LEADER NETWORKS | TUESDAY, OCTOBER 11, 2011
[Product, Twitter] Five Ways To Avoid the "Valley of the Social Tools"
Are you trying to reach a new audience with your products? Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. Social strategy and social operations are causing big changes in business today -- online and offline. They've emphasized click-through and followers. insert social tool name here.)
REPUTATION TO REVENUE | THURSDAY, MARCH 11, 2010
[Product, Twitter] Social media and thought leadership: The virtuous circle for B2B marketing
Executive interviews, client roundtables, external working groups, academic and think tank partnerships can all be part of the thinking process, not simply vehicles to disseminate finished products. This all seems fine, but I think it's far too limited a view. Social tools make these collaborations far easier and more affordable to manage.
MODERN B2B MARKETING | FRIDAY, MAY 9, 2014
[Product, Twitter] How to Convert Raw Leads into Best Friends Forever
Or even better, let’s get them applauding for our products… Why settle for buyers when you could have best friends? You may already score and segment your database based on title, company, industry, or product interest – why not “segment” them by relationship progression as well? Good for you. Forget that. Sound good? Leads.
HUBSPOT | THURSDAY, OCTOBER 13, 2011
[Product, Twitter] The Ultimate Cheat Sheet for Awesome Marketing Emails
Additional Product-Based Offer: Maybe some of your email subscribers are ready for a more product-focused offer like a free trial of your product or a personal consultation. Email marketing can be a very powerful lever for lead generation within your arsenal of inbound marketing tools. So, why not break it down?
HUBSPOT | FRIDAY, FEBRUARY 8, 2013
[Product, Twitter] 8 Times When You Shouldn't Feel Guilty About Using PPC
There's an audience for every product and service out there, no matter how obscure. Promoting Exclusive Deals on Twitter. With 500 million users, Twitter has a huge following. But with over half a billion tweets per day, how could an advertiser possibly use Twitter to reach its target audience? Yikes! That’s not good.
VIDYARD | MONDAY, MAY 18, 2015
[Product, Twitter] Exemplary B2B Marketing to Get Inspired by on YouTube
The company’s branded channel includes a main video showcasing one of their case studies, immediately enticing viewers with messaging on how their product can help solve your work management problems. Their product demo has a headline that makes you want to click, so you can learn about all “The cool things you can do with Canvas”.
SAZBEAN | MONDAY, SEPTEMBER 5, 2011
[Product, Twitter] You’re Looking at Social Media Marketing Wrong — 5 Examples
The “potential” of platforms such as Facebook and Twitter is still lauded by wide-eyed marketers (and agencies, of course), and exposure appears to be the paramount objective. The easy road continues to be chosen over the productive one. Frankly, this is all nuts. Truly, totally insane. What went wrong? Where’s our awesome new future?
HUBSPOT | TUESDAY, MAY 11, 2010
[Product, Twitter] 5 Viral Marketing Lessons From Dropbox
Every business wants free positive publicity , but getting people to talk about your company and product for free isn't easy. Have an Amazing Product -- When Dropbox launched, its market was already highly competitive with dozens of cloud storage companies battling for users. In such a crowded market place, how did they do it?
LOOPFUSE | FRIDAY, JANUARY 6, 2012
[Product, Twitter] Why choose LoopFuse for your marketing automation needs?
Ask Bob Scheier and he’ll tell you. In fact, he wrote up a great post on his decision, the other products he reviewed, and why he chose us in his Lone Ranger Content Marketing post. Here is our favorite part: Of the two, LoopFuse won me over because their customer list included VMware, ET ETC. Thanks Bob!
WORKFACE | MONDAY, DECEMBER 5, 2011
[Product, Twitter] How to be Where Your Customers Are – In the Digital Flesh
This basically meant that anyone could add content to your website without you having to do anything; features like product ratings, product reviews, comments, etc. And today just about every major business website has social buttons (Twitter, Facebook, LinkedIn, Google+, etc.) This was the classic Static Brochure website.
VIRALLY BLOG | THURSDAY, AUGUST 28, 2014
[Product, Twitter] Why marketing is more important than sales
Let me explain, i am sure you are aware of the fact that the way we buy products and services has fundamentally changed forever. On twitter or facebook? Touchy subject this one, but one i feel compelled to address. So where does this leave sales people and departments? Where is the hiring done? LinkedIn? Where is brand awareness done?
SAVVY B2B MARKETING | THURSDAY, FEBRUARY 24, 2011
[Product, Twitter] Why Design Matters in Content Marketing
The companies that rise above certainly have great products or services, exemplary customer service and well-crafted messages. Finally, there’s the implementation – or production – process. You can follow her on Twitter or read more of her posts on Savvy B2B. Margery created a fantastic design for the eBook.
MARKETING GENIUS BLOG | THURSDAY, APRIL 15, 2010
[Product, Twitter] Is Email the Workhorse of Demand Gen?
