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  • HUBSPOT  |  WEDNESDAY, AUGUST 17, 2011
    [Product, Twitter] 5 Useful Ecommerce Applications of QR Codes
    In addition, you can leverage custom landing pages for each QR code so you know that someone scanning an ad for "blue jeans" is interested in that specific product category. You could then link to a landing page dedicated to products related to blue jeans. This can be a very helpful tactic if you have diverse product offerings.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 24, 2011
    [Product, Twitter] Hosting the B2B Track at the Aprimo Marketing Summit 2011
    Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 17, 2010
    [Product, Twitter] What is Social Media’s Next Big Thing?
    IBM’s internal Twitter experiment is a well-documented example of the potential of this kind of application. 2) ATTRACT. One possible answer:   The Enterprise. No, no. Let’s step back a minute and think about some of the benefits an individual realizes from social networking: Linking people who might not otherwise be linked.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 15, 2013
    [Product, Twitter] Five tools to help with your social media makeover
    This may be visits to your website where you get people spending time there, subscribing to your email list or buying your products or services. Follow Ian on twitter  @iancleary. By Ian Cleary, {grow} Contributing Columnist. Part of my daily routine is going to the gym. And maybe, just maybe, it’s time for a makeover. percent.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [Product, Twitter] The ROI of Paid Social Media Ads
    This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. Twitter Promoted Tweets. It may simply be that Twitter biases to particularly early-stage prospects that require longer-than-normal nurturing periods.
  • SALES INTELLIGENCE VIEW  |  MONDAY, MARCH 19, 2012
    [Product, Twitter] InsideView Announces Social Intelligence Alliance with Microsoft
    The integration of InsideView with Microsoft Dynamics CRM is the result of the two companies’ focus on reimagining CRM to create a fantastic and productive experience by providing useful, actionable insights about customers and prospects to sales professionals,” said Dennis Michalis, General Manager, Microsoft   Dynamics CRM.
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 13, 2012
    [Product, Twitter] Thought leadership – some are more sophisticated than others
    The value you deliver should go well beyond merely selling your product or service. You can follow him on Twitter @thoughtstrategy or join him on LinkedIn. We're pleased to present this guest post by Craig Badings, an authority on thought leadership. Thought leadership originated within the ranks of the management consultancies.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Product, Twitter] Is Content Marketing A Sustainable Marketing Strategy?
    But that when we are ready to buy, we will look for the best, most relevant information on that product. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. The panelists were Mark Schaefer and Marcus Sheridan. Content is the oil! Volume.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 11, 2014
    [Product, Twitter] The Revenge of the Content Monster
    The writers and designers had left it for the bright lights of Twitter and self-published daily newsfeeds. Marketers were beginning to curl their lips at the thought of another gruelling cycle of drafts, legal reviews and production. or follow me on Twitter @bizmkter. Its time, I believe, we added content to that list.
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2011
    [Product, Twitter] How to Enhance Your Internet Presence With Social Media [Free Ebook]
    People post product questions on Facebook, seek recommendations on Twitter, and view promotional videos on YouTube. When I want to catch instant updates, I'll follow that business' Twitter stream. Twitter. These days, social media is becoming an important part of many businesses' internet presence. LinkedIn. YouTube.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 2, 2011
    [Product, Twitter] HOW TO: Manage Your Online Reputation Using SEO
    Profiles on social networks are powerful tools for this purpose, as results from large sites like Facebook and Twitter often carry more SEO power than a single post on something like a personal blog. Wacky News of the Week: Manage Your Online Reputation. So good-bye, JK. That was hard.). Of the almost 80% of U.S. Here’s how to get started.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 28, 2014
    [Product, Twitter] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
    Follow Seth on Twitter @sethwlieberman. . But, hey, the assessment you write for your product or service could be the next viral internet phenom; in which case your metrics would be even higher. 2. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp. Quiz. 1. 
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 1, 2011
    [Product, Twitter] Find New Customers Fan of the Month – Kenny Madden
    He is also on Twitter at @kennymadden1973. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers.
  • B2B MARKETING UNPLUGGED  |  SATURDAY, MAY 12, 2012
    [Product, Twitter] Daddy Issues: Why You’re Having Trouble with Alignment
    For me, in this instance, my Daddy is productivity. I am not prepared to give up 30 minutes of it for something I don’t need. Product managers, share the COGS and margin Daddies but may additionally have time-to-market, share-of-market and capex yelling at them to get a haircut. Follow me on Twitter @bizmkter. It is not.
  • HUBSPOT  |  TUESDAY, OCTOBER 9, 2012
    [Product, Twitter] 10 Genius Ideas That Changed Marketing Forever
    Additionally, social networking sites like Facebook and Twitter have fostered recommendation systems that increasingly shift the power of information distribution in the hands of non-journalists. Then of course there are the other popular social networks like Twitter, LinkedIn, Pinterest, Google+ and YouTube. That's not right, right?)
