IT'S ALL ABOUT REVENUE | MONDAY, JULY 25, 2011
[Product, Twitter] 4 Lessons DemandGen Pros Can Learn From Social Media
After all, what’s the dollar value of a new idea, supplied by a customer, that inspires a new product?) They reply to customers on Twitter, comment on influencers’ blogs, post on partners’ Facebook walls. Twitter. There are also plenty of lessons we can share with DemandGen. Here are four big ones: 1. Your Belly Has a Brain Too.
MARKETING EDGE | THURSDAY, DECEMBER 11, 2008
[Product, Twitter] Can Your Personal Brand Be Too Popular?
Business Week reporter Stephen Baker ,@stevebaker on twitter, asked how will social media impact business and change our careers?, Third Reaction: Let the customers be the product face: Perhaps the most sophisticated way to market a product isn't to put your employees on the product blog, but instead, your customers.
HUBSPOT | THURSDAY, MAY 24, 2012
[Product, Twitter] The Best and Worst Brand Mascots of All Time
What's more, he aligns with the Pillsbury product in a way that makes sense -- he's essentially a ball of dough -- but he's also a pristinely white baker, so it doesn't weird people out that he's messing around with their food. 9) Twitter's Blue Bird and Fail Whale. But people love that little, blue Twitter bird. Tony the Tiger.
HUBSPOT | WEDNESDAY, JUNE 8, 2011
[Product, Twitter] Guy Kawasaki's 12 Pillars of Enchantment
You want people to consider and interact with you and your content/product/service, right? Twitter is the linking economy, so use Twitter to enchant people- take a second to write a summary and add a bit.ly. As Twitter is the linking economy, Facebook is the photo economy, according to Kawasaki. Exactly. Be DICEE!
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JANUARY 8, 2014
[Product, Twitter] 12 Tips for Building and Managing a Bigger Sales Pipeline
Differentiate from competitors: As you build value and communicate with prospects all along the sales pipeline, also build differentiation and preference for you and your products/services. You can connect with Matt via Twitter or his blog. Why do you need a pipeline in the first place? for you. You simply execute. And it works.
WINDMILL NETWORKING | THURSDAY, JUNE 10, 2010
[Product, Twitter] 5 Ways to Prospect for New Business on LinkedIn
While many social media marketers concentrate on Twitter and Facebook , a lot of Business-to-Business (B2B) Business Development professionals already know that LinkedIn is the preferred place to prospect for new business in social media. Image by wordjunky via Flickr. 1) Grow Your LinkedIn Connections. Don’t be shy…connect!
IT'S ALL ABOUT REVENUE | FRIDAY, MARCH 9, 2012
[Product, Twitter] 4 Pervasive Myths About Brand Journalism
Hiring a reporter or editor won’t solve any credibility issues, especially if you try to claim that this employee will provide an objective viewpoint on your product space. by Jesse Noyes | Tweet this Some deem it a revolutionary movement in business. Others call it marketing under another name. So what is brand journalism?
SAVVY B2B MARKETING | FRIDAY, APRIL 29, 2011
[Product, Twitter] Savvy Week in Review: April 29th
Tailoring Twitter: The ROI of Curating Content on Twitter by @LizStrauss. This post outlines how curating content can be a great Twitter strategy, gives you some tips on how to do it, and wraps up with some great benefits. How to Create 5 (Content Marketing) Products from 1 Interview by @ThomasClifford via @junta42.
MI6 MARKETING AGENCY | MONDAY, JANUARY 30, 2012
[Product, Twitter] What’s the Deal with Venture Capital Funding?
Vispi Daver, Partner, Sierra Ventures [ Linked | Twitter ]. Katie Rae, Managing Director, TechStars [ Linkedin | Twitter ]. Max Ventilla, Senior Product Manager, Google Inc. Linkedin | Twitter ]. Three phases were discussed: getting to product market fit phase, growth phase and start to define yourself phase.
HUBSPOT | FRIDAY, APRIL 5, 2013
[Product, Twitter] 4 Tried and True Marketing Automation Recipes for Better Email Nurturing
This recipe was designed to nurture your leads to the point at which a conversation with Sales would be most productive. Customer nurturing workflows should be helpful in nature and aimed at helping your customers get the most out of your product or service. You’re familiar with mass emails, right? Yikes! Key Ingredients: Subscribers.
ENGAGE | MONDAY, MARCH 12, 2012
[Product, Twitter] Content Dilution
As the focus shifted from quantity to quality, the product and user experience suffered. Would anyone want to post this to Facebook or Twitter? A small diner in the northeast had a popular dish and an owner who could have easily been elected mayor if he wasn’t obsessed with making people smile with their mouths full. At first.
DIANNA HUFF - B2B MARCOM | FRIDAY, AUGUST 12, 2011
[Product, Twitter] Site Navigation: The Foundation for Results-Driven SEO
She also includes my post about how Nathan Dube sold me a printer by responding to me on Twitter. For instance, most B2B companies would like to have people coming to their site from Google who are looking for their specific products or services. The third level is the individual product or service pages themselves. Welcome!
