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  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 20, 2015
    [Product, Twitter] How I Work with Jeff Ogden of Find New Customers
    love the simplicity and elegance of Apple products. Matt Heinz of Heinz Marketing.contacted me about his How I Work series and he asked me to answer a series of questions. Thank you, Matt.  I’ll have to start these too. These are Matt’s words and not mine. also want to share my new Keynote Speaking video with you. Actually, St.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Product, Twitter] 70 New (Really) Marketing Automation Stats
    Among B2B marketing managers, the most important criteria for a marketing automation system are (1) price, (2) product integration (e.g., Email is ranked as the #1 preferred communication channel by consumers for initial introduction to a product/service, learning about a product/service, and post-purchase follow-up about a product/service.
  • AD YOUR COMMENT HERE  |  TUESDAY, FEBRUARY 1, 2011
    [Product, Twitter] [Article Summary] HBR: Best Buy’s CEO on Learning to Love Social Media
    Here’s one example: On Memorial Day, I tweeted a simple thank-you to US service members for all they do, and particularly thanked Best Buy employees who are making sacrifices to serve in the military reserves.  A few minutes later later I received a note from Jen Whitacre, a product specialist in one of our stores in Missouri. 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 15, 2011
    [Product, Twitter] [Cartoon] Ellber & Email Marketing
    Ellber needs to get to bed, but he also needs to understand how  Siemens PLM reduced their campaign production time from 100 to 10 hours! Twitter. by Michael Martin | Tweet this Ellber’s setting up promotions for a new turbo oven and some pickle flavored donut mix! (see see Ellber’s first adventure ). But Share email.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 24, 2014
    [Product, Twitter] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
    Follow Seth on Twitter @sethwlieberman. Is there some sort of quiz or assessment that you can create around your product or service that plays to this? Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been acquired but none of his kids. ’, ‘What European City…?’,
  • EARNEST ABOUT B2B  |  TUESDAY, MARCH 16, 2010
    [Product, Twitter] Vital statistics for every B2B marketer
    Twitter) versus 49% of B2Cers. And the FTSE 100 are just plain running scared of Twitter. Just 16 of the FTSE 100 companies are using Twitter, despite the fact that 20% of Tweets contain a reference to a product or brand. B2B companies are ahead of their B2C rivals when it comes to social media adoption. Versus.
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Product, Twitter] How to Convince Your Boss to Invest in Social Media Marketing
    Then, tell your boss that by joining LinkedIn Groups relevant to your products and services, you can begin contributing to discussions and commenting on posts with valuable information of your own. Next, take the same approach with Facebook, Twitter, and YouTube. Don’t let this happen to you! How to Respond. How to Respond.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 29, 2014
    [Product, Twitter] Be Bold: Delete Your Frustration
    Perhaps your product is unique and innovative and everyone is excited and supportive about it. Learn more at jeffshore.com and follow Jeff on Twitter AG Salesworks is pleased to bring you a guest post from Jeff Shore , an in-demand sales expert, author, speaker and executive coach. People have a lot to say about control. Or, erase it.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 13, 2012
    [Product, Twitter] Nine Visuals Your B2B Website Really Doesn’t Need
    All it does is tell your customers that you would rather screw around with photos of your pet than offer meaningful information about, say, your products! Obvious Exceptions: You sell pet or animal things, but even then, use a stock photo or pay for a professional to take product shots. 7. Follow me on Twitter @bizmkter. Please.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 5, 2016
    [Product, Twitter] 3 Big Reasons Content Marketers Must Attend B2B Events in 2016
    There are opportunities to hear case studies, learn about new technologies, hear from thought leaders, and demo products. Hearing a thought leader speak about her experiences in the industry has a stronger effect because it brings the connection to another level, rather than just placing a name to a face or Twitter handle to a Tweet.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 9, 2012
    [Product, Twitter] Pinterest Now Sending More Traffic Than Yahoo Search, and Other Marketing Stories of the Week
    In fact, Pinterest is also sending more traffic than Bing and Twitter, too, coming in at Shareaholic users' fourth largest traffic driver in August. HootSuite (you know, the social media monitoring tool that integrates with HubSpot so you can monitor your leads on Twitter) is acquiring Seesmic. That’s right. It’s confirmed. It’s true!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 10, 2015
    [Product, Twitter] Nobody can blog for you, but maybe they can blog WITH you
    When you deliver a product or a service — whether you are a solo practitioner or you run a company, agency, firm, or clinic — your prospective customers and clients need to trust you. Please visit [link] for more information and connect with her on Twitter. By Linda Dessau, {grow} Community Member.