  • SAZBEAN  |  WEDNESDAY, JULY 28, 2010
    [Product, Twitter] Old Spice Viral Campaign Increases Sales
    Recent sales figures from SymphonyIRI  also show a lift for Old Spice Body Wash products. - Old Spice Campaign Smells Like a Sales Success – Brand Week. Mentions on Twitter spiked around the time of the response videos, but have increased over the past week as news of the sales reports has spread. According to The Nielson Co.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, JULY 11, 2012
    [Product, Twitter] Four Responsive Email Layouts
    The final section of the email, initially appearing to be 6 product images, is actually three  separate 2-product images. Find him on Twitter @cstudabaker and ask what board games hes playing lately. New Twitter Mobile App Aims To Enhance Tweets & Events If The AFA Boycotts Google Over Gay Rights, Will It Remove Itself From Google?
  • MI6 MARKETING AGENCY  |  SATURDAY, FEBRUARY 19, 2011
    [Product, Twitter] January Mi6 Chart Toppers
    They are tweeted via Chris Herbert’s Twitter stream and posted in our chartstream on Posterous. Networks like Twitter are most definitely driving people to news websites and broadcasts. #2 Chart: How Much Online Buyers Trust Customer Product Reviews (Source: PowerReviews via @eMarketer). January 2011. Let’s Get Started!
  • VIRALLY BLOG  |  FRIDAY, MARCH 6, 2015
    [Product, Twitter] Let’s Talk About C8H11NO2 In Social Media
    Many people spend so much time on social media because the endless scrolling that Facebook and Twitter, subconsciously you do want to reach the end, but it is just a bottomless pit of content. If it’s relevant, share it to your own audience and show what people think of your brand or your product. Yep, you guessed it, dopamine!
  • HUBSPOT  |  SUNDAY, JANUARY 27, 2013
    [Product, Twitter] Facebook Puts Their Foot Down, and Other Marketing Stories of the Week
    Twitter Makes Video Marketing More Accessible With GIF-Like Mobile App. Back in October 2012, you might remember hearing that Twitter acquired a video clip company called Vine. This video clip company never actually launched publicly before Twitter snatched them up, and we haven’t heard much about the acquisition since. Got it.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 19, 2011
    [Product, Twitter] 5 Common Stages of B2B Lead Nurturing
    This is a great time to introduce case studies that provide more depth into how customers solved similar issues, data sheets that demonstrate the impact of your product, and white papers that shed more light on your industry. Twitter. Let’s just say it can feel more like an odyssey than a simple business transaction. Welcome. Facebook.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Product, Twitter] 43 Bright Ideas for Promoting Your Lead Gen Content
    Twitter. 4) Change your cover photo to feature the piece of content you''re promoting. 5) Pin a tweet to the top of your page that has a link to the landing page and an image with the same branding as the cover photo. 6) Create a hashtag for the campaign. So you just created a piece of content for lead generation  -- congrats! . Social Media.
  • INBLURBS  |  TUESDAY, JUNE 14, 2011
    [Product, Twitter] The Number ONE Inbound Marketing Success Secret is Content
    Search engines like Google, Yahoo and Bing are indexing the content which is distributed online through social media and increase the chances for a company to get found when potential customers looking for products and services they also have to offer. Tweet this on Twitter! =. Look out for content sources and ideas in your company.
  • INBLURBS  |  MONDAY, JANUARY 31, 2011
    [Product, Twitter] Nobody will buy from you. Exempt your Buyer Personas
    For example, if you sell products or services to businesses, there are decision makers that have different roles within a company. They all have different motivation to buy your products or services. Find out what motivates your Buyer Personas to buy your products or services. Tweet this on Twitter! Descriptors.
  • ANNUITAS  |  TUESDAY, MARCH 26, 2013
    [Product, Twitter] Content Marketing Mania – Q&A with Joe Pulizzi
    If you trying to build a relationship with consumers, one in which they value you for more than just your products or services, great content is the next best thing. Visit Content Marketing Insitute  today and start to follow Joe on Twitter. If it doesn’t maintain or change a behavior, it’s just content. Understand the who.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 13, 2013
    [Product, Twitter] Why Social Media is Like Improv Comedy
    The next time someone mentions your brand on Twitter or Facebook–whether it’s negative or positive–take that opportunity to say “Yes, and…” If it’s a negative mention take a breath, don’t get defensive, acknowledge the person’s gripe and say something positive. Check out their Twitter feeds for a great example of this.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 11, 2014
    [Product, Twitter] How Big Data is Driving Business Growth
    With products like GNIP , which allows its customers to do just that, companies are now able to visualize social behavior like never before. In the technology community, data has become likened to oil as the next great natural resource. Big Data Builds Community. Big Data Fosters Culture (Customer and Employee Retention).
