals that they need to become engaged on social media channels like Facebook, Twitter and Pinterest. Having a polished, comprehensive digital presence that allows you to showcase products and services to potential customers is a good thing, obviously.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 11, 2011
    [Product, Twitter] Do You Know The New 4 Ps of Marketing?
    Because, though the 4 P’s of marketing (Product, Price, Promotion and Place) may still hold true today, a new set of P’s are emerging in this publish-or-perish, social media driven, data hungry marketing environment. —– Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog.
  • SNAPAPP  |  THURSDAY, NOVEMBER 19, 2015
    [Product, Twitter] 5 Case Studies: Using Interactive Content in Social Media
    No matter how much planning you put into promotion, not everything you publish on Twitter will be a hit. They told their happy social media followers on Twitter that they would give away 10 of their True Grit pullovers to lucky participants. Pro tip: Always share an image on Twitter, as they can boost retweets by 35%. Target.
  • FATHOM  |  MONDAY, OCTOBER 5, 2015
    [Product, Twitter] Is YouTube Advertising Right for You?
    Below are a couple of indicators that YouTube Advertising is right for your business: You are already investing in display advertising and paid social adverting such as Facebook and Twitter ads. You have a new product or service or are a new company and you’d like to get the word out to a specific market with specific interests.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 14, 2016
    [Product, Twitter] Nominate Your Favorite Small Town to Receive a Main Street Revival Worth $500,000
    Join the movement on Facebook , Instagram , and Twitter , and support the people who are powering our communities, our economy, and our Small Business Revolution. Email marketing is now an offering in a suite of small business marketing services and products provided by Deluxe. © What’s your favorite small town?
  • WEBBIQUITY  |  TUESDAY, MAY 29, 2012
    [Product, Twitter] When Behavioral Tracking Gets Creepy
    For example, if you search for “camping gear,’ visit a couple of websites that sell camping gear, and read a few articles about the latest new camping products, don’t be surprised if you start seeing ads for camping equipment brands and retailers on subsequent websites you visit. Image credit 5 to 9 Branding. Helpful?
  • BIZIBLE  |  TUESDAY, OCTOBER 13, 2015
    [Product, Twitter] Unveiling The Pipeline Marketing Technology Stack
    Facebook, Twitter, and LinkedIn each provide their own analytics that show how often your content is being clicked on and how many impressions you are generating, but there are also third-party technologies that track each channel using a single platform for added consistency. The Stack, Explained. Traffic Technology. Experience Technology.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 14, 2014
    [Product, Twitter] Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered
    Using a pop culture icon and creating related copy often results in a ton of engagement on Facebook and Twitter. Another fun tactic is to create a jingle or a song to go along with a product launch or new content asset. At Marketo, we’ve hired vendors from the website Fiverr to create short jingles about new content pieces or products.
  • HALEY MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Product, Twitter] Social Pro Case Study: Creating a Presence on Facebook
    Recently, we put together a case study showcasing one of our clients, 365 Healthcare Staffing, and the impact the award-winning Social Pro product from the Haley Marketing Group had on its social media growth and website traffic. The Social Pro program provides visual images to add to the appeal of each post on Facebook, Twitter or LinkedIn.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 17, 2013
    [Product, Twitter] Big Data: It Doesn’t Mean What You Think It Means
    Today, businesses have to create amazing, memorable experiences, rather than simply delivering reliable products at the right price. To illustrate the scale of this data firehose, Twitter processes 400 million tweets every day. While oil fueled the manufacturing economy, data is the fuel that drives the experience economy.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Product, Twitter] 8 Great Marketing Blogs You Probably Don't Follow (But Should)
    All the tricks in the book to load your funnel won’t save you if customers are actively fleeing your product as fast as you can shovel them into the funnel.” They’re well worth following on Twitter, too, @Oktopost. In the past couple of years, a few excellent, and informative sources of marketing wisdom have risen to prominence.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 15, 2014
    [Product, Twitter] 5 Wicked Awesome Ways to Grow Your Email Marketing List
    Your homepage, contact us page, pricing, navigation bar at the top or bottom, and product pages are perfect places to start as they typically get the most traffic. Twitter Feed – Make it part of your social media routine to share a link to your subscribe page at least once a week. Sorry to burst your bubble, but not so much.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 8, 2015
    [Product, Twitter] Top Marketing Trends in 2016 and What They Mean for Your Small Business
    What’s more, Google indexes public tweets on Twitter. It’s vital that your website is mobile responsive and that you offer a mobile app to allow customers to easily access your products and services from their favorite mobile devices. Of course, when it comes to business, forecasting is vital. SEARCH. MOBILE. VIDEO.
