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  • FIFTH GEAR ANALYTICS  |  MONDAY, MARCH 19, 2012
    [Product, Twitter] Five Engagement Strategies for Bank Marketers in 2012
    Powerful models can be run against your customer files to identify customer behavior triggers that tell you it’s time to sell specific products, or suggest the use of new services.  Follow Martha on  Twitter  or connect with her on  LinkedIn. Martha Bush. Below are five ideas for the bank marketers –. Are you ready?
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 30, 2013
    [Product, Twitter] 5 Mindset Shifts Marketing Leaders Must Make
    This erosion of asymmetry of information, the consumerization of IT, and the lower entry-point pricing of many products (e.g., Follow her on Twitter ( @ MargaretMolloy ) or connect on  LinkedIn  for additional insights from her CMO conversations. 'We all know that real change starts with a shift in thinking. d like to add curiosity.
  • READYPULSE  |  MONDAY, JUNE 17, 2013
    [Product, Twitter] ReadyPulse Now Offers Instagram Brand Promotion Capabilities
    In its recent report Pew Research highlighted the recent trend of teens spending more time on Instagram and Twitter and away from Facebook. Match photos with products to enable shopping. Use best Instagram photos in your marketing campaigns, Web sites, E-commerce product and shopping pages and within your store. Highlights.
  • SOCIAL MEDIA B2B  |  MONDAY, MAY 9, 2011
    [Product, Twitter] The Evolution of Social Business
    Since the beginning of time (at least in my lifetime), consumers have been sharing their thoughts, opinions, joy, fears and criticisms with their friends, family, community groups, even strangers about the products they love and the ones they hate. The social customer is not a new concept. No related posts. Communications social business
  • B2B MARKETING UNPLUGGED  |  TUESDAY, NOVEMBER 19, 2013
    [Product, Twitter] Just Because It’s Content, Doesn’t Mean It’s Good
    Suddenly, corporate marketing departments lost control of the means of production (sorry, Karl). Our days of lavish production values on corporate videos ended in a Songified mush of video for its own sake. or follow me on Twitter @bizmarkter. 'It must have been about June when Linda called. “Do you know a good B2B writer?”,
  • DELICIOUS B2BMARKETING  |  MONDAY, APRIL 4, 2011
    [Product, Twitter] 5 Steps for Crafting an Effective B2B SEO Blogging Strategy
    Consider what is taking the place of the blog: social sites like Facebook and Twitter. For B2B blogs, we tend to find a multiple author strategy works best, since there are multiple product lines, target audiences, etc. Are you a Search Engine Watch Member? am going to set up PPC for three senior living communities, all. Team meetings.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 11, 2014
    [Product, Twitter] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
    Does it provide one of the five essential content vitamins (product information, customer FAQs, how to’s, styling, and ratings and reviews) but still gets left untouched on marketers’ plates? Sharing photos on Facebook and Twitter will increase engagement and sharing. 'Author: Heidi Cohen Is your content marketing like spinach?
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 10, 2011
    [Product, Twitter] “If we just do _, everything will be fine”
    Follow  Jeff on Twitter or download the high acclaimed  white paper on sales lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 6, 2011
    [Product, Twitter] Sunday thoughts
    Follow  Jeff on Twitter or download the  free white paper on lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation.
  • B2B IDEAS @ WORK  |  FRIDAY, MAY 27, 2011
    [Product, Twitter] Think Outside the B2B Trade Show Booth
    However, show-specific blogs were written and promoted via Twitter and LinkedIn. As a follow-up, the leads were given an opportunity to download an industry-specific ezine and placed into a lead-nurturing campaign that would offer content geared towards educating prospects rather than hammering them with product features. SITUATION.
  • MARKETING INTERACTIONS  |  FRIDAY, AUGUST 20, 2010
    [Product, Twitter] Webinar Q&A: Content is Marketing Currency - Australian Audience
    The only way your content can evolve from company and product focused feeds and speeds content is if it is designed to match your buyers' perspectives about their highest priority issues. They include: Phrasing, Webinars, Blogs, Twitter Streams, LinkedIn, Bit.ly audience a few months ago. You can see their Q&A here. 
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 29, 2014
    [Product, Twitter] Need Content? Tap into the Crowd!
    Often, they have success stories from using your product or service in an innovative way, or they love working with your team and are advocates for your company. This can also help raise brand engagement, and give you ideas for improving or developing your product or service. Their question may be more complex than you think it is.
