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  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 22, 2012
    [Product, Twitter] How to Find New Customers – the superb, classic and free white paper
    Please follow Jeff on Twitter. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation. Lead Generation Made Simple – and a true classic.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Product, Twitter] Top 10 Ways to Use del.icio.us - lifehack.org
    PRODUCTIVITY. An example for all you productivity junkies might be “tag:gtd&#. 6. Kim Roach is a productivity junkie who blogs regularly at The Optimized Life. That way, when I get five minutes free I can immediately jump to a useful page to still be productive whilst waiting for downloads or compiles etc. ABOUT.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 13, 2011
    [Product, Twitter] B2B Marketers: Have You Localized Your Content Plan?
    Finding: Though white papers ranked highest for effective content in 7 of the 10 countries surveyed, product literature and trial downloads also made the top 3 list of most effective content type for most countries. You can follow her on Twitter or read more of her posts on Savvy B2B.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 15, 2015
    [Product, Twitter] Recapping 2014 in Content Marketing
    There are data scientists, product scientists, one social media scientist, but not a single content marketing scientist (whew). quick example I like to use is that marketers should talk to Sales and product content answering each question they frequently encounter. Content marketing had a huge year! Walk with me. Every. Single. Event.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Product, Twitter] Find a Truth: Unilever’s Marc Mathieu on The Next Era of Marketing
    Think of how Facebook and Twitter and Google have changed our personal lives. So if consumers are using Twitter, if they’re on Facebook, then those are also important trends to incorporate into the organization as well. So they’ve started to put the Apple brand in the core of the product brands. Share the truth.
  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 19, 2015
    [Product, Twitter] My top 3 tweets #9
    This is an experiment that I’m doing to generate more content for my blog and more engagement on Twitter. I’ll have a brief blurb about the tweet and encourage you to contribute to the Twitter conversation. No 3: Twitter Let Me Down. Dear @WubbleBall : Your product broke hitting blades of grass. – Chris.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 3, 2013
    [Product, Twitter] The 3 Questions Every Email Marketer Should Answer: Holiday Edition
    Whether it’s a retargeting ad, or a highly targeted email we receive after visiting specific product pages, we want our experiences to acknowledge who we are and what we have done. Author: Raymond Coppinger I have something to tell you – I don’t like shopping. In fact, the thought of a shopping expedition fills me with dread. Here goes: 1.
  • FATHOM  |  TUESDAY, FEBRUARY 16, 2016
    [Product, Twitter] Are Your Content Marketing Efforts a Waste of Time?
    Some think that content marketing is “the only marketing left” and as a result, adoption and production have skyrocketed. Businesses need to have a documented strategy that details a unique point of view, consistent yet high-quality production plans and meaningful KPIs, but even more so, they need to stick to it closely. TrackMaven ).
  • FATHOM  |  FRIDAY, NOVEMBER 8, 2013
    [Product, Twitter] Everything You Should Know to Prepare For Google+ in 2014
    This is a clear indication that more and more users will be required to sign up for a Google+ account in order to use each Google product to its fullest extent.  This change in popular social networks like Facebook, Instagram, Twitter, etc. Already have a strong following on Twitter or Facebook? There is no ignoring it.
  • MI6 MARKETING AGENCY  |  SATURDAY, DECEMBER 17, 2011
    [Product, Twitter] Ready for the Empowered Customer?
    Tom Hoffman [ Linkedin ], Executive Business Editor at 1to1 Media [ Twitter ] interviews Jim Davis, SVP and CMO at SAS Institue [ Linkedin | Twitter ]. There’s a bit of a product plug but still some good insights and advice for marketers and customer service groups. Marketing Needs to Evolve and Adapt to the Empowered Customer.
  • ACT-ON  |  TUESDAY, AUGUST 16, 2016
    [Product, Twitter] The Busy Marketer’s Guide to Promoting Your Content in 30 Minutes or Less
    For Twitter, I’ll tweet about the post immediately (including about two hashtags). And it’s nearly free if you’ve got a large Twitter following and you’re willing to share other people’s tweets. Maybe you’ll even be able to listen to a podcast while you do it, you crazy-productive marketer, you. It’s significant, too. Ready?
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Product, Twitter] 10 Phenomenal Blogs in Totally Boring Industries
    Bonus: Authors are listed as their Twitter handle, helping them build their personal brand. Some content will teach you general safety tips for snow plowing, while others will help you use specific BOSS Snowplow products. Though it''s a pretty traditional product, the manufacturer has anything but a traditional blog. Blogging
  • B2B MARKETING UNPLUGGED  |  TUESDAY, SEPTEMBER 8, 2015
    [Product, Twitter] Getting Commitment Requires Primal Selling and Quiet Marketers
    Then  money is shifted, things are put in bags with tissue paper or stuffed into shipping boxes, contracts are signed, hands are shaken, bottles uncorked, production lines started up. or follow me on Twitter @bizmkter. If you love the smell of schadenfreude in the morning, here is the video. Happy day. That would be the word, No.