WEBBIQUITY | TUESDAY, JANUARY 15, 2013
[Product, Twitter] 24 More of the Best Facebook Guides, Stats and Rants of 2012
” How to Add A Twitter Tab to Your Facebook Page [Quicktip] by Hongkiat. Mustaza Mustafa presents a richly illustrated, step-by-step process for using the CertifiedSeller app to add a Twitter profile link to your tab on Facebook timeline. aging demographic may be cause for concern. Will Facebook lose ground to Google+?
HUBSPOT | FRIDAY, SEPTEMBER 28, 2012
[Product, Twitter] 7 Companies That Jumped on a Viral Craze at Just the Right Time
Online shipping marketplace uShip jumped on the popular craze by creating this viral video promoting their product using The Social Network as a twist: uShip was the first company to make a parody like this for the film, and their timing was perfect. The video gained a lot of popularity on Twitter and eventually got nearly 100,000 views.
B2B IDEAS @ WORK | TUESDAY, MAY 3, 2011
[Product, Twitter] B2B Buyers Research Like Rabbits. Is Your Content Keeping Pace?
More than 80% of B2B buyers research the Internet for answers about products and services. Back in the day, if a B2B buyer had questions about a product or service, they’d call and talk to a sales rep, who would then adapt the discussion to each prospect. It was a slower-paced consultative process.
DIGITAL B2B MARKETING | TUESDAY, JUNE 7, 2011
[Product, Twitter] Is Free Costing You Your Social Media Reputation?
However, increasingly companies are asking us to pay by promoting their products and services to our connections. editions, I receive more mentions on Twitter from Paper.li Carefully consider before signing up for a product that uses your network for its own promotions: are you willing to endorse this? Advertised Price: Free.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JULY 24, 2013
[Product, Twitter] Why Mad Men Marketing is Moot: Account Managing in the Digital Era
The conversation needs to move away from “We need five banner ads to go live in one week” to “We need to develop a strategy to increase Product X purchases 10% from last quarter.”. Find Damian on Twitter at @idaconcpts and on Google Plus As he has said more than once, “You didn’t want it until I told you you wanted it.”.
INDUSTRIAL MARKETING TODAY | FRIDAY, AUGUST 26, 2011
[Product, Twitter] Inbound Marketing Alone May Not Be Enough for Industrial Companies
Credibility is built over many years of performance in the field and not by the frequency of blog posts, number of Twitter followers or Facebook likes. These buyers are not looking to engage, they want complete product specifications. Inbound marketing requires prospects to be actively searching for products and solutions.
HUBSPOT | THURSDAY, SEPTEMBER 26, 2013
[Product, Twitter] The 45 Inbound Marketing Terms You Should Know [Glossary]
Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. Twitter. There you have it -- a tweetable definition of Twitter. B Testing. Analytics.
HUBSPOT | TUESDAY, NOVEMBER 29, 2011
[Product, Twitter] The 8 Best Link-Building Tactics to Boost Off-Page SEO
Follow and tweet with them on Twitter, and give them a little link love by linking to their content in your own blog articles. Submitting News Releases to Distribution Services: Although news releases can be a great way to get the word out about your company's product news and other important updates, they also have great SEO benefits.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 3, 2009
[Product, Twitter] Show Me the Numbers: Hard Data on Internet Use and Media Spend
Digging a little deeper within the social media category, the women’s blogger community BlogHer reported in its 2009 Women and Social Media Study that as of March 2009, 75% of women participated in social networks, compared with 55% who read blogs, 40% read message boards or forums, and 16% update status on platforms like Twitter. for email.
SYNECORE | SATURDAY, FEBRUARY 16, 2013
[Product, Twitter] The Best Branded Content of the Week: February 16, 2013
Taking to social platforms like Twitter, YouTube, Pinterest and Instagram, Honda has launched a full-scale campaign to showcase innovative inventions. The campaign features its own dedicated website with live Twitter feeds showing chats with the inventors. Honda – Innovator Series. think they were quite smart to do so. Google.
WINDMILL NETWORKING | THURSDAY, DECEMBER 20, 2012
[Product, Twitter] Four All-Stars of B2B Social Media Branding
Instead, each video educates viewers on aspects of the GE product set, building brand comprehension, awareness and affinity. ARAMARK also spotlights its products with Facebook photos of items like the Chicken Florentine Nachos offered at Paul Brown Stadium recently. How are you integrating social media into your B2B marketing? mmm!).
B2B VOICES | TUESDAY, MAY 22, 2012
[Product, Twitter] If You Want to Succeed Online Connect with Your Audience
Twitter is more real-time than a LinkedIn group). If you have news around a product or service you can build further awareness and credibility around what you’re doing by posting third-party content around your news. What if you posted content and no one cared? Here are some thoughts on how to make those connections.