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 8, 2016
    [Product, Twitter] 10 B2B Social Media Marketing Resolutions for 2016
    Don’t focus on your products or services. Share your own B2B social media marketing resolutions below or on Twitter with the hashtag #B2Bresolutions. We are now 8 days into the new year and it is the end of the first work week. Just when you thought all this talk about resolutions was over, here’s another post about it.
  • EMAGINE B2B BLOG  |  MONDAY, SEPTEMBER 15, 2014
    [Product, Twitter] Creating Visual Content With Canva
    Depending on what you want to create Canva offers pre-sized templates for a variety of different content including covers for your social media pages, sizing for your Twitter, Facebook and Pinterest posts, flyers, and invitations. Canva can be a great tool to aid with production of visual assets. Starting Your Design. Make it Your Own.
  • HUBSPOT  |  TUESDAY, MARCH 18, 2014
    [Product, Twitter] 8 Promotional Videos You Might Actually Enjoy Watching
    GoPro uses YouTube videos filmed entirely with GoPro cameras to fuel word of mouth about their products, and to encourage others to go out and film themselves. Their YouTube ads showcase this idea rather than their specific products. They decided to use Twitter to direct a short story and Vine to shoot the video. Pepsi Max.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JULY 15, 2013
    [Product, Twitter] Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way
    But Vocus doesn’t quite match the profile of standard marketing automation products. The product''s two most intriguing features draw on Vocus’ monitoring of social media and news outlets. Buying Signals” draws on Twitter only. User rights are organized around “profiles”, which might relate to a company, brand, or product line.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 22, 2014
    [Product, Twitter] How One Seasonal Staple Creates Year-Round, Enduring Customer Relationships
    The little cranberry is no longer just a holiday-centered product. Lastly, they have also invested in an active social presence on Facebook (Over 1MM Likes) and Twitter (20k followers). Author: Mike Stocker What’s small and red and tart and Americans eat 10.8 Billion of each holiday season? That’s right—Cranberries! A little history.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 25, 2011
    [Product, Twitter] 5 Steps To A Better Marketing Plan
    Once you’ve identified the needs of your buyers, you may find that you are spending too much time, money and resources promoting your products and selling instead of tellin g stories about your people, your brand and helping your buyers with their jobs. The first step to great marketing is having a great marketing plan. Photo Source .
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Product, Twitter] Medium for Publishers: What Media Companies Should Know
    Founded by Twitter co-founder Evan Williams in 2012, Medium has created an entire social media ecosystem around thoughtful, engaging content. Send personalized email newsletters to your existing fans and followers by importing contacts from Facebook and Twitter. So why should media companies take note of this new opportunity? Media
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 21, 2012
    [Product, Twitter] Secondary Customers: Talkers, Influencers and Social Media Power Users
    My social media weapon of choice is Twitter where I have over 60,000 followers. I make sure I send them a stream of useful information and when I share a post that speaks directly to them, they re-tweet me sending more traffic to the post or product I am promoting. I’m a social media power user. See, it’s easy when you know how.
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2016
    [Product, Twitter] 10 of the Best Podcasts About Business and Management
    They stay calm under pressure, and they’re generous with resources and information, but always in a way that doesn’t detract from their own productivity. Airing bi-weekly, Lussier’s episodes discuss what it takes to run a growing business -- like productivity skills and the right mindset. A recent comScore survey found that 22% of U.S.
  • FATHOM  |  FRIDAY, NOVEMBER 8, 2013
    [Product, Twitter] Everything You Should Know to Prepare For Google+ in 2014
    This is a clear indication that more and more users will be required to sign up for a Google+ account in order to use each Google product to its fullest extent. This change in popular social networks like Facebook, Instagram, Twitter, etc. Already have a strong following on Twitter or Facebook? There is no ignoring it.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 26, 2013
    [Product, Twitter] A Lesson From Martha Stewart and iCracked: Taking Social Monitoring to the Next Level
    Author: Dennis Bronnikov Some companies think it’s a waste of time, effort, and money to employ social listening on Facebook, Twitter, Google+, and LinkedIn. Last month, Martha Stewart made the news — not because of some pumpkin pie recipe, but because she complained about her broken iPad on Twitter. Here are 3 ways to do so: 1.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 19, 2011
    [Product, Twitter] 3 Steps To Make Blogging A Top Priority
    Don’t make the biggest marketing mistake by focusing on your company, your products and the words you think they use. I would be honored if you follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Are blogs an important part of your marketing mix? And I’m not talking about a little bit.