  • HUBSPOT  |  MONDAY, AUGUST 8, 2011
    [Product, Twitter] Marketing Lessons From Politicians' Social Media Abuse [Marketing Update]
    The social media world is all abuzz with how politicians are using social media and Twitter to engage with voters in advance of the U.S. Earlier this month, one of Newt Gingrich’s former campaign staffers revealed to Gawker.com that most of the Republican Presidential candidate's Twitter following is fake. 2012 elections.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 1, 2013
    [Product, Twitter] How to Become a Thought Leader In Your Industry
    'A company with a reputation for dependability, consistency and quality services or products will win consumers'' business. Each social network could have its own blog post about it, but make sure you have access and are consistently posting on the three most popular: Twitter, Facebook and LinkedIn. The key word here is novel.
  • MI6 MARKETING AGENCY  |  SUNDAY, AUGUST 7, 2011
    [Product, Twitter] Our Favourite Posts, Week of July 18th
    Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development.
  • HUBSPOT  |  TUESDAY, MARCH 26, 2013
    [Product, Twitter] How Will the Social Web Monetize the Uptick in Visual Content?
    People naturally tag the names of people and places they care about -- not products. What’s needed is more image intelligence -- a way to systematically scan and detect the presence of brand logos, packaging, and products lurking inside the billions of consumer photos streaming into the internet each week. Words drive SEO.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 28, 2014
    [Product, Twitter] How to Focus Your Marketing Messaging on What People Really Want
    Follow Josh on Twitter  @jhaynam. If the product is positioned as a way to make Tom’s work take less time so he can accomplish more, he’ll bite. 'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes.
  • B2B MARKETING UNPLUGGED  |  MONDAY, OCTOBER 15, 2012
    [Product, Twitter] Why Time is on Your Side When Marketing to Small Business
    Those of us whose bonus depends on moving some products to this market will be anxious to count the revenue from this season. In fact, most will pay more for a product if it gives them back a little bit of time. They’ll be the ones who can position their products and services with a succinct Return On Time Invested (ROTI) discussion.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, NOVEMBER 25, 2011
    [Product, Twitter] Becoming the Sally Field of B2B Email Part Three
    If your email message is promising, say, some research that a customer might useful, it’s pretty dumb to have them click a link and end up watching a product demonstration video. Nothing wrong with either, but what got the victim’s attention and trust was research, not product. Follow me on Twitter @bizmkter.
  • B2B MARKETING UNPLUGGED  |  SATURDAY, MAY 8, 2010
    [Product, Twitter] Trade Shows Part 3: Do You Give Good Booth?
    It’s important they leave knowing less, if possible, about your products than when they arrived. Don’t ask any open-ended questions: Be sure you talk only about your products and services. Be a little condescending: This is a good way to scare off the non-technical people who wouldn’t really understand your product anyway.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, AUGUST 11, 2011
    [Product, Twitter] Waiter, There’s a Hamster in My Drink!
    The glass is the hours you spend at work, ice is your strategic priority activities, gin is the stuff you are actually paid to do, tonic is the time you spend on meetings, email and other necessary, productive stuff and lemon is unpleasant but necessary time spent filling in forms and going to mandatory meetings. m talking about hamsters.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 1, 2011
    [Product, Twitter] For Social Media to be Successful, Sales and Marketing Need to Work Together
    Explain to them why you’re doing a blog and what kinds of things you’re posting on Facebook and Twitter. They can tell you what types of products they’re looking at, what market they are in, and a host of other valuable marketing insights that we wouldn’t have otherwise. Make Don’t expect total buy in.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 13, 2010
    [Product, Twitter] Savvy Speaks: How to Really Engage Readers with Your Blog
    Twitter, Facebook, Linkedin, and commenting on others' blogs are all a necessary part of my blog marketing day. place where existing customers can get information about an upcoming product release, users conference, industry event you are sponsoring, etc. Promote your posts to your networks (through LinkedIn, Facebook, Twitter, etc.
  • ENGAGE  |  WEDNESDAY, JULY 13, 2011
    [Product, Twitter] This Blog Post May Not Be For You
    Follow us on Twitter!” They use their own commercial airtime to let haters hate on their product all to prove the point that they’re not for everyone and they’re not trying to change who they are to be for everyone. W e spend a lot of time wooing people to like us. Like us on Facebook!” Maybe. The media was outraged.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 2, 2011
    [Product, Twitter] Five Keys to Creating Content that Drives Awareness
    Ways to improve business or reduce cost that require purchasing your product are only valuable when I’m in market. Noting the launch of Twitter lists today isn’t helpful. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Answer: “Well, DUH!&#. Current.
  • WEBBIQUITY  |  TUESDAY, MAY 29, 2012
    [Product, Twitter] When Behavioral Tracking Gets Creepy
    For example, if you search for “camping gear,’ visit a couple of websites that sell camping gear, and read a few articles about the latest new camping products, don’t be surprised if you start seeing ads for camping equipment brands and retailers on subsequent websites you visit. Image credit 5 to 9 Branding. Helpful?