WWW.BRAINSHARK.COM | MONDAY, JANUARY 28, 2013
[Product, Twitter] 10 Video Marketing Content Ideas that Anyone Can Use
Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog Customer Articles Success Stories Example Presentations Product Suggestions Brainshark Articles Best Practices Industry Trends Mobile Product Updates News & Events Featured Presentations Blogger Bios Community.
SAVVY B2B MARKETING | THURSDAY, JUNE 24, 2010
[Product, Twitter] Mama Nature’s Marketing Tips: 16 Tips for a Strong Social Web Root System
Your business is like a tree, the various departments (product development, sales, marketing, operations, customer service, etc.) Identify relevant blogs, Facebook groups, forums, news outlets, twitter, LinkedIn groups, professional associations, etc. Conversely, if your customer service rocks but your product makes people cry - fail.
FIFTH GEAR ANALYTICS | MONDAY, JULY 12, 2010
[Product, Twitter] CMOs Need to Grow Up to Sit at the C-Level Table.
authors Webster, Malter and Ganesan suggested that one of the ways marketing can regain its strategic influence was to “…develop ways to measure marketing productivity in terms meaningful to CEOs, CFOs, and investors.”. Connect with George on LinkedIn or follow him on Twitter. George Hollister. It’s true. Think Like a CFO.
PAUL GILLIN | THURSDAY, JULY 29, 2010
[Product, Twitter] Content Curation on Steroids
The company is attacking the labor problem by making curators more productive rather than trying to replace them. Connections to popular content management systems make it possible to automatically publish content to a website and even syndicate it to Twitter and Facebook without leaving the CIThread dashboard. world. Shhhhh!
FEARLESS COMPETITOR | FRIDAY, APRIL 16, 2010
[Product, Twitter] Thought Leadership Interview #1: Kevin Temple of Enterprise Selling
As a result, they increased their average selling price, their services to product ratio and decreased their sales cycles in 2009. The article on our site entitled, “ Transforming from Product to Solution Selling ” provides a succinct overview of these leadership change actions. Many more thought leaders are coming soon, so stay tuned.
SAVVY B2B MARKETING | THURSDAY, NOVEMBER 18, 2010
[Product, Twitter] How to Engage Hyperactive Tech Buyers: Insights from TechTarget
During the early stage, they will search around more generalized terms focused on issues versus those centered on product or solution names. Generally, if the product is highly commoditized and at a low price point, the time frame for research and purchase is short. You can follow her on Twitter or read more of her posts on SavvyB2B.
HUBSPOT | TUESDAY, JULY 17, 2012
[Product, Twitter] 8 Ways to EARN Media Attention Instead of Buying It
There are many businesses that have tried to distinguish themselves by having a unique way to price their products/services -- whether it's by charging for soda based on the temperature outside, using a "pay what you want" approach , giving cocktail discounts based on Facebook's stock losses or, my personal favorite, demand-based pricing.
JUNTA 42 | THURSDAY, NOVEMBER 10, 2011
[Product, Twitter] Is The US Military More Social Media Savvy Than You?
Shel presented a variety of statistics around how those companies who actively train their employees in social media AND give open access to sites like Facebook and Twitter, are most often the highest performing companies and, to some people’s surprise, are the most productive. The DOD Social Media Hub. Thank you for our freedom.
HUBSPOT | FRIDAY, AUGUST 26, 2011
[Product, Twitter] 17 Things Marketers Should Delete From Their Facebook Strategy NOW
Too Much Content About YOU: Stop posting content that is overly promotional and talks too much about how ridiculously awesome your products/services are. Facebook's dynamic is a bit different than Twitter, which tends to support a higher volume of content. What to Axe From Your Facebook Marketing Strategy. Photo Credit: brittgow.
HUBSPOT | THURSDAY, JULY 19, 2012
[Product, Twitter] How to Stalk Your Competitors in Social Media (So You Can Crush Them)
Twitter. Because they're posting more lifestyle content, as opposed to product-focused content like Dunkin' Donuts. Twitter. Alright, let's break down the Twitter numbers for Starbucks and Dunkin' Donuts: Dunkin' Donuts has tweeted approximately 13,200 times, and Starbucks has tweeted approximately 11,700 times. LinkedIn.
E-QUIP | TUESDAY, SEPTEMBER 4, 2012
[Product, Twitter] E-Quip Blog: Providing Value in Sales When You're Not the Expert
But I still encounter salespeople in our industry who dont seem all that dedicated to expanding their "product knowledge." Share to Twitter Share to Facebook. Twitter Page. Productivity. Tuesday, September 4, 2012. Providing Value in Sales When Youre Not the Expert. How could I bring an entree to every sales call? 09 PM.
WEBBIQUITY | MONDAY, NOVEMBER 14, 2011
[Product, Twitter] 40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)
This disconnection could be due to the difficulty of creating content,” he presents some quick case study-based guidance on how to plan and execute a productive content development strategy. reviews, products, events, TV listings) and how to use rich snippets in accordance with Google’s guidelines. How to keep up? And more.
