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  • FATHOM  |  FRIDAY, NOVEMBER 8, 2013
    [Product, Twitter] Everything You Should Know to Prepare For Google+ in 2014
    This is a clear indication that more and more users will be required to sign up for a Google+ account in order to use each Google product to its fullest extent.  This change in popular social networks like Facebook, Instagram, Twitter, etc. Already have a strong following on Twitter or Facebook? There is no ignoring it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, SEPTEMBER 9, 2011
    [Product, Twitter] An engineering visionary found his place on the web, and in our hearts
    Imad Naffa, a consistently joyful and inspiring presence on Twitter, died Tuesday, according to a Fresno newspaper account. Here is that post, a small part of the story behind this truly amazing man.  If you only knew Imad from Twitter, I think you will love to see another side of him … _. And I love that. Are you the real thing?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 2, 2010
    [Product, Twitter] Google and Bing reveal that social influence bumps search engine results
    In a blog post at SEOmoz , both Bing and Google confirmed that links shared through Twitter and Facebook have a direct impact on search rankings — and that the social influence of those tweeting the links impacts the organic search results. Bing: We do look at the so cial authority of a user. Google: Yes, we do use it as a signal.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 14, 2010
    [Product, Twitter] Why RSS Is Still Important for Your Business
    RSS feeds for eCommerce sites are especially crucial for having your products show up in product-specific searches and search engines. Do you have your blog automatically post to Facebook, LinkedIn or Twitter? Have any Google Alerts setup for monitoring mentions of your product, company or name? (If not, you should.)
  • SAZBEAN  |  WEDNESDAY, DECEMBER 17, 2014
    [Product, Twitter] Amplify Your Business with Social Media Giveaways
    But while generating content for the Twitter, LinkedIn and Facebooks of the world can be a fruitful effort in and of itself, there’s more to using social media than just expressing opinions and posting infographics. You can ask for items to be donated, or give away some part of your own product or service. Discourage Spamming.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 9, 2015
    [Product, Twitter] 4 Effective Ways to Increase Email Subscribers [GUIDE]
    Collect an email address and ask your audience to submit a photo of them using your product. Use Twitter Lead Generation Cards. Twitter Lead Generation Card is a way to collect contact information from a promoted tweet. According to Twitter , one client compiled 1700 new email addresses in a week by using this tool.
  • WEBBIQUITY  |  TUESDAY, MAY 14, 2013
    [Product, Twitter] 30 Awesome Blogging Guides, Tips and Resources
    Those getting started or already active in blogging will discover how to: • grow blog traffic, • make content more valuable to readers, • increase blogging productivity, • generate more comments and social shares, • find royalty-free images, • promote your blog, and. Why Blog. Why You Want To Be the Last Blog Standing by Outspoken Media.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Product, Twitter] SMX East 2014 Preview: Competitive Research for SEO
    For example, a company Twitter feed can tell you if they are launching new products, writing blog posts, releasing a whitepaper, engaging with customers, and more. Connect with me ahead of time on Twitter or Google+. The details of the panel are as follows: Date/Time : Tuesday September 30 th , 10:45am. So how did they do it?
  • PAUL GILLIN  |  THURSDAY, JANUARY 16, 2014
    [Product, Twitter] Constant Contact Colocates with Small Business Customers
    Great companies go beyond just providing a product or service. often use Constant Contact’s Twitter and Facebook profiles as models for other B2B companies to follow. Less than 10% promotes Constant Contact products. They think of themselves as partners in the success of their customers. This press release has more.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 13, 2016
    [Product, Twitter] 4 B2B Marketing Strategies for Lead Generation
    Using social media to create interest around your products or solutions is an easy first step into the sales funnel. In addition to LinkedIn, Twitter is another great platform to drive B2B leads. Driving qualified leads is a pain point for many B2B marketers, as the pressure to generate these leads is increasing. Last But Not Least.
  • SCRIBBLELIVE  |  WEDNESDAY, MAY 25, 2016
    [Product, Twitter] How To Map Content To Your Conversion Funnel
    The company doesn’t use it to advertise their products, but to provide their audience with valuable information. Promote your blog content across Twitter and LinkedIn, and ask guest authors to promote their guest post on their social channels so you can access new networks. The best place to start is with your customer personas.
  • VIEWPOINT  |  WEDNESDAY, JUNE 15, 2016
    [Product, Twitter] Is Anyone Leading Lead Management?