  • ONALYTICA B2B  |  THURSDAY, JUNE 2, 2016
    [Product, Twitter] Renewable Energy: Top 100 Influencers and Brands
    Twitter is my preferred social media platform.”. This amount of money will only be forthcoming when the capital markets understand that their fiduciary duty includes analysing the long term risks caused by the exploration and production of fossil fuels. Twitter Handle. Twitter Handle. WHAT ARE THE EXPERTS SAYING? Company.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 8, 2016
    [Product, Twitter] I Can Have 100% Email Deliverability?
    I can organize a quick phone call where a product specialist can take you through it in a little more detail in terms of ROI. " We see things like this on Twitter (and from customers) still in 2016. It’s 2016 and we’re still having this conversation. I've attached a document on * but it is very brief.
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Product, Twitter] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    The company’s platform builds profiles that can encompass both scores and external signals, such as the prospect’s intent or whether their company offers a freemium product. Follow Infer on Twitter @InferInc. Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 16, 2014
    [Product, Twitter] The Very Simple System For Picking Your Trade Shows
    Using a blue pen mark out all the product things you are doing next year – releases,refreshes, announcements etc. Are any of the events in and around your product release dates a good place to make a major announcement? or follow me on Twitter @bizmkter. Why do we bother? Brand is why we bother. This should make the CFO go away.
  • BIZNOLOGY  |  MONDAY, JUNE 17, 2013
    [Product, Twitter] 37 reasons that video content is king
    Retailers who provide online video to show off their products report that the products with video sell a lot more than products with no video. 85% of people more likely to purchase a product after watching a product video. 12% purchased the specific product featured in the ad (Zabisco). Image via CrunchBase.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 9, 2015
    [Product, Twitter] 4 Effective Ways to Increase Email Subscribers [GUIDE]
    Collect an email address and ask your audience to submit a photo of them using your product. Use Twitter Lead Generation Cards. A Twitter Lead Generation Card is a way to collect contact information from a promoted tweet. According to Twitter , one client compiled 1700 new email addresses in a week by using this tool.
  • B2BBLOGGERS  |  THURSDAY, JUNE 24, 2010
    [Product, Twitter] B2B Marketing Resource Management [#B2Bchat]
    Her articles on wireless infrastructure appeared in various publications, including Security Products, Law & Order, SecurityInfoWatch.com and Communications News. Ksenia launched @ Firetide – with 800+ followers, it’s is one of the most active Twitter accounts in physical security and wireless infrastructure space. A great agency?
  • HUBSPOT  |  FRIDAY, APRIL 4, 2014
    [Product, Twitter] Samsung, Selfies, and Sponsored Content: How Marketers Might Ruin a Good Thing
    This week, while at the White House, Red Sox hitter David Ortiz took a selfie with President Obama and posted it on Twitter: What an honor! Soon after Ortiz''s selfie began trending on Twitter, it was revealed the he recently inked a deal as a spokesperson for Samsung. Product placements support the entertainment industry.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, SEPTEMBER 9, 2011
    [Product, Twitter] An engineering visionary found his place on the web, and in our hearts
    Imad Naffa, a consistently joyful and inspiring presence on Twitter, died Tuesday, according to a Fresno newspaper account. If you only knew Imad from Twitter, I think you will love to see another side of him … _. At first I resisted Twitter,” he said. “I The price was right, so that was the start of my career!”.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 15, 2012
    [Product, Twitter] How to Skyrocket Customer Engagement via Google+ Brand Pages
    When it was launched last year, Google+ set out to be part of the burgeoning social networking space already dominated by Facebook and Twitter. Pepsi posts fun images featuring their products like jewelry and art made from Pepsi cans. Unsurprisingly, brand pages have proven to be quite an effective. based apparel giant H&M.
