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  • LEADER NETWORKS  |  TUESDAY, NOVEMBER 17, 2009
    [Product, Twitter] The New Symbiosis of Professional Networks: Social Media’s Impact on Business and Decision-Making
    The big three have emerged as leading professional networks: LinkedIn, Facebook & Twitter The average professional belongs to 3-5 online networks for business use, and LinkedIn, Facebook and Twitter are among the top used. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. Credible?
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2011
    [Product, Twitter] 7 Social Media Time-Sucks to Eliminate Today
    You have one Twitter account for customer service, another for marketing, and yet another for Sales. It doesn't matter if Facebook, Twitter, and LinkedIn are the most popular social networks overall. Stop talking about your product. But another very important thing inbound marketers must optimize is time. Connect with HubSpot
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 22, 2011
    [Product, Twitter] Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function
    They leverage LinkedIn and Twitter, and monitor news feeds about key accounts. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Demand Generation | Why it belongs in Marketing – Not Sales. Great show! David.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Product, Twitter] Micro Persuasion: Become a Knowledge Management Ninja with Google Reader
    So as 2007 winds down and thoughts turn to productivity and prosperity in the new year, I offer these tips to help. For example, I subscribe to high volume streams like Twitter timelines, AP news syndicates, various digg feeds and more. Twitter: steverubel. Micro Persuasion. « links for 2007-12-29 | Main. Embrace it.
  • WRITING ON THE WEB  |  THURSDAY, DECEMBER 9, 2010
    [Product, Twitter] Content Marketing Tips to Get More “Juice”
    Make suggestions to other resources, including upselling to your products and services. How about sharing snippets in the form  of tips on Social Media sites like Facebook and Twitter ? Here are some content marketing tips to save you time and energy while getting more visibility on the Web. Blog this on Blogger. Digg this! Tweet This!
  • B2B MARKETING UNPLUGGED  |  THURSDAY, FEBRUARY 6, 2014
    [Product, Twitter] No Cookies for You – How to Get Sales to Talk Value, Not Price
    The interesting thing about the cookies, is that they are never about the product, the features or the competition. And then while they’re baking cookies to make the price thing go away, we make a slide deck to show them the value of the product. or follow me on Twitter @bizmarkter. The team manager wants free training? do it.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 16, 2014
    [Product, Twitter] 4 Simple Ways to Make Automated Emails Feel Personal…AND On-Brand
    If your communications are not consistent with your products and company values, or are insensitive to information you’ve already collected, you may lose some of your highest quality leads. Include an e-signature, links to Twitter, LinkedIn… whatever you decide will demonstrate authenticity. Choose brand ambassadors wisely.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 12, 2012
    [Product, Twitter] The Business Case for Irrelevance
    In some respects, I’m being counter-productive. Follow Paul on Twitter @howwwl. By {grow} Community Member Paul Mayze. Algorithms are the magic of the Internet. Cloaked in secrecy, they invisibly control big chunks of our personal and professional online lives while quietly collecting, dissecting, and electing what we do and see.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 1, 2012
    [Product, Twitter] You Can Grow Your Business with Social Media. Learn How Here.
    You even have a Twitter account. Steve is a technology marketing executive with extensive product management, business development and strategic marketing skills, working with electronic components, factory automation and semiconductor capital equipment. BMA-NJ’s B2B Social Media Symposium (SMS) April 10, 2012 in Weehauken, NJ. Google.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 29, 2012
    [Product, Twitter] How to Grow Your B2B Business Using Social Media
    You even have a Twitter account. Steve is a technology marketing executive with extensive product management, business development and strategic marketing skills, working with electronic components, factory automation and semiconductor capital equipment. BMA-NJ’s B2B Social Media Symposium (SMS). One week from today. But now what?
  • B2B VOICES  |  TUESDAY, JANUARY 25, 2011
    [Product, Twitter] What’s on tap for the B2B Voices team in 2011?
    So this year expect to see more regular media coverage of CME Group throughout Europe and Asia, including profile stories, product and service news, and having the company more woven into the fabric of the London business scene. With a new year comes new priorities and objectives. Allan Schoenberg. Aaron Pearson. event soon. Kate Brodock.
  • ONPATH  |  WEDNESDAY, APRIL 27, 2011
    [Product, Twitter] 15 Sales Lessons from the Cookie
    Demo your product quickly. Let people try the product early on in the sales presentation. Follow him on Twitter @cainetastic similar program airs in the US under the name Shark Tank. Watch the episode and read the sales lessons. She is asking for 300K in exchange for a 30% stake in her company. Here are the 15 Sales Lessons: 1.
