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  • DIGITAL B2B MARKETING  |  MONDAY, FEBRUARY 17, 2014
    [Product, Twitter] The Lie of B2B Brand Advertising
    As you continue to strengthen the perception of your brand, through marketing and through the experience people have with your product and service, you will see these benefits. Share your view in the comments below or with me on Twitter ( @wittlake ). '“We will start with an awareness efforts for the four weeks. It won’t.
  • INBLURBS  |  FRIDAY, DECEMBER 17, 2010
    [Product, Twitter] Tips to get more Customers with custom landing pages
    Custom landing pages should point to the product which customers are looking for. Customers generally reach your landing pages searching for a particular product or search. Custom landing pages for your business should explain clearly about the product rather than confusing the readers. Tweet this on Twitter!
  • INBLURBS  |  THURSDAY, DECEMBER 16, 2010
    [Product, Twitter] How To Call to Action Increase Sales
    When people visit your blog or website searching for products, they exactly wanted to know what exactly they wanted to do next. Buy Now buttons next to your products. It should be simple for visitors to purchase products that they like instantly rather than searching for buy page. Useful Videos about your website products.
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Product, Twitter] Marketing Mad Libs: Expert Edition [SlideShare]
    Jeremiah referenced Quirky and GE’s willingness to crowdsource product feedback, while Michael referenced resurfacing client content as one of the most underrated marketing tactics. 'As a group, we marketers can be a bit. verbose. Particularly when we add in experts and analysts who talk about marketing for a living. Nobody cares.”
  • SAZBEAN  |  TUESDAY, APRIL 19, 2011
    [Product, Twitter] The Necessity of Sharing with Your Competitors
    If you want people to continue to visit your blog or interact with you on social media like Twitter or Facebook, they want something in return (valuable information). By sharing and conversing with competitors online, you opening yourself up to new ideas that can be used to improve your knowledge, products and business.
  • SAZBEAN  |  MONDAY, DECEMBER 20, 2010
    [Product, Twitter] Best of 2010 – Understanding Facebook Page Insights
    On the right you’ll see some demographic data about the fans who are interacting and posting on your page, which may help you tailor your message (and possibly your product). Consider subscribing to Sazbean.com through RSS feed or by email or following us on Twitter. The Year in Review! But what does it all mean? Liked this post?
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 15, 2011
    [Product, Twitter] 7 Keys to BtoB Social Media Success
    Social media is young and red-hot, but businesses, especially companies that sell complex products (software, hardware, insurance, etc.) For instance, social media covers Facebook, Linkedin, Twitter, Google Plus, Digg, Delicious, Reddit, and more. B2B Demand Generation | 7 Keys to BtoB Social Media Success. Social media is interactive.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 8, 2013
    [Product, Twitter] Sales Prospecting Perspectives Weekly Recap - Week of November 8, 2013
    With a busy week behind us, we’re ready to celebrate Friday with some of our favorite articles shared on Twitter this week: What Moneyball Can Teach Marketers about Small Business Lead Generation. 'Happy Friday, blog readers! With two new hires on board, we’re poised to reach out to even more businesses. Does inbound marketing work for b2b?
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 18, 2009
    [Product, Twitter] Savvy Week in Review - September 18th
    Mastering the Customer Success Cycle - by @brittonmanasco Britton Manasco challenges the conventional sales funnel/buying cycle and thinks that marketers should extend that vision and plan for the "success cycle," which is the successful implementation, performance and advocacy of the product or service. TGIF, and how! Imagine!
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 16, 2014
    [Product, Twitter] Are You Ready For The Sharing Economy? Interview With Jeremiah Owyang
    Right now, the movement is focused on peer to peer interactions, but large companies have a role in this market, as they can shift their business models to allow products to be rented.  He was featured in the  “Who’s Who” in the Silicon Valley Business Journal, and his Twitter feed was named one of the top feeds by Time. .
  • KOMARKETING ASSOCIATES  |  FRIDAY, APRIL 4, 2014
    [Product, Twitter] 3 Ways to Expand Your Content Marketing Strategy Beyond Blog Posts
    Email newsletters are a great way to put a focus on providing information as a trusted resource, without explicitly trying to sell the recipients specific products and services. Connect with Kelsey on Twitter  @wonderwall7. 'For many B2B companies, just simply having a blog at all has been a huge accomplishment. White Papers. Glossary.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 21, 2013
    [Product, Twitter] The Top 9 Videos From Brands This Year
    Who created content that didn’t just pitch their products. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'It’s that time of year to start thinking about what have we done well, as an industry. hope you enjoy the videos!