  • KAPOST  |  WEDNESDAY, APRIL 20, 2016
    [Product, Twitter] Want to Generate More Leads? Try These 6 Tips
    Do we have to sell the customer on the product? Both Twitter and Facebook now have ad campaigns specifically designed to help you acquire leads. As we continue to see improvements in marketing automation, demand generation, and analytics, marketers are being held more and more accountable for generating leads. Develop Gated Content.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 31, 2015
    [Product, Twitter] 3 Insightful Influencer Marketing Examples Brands Can Learn A LOT From
    Influencer marketing campaigns are hot right now as brands try to leverage online audiences to generate awareness and capture product buzz. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. This is a sponsored post written by me on behalf of Tomoson. All opinions are 100% mine. Author information. Neal Schaffer.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 14, 2010
    [Product, Twitter] Why RSS Is Still Important for Your Business
    RSS feeds for eCommerce sites are especially crucial for having your products show up in product-specific searches and search engines. Do you have your blog automatically post to Facebook, LinkedIn or Twitter? Have any Google Alerts setup for monitoring mentions of your product, company or name? (If Search Engines.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Product, Twitter] 3 Lead Scoring Problems – And How to Solve Them
    by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Randy Ilas, Vice President of Product Development & Marketing at Harte-Hanks, an Eloqua partner. Analyze past purchase behavior to identify those triggers that will have the greatest impact for you particular product or service. Twitter. Share email. Facebook.
  • HUBSPOT  |  FRIDAY, APRIL 20, 2012
    [Product, Twitter] Klout to Launch Brand Pages: Should Marketers Care?
    Make them feel like an integral member of your community, and ask them to write reviews, be beta testers on new product rollouts, and refer you to others that might like to use your products or services. Think about it -- when you're on a brand's Facebook page, there's no Twitter button that lets you find their username.
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Product, Twitter] What You Need to Know This Morning: June 7, 2013
    Yet at the same time, they want to be active participants in shaping brands, and they want to “co-create” products and services. 5) A Win for Twitter. Twitter signed another big ad deal, this time with WPP, which “has likely committed to spending a bunch of money on the service,” AllThingsD reports. million Powerball jackpot.
  • PAUL GILLIN  |  THURSDAY, JANUARY 16, 2014
    [Product, Twitter] Constant Contact Colocates with Small Business Customers
    Great companies go beyond just providing a product or service. I often use Constant Contact’s Twitter and Facebook profiles as models for other B2B companies to follow. Less than 10% promotes Constant Contact products. They think of themselves as partners in the success of their customers. This press release has more.
  • SAZBEAN  |  WEDNESDAY, DECEMBER 17, 2014
    [Product, Twitter] Amplify Your Business with Social Media Giveaways
    But while generating content for the Twitter, LinkedIn and Facebooks of the world can be a fruitful effort in and of itself, there’s more to using social media than just expressing opinions and posting infographics. You can ask for items to be donated, or give away some part of your own product or service. Discourage Spamming.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JUNE 17, 2016
    [Product, Twitter] What is Content Marketing? 10 Expert Video Responses
    ” The narrator of the video then goes on to explain how various popular brands leverage content marketing to support their products. Get the conversation started by dropping a line in the comments section or connecting with me on Twitter ! With all this mind, the question comes to mind: What is content marketing ? Final Thoughts.
  • INFER  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Product, Twitter] Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics
    Infer Predictive Scoring helps to reveal pipeline gaps by using tens of thousands of internal and external data signals to predict which leads and accounts are the best fit for a particular product, and which of those are currently in market to buy it. Follow Infer on Twitter @InferInc. Infer Inc. , About Infer. Additional Resources.
  • HUBSPOT  |  THURSDAY, MARCH 29, 2012
    [Product, Twitter] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
    We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. Remember when I said it was easy to define the major social networks, like Pinterest, LinkedIn, YouTube, Facebook, and Twitter? And why should they be? And we have!
  • ACT-ON  |  WEDNESDAY, DECEMBER 7, 2016
    [Product, Twitter] Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail
    The audience loved the piece, and since Adobe made it available through digital channels, they shared it through Twitter, Instagram, and Tumblr. Combining print and digital allowed Adobe to reconnect with an important part of its target audience at a critical point in time, which helped drive adoption of their new product.