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [Product, Twitter] Marketing’s Broken Foundation: Measurement
    Clearly Identify Your Objectives For example, your overall objective might be increasing revenue or marketshare for a certain product or solution group. Share your perspective in the comments below or with me on Twitter ( @wittlake ). Data is the foundation for analytics. You Don’t! Step 1. Step 2. Step 3. Step 4. Yikes!
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 10, 2015
    [Product, Twitter] 4 Cyber Week Observations That Will Make You A Better Marketer
    This campaign generated tons of PR, trended on Twitter, and achieved accolades from loyal customers and non-fans alike. know that I’m not the only one who noticed that the deep discounts, door-busters, and online flash sales started earlier than ever this year. Let’s take a look: 1. It Pays to Participate. It was $5 for nothing. They worked.
  • AMPLIFINITY  |  MONDAY, AUGUST 3, 2015
    [Product, Twitter] Leverage your Net Promoter Score
    Referral marketing at its core is the practice of turning Promoters into Advocates, customers or clients who actively promote your product or service, by turning “likelihood to recommend” into the action of referring. Customers love to talk about the products they love. email, Facebook, Twitter, LinkedIn, etc.) Make the Ask.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 4, 2016
    [Product, Twitter] 6 Engagement Marketing Lessons from Successful Video Bloggers
    LaReine Chabut is a Huffington Post lifestyle and fitness expert and best-selling author, and she g rows her engagement with her audience by sharing her YouTube videos on her Facebook, Twitter, and Instagram and embeds her videos into all of her blogs. If you don’t tell the truth about your brand or your product, someone else eventually will.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Product, Twitter] The 20 Best Sites for Wasting Time on the Internet
    There's a lot of content out there about productivity -- everything from hacks to shortcuts to tips and tricks for how to get more done in less time. Hey, no one can be totally productive all the time. In fact, studies have shown that taking deliberate breaks after periods of work is better for productivity. Great times. Chicks.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 24, 2014
    [Product, Twitter] 11 tips and tools to jump-start your SEO
    But subscribing to an email, downloading product information, registering for a trial offer or buying something from your site does. It’s important to give the right signals to the search engines but they don’t buy your product, people do. Photo credit: Sean MacEntee. What do the numbers tell us about the importance of SEO?
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MARCH 10, 2012
    [Product, Twitter] 6 Marketing Lessons I Learned from Lean Software Geeks
    That’s why I made my way to Lean Startup panel on the Product Lifecycle today. Sell Your Business, Not Your Product. Your solution is not your product. Oh, and if you’re in town, join us for our panel with MarketingProfs, Contently and Twitter on Brand Journalism in the Real World this Monday! Be Honest, and Earnest.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 10, 2016
    [Product, Twitter] Four ways Facebook Instant Articles will dramatically impact marketing
    Our content goes in, but those inbound links don’t come back out to our websites where our lovely products, services, and calls-to-action reside. Google and Twitter’s response to this is its new partnership around the Accelerated Mobile Pages (AMP) project which recently launched. shift in distribution. shift in monetization.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 25, 2016
    [Product, Twitter] Demystifying Deep Linking in Your App
    So marketers, go talk to your developers today about deep linking and integrating App Invites within your product. Kiki is also the author of Tech Doodles , and can be reached easily through  Twitter. So marketers, go talk to your developers today about deep linking and integrating App Invites within your product.
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Product, Twitter] 11 Underdog Brands That Differentiated Themselves From the Competition
    An all-natural, individually-owned lip balm was a game changer for Burt’s Bees, and was the beginning of a long line of homemade, natural beauty products. Their branding really took the spotlight in 2007 when they established “The Greater Good” business philosophy; beauty products that are good for you, good for us, and good for all.
  • CRIMSON MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Product, Twitter] The Visible Expert: Why Every Firm Needs an Industry Star
    We define your personal brand as the product of your reputation and your visibility. After you know your audience, you can increase your visibility through online content such as blogs, webinars, and Twitter feeds; you can also do so by expanding your network of contacts and pursuing partnerships with other Visible Experts and their firms.
  • WRITTENT  |  FRIDAY, FEBRUARY 14, 2014
    [Product, Twitter] 30 Must-Read Growth Hacking Resources for Digital Marketers
    Having a great product doesn’t always guarantee sales in a highly competitive market. 2. Eric Ries is the leading advocate for the lean approach in product development and marketing. Last year’s roster included marketers from Square, Quora, Facebook and Twitter. Traditional marketing methods are no longer effective. Andrew Chen.