Demand Generation is all about generating interest in your products, assuming you can get hold of potential clients. Having an actual business conversation with people via LinkedIn or Twitter is limited to a small group of thought leaders and innovators. Fifteen years ago the telephone was the workhorse of B2B demand generation.
HUBSPOT | THURSDAY, SEPTEMBER 20, 2012
[Product, Twitter] How Real Businesses Are Using Gamification to Spice Up Their Marketing
Or if you prefer a real business example, it's kind of like when we host a webinar and say whoever tweets the webinar's hashtag the most gets a free ticket to our next marketing conference -- it taps into people's competitive spirit and drive to win, and gets our content more exposure on Twitter. Gamifi-wha? Ready? Let's do this. Make sense?
HUBSPOT | THURSDAY, JUNE 7, 2012
[Product, Twitter] 7 Shameless Tactics Marketers Use to Lure an Audience
It extends beyond just cute brand mascots, too; laundry detergent brand Snuggle decided to not only name its product "Snuggle" (how cute is that?) Think about it -- 75 ways to get leads from Twitter is much more appealing than 3 measly methods; I mean, who couldn't come up with 3 ways to get leads on Twitter ? Big whoop!
FEARLESS COMPETITOR | WEDNESDAY, MAY 25, 2011
[Product, Twitter] Speaking at the 140 Conference Long Island
fearlesscomp gets a perfect Twitter score of 100 out of 100 and was a featured guest on HubspotTV recently. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. Speaking at the 140 Conference Long Island. Why me?
ANYTHING GOES MARKETING | SUNDAY, SEPTEMBER 13, 2009
[Product, Twitter] Email Marketing Metrics You Should be Tracking
Did a combined direct mail and email campaign really lift response for a new product launch or was email sufficient? Chad H Follow me on Twitter: @chadhorenfeldt PS: Become a fan of my new son Matthew on his Facebook fan page. You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem? Tweet This!
DIGITAL B2B MARKETING | THURSDAY, JULY 14, 2011
[Product, Twitter] Thought Leadership Marketing is an Oxymoron
Gartner defines thought leadership marketing as “the giving — for free or at a nominal charge — of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.. Company 2.
SALES INTELLIGENCE VIEW | TUESDAY, JANUARY 22, 2013
[Product, Twitter] 5 Tips to Writing More Effective Cold Emails
If I was emailing someone about a social media marketing solution, I could use this strategy in the following way: Hi X, I noticed that you have been putting a lot of emphasis on building a twitter presence. Finding ammunition is as simple as checking the corporate twitter. Demonstrate That It’s a Unique Email. That’s amazing.
SAVVY B2B MARKETING | SUNDAY, AUGUST 26, 2012
[Product, Twitter] 4 Can't Miss Social Media Tips for Small Businesses
Approaches to Social Media - It’s good to have a website, Facebook, Twitter, Google+, and a blog so that you can engage with an audience on their chosen platform, whatever it may be. Don’t sell your product in your answers either. The world has changed, people don’t find out about things the way they used to.
SAVVY B2B MARKETING | MONDAY, JUNE 28, 2010
[Product, Twitter] Mama Nature’s Marketing Tips: Stop Trying to Impress the Wrong Species
It usually happens gradually and is the result of misguided product and service extensions that are not strategically aligned with the company’s core business. Bounce all your offers off the needs and wants of your persona to make sure the products, services, and marketing are squarely on target. There’s a reason for that.
B2B MARKETING UNPLUGGED | WEDNESDAY, OCTOBER 1, 2014
[Product, Twitter] Pssst. Trade Shows Suck at Lead Generation. Pass it on.
“Where else could we demo the product? While there is always merit in handing out a keychain and showing off a new product, you can’t really justify 50 big ones for that, can you? If you have a new product to show off, a trade show is a terrific place to do it. or follow me on Twitter @bizmkter. Uh oh. Wrong.
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, MARCH 28, 2014
[Product, Twitter] Klout Founder says Lithium deal will propel new development
figured at some point we would have 10 people working for us and then maybe Twitter would acquire us. The other point that was interesting was that all this data was out there — the fact that Twitter and Facebook had an API and all of these other services had an API was pretty cool to me.”. The genesis of Klout circa 2008.
HUBSPOT | MONDAY, JULY 30, 2012
[Product, Twitter] 11 Ways to Make Social Media Marketing Less of a Time Suck
And if you're anything like me, that kind of constant distraction is paralyzing to your overall productivity. Let's say you have to update your company's Twitter account with new content every hour during the business day. Social media marketing : tweet a hashtag, post a picture of my lunch, like a photo in my news feed. Nailed it.
B2BBLOGGERS | THURSDAY, JUNE 10, 2010
[Product, Twitter] B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.
Michael’s sales, product development, online, search and social media marketing expertise provide him with the unique perspectives that today’s market requires. Michael started his career in sales, product management and marketing roles with the Nielsen Company, the global marketing information leader. Are they still unconvinced?