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Product, Twitter] The 7 Personalities Every Successful Social Media Manager Has
    It''s why Google -- and sometimes even your Twitter feed -- is your Yellow Pages. Or what product update would make their lives easier? great social media manager understands the importance of customer feedback and its effect on improving the product/service and/or customer experience. 1) The Informant. 2) The Inquirer. Rinse.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 17, 2013
    [Product, Twitter] The Dissection of a Bloody Good Email Newsletter
    Company news – updates, improvements, new products, awards, volunteer projects, etc. Additionally, include social network icons so others can find you on Facebook, Twitter, etc. 'Are you familiar with the old school Milton Bradley game, Operation? If you aren’t precise enough in removing the ailment, BUZZ! Let’s operate: 1.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MAY 6, 2010
    [Product, Twitter] Go Ahead and Shoot the Messenger
    But I respectfully suggest the problem here is that their Corporate Overlords have not only tolerated the over-simplification of everything, but have encouraged and rewarded it in the name of productivity or cool slide transitions. follow me on Twitter: [link]. cut my presenting teeth on  CorelDraw v1.0 and Harvard Graphics. The U.S.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 24, 2010
    [Product, Twitter] Trade Shows Part 6: Stupid Ideas
    How interested can they possibly be in your product at this moment? follow me on Twitter: [link]. Here are some stupid things to do at your booth: Massages: This seems like such a nice thing. Who doesn’t need a massage after a day at a noisy crowded show? It’s easy. Do you think they’re going to stick around afterward? And only once.
  • HUBSPOT  |  THURSDAY, JANUARY 10, 2013
    [Product, Twitter] Our Top Predictions for Facebook's Secret January 15th Announcement
    new product or service? It's pretty unlikely a redesign would do away with Timeline; you might notice other social networks like Twitter and LinkedIn have adopted the horizontal cover photo because it is actually pretty sweet. I was perusing Marketing Pilgrim this morning, and what did I find? Maybe we should newsjack this?
  • SOCIAL MEDIA B2B  |  TUESDAY, AUGUST 10, 2010
    [Product, Twitter] Connect Your B2B Customers with Social Media Profiles
    Gather insights from a Twitter feed or LinkedIn profile to provide marketing intelligence which can be used to create more personalized communications. Klout allows you to find and engage Twitter influencers based on topic or hashtag so you can understand their network value. Business is getting more and more social. If so, which ones?
  • LOOPFUSE  |  MONDAY, MAY 21, 2012
    [Product, Twitter] LoopFuse in the Marketing Automation Times [Podcast]
    Some highlights: Loopfuse started in 2007 so we have a relatively mature and strong product platform that does all the things that marketing automation needs to do. You can follow LoopFuse on Twitter  here or join us on our Facebook fan page  here. It’s about 20 minutes long. Click this link to listen or download it. Enjoy!
  • LOOPFUSE  |  FRIDAY, JANUARY 6, 2012
    [Product, Twitter] Why choose LoopFuse for your marketing automation needs?
    In fact, he wrote up a great post on his decision, the other products he reviewed, and why he chose us in his  Lone Ranger Content Marketing post. LoopFuse tech support seems to be hanging out on Twitter a lot, and the quality of support for a free version bodes well for their commitment to customers. Thanks Bob!
  • LOOPFUSE  |  FRIDAY, SEPTEMBER 30, 2011
    [Product, Twitter] Ladies and Gentlemen, Start Your Marketing Automation Engines
    Making the decision to automate parts of your marketing process and to make use of a marketing automation software product are no exception. You can follow LoopFuse on Twitter  here or join us on our Facebook fan page  here. Sometimes getting started can be the hardest part. Take a look, download it , and read it.
  • CONNECT THE DOCS  |  THURSDAY, NOVEMBER 19, 2009
    [Product, Twitter] ClickInsights: How to make marketing messages memorable?
    Blog Marketing Interactions Twitter Ardath421. If all they’ll gain is the knowledge that your product has yet another new feature, it’s time to rethink your messaging from your prospects’ perspectives. Blog Phoenix Rising Twitter RebelBrown. Blog Sales Leads Insights Twitter B2B_Sales_Leads. Blogs.
  • ANNUITAS  |  TUESDAY, AUGUST 9, 2011
    [Product, Twitter] Interview with Adam Blitzer, Co-founder and COO, Pardot
    Adam is responsible for product management, marketing, and operations. Even before marketing was being asked to show the actual numbers, their ultimate goal was still to build brand recognition and get people interested in the product. AG:  The role of marketing continues to evolve, as more is demanded from organizations.