    Product Management. Social Media Department – blog, Twitter, Facebook, LinkedIn, iTunes, YouTube and Pinterest, to name just a few. Not to mention grandfathered account and major account assignments, inside vs. outside vs. independent reps, and lead assignments based on product and revenue, and country or state. Content Agency.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Product, Twitter] The Best Career Advice We've Ever Gotten
    He gave me an opportunity to run paid ads on Twitter, and when I hesitated, he told me to say yes even though I had no idea how to run paid ads on Twitter. Meghan Keaney Anderson, Director of Product Marketing. It makes perfect sense -- if you make people''s lives easier, they''ll want to work with you. sorry, boss). Keep going."
  • HUBSPOT  |  THURSDAY, MARCH 29, 2012
    [Product, Twitter] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
    We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. Remember when I said it was easy to define the major social networks, like Pinterest, LinkedIn, YouTube, Facebook, and Twitter? And why should they be? And we have!
  • B2B MARKETING UNPLUGGED  |  MONDAY, SEPTEMBER 14, 2015
    [Product, Twitter] Border Collies are Loyal; Customers are Satisfied
    This is where the technical teams sit down with the customer and discover that the thing the Squirrel said the product would do is not really what it can do. We have talked before about the vast distance that can exist between the person who decides to buy from us and the person who actually has to deal with our products.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 27, 2012
    [Product, Twitter] Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective
    The ROI of Paid Social Media Ads - Everything you ever wanted to know about  the return on investment of paid social media ads on Twitter, Facebook, LinkedIn, and more. 3.  Optimizing Twitter for Lead Generation - Twitter is one of the most effective prospecting channels. Let’s put on side one. 1. Hell Yes! completely disagree.
  • HUBSPOT  |  THURSDAY, APRIL 5, 2012
    [Product, Twitter] 17 Examples of Creative Facebook Page Cover Photos
    We love when our customers get really into their marketing, and Sunrise Signs is certainly showing an interest in the new Facebook cover photo capabilities with this fantastic one that showcases exactly what its product does -- without words. So it'd be foolish for them not to show off the best of their product. And you know what?
  • CONFLUENT FORMS  |  THURSDAY, FEBRUARY 7, 2013
    [Product, Twitter] Your business should be blogging (actively!)
    And that doesn't mean ditching any other social media activities and services you might be using (Facebook, Instagram, Twitter, Pinterest, etc.), but it means having content creation originating from a source, that source being under your own domain (for more on this read our post Focus on your Blog, Don't promote the social media services ).
  • WRITTENT  |  MONDAY, APRIL 29, 2013
    [Product, Twitter] Why Digital Influencers Can Explode Your Company’s Bottom Line
    Pop Star Justin Bieber shared a link to a cover of the song via his Twitter account, which immediately escalated the song to the #1 spot on the charts for 9 consecutive weeks, and inspired countless other covers. Define Why: What can an influencer get out of promoting your product or service? What Are Digital Influencers?
  • LEANDATA  |  MONDAY, DECEMBER 28, 2015
    [Product, Twitter] The Language of Account-Based Marketing
    Important because studies have shown a majority of that journey is spent by a potential customer doing independent research on your product or solution. Content Marketing: The process of creating and distributing relevant information to target accounts with the goal of generating interest in your product or solution. Red-hot trend.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 17, 2015
    [Product, Twitter] Happy St. Patrick’s Day from Find New Customers!
    They keep making their product better and better and I did a great webinar with them yesterday. The men’s team is. I’m also known as the Fearless Competitor, so I’m @fearlesscomp on Twitter if you would like to follow me like over 6,500 people do now, thanks to Marketing Made Simple TV, the show I used to host.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 19, 2011
    [Product, Twitter] The Power of B2B Blogging in 2011
    Send a Direct Message in Twitter to @fearlesscomp. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | The Power of Blogging. They can even make you famous – sort of. Need help with your blog?
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 6, 2011
    [Product, Twitter] Sunday thoughts
    Follow  Jeff on Twitter or download the  free white paper on lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation.
  • HUBSPOT  |  TUESDAY, OCTOBER 16, 2012
    [Product, Twitter] 8 Clever Ways Brands Are Newsjacking the Election for Marketing
    People mostly tweeted their disappointment in Mitt Romney's statement, which led PBS to purchase a Promoted Tweet on Twitter that was displayed when users searched for "Big Bird." PBS recognized that because the buzz was happening on Twitter, they should use that channel as the way to drive visitors back to their website.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 25, 2015
    [Product, Twitter] The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful
    No, they will tell you that the business was lost because the product sucks, the pricing is uncompetitive and the website is terrible. So the choices in Reason for Loss are usually something like Price, Product, Timing, Purchase Authority, Fit, Could Not Contact and, my very favourites, Other and None. Do you get the Win-Loss report?
