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  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 11, 2013
    [Product, Twitter] How to reach content marketing’s Holy Grail: revenue
    Production. No surprise, we still have to plan, but now our planning goes beyond mapping out a year’s worth of articles, social media participation and other content and aligning it all with the products or services we’re marketing. Production. No point in even trying – it’s counter-productive.
  • INBLURBS  |  THURSDAY, DECEMBER 2, 2010
    [Product, Twitter] Inbound Marketing and what else?
    There are many different ways on how to attract customers to your products. No question, more and more people B2B and B2C are going online to find products and services they need. No matter where you market your products and services, you need wide sales skills to convert your leads to real revenue. Tweet this on Twitter!
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 26, 2011
    [Product, Twitter] Savvy Speaks: Facebook - Is It for Businesses?
    Twitter, Facebook, LinkedIn and many other social media sites sing a siren song of easy leads and viral marketing success. Last week we talked about the best corporate uses for Twitter. When I'm on Twitter, I'm searching work-related key words. The social media debate continues. Jamie. with friends and family. Michele. Tweet
  • B2B IDEAS @ WORK  |  FRIDAY, JANUARY 21, 2011
    [Product, Twitter] Customer Engagement: "You've Got to Have Faith"
    But with a tone of clarification, she said what they really hoped to do was to tell more people about their products. Get your B2B Twitter Toolkit I recently spoke with a prospective client interested in adopting a B2B social media strategy. At that point, I took a deep breath. Customers are seeking insights for making decisions.
  • VERTICAL RESPONSE  |  THURSDAY, DECEMBER 19, 2013
    [Product, Twitter] How to Feature Your Customers on Social Media
    If you’re simply using social media to send out an occasional post or tweet, you could be missing out: social channels are a great way to interact with customers because they’re already using Twitter, Facebook and other platforms to interact with friends and family. “The cover photo is like a billboard,” she says.
  • LOOPFUSE  |  MONDAY, NOVEMBER 7, 2011
    [Product, Twitter] 9 ways to make the case for marketing automation software
    Over time, fewer sales reps may be needed with higher individual productivity rates to achieve the same or higher sales outputs. You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. This is a guest post by Matt Heinz, President, Heinz Marketing. Read more on his Matt on Marketing blog. Do the math.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 8, 2013
    [Product, Twitter] Pick ‘n’ Mix for a Sweet Content Strategy [Infographic]
    News Articles . 3 in 5 consumers read branded content while looking at products to buy. Tweets. 1 in 3 marketers have generated leads through Twitter. Your Website. website health check will show what needs to be fixed to get the most from your content. 2. Landing Pages. More landing pages + more calls to action = MORE CONVERSION. 3.
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Product, Twitter] The Psychology of Stories: The Storytelling Formula Our Brains Crave
    If customers can see themselves as characters in your story, they’ll be more likely to adopt your product and experience the happy ending you offer. Our insurance is cheaper than competitors’, our product will help you lose weight, our service will save you time, etc.). Told any good stories lately? Forget virtual reality.
  • BIZNOLOGY  |  TUESDAY, JANUARY 28, 2014
    [Product, Twitter] Google unmasks the anonymous with Google Authorship
    Google’s apps, products, phones, OSes, and services are just elaborate strategies to lure Internet denizens out of the cold and into the system. ANONYMOUS (Photo credit: Andrewww26). This demands drawing out as many anonymous visitors as possible. Google wants to triangulate real name with as much online behavior as possible.
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 26, 2011
    [Product, Twitter] Top 10 Rules of B2B Blogging from DemandCon Social Media Panel
    We are likely to call you out to all 5,000 of our twitter followers. About the Author: Heather has spent the past 15 years advocating for the customer perspective in her approach to software development and product marketing. Here is a copy of the presentation that I promised to all the attendees. Don’t do it!
  • MI6 MARKETING AGENCY  |  FRIDAY, JUNE 4, 2010
    [Product, Twitter] Special Interview with Paul Dunay Global Managing Director of Services and Social Media Marketing from Avaya
    Sites need to be current and a content production schedule should be in place. 18:23 We talk about Avaya’s use of Twitter to support customers and how advocates (loyal customers) are helping support Avaya in return. One twitter conversation led to a customer purchasing an Avaya system in less then 15 days. Paul on Twitter.
  • CONNECT THE DOCS  |  THURSDAY, SEPTEMBER 17, 2009
    [Product, Twitter] ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?
    Blog Marketing Interactions Twitter Ardath421. Instead of talking endlessly about all the cool stuff your products do, share insights about why doing those things is important—from a business objective perspective. Blog Phoenix Rising Twitter RebelBrown. Blog Start with a Lead Twitter BrianJCarroll. Blogs. Books.