  • WEBBIQUITY  |  TUESDAY, MAY 29, 2012
    [Product, Twitter] When Behavioral Tracking Gets Creepy
    For example, if you search for “camping gear,’ visit a couple of websites that sell camping gear, and read a few articles about the latest new camping products, don’t be surprised if you start seeing ads for camping equipment brands and retailers on subsequent websites you visit. Image credit 5 to 9 Branding. Helpful?
  • FATHOM  |  WEDNESDAY, JULY 9, 2014
    [Product, Twitter] Why You Should Wait to Add Social Media Elements to Your Manufacturing Website
    Digital marketers love telling businesses across a wide spectrum of verticals that they need to become engaged on social media channels like Facebook, Twitter and Pinterest. Having a polished, comprehensive digital presence that allows you to showcase products and services to potential customers is a good thing, obviously.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 10, 2011
    [Product, Twitter] Social media gold lies in the inner circle
    You can read more of her original material at her blog,  Coherent Social Media  or on  Twitter  where she is @neicolec.  Called CurateXpress, our product will help you share better content, and get more value and a larger audience from it. By Neicole Crepeau, Contributing {grow} Columnist. Let’s look at the facts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 29, 2011
    [Product, Twitter] Can you adapt to radical social media marketing change?
    The ability to use the web to network, improve productivity, and find answers will be a highly-prized part of a personal skill portfolio.  In fact, there is some research to back it up. A few years ago, I was in a graduate leadership program at Carnegie Mellon University and took a class from a talented educator and author named Robert E.
  • BIZNOLOGY  |  TUESDAY, JANUARY 28, 2014
    [Product, Twitter] Google unmasks the anonymous with Google Authorship
    Google’s apps, products, phones, OSes, and services are just elaborate strategies to lure Internet denizens out of the cold and into the system. ANONYMOUS (Photo credit: Andrewww26). This demands drawing out as many anonymous visitors as possible. Google wants to triangulate real name with as much online behavior as possible.
  • HUBSPOT  |  THURSDAY, APRIL 26, 2012
    [Product, Twitter] Why You Need Social Media, Even if Your Customers Don't
    Turns out, search engines take cues from social media activities -- like when someone shares content from your website on Twitter, for example -- to determine the relevancy and authority of your site. Wouldn't you rather leverage the power of big social media sites like Facebook, Twitter, Google+, YouTube, Flickr, LinkedIn, etc.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 14, 2014
    [Product, Twitter] How Changing Sales is Impacting Your Business (without your knowledge)
    Product Centered Selling. Product/Price. Product/Service Bundling. Product Expert. You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , Demand Generation , Find New Customers , Sales 2.0 , sales funnel , Sales Leads. The Second Letter. Sales Strategy. Your Role.
  • HUBSPOT  |  TUESDAY, OCTOBER 16, 2012
    [Product, Twitter] 8 Clever Ways Brands Are Newsjacking the Election for Marketing
    People mostly tweeted their disappointment in Mitt Romney's statement, which led PBS to purchase a Promoted Tweet on Twitter that was displayed when users searched for "Big Bird." PBS recognized that because the buzz was happening on Twitter, they should use that channel as the way to drive visitors back to their website.
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Product, Twitter] How Ad Blocking Works: Everything You Need to Know
    According to HubSpot Product Manager Lars Osterberg , Google Adwords ads are often whitelisted by default by many popular ad blockers since they're seen to be useful, and because sometimes Google pays them to do so. When a product is free, you are the product. So why is everyone freaking out? Let's dig in together. The result?
  • CRIMSON MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Product, Twitter] Is Email Marketing Making a Comeback?
    Despite the promising numbers behind email marketing, many marketers made the switch to focusing more on social media strategy and spent more time developing campaigns for Twitter, Facebook, and other social marketing channels. Email marketing was once the staple of online marketing solutions, and it’s easy to see why. First thing’s first.
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Product, Twitter] Social Media for Homebuilders: 10 Great Brands to Follow
    With this simple strategy, Fischer Homes is able to collaborate on projects with people who are openly creating project boards on Houzz – practically begging for a remodeler or homebuilder to reach out to them! 4) Habitat for Humanity International – Twitter. Looking for a great example of how to engage on Twitter?