  • VERTICAL RESPONSE  |  MONDAY, JULY 29, 2013
    [Product, Twitter] Get Your Content to Stand Out from the Crowd
    The layout was eye-catching and it got shared all over the place, including Twitter, Facebook, LinkedIn, Google+ and Pinterest. Another example: A customer of ours, Sally Waters, owner of  Birdy Botanicals , creates all-natural skincare products. 'We’re smack-dab in the golden age of content marketing. Be Engaging. Be Unique.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 26, 2011
    [Product, Twitter] Find New Customers Fan of the Month – Kenny Madden
    He is also on Twitter at @kennymadden1973. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 1, 2011
    [Product, Twitter] Find New Customers Fan of the Month – Kenny Madden
    He is also on Twitter at @kennymadden1973. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 2, 2011
    [Product, Twitter] The “Whom to Consider?” Buying Phase
    He might ask friends or business associates or he may ask on social networks like Linkedin, Twitter or Facebook. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. Lead Generation Companies | The “Whom to Consider&# buying phase.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 31, 2011
    [Product, Twitter] B2B Lead Generation: The Power of Video
    Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in online lead generation.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 24, 2011
    [Product, Twitter] Hosting the B2B Track at the Aprimo Marketing Summit 2011
    Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 22, 2011
    [Product, Twitter] Personality – the Missing Ingredient in B2B Marketing
    Follow  Jeff on Twitter or download the f ree white paper on B2B lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 29, 2010
    [Product, Twitter] Believe Me – the Story-Telling Manifesto
    You’re virtually trying to convince companies to learn how to distort the truth, embellish the facts and concoct personnel falsehoods all in an attempt to keep prospective customers on the hook – when the bottom line is basically smoke and mirrors and a ‘carnie’ scheme to get them to buy your service and/or product? We love Twitter followers.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 10, 2012
    [Product, Twitter] It's A Beautiful Day In The Office
    Follow up your voicemails with an email, send an evite to set aside time on your prospects’ calendar, try connecting on Linkedin, Twitter etc. ” Always be honest with your prospects, they will sense your honesty and be more open to hearing about your product or service. “Persistence reduces the chances for confusion.”
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2012
    [Product, Twitter] 11 Ways to Use Content to Build Online Authority
    If you're not comfortable with live presentations, consider hosting a Twitter Chat instead. And don't make back alley deals with other brands to promote products and services that aren't helpful. When someone talks about achieving online authority, what do they mean? It makes sense: People do business with the people they trust.
  • LOOPFUSE  |  FRIDAY, AUGUST 16, 2013
    [Product, Twitter] Sales 2.0 vs Modern Marketing
    required salespeople to start using tools that their counterparts in Marketing had probably been using for years: Twitter, LinkedIn, Facebook, and Web 2.0 Modern Marketing is also a movement that is focused on indirect marketing, like content production, which focuses on educating, rather than selling. Sales 2.0 This is where Sales 2.0
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 2, 2012
    [Product, Twitter] Nonprofits and Social Media: The Power of Video Story Telling
    Even if your finished product won’t impress Spielberg, it will inform your audience about your mission and make them want to take action. Videos can also be posted to Facebook and Google+ and links posted to Twitter and LinkedIn. We strive to come up with that powerful message that will move people to action. That’s powerful!
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 11, 2013
    [Product, Twitter] Encore: YOUTility – Why Smart Marketing is About Help not Hype: @jaybaer on Marketing Made Simple TV
    To learn about Jay, please visit Convince and Convert   the top-rated content marketing blog, or follow Jay on Twitter at @jaybaer Marketing Made Simple TV is a production of Find New Customer s. The show also offers a great free excerpt of the book – just click the offer in the show. Jay Baer. Sell and you win a customer today.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 21, 2013
    [Product, Twitter] Joint Forrester, ITSMA, and VisionEdge Marketing Survey Finds Marketers are Operationally Proficient but Strategically Stalled
    Editor’s Note: Laura Patterson  (click name to follow Laura on Twitter) of VisionEdge Marketing is a good friend of Jeff Ogden of  Find New Customers and a past guest on Marketing Made Simple TV too. 'Most Marketers Measure Marketing Activity and Not Business Outcomes – Marketing Metrics are not working – a study finds.
  • HUBSPOT  |  MONDAY, OCTOBER 29, 2012
    [Product, Twitter] Internet Outage Crash Your Website? The Marketer's Response Plan
    While you can't really call up Amazon and give 'em an earful (it wouldn't be productive if you could), you can try to prepare for the next time one of these outages happens. Consider: Twitter - Share updates on this more than once; one tweet will get lost in the fast-paced Twitter shuffle. Internet down? gives out on ya.