  • B2B MARKETING ONLINE  |  FRIDAY, JANUARY 21, 2011
    [Product, Twitter] Mobile – the future of B2B marketing
    Originally platforms such as Twitter and Facebook were seen as predominantly B2C channels. This has changed with the possibility of B2B brands using channels such as Facebook to provide information on product launches, news and events. This will follow trends in social media.
  • LEADERSHIP  |  FRIDAY, APRIL 24, 2015
    [Product, Twitter] Interesting Infographics: The Story Behind Influencer Marketing
    Bloggers, Facebook users, people on Twitter or Instagram can all be influencers if people look to them to help guide decision-making. 47% of consumers reported checking blogs for advice on new trends, and 35% used blogs to discover new products. Let’s face it – people are savvy to advertising. In fact, 92% of consumers – wow!
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 19, 2010
    [Product, Twitter] B2B Microsites: Driving Awareness and Leads - An Interview with Phillip Lin of FireEye
    How does your past experience in Product Marketing inform your approach as Director of Marketing? Many traditional product marketers work with sophisticated offerings and end up producing complex messaging that has to be then be translated into programs and campaigns. You can follow her on Twitter or read more of her posts on SavvyB2B.
  • VIEWPOINT  |  TUESDAY, JANUARY 11, 2011
    [Product, Twitter] 10 Inside Sales Predictions for 2011
    Many are toys but some are real tools that increase productivity and yield. It is increasingly less important for Inside Sales Reps to understand every nuance of their product and market and increasingly more important for them to understand a day in the life of their buyers. Roles will continue to segment.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 1, 2012
    [Product, Twitter] You Can Grow Your Business with Social Media. Learn How Here.
    You even have a Twitter account. Steve is a technology marketing executive with extensive product management, business development and strategic marketing skills, working with electronic components, factory automation and semiconductor capital equipment. BMA-NJ’s B2B Social Media Symposium (SMS) April 10, 2012 in Weehauken, NJ. Google.
  • FATHOM  |  THURSDAY, APRIL 2, 2015
    [Product, Twitter] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
    What’s interesting about this finding is that 85% of B2B marketers reported using traditional print or offline promotion to distribute their content, promote their products, and ultimately drive new sales.  Digital Marketing Strategy for Launching New Products & Services. Pretty cool (and targeted) stuff! 3.
  • AD YOUR COMMENT HERE  |  TUESDAY, FEBRUARY 1, 2011
    [Product, Twitter] [Article Summary] HBR: Best Buy’s CEO on Learning to Love Social Media
    Here’s one example: On Memorial Day, I tweeted a simple thank-you to US service members for all they do, and particularly thanked Best Buy employees who are making sacrifices to serve in the military reserves.  A few minutes later later I received a note from Jen Whitacre, a product specialist in one of our stores in Missouri. 
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 19, 2010
    [Product, Twitter] 7 Tips To Get New Facebook Fans For Your B2B Business
    Add photos of any physical products or offline events such as conferences and staff at work to promote faces with the products and services. Also encourage customers to post photos of their successes and how they use the company products. 3. Attracting new fans to your page takes a mix of careful planning and proper execution.
  • THE EFFECTIVE MARKETER  |  MONDAY, NOVEMBER 29, 2010
    [Product, Twitter] Marketing By Objectives « The Effective Marketer
    Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns. 2.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 20, 2012
    [Product, Twitter] Four All-Stars of B2B Social Media Branding
    Instead, each video educates viewers on aspects of the GE product set, building brand comprehension, awareness and affinity. ARAMARK also spotlights its products with Facebook photos of items like the Chicken Florentine Nachos offered at Paul Brown Stadium recently. How are you integrating social media into your B2B marketing? mmm!).
  • DIGITAL VOICES  |  FRIDAY, JULY 16, 2010
    [Product, Twitter] Maximizing the effectiveness of your social marketing activities
    While your web site may still be the primary platforms to share information -  Company blogs, Twitter, Facebook, Foursquare, Linkedin etc. may For instance, are you trying to increase awareness of your brand or product? The proliferance of social channels over the last 5-6 years is simply amazing. Invest wisely. Hurry up.
  • HUBSPOT  |  MONDAY, NOVEMBER 8, 2010
    [Product, Twitter] 3 Ways eCommerce Can Leverage Social Media Monitoring
    Wouldn’t you love more up to date and continuous insight as to what makes people buy your products? How can you make your product much more appealing and make them proceed through checkout from your product page? So, how can eCommerce business discover how to do better marketing and positioning of their products?
  • B2B MARKETING UNPLUGGED  |  MONDAY, NOVEMBER 26, 2012
    [Product, Twitter] Lost Squirrels: Putting Sales Where it Belongs
    Complaining about product delays – 9%. Now I know that what we consider a pricing document, most Sales Squirrels consider a starting point for negotiating with us; and I know that sales materials and scripts aren’t actually necessary if you know the product. Follow me on Twitter @bizmkter. You read that right, folks.