  • B2BBLOGGERS  |  WEDNESDAY, JULY 21, 2010
    [Product, Twitter] 5 P's of B2B Social Media Marketing | B2Bbloggers.com - B2B Social.
    However, look beyond marcom for content providers such as sales, tech support, product management and even R&D.  For example when you’re signing up for Twitter what will your handle be; what will the handles be of those contributing?  She can be reached at www.jdamico.net and on Twitter @copywriter4u. Patience! Or Does It?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 21, 2012
    [Product, Twitter] An Introduction to the New Power of Social Media Lead Management
    Clearly, they have an interest in the things that you are saying and the product(s)/service(s) you have to offer. 2) Send Product- or Service-Oriented Emails. When it comes to email marketing , your boss most likely wants you to send communication about your product or service. Social media was once a shiny new toy. Everything.
  • INBOUND SALES NETWORK  |  TUESDAY, OCTOBER 18, 2011
    [Product, Twitter] The Truth About Online Lead Generation
    Trying to sell a cold prospect who has never heard of your, your company or your product in one or two messages just does not work. LinkedIn, as well as other social networks like Twitter, allows you to take word-of-mouth marketing to the next level. Yet another will tell you it’s social media because it’s the latest trend.
  • HUBSPOT  |  SUNDAY, JULY 21, 2013
    [Product, Twitter] More Sharknado Coming Your Way, and Other Inbound Stories of the Week
    Perhaps its acquisition of mobile ad tech startup Admovate will help it roll out some new ad products that tickle people''s fancies. million) by asking fans to submit their title recommendation for the new movie via Twitter. Speaking of Twitter. 'Happy sweltering Sunday, readers! At least it''s sweltering here. Holy humidity.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 27, 2010
    [Product, Twitter] Measuring the Impact of Social Media in B2B Marketing
    It’s about engaging with customers, prospects, industry press, analysts, bloggers and other key influencers to increase the amount of positive conversation about your company,  product or service. separate Twitter accounts for support and marketing, separate business-focused and technology-focused blogs, etc.). Podcasts. Video.
  • B2B IDEAS @ WORK  |  WEDNESDAY, NOVEMBER 10, 2010
    [Product, Twitter] B2B Seminar Eavesdropping: “Branding Schmanding”
    He was an old-school print production guy who could accurately declare the details of a paper stock with a glance, a graceful flick of a corner, and a gentle fingertip stroke. The product was fully recognizable and conveyed the client’s ownership across all means of communication. Follow me on Twitter. Supercalendered.”
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JUNE 2, 2011
    [Product, Twitter] Bowling for Paradigms with Wikibrands
    Chapter 10 is worth a look too, though it includes a story about Dell that had me worried about Body Snatchers for days and a very strange formula for wikibrands which I can paraphrase thus: Wikibrand Value = (Core product/service + Experience) x (Seth Godin + Mitch Joel – Don Tapscott). Follow me on Twitter @bizmkter. Seriously?
  • MEASURABLE MARKETING  |  THURSDAY, NOVEMBER 3, 2011
    [Product, Twitter] Content Marketing: 5 Tips and Tricks for a Winning Strategy
    Your website, whitepapers, webinars, blogs, YouTube, LinkedIn, Facebook, Twitter - the list goes on. product developers) and customer-facing staff can really thrive. Case in point: MTV did this in 2010 with their search to find a Twitter " jockey ". The importance of great content cannot be. overstated. marketing. Period.
  • THE EFFECTIVE MARKETER  |  MONDAY, NOVEMBER 30, 2009
    [Product, Twitter] The Fun Theory: How to Change Behavior
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Corporate America usually relies on some form of compensation system which basically uses a reward/punishment method that tries to coerce people into doing what the company wants.
  • THE EFFECTIVE MARKETER  |  FRIDAY, JULY 23, 2010
    [Product, Twitter] What Trigonometry Has to Do With Marketing?
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Trigonometry Has to Do With Marketing? And then something happened.
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 7, 2011
    [Product, Twitter] Making the Most of Your Webinars
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Sure, depending on your industry the numbers might be skewed but at least you have a benchmark and something to show (or not!) senior management when your results are being questioned.
  • THE EFFECTIVE MARKETER  |  TUESDAY, FEBRUARY 22, 2011
    [Product, Twitter] WordPress Plugins for Marketers
    Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! To make it easier for everyone I’ve compiled the suggestions from the group into an easy-to-read list (sorted alphabetically). Let us know! Like Be the first to like this post.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MARCH 24, 2011
    [Product, Twitter] Why Sales and Marketing Don't Get Along « The Effective Marketer
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! from the marketing guy and “Their leads suck!&# from the sales guy. No news there. But why is that this fight on lead quality continues? Like Be the first to like this post.