  • B2B MARKETING UNPLUGGED  |  MONDAY, SEPTEMBER 14, 2015
    [Product, Twitter] Border Collies are Loyal; Customers are Satisfied
    This is where the technical teams sit down with the customer and discover that the thing the Squirrel said the product would do is not really what it can do. We have talked before about the vast distance that can exist between the person who decides to buy from us and the person who actually has to deal with our products.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 2, 2010
    [Product, Twitter] Google and Bing reveal that social influence bumps search engine results
    In a blog post at SEOmoz , both Bing and Google confirmed that links shared through Twitter and Facebook have a direct impact on search rankings — and that the social influence of those tweeting the links impacts the organic search results. It seems that this development may now also be an emerging element in search engine results.
  • VIEWPOINT  |  WEDNESDAY, JUNE 15, 2016
    [Product, Twitter] Is Anyone Leading Lead Management?
    Product Management. Social Media Department – blog, Twitter, Facebook, LinkedIn, iTunes, YouTube and Pinterest, to name just a few. Not to mention grandfathered account and major account assignments, inside vs. outside vs. independent reps, and lead assignments based on product and revenue, and country or state. Content Agency.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Product, Twitter] Four “New Marketing” Skills You’d Better Learn Quick
    His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty. You can connect with Matt via email , Twitter , LinkedIn or his blog. by Dayna Rothman I am pleased to introduce our guest blogger, Matt Heinz. Because many are and do.
  • ACT-ON  |  THURSDAY, JULY 28, 2016
    [Product, Twitter] 5 Powerful Techniques To Boost Your Content Marketing
    Keep the layout and template of each different type of content consistent throughout your production, so each piece works with the others to create a coherent, cohesive body of content that looks professional. Product Reviews. Every day, large and small businesses use content marketing to increase their conversions, leads and traffic.
  • CONFLUENT FORMS  |  THURSDAY, FEBRUARY 7, 2013
    [Product, Twitter] Your business should be blogging (actively!)
    And that doesn't mean ditching any other social media activities and services you might be using (Facebook, Instagram, Twitter, Pinterest, etc.), A lot has changed in the last few years and especially in the last few months where online marketing is concerned. Changes to Google's search algorithms (Panda, etc.), Give us a call !
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 17, 2015
    [Product, Twitter] Happy St. Patrick’s Day from Find New Customers!
    They keep making their product better and better and I did a great webinar with them yesterday. I’m also known as the Fearless Competitor, so I’m @fearlesscomp on Twitter if you would like to follow me like over 6,500 people do now, thanks to Marketing Made Simple TV, the show I used to host. Patrick’s Day! (We
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Product, Twitter] The Best Career Advice We've Ever Gotten
    He gave me an opportunity to run paid ads on Twitter, and when I hesitated, he told me to say yes even though I had no idea how to run paid ads on Twitter. Meghan Keaney Anderson, Director of Product Marketing. It makes perfect sense -- if you make people''s lives easier, they''ll want to work with you. sorry, boss). Keep going."
  • CONTENT STANDARD  |  MONDAY, OCTOBER 26, 2015
    [Product, Twitter] No. 5 Trend: The Ins and Outs of Influencer Marketing in 2016
    Don’t they care that those products, while branded as being so New England or the healthy breakfast alternative , are actually laced with the same chemicals found in regular Coca-Cola. This same hesitation applies to the products we buy and the services we use. Don’t they know they’re being lied to? Such sad sacks.”
  • KOMARKETING ASSOCIATES  |  FRIDAY, SEPTEMBER 11, 2015
    [Product, Twitter] 5 Essential Disciplines For The B2B Marketing Professional
    For example, if you know that social media is the biggest driver of conversions for a specific product, then it may be worth the budget to run paid Facebook or Twitter campaigns for that product. Website Analytics. If you are a beginner to Google Analytics, take their free Academy certification course that explains the basics.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 19, 2011
    [Product, Twitter] The Power of B2B Blogging in 2011
    Send a Direct Message in Twitter to @fearlesscomp. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | The Power of Blogging. They can even make you famous – sort of. Need help with your blog?
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 6, 2011
    [Product, Twitter] Sunday thoughts
    Follow Jeff on Twitter or download the free white paper on lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation.
  • WRITTENT  |  MONDAY, APRIL 29, 2013
    [Product, Twitter] Why Digital Influencers Can Explode Your Company’s Bottom Line
    Pop Star Justin Bieber shared a link to a cover of the song via his Twitter account, which immediately escalated the song to the #1 spot on the charts for 9 consecutive weeks, and inspired countless other covers. Define Why: What can an influencer get out of promoting your product or service? What Are Digital Influencers?