  • HUBSPOT  |  THURSDAY, APRIL 5, 2012
    [Product, Twitter] 17 Examples of Creative Facebook Page Cover Photos
    We love when our customers get really into their marketing, and Sunrise Signs is certainly showing an interest in the new Facebook cover photo capabilities with this fantastic one that showcases exactly what its product does -- without words. So it'd be foolish for them not to show off the best of their product. And you know what?
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 21, 2014
    [Product, Twitter] 50 Unique Ideas for Your Next Email [Guide]
    You can also highlight an unusual or eccentric product that your company makes. In an email, Sephora used the holiday, which lands on January 25, to encourage customers to try a beauty product that they wouldn’t normally use. Bring your list of products or services to life with a video and email the link to your customers.
  • LEADER NETWORKS  |  SATURDAY, OCTOBER 22, 2011
    [Product, Twitter] The Future Of Online Community
    And while Twitter, LinkedIn and Quora, for example, are not going away anytime soon, there is an increase in the demand for specialized private online communities which has emerged in part from the success of the broader social networks. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 6, 2011
    [Product, Twitter] Thesis vs Genesis – Comparing Premium WordPress Themes
    id="social-twitter"><script src="[link] type="text/javascript"></script><div> <a href="[link] class="twitter-share-button" data-url="<?php These led to the previously mentioned string of obscenities, but I digress. Thesis vs Genesis. Enjoy! Pricing. Thesis by DIYThemes. Genesis by StudioPress. 59.95.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Product, Twitter] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    But what if you are a niche company, with a niche product that can only be used by a finite audience? Surely, with a product and a market like that, you don’t need to boil the ocean to be successful. They may have been only half-listening when you talked about your latest product roadmap or initiative. Market Traction.
  • TONY ZAMBITO  |  THURSDAY, MAY 5, 2011
    [Product, Twitter] Turn B2B Buying Into a Social Experience
      Enhancing not only technology enabled engagements that can be found through such platforms as Twitter and Linked-In as well as company or industry specific platforms, but radically changing the notion of what personal engagements actually means.  Image via Wikipedia.   That is, until now. 
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Product, Twitter] The 20 Best Sites for Wasting Time on the Internet
    There's a lot of content out there about productivity -- everything from hacks to shortcuts to tips and tricks for how to get more done in less time. Hey, no one can be totally productive all the time. In fact, studies have shown that taking deliberate breaks after periods of work is better for productivity. Great times. Chicks.
  • WRITING ON THE WEB  |  SATURDAY, SEPTEMBER 24, 2011
    [Product, Twitter] Writing Web Content that Gets Results: Questions
    Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the  basic rules of writing copy for the Web. Know your  product or service. The rules  haven’t changed, but it’s surprising how many people start writing web content without regard for the basics.
  • AMPLIFINITY  |  MONDAY, AUGUST 3, 2015
    [Product, Twitter] Leverage your Net Promoter Score
    Referral marketing at its core is the practice of turning Promoters into Advocates, customers or clients who actively promote your product or service, by turning “likelihood to recommend” into the action of referring. Customers love to talk about the products they love. email, Facebook, Twitter, LinkedIn, etc.) Make the Ask.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MARCH 8, 2014
    [Product, Twitter] SXSW Preview: Social Technologies and the Universal Customer Profile
    Follow Roland on Twitter @rsmartly. - How did the hashtag become a foundational symbol on Twitter? - How does user experience design explain the adoption of certain social idioms and slang (i.e. On top of this, imagine that this person lamented on Twitter about “only having 15 mins to pack my suitcase for Austin.”
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 31, 2012
    [Product, Twitter] 28 Tweetable Moments from Sirius Decisions Summit #SDS12
    And as usual, I used Twitter as my preferred note-taking device. Sales and Marketing Alignment Still # 1 Issue:  Sirius Decision mentioned that sales and marketing alignment is still the # 1 issue for us, but the Twitter traffic replied: “just get it done.” Cheesy line? Ok, I’ll stop.). Agree! BrennerMichael. sds12.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 14, 2015
    [Product, Twitter] 9 B2B Marketing (and Life) Lessons from #Inbound15
    Some of these tools included Google Analytics, Google Trends, RADURLS, Feedly, Indeed Job Trends, Twitter Redirect Links and more. As you can imagine, this product was an epic fail in Ireland. What happens when more than 14,000 marketing and sales professionals come together under one roof? Now, that’s an inbound movement!
  • B2B MARKETING ONLINE  |  WEDNESDAY, AUGUST 4, 2010
    [Product, Twitter] Give the Emperor some underwear Ed
    Ed Weatherall recently likened Twitter to the Emperor’s New Clothes ( [link] ). What level of engagement is there with your product category? This will drive the level of interest in you or anything product related you might have to say. So, when we expand the debate beyond Twitter to social media in all forms, nuances emerge.