  • SYNECORE  |  SATURDAY, FEBRUARY 1, 2014
    [Product, Twitter] Pin to Win: Social Sharing on Pinterest Trumps Email
    Brands that showcase their products and services on Pinterest instantly create ready proximity to these pools of affinity, an important element in stimulating consumer action. 'I’ve long argued that Pinterest is the most sales-actionable social network around. Most of that growth was driven by women, who account for 56.76 Here’s why.
  • WWW.BRAINSHARK.COM  |  FRIDAY, MARCH 8, 2013
    [Product, Twitter] Sales Team Enablement Content: Are You Prepared?
    Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog Customer Articles Success Stories Example Presentations Product Suggestions Brainshark Articles Best Practices Industry Trends Mobile Product Updates News & Events Featured Presentations Blogger Bios Community.
  • SAZBEAN  |  TUESDAY, MARCH 11, 2014
    [Product, Twitter] Rethink The Psychology of Your Calls to Action
    Continue Shopping” will put you right back where you were, looking at the last product you viewed. Maxwell Systems , a construction software provider, sells their products to other businesses. To see more of her work, follow her on Twitter at @ adrienneerin. Color  Color is a huge factor in CTA button psychology.
  • THE TOP LINE  |  FRIDAY, DECEMBER 3, 2010
    [Product, Twitter] Wondering what content your prospects find most relevant? Ask them.
    Today, everyone is all a-twitter about the importance of being relevant. Best of all, each of these accounts was a highly qualified buyer for our products or services. As they should be. According to Marketo’s Andrew Spoeth, the average B2B buyer receives 20+ campaign touches per week. Know  prospects’ priorities.
  • ILLUMINATING THE FUTURE  |  MONDAY, OCTOBER 26, 2009
    [Product, Twitter] Why Unify B2B Marketing? Poe Knows
    If you've tuned into all the marketing forums and Twitter-Talk, you might get the impression that buyers simply aren't that into you. I'm not simply buying ad words, posting on Twitter and waiting for them to come to me. One interesting thing about marketing is its capacity for wide pendulum swings. They will have educated themselves.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 22, 2013
    [Product, Twitter] 5 Tips to Writing More Effective Cold Emails
    If I was emailing someone about a social media marketing solution, I could use this strategy in the following way: Hi X, I noticed that you have been putting a lot of emphasis on building a  twitter presence. Finding ammunition is as simple as checking the corporate twitter. Hi I’m Scott and I do business development at X company.
  • HUBSPOT  |  TUESDAY, APRIL 30, 2013
    [Product, Twitter] Two Personas Every Marketer Should Care About, Even if They Never Buy
    For example, there are only 34 Twitter users in New York who have “plumber” in their bio. You will get back a list of other common words these people have in their Twitter bio. This could help you identify other interests that plumbers have, giving you things they may link to or share on Twitter. The Company Fan. The Influencer.
  • LEADER NETWORKS  |  THURSDAY, MARCH 11, 2010
    [Product, Twitter] Can Social Media Co-Exist with Traditional Marketing?
    And what happened next was a veritable flood of controversy, emotions, and productive idea exchange. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. A thought leadership storm happened recently in the Social Media Today LinkedIn group. Clearly, Jack's single question opened Pandora's box.
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Product, Twitter] How to Use "Pay With a Tweet" to Generate Leads
    It''s a service that lets visitors access your lead content without having to “pay” for it by giving up any personal information on a form -- all they have to do is share it with their own networks or Facebook, Twitter, LinkedIn or Xing to access the content. How to Create a Pay With a Tweet Button. 4) Craft the tweet''s text.
  • KOMARKETING ASSOCIATES  |  FRIDAY, APRIL 4, 2014
    [Product, Twitter] 3 Ways to Expand Your Content Marketing Strategy Beyond Blog Posts
    Email newsletters are a great way to put a focus on providing information as a trusted resource, without explicitly trying to sell the recipients specific products and services. Connect with Kelsey on Twitter  @wonderwall7. 'For many B2B companies, just simply having a blog at all has been a huge accomplishment. White Papers. Glossary.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, MARCH 30, 2011
    [Product, Twitter] Content Curation Grows Up, Original Content Still Key
    Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. To find the best and most relevant content and bring it forward. Heres what they found. Highlight.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 13, 2010
    [Product, Twitter] 11 Predictions for B2B Social Media in 2011
    Offer customers product reviews, dealer locations and other information that can be useful while on the go. While the big three platforms of Twitter, Facebook and LinkedIn will continue to reign supreme for most B2B companies, niche industry sites and forums will become more important this year. Mobile, Mobile, Mobile. With 4.6
  • FUNNEL FOCUS  |  WEDNESDAY, JANUARY 25, 2012
    [Product, Twitter] Content Marketing Retreat This Week
    Day 2 will have individual one hour breakout sessions with each of the speakers so that the attendees can understand how to implement their content marketing plans utilizing our products and services.  This Thursday and Friday we head to Langley, Washington for the 2 nd Annual Content Marketing Retreat. and Retreat creator and host.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 16, 2011
    [Product, Twitter] Week in Review December 16th
    How to Build a Tribe on Twitter by @seanplatt. Comparing Products Part 5 - Important Customers by @sehlhorst. Scott Selhorst walks through the analysis needed to determine which customers to focus on and how your product addresses their needs Hope you enjoy them as much as we did. Make a note!