  • CONNECT THE DOCS  |  THURSDAY, JANUARY 21, 2010
    [Product, Twitter] ClickInsights: Biggest roadblock to converting marketing leads
    Blog Marketing Interactions Twitter Ardath421. The mindset shift is that marketing isn’t a series of campaigns but rather an ongoing, consistent process that educates prospects about what they need to know; showcases your company’s expertise to add value to the product offering; and proves that what you say is true. Blogs.
  • VIDYARD  |  MONDAY, JANUARY 19, 2015
    [Product, Twitter] Do I Need A Video? 5 Questions To Ask For Your Next Campaign
    The same principle applies to explaining your product, or service. But with a more complex product, keep in mind that you can fit a lot of information into a short video by showing rather than telling, so take advantage of this power while you have the chance. 2. As you may have guessed, we’re big believers in the power of video.
  • HUBSPOT  |  SUNDAY, AUGUST 16, 2015
    [Product, Twitter] Building a Playful Brand, Brick by Brick: The History of Lego Marketing
    In 1999, it was named "Product of the Century" by Fortune Magazine. This is a testament to both the quality of the product and the strength of its marketing. By 1950, Lego had a product, but to get their sales numbers up, the company needed a marketing plan to compel people to buy the toy bricks. Millions? Billions? Trillions?
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Product, Twitter] Nurturing Cold Social Leads is a Lot Like Online Dating
    She already owns your product, whatever that may be, and shes a vocal brand advocate on social media.When your company shares an update on Twitter, Facebook or LinkedIn she always re-shares your content to her network of friends and colleagues. Assume I know nothing about your brand or products. Social Increases Your Reach.
  • HUBSPOT  |  TUESDAY, JUNE 19, 2012
    [Product, Twitter] Why You're Struggling to Measure the Value of Social Media
    when was the last time you bought something immediately after clicking through a Twitter or Facebook link? Most customers discover companies through social media, then take some time to get to know their products or services -- subscribing to emails or returning again through another channel. Think about it. What are my best channels?
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Product, Twitter] Is Content Marketing A Sustainable Marketing Strategy?
    But that when we are ready to buy, we will look for the best, most relevant information on that product. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. The panelists were Mark Schaefer and Marcus Sheridan. Content is the oil! Volume.
  • LEAD VIEWS  |  THURSDAY, AUGUST 12, 2010
    [Product, Twitter] “Why B2B Leads from Social Media Are More like Joe Biden than Lady Gaga”
    Well, there is no denying that Lady Gaga is taking the world by storm, she is everywhere – more than 10 million fans on Facebook and  5 million followers on twitter. For long she has reigned the trending topic space on twitter and is now being touted as one of the biggest phenomenons of our times. from social media.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 26, 2012
    [Product, Twitter] Generation C : Prosumers and Maturialism
    Generation C consumers influence the production process and brand marketing from the start. futurist author, Toffler describes a new society in which consumers become producers and are called upon to test products before marketing them. In recent years, several aspects of society have been transformed by new Internet technologies.
  • BIZNOLOGY  |  THURSDAY, JUNE 18, 2015
    [Product, Twitter] Periscope Up: Is Live Interactive TV (Finally) Here?
    Periscope may have the advantage because its owned by Twitter and has the advantage of it’s social graph.). Twitter hasn’t released growth numbers since.). Brands can stream product launches live and take questions in real-time from viewers. The execution of interactivity on these services is a bit clunky.
  • HUBSPOT  |  MONDAY, DECEMBER 17, 2012
    [Product, Twitter] 10 of the Most Memorable Marketing Campaigns of 2012
    Samsung created a campaign called "The Next Best Thing Is Already Here," which was very careful not to mention Apple by name while making it obvious that Samsung's product was superior to the iPhone 5. The jump was also a trending topic on Twitter worldwide. As the year comes to a close, it's the perfect time for reflection.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 11, 2013
    [Product, Twitter] 5 Email Marketing Strategies for Customer Retention
    Connect with Jana on Twitter @jana_fung. So, you’ve just closed a huge deal for your product. friendly reminder email should be sent whenever there is a major marketing event going on in the customer’s geographic location that you’re hosting or a major change is occurring with your product or service.  Congratulations!