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 9, 2010
    [Product, Twitter] The Secret Sauce for Successful Marketing Campaigns
    You’ve targeted the right folks, and hopefully have weeded out the likely non-responders or folks who will not likely evangelize your product or brand. Connect with Wendy on LinkedIn , Facebook or Twitter. Wendy Boyce. These same businesses are now starting to realize they should consider using it! You’ve gathered up your responses.
  • WWW.BRAINSHARK.COM  |  WEDNESDAY, JUNE 26, 2013
    [Product, Twitter] Legends Never Die: 3 Content Marketing Tips from The Sandlot
    'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog Customer Articles Success Stories Example Presentations Product Suggestions Brainshark Articles Best Practices Industry Trends Mobile Product Updates News & Events Featured Presentations Blogger Bios Community.
  • VIDYARD  |  TUESDAY, SEPTEMBER 17, 2013
    [Product, Twitter] From Awareness to Post-Sale: How to Use Video Throughout the Inbound Marketing Cycle
    Frequent videos are key because when a customer is interested in your product, it’s pretty unlikely they’ll reach out to a sales person; today’s empowered customer will go through half of the buying process before interacting with sales. Attract. Why should everyone buy into your brand message? What are you all about? Close.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, AUGUST 2, 2012
    [Product, Twitter] Shouting Into Empty Barrels: Coping with the Decline of Associations
    Pick a few industries your product seems to suit and then find the watering holes where your market congregates. If the Accredited Printer Whisperer designation needs a certain number of instructional hours, why not see if you can provide some of them through the product training you do anyway. Follow me on Twitter @bizmkter.
  • B2B MARKETING UNPLUGGED  |  SUNDAY, JUNE 24, 2012
    [Product, Twitter] Don’t Let Your Campaign Sneak Up on Your Sales Teams
    Thought I’d call and see how things are going with our products. Bill: Are we talking about the same product? Give them three key talking points that tie the creative to the product benefits. Follow me on Twitter @bizmkter. Do you know what happens when you startle a squirrel? Our Sales Squirrel friends are no different.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, AUGUST 25, 2011
    [Product, Twitter] Is it Time to Fire the Outsourcerer’s Apprentice?
    And the someplace is your budget, your time and your productivity. Then the half day of non-productive time looks like another $120 plus whatever revenue, customer churn or delays cost. Follow me on Twitter @bizmkter. Poor bugger. . The reason? Smells like P-Cubers to me. Need a field added? Drop down menu not dropping?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 22, 2013
    [Product, Twitter] Sales Prospecting Perspectives Weekly Recap - Week of November 22, 2013
    Some of these ideas are very innovative; have you ever sent your prospect a personal YouTube video about how your product can help his or her company? It''s important to understand how client goals align with company goals, and to bypass those which don''t, which might lead to process and production problems. on Tuesday. Agree?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2011
    [Product, Twitter] 5 Tips for Managing LinkedIn Groups
    There, you'll find an option to post the group not only to your LinkedIn profile (this will show up in LinkedIn's main activity feed as well) but you can also share it on Facebook and Twitter. The conversations will teach your customers use your product or service better. LinkedIn groups draw prospects to you in several ways: 1.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 2, 2012
    [Product, Twitter] Facebook: Are the Good Times Really Over for Good?
    Additionally, they probably allocate some costs of content production and other shared responsibilities to social media to get an idea of what it all takes (direct costs, resources, % budget, etc.) Write a great blog post or share some interesting content on Facebook or Twitter, and get response from customers in return. to maintain.
  • BUYEROLOGY  |  THURSDAY, MAY 5, 2011
    [Product, Twitter] Turn B2B Buying Into a Social Experience
      Enhancing not only technology enabled engagements that can be found through such platforms as Twitter and Linked-In as well as company or industry specific platforms, but radically changing the notion of what personal engagements actually means.  Image via Wikipedia.   That is, until now. 
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2011
    [Product, Twitter] 5 Must-Test Internet Marketing Tactics and Metrics
    middle-of-the-funnel offer like a free trial or consultation might not work well on your blog, but it might work wonders on a product page! Perhaps your Facebook fan base is more interested in one topic and your Twitter followers are partial to a different topic. One of the most common tactics marketers test is email. Email Marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 29, 2011
    [Product, Twitter] Can you adapt to radical social media marketing change?
    The ability to use the web to network, improve productivity, and find answers will be a highly-prized part of a personal skill portfolio.  Now you can explain to your spouse that all that time you’re wasting on Twitter is actually a career-advancement opportunity! Pigeons strutted around me waiting for a speck of food to drop.  Kelly. 
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 8, 2006
    [Product, Twitter] Tom Pisello: The ROI Guy: Hard and Soft ROI - The differences and.