HUBSPOT | WEDNESDAY, FEBRUARY 29, 2012
[Product, Twitter] New Facebook Premium Advertising Features Offer Marketers 3X the ROI
In short, you can think of it as the Facebook equivalent of Twitter's Sponsored Tweets, giving your Facebook premium advertising and Sponsored Stories better placement. That's why Facebook also introduced something called "Reach Generator," a new product that guarantees that 75% of your fans will see your brand's content each month.
INBLURBS | THURSDAY, APRIL 25, 2013
[Product, Twitter] 5 Tips for Content that Crosses Cultural and Linguistic Borders
You are engaging with others, convincing them to buy into your idea or product. on Twitter: @Lingo24. 'Wh en creating content, it pays to think big. Publishing online gives us access to a readership that’s almost too large to imagine. Do it right and your words could be read by people in places you might never even have heard of.
HUBSPOT | THURSDAY, MARCH 1, 2012
[Product, Twitter] How to Conduct Competitive Analysis to Step Up Your Content Strategy
When you ask marketers who their competitors are, they can rattle off a list quite quickly, and perhaps a few anecdotes about notable differentiators like product features, sales techniques, and site structure. You'll also notice you get a little help with Step 5 with this tool, which calculates their Facebook and Twitter followers for you.
FEARLESS COMPETITOR | FRIDAY, MAY 6, 2011
[Product, Twitter] Facts about Fearless Competitor
fearlesscomp has over 3,700 followers in Twitter and scores a perfect 100 out of 100 in TwitterGrader.com. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. Every Friday at 11am). 47,949 views all-time as of last night (Gulp! Why not?
FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 16, 2011
[Product, Twitter] Getting Ready for the Aprimo Marketing Summit
Follow Jeff on Twitter or download the free white paper on lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation.
BIZNOLOGY | WEDNESDAY, JANUARY 12, 2011
[Product, Twitter] Social media and mobile produce a commoner sense
The product itself also served to communicate its features and merits—if the box said "new and improved" the shopper believed that it was. For larger purchases, a consumer might even crowdsource the purchasing decision to their friends on Facebook or Twitter. Image via Wikipedia. by Eva Lyford. That's true no longer.
SALES INTELLIGENCE VIEW | MONDAY, NOVEMBER 22, 2010
[Product, Twitter] Real World Social Selling
Social Selling Sales insideview salesforce.com CRM Salesforce Social CRM jigsaw Sales Intelligence twitter facebook linkedin B2B sales productivity social selling b2b sales This is a letter from one of our customers that gives an explanation of this functionality and how he uses it. How do you use InsideView? [.].
HUBSPOT | WEDNESDAY, JANUARY 5, 2011
[Product, Twitter] 25 Ways to Increase Sales and Lead Generation
If your company offers various products or services, you may want to consider creating a different offer for each. Instead of “Includes specifications of product XYZ,” say something like “Find out how XYZ can increase productivity 50%.” Generating traffic is only half the battle. And be specific.
WWW.BRAINSHARK.COM | THURSDAY, FEBRUARY 28, 2013
[Product, Twitter] Content Tips: Repurposing Blog Posts into Video Presentations
Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog Customer Articles Success Stories Example Presentations Product Suggestions Brainshark Articles Best Practices Industry Trends Mobile Product Updates News & Events Featured Presentations Blogger Bios Community.
SOCIAL MEDIA B2B | WEDNESDAY, JUNE 22, 2011
[Product, Twitter] The Long Tail Story of B2B Social Media
No one ever had an emotional response over the product specs of a 2×16 Copper Gigabit SPAN Physical Layer Switch (except maybe your network admin). Whether it is answering a product question on Twitter or responding to a comment about an ebook, companies need to listen and engage on social platforms. Storytelling. Network.
HUBSPOT | TUESDAY, OCTOBER 8, 2013
[Product, Twitter] State Department's Senior Tech Advisor Discusses Marketing, Social, and Emerging Technologies [Q&A]
Twitter, LinkedIn, and every social media platform out there are not drastically behind. Twitter is a great example. They kind of had an idea of how people would use Twitter, but they put it out there for people to play with. Treat marketing just as importantly as you do the product or service. Unlikely. Answer: Yes.
HUBSPOT | FRIDAY, DECEMBER 10, 2010
[Product, Twitter] Why PR Doesn't Drive Sales
but success is typically measured by the number of hits and more recently, the number of shared media hits on Twitter and Facebook. Instead of having your PR agency focus on getting media coverage around new functionality in a product, why not promote an ebook or webinar to get new leads? Why PR Doesn't Drive Sales.
IT'S ALL ABOUT REVENUE | WEDNESDAY, AUGUST 17, 2011
[Product, Twitter] Dreamforce: Ending the “Accidental Revenue” Myth
It’s a book about taking little steps (or bets) to make products and services better and it got me thinking about how successful revenue growth is no happy accident. Twitter. by Joe Payne | Tweet this There’s a mythology that surrounds the entrepreneur. Google, or Apple or even Salesforce.com is born. Lather, rinse, repeat.