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 7, 2013
    [Product, Twitter] 3 Ways To Differentiate Your Brand in Search Engine Results
    Suggested Order for Product-Based Pages: Primary Keyword – Secondary Keyword | Brand Name. Products. Jill Whalen of  High Rankings  is a proven SEO that I follow on Google Plus , and  Twitter. Optimizing Existing HTML Title Tags. audited a company called  Zmags , a company that produces digital publishing software. In Reviews.
  • LEAD VIEWS  |  FRIDAY, AUGUST 27, 2010
    [Product, Twitter] Nurture The Leads In Your Sales Funnel – On Social Media
    For now I will restrict myself to Twitter and Linkedin, as both are quite popular in the B2B space. Once you have this data in place – you can do the following: On Twitter. Use your company’s corporate (Twitter) profile to follow the other company and the concerned executive’s Twitter profile.
  • WRITTENT  |  TUESDAY, FEBRUARY 11, 2014
    [Product, Twitter] 20 Rocking Tools for Successful Blogging
    Whether you want to know more about tools for better productivity during writing, better formatting options , or maybe a plagiarism checker, please read on. That’s why you need this full-screen writing tool to give your productivity a boost and minimize potential distractions. WordPress. FocusWriter. Feedly. Pocket. Scoop.it.
  • FATHOM  |  THURSDAY, OCTOBER 24, 2013
    [Product, Twitter] Best Practices for B2B Social Media Success
    The top performing B2B companies of the last year got the bulk of their leads from LinkedIn, Twitter and YouTube, with LinkedIn leading the pack by a significant margin. Attempts to use Twitter to blatantly promote products or services fell flat. 'B2B Lead Generation through Social Media. Best Practices for Social Media Success.
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Product, Twitter] Sustainable Innovation As A Strategy For Growth
    Over 40 SMEs have already benefited from this fully funded program through product or service development, reshaping waste management systems and planning marketing campaign as a few examples. Follow us on Twitter at: SDI_ or LinkedIn: Sustainable Design-led Innovation or call 01234 75 0111 ext. Sustainability sustainable innovation
  • MODERN B2B MARKETING  |  MONDAY, MARCH 14, 2011
    [Product, Twitter] 3 Marketing Analytics Tricks
    Be the one to answer their questions and you have a better shot of building a relationship and being top-of-mind in their research for products/services. Track Twitter/Facebook campaigns. You can track tweets and traffic from Twitter or Facebook individually by first identifying your desired URL with a campaign tag. Use Bit.ly
  • HUBSPOT  |  SATURDAY, AUGUST 3, 2013
    [Product, Twitter] WTF Is the Future of Business? Brian Solis Has an Answer
    In this new world, the marketing of products becomes as important as the products themselves. Solis is a rare web intellectual, a guy who can melt your brain on Twitter but can also think and write convincingly in chunks of more than 140 characters. 'Have you ever wondered what the future of business will look like? must read.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Product, Twitter] 6 Compelling Social Media Stats Marketers Should Know [Data]
    Unsurprisingly, social network usage is up, and the findings showed that nearly 80% of US internet users spend time on blogs and sites like Facebook and Twitter. As a marketer, this means that any landing pages, blog posts, or ebooks you link to on Facebook or Twitter accounts should be optimized for mobile devices. Tweet This Stat! ).
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Product, Twitter] 6 Smart Strategies for Segmenting Your Dynamic CTAs
    Someone who is visiting your website for the very first time is probably much less qualified to buy from you than a visitor who has already downloaded some of your content and attended a product webinar. That sounds like a great opportunity to promote some of your more product-focused offers, like a product demo or a trial.
  • INBOUND SALES NETWORK  |  THURSDAY, APRIL 14, 2011
    [Product, Twitter] It’s about Revenue not Vanity
    The sole purpose of marketing is to get more people to buy more of your product or service, more often, for more money. If your marketing is not delivering paying customers to the cash register with their wallets in their hands ready to buy your product or service, don’t do it. Think of Marketing as an Investment, Not an Expense.
  • SAVVY B2B MARKETING  |  TUESDAY, OCTOBER 20, 2009
    [Product, Twitter] How to Lay a Solid Foundation for Marketing Success
    Adelle Revella, who has been using buyer personas to market technology products for more than 20 years, provides lots of advice and ideas on her blog. Earlier this year, Gartner published a report entitled Marketing Essentials: Marketing Activity Cycle for High-Tech and Telecom Providers. Related posts: Do you know your enemy? But Do You?