  • SAZBEAN  |  FRIDAY, OCTOBER 18, 2013
    [Product, Twitter] Vine Is the 6-Second Way to Engage 40 Million Customers
    Vine, Twitter’s video app, allows users to easily create fun, compact videos. How Vine Works This visual counterpart to Twitter is a creative way for companies to reach millions of potential customers without breaking the bank. Filming a short clip on a smartphone, and posting it to Twitter or Facebook, is affordable at any budget.
  • B2B MARKETING MENTOR  |  FRIDAY, AUGUST 30, 2013
    [Product, Twitter] Building a Sales Team the HubSpot Way: Through Content Marketing
    If a customer wanted to buy a product, they would have to go to a store or a trade show and talk to a sales representative. Sales reps simply had to learn the price book, the key value propositions of the products and how to handle customers’ objections. But how do you identify those people during an interview? Intelligence.
  • ACT-ON  |  THURSDAY, MARCH 3, 2016
    [Product, Twitter] 8 Reasons Why Email is Still the Killer App – For Now
    But now, with our spiffy Facebook and Twitter and mobile apps, none of that old school stuff matters, right? There’s even talk of letting customers choose product variations and place an order from within an email. Email is the oldest technology of the Internet. That wonkitude happened all the way back in 1983. It was created by V.A.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 19, 2014
    [Product, Twitter] In the Content Marketing Kingdom, Third-Party Experts Rule
    Recently, a West Coast software firm hired Jeff Ogden, President of Find New Customers and Creator &  Host of Marketing Made Simple TV – and his world-class network – to write articles to promote their new product. In the Content Marketing Kingdom, Third Party Experts Rule. They, too, can help build your content kingdom.”
  • SYNECORE  |  WEDNESDAY, OCTOBER 2, 2013
    [Product, Twitter] Out with Traditional Ad Campaigns, In with Newsfeed Marketing!
    Got Milk,” “A Diamond is Forever,” “I’m Lovin’ it,” and “Insert Famous 20th Century Ad Campaign here,” were all meticulously planned marketing efforts designed to span different media over a long period of time to sell a product. Watch for trending topics on Twitter to inspire branded content. 2. But times have changed. Did the U.S
  • LEADER NETWORKS  |  WEDNESDAY, MAY 25, 2011
    [Product, Twitter] How to Close an Online Community Without Hurting Your Brand
    The reasons vary: M&A activity, funding cutbacks, disappearance of the product or service the community supported, failure to meet revenue goals due to poor business planning, loss of membership and member engagement. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778
  • WEBBIQUITY  |  TUESDAY, MAY 14, 2013
    [Product, Twitter] 30 Awesome Blogging Guides, Tips and Resources
    Those getting started or already active in blogging will discover how to: • grow blog traffic, • make content more valuable to readers, • increase blogging productivity, • generate more comments and social shares, • find royalty-free images, • promote your blog, and. Why Blog. Why You Want To Be the Last Blog Standing by Outspoken Media.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 4, 2016
    [Product, Twitter] The Brand Resolution That You Can’t Skip
    While you might adopt a more playful voice on Twitter and a more professional voice in a whitepaper, consistency is key if you want to create a brand that your customers recognize and engage with over time. Do you capitalize product names? Does your business communicate with its customers? Yes, of course it does! Character/Persona.
  • WRITING ON THE WEB  |  FRIDAY, MAY 11, 2012
    [Product, Twitter] 5 Pinterest Pinning Tips: Don’t Be a Pinhead
    It’s true that Pinterest is fun—designed to be a simple, beautiful way to pin all your favorite ideas, products and places on the Web —but it’s also true that it’s powerful. Check out the  Straight North Blog , or follow @StraightNorth  on Twitter!  . Don’t Be a Pinterest Pinhead. Always, always, always pin from the original source.
  • HUBSPOT  |  THURSDAY, JUNE 21, 2012
    [Product, Twitter] 23 Eye-Opening Mobile Marketing Stats You Should Know
    14) 1 in 5 smartphone users scan product barcodes, and nearly 1 in 8 compare prices on their phone while in a store. 17) Over 1/3 of Facebook's users access Facebook Mobile; 50% of Twitter's users use Twitter Mobile. Marketers are starting to realize that the mobile upswing isn't just a fad. Or even do a little mobile SEO.
  • SAZBEAN  |  WEDNESDAY, AUGUST 20, 2014
    [Product, Twitter] Data Visualization: the Way of the Future, or Just a Trend?
    Research from Statista found that the top three leading benefits for using big data in business were greater insights into the customer experience that could be worked into new strategies, the ability to analyze consumer feedback to determine what products customers want, and better understanding customers’ opinions on current products and services.