  • WRITING ON THE WEB  |  SATURDAY, SEPTEMBER 24, 2011
    [Product, Twitter] Writing Web Content that Gets Results: Questions
    Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the  basic rules of writing copy for the Web. Know your  product or service. The rules  haven’t changed, but it’s surprising how many people start writing web content without regard for the basics.
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Product, Twitter] Where Nonprofits Spend Their Time With Social Media Marketing [New Data]
    Nonprofits would like to focus more time on Twitter and LinkedIn. Its SEO benefits have been widely reported, and the network represents an affordable means of video conferencing and video production in the form of Google Hangouts. There''s no shortage of advice in the blogosphere on how and where to spend your time on social media.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 20, 2011
    [Product, Twitter] The 7 B2B Sins of Social Media Ignorance
    Facebook has been around for over 7 years and Twitter for over 5. No matter what your industry, sector, product, or service, you can learn from the example of others like you. Twitter. by Andrew Moravick | Tweet this What holds back b2b companies from tapping into social media? Sloth. “We just don’t have time.” Greed. Facebook.
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Product, Twitter] What Makes Content Compelling? An Analysis of 3 Top-Performing Articles [Infographic]
    Sexually Suggestive Emojis ": We scraped Twitter to discover how users are expressing themselves with flirtatious and sexually suggestive emojis across Europe and the United States. During production, continually ask yourself one question: Would I share this campaign with my friends? Principles of Successful Ideas. 1) Simple.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 16, 2013
    [Product, Twitter] They Grow Up So Fast: How 7 Brands Made It Big Practically Overnight
    After the idea was first raised by an Uber user on Twitter, the company began offering free rides to Boston Public School students stranded by the strike. The answer is layered, but key to it was how deeply the company built social sharing into to the product. vs. overseas production, that''s exactly what the company got.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 10, 2011
    [Product, Twitter] B2B Marketing Predictions – 3 Actions To Achieve Your Goals in 2011
    This also means realigning all content production to be more value-based on personas and the customer journey. Subscribe to the B2B Marketing Insider Blog or f ollow me on Twitter , LinkedIn , Facebook. Is 2011 turning out the way you expected? Maybe you will see parallels in your organization. Think end-to-end engagement models.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Product, Twitter] 10 Things B2B Marketers Should be Doing on LinkedIn
    In contrast, Facebook accounts for 17 percent of such visits, while Twitter is just 14 percent. Update your description with rich, descriptive language that conveys your company’s character, and your vision and purpose, not just the products you offer. When was the last time you updated your company description on LinkedIn?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 24, 2011
    [Product, Twitter] Convincing the CEO to blog: Mission Impossible?
    Our blog is the hub of our social business initiative.  It plays a leading role in telling our company’s story.  It shows prospects and customers alike that we are a business that matters.  It’s the most cost-efficient way to tell a deep story about our products.  It’s critical for finding and cultivating brand evangelists.”. Next….
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 16, 2012
    [Product, Twitter] How Hotels and Restaurants Can Benefit from Social Media Events
    It may seem counter-productive to invite locals into your hotel, as hotel business relies on over-night visitors and, obviously, people who live in the city where the hotel resides aren’t going to be staying over there. Social Media events are a great way for hotels and restaurants to gain exposure. They’ve now tasted the food.
  • NUSPARK  |  SUNDAY, MARCH 17, 2013
    [Product, Twitter] MindMatrix: A Unique Marketing Automation Platform for SMB
    The uniqueness of our product is combining marketing and sales activities all on one unified platform.  We believe this achieves tighter alignment. Learn About MindMatrix Marketing Automation; An Interview with Andrew Carlton, Director of Channel Sales at MindMatrix. MindMatrix is one the platforms I recommend to SMBs. Sure, Paul. 
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 10, 2013
    [Product, Twitter] Study Shows SMB Marketers Want to Communicate Value with Metrics
    SMB marketers who seek out vendors for their sense of teamwork, honesty, and professionalism — in addition to product features — will leverage a much greater circle of marketing expertise than they otherwise could organize. 4.     Driving sales and customer experiences-  SMBs see their roles as distinct from other companies. Action Items: .