    Moving the task from a highly skilled expensive resource to less expensive resources The direct benefits are often easy to quantify, and as such there is usually little risk in considering 100% of the expected cost avoidance or productivity improvements in the ROI calculation (ROI = net benefits / cost). Latest Research. They do if they are.
  • LEADER NETWORKS  |  WEDNESDAY, MAY 25, 2011
    [Product, Twitter] How to Close an Online Community Without Hurting Your Brand
    The reasons vary: M&A activity, funding cutbacks, disappearance of the product or service the community supported, failure to meet revenue goals due to poor business planning, loss of membership and member engagement. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 25, 2012
    [Product, Twitter] Binary Byte: Shading Your Online PR; Managing Black and White Imperatives
    This is regardless of whether people have an existing relationship , formal or informal, whether they have purchased a product or service, whether the organization is even based in their community or on the other side of the world. A binary system is any system that allows only two choices, such as a switch in an electronic system [i.e.,
  • E-STORM  |  FRIDAY, FEBRUARY 25, 2011
    [Product, Twitter] Why 'Likes' and 'Follows' Don't Matter in Social Commerce | e.
    But early on, social media was used predominantly by brands (including our clients) as mere publicity platforms to rally and excite customers around product offerings and the latest new thing. An estimated $43.4 billion was spent online and social media played a pivotal role in its expansion. Absolutely not! Million fans into buyers.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 3, 2013
    [Product, Twitter] Why Jeff Ogden of Find New Customers is now using BrandYourself.com for Personal Branding
    Twitter. My BrandYourself profile ranks #3 and my Twitter profile ranks #4 and 73 people have found me in the last 30 days. Not bad for a product I’ve been using for only a few weeks. ” It took some time for Jeff Ogden to come around on this personal branding site, but I now have fully embraced BrandYourself.com.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 22, 2010
    [Product, Twitter] Real World Social Selling
    Social Selling Sales insideview salesforce.com CRM Salesforce Social CRM jigsaw Sales Intelligence twitter facebook linkedin B2B sales productivity social selling b2b sales This is a letter from one of our customers that gives an explanation of this functionality and how he uses it. How do you use InsideView? [.].
  • WEBBIQUITY  |  THURSDAY, SEPTEMBER 30, 2010
    [Product, Twitter] How to Write a Social Media Policy
    Even one offhanded remark about a coworker, customer, product or financial situation can damage a company’s reputation. Twitter, identi.ca, Jaiku, etc.). Twitter is a conversational platform, not a broadcasting medium. Why is having a social media policy in place so critical? Introduction and Definitions. Wikis. Blogs.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 29, 2012
    [Product, Twitter] Why Social Networks Like Pinterest Will Never Be Marketing-Free
    They raised the point that HubSpot wasn't pinning images of its paid product, but rather of its free, educational content. Facebook, Twitter, Google+, LinkedIn. similar dynamic occurs on Facebook, LinkedIn, Google+, and Twitter, as users can share and retweet other users' updates. It's no surprise. from Google+. Probably not.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 1, 2012
    [Product, Twitter] Google’s new privacy policy is definitely good for Google
    It makes sens the the privacy policy might be lengthy, especially because Google is delivering one policy to cover every one of its products. went to Twitter to complain about how painful it is to see what the privacy policy is about, and I was rewarded with a long Twitter conversation with a couple of smart folks.
  • JUNTA 42  |  FRIDAY, OCTOBER 16, 2009
    [Product, Twitter] Creating Consistent Content - A Content Marketing Plan
    Here are a few tips of what you can easily publish on a daily basis: Twitter updates that offer something of value to your constituents. News items you read elsewhere that are relevant to your core content; use Google Alert s to provide you with a steady stream of news relevant to your product, service or cause. In this case, “1?
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Product, Twitter] "Out of My Inbox!" 7 Reasons People Unsubscribe From Your Email Marketing
    'You may have a great presence on Twitter, Facebook, LinkedIn, and the like. Send them an email with the most applicable product or service offering for them -- or have the right sales rep send them a personal message and take them out of their nurturing workflow. And you may even have a fully optimized homepage. Seriously.).
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 8, 2013
    [Product, Twitter] Buyer Insights are the Foundation of Great BtoB Digital Marketing
    Product, Service or Solution Connection. million Twitter rollowers!) 'Buffer “Companies in the future will compete primarily on the quality of their insights on buyers” Jeff Ogden, President of Find New Customers. The more relevant your content is for buyers, the more likely they are to digest it fully. Core buyer persona.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 22, 2011
    [Product, Twitter] Forrester Confirms Continuing B2B Sales and Marketing Alignment Gap
    We love comments, retweets, Twitter followers and Facebook fans (okay, likes). Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JUNE 24, 2013
    [Product, Twitter] Eight Links and A Translation
    That aside, this white paper tackles that little knot in your upper back that has to do with justifying your social spend to a guy who thinks Twitter is a budget airline. or follow me on Twitter @bizmarkter. But First, A Translation! Stop me if you’ve heard this: Client: What does lorem ipsum dolor  mean? You: Nothing. Got it.