E-STORM | FRIDAY, FEBRUARY 25, 2011
[Product, Twitter] Why 'Likes' and 'Follows' Don't Matter in Social Commerce | e.
But early on, social media was used predominantly by brands (including our clients) as mere publicity platforms to rally and excite customers around product offerings and the latest new thing. An estimated $43.4 billion was spent online and social media played a pivotal role in its expansion. Absolutely not! Million fans into buyers.
HUBSPOT | THURSDAY, MAY 31, 2012
[Product, Twitter] 27 Ways to Slice & Dice Your Email List for Better Segmentation
If you have a wide product offering that extends across genders, consider segmenting your list in this manner -- and beefing up the segmentation with other demographic and psychographic details, as well. you know they follow you on Twitter and their NPS score indicates they love you. All you need to do is collect the right information.
VERTICAL RESPONSE | WEDNESDAY, JULY 17, 2013
[Product, Twitter] The Dissection of a Bloody Good Email Newsletter
Company news – updates, improvements, new products, awards, volunteer projects, etc. Additionally, include social network icons so others can find you on Facebook, Twitter, etc. 'Are you familiar with the old school Milton Bradley game, Operation? If you aren’t precise enough in removing the ailment, BUZZ! Let’s operate: 1.
WINDMILL NETWORKING | WEDNESDAY, MARCH 7, 2012
[Product, Twitter] My Dirty Little Social Media Secret? Content Hoarding Tools.
For traditional and now social business applications, my stash has always been a strategic professional asset to promote and manage the perception of companies, brands and products. Most important, it supports my preferred Twitter habit of cherry picking sound bites from posts, rather than the standard routine of tweeting headlines.
INBLURBS | TUESDAY, JANUARY 17, 2012
[Product, Twitter] Get social to get found from your future customers
This leads to an increase of credibility and unfiltered feedback of the target audience and can lead to an improvement of products and services. Tweet this on Twitter! Google, Yahoo and Bing increasingly include results from social media discussions in their search results. But how to get into those results the smartest way?
B2B MARKETING TRACTION | THURSDAY, DECEMBER 13, 2012
[Product, Twitter] 6 New Ideas for Your 2013 Marketing Plan
You can talk, post messages, add new web pages to sell your products and services and how great you are, but stories are more telling than selling. What tactics will get you the best results in 2013? Here are six new marketing ideas for increased success in the coming year. Tell your story or have your customers or clients tell your story.
KOMARKETING ASSOCIATES | THURSDAY, FEBRUARY 20, 2014
[Product, Twitter] Successful B2B Marketing is Optimized For Users First
By offering concrete facts through marking campaigns, individuals are more likely to be swayed to utilize the product or service as well. These spell out a previous history of success and show that other companies have trusted the business and its services or products. Connect with Kelsey on Twitter @wonderwall7. Final Thoughts.
INDUSTRIAL MARKETING TODAY | FRIDAY, MAY 6, 2011
[Product, Twitter] Digital Marketing for Control Engineers, Machine Builders and Designers
Primary and preferred method of researching products – supplier’s Website. Most important things these professionals want to see on a supplier’s Website – pricing information, even if it is only ballpark estimates, detailed product information (datasheets, manuals, etc.) Yup, social media does work in the industrial sector, sometimes.
DIGITAL B2B MARKETING | THURSDAY, JULY 7, 2011
[Product, Twitter] It’s Not Rational, B2B Marketing Needs to Get Emotional!!
This post was sparked by a spirited, and at times emotional, debate during the #bizforum chat on Twitter yesterday evening. B2B buying is complex because the products are complex. Share your belief in the comments below or with me on Twitter. In B2B, buyers are incredibly knowledgeable, but they simply cannot be certain. Desire.
HUBSPOT | TUESDAY, JUNE 25, 2013
[Product, Twitter] Six Seconds? Bah. YouTube Says Long Videos Sometimes Work Better
'Miniature video has been in the news a lot lately, thanks to Twitter’s Vine app where you make six-second movies, and Instagram’s new 15-second video feature. Pappas joined YouTube through its acquisition of Next New Networks, a New York production company where she’d been director of entertainment programming since 2007.
HUBSPOT | TUESDAY, JANUARY 21, 2014
[Product, Twitter] What Is Demand Generation? [FAQs]
In their efforts to please customers, content strategists, growth hackers, product owners, analytics masterminds, and communication specialists share one goal: amplify brand-to-consumer relationships. 'Customers are the heart of our business. As you can imagine, marketing has evolved into a specialty-driven field. Read on to find out.
THE EFFECTIVE MARKETER | MONDAY, FEBRUARY 15, 2010
[Product, Twitter] The Danger of Email Marketing Benchmarks « The Effective Marketer
Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. work for a B2B software company and we do regular email blasts.