  • JUNTA 42  |  THURSDAY, SEPTEMBER 10, 2015
    [Product, Twitter] A Simple Content Marketing Model Most Companies Ignore
    Having an awesome product, an outstanding service, or a compelling cause is no longer enough.”. According to Julie Fleischer, senior director of data + content, KraftRecipes employs 20 culinary professionals who work with Kraft products every day. blogs, in-person events, videos, etc.) That’s a lot. Could there be a better way ?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 22, 2015
    [Product, Twitter] 13 Essential Features for Taking Payments on Your Website
    You should also think about offering shoppers the option of logging in with one of their social media profiles, like Facebook or Twitter. Shoppers don't get to physically look at or feel a product before they purchase it online, which can make some people nervous and disincentivize them to buy. And I'm not alone. Image Credit: VWO.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JUNE 1, 2015
    [Product, Twitter] The Thrill of Victory: What Marketers Can Learn from the Win Column
    When you called this customer, how well did they understand our products and brand? or follow me on Twitter @bizmkter. Were you successful in getting your hands on the win-loss report from sales? Don’t feel too bad about it; that sort of information is not something sales people share freely, especially the loss part of it.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 25, 2015
    [Product, Twitter] 20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution
    Search advertising with AdWords is effective because it enables you to reach your audience in real-time by displaying your ad when they input a search that matches the product or services you offer. Source: Twitter ). At HubSpot, we held onto this notion for a while. But then things started to change. What Is Display Advertising?
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 30, 2011
    [Product, Twitter] The Importance of Woozles in B2B Marketing
    Influence influencers: Ensure a positive discovery of your company or product when it is referenced by influencers (who are often more discoverable then you). Delivering value in your product or service only is no longer enough. Share your view in the comments below or with me on Twitter. If not, the damage can be staggering. 3.
  • REPUTATION TO REVENUE  |  FRIDAY, MARCH 25, 2011
    [Product, Twitter] B2B ads worth spreading
    BMW made a huge splash in the ad world in 2001 by commissioning top Hollywood directors to create short, high production value films promoting the ultimate driving machines. Most agencies today at least hope their productions will catch the popular imagination and go viral. It wasn't an original idea. So what's the B2B connection?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 9, 2016
    [Product, Twitter] How to create engagement with customer flow
    Purchasing your product is a minor part of your customer’s life. Direction: project the bigger goal that the product helps to achieve. You can follow me on gervandenbuijs.com, LinkedIn and Twitter (@BuijsGer). Purchasing your product is a minor part of your customer's life. doubt that. Aim to optimize it.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 11, 2011
    [Product, Twitter] Do You Know The New 4 Ps of Marketing?
    —– Please follow along on  Twitter ,  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. Marketing has changed drastically since I started almost 18 years ago. The recent grads coming into the marketing field today don’t remember a world without the internet. They are social savvy digital natives.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, AUGUST 26, 2011
    [Product, Twitter] Inbound Marketing Alone May Not Be Enough for Industrial Companies
    Credibility is built over many years of performance in the field and not by the frequency of blog posts, number of Twitter followers or Facebook likes. These buyers are not looking to engage, they want complete product specifications. Inbound marketing requires prospects to be actively searching for products and solutions.
  • B2BBLOGGERS  |  THURSDAY, JUNE 24, 2010
    [Product, Twitter] B2B Marketing Resource Management [#B2Bchat]
    Her articles on wireless infrastructure appeared in various publications, including Security Products, Law & Order, SecurityInfoWatch.com and Communications News. Ksenia launched @ Firetide – with 800+ followers, it’s is one of the most active Twitter accounts in physical security and wireless infrastructure space. great agency?
  • B2B MARKETING UNPLUGGED  |  FRIDAY, JANUARY 25, 2013
    [Product, Twitter] Four Things Marketing Should Say “No” About in 2013
    will grant you that a good show is also a wonderful place to build credibility, discredit your competitors, and launch a product, but I would challenge you to drop one show from your calendar this year and try doing some other lead generation with the budget. or follow me on Twitter @bizmarkter. Are you feeling the love yet? Period.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 2, 2010
    [Product, Twitter] Google and Bing reveal that social influence bumps search engine results
    In a blog post at SEOmoz , both Bing and Google confirmed that links shared through Twitter and Facebook have a direct impact on search rankings — and that the social influence of those tweeting the links impacts the organic search results. Bing: We do look at the so cial authority of a user. Google: Yes, we do use it as a signal.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 3, 2013
    [Product, Twitter] Why Jeff Ogden of Find New Customers is now using BrandYourself.com for Personal Branding
    Twitter. My BrandYourself profile ranks #3 and my Twitter profile ranks #4 and 73 people have found me in the last 30 days. Not bad for a product I’ve been using for only a few weeks. ” It took some time for Jeff Ogden to come around on this personal branding site, but I now have fully embraced BrandYourself.com.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JANUARY 11, 2012
    [Product, Twitter] Predicting the Future with Social Media
    Wired Magazine’s Sharon Weinberger writes ( “ The Spy Who Tweeted Me: Intelligence Community Wants to Monitor Social Media ” ) “ A research arm of the intelligence community wants to sweep up public data on everything from Twitter to public webcams in the hopes of predicting the future.” Small Business Social Media Marketing Strategy
  • WEBBIQUITY  |  FRIDAY, AUGUST 17, 2012
    [Product, Twitter] Top 5 Reasons Web Marketing Now Relies on Content Strategy
    They like and recommend on Facebook, re-tweet and quote on Twitter, plus one in Google+, and share links through other sites. Competition is not just about the best product, lowest price or biggest ad budget, but about who can provide prospective buyers with the most compelling and search-worthy content. Guest post by Celina Conner.