  • WRITESPARK  |  TUESDAY, MAY 14, 2013
    [Product, Twitter] How Services Firms Grow with Online Marketing (Guest Post)
    It’s interesting to note how social media platforms, such as LinkedIn and Twitter, account for some of the most used tools by average growth firms. However, these services aren''t often the focus of guidance for effective marketing. How Services Firms Grow with Online Marketing. by Sylvia Montgomery. Focus on Online Tools.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, OCTOBER 10, 2012
    [Product, Twitter] Webinar: Making SEO Fun In a “Boring” B2B World
    “For many B2B companies, creating new content and thinking about link building can be daunting, especially if you don’t have a product people love to talk about. Connect with Casie ahead of time on Twitter or Google+. Session summary. Find out new ways to make your SEO campaign fun, even if you are in a boring world.”
  • ANNUITAS GROUP  |  TUESDAY, AUGUST 9, 2011
    [Product, Twitter] Interview with Adam Blitzer, Co-founder and COO, Pardot
    Adam is responsible for product management, marketing, and operations. Even before marketing was being asked to show the actual numbers, their ultimate goal was still to build brand recognition and get people interested in the product. AG:  The role of marketing continues to evolve, as more is demanded from organizations.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 14, 2009
    [Product, Twitter] What Barbie and Pong can teach us about Consumer Experience marketing
    Wikipedia defines Experiential Marketing as the art of creating an experience where the result is an emotional connection to a person, brand, product or idea. was joined by my best friend and her girls as well as a swarm of other moms and daughters all out there connecting to the person/brand/product that is the Barbie Girl.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 13, 2012
    [Product, Twitter] Nine Visuals Your B2B Website Really Doesn’t Need
    All it does is tell your customers that you would rather screw around with photos of your pet than offer meaningful information about, say, your products! Obvious Exceptions: You sell pet or animal things, but even then, use a stock photo or pay for a professional to take product shots. Follow me on Twitter @bizmkter. Children.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MARCH 8, 2012
    [Product, Twitter] Seven Spring Break Diversions for Marketers
    know, the Human Factors expert waived some incense at it and declared your site acceptable months ago, but has anyone normal actually tried to, say, order something, look up a product, find a contact name? Ask a few dumb questions about what your products do and how they work. Follow me on Twitter @bizmkter. Hooray! No kids?
  • B2B MARKETING UNPLUGGED  |  FRIDAY, DECEMBER 9, 2011
    [Product, Twitter] The Final Sally: Step Five on Your Email Marketing Journey
    am on the mailing list for some very gruesome medical products as well as important research such as this: I’m guessing I receive this because I once bought space at a medical event to sell a decidedly non-clinical product. Follow me on Twitter @bizmkter. Here are the three  rules: Be relevant. Don’t waste anyone’s time.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2012
    [Product, Twitter] How Book Clubs Can Transform Your Social Media Strategy
    This is no different on social networks like Facebook , LinkedIn , Google+ , or Twitter. Search for users who will benefit and enjoy the content your social media account has to offer or that addresses their problems that your products/services can solve for them. Remember book clubs? Nerd alert! Invite Interested Readers.
  • HUBSPOT  |  WEDNESDAY, JUNE 8, 2011
    [Product, Twitter] Guy Kawasaki's 12 Pillars of Enchantment
    You want people to consider and interact with you and your content/product/service, right? Twitter is the linking economy, so use Twitter to enchant people- take a second to write a summary and add a bit.ly. As Twitter is the linking economy, Facebook is the photo economy, according to Kawasaki. Exactly. Be DICEE!
  • MARKETING EDGE  |  THURSDAY, DECEMBER 11, 2008
    [Product, Twitter] Can Your Personal Brand Be Too Popular?