  • B2B LEAD BLOG  |  TUESDAY, AUGUST 14, 2012
    [Product, Twitter] 7 lead segmentations to beautify your lead nurture program
    List segementation done right is truly the difference between cultivating in rich, productive soil with adequate rainfall, and trying to grow bananas in the desert (wrong climate, wrong soil, wrong temp!) Proper segmentation for your lead nurture program is akin to a well-prepared garden bed. But with so many variables, where to start?
  • MODERN B2B MARKETING  |  MONDAY, APRIL 4, 2016
    [Product, Twitter] 6 Engagement Marketing Lessons from Successful Video Bloggers
    LaReine Chabut is a Huffington Post lifestyle and fitness expert and best-selling author, and she g rows her engagement with her audience by sharing her YouTube videos on her Facebook, Twitter, and Instagram and embeds her videos into all of her blogs. If you don’t tell the truth about your brand or your product, someone else eventually will.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 22, 2015
    [Product, Twitter] Essential Marketing Strategies for SaaS Startups
    Before you worry too much about scaling your business, it's critical that you have a product that your customers are excited about—and willing to pay for. Ultimately, this investment in content will allow you to attract the right traffic, drive engagement, and have compounding returns over time. 2) Product marketing.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 16, 2013
    [Product, Twitter] 35 Expert Tips To Make B2B Content More Manageable
    Sales, customer service, product management, and marketing all need to talk to one another in order to create a strong content strategy – ? Do research on Quora or Twitter to understand the questions your audience is asking – ?@jchernov?. Content. Trust me, I understand this issue on a personal level. DavidBThomas?. 2.
  • ACT-ON  |  FRIDAY, FEBRUARY 26, 2016
    [Product, Twitter] Layered Approach to Digital Marketing Helps Deliver 33% More Leads for RM Hoffman
    In the last six decades, the company has grown and expanded to include distribution, product modification, custom design, and manufacturing. HOFFMAN : We have three different areas of our company, each with different sorts of customers, product life cycles, products, etc. Editor’s note: Richard M. Hoffman founded the R.M.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2012
    [Product, Twitter] 10 Clever Ways Your Email Signature Can Support Your Marketing
    For instance, HubSpot’s homepage suggests that you start a free, 30-day trial or receive a free product demo. You can either include a link to your personal accounts on sites such as Twitter, LinkedIn, Facebook, Google+, etc., or you can include links to your company’s accounts. Here are ten awesome suggestions: 1.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Product, Twitter] 8 SEO Recommendations for Maximizing B2B Case Studies & Collateral
    Cross-Link References – cross-link the most relevant products and solutions used or emphasized in the case study. Call to Action – in addition to product-specific cross-linking, don’t forget to add specific call-to-action instruction such as cross-linking to a contact form or phone number. Final Thoughts.
  • LEADER NETWORKS  |  THURSDAY, JUNE 23, 2011
    [Product, Twitter] Social Business Readiness: 5 Questions for Human Resources
    It is not uncommon for job dissatisfaction to "leak out" on social media sites, especially those where personal and professional disclosure is often intermingled -- think Facebook and Twitter. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. Human resources are the people finders and keepers.
  • LEADER NETWORKS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Product, Twitter] Does Your Company Inspire Trust? How Online Communities Can Help!
    They are where the buyers of both consumer and B2B products and services gather the information they need to make informed decisions. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. Just the other day, I said to my 10 year old daughter ‘trust is hard to win and easy to lose.’ Not really.
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 1, 2011
    [Product, Twitter] How Are You Monitoring Your Competitors?
    You probably keep your eye on your big competitors, but what about similar manufacturers that sell similar products in several markets you’re in? Klout: [link] (Growing service for monitoring general online influence by using Facebook, Twitter, Foursquare and YouTube…will be adding more social media at a later date).
  • HUBSPOT  |  THURSDAY, JUNE 7, 2012
    [Product, Twitter] 7 Shameless Tactics Marketers Use to Lure an Audience
    It extends beyond just cute brand mascots, too; laundry detergent brand Snuggle decided to not only name its product "Snuggle" (how cute is that?) Think about it -- 75 ways to get leads from Twitter is much more appealing than 3 measly methods; I mean, who couldn't come up with 3 ways to get leads on Twitter ? Big whoop!
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 20, 2015
    [Product, Twitter] 5 Engagement Metrics To Calculate Brand Health
    Second, if the ultimate goal of your content marketing is to sell a product or service, you’re much more likely to sell to visitors who come back time after time. Moving forward, you’ll want to continue pursuing all methods costing $1.50 or less (Twitter and Webinar). Let’s say you’ve accomplished letting people get to know your brand.