  • VERTICAL RESPONSE  |  MONDAY, MARCH 30, 2015
    [Product, Twitter] 4 Steps to Achieving Initial Email Marketing Success
    Tell subscribers about a new product or service that you’re offering. Provide useful tips that show subscribers how to use your product better. For example, if you just invited guests to an upcoming event, you can turn to Twitter and Facebook to invite guests too. It’s time to rev up your marketing engine.
  • FATHOM  |  FRIDAY, OCTOBER 17, 2014
    [Product, Twitter] How Permission Based Marketing Can Help Your Company’s Digital Efforts
    The content of interruption marketing is focused on one thing: selling a product. It doesn’t matter if the viewer finds it useful or not; the goal is just to showcase the product and get it in front of as many people as possible. Billboards, TV commercials and radio ads are classic examples of interruption marketing. Digital Marketin
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 3, 2011
    [Product, Twitter] Is Your Social Media Strategy a Field of Dreams?
    Recently, I have seen a huge influx of companies getting into social media marketing; they setup up all their accounts on Facebook, Twitter, and Linked and just expect the leads to just come pouring in. So many times, I see companies jump on Twitter or Facebook, just to find no results/only to obtain no results. Twitter. Step 1.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 4, 2012
    [Product, Twitter] 5 Power Tips for B2B Company LinkedIn Profiles
    Of course Twitter and Facebook are great for awareness, getting traffic to your site and generally for getting people to like your B2B company, but LinkedIn still seems to take the cake for decision makers and actual purchasers. Add your most popular products or services. Remove any employees who don’t work with you.
  • SAVVY B2B MARKETING  |  THURSDAY, NOVEMBER 18, 2010
    [Product, Twitter] How to Engage Hyperactive Tech Buyers: Insights from TechTarget
    During the early stage, they will search around more generalized terms focused on issues versus those centered on product or solution names. Generally, if the product is highly commoditized and at a low price point, the time frame for research and purchase is short. You can follow her on Twitter or read more of her posts on SavvyB2B.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 6, 2014
    [Product, Twitter] Content2Conversion Keynote Recap: 5 Tips For The Challenger Marketer
    The strategy we’ve all been running in B2B marketing has moved from selling individual products, because they can be commoditized, to selling solutions that sell bigger, broader services needs,” Adamson noted. “To do this you have to understand customer needs!”. That’s what we’re competing against: The customer and her ability to learn.”
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 21, 2014
    [Product, Twitter] 50 Unique Ideas for Your Next Email [Guide]
    You can also highlight an unusual or eccentric product that your company makes. In an email, Sephora used the holiday, which lands on January 25, to encourage customers to try a beauty product that they wouldn’t normally use. Bring your list of products or services to life with a video and email the link to your customers.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Product, Twitter] 60 Marketing Acronyms Every Industry Pro Should Know
    Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. DM: Direct Mail, or Direct Message (Twitter). Direct Message: A message on Twitter used to get in touch with a Twitter follower directly and in private. This Twitter trend is outdated: Find out why. See SaaS.).
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, AUGUST 11, 2010
    [Product, Twitter] Mapping the Social Media Landscape
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! It’s also a wonderful way to communicate your message. When it comes to social media, a nice chart can do the talking job for you. The problem is finding the right one. Please share!
  • SYNECORE  |  SATURDAY, MARCH 23, 2013
    [Product, Twitter] The Best Branded Content of the Week: March 23, 2013
    Once again, they prove their amazing quick-wittedness in this latest Twitter conversation with Kit Kat. It all started when twitter user Laura Ellen posted this status: Can tell I like chocolate abit too much when I'm following @ kitkat and @ oreo hahahahahah. Spring is in the air! At least it is online in the world of branded content.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, DECEMBER 29, 2011
    [Product, Twitter] Shocking 2012 Sales Prediction
    Realize that they are the differentiator -- not their products or services. Follow me on Twitter , connect on LinkedIn or friend me on Facebook. There's no pussyfooting around it. feel pretty strongly that I'm right on about this. My prediction? In 2012, we will see the total demise of nice salespeople. And here's why. Am I off-base?
  • FIFTH GEAR ANALYTICS  |  TUESDAY, AUGUST 17, 2010
    [Product, Twitter] How Do Consumers Make Decisions? Theory or Fact?
    After all, if a marketing professional can’t predict consumer behavior, then how can he or she put a productive marketing strategy in place? Connect with Bob on  LinkedIn , or follow him on  Twitter. Bob McCarron. How do customers make decisions? Are these consumer decision-making theories new?  Not exactly.  Tweet This!