WEBBIQUITY | MONDAY, APRIL 11, 2011
[Product, Twitter] The Social Media Monitoring Metric We Need, But Can’t Get
Comcast similarly changed the perception of its service–creating good karma , if you will–by listening and responding to customers on Twitter. Advertising is product- or service-focused: buy our product or service because it does A, B and C. But there’s one critical metric that remains elusive to measure.
FEARLESS COMPETITOR | TUESDAY, MARCH 15, 2011
[Product, Twitter] Thank you, Marketo and Jill
Follow Jeff on Twitter or download the free guide to B2B lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. contact-form].
CLIENT BRIDGE | THURSDAY, OCTOBER 11, 2012
[Product, Twitter] Bold Social Media Risks
Best Buy has a Twitter account managed by over 3,000 Best Buy employees who are free to share content as they see fit. Show Up on Pinterest Pinterest gives you a way to make your product visual, even if it's not an inherently beautiful product. At one time, companies viewed merely being engaged in social media as risky.
INSIGHTIQ BLOG | THURSDAY, JUNE 7, 2012
[Product, Twitter] Preference Management: Part 1
Knowing the right thing about the right person at the right time can be the difference between selling a product and making a favorable impression or disappointing a consumer and turning him towards a competitor. The more a company knows about you, the better it is at providing products and services catered directly for you.
MODERN B2B MARKETING | FRIDAY, NOVEMBER 16, 2012
[Product, Twitter] Social Fresh CEO Jason Keath Talks Pinterest, Visual Content, and the Importance of Mobile in Social
So marketers realize “Okay the platform doesn’t have it figured out: Facebook is still testing things, Twitter is based on mobile so they’ve got it down, Pinterest has got a new app out for iPad.” Then they provide analytics for that product and let Zappos know that these 90 people shared it, on these days, and it gained this much traffic.
SAZBEAN | MONDAY, JUNE 18, 2012
[Product, Twitter] How to monitor social media for business
Or maybe you have a niche product aimed at Google employees and most of the conversation is happening on Google Plus. You might discover that people on Facebook like your PR campaign but people on Twitter do not or vice-versa. Social Media to Sales (Photo credit: sazbean). “Social media doesn’t work! Analyze customer sentiment.
HUBSPOT | WEDNESDAY, DECEMBER 11, 2013
[Product, Twitter] 5 Ways Lean Nonprofits Should Be Using Landing Pages
Though most social good organizations are “lean” by the traditional definition, Lean here is something different: It means organizations developing products, services, and campaigns by starting small, soliciting user feedback along the way, ensuring they are continually developing something that users want, and pivoting if necessary.
ANNUITAS | TUESDAY, JULY 17, 2012
[Product, Twitter] The Sales Perspective – An Interview with Jill Rowley of Eloqua
Not many sales people in the B2B space are considered thought leaders – what steps did you take to accomplish this and how can marketing and sales folks move from product pitches to an educational/thought leadership approach? We recently had the chance to catch-up with Jill Rowley a.k.a While indeed a robust technology, it needs more.
MARKETING INTERACTIONS | SUNDAY, JUNE 6, 2010
[Product, Twitter] Webinar Q&A: Content is Marketing Currency
Using Twitter to promote your own blog posts. In addition to their website, they publish a blog, use Twitter and Facebook, host the Inbound Marketers group on LinkedIn, put on HubSpot TV, sponsor the Inbound Marketing Institute, provide widgets like website grader, and more. Social media is not limited to Twitter and Facebook.
ENGAGE | WEDNESDAY, DECEMBER 21, 2011
[Product, Twitter] 5 Content Marketing Resolutions (That You Might Actually Keep)
Plus, success can be fleeting: 95% of all activity on a given Facebook post concludes within 22 hours and 92% of RTs on Twitter occur within the first hour. 2010 study found that (of 1,002 respondents) 53% discovered products through search engines while only 8% discovered products through social networking sites.
FEARLESS COMPETITOR | THURSDAY, MARCH 31, 2011
[Product, Twitter] I’ve seen the future of search, and it’s social
Follow Jeff on Twitter or download the free white paper on B2B lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation.
BIZNOLOGY | TUESDAY, OCTOBER 1, 2013
[Product, Twitter] Playing the online reputation shell game
Instead of “Chris Abraham” coming up with my web site , my Twitter / LinkedIn / Facebook profile, or my Huffington Post articles , it goes much further. Two brilliant strategies, one of which is taken from magic, the other taken from the Internet. My name is Chris Abraham. Secondly, misspellings. Also, Abraham Chris. Body doubles!
MARKETING TO BUSINESS EXECUTIVES BLOG | FRIDAY, FEBRUARY 25, 2011
[Product, Twitter] Eqentia content curation gives control to information consumer.