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, NOVEMBER 28, 2012
    [Product, Twitter] Study: B-to-B Marketers Lagging With Social Media
    Design & Production. 22 percent use social media for a better understanding of market perceptions of their own brands and or products. Follow her on Twitter. Summit Business Media's AdvisorOne.com Launches Paid Content Product. All You Brings Social Commentary Into Print Product. Production/Manuf.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 23, 2015
    [Product, Twitter] Why Marketing Needs to Fix the Customer Experience
    Like good party hosts, we’re able to move through our customer base, talking about our products and services instead of apologizing for them and filling up the save queue. When we aren’t on the defensive, we can ask for ideas about making our products better and we can test messages and features and pricing. Namaste, my friends.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 6, 2011
    [Product, Twitter] Facts about Fearless Competitor
    fearlesscomp has over 3,700 followers in Twitter and scores a perfect 100 out of 100 in TwitterGrader.com. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. Every Friday at 11am). 47,949 views all-time as of last night (Gulp! Why not?
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 18, 2012
    [Product, Twitter] B2B gets Pinteresting
    Pinterest has rapidly shot up the rankings to become a major contender in the social media marketing world, ranked third behind only Facebook and Twitter in terms of popularity. Pinning these products up allows users to identify and engage with the brand by repining them onto their own boards with titles such as “My Style”. Charm.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JULY 11, 2014
    [Product, Twitter] SIGMA at the PiMA Mid-Year Meeting & Trade Show
    Rather than just speak about omni-channel marketing, we will showcase our own, all-encompassing campaign tailored to the PiMA audience – and deliver real-time communication and engagement via email and social media, and display the accompanying results and analytics using our signature mi-Link data visualization product. Affinity Marketing
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 28, 2011
    [Product, Twitter] 25 B2B Social Media Nuggets of Goodness
    This creates useful profiles that give marketers insight into how to tailor future offers and products to their customer base. Related posts: Today’s Twitter Tips and Other Topics of B2B Social Media The following posts do not completely fit a theme, but. Today’s post roundup is brought to you by the number 5. from Marketo.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 16, 2011
    [Product, Twitter] Top 10 Guest Posts You May Have Missed
    The Problem with Kids: How Your Products and Services are really Perceived (PostClick marketing blog). Follow Jeff on Twitter or download the high acclaimed white paper on sales lead generation. Guest posts are a great way to promote your company and be thought of as a thought leader. To make it easy for you, I compiled a list here.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 21, 2009
    [Product, Twitter] Aprimo Marketing Studio Expands the Scope of Marketing Automation
    Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. Aprimo is in the early stages of launching Aprimo Marketing Studio , a new Software-as-a-Service marketing automation suite that is separate from the existing Aprimo product.*
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 24, 2011
    [Product, Twitter] Hosting the B2B Track at the Aprimo Marketing Summit 2011
    Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [Product, Twitter] The ROI of Paid Social Media Ads
    This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. Twitter Promoted Tweets. It may simply be that Twitter biases to particularly early-stage prospects that require longer-than-normal nurturing periods.
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 8, 2011
    [Product, Twitter] 3 Steps to Make B2B Social Media Produce Sales
    Blogging, engaging, listening to customers on Facebook or Twitter. Connect those answers, ultimately, to your products or services. Or why is the end goal for Twitter something called engagement or attention? Because someone who wrote a book on Twitter decided so? They’re all necessary components of being online.
  • SALES INTELLIGENCE VIEW  |  MONDAY, MARCH 19, 2012
    [Product, Twitter] InsideView Announces Social Intelligence Alliance with Microsoft
    The integration of InsideView with Microsoft Dynamics CRM is the result of the two companies’ focus on reimagining CRM to create a fantastic and productive experience by providing useful, actionable insights about customers and prospects to sales professionals,” said Dennis Michalis, General Manager, Microsoft   Dynamics CRM.
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 13, 2012
    [Product, Twitter] Thought leadership – some are more sophisticated than others
    The value you deliver should go well beyond merely selling your product or service. You can follow him on Twitter @thoughtstrategy or join him on LinkedIn. We're pleased to present this guest post by Craig Badings, an authority on thought leadership. Thought leadership originated within the ranks of the management consultancies.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 2, 2011
    [Product, Twitter] HOW TO: Manage Your Online Reputation Using SEO
    Profiles on social networks are powerful tools for this purpose, as results from large sites like Facebook and Twitter often carry more SEO power than a single post on something like a personal blog. Wacky News of the Week: Manage Your Online Reputation. So good-bye, JK. That was hard.). Of the almost 80% of U.S. Here’s how to get started.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 1, 2011
    [Product, Twitter] Find New Customers Fan of the Month – Kenny Madden
    He is also on Twitter at @kennymadden1973. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 13, 2015
    [Product, Twitter] How to Hire The Perfect Person To Run Your Social Media
    Example 1: You’ve built a decent following on Twitter, Facebook , and Instagram. Additionally, the candidate must possess a solid understanding of the social media universe, including YouTube, Twitter, Flickr, StumbleUpon, Delicious, Digg, reddit, forums, wikis and blogs. Planning to increase your social media budget in 2015?