  • ACT-ON  |  TUESDAY, APRIL 26, 2016
    [Product, Twitter] How Major Brands Are Winning Through Episodic Content
    For example, Toshiba and Intel invite viewers to share their favorite food pairings on Instagram and connect through social media channels, such as Twitter, Facebook and Pinterest. So how do you cook up really great marketing content that will get your prospects to love your brand and want your product? Why Episodic Content?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Product, Twitter] Knowledge Worker 2.0 - Power to the people
    Democratise the tools of production â?£ 16465 Business is Selling Less of More Chris Anderson [link] Slide 64: Stephen Collins trib@acidlabs.org skype: trib22 twitter: trib +61 410 680722 www.acidlabs.org strategies, tools and processes to empower knowledge workers. Slideshare.net (beta). My Slidespace. Upload. Community. Widgets.
  • WRITTENT  |  THURSDAY, FEBRUARY 20, 2014
    [Product, Twitter] 57 Notable and Unique Content Marketing Ideas
    Why not be their lifeguard at rescue with quality product they badly need? Product Comparison Guides. It won’t take long to compile a chart that objectively compares your product or services to others in your industry, but you’ll be sure to win the hearts of prospects for making their life so much easier. Twitter Chats.
  • HUBSPOT  |  FRIDAY, APRIL 20, 2012
    [Product, Twitter] 32 White Hat Ways to Build Inbound Links
    Follow him on Google+ or Twitter at @northcuttSEO, and read his SEO blog. You can ask users of your product and industry experts or analysts to review new features you're rolling out, for example. 32) Give away free trials and sneak peeks of your product. Get Your Blog On. 1) Maintain a steady blog. will link to it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Product, Twitter] The line between Media and Brands is blurring fast
    Let’s add to that the ratcheting down of organic brand visibility on Facebook and Twitter. by Chad Pollitt, {grow} Community Member. To compete in the next few years, brands will have to act like media agencies. This is not a moral argument about the “separation of church and state” between the media and advertisers. The media gap.
  • JUNTA 42  |  SUNDAY, APRIL 1, 2012
    [Product, Twitter] 15 Critical Business Success Tips after Five Years in Business [with special giveaway]
    Don’t Fall in Love with Your Product or Service – This almost cost us the entire business. Discarding the product we began the business with was the best business decision, and hardest one, I ever made. Well, it’s nice to be on the right side of that statistic! After 1,825 days in business, we are stronger than ever.
  • EMAGINE B2B BLOG  |  THURSDAY, AUGUST 29, 2013
    [Product, Twitter] eMagine Launches New Websites
    This company wanted a much higher profile, professional looking site, both for marketing and recruiting.  In addition to the website redesign eMagine created a mini-site for their products section, that highlights their major products using rotating panels. Their site also includes a custom infographic on their eReportal product.
  • HINGE MARKETING  |  FRIDAY, APRIL 17, 2015
    [Product, Twitter] 7 Social Media Marketing Mistakes to Avoid With LinkedIn
    Since it is a social network geared specifically to business professionals, LinkedIn users don’t have to battle the private and public persona struggle that other sites like Facebook or Twitter can create. and cause them to write you off before you even get a chance to demonstrate how valuable your product or service may be.
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Product, Twitter] Answers to 5 of Marketing's Most Frequently Asked Questions #AskTheExpert
    This 80% could include your own blog posts about the industry (not about your products/services), content from credible sources within your industry, user generated content, etc. T he source of the content is up to you, a s long as that 80% is helpful, educational, or entertaining for people in your industry (and not sales-y). expert answers?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 4, 2012
    [Product, Twitter] Social Business Q&A: 10 Questions with Augie Ray
    My definition of social business is that it is a new form of business–new products, services and business models enabled by social behaviors and technology and the widespread availability of individual data. think automakers have done some very interesting things to build social directly into their products.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 16, 2013
    [Product, Twitter] They Grow Up So Fast: How 7 Brands Made It Big Practically Overnight
    After the idea was first raised by an Uber user on Twitter, the company began offering free rides to Boston Public School students stranded by the strike. The answer is layered, but key to it was how deeply the company built social sharing into to the product. vs. overseas production, that''s exactly what the company got.
  • B2BBLOGGERS  |  THURSDAY, MAY 20, 2010
    [Product, Twitter] What I Learned About B2B Social Media In Memphis
    In his presentation, Chris Brogan mentioned he spends 60% of his time in Twitter search; listening. You should be aware of what (and where) people are talking about you, your brand, and your products. You can learn a lot about a person on Twitter before meeting them in real life. Your B2B Marketing Plan Doesn’t Need Twitter.