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  WEDNESDAY, JANUARY 19, 2011
    [Product, Twitter] Ten Use Cases for Content Curation in Marketing
    product development, marketing, IT). product reviews, endorsements).  newsgator Bloglines iNezha Twitter Marketing to Business Executives. But as I look at the vendor landscape it is apples and oranges.  Vendors are solving several different problems.  Here is my take on the ten ways that content curation is used in marketing.
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 22, 2010
    [Product, Twitter] Customer Service, Social Media and Email: Data and Tips
    There are lots of examples of companies using Twitter for customer service purposes successfully. It can depend from the type of customers they have (is your customer on Twitter?), what kind of products and services they sell and where they are based. Now, I’m using the example of Twitter but of course there is much more.
  • MARKETING GENIUS BLOG  |  THURSDAY, JULY 30, 2009
    [Product, Twitter] Lead Scoring 101
    For example, for your particular product a “Chief Security Officer&# may get 10 points, any other job title with “security&# get 4 points, and “students&# get minus 4 points. Talk to someone about Marketing Automation and one of the first topics that comes up is Lead Scoring. Why Do You Need Lead Scoring? The Overall Score.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 11, 2014
    [Product, Twitter] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
    Does it provide one of the five essential content vitamins (product information, customer FAQs, how to’s, styling, and ratings and reviews) but still gets left untouched on marketers’ plates? Sharing photos on Facebook and Twitter will increase engagement and sharing. Author: Heidi Cohen Is your content marketing like spinach?
  • WEBMARKETCENTRAL  |  WEDNESDAY, NOVEMBER 18, 2009
    [Product, Twitter] How Trade Publications Can Capitalize on Content Marketing and Social Media
    Publishers no longer have a monopoly on content creation, but they can potentially create integrations with bloggers, Twitter feeds, YouTube videos, LinkedIn groups and other places where their industry is being discussed and provide a centralized portal for vendor, user and independently created material. Conversation Aggregation. Research.
  • VOICE-BASED MARKETING  |  FRIDAY, NOVEMBER 8, 2013
    [Product, Twitter] 5 Marketing Tips from Albert Einstein
    If the value is there and you are providing a product or service that is worthwhile and makes people’s lives easier, the rest will come on its own. “If you can’t explain it simply, you don’t understand it well enough.”. But what if the person most commonly recognized as a genius—Albert Einstein—was a marketer? This quote is gold.
  • HUBSPOT  |  THURSDAY, MARCH 22, 2012
    [Product, Twitter] The Tactics You Need to Capitalize on the Fast Pace of Social Media
    On Twitter it's even lower at 2.8 So unless you want to spend the entire day clicking refresh on your Twitter stream, implementing some social media monitoring technology is the best way to stay on top of the conversations. And when customers take to Twitter, Facebook and the like with an issue, they expect a response immediately.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 15, 2011
    [Product, Twitter] 7 Keys to BtoB Social Media Success
    Social media is young and red-hot, but businesses, especially companies that sell complex products (software, hardware, insurance, etc.) For instance, social media covers Facebook, Linkedin, Twitter, Google Plus, Digg, Delicious, Reddit, and more. B2B Demand Generation | 7 Keys to BtoB Social Media Success. Social media is interactive.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 12, 2015
    [Product, Twitter] 3 Surprising Ways to Succeed in Social Media
    Just like I couldn’t walk up to you at a cocktail party and open up my jacket and say, Want to buy a watch ? I can’t jump into Twitter and Facebook and LinkedIn and say, Want to buy a watch ? Finally, social media cannot make up for a bad product or service. As of February 2015, he has 541,102 LinkedIn followers. My wife.
  • VOLACCI  |  MONDAY, DECEMBER 9, 2013
    [Product, Twitter] 6 Drupal Modules That Instantly Boost Your B2B Social Engagement
    Twitter Cards - Metatags for Twitter are a relatively new way to raise your social profile. Bringing in a Twitter or other social feed allows for creative social solutions, like sharing all of your employees tweets on the About Us page or aggregating all the comments about your brand or product. See Janrain''s solutions.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 9, 2015
    [Product, Twitter] 7 Personality Traits of Top Salespeople – from the Harvard Business Review
    Jeff Ogden of Find New Customers  ( @fearlesscomp on Twitter) worked in sales for software firms for many years, including firms like Optum Software and Business Objects, and I did have lots of success, but why? Is one better suited to sell the product because of his or her background? Modesty. Selling Style Impact: Team Orientation.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 25, 2014
    [Product, Twitter] 5 Easy Ways to Ignite Your Customer Service
    Know who they are, where they’re from, what products they’ve purchased, how much they’ve spent, or how they’ve interacted with your marketing. Whether it’s messaging you on Facebook or Twitter, or sending you an email or chat, you should have options open for customer contact. Know your customers.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 22, 2014
    [Product, Twitter] 2005 Called, It Wants Its Marketing Trends Back
    From brick-and-mortar stores adapting to accept phone orders, to customer service reps addressing complaints on Twitter, the effort to deliver omni-channel interactions is not new for many firms. The ultimate benefit of this is reducing the buyer effort to understand the benefits of your products / services. It’s all part of your job.