  • NUSPARK  |  SUNDAY, MARCH 17, 2013
    [Product, Twitter] MindMatrix: A Unique Marketing Automation Platform for SMB
    The uniqueness of our product is combining marketing and sales activities all on one unified platform. Learn About MindMatrix Marketing Automation; An Interview with Andrew Carlton, Director of Channel Sales at MindMatrix. T here are many marketing automation systems out there that can help firms manage and nurture leads into sales.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 25, 2015
    [Product, Twitter] The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful
    No, they will tell you that the business was lost because the product sucks, the pricing is uncompetitive and the website is terrible. So the choices in Reason for Loss are usually something like Price, Product, Timing, Purchase Authority, Fit, Could Not Contact and, my very favourites, Other and None. Do you get the Win-Loss report?
  • WRITING ON THE WEB  |  SATURDAY, SEPTEMBER 24, 2011
    [Product, Twitter] Writing Web Content that Gets Results: Questions
    Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. Know your product or service. The rules haven’t changed, but it’s surprising how many people start writing web content without regard for the basics.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2017
    [Product, Twitter] February Social Media News: Weather on Facebook, SNL on Snapchat & More
    YouTube hopes to beat out the competition -- Facebook, Twitter, Periscope, and Instagram have similar live streaming features -- by providing higher quality to the thousands of creators already publishing frequently on the platform. Here's what uploading looked like in one user's app: Source: Twitter. 3) Snap Inc. Snap Inc. Snap Inc.
  • JUNTA 42  |  WEDNESDAY, MARCH 14, 2012
    [Product, Twitter] Selling the C-Level: 7 Content Marketing Myths Debunked
    Effective content initiatives require a significant investment in internal staff , as well as production and distribution resources. During Jay Baer’s and my SXSW presentation , we had a number of questions about selling content marketing into the organization and to senior executives. So…let’s debunk them. Yikes!
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 16, 2014
    [Product, Twitter] 5 Lessons Content Marketers Can Take Away from the 2014 World Cup
    Seemingly every company today has a blog, Facebook page, Twitter handle, and more. The gathering of fans truly is a special scene as they back their home country and a product that’s put on the field that they can be proud of. Credit: www.forzaitalianfootball.com. Make It through Qualifying. Credit: www.cbssports.com. Be Well-Prepared.
  • HUBSPOT  |  TUESDAY, OCTOBER 16, 2012
    [Product, Twitter] 8 Clever Ways Brands Are Newsjacking the Election for Marketing
    People mostly tweeted their disappointment in Mitt Romney's statement, which led PBS to purchase a Promoted Tweet on Twitter that was displayed when users searched for "Big Bird." PBS recognized that because the buzz was happening on Twitter, they should use that channel as the way to drive visitors back to their website. 1) Pizza Hut.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 10, 2011
    [Product, Twitter] B2B Marketing Predictions – 3 Actions To Achieve Your Goals in 2011
    This also means realigning all content production to be more value-based on personas and the customer journey. Subscribe to the B2B Marketing Insider Blog or f ollow me on Twitter , LinkedIn , Facebook. Is 2011 turning out the way you expected? Maybe you will see parallels in your organization. Think end-to-end engagement models.
  • WEBBIQUITY  |  TUESDAY, MAY 14, 2013
    [Product, Twitter] 30 Awesome Blogging Guides, Tips and Resources
    Those getting started or already active in blogging will discover how to: • grow blog traffic, • make content more valuable to readers, • increase blogging productivity, • generate more comments and social shares, • find royalty-free images, • promote your blog, and. Why Blog. Why You Want To Be the Last Blog Standing by Outspoken Media.
  • LEANDATA  |  MONDAY, DECEMBER 28, 2015
    [Product, Twitter] The Language of Account-Based Marketing
    Important because studies have shown a majority of that journey is spent by a potential customer doing independent research on your product or solution. Content Marketing: The process of creating and distributing relevant information to target accounts with the goal of generating interest in your product or solution. Red-hot trend.