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2011
    [Product, Twitter] Content Marketing and Choose Your Own Adventure Books
    Accept the product development lead’s invitation to join the technology review meeting. Share your view on this approach below or with me on Twitter ( @wittlake ). You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. B2B buyers are well educated adults. Circle Back.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 14, 2011
    [Product, Twitter] Laugh and Learn with Find New Customers | Episode 48 – It’s a tight, tight world
    In this episode, he explains how marketers can demonstrate key product features and benefits using people, as illustrated in this video by Fluke Corp, a clamp manufacturer. We love reading comments and those who share on social networks, such as Twitter, Linkedin, Facebook, Tumblr, Delicious, etc. ” Dan McDade, Pointclear.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 12, 2011
    [Product, Twitter] Why Marketers Should Think Like Entrepreneurs
    For example, when speaking to your customer, you may find they have additional needs for which you just might have a product/service for. Improve existing products and services – A smart entrepreneur looks at their own, or a competitor’s product, and commits to continual improvement.
  • ACT-ON  |  MONDAY, AUGUST 29, 2016
    [Product, Twitter] How to Tie Your Content Marketing into Your Account-Based Marketing
    Instead of one champion inside an account you’ll have several, giving your product or service continuity and your relationship with the account resilience. Consider making a private Twitter list of key contacts for each account. Don’t overlook Twitter. Account-based marketing is having quite the run lately. Sound like a big job?
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 3, 2014
    [Product, Twitter] The Top 20 Places Your Business Needs to Be Listed Online
    Listings come with access to a full profile that includes business information, a link to your website, product descriptions and more. Easily sign in with Windowslive, Google, Facebook, Yahoo or Twitter. Highlight your products and brands on your business profile. Connect your Twitter handle, so visitors can Tweet you.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 26, 2011
    [Product, Twitter] Find New Customers Fan of the Month – Kenny Madden
    He is also on Twitter at @kennymadden1973. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 22, 2011
    [Product, Twitter] Find New Customers Fan of the Month – Don F. Perkins
    He is also on Twitter at @donfperkins. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. Perkins.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 22, 2011
    [Product, Twitter] Personality – the Missing Ingredient in B2B Marketing
    Follow  Jeff on Twitter or download the f ree white paper on B2B lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation.
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 19, 2012
    [Product, Twitter] B2B and the tourism industry: A strong digital strategy can make the difference
    With a strong and innovative digital B2B marketing and communication strategy, tourism businesses and organizations can profile their product more effectively, improve their competitive edge and make it easier to do business online—and ultimately—help to make a given tourist destination more attractive. trillion globally in 2012. Vidal.
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Product, Twitter] Your Graphs Look Like Crap: 9 Ways to Simplify and Sexify Data
    For example, if the point of the slide is to show just how awesome Twitter is, you should highlight the data that speaks only to Twitter -- which is why it''s the only one that has a color on the graph. Remember your last marketing team meeting? No context -- just numbers, graphs, and the occasional pop of color. right? No way.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 31, 2012
    [Product, Twitter] 28 Tweetable Moments from Sirius Decisions Summit #SDS12
    And as usual, I used Twitter as my preferred note-taking device. Sales and Marketing Alignment Still # 1 Issue:  Sirius Decision mentioned that sales and marketing alignment is still the # 1 issue for us, but the Twitter traffic replied: “just get it done.” Cheesy line? Ok, I’ll stop.). Agree! BrennerMichael. sds12.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 1, 2012
    [Product, Twitter] How the Internet has made your B2B sales process outdated
    Basically, what it says is that a well-qualified lead has all of those qualities–the budget to make the purchase, the authority to do so, a proven need for what your product or service does, and a timeline in which to take action. Photo credit: eric.delcroix. I’m old. 30 years ago, I learned how IBM qualified leads for sales.
  • HUBSPOT  |  MONDAY, SEPTEMBER 21, 2015
    [Product, Twitter] 12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About
    After a few hours of doubting my faith in humanity (and in Twitter), I realized that although a lot of social shares felt good and was worth measuring, it wasn't a metric someone like my boss particularly cared about. 11) Twitter Impressions. Product Marketing. People are tweeting out my blog post!" And then, something happened.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 23, 2013
    [Product, Twitter] 9 brands prove vulnerability is good for business
    BODYFORM : a UK maker of feminine hygiene products was called out by a snarky male on its Facebook page. DOMINO : Via TV spots, Facebook, You and Twitter, J. Facebook group called for a boycott of all J & J products. Twitter account became inundated with tweets by frustrated customers. Photo credit: Wikipedia.
  • CINTELL  |  MONDAY, NOVEMBER 9, 2015
    [Product, Twitter] Habits of Customer-Centric Marketers: Q&A with Erika Goldwater
    She loves to write and develop content from ideation, development, production, to promotion. Erika says, “B2B isn’t known for being sexy, but it isn’t about a pushing a product anymore. Follow her on Twitter , and stay tuned for more   in our series, Habits of Customer-Centric Marketers. Buyer personas are: A big priority.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Product, Twitter] Is Content Marketing A Sustainable Marketing Strategy?