  • ACT-ON  |  THURSDAY, AUGUST 11, 2016
    [Product, Twitter] 8 Genius Ways to Repurpose Content
    B2B marketers are ramping up their content production, reporting a 51 percent budget increase for this year alone in a Content Marketing Institute study. Also, take advantage of the capabilities of online social networking sites — Twitter, Facebook, and others. Everybody responds differently to content formats. Create a series.
  • B2B MARKETING UNPLUGGED  |  SATURDAY, SEPTEMBER 29, 2012
    [Product, Twitter] Why You Need to Stop Publishing Your Newsletter
    Not the scary kind where she had to fight off her 300 feral cats to use the toaster; the pernicious power-grabby kind where corporate goodies like product samples, trinkets, office supplies and promo materials were kept carefully locked up and doled out only upon presentation of a court order or a venti-double-shot-soy latte. BOCTAOE*.
  • B2B MARKETING TRACTION  |  WEDNESDAY, DECEMBER 22, 2010
    [Product, Twitter] Stop Flushing Your Online Marketing Dollars Down the Toilet
    The old tactics (metatags, alt tags, keywords, links) have some value, but what’s more important is strategic and relevant content on your web site and on social media sites such as Facebook, Twitter, LinkedIn and YouTube. Tweet. Several of our new B2B clients came to us with this very frustration. SEO Has Changed. Do they leave?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 29, 2016
    [Product, Twitter] Help. I’m enslaved by my smartphone.
    My truth is that my device both makes me smart and dumb. I’m more productive for obvious reasons, but I’m dumb because of the choices I make. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. I'm more productive for obvious reasons, but I'm dumb because of the choices I make.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 6, 2013
    [Product, Twitter] What to Expect From the 2013 Road to Revenue Tour
    In addition to best practices, the tour also will highlight the Eloqua product roadmap, and the company’s direction for 2013 and beyond. Follow all the tour action on Twitter with the hashtag #EloquaTour. by Amanda Batista | Tweet this The schedule for the Road to Revenue Tour is here! Eloqua 2013 Road to Revenue Tour Schedule: March.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 9, 2015
    [Product, Twitter] 4 Effective Ways to Increase Email Subscribers [GUIDE]
    Collect an email address and ask your audience to submit a photo of them using your product. Use Twitter Lead Generation Cards. Twitter Lead Generation Card is a way to collect contact information from a promoted tweet. According to Twitter , one client compiled 1700 new email addresses in a week by using this tool.
  • B2B MARKETING UNPLUGGED  |  MONDAY, DECEMBER 1, 2014
    [Product, Twitter] Ask Customers What They Want to Say, Not What You Want to Hear
    It appears they were leaving for a competitor that offered longer hours and better products, but the respondents didn’t want the staff at their branch to be penalized for the lost business so they entered Pants-on-Fire territory to cover up the reason for leaving. or follow me on Twitter @bizmkter. We marketers love to gobble data.
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 9, 2011
    [Product, Twitter] Savvy Week in Review - Sept 9th
    Though none of the Savvy Sisters knew him personally, we'd crossed paths on Twitter and elsewhere and all held him in great respect and knew him to be a genuinely kind and generous person. Five Fundamentals for Productive Ideation Sessions by @ jkhirsch via @ MarketingProfs. Another week gone by. Enjoy your weekend to the fullest.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 23, 2013
    [Product, Twitter] 9 brands prove vulnerability is good for business
    BODYFORM : a UK maker of feminine hygiene products was called out by a snarky male on its Facebook page. DOMINO : Via TV spots, Facebook, You and Twitter, J. Facebook group called for a boycott of all J & J products. Twitter account became inundated with tweets by frustrated customers. Photo credit: Wikipedia.
  • SOCIAL MEDIA B2B  |  MONDAY, NOVEMBER 25, 2013
    [Product, Twitter] B2B Marketers Must Balance Organic and Paid on Facebook
    And in the past couple of years we’ve gone from zero to six billion dollars in advertising on Facebook and half a billion on Twitter. On the side you have Twitter who was asleep for four years suddenly doing great things and being really interesting. The 4Ps [price, product, promotion and place] are there. Don’t Buy It.