  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 19, 2015
    [Product, Twitter] My top 3 tweets #9
    This is an experiment that I’m doing to generate more content for my blog and more engagement on Twitter. I’ll have a brief blurb about the tweet and encourage you to contribute to the Twitter conversation. No 3: Twitter Let Me Down. Dear @WubbleBall : Your product broke hitting blades of grass. – Chris.
  • VOICE-BASED MARKETING  |  FRIDAY, NOVEMBER 8, 2013
    [Product, Twitter] 5 Marketing Tips from Albert Einstein
    If the value is there and you are providing a product or service that is worthwhile and makes people’s lives easier, the rest will come on its own. “If you can’t explain it simply, you don’t understand it well enough.”. But what if the person most commonly recognized as a genius—Albert Einstein—was a marketer? This quote is gold.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 19, 2016
    [Product, Twitter] How to Match Your Content Strategy with the Buyer’s Journey
    Whether you’re writing about your imaginary friend in first grade or about a B2B product or service, it is critical to define the audience and then deliver the right content to that audience. Connect with me on  Twitter  or drop a comment below to get the conversation started! The B2B content consumption stats are out there.
  • SAZBEAN  |  SATURDAY, JANUARY 19, 2013
    [Product, Twitter] Top Internet strategy, marketing and technology links for the week of January 19, 2013
    Practical eCommerce) Using Slideshare for Research and Blog Posts  (Small Biz Trends). News & Notes
  • CRIMSON MARKETING  |  MONDAY, OCTOBER 7, 2013
    [Product, Twitter] Pick ‘n’ Mix for a Sweet Content Strategy [Infographic]
    News Articles . 3 in 5 consumers read branded content while looking at products to buy. Tweets. 1 in 3 marketers have generated leads through Twitter. Your Website. website health check will show what needs to be fixed to get the most from your content. 2. Landing Pages. More landing pages + more calls to action = MORE CONVERSION. 3.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 19, 2011
    [Product, Twitter] The 25 Best Social Media Books of 2011
    How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt, … and Grind Your Competition into the Dirt  by Jeffrey Gitomer. ” Be prepared to be on the receiving end of each Facebook, Twitter, YouTube and LinkedIn “BOOM!” TWITTER.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Product, Twitter] 5 Ways to Differentiate Your Marketing Content
    Follow Simon on Twitter @mrjonesinsf. It will be designed for the real world rather than your executive suite and it may not even refer to your company, product or service at all. It’s a cliché that I personally dread, but in 2014, content certainly made a strong claim to the marketing throne. We need to produce more.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 24, 2011
    [Product, Twitter] Hosting the B2B Track at the Aprimo Marketing Summit 2011
    Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation.
  • MARKETRI  |  THURSDAY, JANUARY 17, 2013
    [Product, Twitter] 3 Powerful Ways A/E/C Firms Can Demonstrate Their Expertise and Showcase Their Services
    When you buy a physical product – a shirt, for example – you can see the product before you buy it. You hear about Facebook, Twitter, and LinkedIn all the time, but they aren’t the only social platforms capable of driving real results for A/E/C firms. This is rarely the case when selling a complex service.
  • BIZNOLOGY  |  FRIDAY, MAY 15, 2015
    [Product, Twitter] What does it take to launch a link building campaign?
    However, while it’s possible to find influencers through built in tools like Twitter Lists, third party tools such as BuzzSumo and Followerwonk can make the process much easier. A great deal of work goes into launching a link building campaign. Determine Scope of Project. You need to set specific and realistic goals for your campaign. Recap.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 9, 2012
    [Product, Twitter] 4 Pervasive Myths About Brand Journalism
    Hiring a reporter or editor won’t solve any credibility issues, especially if you try to claim that this employee will provide an objective viewpoint on your product space. by Jesse Noyes | Tweet this Some deem it a revolutionary movement in business. Others call it marketing under another name. So what is brand journalism?
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 18, 2011
    [Product, Twitter] Nine Expert Guides to Local SEO
    Nearly half of consumers start a local search for products or services with no specific business in mind. As with SEO generally, keywords and content matter (though for local SEO that includes geography- or region-specific terms) and links play a significant role (though key link sources are different for local businesses). Digg this!
  • MARKETING ACTION  |  FRIDAY, AUGUST 9, 2013
    [Product, Twitter] What Makes Marketers Tick?
    Today the buyer starts their journey online, so it is paramount that your company meet its prospects there – and educate them by providing valuable data, insight, and reports that help them best determine the right product or service for their needs. The top 2 concerns marketers have with tools there are currently using are time and cost.