  • SAZBEAN  |  MONDAY, MAY 20, 2013
    [Product, Twitter] Interview with David T. Scott — Author of The New Rules of Lead Generation
    We’re seeing the emergence of new, online tactics like Facebook ads, Twitter ads, mobile ads, and e-mail marketing. If your Cost-Per-Lead is $100, but your product sells for $50, you could be losing money to acquire customers, especially if your product is a one-time sale item. This is an interview with David T.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2012
    [Product, Twitter] Savvy Speaks: New Year's Resolutions for Marketers!
    After a well-deserved holiday break, the Savvy Sisters are ready to go with these resolutions that will keep us focused and productive in 2012 -- see if any of them are right for you! A New Year is a new opportunity to rev up your business. Jamie. Stepping Out and Stepping Up. Carpe Annum! Heather. Sharpening the Saw. Michele. Wendy.
  • INBLURBS  |  TUESDAY, DECEMBER 28, 2010
    [Product, Twitter] 10 Business tools for Small Business
    Wazala : If you seek to start selling out your physical or digital products through your website and blog, it is the best tools that makes doing things easy and fast for your business. Tweet this on Twitter! If you are looking for a small business and then you need to grow you business very well. Send article as PDF.
  • HUBSPOT  |  THURSDAY, MARCH 29, 2012
    [Product, Twitter] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
    We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. Remember when I said it was easy to define the major social networks, like Pinterest, LinkedIn, YouTube, Facebook, and Twitter? And why should they be? And we have!
  • B2BBLOGGERS  |  THURSDAY, APRIL 29, 2010
    [Product, Twitter] Overcoming the B2B Marcom Manager's Content Conundrum
    Social bookmarks serve as a good reference for future blog posts and Twitter tweets.  Save tabbed groups for the social media-related sites you visit such as productivity tools (mentioned below), your listening posts, bookmarking sites and your company’s social media venues. Your B2B Marketing Plan Doesn’t Need Twitter.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 13, 2015
    [Product, Twitter] How to Hire The Perfect Person To Run Your Social Media
    Example 1: You’ve built a decent following on Twitter, Facebook , and Instagram. Additionally, the candidate must possess a solid understanding of the social media universe, including YouTube, Twitter, Flickr, StumbleUpon, Delicious, Digg, reddit, forums, wikis and blogs. Planning to increase your social media budget in 2015?
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2012
    [Product, Twitter] Why You Need Social Media Followers Who Won't Ever Buy
    Let's say that a follower who has 5,000 Twitter followers of his own shares one of your blog posts or retweets one of your tweets. To use a classic example, the makers of baking soda had a very specific use case in mind for their product: baking. Which is better? The answer may surprise you. It may seem obvious (more is always better.
  • WRITTENT  |  WEDNESDAY, AUGUST 14, 2013
    [Product, Twitter] 20 Proven Ways to Increase Engagement With Your Audience
    Successfully engaging your prospects through web content is crucial for capturing contact information and building relationships, in order to ensure visitors don’t simply bounce from your website without a second thought about your product or services. Twitter. Why Engagement Matters. Be Distinct. Report Breaking News. link]. link].
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 24, 2014
    [Product, Twitter] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
    Follow Seth on Twitter @sethwlieberman. Is there some sort of quiz or assessment that you can create around your product or service that plays to this? Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been acquired but none of his kids. ’, ‘What European City…?’,
  • B2B MARKETING UNPLUGGED  |  FRIDAY, APRIL 13, 2012
    [Product, Twitter] Why You Need a Catch & Release Program for Subject Matter Experts
    When my friend the sales director blew me off for lunch the other day, I wasn’t surprised. “I’m really sorry but someone just spotted a product manager on the fourth floor,” she gushed like a drunk birder. “I need to corner that slippery little *^#@?%, Follow me on Twitter @bizmkter. The problem is a simple one of supply and demand.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 31, 2012
    [Product, Twitter] 28 Tweetable Moments from Sirius Decisions Summit #SDS12
    And as usual, I used Twitter as my preferred note-taking device. Sales and Marketing Alignment Still # 1 Issue:  Sirius Decision mentioned that sales and marketing alignment is still the # 1 issue for us, but the Twitter traffic replied: “just get it done.” Cheesy line? Ok, I’ll stop.). Agree! BrennerMichael. sds12.