    But that when we are ready to buy, we will look for the best, most relevant information on that product. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. The panelists were Mark Schaefer and Marcus Sheridan. Content is the oil! Volume.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Product, Twitter] Knowledge Worker 2.0 - Power to the people
    Democratise the tools of production â?£ 16465 Business is Selling Less of More Chris Anderson [link] Slide 64: Stephen Collins trib@acidlabs.org skype: trib22 twitter: trib +61 410 680722 www.acidlabs.org strategies, tools and processes to empower knowledge workers. Slideshare.net (beta). My Slidespace. Upload. Community. Widgets.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 4, 2014
    [Product, Twitter] Add Sizzle to Your Content with Eye Catching Images
    Use user-generated photos – with permission, of course – to showcase uses of your product or to highlight your biggest fans and let them tell their own stories. Pinterest now has a page for gifts as well, allowing you to showcase your own products. (It’s okay to include prices!) Eye-popping images can also captivate.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Product, Twitter] Why Email Marketing Trumps Social Media
    And social media companies like Facebook, Google and Twitter garner a lot of media attention. You’ll find that this strengthens relationships and enables you to upsell other products and services, and reduce customer churn. To acquire customers, does your marketing focus more on social media than email? And with good reason. It’s true.
  • HUBSPOT  |  MONDAY, NOVEMBER 3, 2014
    [Product, Twitter] S#*t PR People Do That Journalists Hate, Volume 2 [SlideShare]
    This year, however, journalists made it even easier on us: Most of the quotes and tips included in the deck were taken straight from the interwebs, specifically Twitter, where reporters are all too eager to share what’s working and what isn’t when it comes to media outreach. Make Follow-Ups Relevant and Meaningful. Are reporters perfect?
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 10, 2011
    [Product, Twitter] Personal review: Aprimo Lead Management
    Follow  Jeff on Twitter or download the high acclaimed  white paper on sales lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 22, 2012
    [Product, Twitter] 5 B2B Social Media Questions to Ask about LinkedIn Answers
    If you are answering a question that relates specifically to your product or service, provide a supporting link to your answer. This could be to a blog post, product page, or even a third-party review or article about your product. Another component of their success is the mastery of the LinkedIn Answers feature.
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 1, 2010
    [Product, Twitter] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
    Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. OAuth is being used by Facebook, Twitter, LinkedIn, and others. Expect more now.
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Product, Twitter] Answers to 5 of Marketing's Most Frequently Asked Questions #AskTheExpert
    This 80% could include your own blog posts about the industry (not about your products/services), content from credible sources within your industry, user generated content, etc. T he source of the content is up to you, a s long as that 80% is helpful, educational, or entertaining for people in your industry (and not sales-y). expert answers?
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 22, 2011
    [Product, Twitter] Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function
    They leverage LinkedIn and Twitter, and monitor news feeds about key accounts. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Demand Generation | Why it belongs in Marketing – Not Sales. Great show! David.
  • SALESFUSION  |  MONDAY, FEBRUARY 15, 2016
    [Product, Twitter] Why and How to Improve Audience Segmentation for B2B Marketing
    customers who purchased product X). any personal interests or related accounts of note, such as people who are also active Twitter users). 10 ways to segment your audience to meet the growing demand for personalization. The times they are a-changin’. The Personalization Revolution Has Arrived. We now live in a hyper-personalized world.
  • WRITTENT  |  THURSDAY, AUGUST 1, 2013
    [Product, Twitter] 45 Free or Super Cheap Tools for Creating Amazing Visual Content
    also offers a number of free templates, several of which support visualization of your Facebook, Twitter, or Google ?nalytics. Not only does Paint offer the vast majority of photo editing capabilities you’ll find in a paid product, it’s among the easiest-to-use visual content creation tools we’re aware of. Infographics and Word Clouds.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 1, 2015
    [Product, Twitter] 5 Myths of Social Media Marketing
    In fact, a recent study by Eccolo Media reported that B2B technology buyers found vendors through the same channels as B2C companies, with LinkedIn, Google+ and Facebook proving the most important and Twitter, Vimeo, Tumblr, and SlideShare of slightly less interest. Have you tied your social media efforts to a positive ROI? adult.
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 29, 2016
    [Product, Twitter] A B2B Reaction to Facebook Reactions
    Your customers are so happy with your products or services that they are happy to tell people. So many B2B marketers can’t really find their way out from behind a boring product or service to create content that really connects with their prospects and customers. Thoughts are appreciated below or on Twitter. Without words.