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 31, 2012
    [Product, Twitter] 28 Tweetable Moments from Sirius Decisions Summit #SDS12
    And as usual, I used Twitter as my preferred note-taking device. Sales and Marketing Alignment Still # 1 Issue:  Sirius Decision mentioned that sales and marketing alignment is still the # 1 issue for us, but the Twitter traffic replied: “just get it done.” Cheesy line? Ok, I’ll stop.). Agree! BrennerMichael. sds12.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, JULY 11, 2012
    [Product, Twitter] Four Responsive Email Layouts
    The final section of the email, initially appearing to be 6 product images, is actually three  separate 2-product images. Find him on Twitter @cstudabaker and ask what board games hes playing lately. New Twitter Mobile App Aims To Enhance Tweets & Events If The AFA Boycotts Google Over Gay Rights, Will It Remove Itself From Google?
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Product, Twitter] 43 Bright Ideas for Promoting Your Lead Gen Content
    Twitter. 4) Change your cover photo to feature the piece of content you''re promoting. 5) Pin a tweet to the top of your page that has a link to the landing page and an image with the same branding as the cover photo. 6) Create a hashtag for the campaign. So you just created a piece of content for lead generation  -- congrats! . Social Media.
  • B2B MARKETING UNPLUGGED  |  SATURDAY, MAY 12, 2012
    [Product, Twitter] Daddy Issues: Why You’re Having Trouble with Alignment
    For me, in this instance, my Daddy is productivity. I am not prepared to give up 30 minutes of it for something I don’t need. Product managers, share the COGS and margin Daddies but may additionally have time-to-market, share-of-market and capex yelling at them to get a haircut. Follow me on Twitter @bizmkter. It is not.
  • SAZBEAN  |  WEDNESDAY, JULY 28, 2010
    [Product, Twitter] Old Spice Viral Campaign Increases Sales
    Recent sales figures from SymphonyIRI  also show a lift for Old Spice Body Wash products. - Old Spice Campaign Smells Like a Sales Success – Brand Week. Mentions on Twitter spiked around the time of the response videos, but have increased over the past week as news of the sales reports has spread. According to The Nielson Co.
  • VIRALLY BLOG  |  FRIDAY, MARCH 6, 2015
    [Product, Twitter] Let’s Talk About C8H11NO2 In Social Media
    Many people spend so much time on social media because the endless scrolling that Facebook and Twitter, subconsciously you do want to reach the end, but it is just a bottomless pit of content. If it’s relevant, share it to your own audience and show what people think of your brand or your product. Yep, you guessed it, dopamine!
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Product, Twitter] How to Use "Pay With a Tweet" to Generate Leads
    It''s a service that lets visitors access your lead content without having to “pay” for it by giving up any personal information on a form -- all they have to do is share it with their own networks or Facebook, Twitter, LinkedIn or Xing to access the content. trials or demos of our software). and you''re ready to rock. And voila!
  • HUBSPOT  |  MONDAY, FEBRUARY 18, 2013
    [Product, Twitter] How Inbound Marketing Can Fuel Native Advertising
    Or it could be a sponsored story on Facebook, a promoted video on YouTube, or a promoted account on Twitter, among other things. Native advertising, done right, is not product placement. And that's the key: to promote your content , not your product. In plain English, that means paid editorial. What Is Native Advertising?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 17, 2010
    [Product, Twitter] What is Social Media’s Next Big Thing?
    IBM’s internal Twitter experiment is a well-documented example of the potential of this kind of application. 2) ATTRACT. One possible answer:   The Enterprise. No, no. Let’s step back a minute and think about some of the benefits an individual realizes from social networking: Linking people who might not otherwise be linked.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 28, 2014
    [Product, Twitter] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
    Follow Seth on Twitter @sethwlieberman. . But, hey, the assessment you write for your product or service could be the next viral internet phenom; in which case your metrics would be even higher. 2. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp. Quiz. 1. 
  • VERTICAL RESPONSE  |  MONDAY, MARCH 30, 2015
    [Product, Twitter] 4 Steps to Achieving Initial Email Marketing Success
    Tell subscribers about a new product or service that you’re offering. Provide useful tips that show subscribers how to use your product better. For example, if you just invited guests to an upcoming event, you can turn to Twitter and Facebook to invite guests too. It’s time to rev up your marketing engine.
  • INBLURBS  |  TUESDAY, JUNE 14, 2011
    [Product, Twitter] The Number ONE Inbound Marketing Success Secret is Content
    Search engines like Google, Yahoo and Bing are indexing the content which is distributed online through social media and increase the chances for a company to get found when potential customers looking for products and services they also have to offer. Tweet this on Twitter! =. Look out for content sources and ideas in your company.