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Product, Twitter] Where Nonprofits Spend Their Time With Social Media Marketing [New Data]
    Nonprofits would like to focus more time on Twitter and LinkedIn. Its SEO benefits have been widely reported, and the network represents an affordable means of video conferencing and video production in the form of Google Hangouts. There''s no shortage of advice in the blogosphere on how and where to spend your time on social media.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 8, 2012
    [Product, Twitter] Much Ado About Social Media Followers Who (May) Turn Into Customers
    It seems Mr. Kravitz set up a Twitter account called @Phonedog_Noah (combining the company brand with his personal name) and proceeded to help market the company’s products and otherwise engage with the Twittersphere as a paid employee. Then Mr. Kravitz decided to leave the company, and take his Twitter account followers with him. (He
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 16, 2011
    [Product, Twitter] Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers
    Social media websites are filled with communities and large numbers of people, and most businesses decide to strategically market to the largest websites that exist: Facebook, Twitter, and LinkedIn. minutes Twitter 7.3 This week we launched a new protein coffee mix product line called FitFrappe ™. minutes Empire Avenue 25.1
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Product, Twitter] 10 Things B2B Marketers Should be Doing on LinkedIn
    In contrast, Facebook accounts for 17 percent of such visits, while Twitter is just 14 percent. Update your description with rich, descriptive language that conveys your company’s character, and your vision and purpose, not just the products you offer. Here are 10 things you should be doing on LinkedIn right now. Divide and conquer.
  • CEROS  |  TUESDAY, JUNE 21, 2016
    [Product, Twitter] Visual Storytelling UX: Why Stories Need Design
    As Facebook builds out better analytics for this product, as well as more ways to monetize Instant Articles, brands will add it to their storytelling repertoire. While their home page features product placement, they know their end customer is likely passionate about the environment. Happy reading! Appearance Matters. His advice?
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2011
    [Product, Twitter] Content Marketing and Choose Your Own Adventure Books
    Accept the product development lead’s invitation to join the technology review meeting. Share your view on this approach below or with me on Twitter ( @wittlake ). You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. B2B buyers are well educated adults. Circle Back.
  • HUBSPOT  |  THURSDAY, APRIL 5, 2012
    [Product, Twitter] 17 Examples of Creative Facebook Page Cover Photos
    We love when our customers get really into their marketing, and Sunrise Signs is certainly showing an interest in the new Facebook cover photo capabilities with this fantastic one that showcases exactly what its product does -- without words. So it'd be foolish for them not to show off the best of their product. 1) Sunrise Signs.
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Product, Twitter] What Makes Content Compelling? An Analysis of 3 Top-Performing Articles [Infographic]
    Sexually Suggestive Emojis ": We scraped Twitter to discover how users are expressing themselves with flirtatious and sexually suggestive emojis across Europe and the United States. During production, continually ask yourself one question: Would I share this campaign with my friends? 6 Principles of Successful Ideas. 1) Simple.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 14, 2011
    [Product, Twitter] Laugh and Learn with Find New Customers | Episode 48 – It’s a tight, tight world
    In this episode, he explains how marketers can demonstrate key product features and benefits using people, as illustrated in this video by Fluke Corp, a clamp manufacturer. We love reading comments and those who share on social networks, such as Twitter, Linkedin, Facebook, Tumblr, Delicious, etc. ” Dan McDade, Pointclear.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 3, 2014
    [Product, Twitter] The Top 20 Places Your Business Needs to Be Listed Online
    Listings come with access to a full profile that includes business information, a link to your website, product descriptions and more. Easily sign in with Windowslive, Google, Facebook, Yahoo or Twitter. Highlight your products and brands on your business profile. Connect your Twitter handle, so visitors can Tweet you.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 26, 2011
    [Product, Twitter] Find New Customers Fan of the Month – Kenny Madden
    He is also on Twitter at @kennymadden1973. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 22, 2011
    [Product, Twitter] Find New Customers Fan of the Month – Don F. Perkins
    He is also on Twitter at @donfperkins. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. Perkins.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 22, 2011
    [Product, Twitter] Personality – the Missing Ingredient in B2B Marketing
    Follow Jeff on Twitter or download the f ree white paper on B2B lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation.
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 19, 2012
    [Product, Twitter] B2B and the tourism industry: A strong digital strategy can make the difference
    With a strong and innovative digital B2B marketing and communication strategy, tourism businesses and organizations can profile their product more effectively, improve their competitive edge and make it easier to do business online—and ultimately—help to make a given tourist destination more attractive. trillion globally in 2012. Vidal.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 18, 2010
    [Product, Twitter] 7 Ways to Sell Social Media to Your Marketing Department
    As you know there are many who feel uncomfortable with Facebook and Twitter and feel that it is only used for play. Do they have a Twitter Profile? I am returning to my roots of how I started blogging on today’s post by answering questions provided by you, my blog reader and member of my extended social network. Thanks!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 20, 2011
    [Product, Twitter] The 7 B2B Sins of Social Media Ignorance
    Facebook has been around for over 7 years and Twitter for over 5. No matter what your industry, sector, product, or service, you can learn from the example of others like you. Twitter. by Andrew Moravick | Tweet this What holds back b2b companies from tapping into social media? Pride. “We’ve Sloth. “We We just don’t have time.”