  • CRIMSON MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Product, Twitter] Is Email Marketing Making a Comeback?
    Despite the promising numbers behind email marketing, many marketers made the switch to focusing more on social media strategy and spent more time developing campaigns for Twitter, Facebook, and other social marketing channels. Email marketing was once the staple of online marketing solutions, and it’s easy to see why. First thing’s first.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 11, 2011
    [Product, Twitter] Silverpop's Latest Release Targets Sophisticated Marketing Automation Buyers
    More than a year has passed since Silverpop merged its email and marketing automation systems into a single product, Engage 8. The combined product offered advanced email but was missing some capabilities available in the previous marketing automation product. Prospects who wanted them had to look elsewhere. social sharing.
  • E-QUIP  |  SUNDAY, NOVEMBER 6, 2011
    [Product, Twitter] E-Quip Blog: The Minimalist Marketer
    For example, check out Sonjas Twitter profile. Thats not to say that these activities dont have value, but too many firms are shortchanging the more productive tactics. Share to Twitter Share to Facebook. Twitter Page. Productivity. (9). Sunday, November 6, 2011. The Minimalist Marketer. Posted by. Mel Lester.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JUNE 17, 2016
    [Product, Twitter] What is Content Marketing? 10 Expert Video Responses
    ” The narrator of the video then goes on to explain how various popular brands leverage content marketing to support their products. Get the conversation started by dropping a line in the comments section or connecting with me on Twitter ! With all this mind, the question comes to mind: What is content marketing ? To
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 21, 2010
    [Product, Twitter] Strategizing Your Social Media Trifecta
    Your business may be using Twitter, Facebook, or Foursquare to be connected to its customers, but have you considered integrating all three? Twitter and Facebook are really the keys to this channel. Did you just start selling a new product? Twitter and Foursquare are fantastic for promotions. Sales channel. Promotions.
  • EARNEST ABOUT B2B  |  FRIDAY, AUGUST 28, 2015
    [Product, Twitter] Live Streaming Apps - the future of Content Marketing?
    And then a few big things happened; Meerkat became one of the biggest, most talked about and used apps at this years SXSW, Twitter got their wallet out and dropped $100m buying Periscope and David Beckham tried his hand as a tech entrepreneur by investing a rumoured £2m into a little known app called myeye. Product Launches. Risky?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 3, 2014
    [Product, Twitter] 3 Case Studies Profiled at Social Fresh West
    By providing this real time customer feedback to product development and the brand marketing team, the “Saucepocalypse” campaign was born. For more takeaways from Social Fresh, follow the event discussion on Twitter with the hashtag #SocialFresh. So how do marketers find what’s best for their brand? Listen carefully.
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2016
    [Product, Twitter] A Simple Guide to Creating an Expert Roundup Post
    80 Productivity Tips From Incredibly Busy Experts. For example, first article is about productivity while working remote. This idea could be converted into a roundup by asking experts “What is your number #1 productivity tip when working remotely?”. Want to drive traffic to your blog and boost your social activity? Cheers, Sean.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 10, 2016
    [Product, Twitter] Four ways Facebook Instant Articles will dramatically impact marketing
    Our content goes in, but those inbound links don’t come back out to our websites where our lovely products, services, and calls-to-action reside. Google and Twitter’s response to this is its new partnership around the Accelerated Mobile Pages (AMP) project which recently launched. shift in distribution. shift in monetization.
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Product, Twitter] Nurturing Cold Social Leads is a Lot Like Online Dating
    She already owns your product, whatever that may be, and shes a vocal brand advocate on social media.When your company shares an update on Twitter, Facebook or LinkedIn she always re-shares your content to her network of friends and colleagues. Assume I know nothing about your brand or products. Social Increases Your Reach.
  • HUBSPOT  |  FRIDAY, MAY 2, 2014
    [Product, Twitter] Facebook Says These Are the 15 Best Brands on Facebook
    Use of Facebook marketing products to extend campaign reach. 3) Results. Samsung used Facebook and Twitter in order to get their fans to launch the new Galaxy S4 smartphone for them. With 1.28 The winners of this year''s Facebook Studio Awards were selected based on three criteria: 1) Craft & Execution. The ROI of the campaign.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 30, 2016
    [Product, Twitter] Livestreaming: Twitch, Hitbox, and the massive opportunity in eSports
    The younger generation prefers product placement to having to watch a 30-second commercial. And while older generations might see product placement as manipulative, Hitbox users tend to like seeing big brands support the content they love. Kiki is also the author of Tech Doodles , and can be reached easily through  Twitter.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 9, 2012
    [Product, Twitter] Pinterest Now Sending More Traffic Than Yahoo Search, and Other Marketing Stories of the Week
    In fact, Pinterest is also sending more traffic than Bing and Twitter, too, coming in at Shareaholic users' fourth largest traffic driver in August. HootSuite (you know, the social media monitoring tool that integrates with HubSpot so you can monitor your leads on Twitter) is acquiring Seesmic. That’s right. It’s confirmed. It’s true!