  • HUBSPOT  |  TUESDAY, FEBRUARY 21, 2012
    [Product, Twitter] How to Write Call-to-Action Copy That Gets Visitors Clicking
    In fact, verbs are the part of speech that generate the most shares on Twitter, which HubSpot Social Media Scientists Dan Zarrella reported in his Science of Social Media research. It turns out that verbs beat adverbs, adjectives, and nouns in terms of their potential to attract Twitter shares! 2) Include Numbers. Not that much.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 5, 2011
    [Product, Twitter] Find New Customers Fan of the Month – Kenny Madden
    He is also on Twitter at @kennymadden1973. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 15, 2011
    [Product, Twitter] Find New Customers Fan of the Month – Don F. Perkins
    He is also on Twitter at @donfperkins. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Find New Customers Fan of the Month. Each month we will recognize a special fan of Find New Customers. Perkins.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 8, 2011
    [Product, Twitter] Find New Customers Fan of the Month – Don F. Perkins
    He is also on Twitter at @donfperkins. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Find New Customers Fan of the Month. This month our fan of the month is none other than Don F. Perkins. Don F.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 15, 2015
    [Product, Twitter] To Have and To Hold…3 Ways Building an Online Community Is Like Planning A Wedding
    This may not be the main channel they are interested in actively participating on–perhaps they interact more with your brand on your blog or want instant support via chat or a Twitter account. But take it from me (I’m in the middle of planning my own wedding), they really should be a guest of honor. Get Executive Buy-In Early On.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 1, 2013
    [Product, Twitter] Great Content and Marketing Automation Tools Alone Won’t Build Your Marketing Plan for You
    If you’re a B2B marketer or sales professional, chances are you spend a lot of time and effort doing copious amounts of research on how to best market your product or service. You must build a Twitter and Facebook presence. Create compelling content. Direct Mail is dead! Direct Mail is alive! Email subject lines will make or break you.
  • SYNECORE  |  SATURDAY, APRIL 18, 2015
    [Product, Twitter] The Importance of Brand Integrity in the Digital Age
    Finally, you want to identify the most relevant social channels for your organization (which will likely include members of the “Big Seven” social channels: Facebook, Twitter, Google Plus, LinkedIn, Instagram, Pinterest, YouTube), and set up profiles on them. A few weeks back, I was involved in a minor dust up at a local bar. Keepin’ It Real.
  • HUBSPOT  |  WEDNESDAY, APRIL 18, 2012
    [Product, Twitter] How to Design a Persona-Centric Website Experience
    Consider the following when building your buyer personas, and for even more in-depth information on the topic, check out this checklist of questions to ask when developing buyer personas : Segment by Demographics: Start developing personas by researching your existing customer base to identify the most common buyers for your products and services.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 10, 2012
    [Product, Twitter] Do Your Social Media Accounts Belong To Your Business? Why Worry, When There Are Safeguards You Can Take Now
    While many people have been hoping to get some resolution to the question of who owns the followers of a Twitter account from the ongoing litigation between PhoneDog and its former employee Noah Kravitz , this federal case in the Northern District of California is unlikely to provide clear answers.  PhoneDog Lawsuit. News America Marketing v.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, JULY 29, 2009
    [Product, Twitter] what's your marketing approach?
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? United States License.
  • LEADER NETWORKS  |  WEDNESDAY, JUNE 27, 2012
    [Product, Twitter] Let the B2B Games Begin!
    For example, when I was invited into the gmail beta in the *very* early days, I could have had my firstname@gmail.com, but no, I ignored the invite rather than risk my personal cachet. I was a twitter-naysayer for some time, but began to say “yes” and now have 20K followers – investing time and energy only after I saw the real business value.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JUNE 1, 2015
    [Product, Twitter] The Thrill of Victory: What Marketers Can Learn from the Win Column
    When you called this customer, how well did they understand our products and brand? or follow me on Twitter @bizmkter. Were you successful in getting your hands on the win-loss report from sales? Don’t feel too bad about it; that sort of information is not something sales people share freely, especially the loss part of it.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 13, 2010
    [Product, Twitter] What’s the Best Social Media Monitoring Tool? It Depends
    Results can be exported to Excel for further sorting and analysis. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Until fairly recently, keeping track of your organization’s online presence was relatively easy. No more.
  • LEADER NETWORKS  |  TUESDAY, NOVEMBER 16, 2010
    [Product, Twitter] How To Build An Online Community
    Engaging with members of your community online may result in new product or service lines, or entirely new approaches to conducting current activities. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. But a common question is how to start! The “who” will dictate the how and the why.
  • HUBSPOT  |  MONDAY, JULY 30, 2012
    [Product, Twitter] 11 Ways to Make Social Media Marketing Less of a Time Suck
    And if you're anything like me, that kind of constant distraction is paralyzing to your overall productivity. Let's say you have to update your company's Twitter account with new content every hour during the business day. Social media marketing : tweet a hashtag, post a picture of my lunch, like a photo in my news feed. Nailed it.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 15, 2014
    [Product, Twitter] My goal for the balance of 2014 – Become an expert on Likeable Local!