  • INBLURBS  |  MONDAY, JANUARY 31, 2011
    [Product, Twitter] Nobody will buy from you. Exempt your Buyer Personas
    For example, if you sell products or services to businesses, there are decision makers that have different roles within a company. They all have different motivation to buy your products or services. Find out what motivates your Buyer Personas to buy your products or services. Tweet this on Twitter! Descriptors.
  • ANNUITAS  |  TUESDAY, MARCH 26, 2013
    [Product, Twitter] Content Marketing Mania – Q&A with Joe Pulizzi
    If you trying to build a relationship with consumers, one in which they value you for more than just your products or services, great content is the next best thing. Visit Content Marketing Insitute  today and start to follow Joe on Twitter. If it doesn’t maintain or change a behavior, it’s just content. Understand the who.
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 3, 2011
    [Product, Twitter] Is Your Social Media Strategy a Field of Dreams?
    Recently, I have seen a huge influx of companies getting into social media marketing; they setup up all their accounts on Facebook, Twitter, and Linked and just expect the leads to just come pouring in. So many times, I see companies jump on Twitter or Facebook, just to find no results/only to obtain no results. Twitter. Step 1.
  • HUBSPOT  |  WEDNESDAY, AUGUST 17, 2011
    [Product, Twitter] 5 Useful Ecommerce Applications of QR Codes
    In addition, you can leverage custom landing pages for each QR code so you know that someone scanning an ad for "blue jeans" is interested in that specific product category. You could then link to a landing page dedicated to products related to blue jeans. This can be a very helpful tactic if you have diverse product offerings.
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2011
    [Product, Twitter] How to Enhance Your Internet Presence With Social Media [Free Ebook]
    People post product questions on Facebook, seek recommendations on Twitter, and view promotional videos on YouTube. When I want to catch instant updates, I'll follow that business' Twitter stream. Twitter. These days, social media is becoming an important part of many businesses' internet presence. LinkedIn. YouTube.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 3, 2015
    [Product, Twitter] 6 Time-Saving Business Tools to Help You Get Organized
    Here are six online tools you can use to organize all your business needs, and make this your most productive and time-savvy year yet. 1. Insert Buffer – a tool that allows you to automate your posts across popular social media networks like Facebook and Twitter, saving you time while growing your social reach.
  • HUBSPOT  |  TUESDAY, OCTOBER 9, 2012
    [Product, Twitter] 10 Genius Ideas That Changed Marketing Forever
    Additionally, social networking sites like Facebook and Twitter have fostered recommendation systems that increasingly shift the power of information distribution in the hands of non-journalists. Then of course there are the other popular social networks like Twitter, LinkedIn, Pinterest, Google+ and YouTube. That's not right, right?)
  • FATHOM  |  FRIDAY, OCTOBER 17, 2014
    [Product, Twitter] How Permission Based Marketing Can Help Your Company’s Digital Efforts
    The content of interruption marketing is focused on one thing: selling a product. It doesn’t matter if the viewer finds it useful or not; the goal is just to showcase the product and get it in front of as many people as possible. Billboards, TV commercials and radio ads are classic examples of interruption marketing. Digital Marketin
  • SAVVY B2B MARKETING  |  THURSDAY, NOVEMBER 18, 2010
    [Product, Twitter] How to Engage Hyperactive Tech Buyers: Insights from TechTarget
    During the early stage, they will search around more generalized terms focused on issues versus those centered on product or solution names. Generally, if the product is highly commoditized and at a low price point, the time frame for research and purchase is short. You can follow her on Twitter or read more of her posts on SavvyB2B.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 19, 2011
    [Product, Twitter] 5 Common Stages of B2B Lead Nurturing
    This is a great time to introduce case studies that provide more depth into how customers solved similar issues, data sheets that demonstrate the impact of your product, and white papers that shed more light on your industry. Twitter. Let’s just say it can feel more like an odyssey than a simple business transaction. Welcome. Facebook.
  • SYNECORE  |  SATURDAY, MARCH 23, 2013
    [Product, Twitter] The Best Branded Content of the Week: March 23, 2013
    Once again, they prove their amazing quick-wittedness in this latest Twitter conversation with Kit Kat. It all started when twitter user Laura Ellen posted this status: Can tell I like chocolate abit too much when I'm following @ kitkat and @ oreo hahahahahah. Spring is in the air! At least it is online in the world of branded content.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 13, 2013
    [Product, Twitter] Why Social Media is Like Improv Comedy
    The next time someone mentions your brand on Twitter or Facebook–whether it’s negative or positive–take that opportunity to say “Yes, and…” If it’s a negative mention take a breath, don’t get defensive, acknowledge the person’s gripe and say something positive. Check out their Twitter feeds for a great example of this.