    Business Week reporter Stephen Baker ,@stevebaker on twitter, asked how will social media impact business and change our careers?, Third Reaction: Let the customers be the product face: Perhaps the most sophisticated way to market a product isn't to put your employees on the product blog, but instead, your customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 3, 2014
    [Product, Twitter] 12 Experts Define Key Performance Indicators (KPI’s)
    Sales (if products are sold on your site). Follow Rob on Twitter: @RobPetersen. 'By Rob Petersen, {grow} Community Member. Key Performance Indicators   (KPI’s) are one of the most over-used and little understood terms in business development and management. The role KPI’s play is much bigger and more important. Desired Business Result.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 19, 2010
    [Product, Twitter] 5 Ways B2B Blogs Can Fast-Track Marketing Efforts
    Offering thought leadership blog content – rather than simply pushing product information – is an effective way to do so. B2B blog posts can provide additional in-links to products and services pages on websites. One of the most critical elements on B2B websites are products and services pages.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MARCH 26, 2013
    [Product, Twitter] Overcoming Sales Objections With Content Marketing
    If you prospect faces a specific issue that your products are perfect primed to solve, your blog should cover that topic. For all intents and purposes, social networks like Twitter, Facebook, Pinterest and Google+ are where the rubber of your product meets the road of the market. Thought Leadership? What is it? Conclusion  .
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2012
    [Product, Twitter] 25 TEDTalk Quotes to Inspire You
    20) Jason Fried: [Facebook and Twitter] aren’t the real problems in the office. 25) Lisa Gansky: A brand is a voice and a product is a souvenir. Have you ever attended live or viewed an online TEDTalk ? It's a brilliant move; who doesn't love a good, insighful quote ? Enjoy! TED Technology Quotes. Tweet This! Watch the TEDTalk ).
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 12, 2014
    [Product, Twitter] 7 Steps to Ensure Sales Forecast Accuracy
    The right contact at the right company in an ideal market can surely benefit from your product or service. You can connect with Matt via Twitter or his blog. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. Use consistent definitions. Know your sales cycle length.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 8, 2014
    [Product, Twitter] 12 Tips for Building and Managing a Bigger Sales Pipeline
    Differentiate from competitors: As you build value and communicate with prospects all along the sales pipeline, also build differentiation and preference for you and your products/services. You can connect with Matt via Twitter or his blog. Why do you need a pipeline in the first place? for you. You simply execute. And it works.
  • VOICE-BASED MARKETING  |  FRIDAY, NOVEMBER 8, 2013
    [Product, Twitter] 5 Marketing Tips from Albert Einstein
    If the value is there and you are providing a product or service that is worthwhile and makes people’s lives easier, the rest will come on its own. We’re offering complex products with multiple layers and we want to share all of the amazing (and complicated) things that it can do. What advice would he give? ” Try new things!
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 29, 2011
    [Product, Twitter] Savvy Week in Review: April 29th
    Tailoring Twitter: The ROI of Curating Content on Twitter by @LizStrauss. This post outlines how curating content can be a great Twitter strategy, gives you some tips on how to do it, and wraps up with some great benefits. How to Create 5 (Content Marketing) Products from 1 Interview by @ThomasClifford via @junta42.
  • B2B VOICES  |  MONDAY, JANUARY 17, 2011
    [Product, Twitter] Socialnomics: The Revolution is Us
    The author emphasizes for skittish companies that this is An Opportunity, a chance to take that feedback to make your product or service the best it can be. I would note that most searches on search engines are not for products. Look at Bing’s top 10 searches of 2010 and none were product-related. A Book Review. Yikes! Stats.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, APRIL 11, 2013
    [Product, Twitter] Why Social Media Hasn’t Replaced the Traditional Marketing Funnel
    Organic produce and dairy products soon followed. As you can see in the screenshot below, people on Twitter are letting their networks know about content I created. 'For over a year now I’ve been thinking about how marketing has changed due to social media. Then social media hit and everything changed again. Marie Forleo? oh wow!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 25, 2011
    [Product, Twitter] 4 Lessons DemandGen Pros Can Learn From Social Media
    After all, what’s the dollar value of a new idea, supplied by a customer, that inspires a new product?) They reply to customers on Twitter, comment on influencers’ blogs, post on partners’ Facebook walls. Twitter. There are also plenty of lessons we can share with DemandGen. Here are four big ones: 1. Your Belly Has a Brain Too.
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 30, 2012
    [Product, Twitter] What’s the Deal with Venture Capital Funding?
    Vispi Daver, Partner, Sierra Ventures [ Linked | Twitter ]. Katie Rae, Managing Director, TechStars [ Linkedin | Twitter ]. Max Ventilla, Senior Product Manager, Google Inc. Linkedin | Twitter ]. Three phases were discussed: getting to product market fit phase, growth phase and start to define yourself phase.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 10, 2010
    [Product, Twitter] 5 Ways to Prospect for New Business on LinkedIn
    While many social media marketers concentrate on Twitter and Facebook , a lot of Business-to-Business (B2B) Business Development professionals already know that LinkedIn is the preferred place to prospect for new business in social media. Image by wordjunky via Flickr. 1) Grow Your LinkedIn Connections. Don’t be shy…connect!