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 24, 2015
    [Product, Twitter] 5 Tricks for Quick Content Marketing
    Length Training on Twitter: Can you make your point within a 140 character limit? It’s pretty simple, but regularly using Twitter forces you to fit your messages into this minimal space. If your CEO wants a white paper on your newest product, but your buyer only needs a one page pitch at his or her stage of the funnel, do a one pager.
  • SAZBEAN  |  FRIDAY, DECEMBER 19, 2014
    [Product, Twitter] 3 Brand Publishers You Should Copy
    And, specifically on their Twitter page , there are humorous posts and photos sprinkled between the helpful blog content. And, they don’t shove a can of product in your face. Does your company create content that does not have a direct sales pitch? Do you weave SEO strategies into that content so that search engines take notice?
  • WRITESPARK  |  TUESDAY, MAY 14, 2013
    [Product, Twitter] How Services Firms Grow with Online Marketing (Guest Post)
    It’s interesting to note how social media platforms, such as LinkedIn and Twitter, account for some of the most used tools by average growth firms. However, these services aren''t often the focus of guidance for effective marketing. How Services Firms Grow with Online Marketing. by Sylvia Montgomery. Focus on Online Tools.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 16, 2014
    [Product, Twitter] The Very Simple System For Picking Your Trade Shows
    Using a blue pen mark out all the product things you are doing next year – releases,refreshes, announcements etc. Are any of the events in and around your product release dates a good place to make a major announcement? or follow me on Twitter @bizmkter. Why do we bother? Brand is why we bother. This should make the CFO go away.
  • HUBSPOT  |  THURSDAY, NOVEMBER 22, 2012
    [Product, Twitter] 30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
    You can even target custom audiences from email addresses you already have in your database! 4) Twitter Hashtags - Twitter hashtags are insanely helpful for marketing a specific event on Twitter -- and eliminate the desire to create a separate handle for something. Happy Thanksgiving, everyone! See how that works? ;-). Maybe.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Product, Twitter] Micro Persuasion: Become a Knowledge Management Ninja with Google Reader
    So as 2007 winds down and thoughts turn to productivity and prosperity in the new year, I offer these tips to help. For example, I subscribe to high volume streams like Twitter timelines, AP news syndicates, various digg feeds and more. Twitter: steverubel. Micro Persuasion. « links for 2007-12-29 | Main. Embrace it.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 20, 2014
    [Product, Twitter] Successful B2B Marketing is Optimized For Users First
    By offering concrete facts through marking campaigns, individuals are more likely to be swayed to utilize the product or service as well. These spell out a previous history of success and show that other companies have trusted the business and its services or products. Connect with Kelsey on Twitter @wonderwall7. Final Thoughts.
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Product, Twitter] Your Graphs Look Like Crap: 9 Ways to Simplify and Sexify Data
    For example, if the point of the slide is to show just how awesome Twitter is, you should highlight the data that speaks only to Twitter -- which is why it''s the only one that has a color on the graph. Remember your last marketing team meeting? No context -- just numbers, graphs, and the occasional pop of color. right? No way.
  • MI6 MARKETING AGENCY  |  SATURDAY, FEBRUARY 19, 2011
    [Product, Twitter] January Mi6 Chart Toppers
    They are tweeted via Chris Herbert’s Twitter stream and posted in our chartstream on Posterous. Networks like Twitter are most definitely driving people to news websites and broadcasts. #2 Chart: How Much Online Buyers Trust Customer Product Reviews (Source: PowerReviews via @eMarketer). January 2011. Let’s Get Started!
  • NUSPARK  |  SATURDAY, APRIL 12, 2014
    [Product, Twitter] How Can Content Marketing Generate Leads?
    Product Comparisons. Product reviews. In addition to custom content and teasers naturally placed on these channels, you can also capitalize on paid advertisements and boosted posts, like these examples on Twitter and LinkedIn. Content marketing is in essence, the creation of content to promote your brand. Rate Calculators.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 5, 2015
    [Product, Twitter] 7 Must-Read Tips To Simplify Content Marketing Planning
    Create content at an earlier stage, to be consumed and shared in multiple channels – email, Twitter, blogs, videos, SlideShare, social selling posts – to simplify the marketing process. Or, contact me directly at MarketingThink.com , on Twitter , LinkedIn or Google+. Forrest Gump tells us “Stupid is as stupid does.” Content Marketing
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 8, 2014
    [Product, Twitter] Five Keys to Successful B2B Marketing in 2015
    Gain the upper hand : Distribute product information across multiple platforms. Conduct informative webinars and product demonstrations. 2. Production costs will continue to go down, but the demand for higher quality video will be reserved for higher impact branding initiatives. You can follow him on Twitter @NickARojas.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Product, Twitter] How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)
    These days, marketers need to be responsible for traffic generation, website upkeep, blogging, social media publishing and monitoring, lead generation, email blasts, product marketing, sales training. You''re getting followers on Twitter, but website traffic has dipped. Then share each post on Twitter to drive followers to your site.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Product, Twitter] Four “New Marketing” Skills You’d Better Learn Quick
    His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty.  You can connect with Matt via email , Twitter , LinkedIn or his blog. by Dayna Rothman I am pleased to introduce our guest blogger, Matt Heinz.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Product, Twitter] B2B Marketing: Winning net new customers is #1 goal…
    Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in online lead generation. Only 6.5%
  • HUBSPOT  |  TUESDAY, SEPTEMBER 11, 2012
    [Product, Twitter] A Detailed Anatomy of the New LinkedIn Company Page Design
    You still have complete access to your Overview, Careers, Products & Services, and Insights sections of your page, so make sure you’re taking full advantage of them ! How about Twitter and Google+? Products & Services Page. Structurally, the new version of the Products & Services page is very similar to the old one.