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 22, 2010
    [Product, Twitter] Customer Service, Social Media and Email: Data and Tips
    There are lots of examples of companies using Twitter for customer service purposes successfully. It can depend from the type of customers they have (is your customer on Twitter?), what kind of products and services they sell and where they are based. Now, I’m using the example of Twitter but of course there is much more.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, AUGUST 11, 2010
    [Product, Twitter] Mapping the Social Media Landscape
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! It’s also a wonderful way to communicate your message. When it comes to social media, a nice chart can do the talking job for you. The problem is finding the right one. Please share!
  • FIFTH GEAR ANALYTICS  |  TUESDAY, AUGUST 17, 2010
    [Product, Twitter] How Do Consumers Make Decisions? Theory or Fact?
    After all, if a marketing professional can’t predict consumer behavior, then how can he or she put a productive marketing strategy in place? Connect with Bob on  LinkedIn , or follow him on  Twitter. Bob McCarron. How do customers make decisions? Are these consumer decision-making theories new?  Not exactly.  Tweet This!
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 9, 2015
    [Product, Twitter] 4 Effective Ways to Increase Email Subscribers [GUIDE]
    Collect an email address and ask your audience to submit a photo of them using your product. Use Twitter Lead Generation Cards. Twitter Lead Generation Card is a way to collect contact information from a promoted tweet. According to Twitter , one client compiled 1700 new email addresses in a week by using this tool.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  WEDNESDAY, JANUARY 19, 2011
    [Product, Twitter] Ten Use Cases for Content Curation in Marketing
    product development, marketing, IT). product reviews, endorsements).  newsgator Bloglines iNezha Twitter Marketing to Business Executives. But as I look at the vendor landscape it is apples and oranges.  Vendors are solving several different problems.  Here is my take on the ten ways that content curation is used in marketing.
  • WEBMARKETCENTRAL  |  WEDNESDAY, NOVEMBER 18, 2009
    [Product, Twitter] How Trade Publications Can Capitalize on Content Marketing and Social Media
    Publishers no longer have a monopoly on content creation, but they can potentially create integrations with bloggers, Twitter feeds, YouTube videos, LinkedIn groups and other places where their industry is being discussed and provide a centralized portal for vendor, user and independently created material. Conversation Aggregation. Research.
  • MARKETING GENIUS BLOG  |  THURSDAY, JULY 30, 2009
    [Product, Twitter] Lead Scoring 101
    For example, for your particular product a “Chief Security Officer&# may get 10 points, any other job title with “security&# get 4 points, and “students&# get minus 4 points. Talk to someone about Marketing Automation and one of the first topics that comes up is Lead Scoring. Why Do You Need Lead Scoring? The Overall Score.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Product, Twitter] 60 Marketing Acronyms Every Industry Pro Should Know
    Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. DM: Direct Mail, or Direct Message (Twitter). Direct Message: A message on Twitter used to get in touch with a Twitter follower directly and in private. This Twitter trend is outdated: Find out why. See SaaS.).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 6, 2014
    [Product, Twitter] Content2Conversion Keynote Recap: 5 Tips For The Challenger Marketer
    The strategy we’ve all been running in B2B marketing has moved from selling individual products, because they can be commoditized, to selling solutions that sell bigger, broader services needs,” Adamson noted. “To do this you have to understand customer needs!”. That’s what we’re competing against: The customer and her ability to learn.”
  • HUBSPOT  |  SUNDAY, JANUARY 27, 2013
    [Product, Twitter] Facebook Puts Their Foot Down, and Other Marketing Stories of the Week
    Twitter Makes Video Marketing More Accessible With GIF-Like Mobile App. Back in October 2012, you might remember hearing that Twitter acquired a video clip company called Vine. This video clip company never actually launched publicly before Twitter snatched them up, and we haven’t heard much about the acquisition since. Got it.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 15, 2011
    [Product, Twitter] 7 Keys to BtoB Social Media Success
    Social media is young and red-hot, but businesses, especially companies that sell complex products (software, hardware, insurance, etc.) For instance, social media covers Facebook, Linkedin, Twitter, Google Plus, Digg, Delicious, Reddit, and more. B2B Demand Generation | 7 Keys to BtoB Social Media Success. Social media is interactive.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 30, 2010
    [Product, Twitter] Podcasting As Content Marketing: An Interview With Podcast Pro.
    One of my favorite podcast resources is Steve Lubetkin, who is so into it his handle on Twitter is @podcaststeve. So a company that does consistent production of audio or video content will see a big improvement in visibility when people are searching for the topics those programs relate to. It can happen when you a create podcast.