    Jeff Ogden  (click name to follow me on Twitter) of Find New Customers is now partnered with Likeable Local, “Social Media Marketing Software to Make You More Successful” to offer the medical industry in Florida, which is massive. Dave Kerpen of Likeable Local. Thank you and happy holidays, Likeable Local ! ”  Hi Google.
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 21, 2011
    [Product, Twitter] How to Use B2B Social Media for More Efficient Lead Qualification
    It’s simple and highly effective for leveraging social intelligence to improve sales productivity and customer engagement success. However, social media proliferates such information as prospects’ share valuable insight through their social networks, including LinkedIn, Facebook and Twitter. Social Media: Selling’s Stethoscope.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Product, Twitter] Prove Your Worth:10 KPIs for Marketers
    To prevent churn, you need 360-degree view of your customer , and to constantly be monitoring customer satisfaction and usage of your product. 4. What is it that causes someone to search for your product for the first time? How many customers are you acquiring with Facebook, LinkedIn, Twitter, Google+, etc.? Sales Revenue.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 6, 2011
    [Product, Twitter] Has social media stalled? Literally.
    While the term “social media” might have been coined with the rise of Facebook, Twitter, and blogs, these sites are mere copies of the original collaborative social networking — the bathroom stall. Product reviews: The idea for public reviews did not start with Yelp.  “For a good time, call Stacy.&#   ‘Nuff said.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 10, 2013
    [Product, Twitter] Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement
    Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. This is the standard approach among marketing automation products – as Optify says on its Web site, “We know you already have a website and a favorite marketing CMS.” That''s theme number three.
  • HUBSPOT  |  THURSDAY, MARCH 22, 2012
    [Product, Twitter] The Tactics You Need to Capitalize on the Fast Pace of Social Media
    On Twitter it's even lower at 2.8 So unless you want to spend the entire day clicking refresh on your Twitter stream, implementing some social media monitoring technology is the best way to stay on top of the conversations. And when customers take to Twitter, Facebook and the like with an issue, they expect a response immediately.
  • ONPATH  |  THURSDAY, FEBRUARY 20, 2014
    [Product, Twitter] They are saying what about CASL? That can`t be true…
    Date : Wednesday February 26, 2014 Time : 3:00pm EST / 12:00pm PST Duration : 29 Minutes Twitter : #fightspam Register: [link]. OnPath specializes in B2B Lead Generation , Appointment Setting and List Cleansing programs for enterprise clients who sell complex products and services. Is this a #Y2K for marketers?
  • B2B MARKETING UNPLUGGED  |  THURSDAY, AUGUST 2, 2012
    [Product, Twitter] Shouting Into Empty Barrels: Coping with the Decline of Associations
    Pick a few industries your product seems to suit and then find the watering holes where your market congregates. If the Accredited Printer Whisperer designation needs a certain number of instructional hours, why not see if you can provide some of them through the product training you do anyway. Follow me on Twitter @bizmkter.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 17, 2016
    [Product, Twitter] Unifying Your Database to Increase Event Registration: Essential Tips
    Take a look at this list of 8 tips for getting your event trending on Twitter, as an example. Understand their sales and decision cycles when they’re evaluating new products and services. What products and services are your most engaged audiences seeking out but missing? Who exactly are your most engaged readers? Media
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 11, 2014
    [Product, Twitter] The Revenge of the Content Monster
    The writers and designers had left it for the bright lights of Twitter and self-published daily newsfeeds. Marketers were beginning to curl their lips at the thought of another gruelling cycle of drafts, legal reviews and production. or follow me on Twitter @bizmkter. Its time, I believe, we added content to that list.
  • HUBSPOT  |  MONDAY, SEPTEMBER 21, 2015
    [Product, Twitter] 12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About
    After a few hours of doubting my faith in humanity (and in Twitter), I realized that although a lot of social shares felt good and was worth measuring, it wasn't a metric someone like my boss particularly cared about. 11) Twitter Impressions. Product Marketing. People are tweeting out my blog post!" And then, something happened.
  • HUBSPOT  |  THURSDAY, OCTOBER 13, 2011
    [Product, Twitter] 5 Fantastic Ways to Engage Your Social Media Followers
    With Twitter and other forms of social media in the mix, there is no reason why you shouldn't be constantly engaged by your favorite brands. It is now often someone's first instinct to go right to Twitter to complain about a product or brand. Ask your Twitter followers and Facebook fans what they think about a current event.
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