Eqentia provides tools, included faceted search and creation of personal content streams, that enable information consumers to browse and drill down into the curated content. It is a real productivity booster because even curated content can be too much information sometimes. No trackbacks yet. Theme: INove by NeoEase
B2B MARKETING UNPLUGGED | MONDAY, JANUARY 26, 2015
[Product, Twitter] Why Content is Social Media Dietary Fibre
Sadly, once you set up your Twitter handles, line up your early evangelists and burn through your favourite content, you’re pretty much back where you started. or follow me on Twitter @bizmarkter. I like to start my Monday mornings with a visit to LinkedIn. Content is the fibre of your social media diet. It’s Visual. It’s Curated.
THE EFFECTIVE MARKETER | WEDNESDAY, FEBRUARY 16, 2011
[Product, Twitter] Marketing Automation Catching On Fire
Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Marketing Automation Timeline So let’s take a look at the marketing automation companies in play today (mostly US based in this case) and when they were founded. What do you think ?
B2B MARKETING UNPLUGGED | TUESDAY, NOVEMBER 19, 2013
[Product, Twitter] Just Because It’s Content, Doesn’t Mean It’s Good
Suddenly, corporate marketing departments lost control of the means of production (sorry, Karl). Our days of lavish production values on corporate videos ended in a Songified mush of video for its own sake. or follow me on Twitter @bizmarkter. It must have been about June when Linda called. “Do you know a good B2B writer?”,
B2B MARKETING UNPLUGGED | THURSDAY, SEPTEMBER 6, 2012
[Product, Twitter] Stop Clubbing Small Businesses — It’s Cruel
If this is truly a key segment for your products, why not spread the joy all year? And why, pray tell, would you gum up their year-end with new offers and products instead of launching them when small businesses (especially retailers) are ready to listen, say in January. Let us launch products and services and offers all year long.
INBLURBS | TUESDAY, DECEMBER 13, 2011
[Product, Twitter] Inbound Marketing for B2B to Replace Old School Marketing Methods
But it is a failure to not develop those tactics to improve them to be more productive in the today’s technology opportunities. Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer. Tweet this on Twitter!
BLUE FOCUS MARKETING | SUNDAY, OCTOBER 21, 2012
[Product, Twitter] How Does a Brand Become Social? #WeFirst
After the explosion of Facebook and Twitter, however, marketers have had only one question on their minds: how does a brand become social , and how does being social help a brand’s bottom line? Marketers can’t simply take to Facebook, Twitter or Pinterest and start demanding that users buy their products.
INBLURBS | THURSDAY, DECEMBER 23, 2010
[Product, Twitter] Get mobile with your Inbound Marketing
More and more people out there use mobile devices to do their online communication, like to stay in touch with their network on Facebook and Twitter and to inform their friend’s contacts and followers about news and events. You can make use of mobile apps as review service for restaurants, hotels and products and some more.
MODERN B2B MARKETING | TUESDAY, APRIL 21, 2015
[Product, Twitter] How To Make Your Marketing Meme-tastic!
In the example below, the twitter account for the fictional Game of Thrones character, Tyrion Lannister, jumped into the trending hashtag #MyRealityTVShowWouldBe. The image links back to the product page on the Ikea website. So, why and how are these memes successfully marketing Ikea and its products? and Left Shark.
HUBSPOT | TUESDAY, FEBRUARY 14, 2012
[Product, Twitter] 11 Ways to Give and Get Customer Love
Feature Customer Successes in Case Studies and Testimonials: If your product or service is one that helps make peoples' lives better in one way or another, feature your top customers in case studies or testimonials that you can publish on your website and share in social media. you ask? Your customers, that's who. Customer Evangelism. Be fun.
HUBSPOT | TUESDAY, MARCH 18, 2014
[Product, Twitter] 8 Promotional Videos You Might Actually Enjoy Watching
GoPro uses YouTube videos filmed entirely with GoPro cameras to fuel word of mouth about their products, and to encourage others to go out and film themselves. Their YouTube ads showcase this idea rather than their specific products. They decided to use Twitter to direct a short story and Vine to shoot the video. Pepsi Max.
HUBSPOT | WEDNESDAY, JANUARY 7, 2015
[Product, Twitter] 11 Underdog Brands That Differentiated Themselves From the Competition
An all-natural, individually-owned lip balm was a game changer for Burt’s Bees, and was the beginning of a long line of homemade, natural beauty products. Their branding really took the spotlight in 2007 when they established “The Greater Good” business philosophy; beauty products that are good for you, good for us, and good for all.
HUBSPOT | THURSDAY, SEPTEMBER 1, 2011
[Product, Twitter] 5 Vanity Metrics to Stop Measuring (And Better Alternatives)
Twitter Followers. On Twitter, it really shouldn't be about the number of followers you have. Here are a couple of things to consider about your Twitter followers: Who is engaging? With FollowerWonk , you can compare your Twitter followers to those of your competitors. But are people actually using your product?
B2B MARKETING INSIDER | TUESDAY, APRIL 2, 2013
[Product, Twitter] Are Social Employees The Future of Marketing?