NUSPARK | SUNDAY, APRIL 21, 2013
[Product, Twitter] Facebook Business Pages; Measuring What Matters for Success
Like Twitter and Google+, there are two key categories of metrics you need to understand: Engagement: Is your content being noticed; and when it’s noticed, does it influence audiences to engage with it, whether it’s a like, comment, share, or click? 'How’s your Facebook business page doing? The result? I like to show trends and growth.
ENGAGE | WEDNESDAY, NOVEMBER 30, 2011
[Product, Twitter] Why the Fate of Your Website Will Be Decided in Less Time Than it Takes You to Read This Sentence
Siegel and Gale’s Global Brand Simplicity Index found that people are willing to pay up more for products that seemed “simpler” to them. S peed kills on the web. Consider the following: The human brain senses delay after 0. seconds (This is when people start to notice “slow”). 75% of sites load in less than 5 seconds.
SOCIAL MEDIA B2B | THURSDAY, JUNE 2, 2011
[Product, Twitter] How B2B Companies Can Use Google +1 for Recommendations
Follow these steps to bring your LinkedIn contacts to your Google contacts, where they can influence and improve search results for B2B products and services. Ways B2B Companies Can Translate Tweets Twitter is a global platform with more than 60% of. Google just announced the +1 feature to bring social recommendations to search.
MODERN B2B MARKETING | TUESDAY, MARCH 27, 2012
[Product, Twitter] B2B Marketing in a Downturn Part 1: Lead Generation and Nurture
Rather than bringing search traffic en masse to your homepage, use targeted landing pages to guide visitors to specific products and services. by Liz Smyth Fast forward to 2012, and the global economy is not faring much better. But while the economy has been standing still, there has been a surge in marketing creativity.
VOLACCI | MONDAY, FEBRUARY 25, 2013
[Product, Twitter] Organize a Successful Tweetup at SXSW
'Twitter meetups, or Tweetups, start as discussions around certain topics or interest and culminate at a physical meetup event. As SXSW comes up, you might want to organize a Tweetup to create buzz around your company or product, or participate in one for networking purposes. It’s Twitter. Collect business cards. Event
GROW - PRACTICAL MARKETING SOLUTIONS | SATURDAY, APRIL 2, 2011
[Product, Twitter] Are you ready for the Social Boom?
How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt, … and Grind Your Competition into the Dirt. When it comes to practical sales and marketing advice, nobody does it better than Jeffery Gitomer. What a great opportunity to work with a legend!
SAZBEAN | THURSDAY, MAY 9, 2013
[Product, Twitter] The Importance of Content Distribution to B2B Brands
While a good marketer can be fairly invisible in their content distribution methods, it does show the need for making sure your content gets in front of the right people (and not just on Facebook, Twitter & LinkedIn). 'newspapers (Tehr?n) B2B selling is about building relationships with potential customers and being a knowledge resource.
EB2BLEADS | THURSDAY, MARCH 10, 2011
[Product, Twitter] 11 Marketing Checks To Improve Website Lead Generation And Sales
Match offers to different product and service pages on your site, use offers on each of your blog posts or create special offers for time limited and email campaigns. Use thank you pages to present other options to engage visitors further such as with your Blog, YouTube channel or Twitter. 1) Are your calls to action prominent enough
BUSINESS GROWTH DEVELOPMENT | FRIDAY, JANUARY 13, 2012
[Product, Twitter] The Reasons Why Social Media Will Boost Your Sales In 2012
On pages like Facebook, Twitter, and Google+, businesses can make posts and then view customer comments and questions. This not only shows the customers that you care about their opinions, but also that you are devoted to producing quality products and services. Quantifiable Marketing Techniques. Instant Customer Feedback. Marketing
MODERN B2B MARKETING | THURSDAY, APRIL 19, 2012
[Product, Twitter] Content Marketing Expert Rebecca Lieb Discusses Strategy, Influencers, and Leftover Turkey
So is your content meant to raise awareness of your product or service? To sell your product or service? If you search Twitter, there are some very good Twitter lists of the leading content marketing influencers. What are your best tips for businesses that are struggling to find content? People really get that.
HUBSPOT | MONDAY, OCTOBER 11, 2010
[Product, Twitter] Answered: 10 Questions About Website Redesign
Don’t forget that you can use various social media channels like SlideShare and YouTube —not only Twitter and Facebook—to drive people to your blog. Video can be used to explain product features , showcase case studies and introduce industry-specific data. Know what you are getting into before you sign the contract.
B2BBLOGGERS | THURSDAY, JUNE 7, 2012
[Product, Twitter] Use Storytelling for Powerful B2B Web Content
Today’s B2B websites must do more than just sell products and services in order to be truly effective. While a solid product is crucial to turning leads into customers, the final decision is often driven by emotion. Twitter. Customers are looking for solutions to problems from companies they can trust. What stories to tell ….