  • VOLACCI  |  MONDAY, DECEMBER 9, 2013
    [Product, Twitter] 6 Drupal Modules That Instantly Boost Your B2B Social Engagement
    Twitter Cards - Metatags for Twitter are a relatively new way to raise your social profile. Bringing in a Twitter or other social feed allows for creative social solutions, like sharing all of your employees tweets on the About Us page or aggregating all the comments about your brand or product. See Janrain''s solutions.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 11, 2014
    [Product, Twitter] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
    Does it provide one of the five essential content vitamins (product information, customer FAQs, how to’s, styling, and ratings and reviews) but still gets left untouched on marketers’ plates? Sharing photos on Facebook and Twitter will increase engagement and sharing. Author: Heidi Cohen Is your content marketing like spinach?
  • VOICE-BASED MARKETING  |  FRIDAY, NOVEMBER 8, 2013
    [Product, Twitter] 5 Marketing Tips from Albert Einstein
    If the value is there and you are providing a product or service that is worthwhile and makes people’s lives easier, the rest will come on its own. “If you can’t explain it simply, you don’t understand it well enough.”. But what if the person most commonly recognized as a genius—Albert Einstein—was a marketer? This quote is gold.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 12, 2015
    [Product, Twitter] 3 Surprising Ways to Succeed in Social Media
    Just like I couldn’t walk up to you at a cocktail party and open up my jacket and say, Want to buy a watch ? I can’t jump into Twitter and Facebook and LinkedIn and say, Want to buy a watch ? Finally, social media cannot make up for a bad product or service. As of February 2015, he has 541,102 LinkedIn followers. My wife.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 9, 2015
    [Product, Twitter] 7 Personality Traits of Top Salespeople – from the Harvard Business Review
    Jeff Ogden of Find New Customers  ( @fearlesscomp on Twitter) worked in sales for software firms for many years, including firms like Optum Software and Business Objects, and I did have lots of success, but why? Is one better suited to sell the product because of his or her background? Modesty. Selling Style Impact: Team Orientation.
  • B2BBLOGGERS  |  MONDAY, MAY 24, 2010
    [Product, Twitter] 5 Ways Marketing Automation Can Funnel Better Leads to Sales
    Demand Generation Marketing automation facilitates demand generation through targeted marketing programs that drive awareness for a product or service. Author: Barbra Gago | Website | Twitter Barbra Gago ( @barbragago ) is the Social MediaManager–Inbound Marketing & Content Strategist for Cloud9Analytics. Or Does It? 5.
  • SAZBEAN  |  MONDAY, MAY 20, 2013
    [Product, Twitter] Interview with David T. Scott — Author of The New Rules of Lead Generation
    We’re seeing the emergence of new, online tactics like Facebook ads, Twitter ads, mobile ads, and e-mail marketing. If your Cost-Per-Lead is $100, but your product sells for $50, you could be losing money to acquire customers, especially if your product is a one-time sale item. This is an interview with David T.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2012
    [Product, Twitter] Savvy Speaks: New Year's Resolutions for Marketers!
    After a well-deserved holiday break, the Savvy Sisters are ready to go with these resolutions that will keep us focused and productive in 2012 -- see if any of them are right for you! A New Year is a new opportunity to rev up your business. Jamie. Stepping Out and Stepping Up. Carpe Annum! Heather. Sharpening the Saw. Michele. Wendy.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 22, 2014
    [Product, Twitter] 2005 Called, It Wants Its Marketing Trends Back
    From brick-and-mortar stores adapting to accept phone orders, to customer service reps addressing complaints on Twitter, the effort to deliver omni-channel interactions is not new for many firms. The ultimate benefit of this is reducing the buyer effort to understand the benefits of your products / services. It’s all part of your job.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 21, 2014
    [Product, Twitter] 50 Unique Ideas for Your Next Email [Guide]
    You can also highlight an unusual or eccentric product that your company makes. In an email, Sephora used the holiday, which lands on January 25, to encourage customers to try a beauty product that they wouldn’t normally use. Bring your list of products or services to life with a video and email the link to your customers.
  • INBLURBS  |  TUESDAY, DECEMBER 28, 2010
    [Product, Twitter] 10 Business tools for Small Business
    Wazala : If you seek to start selling out your physical or digital products through your website and blog, it is the best tools that makes doing things easy and fast for your business. Tweet this on Twitter! If you are looking for a small business and then you need to grow you business very well. Send article as PDF.
  • WRITTENT  |  WEDNESDAY, AUGUST 14, 2013
    [Product, Twitter] 20 Proven Ways to Increase Engagement With Your Audience
    Successfully engaging your prospects through web content is crucial for capturing contact information and building relationships, in order to ensure visitors don’t simply bounce from your website without a second thought about your product or services. Twitter. Why Engagement Matters. Be Distinct. Report Breaking News. link]. link].
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