In 2012, Blue Focus Marketing won Marketing Sherpa ’s Reader’s Choice Award for “Best Social Media Marketing Blog.” I am also the four-time winner of the Twitter Shorty Award in Marketing, and have been recognized by Fast Company and Huffington Post for my contributions to the social business, social branding, and marketing community.
LEADER NETWORKS | MONDAY, OCTOBER 18, 2010
[Product, Twitter] Common Sense Social CRM: How Social Metrics Affect the Bottom Line
One example is "word of mouth" marketing (WOM), defined by the Word of Mouth Marketing Association (WOMMA), as “giving people a reason to talk about your products and services, and making it easier for that conversation to take place. This includes phenomena such as: going viral, product buzz, community building and cause marketing.
VERTICAL RESPONSE | WEDNESDAY, FEBRUARY 4, 2015
[Product, Twitter] 8 Must-Dos for Pinning to Your Business Pinterest Account
Include a price : Always include a price when you pin a product or service. Rich Pins include additional information, such as when a product is in stock, or when an item changes in price. This works especially well for those who have non product-based businesses. In addition, include the link directly in your photo caption.
SAVVY B2B MARKETING | THURSDAY, DECEMBER 1, 2011
[Product, Twitter] What Should You Blog About?
If your blog is supposed to drive business, either directly on indirectly, you need to tie it to your products and services. Introduce yourself on facebook or twitter. ” It’s a fair enough question. Launching a blog is a long-term commitment. And if you don’t consider yourself a writer, the anxiety can be paralyzing.
INBLURBS | WEDNESDAY, JUNE 15, 2011
[Product, Twitter] Speed up your SEO with Social Media
Do you know which keywords, terms and phrases your target audience is looking for when they do research for products and services from your industry? A lot of traffic does not mean anything, when you don’t generate high quality leads. Tweet this on Twitter! =. How to get on first page of Google? Less is more! Balzac.
SOCIAL MEDIA B2B | TUESDAY, MAY 22, 2012
[Product, Twitter] 4 Ways to Use Storytelling for B2B Social Media
No one wants to hear about your products. Depending on your product or services, showing the hard work involved may be a benefit. 3. Customers and prospects want to know more about the face behind the Twitter account or email address. They want to hear about solutions to their problems. Company History. Customer Successes.
HUBSPOT | WEDNESDAY, OCTOBER 13, 2010
[Product, Twitter] 60 @HubSpot Employees. One Take. [video]
There are far too many HubSpot employees who helped with the video to list here, but feel free to find them in this great @HubSpot Twitter list ! No chairs were harmed in the production of this video, and it was filmed at our old office. Seriously, you all rock. We hope it makes you smile. Connect with HubSpot
HUBSPOT | THURSDAY, MARCH 12, 2015
[Product, Twitter] The Ultimate Guide to Throwback Thursday: How to Use #TBT in Your Marketing
Used primarily on Instagram, Twitter, Facebook, and Pinterest, Throwback Thursday posts can liven your marketing campaigns up and generate real results -- that is, if you know how to use them right. Each post features an iconic product and then suggests something from their collection that''s a better modern replacement. Star Wars.
FEARLESS COMPETITOR | FRIDAY, DECEMBER 30, 2011
[Product, Twitter] Find New Customers Fan of the Month – Cheryl Burgess
Winner of the 2011 and 2010 Twitter Shorty Award in Marketing [ The New York Times hails as the Oscar of Twitter], named Top 75 Twitter Women – #BA75, a 100 Top Marketer on Twitter. She is the co-founder of #Nifty50 Top Twitter Women and #Nifty50 Top Twitter Men. Happy New Year! Self Education
FEARLESS COMPETITOR | FRIDAY, DECEMBER 2, 2011
[Product, Twitter] Find New Customers Fan of the Month – Cheryl Burgess
Winner of the 2011 and 2010 Twitter Shorty Award in Marketing [ The New York Times hails as the Oscar of Twitter ], named Top 75 Twitter Women – #BA75, a 100 Top Marketer on Twitter. She’s co-founder of #Nifty50 Top Twitter Women and #Nifty50 Top Twitter Men. Why don’t you follow her?
WEBMARKETCENTRAL | WEDNESDAY, NOVEMBER 18, 2009
[Product, Twitter] How Trade Publications Can Capitalize on Content Marketing and Social Media
Publishers no longer have a monopoly on content creation, but they can potentially create integrations with bloggers, Twitter feeds, YouTube videos, LinkedIn groups and other places where their industry is being discussed and provide a centralized portal for vendor, user and independently created material. Conversation Aggregation. Research.
IT'S ALL ABOUT REVENUE | THURSDAY, MARCH 26, 2015
[Product, Twitter] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
Follow Tony on Twitter @tones810. Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0 His interests include all things related to inbound marketing, growth hacking, and USC Trojans Football.
B2B IDEAS @ WORK | TUESDAY, MAY 3, 2011
[Product, Twitter] B2B Buyers Research Like Rabbits. Is Your Content Keeping Pace?