  • ONPATH  |  TUESDAY, JUNE 7, 2011
    [Product, Twitter] The Most Expensive Magazine in America
    So why not target market the sale of your products and services to the best potential prospects? Twitter @ cainetastic For 110,000 lucky readers, the most expensive magazine in America - Worth is actually free. But chances are you haven’t seen it. That’s because you don't have enough m oney. The $18.95
  • SAZBEAN  |  TUESDAY, DECEMBER 13, 2011
    [Product, Twitter] 7 Tips for Stellar Social Media Community Management
    You’ve created a killer Facebook business page, started building up your business’ Twitter following, installed company status updates on your LinkedIn Company Page, and maybe you’ve even created a Google+ Page. Now what? Tips for Successfully Managing Your Social Media Communities . 1. Exercise the 80/20 rule.
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 3, 2011
    [Product, Twitter] Upcoming Marketing Conferences « The Effective Marketer
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Sure, budget is short and you can’t attend every single event, but is good to know what’s coming up so that you can prepare yourself and pick the ones you should go.
  • CMO ESSENTIALS  |  THURSDAY, JANUARY 22, 2015
    [Product, Twitter] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
    Modern marketers pride themselves on learning the latest technologies to help make them more productive. However, they should be familiar with the most critical channels for business: LinkedIn, Facebook, Twitter, Pinterest, Google Plus, and perhaps Instagram, depending on the industry you’re in. resume that’s more than two pages long.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, APRIL 27, 2011
    [Product, Twitter] Guest Post: Beware the ROICAGR
    As told by Mr. Jabber Wocky, Product Manager in Wonderland. The keyboard keys went twitter-twitter send! Beware the ROICAGR. With apologies to Lewis Carroll.  . Twas the 90’s, and the shifting paradigms. Did gyre and gimble the Macs & PCs. All flashy were the PPTs. Beware the ROICAGR, my son! and stood awhile and thought.
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 21, 2010
    [Product, Twitter] Converting B2B Sales Data into Social Intelligence
    However access to so much data comes with a hefty productivity price tag. Online communities provide platforms for customers and prospects to pose questions and gain new insights into the products, services and companies they are considering. Follow him on Twitter at @umbertom. Data can also be misleading. Social Intelligence.
  • INBOUND SALES NETWORK  |  TUESDAY, MARCH 8, 2011
    [Product, Twitter] Social Media - Key 2nd Step in the Customer Buying Process
    New research from GroupM and comScore reveals that 48% of consumers who started with a search engine search for products and subsequently purchased, are taking a social activity as a next step in the buying process. Facebook, Twitter and YouTube are synonymous with the definition of social media. The Path. Search and the Late Kick.
  • WEBBIQUITY  |  TUESDAY, JANUARY 15, 2013
    [Product, Twitter] 24 More of the Best Facebook Guides, Stats and Rants of 2012
    ” How to Add A Twitter Tab to Your Facebook Page [Quicktip] by Hongkiat. Mustaza Mustafa presents a richly illustrated, step-by-step process for using the CertifiedSeller app to add a Twitter profile link to your tab on Facebook timeline. aging demographic may be cause for concern. Will Facebook lose ground to Google+?
  • SAZBEAN  |  MONDAY, DECEMBER 20, 2010
    [Product, Twitter] Best of 2010 – Understanding Facebook Page Insights
    This can give you some feedback on which posts have done better than others and what your fans are engaging with.  On the right you’ll see some demographic data about the fans who are interacting and posting on your page, which may help you tailor your message (and possibly your product). The Year in Review! But what does it all mean?
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 17, 2012
    [Product, Twitter] How to Build Client Relationships and Influence Renewals
    Create a set of resources geared towards customers that use your products and services to maintain a steady stream of communication, and to ensure that your customers know how to use your products. In addition to product-centric resources, thought-leadership pieces can build brand value with your clients. Promote Your Customers.
  • ANNUITAS  |  THURSDAY, FEBRUARY 9, 2012
    [Product, Twitter] Interview with Ardath Albee, CEO of Marketing Interactions
    You can follow Ardath on Twitter at @Ardath421. It’s not about the product, but rather the solving of the problem. Get your products out of the way and create content about what they’re interested in learning more about. We recently had the opportunity to catch-up with our good friend and B2B Marketing Strategist, Ardath Albee.
  • FIFTH GEAR ANALYTICS  |  MONDAY, MARCH 19, 2012
    [Product, Twitter] Five Engagement Strategies for Bank Marketers in 2012
    Powerful models can be run against your customer files to identify customer behavior triggers that tell you it’s time to sell specific products, or suggest the use of new services.  Follow Martha on  Twitter  or connect with her on  LinkedIn. Martha Bush. Below are five ideas for the bank marketers –. 1. Are you ready?