FIFTH GEAR ANALYTICS | THURSDAY, APRIL 19, 2012
[Product, Twitter] Hybrid Sharks and the Evolution of Marketing
The entire marketing world is in the same boat — the absolute necessity to make their messages accessible through whatever channel customers are most likely to want to find their products and services. Connect with Barb on LinkedIn or follow her on Twitter. Barb Coté. Not all hybrids are a threat. drive a hybrid. With gas at $4.00
HUBSPOT | FRIDAY, OCTOBER 28, 2011
[Product, Twitter] The Ultimate Cheat Sheet for Creating Awesome Landing Pages
Will they be receiving a free product trial? Social Sharing Buttons/Links: Enable visitors to easily share your landing page with their connections, too by including social media sharing links or buttons for social networks like Facebook , LinkedIn , and Twitter ! If not, it might be time to conduct a few landing page makeovers.
FEARLESS COMPETITOR | SATURDAY, JULY 2, 2011
[Product, Twitter] HOW TO: Manage Your Online Reputation Using SEO
Profiles on social networks are powerful tools for this purpose, as results from large sites like Facebook and Twitter often carry more SEO power than a single post on something like a personal blog. Wacky News of the Week: Manage Your Online Reputation. So good-bye, JK. That was hard.). Of the almost 80% of U.S. Here’s how to get started.
ENGAGE | WEDNESDAY, MARCH 21, 2012
[Product, Twitter] How to Predict the Future of Content
Hashtags on Twitter are a good example. But when it started it was unique to Twitter. So, if you create content for a living—let’s use Twitter as an example—you need to speak the language, so to speak? Or, congratulations, you checked in to watch our television program, you get to say something on Twitter. You just know.
IT'S ALL ABOUT REVENUE | WEDNESDAY, MAY 4, 2011
[Product, Twitter] Marketing Monkeybusiness: 5 WOM Antics to Avoid
But this inauthentic behavior isn’t exclusive to Twitter. I’ve also seen vendors pose as customers and review their own products. Provide a product or service that earns praise and you won’t have to monkey around with faking it. Basically, it goes a little something like this: “Review our product here. Share email.
IT'S ALL ABOUT REVENUE | FRIDAY, MAY 27, 2011
[Product, Twitter] What PR Pros Can Learn from The Huffington Post
To that end, we issued a press release about a new product feature designed specifically to help marketers comply. Twitter. by Joe Chernov | Tweet this The Huffington Post built a media empire on the back of the digital zeitgeist. For the sake of comparison, Newsweek sold for $1. Of course not. After all, it was “just” a new feature.)
B2B VOICES | MONDAY, JANUARY 17, 2011
[Product, Twitter] Socialnomics: The Revolution is Us
The author emphasizes for skittish companies that this is An Opportunity, a chance to take that feedback to make your product or service the best it can be. I would note that most searches on search engines are not for products. Look at Bing’s top 10 searches of 2010 and none were product-related. A Book Review. Yikes! Stats.
HUBSPOT | MONDAY, JULY 19, 2010
[Product, Twitter] 3 Tips for Building an Effective Landing Page
Depending on how close prospects are to becoming potential customers, their receptiveness to your products or services varies, and it won’t help you close deals if you push additional messages too early. What is considered an effective landing page ? Landing pages are where a business captures leads. This is no easy task, however.
B2B MEMES | TUESDAY, APRIL 5, 2011
[Product, Twitter] Journalism, Aggregation, and Doing Things with Words
When Hamilton @replied me (twice) to ask how she was missing the point, the limitations of Twitter made it difficult to know whether she was offended or looking for constructive debate. There has been a burst of blog posts today discussing the arguments for and against aggregation in journalism. Three writers in particular stand out.
PUZZLE MARKETER | THURSDAY, OCTOBER 25, 2012
[Product, Twitter] 5 Tips for a Fantastic Marketing Conference
Embrace the conversations by setting up Twitter hashtags, Facebook pages about the event, or other channels for people to share. Design your conference so they you can close, up-sell, and cross-sell your products. The event pulled together 4,000 marketing clients and industry thought leaders all learning together.
NUSPARK | SUNDAY, DECEMBER 30, 2012
[Product, Twitter] 2013 New Year’s Resolutions for the B2B Marketing Department
Really understand your target audience; why they buy; what pains they have; why they need your product or service; perform better buyer persona research. Review “Matched search query” reports to reassure your keywords are aligned to your products; then adjust and take advantage of negative keywords. Planning. Paid Search-Pay-per-Click.
LEADER NETWORKS | WEDNESDAY, JUNE 9, 2010
[Product, Twitter] So You Need To Hire A Community Manager - Now What?
Rather than managing hardware or software, products, services or content, the Community Manager manages behaviors and interactions among the community's members -- readers, clients, prospects, analysts -- whomever your community is designed to engage. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778.
FEARLESS COMPETITOR | THURSDAY, MARCH 24, 2011
[Product, Twitter] B2B Content Marketing: HubSpot May Be the Best in the World
Follow Jeff on Twitter or download the free white paper on B2B lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation.
MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 15, 2012
[Product, Twitter] Create a World of Marketing Automation Through Good Content—and Imagination
You may have to start by pushing out links to favorable industry articles that mention your products or services. With a just a few pieces of quality content you can make a big impression by promoting the content through Google, LinkedIn, Facebook, Twitter, and other social channels. Use your imagination. Repurpose. Repurpose.