More than 80% of B2B buyers research the Internet for answers about products and services. Back in the day, if a B2B buyer had questions about a product or service, they’d call and talk to a sales rep, who would then adapt the discussion to each prospect. It was a slower-paced consultative process.
SOCIAL MEDIA B2B | THURSDAY, FEBRUARY 20, 2014
[Product, Twitter] 7 Ways Your Sales Team Can Get Results with B2B Social Media
For sales of B2B products and services, LinkedIn is probably the most significant platform for your sales team’s activities. Use Twitter to make connections and follow trends. Twitter offers a wealth of opportunities for staying abreast of industry trends, which can in turn help your team anticipate future sales opportunities.
B2B MARKETING UNPLUGGED | MONDAY, AUGUST 13, 2012
[Product, Twitter] Nine Visuals Your B2B Website Really Doesn’t Need
All it does is tell your customers that you would rather screw around with photos of your pet than offer meaningful information about, say, your products! Obvious Exceptions: You sell pet or animal things, but even then, use a stock photo or pay for a professional to take product shots. 7. Follow me on Twitter @bizmkter. Please.
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, SEPTEMBER 5, 2012
[Product, Twitter] 4 Things to Watch Before 2013
“Social selling” is the buzzword du jour in the Sales world, where reps are beginning to go out of their way to launch Facebook, Twitter, and LinkedIn presences that help drive key marketing messages and influence the research buyers are doing on their own. Can you believe it’s September already? Want to track this?
MODERN B2B MARKETING | THURSDAY, AUGUST 7, 2014
[Product, Twitter] 5 Ways to Redefine and Retell your Brand’s Story
boutique might target Pinterest, Instagram and Facebook users while a computer repair service might target Facebook, Twitter and LinkedIn users. The goal is not to promote your product, but rather promote your authority. For a while, business is thriving. Sales are up, and new leads are coming through your website regularly. Get Fresh.
HUBSPOT | TUESDAY, SEPTEMBER 3, 2013
[Product, Twitter] Adjust How You Think About Content (It Could Actually Lessen Your Workload)
Your sales team has very “real-world” experience with your products and services that you or your marketing team may not have. And of course, create content that addresses the FAQs they receive every day to make their time more productive. If implemented properly, though, content can easily lessen your overall workload plus save costs.
B2BBLOGGERS | THURSDAY, MAY 20, 2010
[Product, Twitter] What I Learned About B2B Social Media In Memphis
In his presentation, Chris Brogan mentioned he spends 60% of his time in Twitter search; listening. You should be aware of what (and where) people are talking about you, your brand, and your products. You can learn a lot about a person on Twitter before meeting them in real life. Your B2B Marketing Plan Doesn’t Need Twitter.
B2B MARKETING UNPLUGGED | FRIDAY, JUNE 14, 2013
[Product, Twitter] Brand Longevity Tips from Mick and Keith
At the age of 50, here is a brand at the top of its game, despite no new product releases, no mergers and acquisitions, only one best-selling executive biography and aging assets that can’t be replaced. Here is what we can learn from The Stones: Invest In Your Product. Follow me on Twitter @bizmkter . Keep it Classy.
HUBSPOT | WEDNESDAY, DECEMBER 14, 2011
[Product, Twitter] 5 Noteworthy Examples of Corporate Social Media Policies
Oracle appears to be of the ilk that using social media in the workplace is a hinderance to productivity because it could lead to too much personal use. Blog posts can increase brand exposure, but employees must be careful with what they say and how they say it, not divulging new features, products, and confidential information is key.
HUBSPOT | FRIDAY, FEBRUARY 20, 2015
[Product, Twitter] Gluten-Free, Juicing & Veganism: Marketing Strategies Behind 3 Major Diets
It''s found primarily in bread, flour, beer, and many processed and packaged foods. A few years ago, gluten-free products were mostly unheard of. Big brands have recognized the market potential and created their own gluten-free products, like General Mills'' gluten-free Chex Mix and Kellogg''s gluten-free Rice Krispies. Vegan. Paleo.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 17, 2010
[Product, Twitter] LoopFuse Captures More Web Traffic Data
The new release also adds real-time social media monitoring (directly for Twitter and Facebook , and through Collecta for blogs, YouTube and other sources). In larger firms, where different people would be responsible for different channels, each channel can be managed by a separate system without requiring anyone to use multiple products.
MODERN B2B MARKETING | TUESDAY, JANUARY 13, 2015
[Product, Twitter] Find a Truth: Unilever’s Marc Mathieu on The Next Era of Marketing
Think of how Facebook and Twitter and Google have changed our personal lives. So if consumers are using Twitter, if they’re on Facebook, then those are also important trends to incorporate into the organization as well. So they’ve started to put the Apple brand in the core of the product brands. Share the truth.
SAZBEAN | WEDNESDAY, DECEMBER 1, 2010
[Product, Twitter] Social Media as a Vital Customer TouchPoint
Are your company or products mentioned on social media by customers having problems? Even if you’re not doing any other type of social media outreach, at the very least, monitoring for mentions of your company and products can go a long way for improving your online reputation. They don’t care about your process. And how?