  • HUBSPOT  |  FRIDAY, JULY 4, 2014
    [Product, Twitter] 9 Brands That Totally Nailed Their Fourth of July Marketing
    Think of some businesses whose products or services might enhance yours, and then offer a package deal for the next holiday. The lighting is just right, the product placement is obvious but not overwhelming, and there are hints of that fun, party atmosphere Independence Day is famous for. Lowes. Happy 4th of July! Vine #loop https://t.co/1UllbqpjVk.
  • WEBBIQUITY  |  FRIDAY, AUGUST 17, 2012
    [Product, Twitter] Top 5 Reasons Web Marketing Now Relies on Content Strategy
    They like and recommend on Facebook, re-tweet and quote on Twitter, plus one in Google+, and share links through other sites. Competition is not just about the best product, lowest price or biggest ad budget, but about who can provide prospective buyers with the most compelling and search-worthy content. Guest post by Celina Conner.
  • WEBBIQUITY  |  TUESDAY, JUNE 15, 2010
    [Product, Twitter] Three Words That Should Never Be Used With Social Media
    To cite one specific social medium, it’s not about having the most followers on Twitter , but having the most engaged followers. To be sure, there are many helpful social media tools that make certain tasks, such as monitoring, more productive. It has a purpose and needs a budget. Automate. But not in social media. Campaign.
  • INBLURBS  |  MONDAY, JULY 16, 2012
    [Product, Twitter] Eloqua Announces Chatter Integration
    Eloqua connected me with their product team who gave me a demo. LinkedIn – Twitter – Google +. Eloqua revealed this week a new integration with social enterprise app innovator Chatter. The Salesforce.com-owned business network will automatically be integrated into Eloqua’s Marketing Automation (MA) platform free of charge.
  • HUBSPOT  |  THURSDAY, AUGUST 29, 2013
    [Product, Twitter] Screw Sexy, Be Helpful: Creating Compelling Content in a Snoozeworthy Industry
    used to work at a hearing aid center that carried very niche products, for example. This means you can spend less on reaching an audience that has a much higher ROI than simply shouting at people that they need you and your product or service. When a consumer has a problem and your product or service solves the pain, you gain a fan.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 16, 2012
    [Product, Twitter] Question B2B SEO Tactics That Don’t Involve Strategic Marketing
    lead generation, product marketing, or specific marketing segment)? How will content generation tie into branding and product marketing initiatives? Some of the things I would evaluate when reviewing a guest blogger: Evaluate the individual’s social media presence, particularly LinkedIn, Twitter, and Google+. Splogs.
  • HUBSPOT  |  MONDAY, JULY 23, 2012
    [Product, Twitter] Answers to Your Top 7 Questions About Mastering LinkedIn Marketing
    During the webinar, we had loads of excellent questions come in on Twitter and through the webinar chat page. and growing a following based on their company as a brand , not just as a product or service. If your audience is the right fit for your product or service, LinkedIn Groups can generate some serious leads for your business.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 14, 2010
    [Product, Twitter] Ten Things to Do in a Recession
    Identify the people you would love to hire away from your competitors, partners or suppliers and make sure you have them connected on LinkedIn or Twitter in case they get the push. Resist the urge to delay product launches. follow me on Twitter: [link]. Here are ten things you can do to take advantage of the downturn.
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, MAY 4, 2010
    [Product, Twitter] Real Editors Don't Just Retweet
      As a marketer, your “reporters” are your developers, your salespeople and your product managers.   Yes, you need to redistribute good stuff from blogs, RSS feeds and Twitter to keep yourself visible.   The only problem is that some of the very smart people giving this advice have no real idea what an editor does.
  • HUBSPOT  |  TUESDAY, JULY 10, 2012
    [Product, Twitter] 16 Ways to Simplify Your Prospects' Decision-Making Process
    Instead, make it easy to navigate to within the products section of your website. 7) Provide Product Guides (About Your Product and Your Industry). I (as a prospect) have a decision to make: whether or not to buy your product, or possibly opt for another competing product. 1) Add Calls-to-Action. WIIFM?).
  • WRITTENT  |  FRIDAY, FEBRUARY 28, 2014
    [Product, Twitter] 15 Call to Action Samples for Rocking Blog Posts that Convert
    Example: Do you use any of these productivity hacks in your daily workflow? Does your product or service lend itself well to impulse purchases? It’s easy to purchase blog posts today by visiting our product page ! Feel free to share on Twitter or Facebook by using the super-easy share buttons on the left! Spark a Debate.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 18, 2010
    [Product, Twitter] 7 Common B2B Social Media Marketing Mistakes
    Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Rita’s Water Ice tweeting about their flavor of the month on a hot summer day). 