  • B2B MARKETING ONLINE  |  THURSDAY, DECEMBER 2, 2010
    [Product, Twitter] Five questions to ask before beginning a social media initiative
    What started out as a primarily consumer-driven concept has become big business on many fronts: companies are marketing to customers via social networks; supporting customers and identifying trouble spots via Twitter; and leveraging these new social channels for market research and to qualify leads. How will I track and measure success?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 11, 2013
    [Product, Twitter] Case study: Fox Sports connects social media to advertiser revenue
    But even if you’re not bringing in a sponsor to your web activities, what about offering a discount for your product and service based on the contest participation?  Follow Ian on Twitter @iancleary. By Ian Cleary, Contributing {grow} Columnist. It was also important to aggregate results across all sites and platforms. 
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 20, 2011
    [Product, Twitter] 12 B2B Social Media Predictions for 2012
    B2B companies will understand this year that it is more productive to drive traffic to their owned property, their website. It is the Beginning of the End for Twitter as a Social Network. The role of Twitter will change in 2012. 2012 is going to be a big year for adoption of social media for B2B companies.
  • HUBSPOT  |  TUESDAY, APRIL 1, 2014
    [Product, Twitter] 15 Genius April Fools' Day Pranks From Conan, Netflix, Google & More
    If this year is anything like the last few years, we can expect a lot of product releases, update announcements, and a multitude of elaborate pranks from Google. No one wants to take the risk of announcing a new product or a major update to highly suspicious consumers hoping to avoid being fools. Fake Products. Twitter.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 1, 2011
    [Product, Twitter] Dreamforce: Buyer Behavior Marketing in a Social World #DF11
    by Jesse Noyes | Tweet this If you’ve done b2b marketing in the past decade, you know most of the research buyers do around products and services has moved online. “Our biggest marketing opportunity is the product itself,&# Geeta said. Twitter. You know this. But do you know what to do with this knowledge. Facebook.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 6, 2014
    [Product, Twitter] Content2Conversion Keynote Recap: 5 Tips For The Challenger Marketer
    The strategy we’ve all been running in B2B marketing has moved from selling individual products, because they can be commoditized, to selling solutions that sell bigger, broader services needs,” Adamson noted. Follow the Content2Conversion event discussion on Twitter with the hashtag #C2C14. This isn’t new. for your messaging strategy.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 23, 2014
    [Product, Twitter] Your Customers Want to Talk to You
    It goes something like this: I have a question/problem/complaint and I would like to share that with the company that sold me the product. or follow me on Twitter  @bizmkter. 'Last week we looked at the Customer Service Theatre that follows a hyper-vigilant Seal Team Six intervention on social media. So I’m going to visit the website.
  • HUBSPOT  |  TUESDAY, OCTOBER 1, 2013
    [Product, Twitter] Social Media Managers Must Work Around Lousy Business Models
    In the midst of this mess, I took to Twitter and began venting my frustrations to @United. So, I took to Twitter then, too. By monitoring customer interactions on Twitter, you can spot people trying to figure out how to use your product or service.". 'Raise your hand if you''ve ever been screwed over by an airline.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Product, Twitter] 6 Ways Social Data Can Inform Your Marketing Strategy
    You can export that data into an excel spreadsheet and sort by the different networks to see what content resonated best on Facebook, Twitter, and LinkedIn. If there are some negative comments, you can always jump in and offer a free trial of your product or service to cheer them up! Segment Based on Sales Cycle Stage. Spot the Trends.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 22, 2011
    [Product, Twitter] 4 Ways to Protect the Reputation of Your Small Business Online
    By now, most small business owners understand the important role the Internet plays in helping to raise and drive interest and demand for products and services. Am I prepared for negative conversation about my products and services? We really liked it at Mashable and wanted to share it with our readers too. Research & Planning.
  • WEBBIQUITY  |  THURSDAY, DECEMBER 16, 2010
    [Product, Twitter] Top Social Media and Marketing Books of 2010
    With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li” Evans has provided the definitive handbook for social media marketers. Stumped for that last-minute Christmas idea? Books make great gifts, and there’s still time to order for pre-Christmas delivery. Digg this!
  • AD YOUR COMMENT HERE  |  TUESDAY, FEBRUARY 1, 2011
    [Product, Twitter] [Article Summary] HBR: Best Buy’s CEO on Learning to Love Social Media
    A few minutes later later I received a note from Jen Whitacre, a product specialist in one of our stores in Missouri.  Over the next hour we e-mailed back and forth through TwitterTwitter lets us demonstrate that we’re one of those companies.&#. That’s the key point: You can’t just dabble in social media. 
  • INBLURBS  |  MONDAY, JANUARY 24, 2011
    [Product, Twitter] 10 Ways to enhance your Facebook Static page
    5 Twitter Updates: Twitter is very popular like facebook all over the world. The important thing is everyone is on the twitter right from politician to businessman. So, you can import all your tweets from your twitter account and stay in touch with latest information and news. 40 ideas tips for facebook product pages.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JUNE 23, 2010
    [Product, Twitter] Webinar Q&A Part 2: How to Build an eMarketing Strategy to Drive Sales
    Content written to help them think through issues, get more value from your products/solutions and address new industry trends will stimulate conversations as long as it’s written to match their perspectives. No sales offers, no product pushing, etc. How to promote business through social media (ie Facebook, Twitter, etc)?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 28, 2014
    [Product, Twitter] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
    Follow Seth on Twitter @sethwlieberman. . But, hey, the assessment you write for your product or service could be the next viral internet phenom; in which case your metrics would be even higher. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp.