B2B MARKETING UNPLUGGED | THURSDAY, JULY 25, 2013
[Product, Twitter] B2B Marketers Need to Pay More Attention to HR Trends
Let’s go back to #17. I’m sure we’re all relieved there will still be marketing departments in seven years, but it seems the Learning Department will be our new bestie as they try to figure out how to make all that terrible product training something marketable outside the company. or follow me on Twitter @bizmarkter.
SAVVY B2B MARKETING | TUESDAY, JANUARY 5, 2010
[Product, Twitter] Top 10 Tips for Increasing Online Conversions
Offer multiple communication channels - Even the best product or service descriptions might leave unanswered questions. Some might be using Twitter, some might be using emails and some like to hear a voice on the other side using a telephone. When ever possible try to cater for those groups by offering product promotions. 7.
MARKETING INTERACTIONS | SUNDAY, JANUARY 30, 2011
[Product, Twitter] When a Blog is More than Just a Blog
I find it interesting that more B2B marketers are using Twitter and Facebook than they are blogs. This makes the production of content very easy and enables you to use the blog for other programs that you may not want to use "public" content for in execution. Loosening up the writing style to become more conversational.
MODERN B2B MARKETING | WEDNESDAY, JULY 17, 2013
[Product, Twitter] Big Data: It Doesn’t Mean What You Think It Means
Today, businesses have to create amazing, memorable experiences, rather than simply delivering reliable products at the right price. To illustrate the scale of this data firehose, Twitter processes 400 million tweets every day. While oil fueled the manufacturing economy, data is the fuel that drives the experience economy.
VOLACCI | MONDAY, JUNE 10, 2013
[Product, Twitter] The Advent of Tumblr and Its Place in Social Media Marketing
When an image or message resonates with a user, it’s shared with their followers, giving Tumblr the potential to make content go viral sooner than it would on other mediums like Facebook or Twitter. . . With Yahoo’s recent acquisition of Tumblr, many have asked themselves what these two companies could possibly have in common.
HUBSPOT | TUESDAY, DECEMBER 17, 2013
[Product, Twitter] Answers to 5 of Marketing's Most Frequently Asked Questions #AskTheExpert
This 80% could include your own blog posts about the industry (not about your products/services), content from credible sources within your industry, user generated content, etc. T he source of the content is up to you, a s long as that 80% is helpful, educational, or entertaining for people in your industry (and not sales-y). expert answers?
CRIMSON MARKETING | FRIDAY, DECEMBER 12, 2014
[Product, Twitter] Is Email Marketing Making a Comeback?
Despite the promising numbers behind email marketing, many marketers made the switch to focusing more on social media strategy and spent more time developing campaigns for Twitter, Facebook, and other social marketing channels. Email marketing was once the staple of online marketing solutions, and it’s easy to see why. First thing’s first.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, NOVEMBER 28, 2013
[Product, Twitter] How to Create an Automated Follow-Up System
Regardless of what you sell, I am willing to bet that you get asked the same pre-sales questions over and over again. I’m also willing to bet that you ask your prospects plenty of questions of your own so that you can qualify them on their ability to purchase, as well as to determine what products or services are going to best meet their needs.
HUBSPOT | TUESDAY, JULY 10, 2012
[Product, Twitter] 16 Ways to Simplify Your Prospects' Decision-Making Process
Instead, make it easy to navigate to within the products section of your website. 7) Provide Product Guides (About Your Product and Your Industry). I (as a prospect) have a decision to make: whether or not to buy your product, or possibly opt for another competing product. Do you want them to call you? WIIFM?).
HUBSPOT | WEDNESDAY, AUGUST 7, 2013
[Product, Twitter] 6 Types of Facebook Posts That'll Help You Generate Leads
In general, a lead is a person who has in some way, shape, or form indicated interest in your company''s product or service by giving you their information. Similar to a Twitter Chat, a Facebook Chat is a virtual gathering of Facebook users to discuss a common topic. which is definitely a number that needs to change. What Is a Lead?
THE EFFECTIVE MARKETER | THURSDAY, MARCH 24, 2011
[Product, Twitter] Why Sales and Marketing Don't Get Along « The Effective Marketer
Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! from the marketing guy and “Their leads suck! from the sales guy. No news there. But why is that this fight on lead quality continues? Like Be the first to like this post.
SAVVY B2B MARKETING | MONDAY, JANUARY 16, 2012
[Product, Twitter] Top 5 Reasons to Create a Co-Marketing Partnership
However, while we tried to figure out Google+, Twitter etiquette, and Facebook’s latest format changes, some traditional tactics continued to pull their weight even though they weren’t in the spotlight. Consider a few of the reasons so many companies work together when marketing their product or service. 1.