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Product, Twitter] The 7 Personalities Every Successful Social Media Manager Has
    It''s why Google -- and sometimes even your Twitter feed -- is your Yellow Pages. Or what product update would make their lives easier? great social media manager understands the importance of customer feedback and its effect on improving the product/service and/or customer experience. 1) The Informant. 2) The Inquirer. Rinse.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, NOVEMBER 10, 2010
    [Product, Twitter] The Mi6 Tweeklies: Weeks of October 25 & November 1, 2010
    Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Chart: Social Media Metrics being used by products and services firms, #b2b & #b2c (Source: Duke via/@eMarketer). Week of October 25. Monday. Tuesday. Wednesday.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 4, 2014
    [Product, Twitter] Is Snapchat for Small Businesses?
    Taco Bell used Twitter to tell fans they’d be making a special announcement on Snapchat, and used the app to share the return of its Beefy Crunch Burrito, building brand loyalty and customer engagement. Karmaloop also shares information on new products and coupon codes. But not all snaps disappear after 10 seconds. All rights reserved.
  • HUBSPOT  |  SATURDAY, MARCH 16, 2013
    [Product, Twitter] How to Center Align Your Embedded Tweets [Quick Tip]
    But a couple of months ago when we went to embed a tweet into one of our blog articles, we noticed that Twitter no longer included an out-of-the-box option to specify the alignment of embedded tweets like it used to. Next, copy the standard embed code Twitter generates for you. We love us some embedded tweets. Four words: Pain. Voila!
  • WINDMILL NETWORKING  |  TUESDAY, JULY 10, 2012
    [Product, Twitter] Top 3 Relationship Building WordPress Plugins That You’ve Never Heard Of
    Rather than let all of that traffic go to waste, you can create a message that encourages them to sign up to your email list, buy your latest product, or join the community in some way. There are many who post shout-outs to new followers on Twitter or Google Plus – you can be doing the same with your blog commenters!
  • SALES CHALLENGER  |  TUESDAY, DECEMBER 11, 2012
    [Product, Twitter] The Last 5 Trends Every Sales Exec Should Know for 2013
    They don’t manage their business in a static manner; a significant part of any business stakeholder’s job is to find ways to improve their business whether they’re an end-user of products or a CXO. Follow the SEC on Twitter @CEB_SEC. Follow Nick Toman on Twitter @nick_toman. Thanks for sharing those as extensively as you did!
  • ENGAGE  |  WEDNESDAY, NOVEMBER 14, 2012
    [Product, Twitter] What the LPGA’s Media Guru Can Teach Us About Social Media
    Product needed to be recalled? Don’t be lulled into a sense of false security because everyone on a Twitter hashtag is talking about “things that happened at band camp” and laughing about it. Twitter and social media platforms allow players to separate themselves from the competition and become unique brands. Always anticipate.
  • EB2BLEADS  |  WEDNESDAY, APRIL 6, 2011
    [Product, Twitter] Measuring Marketing Effectiveness Online
    Search Rank For Generic Term - Measuring your ranking for generic search terms (not your brand) like "xx product" or "yy service" in Google and other engines. 4) Measuring Marketing Effectiveness With Twitter Followers, Klout and Tweets. Are you measuring marketing effectiveness online for your digital marketing activities ?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JANUARY 13, 2012
    [Product, Twitter] Case study: A marketing strategy when you have nothing to sell
    This presents the marketer’s nightmare scenario: Having no product to sell. They have a lively Facebook and Twitter presence emhpasizing “no other mountain compares to the inspiring scenic beauty, varied terrain and rockin’ nightlife.” You can find her blog at [link] or on Twitter @tiffabrown. Last year, 7.6 Studios.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 24, 2014
    [Product, Twitter] How to use Power Editor to Ignite your Facebook Marketing
    Retailers can use their email list to target ads to reach customers who are millennials, their top spenders, or those who have a preference for a selective product in their stores. You can find her on Twitter , LinkedIn , & Facebook. 'By M. Valentina Escobar-Gonzalez, {grow} Community Member. How did they know I spoke Spanish?
  • WEBBIQUITY  |  MONDAY, APRIL 11, 2011
    [Product, Twitter] The Social Media Monitoring Metric We Need, But Can’t Get
    Comcast similarly changed the perception of its service–creating good karma , if you will–by listening and responding to customers on Twitter. Advertising is product- or service-focused: buy our product or service because it does A, B and C. But there’s one critical metric that remains elusive to measure.