  • WEBBIQUITY  |  MONDAY, JANUARY 10, 2011
    [Product, Twitter] 36 (of the) Best Facebook Guides, Stats and Rants of 2010
    Ken Mueller notes several situations where you have no choice but to “like&# a page or company on Facebook even if you really feel no affinity toward it, such as when conducting research or even to express displeasure with a company’s product or service on their fan page. It’s hard to overstate the impact of Facebook.
  • HUBSPOT  |  WEDNESDAY, JULY 13, 2011
    [Product, Twitter] How to Use Social Media to Maximize Your Trade Show Presence
    As virtual as marketing has become, what with SEO, email marketing, Facebook marketing, Twitter feeds , and the rest of the online universe dominating campaigns coast to coast, trade shows remain firmly rooted in the physical world. Trade shows are places to meet and greet, schmooze, and hopefully, gather leads by the bucketful.
  • LEAD VIEWS  |  TUESDAY, DECEMBER 21, 2010
    [Product, Twitter] B2B Social Media Marketing –Is it relevant?
    Common social media marketing tools include Twitter , blogs, LinkedIn , Facebook , Flickr and YouTube. The best part is social media can don multiple hats, same accounts and profiles can be used to promote products, to attend to customers, generate new business leads and respond to customer feedback. Wonder why?
  • MARKETING ACTION  |  WEDNESDAY, MAY 28, 2014
    [Product, Twitter] Social Selling: Step Up Your Game
    Wouldn’t your conversations be more genuine, more productive, if you’d prepared by building relationships? Its benefits are legion: according to InsideView , businesses with active blogs generate 67% more leads than their less-connected peers, and using Twitter can drive 2x as many leads. Put relationships ahead of product.
  • CONNECT THE DOCS  |  TUESDAY, DECEMBER 8, 2009
    [Product, Twitter] ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0
    Blog White Paper Pundit Twitter Jonathan_Kantor. thorough understanding of how business decision makers assimilate white paper information that forms our development, production, and design strategy. When we think of “writing” we think of a basic productivity task. Crafting White Paper 2.0 Jonathan Kantor.
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2011
    [Product, Twitter] 7 Tips for Stellar Social Media Community Management
    You've created a killer Facebook business page, started building up your business' Twitter following, installed company status updates on your LinkedIn Company Page, and maybe you've even created a Google+ Page. Now what? Tips for Successfully Managing Your Social Media Communities. Exercise the 80/20 rule. Encourage internal involvement.
  • LEADER NETWORKS  |  FRIDAY, DECEMBER 18, 2009
    [Product, Twitter] Why You Need A Social Media Policy in 2010
    For free, any employee can create a Twitter or Facebook account, create a LinkedIn or Xing profile, hook their email to Plaxo, start a blog, write a post in a forum, leave a comment, rate an article and the list goes on. Should all sales staff, for example, use a similar moniker in their Twitter name or is it up to the person to decide?
  • HUBSPOT  |  FRIDAY, OCTOBER 12, 2012
    [Product, Twitter] 7 Targeted Social Networks Niche Marketers Should Try
    You're probably always hearing about the most popular, mainstream social networks -- Facebook , Twitter , LinkedIn , Google+ -- and how you can use them for business. Does your company sell products/services that cater to eco-friendly users? Give advice about parenting, and recommend products or services that might be useful to them.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 16, 2012
    [Product, Twitter] Question B2B SEO Tactics That Don’t Involve Strategic Marketing
    lead generation, product marketing, or specific marketing segment)? How will content generation tie into branding and product marketing initiatives? Some of the things I would evaluate when reviewing a guest blogger: Evaluate the individual’s social media presence, particularly LinkedIn, Twitter, and Google+. Splogs.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 1, 2013
    [Product, Twitter] Playing the online reputation shell game
    Instead of “Chris Abraham” coming up with my web site , my Twitter / LinkedIn / Facebook profile, or my Huffington Post articles , it goes much further. Two brilliant strategies, one of which is taken from magic, the other taken from the Internet. My name is Chris Abraham. Secondly, misspellings. Also, Abraham Chris. Body doubles!
  • WEBBIQUITY  |  SUNDAY, MAY 30, 2010
    [Product, Twitter] What’s So Funny About Social Media and Online Marketing?