SOCIAL MEDIA B2B | THURSDAY, MARCH 17, 2011
[Product, Twitter] 3 Successful B2B Marketing Promotions At SXSW
Between the sponsorships of the event and the trade show, there are companies pitching their products and services to other businesses, and that’s B2B. SMB Marketing Takeaway: Create a visible display that shows an unusual use of your product or service, but make it fun and memorable. Have them interact with your product.
SAVVY B2B MARKETING | MONDAY, MARCH 22, 2010
[Product, Twitter] Getting Back to the Roots of Buyer Personas: Interview with Tony Zambito of Goal Centric
Tony and his partner, Angela Quail, originated the development of buyer personas in 2002 based on their work with Alan Cooper, who is largely credited with the origins of user personas for the design of digital products. Wants to validate a new product idea. You can follow her on Twitter or read more of her posts on Savvy B2B.
SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 28, 2011
[Product, Twitter] Savvy Speaks: Can I Get a Witness?
Testimonials are great, but stay away from generic testimonials like "Company A's product is awesome!" In addition to the headshot and full name, include links that make it easy for a prospect to check out the client's site or even contact them via email or Twitter for additional feedback. Be specific. In what ways?
HUBSPOT | MONDAY, DECEMBER 16, 2013
[Product, Twitter] 16 Free Tools That Make Content Creation Way Easier
PlaceIt serves a very specific purpose: It allows you to upload images of your site or product into real-world environments of people holding phones, tablets, and laptops. Storify''s claim to fame has long been embedding Twitter conversations or individual tweets into your blog posts. exploded into flames. Not yet. Not anytime soon.
HUBSPOT | WEDNESDAY, SEPTEMBER 4, 2013
[Product, Twitter] 9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]
Bonus: If you need help creating cover photos for all your social networks, we''ve created free templates you can use for Twitter, Facebook, LinkedIn, YouTube, and Google+. In the Samsung cover photo, your attention goes immediately to the left side of the page -- completely missing the name of the product on the upper right side.
LOOPFUSE | FRIDAY, JULY 27, 2012
[Product, Twitter] Better Value, Easier to Use Marketing Automation
LoopFuse is designed to be an extension of your team and not a product requiring dedicated full-time administrators or a heavy professional services burden to get you up and running. You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. That sort of defeats the whole purpose.
SOCIAL MEDIA B2B | TUESDAY, DECEMBER 20, 2011
[Product, Twitter] 12 B2B Social Media Predictions for 2012
B2B companies will understand this year that it is more productive to drive traffic to their owned property, their website. It is the Beginning of the End for Twitter as a Social Network. The role of Twitter will change in 2012. 2012 is going to be a big year for adoption of social media for B2B companies.
DIGITAL B2B MARKETING | TUESDAY, JUNE 28, 2011
[Product, Twitter] Three Questions for Measuring Social, Not Media
What is the return on people talking about your brand and product between each other? Share in the comments below or with me on Twitter. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. You Manage What You Measure. They should be. It doesn’t exist.
DELICIOUS B2BMARKETING | MONDAY, APRIL 4, 2011
[Product, Twitter] 5 Steps for Crafting an Effective B2B SEO Blogging Strategy
Consider what is taking the place of the blog: social sites like Facebook and Twitter. For B2B blogs, we tend to find a multiple author strategy works best, since there are multiple product lines, target audiences, etc. Can you tell me how can I create search query report through Goog. Define Objectives This is the most critical step.
SALES INTELLIGENCE VIEW | MONDAY, FEBRUARY 4, 2013
[Product, Twitter] B2B Social Marketing 101
Consumer products, such as Coca Cola, are easy to understand and accessible to everyone. The more complex our products and the more specified our audiences, the less impact a volume play has on our brands. We want a very specific audience to understand our products, and the more is not the better. Why Social Media Marketing? .
SALES PROSPECTING PERSPECTIVES | TUESDAY, AUGUST 21, 2012
[Product, Twitter] 3 Great Email Responses To Make You Laugh
There have been a few blogs written regarding how our marketing team drives traffic to our various social media sites (Facebook, Twitter, Tumblr etc.) We regularly run photo caption contests on Facebook, where the comment with the most “likes” wins a gift card to some local establishment. But thanks for the interest!”-This
HUBSPOT | WEDNESDAY, JULY 25, 2012
[Product, Twitter] Foursquare Launches 'Promoted Updates,' PPC for Local Businesses
Today, the location-based social network is launching 'Promoted Updates ,' similar in nature to the "Promoted" features we've seen from Facebook and Twitter. This enables users to get the latest news from places where they're loyal customers about things like new specials, products, or other promos. What Are Local Updates? Get it?
B2B MARKETING UNPLUGGED | FRIDAY, MARCH 16, 2012
[Product, Twitter] Social Media is the Lighter Fluid, Not the Barbeque
Your boss is saying helpful things like, “who the hell sells anything on Facebook?” or “what’s our Twitter strategy?” What this means is that your products and services still need to be sold through your usual channels, but a social element may make the sales cycle shorter. Follow me on Twitter @bizmkter. Readership?