  • ACT-ON  |  MONDAY, JULY 25, 2016
    [Product, Twitter] How Your SMB Company Can Adopt ABM Tactics
    You can probably find a number of pieces that you can revise for different personas, or parse into products for different channels. For example, create a list on Twitter of your target accounts and begin to add value through content and conversation. We want to be just like them. But, we’re afraid we won’t fit in. No, it doesn’t. That
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 19, 2012
    [Product, Twitter] B2B and the tourism industry: A strong digital strategy can make the difference
    With a strong and innovative digital B2B marketing and communication strategy, tourism businesses and organizations can profile their product more effectively, improve their competitive edge and make it easier to do business online—and ultimately—help to make a given tourist destination more attractive. trillion globally in 2012. Vidal.
  • CONTENTLY  |  WEDNESDAY, JUNE 29, 2016
    [Product, Twitter] 7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers
    The growth and competition in the publisher ecosystem is really, really strong,” Adam Mosseri, Facebook’s vice president of product management, told The New York Times. “We’re worried that a lot of people using Facebook are not able to connect to friends and family as well because of that.” It will. Shock. 2. Anger. 4.
  • HUBSPOT  |  TUESDAY, FEBRUARY 12, 2013
    [Product, Twitter] Help! My Sales Team Thinks Our Inbound Leads Suck
    How they found your website, what pages they viewed most, what emails they opened and read, how often they shared your content on Twitter and Facebook: All of this tells you loads of information about what the prospect’s problems are and how you can help. They shouldn’t even be thinking about pitching your product. It's awesome.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Product, Twitter] We Increased The Frequency of Blog Posting and Check Out What Happened To Our Inbound Leads!
    Internally, we were sharing more content to Twitter, Facebook, LinkedIn Groups, and Google+.  Let's take a closer look: Traffic to "Products/Services" sections increased--some dramatically! At Haley Marketing, we're big believers in content marketing, and as I'm sure you know, we practice what we preach.  Even better!
  • HUBSPOT  |  MONDAY, DECEMBER 28, 2015
    [Product, Twitter] How to Build Your Brand With Instagram: 4 Tried-and-True Tips
    These are your fans -- the people who will purchase your products and services. What this will look like for your business will depend on your industry, but think outside of posting images of your own products and services. Instagram is a platform that has demonstrated tremendous growth. But why? We've seen it work. Unpaid Shout-outs.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 20, 2012
    [Product, Twitter] How Real Businesses Are Using Gamification to Spice Up Their Marketing
    Or if you prefer a real business example, it's kind of like when we host a webinar and say whoever tweets the webinar's hashtag the most gets a free ticket to our next marketing conference -- it taps into people's competitive spirit and drive to win, and gets our content more exposure on Twitter. Gamifi-wha? Ready? Let's do this. Make sense?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Product, Twitter] 5 Ways Lean Nonprofits Should Be Using Landing Pages
    Though most social good organizations are “lean” by the traditional definition, Lean here is something different: It means organizations developing products, services, and campaigns by starting small, soliciting user feedback along the way, ensuring they are continually developing something that users want, and pivoting if necessary.
  • PAUL GILLIN  |  THURSDAY, OCTOBER 7, 2010
    [Product, Twitter] Social CRM: Curb Your Enthusiasm
    CRM is a well-established discipline that presumes that the more information we can capture about a customer’s interactions with our company, the better we can deliver products and services that the person wants to buy. For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 17, 2015
    [Product, Twitter] 6 Ways B2B Marketers Use Social Media to Get Gangbuster Results
    In fact, according to a survey from Vision Critical, four out of 10 consumers  buy products that they’ve liked, tweeted about, favorited, or pinned on their social network of choice. CLV is the amount of revenue you’ll generate from a typical customer during the period of time they buy your products or services. Look at it this way.