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 7, 2010
    [Product, Twitter] Organize Your B2B Social Media Content By Audience
    As you create content for the social media outlets of your B2B company, whether they are a blog, Twitter or Facebook, think about who your target audience is for each piece of content. This type of content needs to focus on high-level industry coverage, not your products or company news. For Your Industry. For Your Customers to Use.
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 11, 2013
    [Product, Twitter] Encore: YOUTility – Why Smart Marketing is About Help not Hype: @jaybaer on Marketing Made Simple TV
    To learn about Jay, please visit Convince and Convert   the top-rated content marketing blog, or follow Jay on Twitter at @jaybaer Marketing Made Simple TV is a production of Find New Customer s. The show also offers a great free excerpt of the book – just click the offer in the show. Jay Baer. Sell and you win a customer today.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 19, 2011
    [Product, Twitter] Find New Customers Fan of the Month – Kenny Madden
    He is also on Twitter at @kennymadden1973. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers.
  • SOCIAL MEDIA B2B  |  MONDAY, MAY 9, 2011
    [Product, Twitter] The Evolution of Social Business
    Since the beginning of time (at least in my lifetime), consumers have been sharing their thoughts, opinions, joy, fears and criticisms with their friends, family, community groups, even strangers about the products they love and the ones they hate. The social customer is not a new concept. No related posts. Communications social business
  • VIDYARD  |  THURSDAY, JUNE 12, 2014
    [Product, Twitter] The 4 Videos Your Brand Needs Right Now
    When first presenting your product or service, you’ll need to explain your primary function and how you deliver value in an explainer video. When describing the features of a new product, explainer videos are an easy way to communicate your unique selling proposition in 1-2 minutes. An Explainer. Some interviews. The Animated Hit.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 7, 2011
    [Product, Twitter] Setting Your Social Media Strategy – Part 2
    In short, your audit should evaluate the performance of marketing, sales, customer support, and product management. Branded presence – akin to the sidewalk outside your home, outside the confines of your website, locations such as YouTube, Facebook, and Twitter where you can maintain a concentration of your company’s collateral and messaging.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 22, 2012
    [Product, Twitter] 13 Experts Chime In on Klout’s New Algorithm to Determine Social Influence
    Everyone wants to avoid the type of situation that @Dooce made famous in the early days of Twitter. The changes will not significantly impact the fact that a Klout score will still be weighed more toward Twitter- and Facebook-centric activities. Klout says I can drive more behavior on Twitter than i can on Linkedin. Nobody.
  • MI6 MARKETING AGENCY  |  FRIDAY, NOVEMBER 19, 2010
    [Product, Twitter] The Mi6 Tweeklies: Week of November 8, 2010
    Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Chart: G7 Patent, R&D and Productivity Comparisons (Source: @nationalpost via/@Mi6agency). Monday. What’s Going On With Canada? Tuesday. Wednesday. Thursday. Friday.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 31, 2010
    [Product, Twitter] 3 Basic Social Media Tips For All Local Home Improvement Contractors
    Lindsay Lebresco of Conversation, a Social Media agency recommends the basics like Google Alerts, Twitter, Technorati and search engines to search out key categories – using keywords – that will let you know what people are saying about you and your business. If you’re a contractor, look at his tips to help improve your site.
  • LEADER NETWORKS  |  TUESDAY, OCTOBER 11, 2011
    [Product, Twitter] Five Ways To Avoid the "Valley of the Social Tools"
    Are you trying to reach a new audience with your products? Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. Social strategy and social operations are causing big changes in business today -- online and offline. They've emphasized click-through and followers. insert social tool name here.)
  • B2B MARKETING UNPLUGGED  |  MONDAY, OCTOBER 14, 2013
    [Product, Twitter] Hook, Line & Whitepaper: Why Content Needs to Know Its Place
    More and more, I suspect, we are generating demand for content, and not for our products. or follow me on Twitter @bizmarkter. I’m not sure why content is suddenly all that. Good B2B marketers have been flinging whitepapers , worksheets, calculators and webinars into the ether for years. Truly this is content’s Golden Age.
  • WEBBIQUITY  |  TUESDAY, APRIL 23, 2013
    [Product, Twitter] 33 Phenomenal Content Marketing and Copywriting Guides and Tips
    The most revenue?  It can also be insightful to track how these vary by product line or business unit.” Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head.
  • REPUTATION TO REVENUE  |  THURSDAY, MARCH 11, 2010
    [Product, Twitter] Social media and thought leadership: The virtuous circle for B2B marketing
    Executive interviews, client roundtables, external working groups, academic and think tank partnerships can all be part of the thinking process, not simply vehicles to disseminate finished products. This all seems fine, but I think it's far too limited a view. Social tools make these collaborations far easier and more affordable to manage.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 22, 2011
    [Product, Twitter] The Long Tail Story of B2B Social Media
    No one ever had an emotional response over the product specs of a 2×16 Copper Gigabit SPAN Physical Layer Switch (except maybe your network admin). Whether it is answering a product question on Twitter or responding to a comment about an ebook, companies need to listen and engage on social platforms. Storytelling. Network.