    The Twitter Avatar Roast: 10 Types of Profile Images by Tremendous News. An inspired taxonomy of Twitter avatar types, from “The People Who Think We’re So Interested In Them We Need To See Their Childhood Photos&# to “The Nothing-Is-More-Natural-Than-Me-Just-Kinda-Laughing-Not-Noticing-You’re-Taking-A-Picture-Of-Me Guys.&#.
  • WWW.BRAINSHARK.COM  |  FRIDAY, NOVEMBER 8, 2013
    [Product, Twitter] 2013 State of the Sales Rep Report: Content Strategies Drive Sales Effectiveness
    'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Find tips and ideas for boosting sales productivity and effectiveness. Products. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. 2013 State of the Sales Rep Report: Content Strategies Drive Sales Effectiveness.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Product, Twitter] 12 New Year's Marketing Resolutions You Can Actually Keep
    We all know that when consumers look for a product or service, they turn to search engines for answers. Facebook , Twitter , LinkedIn , and Google+ all give you the opportunity to engage with your prospects and build relationships with them, making it more likely that you'll be able to convert them into leads for your business.
  • B2BBLOGGERS  |  WEDNESDAY, MAY 12, 2010
    [Product, Twitter] #B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter #B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter? You can follow him on Twitter at @KentHuffman. Or is it?
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [Product, Twitter] 2010 B2B Marketing Budgets and Mix Trends Research
    Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Their activities enrich and inform our products and services.
  • LEADER NETWORKS  |  WEDNESDAY, MARCH 7, 2012
    [Product, Twitter] Are You Ready For A Discussion Or Do You Want To Have A Monologue?
    This persistent information flow creates a robust body of work about the product, service or company. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. Recently, I blogged about measuring engagement in online communities. Social media can be a fast and effective way to accomplish this goal.
  • WRITTENT  |  FRIDAY, FEBRUARY 28, 2014
    [Product, Twitter] 15 Call to Action Samples for Rocking Blog Posts that Convert
    Example: Do you use any of these productivity hacks in your daily workflow? Does your product or service lend itself well to impulse purchases? It’s easy to purchase blog posts today by visiting our product page ! Feel free to share on Twitter or Facebook by using the super-easy share buttons on the left! Spark a Debate.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 18, 2010
    [Product, Twitter] 7 Common B2B Social Media Marketing Mistakes
    Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Rita’s Water Ice tweeting about their flavor of the month on a hot summer day). 
  • HUBSPOT  |  MONDAY, AUGUST 8, 2011
    [Product, Twitter] Marketing Lessons From Politicians' Social Media Abuse [Marketing Update]
    The social media world is all abuzz with how politicians are using social media and Twitter to engage with voters in advance of the U.S. Earlier this month, one of Newt Gingrich’s former campaign staffers revealed to Gawker.com that most of the Republican Presidential candidate's Twitter following is fake. 2012 elections.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 13, 2013
    [Product, Twitter] Why Social Media is Like Improv Comedy
    The next time someone mentions your brand on Twitter or Facebook–whether it’s negative or positive–take that opportunity to say “Yes, and…” If it’s a negative mention take a breath, don’t get defensive, acknowledge the person’s gripe and say something positive. Check out their Twitter feeds for a great example of this.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, NOVEMBER 28, 2012
    [Product, Twitter] Study: B-to-B Marketers Lagging With Social Media
    Design & Production. 22 percent use social media for a better understanding of market perceptions of their own brands and or products. Follow her on Twitter. Summit Business Media's AdvisorOne.com Launches Paid Content Product. All You Brings Social Commentary Into Print Product. Production/Manuf.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 4, 2014
    [Product, Twitter] Is Snapchat for Small Businesses?
    Taco Bell used Twitter to tell fans they’d be making a special announcement on Snapchat, and used the app to share the return of its Beefy Crunch Burrito, building brand loyalty and customer engagement. Karmaloop also shares information on new products and coupon codes. But not all snaps disappear after 10 seconds. All rights reserved.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 14, 2012
    [Product, Twitter] Mobile Marketing: Social Sites Are a Mobile Advertiser’s Greatest Weapon
    Almost 40% of mobile subscribers report accessing social media sites primarily through their mobile devices , and sponsored stories outperform mobile ads and desktop ads for both Facebook and Twitter alike. Can mobile marketing live up to it’s high earning hype? ve heard it said many times that Social Media was web 2.0
  • HUBSPOT  |  THURSDAY, JUNE 21, 2012
    [Product, Twitter] 23 Eye-Opening Mobile Marketing Stats You Should Know
    14) 1 in 5 smartphone users scan product barcodes, and nearly 1 in 8 compare prices on their phone while in a store. 17) Over 1/3 of Facebook's users access Facebook Mobile; 50% of Twitter's users use Twitter Mobile. Marketers are starting to realize that the mobile upswing isn't just a fad. Or even do a little mobile SEO.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, FEBRUARY 16, 2012
    [Product, Twitter] Ten Ways to Rock Your Trade Shows
    Make sure you get input from product managers, sales people and PR about leveraging events. Try ignoring your customers or not knowing anything about your products — that’s bad booth. Follow me on Twitter @bizmkter. Here it is, only the middle of February and already I have one trade show under my belt.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MAY 19, 2011
    [Product, Twitter] Are Retention Departments Symptoms of Suckiness?