  • BIZNOLOGY  |  FRIDAY, MAY 15, 2015
    [Product, Twitter] What does it take to launch a link building campaign?
    However, while it’s possible to find influencers through built in tools like Twitter Lists, third party tools such as BuzzSumo and Followerwonk can make the process much easier. A great deal of work goes into launching a link building campaign. Determine Scope of Project. You need to set specific and realistic goals for your campaign. Recap.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 12, 2011
    [Product, Twitter] Why Marketers Should Think Like Entrepreneurs
    For example, when speaking to your customer, you may find they have additional needs for which you just might have a product/service for. Improve existing products and services – A smart entrepreneur looks at their own, or a competitor’s product, and commits to continual improvement.
  • FATHOM  |  MONDAY, OCTOBER 5, 2015
    [Product, Twitter] Is YouTube Advertising Right for You?
    Below are a couple of indicators that YouTube Advertising is right for your business: You are already investing in display advertising and paid social adverting such as Facebook and Twitter ads. You have a new product or service or are a new company and you’d like to get the word out to a specific market with specific interests.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Product, Twitter] How Food Trucks are Advancing Business with Social Media
    The brand mainly features Johnsonville products, like sausages and brats. The Butcher’s Son exclusively uses Twitter and Facebook to spread the word about where they’re headed and what they’re up to, including “human” elements like sports mentions and light language. It even pulls up Twitter streams for those trucks that have them.
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 9, 2011
    [Product, Twitter] The Rise of the Content Marketer « The Effective Marketer
    If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged.
  • NUSPARK  |  TUESDAY, OCTOBER 13, 2015
    [Product, Twitter] The Relationship between Social Influence and Customer Experience
    It’s up to you to provide something more compelling than a corporate Facebook page or Twitter profile and throwing up a few posts. It’s the natural by-product of developing a company culture dedicated to delivering extraordinary customer experience and nurturing relationships in every channel. So how do you develop social influence?
  • WRITTENT  |  TUESDAY, JULY 2, 2013
    [Product, Twitter] Creative Marketing Ideas From 10 Great Thought Leaders
    Volkswagen’s negative “lemon” advertisement in the 1960’s was a definite risk, but it succeeded at casting the manufacturer’s product as reliable, family cars. Vaynerchuk’s almost 1 million Twitter followers aren’t the product of sheer luck. They’re the product of years of hard work, a factor he refers to as “hustle.”
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 26, 2014
    [Product, Twitter] Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs
    However, you have to buy specific products from a participating store during a particular promotion period. Plus, the number of points varies based on the t product. In effect, you have different reward systems for different products and services. Customer loyalty programs are a great way to boost sales and revenue. Why is that?
  • HUBSPOT  |  MONDAY, MARCH 3, 2014
    [Product, Twitter] 7 Reasons Most Enterprise Websites Fall Short
    That’s 19% more than we spend on digital advertising (Google Adwords, Facebook and Twitter ads, etc.). These are sites that are all pretty pictures and polished product content, but not much else. In ShoreTel''s case, their VoIP product offering is on a separate website, but that doesn''t always have to be the case.
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 2, 2011
    [Product, Twitter] How B2B Companies Can Use Google +1 for Recommendations
    Follow these steps to bring your LinkedIn contacts to your Google contacts, where they can influence and improve search results for B2B products and services. 1. Ways B2B Companies Can Translate Tweets Twitter is a global platform with more than 60% of. Google just announced the +1 feature to bring social recommendations to search.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 8, 2014
    [Product, Twitter] How Empire Avenue crushed my soul
    What would you think about a platform that rewards its members for gaming their blogs, Facebook pages, Yelp reviews, customer sites, and Twitter accounts? ” Just this week, someone contacted me to “accept the mission” of tweeting about an environmental product for no other reason than to earn some sizable virtual cash.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 28, 2012
    [Product, Twitter] 7 Companies That Jumped on a Viral Craze at Just the Right Time
    Online shipping marketplace uShip jumped on the popular craze by creating this viral video promoting their product using The Social Network as a twist: uShip was the first company to make a parody like this for the film, and their timing was perfect. The video gained a lot of popularity on Twitter and eventually got nearly 100,000 views.
  • CRIMSON MARKETING  |  FRIDAY, MARCH 22, 2013
    [Product, Twitter] Marketers, Give Your Salespeople the Info They Need to Succeed
    And when I talk about social selling, I’m talking in much broader terms than making sure that you’re connected to someone on LinkedIn, or are following someone on Twitter. I am talking about arming the sales rep with the same or better information than the buyer. Thus the term caveat emptor (let the buyer beware). How Marketing Must Help.
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