  • BIZNOLOGY  |  WEDNESDAY, MAY 22, 2013
    [Product, Twitter] Google’s Big Secret: What Search Engine Marketing Will Look Like Next Year
    But new products like Google Now, Google Glass, and the redesigned Google Maps are beginning to flip the script, moving to an environment where information finds your customers instead. Image via CrunchBase. Search just ain’t what it used to be. Search engines used to be about helping customers find information. Let’s take a look.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 16, 2013
    [Product, Twitter] They Grow Up So Fast: How 7 Brands Made It Big Practically Overnight
    After the idea was first raised by an Uber user on Twitter, the company began offering free rides to Boston Public School students stranded by the strike. The answer is layered, but key to it was how deeply the company built social sharing into to the product. vs. overseas production, that''s exactly what the company got.
  • HUBSPOT  |  MONDAY, SEPTEMBER 21, 2015
    [Product, Twitter] 12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About
    After a few hours of doubting my faith in humanity (and in Twitter), I realized that although a lot of social shares felt good and was worth measuring, it wasn't a metric someone like my boss particularly cared about. 11) Twitter Impressions. Product Marketing. People are tweeting out my blog post!" And then, something happened.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 24, 2011
    [Product, Twitter] Convincing the CEO to blog: Mission Impossible?
    It’s the most cost-efficient way to tell a deep story about our products. Your prospects are talking about you and your competitors on Twitter, Facebook, LinkedIn and other blogs. Your goal is to create a snapshot of how your customers are talking about your company’s product and brand. Unfortunately the news is mixed. Next….
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Product, Twitter] Is Content Marketing A Sustainable Marketing Strategy?
    But that when we are ready to buy, we will look for the best, most relevant information on that product. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The panelists were Mark Schaefer and Marcus Sheridan. Content is the oil! More.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Product, Twitter] Why Email Marketing Trumps Social Media
    And social media companies like Facebook, Google and Twitter garner a lot of media attention. You’ll find that this strengthens relationships and enables you to upsell other products and services, and reduce customer churn. To acquire customers, does your marketing focus more on social media than email? And with good reason. It’s true.
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 1, 2010
    [Product, Twitter] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
    Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. OAuth is being used by Facebook, Twitter, LinkedIn, and others. Expect more now.
  • CINTELL  |  MONDAY, NOVEMBER 9, 2015
    [Product, Twitter] Habits of Customer-Centric Marketers: Q&A with Erika Goldwater
    She loves to write and develop content from ideation, development, production, to promotion. Erika says, “B2B isn’t known for being sexy, but it isn’t about a pushing a product anymore. Follow her on Twitter , and stay tuned for more in our series, Habits of Customer-Centric Marketers. Buyer personas are: A big priority.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 10, 2011
    [Product, Twitter] Personal review: Aprimo Lead Management
    Follow Jeff on Twitter or download the high acclaimed white paper on sales lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 22, 2011
    [Product, Twitter] Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function
    They leverage LinkedIn and Twitter, and monitor news feeds about key accounts. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Demand Generation | Why it belongs in Marketing – Not Sales. Great show! David.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 1, 2010
    [Product, Twitter] How Businesses Can “Share” and Become “Social” in Social Media
    A few days ago I wrote a guest blog post entitled “ Social Media Was Not Created for Business…So Stop Selling to Us! &# With all of the talk about how companies need to get more “social,&# all I see are a barrage of new “Follow Us on Twitter &# or “Join Our Facebook Fan Page&# advertisements. What to do? Agree?
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 31, 2012
    [Product, Twitter] 28 Tweetable Moments from Sirius Decisions Summit #SDS12
    And as usual, I used Twitter as my preferred note-taking device. Sales and Marketing Alignment Still # 1 Issue: Sirius Decision mentioned that sales and marketing alignment is still the # 1 issue for us, but the Twitter traffic replied: “just get it done.” Cheesy line? Ok, I’ll stop.). Key question! Agree! sds12.
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