    Many of them, like many family doctors, battle valiantly with specialists and broken systems to resolve billing, delivery, product and service issues. Follow me on Twitter @bizmkter. I have been thinking about retention departments lately. Like a real ER, there are countless ways our customers end up there. Advertisement.
  • CONFLUENT FORMS  |  THURSDAY, FEBRUARY 7, 2013
    [Product, Twitter] Your business should be blogging (actively!)
    And that doesn't mean ditching any other social media activities and services you might be using (Facebook, Instagram, Twitter, Pinterest, etc.), A lot has changed in the last few years and especially in the last few months where online marketing is concerned. Changes to Google's search algorithms (Panda, etc.), Give us a call !
  • HUBSPOT  |  TUESDAY, MARCH 26, 2013
    [Product, Twitter] How Will the Social Web Monetize the Uptick in Visual Content?
    People naturally tag the names of people and places they care about -- not products. What’s needed is more image intelligence -- a way to systematically scan and detect the presence of brand logos, packaging, and products lurking inside the billions of consumer photos streaming into the internet each week. Words drive SEO.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MARCH 17, 2010
    [Product, Twitter] B2B Email Design – Gallery 2 « The Effective Marketer
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! This post is another installment of the “gallery” concept so that you have more designs to review and use in your own creative process. Click on the images for larger version. Short copy.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, DECEMBER 22, 2011
    [Product, Twitter] Why We Need to Stop Writing Plans and Start Making Them
    Do you roll more products, chase new markets, replace the Customer Abuse voice recognition software? What ‘s the plan if your competitor acquires some hot new company or launches a better product than yours? Follow me on Twitter @bizmkter. So did you take my advice and text your 2012 marketing plan to your boss ? 
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MARCH 24, 2011
    [Product, Twitter] Put That Marketing Plan Where the Sun Doesn’t Shine
    So what do you do when your plan is finished; when your Corporate Overlords have blessed it; when the Hand-Wringers have moved on to another victim; and when the Productivity Prevention Department (IT) isn’t looking? The theme should be one of your priorities – revenue growth, market penetration, product leadership etc. So what next?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 11, 2014
    [Product, Twitter] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
    Does it provide one of the five essential content vitamins (product information, customer FAQs, how to’s, styling, and ratings and reviews) but still gets left untouched on marketers’ plates? Sharing photos on Facebook and Twitter will increase engagement and sharing. 'Author: Heidi Cohen Is your content marketing like spinach?
  • SAZBEAN  |  MONDAY, JUNE 18, 2012
    [Product, Twitter] How to monitor social media for business
    Or maybe you have a niche product aimed at Google employees and most of the conversation is happening on Google Plus. You might discover that people on Facebook like your PR campaign but people on Twitter do not or vice-versa. Social Media to Sales (Photo credit: sazbean). “Social media doesn’t work! Analyze customer sentiment.
  • SAZBEAN  |  MONDAY, JULY 12, 2010
    [Product, Twitter] Social Media Insights from a Newbie
    If someone is having a problem, you don’t just want to swoop in with a product promotion. Many new Twitter users are amazed when they get the first response to something they tweet. Just watching and helping a client struggle with learning how to use social media offers a lot of great insights. Getting Started. Monitoring.
  • B2B VOICES  |  FRIDAY, MARCH 2, 2012
    [Product, Twitter] Let’s Talk Social Media: We Agree to Disagree
    How do I deal with so many anonymous Twitter accounts that want to talk with me? While financial services can’t produce the beautiful images that car companies can in social media or sell products like coffee shops and clothing stores, we can develop the ideas and social currency that many people rely on to make informed decisions.
  • WEBBIQUITY  |  TUESDAY, MAY 29, 2012
    [Product, Twitter] When Behavioral Tracking Gets Creepy
    For example, if you search for “camping gear,’ visit a couple of websites that sell camping gear, and read a few articles about the latest new camping products, don’t be surprised if you start seeing ads for camping equipment brands and retailers on subsequent websites you visit. Image credit 5 to 9 Branding. Helpful?
  • LEADER NETWORKS  |  SATURDAY, JANUARY 23, 2010
    [Product, Twitter] Engagement Is The Business Goal
    How can using social media help the business, sell more services, or better a product line? Some companies choose to engage on existing social channels, such as Facebook, LinkedIn and Twitter where there are a large number of people, thus increasing their odds of reaching more people.