  • KAPOST  |  WEDNESDAY, APRIL 20, 2016
    [Product, Twitter] Want to Generate More Leads? Try These 6 Tips
    Now that the data can specifically map out each individual consumer’s journey from awareness to purchase, it’s more important than ever to be able to tie our marketing efforts to revenue.  Do we have to sell the customer on the product? Both Twitter and Facebook now have  ad campaigns specifically designed  to help you acquire leads.
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Product, Twitter] 10 Phenomenal Blogs in Totally Boring Industries
    Bonus: Authors are listed as their Twitter handle, helping them build their personal brand. Some content will teach you general safety tips for snow plowing, while others will help you use specific BOSS Snowplow products. Though it''s a pretty traditional product, the manufacturer has anything but a traditional blog. Blogging
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 23, 2015
    [Product, Twitter] 5 Ways to Create More Touchpoints with Email
    Your website is, of course, a great place to send them where they have the option to purchase your products and services. Make sure you include the icons for Facebook, Twitter, Instagram or any other site that your brand uses. You have a good-sized email subscriber list. Your social media pages are one example. All rights reserved.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2012
    [Product, Twitter] 7 Terrific Ways to Use Social Media for Instant Feedback
    Collect Product Feedback. When rolling out a new product or making changes to features of your existing product, it's common to experience backlash among your current customer base. Leverage your network before launching products to solicit the feedback of people you trust. So we thought we'd share them with you!
  • SYNECORE  |  WEDNESDAY, OCTOBER 2, 2013
    [Product, Twitter] Out with Traditional Ad Campaigns, In with Newsfeed Marketing!
    Got Milk,” “A Diamond is Forever,” “I’m Lovin’ it,” and “Insert Famous 20th Century Ad Campaign here,” were all meticulously planned marketing efforts designed to span different media over a long period of time to sell a product. Watch for trending topics on Twitter to inspire branded content. 2. But times have changed. Did the U.S
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 31, 2011
    [Product, Twitter] 10 Marketing Nightmares
    Some marketers are given access to the company Twitter handle. Treat them like they haven’t bought your product or service. by Jesse Noyes | Tweet this Forget Hollywood horror films and haunted houses. Those working in B2B marketing have their own special blend of anxieties and fears. Showing Up to a Webinar with the Wrong Deck.
  • WRITTENT  |  TUESDAY, MARCH 4, 2014
    [Product, Twitter] 21 Content Marketing Tools to Use in 2014
    Productivity and focus are immensely important aspects of creating effective content, which is why everyone needs at least one or more content marketing tools to help them buckle down when necessary. You can promote your final product on Slideshare, or even publish it as an eBook! Here are the very best: 1. Evernote. Percolate. InboxQ.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Product, Twitter] We Increased The Frequency of Blog Posting and Check Out What Happened To Our Inbound Leads!
    Internally, we were sharing more content to Twitter, Facebook, LinkedIn Groups, and Google+.  Let's take a closer look: Traffic to "Products/Services" sections increased--some dramatically! At Haley Marketing, we're big believers in content marketing, and as I'm sure you know, we practice what we preach.  Even better!
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2011
    [Product, Twitter] 23 Reasons Inbound Marketing Trumps Outbound Marketing [Infographic]
    As consumers change the way they research and shop for products and services, so must we -- eliminating ineffective and expensive traditional marketing tactics like cold calling, direct mail, and print and TV advertising, and instead leveraging tactics that appeal to how the modern consumer shops, such as SEO , social media , and content creation.
  • HUBSPOT  |  MONDAY, JULY 23, 2012
    [Product, Twitter] Answers to Your Top 7 Questions About Mastering LinkedIn Marketing
    During the webinar, we had loads of excellent questions come in on Twitter and through the webinar chat page. and growing a following based on their company as a brand , not just as a product or service. If your audience is the right fit for your product or service, LinkedIn Groups can generate some serious leads for your business.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 7, 2015
    [Product, Twitter] 15 Ways Content Marketers Can Use Pinterest to Drive Traffic
    Pew Research raised a lot of eyebrows earlier this year when they announced Pinterest had become more popular than Twitter. PEW pulled their data nearly a year ago now, so it’s actually bee 12 months that Pinterest has been more popular than Twitter. This just is a productivity tip. Do you want traffic to your site? Add videos.