BIZNOLOGY | WEDNESDAY, OCTOBER 5, 2011
[Product, Twitter] What’s next? Social Media and the Information Life Cycle
Analyzing the current landscape and the evolution of information markets by borrowing from a product life cycle framework may assist in developing some educated guesses about what the future may bring. Some of the above sounds crazy and superfluous, but the idea of Twitter would probably sound insane not even 10 years ago. Capturing.
KOMARKETING ASSOCIATES | TUESDAY, SEPTEMBER 18, 2012
[Product, Twitter] 9 Key Points & Action Items from BtoB Magazine’s Social Media Report
While the report does not delve into specifics, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition. The audience on Twitter wants information faster. Paid search can be used for regional targeting and specific product/market interest.
SALES INTELLIGENCE VIEW | MONDAY, FEBRUARY 4, 2013
[Product, Twitter] B2B Social Marketing 101
Consumer products, such as Coca Cola, are easy to understand and accessible to everyone. The more complex our products and the more specified our audiences, the less impact a volume play has on our brands. We want a very specific audience to understand our products, and the more is not the better. lot of companies still do.
HUBSPOT | TUESDAY, FEBRUARY 19, 2013
[Product, Twitter] 7 Great Examples of 'Boring' Businesses That Act Like Humans in Their Marketing
Dropbox, a cloud file storage and sharing product (snoooore) recognizes how potentially snoozeworthy their business could be, and tempers it with some marketing that appeals to people's more human sensibilities. think their Twitter stream is one of the best instances of this balance. Regardless of your product or service.
B2B MARKETING INSIDER | MONDAY, MARCH 3, 2014
[Product, Twitter] 3 Traits Of Superstar Marketers
Most marketing leaders struggle with creating a productive relationship with the sales team. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. 'What separates the best marketers from the rest? Fortune has always favored the bold.
SOCIAL MEDIA B2B | WEDNESDAY, FEBRUARY 22, 2012
[Product, Twitter] 5 B2B Social Media Questions to Ask about LinkedIn Answers
If you are answering a question that relates specifically to your product or service, provide a supporting link to your answer. This could be to a blog post, product page, or even a third-party review or article about your product. Another component of their success is the mastery of the LinkedIn Answers feature.
ENGAGE | TUESDAY, JANUARY 17, 2012
[Product, Twitter] 10 Better Ideas Than Looking at a Top 10 List For Advice
They’re someone you probably want to network with on Twitter if you haven’t started already. Likewise, if you’re spending an inordinate amount of time hustling your content on Twitter but not seeing a return, it may be time to reevaluate your priorities and focus your efforts on other social media outposts. They’re too aspirational.
B2B MARKETING UNPLUGGED | FRIDAY, JANUARY 25, 2013
[Product, Twitter] Four Things Marketing Should Say “No” About in 2013
will grant you that a good show is also a wonderful place to build credibility, discredit your competitors, and launch a product, but I would challenge you to drop one show from your calendar this year and try doing some other lead generation with the budget. or follow me on Twitter @bizmarkter. Are you feeling the love yet? Period.
INSIGHTIQ BLOG | WEDNESDAY, JUNE 13, 2012
[Product, Twitter] Eloqua Raises the Bar Once Again
Jennifer is also a product manager for analytics, which provides a good vantage point on upcoming enhancements in Eloqua 10. Connect with us on Twitter , Facebook , and Linkedin So we necessarily utilize different tools internally and always look for ways to elevate our game. Eloqua does not divulge names of constituent members.
WRITESPARK | TUESDAY, FEBRUARY 2, 2010
[Product, Twitter] E-books: More Than a New Marcom Fashion
Facebook, Twitter). Consider producing an e-book for a complex product or technology. Like women's fashion, some marketing documents are trendy for awhile, then considered unhip.only to emerge again a few years later in a new form. book Advantages. The call to action can provide a link for immediately taking the next step.
B2B MARKETING UNPLUGGED | FRIDAY, DECEMBER 2, 2011
[Product, Twitter] Sally Step Four: Keep Sales Away From the Email
I am considering sacrificing a goat in the parking lot so the Productivity Prevention Geeklords will disable the Outlook Send function for all the sales people who have my name. Follow me on Twitter @bizmkter. I am sure there are sales people out there who can write. I just don’t know where they are. And neither do you.
SAVVY B2B MARKETING | MONDAY, MARCH 22, 2010
[Product, Twitter] Simple Social Strategy – W5H
Also look for opportunities to turbo-charge your social presence - special events, conferences, product launches, etc. A search for "social media strategy" returns over 7 million Web hits and nearly 500,000 blog posts on google. Why do you think social is the answer? Will your brand persona be one person, or a team of people ?
MI6 MARKETING AGENCY | WEDNESDAY, NOVEMBER 2, 2011
[Product, Twitter] Our Fav Posts, Week of October 24
Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development.