  • LEADER NETWORKS  |  TUESDAY, APRIL 20, 2010
    [Product, Twitter] Business Credibility Is Different From Social Trust & Friendship
    The content that you create will be a solution to those people's problems and will not mention your company or products at all! Too often Twitter is misused by professionals who treat it informally. quick scan of a twitter stream can reveal inappropriate commentary, a likelihood of confidentiality breaches ("great sales call with XYZ!
  • ENGAGE  |  MONDAY, MARCH 5, 2012
    [Product, Twitter] This is not ‘Nam. This is grammar. There are rules.
    We communicate through services that give us limited characters to get our point across, and our messages flicker on iPhone and Blackberry screens, quickly down Twitter feeds, across Gchat windows, and in Pinterest captions. But you know what else is weird, sometimes difficult, and full of seemingly redundant and unnecessary rules? Monopoly.
  • HUBSPOT  |  SUNDAY, JULY 21, 2013
    [Product, Twitter] More Sharknado Coming Your Way, and Other Inbound Stories of the Week
    Perhaps its acquisition of mobile ad tech startup Admovate will help it roll out some new ad products that tickle people''s fancies. million) by asking fans to submit their title recommendation for the new movie via Twitter. Speaking of Twitter. 'Happy sweltering Sunday, readers! At least it''s sweltering here. Holy humidity.
  • READYPULSE  |  MONDAY, JUNE 17, 2013
    [Product, Twitter] ReadyPulse Now Offers Instagram Brand Promotion Capabilities
    In its recent report Pew Research highlighted the recent trend of teens spending more time on Instagram and Twitter and away from Facebook. Match photos with products to enable shopping. Use best Instagram photos in your marketing campaigns, Web sites, E-commerce product and shopping pages and within your store. Highlights.
  • ENGAGE  |  FRIDAY, FEBRUARY 8, 2013
    [Product, Twitter] Fashion and Beauty Publications Strike a Pose with Advertising Sales
    True to its nature, the fashion and beauty magazine category ignored the status quo and set its own trend, creating innovative and lucrative products that drove them to close their fiscal year with a 7.3% Readers can virtually interact with beauty editorial by digitally trying out various products, beauty trends and more. So what?
  • VIDYARD  |  THURSDAY, JUNE 5, 2014
    [Product, Twitter] What is Video Seeding and Does Your Brand Need it?
    Video seeding is a targeted form of video distribution in which you appeal directly to specific websites or blogs that have target audiences geared toward your services or products in order to have them spread the reach of your content marketing (including video). You need to start video seeding. What is video seeding? Not bad right?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 21, 2012
    [Product, Twitter] An Introduction to the New Power of Social Media Lead Management
    Clearly, they have an interest in the things that you are saying and the product(s)/service(s) you have to offer. 2) Send Product- or Service-Oriented Emails. When it comes to email marketing , your boss most likely wants you to send communication about your product or service. Social media was once a shiny new toy. Everything.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 10, 2011
    [Product, Twitter] “If we just do _, everything will be fine”
    Follow  Jeff on Twitter or download the high acclaimed  white paper on sales lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 6, 2011
    [Product, Twitter] Sunday thoughts
    Follow  Jeff on Twitter or download the  free white paper on lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation.
  • MARKETING INTERACTIONS  |  FRIDAY, AUGUST 20, 2010
    [Product, Twitter] Webinar Q&A: Content is Marketing Currency - Australian Audience
    The only way your content can evolve from company and product focused feeds and speeds content is if it is designed to match your buyers' perspectives about their highest priority issues. They include: Phrasing, Webinars, Blogs, Twitter Streams, LinkedIn, Bit.ly audience a few months ago. You can see their Q&A here. 
  • DELICIOUS B2BMARKETING  |  MONDAY, APRIL 4, 2011
    [Product, Twitter] 5 Steps for Crafting an Effective B2B SEO Blogging Strategy
    Consider what is taking the place of the blog: social sites like Facebook and Twitter. For B2B blogs, we tend to find a multiple author strategy works best, since there are multiple product lines, target audiences, etc. Are you a Search Engine Watch Member? am going to set up PPC for three senior living communities, all. Team meetings.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 27, 2010
    [Product, Twitter] Measuring the Impact of Social Media in B2B Marketing
    It’s about engaging with customers, prospects, industry press, analysts, bloggers and other key influencers to increase the amount of positive conversation about your company,  product or service. separate Twitter accounts for support and marketing, separate business-focused and technology-focused blogs, etc.). Podcasts. Video.