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 16, 2014
    [Product, Twitter] 5 Lessons Content Marketers Can Take Away from the 2014 World Cup
    Seemingly every company today has a blog, Facebook page, Twitter handle, and more. The gathering of fans truly is a special scene as they back their home country and a product that’s put on the field that they can be proud of. Credit: www.forzaitalianfootball.com. Make It through Qualifying. Credit: www.cbssports.com. Be Well-Prepared.
  • KOMARKETING ASSOCIATES  |  FRIDAY, SEPTEMBER 11, 2015
    [Product, Twitter] 5 Essential Disciplines For The B2B Marketing Professional
    For example, if you know that social media is the biggest driver of conversions for a specific product, then it may be worth the budget to run paid Facebook or Twitter campaigns for that product. Website Analytics. If you are a beginner to Google Analytics, take their free Academy certification course that explains the basics.
  • HUBSPOT  |  THURSDAY, JUNE 21, 2012
    [Product, Twitter] 23 Eye-Opening Mobile Marketing Stats You Should Know
    14) 1 in 5 smartphone users scan product barcodes, and nearly 1 in 8 compare prices on their phone while in a store. 17) Over 1/3 of Facebook's users access Facebook Mobile; 50% of Twitter's users use Twitter Mobile. Marketers are starting to realize that the mobile upswing isn't just a fad. Or even do a little mobile SEO.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 28, 2012
    [Product, Twitter] Marketing Is NOT About Relationships
    Focusing on how marketing contributes will position your company to have more meaningful and productive relationships with customers. Share your perspective in the comments below or with me on Twitter ( @wittlake ). Develop a relationship. Don’t propose on the first date. Relationships take time. Photo by Natesh Ramasamy.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 3, 2013
    [Product, Twitter] Is It Finally Time to Bid Adieu to the Press Release?
    Some, like Twitter, have never issued a single one. While press releases may live on for a few more years, it’s safe to say that if you’re still relying on them as your primary tool for relaying products or company news, you’re at risk of falling behind. I have a confession to make. My “real” email was my personal Gmail account.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 11, 2012
    [Product, Twitter] How A Sales Professional Can Achieve Greater Success Through Online Marketing
    strong social media presence gives a sales professional an appearance that they are a thought leader in their field and a resource to those who are potentially looking for the product or service that they sell. Currently, the key to social media selling success is to establish and grow a Twitter presence as well as LinkedIn presence.
  • SAZBEAN  |  MONDAY, DECEMBER 15, 2014
    [Product, Twitter] The Do’s and Don’ts of Using Facebook for Business
    It’s quality over quantity on Facebook, which is not necessarily the case on Twitter. Of course you’re going to want to let people know about your products or services but don’t do it in a way that comes across like an advertisement. The benefits of using Facebook for business are now well trod ground.
  • SAZBEAN  |  MONDAY, JUNE 18, 2012
    [Product, Twitter] How to monitor social media for business
    Or maybe you have a niche product aimed at Google employees and most of the conversation is happening on Google Plus. You might discover that people on Facebook like your PR campaign but people on Twitter do not or vice-versa. Social Media to Sales (Photo credit: sazbean). “Social media doesn’t work! Analyze customer sentiment.
  • ACT-ON  |  THURSDAY, JULY 28, 2016
    [Product, Twitter] 5 Powerful Techniques To Boost Your Content Marketing
    Keep the layout and template of each different type of content consistent throughout your production, so each piece works with the others to create a coherent, cohesive body of content that looks professional. Product Reviews. Every day, large and small businesses use content marketing to increase their conversions, leads and traffic.
  • MARKETING EDGE  |  THURSDAY, MARCH 18, 2010
    [Product, Twitter] An Experiment in Brand Journalism
    believe this will be the way marketing, PR, and trade journalism morph into coverage of topics, products, and services. We didn’t miss a beat with other work back home or with the Twitter stream following our trip on #smbsxsw Oh, did I say 80 miles an hour, no I was mistaken I meant 70, sorry. Web In My Pocket.
  • HUBSPOT  |  TUESDAY, AUGUST 11, 2015
    [Product, Twitter] Want People to Forward Your Emails? Try These 4 Data-Backed Tips
    By including links to share via email, Facebook, or Twitter, Anytime Fitness motivated their subscriber to share -- and they made it extremely easy to do so. 4) It's about something naturally shareable. New Products, Services, and Store Openings. Similarly, store closings and product recalls were also forwarded a lot. Events.
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