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Product, Twitter] B2B Marketers Have Little Social Media Engagement
    Fifty-one percent of B2C companies have acquired a customer from Twitter, compared to 38% of B2B companies. combined 59% of B2B marketers have only a basic social media presence (45%) or are not actively engaged in social media marketing (14%). However, B2C marketers are more engaged in every other type of social media tracked by the survey.
  • HUBSPOT  |  MONDAY, SEPTEMBER 16, 2013
    [Product, Twitter] What Mobile Buyers Are REALLY Doing on Your Website
    This is probably most true in cases of consumer products and B2C companies, but can extend into the B2B or nonprofit worlds, as well. She was on a mobile phone when she read it, and liking the content, decided to share it out to her Twitter following. You''re watching TV, maybe scrolling through your Twitter feed absent-mindedly.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 24, 2013
    [Product, Twitter] Why Mad Men Marketing is Moot: Account Managing in the Digital Era
    The conversation needs to move away from “We need five banner ads to go live in one week” to “We need to develop a strategy to increase Product X purchases 10% from last quarter.”. Find Damian on Twitter at @idaconcpts and on Google Plus As he has said more than once, “You didn’t want it until I told you you wanted it.”.
  • VIDYARD  |  FRIDAY, MARCH 7, 2014
    [Product, Twitter] Why Jimmy Fallon Should be Your Content Marketing Idol
    This type of signature sketch is memorable, doesn’t have to correlate directly with your products or services (AKA great content marketing!), Not only does Jimmy and his team do a great job using YouTube to give fans a chance to engage with the show, but they’re also Twitter pros. Make Signature Sketches. Content Lesson.
  • B2B IDEAS @ WORK  |  TUESDAY, MAY 3, 2011
    [Product, Twitter] B2B Buyers Research Like Rabbits. Is Your Content Keeping Pace?
    More than 80% of B2B buyers research the Internet for answers about products and services. Back in the day, if a B2B buyer had questions about a product or service, they’d call and talk to a sales rep, who would then adapt the discussion to each prospect. It was a slower-paced consultative process.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 20, 2014
    [Product, Twitter] Successful B2B Marketing is Optimized For Users First
    By offering concrete facts through marking campaigns, individuals are more likely to be swayed to utilize the product or service as well. These spell out a previous history of success and show that other companies have trusted the business and its services or products. Connect with Kelsey on Twitter @wonderwall7. Final Thoughts.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, AUGUST 12, 2011
    [Product, Twitter] Site Navigation: The Foundation for Results-Driven SEO
    She also includes my post about how Nathan Dube sold me a printer by responding to me on Twitter. For instance, most B2B companies would like to have people coming to their site from Google who are looking for their specific products or services. The third level is the individual product or service pages themselves. Welcome!
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 3, 2009
    [Product, Twitter] Show Me the Numbers: Hard Data on Internet Use and Media Spend
    Digging a little deeper within the social media category, the women’s blogger community BlogHer reported in its 2009 Women and Social Media Study that as of March 2009, 75% of women participated in social networks, compared with 55% who read blogs, 40% read message boards or forums, and 16% update status on platforms like Twitter. for email.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, AUGUST 26, 2011
    [Product, Twitter] Inbound Marketing Alone May Not Be Enough for Industrial Companies
    Credibility is built over many years of performance in the field and not by the frequency of blog posts, number of Twitter followers or Facebook likes. These buyers are not looking to engage, they want complete product specifications. Inbound marketing requires prospects to be actively searching for products and solutions.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 9, 2012
    [Product, Twitter] 4 Pervasive Myths About Brand Journalism
    Hiring a reporter or editor won’t solve any credibility issues, especially if you try to claim that this employee will provide an objective viewpoint on your product space. by Jesse Noyes | Tweet this Some deem it a revolutionary movement in business. Others call it marketing under another name. So what is brand journalism?
  • SYNECORE  |  SATURDAY, FEBRUARY 16, 2013
    [Product, Twitter] The Best Branded Content of the Week: February 16, 2013
    Taking to social platforms like Twitter, YouTube, Pinterest and Instagram, Honda has launched a full-scale campaign to showcase innovative inventions. The campaign features its own dedicated website with live Twitter feeds showing chats with the inventors. Honda – Innovator Series. think they were quite smart to do so. Google.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 9, 2010
    [Product, Twitter] Report: Blogs Are An Important Part Of The Marketing Mix
    Blogs Influence On Buyers When asked “what is your likelihood to purchase a brand, product or service from these information sources?&#  42% reported that blogs influence their purchase behavior. Join the live discussion on Twitter using # BlogWell. But using Twitter, and Facebook are also necessary for giving other information.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 21, 2011
    [Product, Twitter] Do Marketers Have Any Credibility?
    had a friendly Twitter exchange on this topic yesterday with Philippe Winthrop ( @biz_mobility ) where we accepted that there are some marketing activities that are hard to quantify in the short-term. We Please tell me your thoughts in the comments below or on Twitter , LinkedIn , Facebook. Sounds great to me!). What do you think?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Product, Twitter] The 45 Inbound Marketing Terms You Should Know [Glossary]
    Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. Twitter. There you have it -- a tweetable definition of Twitter. B Testing. Analytics.