  • B2B IDEAS @ WORK  |  FRIDAY, MAY 27, 2011
    [Product, Twitter] Think Outside the B2B Trade Show Booth
    However, show-specific blogs were written and promoted via Twitter and LinkedIn. As a follow-up, the leads were given an opportunity to download an industry-specific ezine and placed into a lead-nurturing campaign that would offer content geared towards educating prospects rather than hammering them with product features. SITUATION.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 30, 2013
    [Product, Twitter] 2013 in Review: Top Content Marketing Assets & Initiatives for the New Year
    32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. Ways to Create Productive B2B SEO Benchmarks in a ‘Not Provided’ World. Ways to Create Productive B2B SEO Benchmarks in a ‘Not Provided’ World. '2013 was a successful year for KoMarketing. During the year 2013, we wrote. You’re Not eBay.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 7, 2013
    [Product, Twitter] 3 Ways To Differentiate Your Brand in Search Engine Results
    Suggested Order for Product-Based Pages: Primary Keyword – Secondary Keyword | Brand Name. Products. Jill Whalen of  High Rankings  is a proven SEO that I follow on Google Plus , and  Twitter. Optimizing Existing HTML Title Tags. audited a company called  Zmags , a company that produces digital publishing software. In Reviews.
  • B2B MARKETING UNPLUGGED  |  MONDAY, FEBRUARY 18, 2013
    [Product, Twitter] The Favour of a Reply is Requested– Why We Should Start Loving Email Again
    But time is cruel, especially to back-ends, and yours is probably looking pretty flabby these days, what with the Productivity Prevention Department shutting down your email accounts due to lack of use (don’t blame them, it probably took you months to notice). or follow me on Twitter @bizmarkter. don’t think so. What happens then?
  • B2B MARKETING UNPLUGGED  |  THURSDAY, FEBRUARY 2, 2012
    [Product, Twitter] Six Tips for Proofreading Your Work
    The good ones might raise a concern about something, but most of them just want you to sign off so they can move things to production and send you the bill. Follow me on Twitter @bizmkter. Last week we looked at how tiny lapses in proofreading can do nasty things to a brand. Next stop…. Somebody Clueless. You have to do it yourself.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JUNE 9, 2011
    [Product, Twitter] Eight Distractions for B2B Marketers
    Being Productive – No, seriously. Follow me on Twitter @bizmkter. Stuck on a project charter review call with the Hand-Wringers? Sitting through yet another B2C webinar they promised had business content and doesn’t?  Bored with the Keebler Elves’ mandatory due diligence training module? Time for some distractions! WDH a MobiStrat!
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JUNE 16, 2011
    [Product, Twitter] Why You Need to Treat Your Brand Like A Dog
    Who are the same people who pay to update the website, make the products, deliver the services, clean the floors and so on. Follow me on Twitter @bizmkter. Who owns your brand? Hint: The same person who owns your dog. Stop looking around. It’s you. If you don’t have a dog, just play along. So it’s arguably a bigger problem. If
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 28, 2012
    [Product, Twitter] Social Media Marketing Strategy: Starts with Who
    Basically, these are models of the different user types who may buy or influence the purchase of your products. Janet has been on Facebook since she graduated college and wants to check out Google+ based on a tip from one of her twitter friends who loves the G+ Circles feature. Let’s start with strategy. What does it actually mean?
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Product, Twitter] How to Use "Pay With a Tweet" to Generate Leads
    It''s a service that lets visitors access your lead content without having to “pay” for it by giving up any personal information on a form -- all they have to do is share it with their own networks or Facebook, Twitter, LinkedIn or Xing to access the content. How to Create a Pay With a Tweet Button. 4) Craft the tweet''s text.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 18, 2010
    [Product, Twitter] B2B Marketing Predictions For 2011
    While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about: Marketing automation and automated lead nurturing will become a foundational B2B marketing activity as we are expected to accelerate deals through our funnels.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 14, 2011
    [Product, Twitter] 3 Marketing Analytics Tricks
    Be the one to answer their questions and you have a better shot of building a relationship and being top-of-mind in their research for products/services. Track Twitter/Facebook campaigns. You can track tweets and traffic from Twitter or Facebook individually by first identifying your desired URL with a campaign tag. Use Bit.ly
  • MI6 MARKETING AGENCY  |  SUNDAY, AUGUST 7, 2011
    [Product, Twitter] Our Favourite Posts, Week of July 18th
    Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development.
  • HUBSPOT  |  TUESDAY, APRIL 30, 2013
    [Product, Twitter] Two Personas Every Marketer Should Care About, Even if They Never Buy
    For example, there are only 34 Twitter users in New York who have “plumber” in their bio. You will get back a list of other common words these people have in their Twitter bio. This could help you identify other interests that plumbers have, giving you things they may link to or share on Twitter. The Company Fan. The Influencer.
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