  • HUBSPOT  |  THURSDAY, JUNE 21, 2012
    [Product, Twitter] 23 Eye-Opening Mobile Marketing Stats You Should Know
    14) 1 in 5 smartphone users scan product barcodes, and nearly 1 in 8 compare prices on their phone while in a store. 17) Over 1/3 of Facebook's users access Facebook Mobile; 50% of Twitter's users use Twitter Mobile. Marketers are starting to realize that the mobile upswing isn't just a fad. Or even do a little mobile SEO.
  • HUBSPOT  |  FRIDAY, JANUARY 11, 2013
    [Product, Twitter] The Marketer's Guide to Pinterest SEO
    Going the “business” route also makes it easier to verify your website, add links to your Twitter and Facebook accounts, and add Pinterest buttons and widgets to your company site or blog. Etsy is a great example of a Pinterest presence that excels at mixing great content from other sites with products featured on its own site.
  • SAZBEAN  |  MONDAY, SEPTEMBER 5, 2011
    [Product, Twitter] You’re Looking at Social Media Marketing Wrong — 5 Examples
    The “potential” of platforms such as Facebook and Twitter is still lauded by wide-eyed marketers (and agencies, of course), and exposure appears to be the paramount objective. The easy road continues to be chosen over the productive one. Frankly, this is all nuts. Truly, totally insane. What went wrong? Where’s our awesome new future?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 22, 2013
    [Product, Twitter] 5 Tips to Writing More Effective Cold Emails
    If I was emailing someone about a social media marketing solution, I could use this strategy in the following way: Hi X, I noticed that you have been putting a lot of emphasis on building a  twitter presence. Finding ammunition is as simple as checking the corporate twitter. Demonstrate That It’s a Unique Email. That’s amazing.
  • LOOPFUSE  |  FRIDAY, JANUARY 6, 2012
    [Product, Twitter] Why choose LoopFuse for your marketing automation needs?
    Ask Bob Scheier and he’ll tell you.  In fact, he wrote up a great post on his decision, the other products he reviewed, and why he chose us in his  Lone Ranger Content Marketing post. Here is our favorite part: Of the two, LoopFuse won me over because their customer list included VMware, ET ETC. Thanks Bob!
  • LOOPFUSE  |  FRIDAY, SEPTEMBER 30, 2011
    [Product, Twitter] Ladies and Gentlemen, Start Your Marketing Automation Engines
    Making the decision to automate parts of your marketing process and to make use of a marketing automation software product are no exception. You can follow LoopFuse on Twitter  here or join us on our Facebook fan page  here. Sometimes getting started can be the hardest part. Click here to download the LoopFuse getting started guide.
  • WORKFACE  |  MONDAY, DECEMBER 5, 2011
    [Product, Twitter] How to be Where Your Customers Are – In the Digital Flesh
    This basically meant that anyone could add content to your website without you having to do anything; features like product ratings, product reviews, comments, etc. And today just about every major business website has social buttons (Twitter, Facebook, LinkedIn, Google+, etc.) This was the classic Static Brochure website.
  • HUBSPOT  |  THURSDAY, OCTOBER 25, 2012
    [Product, Twitter] 7 Companies That Totally 'Get' Their Buyer Personas
    This commercial is far more akin to what a professional's work routine might look like, and helps the business professional see how an Apple product might fit into their professional lives. One of the first things any marketer needs to figure out is who the heck they're marketing to. They totally get me!" Seventeen. Apple. No longer. MySpace.
  • MARKETING GENIUS BLOG  |  THURSDAY, APRIL 15, 2010
    [Product, Twitter] Is Email the Workhorse of Demand Gen?
    Demand Generation is all about generating interest in your products, assuming you can get hold of potential clients. Having an actual business conversation with people via LinkedIn or Twitter is limited to a small group of thought leaders and innovators. Fifteen years ago the telephone was the workhorse of B2B demand generation.
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 24, 2011
    [Product, Twitter] Why Design Matters in Content Marketing
    The companies that rise above certainly have great products or services, exemplary customer service and well-crafted messages. Finally, there’s the implementation – or production – process. You can follow her on Twitter or read more of her posts on Savvy B2B. Margery created a fantastic design for the eBook.
  • HUBSPOT  |  TUESDAY, APRIL 3, 2012
    [Product, Twitter] 7 Customer Loyalty Programs That Actually Add Value
    For $79 annually, Prime users get free 2-day shipping on millions of products with no minimum purchase, among other benefits. This program builds on their brand of sustainability and creating a high-quality product, and it matches perfectly with the company’s customer persona by providing a value that they really care about.
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