  • WEBBIQUITY  |  TUESDAY, JANUARY 15, 2013
    [Product, Twitter] 24 More of the Best Facebook Guides, Stats and Rants of 2012
    ” How to Add A Twitter Tab to Your Facebook Page [Quicktip] by Hongkiat. Mustaza Mustafa presents a richly illustrated, step-by-step process for using the CertifiedSeller app to add a Twitter profile link to your tab on Facebook timeline. aging demographic may be cause for concern. Will Facebook lose ground to Google+?
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 24, 2010
    [Product, Twitter] Mama Nature’s Marketing Tips: 16 Tips for a Strong Social Web Root System
    Your business is like a tree, the various departments (product development, sales, marketing, operations, customer service, etc.) Identify relevant blogs, Facebook groups, forums, news outlets, twitter, LinkedIn groups, professional associations, etc. Conversely, if your customer service rocks but your product makes people cry - fail.
  • FIFTH GEAR ANALYTICS  |  MONDAY, JULY 12, 2010
    [Product, Twitter] CMOs Need to Grow Up to Sit at the C-Level Table.
    authors Webster, Malter and Ganesan suggested that one of the ways marketing can regain its strategic influence was to “…develop ways to measure marketing productivity in terms meaningful to CEOs, CFOs, and investors.”. Connect with George on  LinkedIn or follow him on  Twitter. George Hollister. It’s true.  Think Like a CFO.
  • PAUL GILLIN  |  THURSDAY, JULY 29, 2010
    [Product, Twitter] Content Curation on Steroids
    The company is attacking the labor problem by making curators more productive rather than trying to replace them. Connections to popular content management systems make it possible to automatically publish content to a website and even syndicate it to Twitter and Facebook without leaving the CIThread dashboard. world. Shhhhh!
  • WWW.BRAINSHARK.COM  |  MONDAY, JANUARY 28, 2013
    [Product, Twitter] 10 Video Marketing Content Ideas that Anyone Can Use
    Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog Customer Articles Success Stories Example Presentations Product Suggestions Brainshark Articles Best Practices Industry Trends Mobile Product Updates News & Events Featured Presentations Blogger Bios Community.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 16, 2010
    [Product, Twitter] Thought Leadership Interview #1: Kevin Temple of Enterprise Selling
    As a result, they increased their average selling price, their services to product ratio and decreased their sales cycles in 2009. The article on our site entitled, “ Transforming from Product to Solution Selling ” provides a succinct overview of these leadership change actions. Many more thought leaders are coming soon, so stay tuned.
  • SAVVY B2B MARKETING  |  THURSDAY, NOVEMBER 18, 2010
    [Product, Twitter] How to Engage Hyperactive Tech Buyers: Insights from TechTarget
    During the early stage, they will search around more generalized terms focused on issues versus those centered on product or solution names. Generally, if the product is highly commoditized and at a low price point, the time frame for research and purchase is short. You can follow her on Twitter or read more of her posts on SavvyB2B.
  • E-QUIP  |  TUESDAY, SEPTEMBER 4, 2012
    [Product, Twitter] E-Quip Blog: Providing Value in Sales When You're Not the Expert
    But I still encounter salespeople in our industry who dont seem all that dedicated to expanding their "product knowledge." Share to Twitter Share to Facebook. Twitter Page. Productivity. Tuesday, September 4, 2012. Providing Value in Sales When Youre Not the Expert. How could I bring an entree to every sales call? 09 PM.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Product, Twitter] 10 Education Blogs You Should Follow According to Teach.com
    Each blog is scored on four components: Social Reach : The combined social shares on Twitter, LinkedIn, and Facebook of the ten most recent posts, as well as the blog''s main domain. 'Teach.com recently came out with Teach100 , which ranks and scores hundreds of education blogs across the web. 1) Inside Higher Ed. 2) The Learning Network.
  • JUNTA 42  |  THURSDAY, NOVEMBER 10, 2011
    [Product, Twitter] Is The US Military More Social Media Savvy Than You?
    Shel presented a variety of statistics around how those companies who actively train their employees in social media AND give open access to sites like Facebook and Twitter, are most often the highest performing companies and, to some people’s surprise, are the most productive. The DOD Social Media Hub. Thank you for our freedom.
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