  • DIGITAL VOICES  |  WEDNESDAY, FEBRUARY 13, 2013
    [Product, Twitter] How Social Media Marketing is Driving Big Businesses
    To cash in on this growing opportunity, according to a new study by the University of Massachusetts at Dartmouth 2 , 73% of all Fortune 500 companies used Twitter, 66% had a Corporate Facebook page and 28% had a public facing blog in 2012. Dell “tweets” about special promotions for its followers on Twitter. References.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Product, Twitter] 6 Ways to Establish Yourself as an Industry Thought Leader
    Being known as a thought leader in your industry is a huge step in the right direction toward increased credibility for your business and its products/services. well-written blog will make prospects and current customers confident that the products and services they buy from you are created using industry expertise.
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Product, Twitter] The 12 Types of People You’ll Meet at a Conference
    ” Superfans never forget to include a speaker’s Twitter handle in hopes that he or she will retweet or reply. The difference here is that salespeople are usually only interested in selling their company’s core products and services. Should you be networking to make connections with smart people? 1) The Networker.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 9, 2012
    [Product, Twitter] 10 Reasons Why B2B Companies Are Failing With Social Media
    Instead paid social media marketing efforts on platforms like Twitter, Linkedin and Facebook should be used to bolster your organic marketing investment. Brainstorm with your team about some of the awesome, yet unexpected applications of your product. Too many B2B companies are flat out failing at social media marketing. Photo: Flickr.
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2012
    [Product, Twitter] 11 Ways to Give and Get Customer Love
    Feature Customer Successes in Case Studies and Testimonials: If your product or service is one that helps make peoples' lives better in one way or another, feature your top customers in case studies or testimonials that you can publish on your website and share in social media. you ask? Your customers, that's who. Customer Evangelism. Be fun.
  • B2B IDEAS @ WORK  |  TUESDAY, DECEMBER 28, 2010
    [Product, Twitter] Diversity & B2B Buying Behavior
    During the holiday season, I noticed companies selling gift-worthy products increased their media placement with messages that invoked the “giving time of year.” Get your B2B Twitter Toolkit But one company in particular, Wal-Mart, utilized another factor worth talking about. Who are they? What do they look like?
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Product, Twitter] 5 Clever Uses of LinkedIn's Brand New Group Polls Feature
    But before you do that, also check the Twitter box to tweet that bad boy out! Use polls to get product and service feedback. Thinking of rolling out a new product/feature/service? Not sure what to prioritize next in your product update queue? How to Create a Poll on LinkedIn Groups. Now let's set up your first poll.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 4, 2011
    [Product, Twitter] 6 Steps to Socialize Your B2B Selling
    Connect with Your Target Contacts on LinkedIn and Twitter. LinkedIn profiles offer a direct gateway to Twitter handles. This is a major benefit as Twitter handles are otherwise difficult to obtain and often do not clearly indicate a person’s full name (e.g., Lattice Engines CEO Shashi Upadhyay goes by @shashikup on Twitter).
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 24, 2012
    [Product, Twitter] Customer Service Essential for Small to Medium Businesses
    If you haven’t already, create a twitter handle for your support team. Social CRM apps , which allow you to better track your customers online behavior, increase productivity among your sales team by about 25 percent. How does your website look? ” Do you have a social channel for your customers? link] 0.
  • B2BBLOGGERS  |  MONDAY, MAY 24, 2010
    [Product, Twitter] 5 Ways Marketing Automation Can Funnel Better Leads to Sales
    Demand Generation Marketing automation facilitates demand generation through targeted marketing programs that drive awareness for a product or service. Author: Barbra Gago | Website | Twitter Barbra Gago ( @barbragago ) is the Social MediaManager–Inbound Marketing & Content Strategist for Cloud9Analytics. Two Way Conversation 5.
  • B2BBLOGGERS  |  MONDAY, APRIL 16, 2012
    [Product, Twitter] B2B Social Media FAQ: How Much Should We Budget?
    Setting up a presence on all of the popular social networks – Facebook, Twitter, LinkedIn, Google+ — requires minimal fees, if any. Scouring the social networks for mentions of your company and products. A question we get repeatedly from B2Bs that are new to social media marketing is, how much should we budget? Brand monitoring.
  • PAUL GILLIN  |  WEDNESDAY, OCTOBER 5, 2011
    [Product, Twitter] Direct Marketing Doesn’t Have to Suck
    Gizmo’s Freeware – Why pay for commercial software when products of equal or greater value are available for free? With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them. They fooled me good. Dump the Junk.
  • THE POINT  |  TUESDAY, SEPTEMBER 6, 2011
    [Product, Twitter] Segmentation, Social Media Drive Lead Nurturing Success for iDirect
    Spear also retooled iDirect’s lead scoring system to better prioritize leads and improve productivity for the company’s inside sales team. Typical of many companies, iDirect was emailing the database regularly, but the program was largely tactical and email content tended to company-centric news like press releases and product announcements.
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