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  • WEBBIQUITY  |  SUNDAY, MAY 30, 2010
    [Product, Twitter] What’s So Funny About Social Media and Online Marketing?
    The Twitter Avatar Roast: 10 Types of Profile Images by Tremendous News. An inspired taxonomy of Twitter avatar types, from “The People Who Think We’re So Interested In Them We Need To See Their Childhood Photos&# to “The Nothing-Is-More-Natural-Than-Me-Just-Kinda-Laughing-Not-Noticing-You’re-Taking-A-Picture-Of-Me Guys.&#.
  • LEAD VIEWS  |  TUESDAY, DECEMBER 21, 2010
    [Product, Twitter] B2B Social Media Marketing –Is it relevant?
    Common social media marketing tools include Twitter , blogs, LinkedIn , Facebook , Flickr and YouTube. The best part is social media can don multiple hats, same accounts and profiles can be used to promote products, to attend to customers, generate new business leads and respond to customer feedback. Wonder why?
  • MARKETING ACTION  |  WEDNESDAY, MAY 28, 2014
    [Product, Twitter] Social Selling: Step Up Your Game
    Wouldn’t your conversations be more genuine, more productive, if you’d prepared by building relationships? Its benefits are legion: according to InsideView , businesses with active blogs generate 67% more leads than their less-connected peers, and using Twitter can drive 2x as many leads. Put relationships ahead of product.
  • CONNECT THE DOCS  |  TUESDAY, DECEMBER 8, 2009
    [Product, Twitter] ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0
    Blog White Paper Pundit Twitter Jonathan_Kantor. thorough understanding of how business decision makers assimilate white paper information that forms our development, production, and design strategy. When we think of “writing” we think of a basic productivity task. Crafting White Paper 2.0 Jonathan Kantor.
  • LEADER NETWORKS  |  FRIDAY, DECEMBER 18, 2009
    [Product, Twitter] Why You Need A Social Media Policy in 2010
    For free, any employee can create a Twitter or Facebook account, create a LinkedIn or Xing profile, hook their email to Plaxo, start a blog, write a post in a forum, leave a comment, rate an article and the list goes on. Should all sales staff, for example, use a similar moniker in their Twitter name or is it up to the person to decide?
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 16, 2012
    [Product, Twitter] Question B2B SEO Tactics That Don’t Involve Strategic Marketing
    lead generation, product marketing, or specific marketing segment)? How will content generation tie into branding and product marketing initiatives? Some of the things I would evaluate when reviewing a guest blogger: Evaluate the individual’s social media presence, particularly LinkedIn, Twitter, and Google+. Splogs.
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2011
    [Product, Twitter] 7 Tips for Stellar Social Media Community Management
    You've created a killer Facebook business page, started building up your business' Twitter following, installed company status updates on your LinkedIn Company Page, and maybe you've even created a Google+ Page. Now what? Tips for Successfully Managing Your Social Media Communities. Exercise the 80/20 rule. Encourage internal involvement.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 1, 2013
    [Product, Twitter] Playing the online reputation shell game
    Instead of “Chris Abraham” coming up with my web site , my Twitter / LinkedIn / Facebook profile, or my Huffington Post articles , it goes much further. Two brilliant strategies, one of which is taken from magic, the other taken from the Internet. My name is Chris Abraham. Secondly, misspellings. Also, Abraham Chris. Body doubles!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 19, 2011
    [Product, Twitter] 5 Common Stages of B2B Lead Nurturing
    This is a great time to introduce case studies that provide more depth into how customers solved similar issues, data sheets that demonstrate the impact of your product, and white papers that shed more light on your industry. Twitter. Let’s just say it can feel more like an odyssey than a simple business transaction. Welcome. Facebook.
  • HUBSPOT  |  FRIDAY, OCTOBER 12, 2012
    [Product, Twitter] 7 Targeted Social Networks Niche Marketers Should Try
    You're probably always hearing about the most popular, mainstream social networks -- Facebook , Twitter , LinkedIn , Google+ -- and how you can use them for business. Does your company sell products/services that cater to eco-friendly users? Give advice about parenting, and recommend products or services that might be useful to them.
  • WWW.BRAINSHARK.COM  |  FRIDAY, NOVEMBER 8, 2013
    [Product, Twitter] 2013 State of the Sales Rep Report: Content Strategies Drive Sales Effectiveness
    'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Find tips and ideas for boosting sales productivity and effectiveness. Products. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. 2013 State of the Sales Rep Report: Content Strategies Drive Sales Effectiveness.
  • B2BBLOGGERS  |  WEDNESDAY, MAY 12, 2010
    [Product, Twitter] #B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter #B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter? You can follow him on Twitter at @KentHuffman. Or is it?
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Product, Twitter] 12 New Year's Marketing Resolutions You Can Actually Keep
    We all know that when consumers look for a product or service, they turn to search engines for answers. Facebook , Twitter , LinkedIn , and Google+ all give you the opportunity to engage with your prospects and build relationships with them, making it more likely that you'll be able to convert them into leads for your business.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [Product, Twitter] 2010 B2B Marketing Budgets and Mix Trends Research
    Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Their activities enrich and inform our products and services.
  • LEADER NETWORKS  |  WEDNESDAY, MARCH 7, 2012
    [Product, Twitter] Are You Ready For A Discussion Or Do You Want To Have A Monologue?
    This persistent information flow creates a robust body of work about the product, service or company. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. Recently, I blogged about measuring engagement in online communities. Social media can be a fast and effective way to accomplish this goal.
  • HUBSPOT  |  FRIDAY, JULY 26, 2013
    [Product, Twitter] 19 Reasons Your Social Media Might Not Work Out the Way You Planned
    Letting current events and product launches sneak up on you can make your marketing feel all out of wack. Social networks have bugs and issues, (cue Twitter’s Fail Whale) and some days your profiles or social tools won’t work the way they’re supposed to. Each network is constantly being innovated, redesigned, or updated.
  • WRITTENT  |  FRIDAY, FEBRUARY 28, 2014
    [Product, Twitter] 15 Call to Action Samples for Rocking Blog Posts that Convert
    Example: Do you use any of these productivity hacks in your daily workflow? Does your product or service lend itself well to impulse purchases? It’s easy to purchase blog posts today by visiting our product page ! Feel free to share on Twitter or Facebook by using the super-easy share buttons on the left! Spark a Debate.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, NOVEMBER 28, 2012
    [Product, Twitter] Study: B-to-B Marketers Lagging With Social Media
    Design & Production. 22 percent use social media for a better understanding of market perceptions of their own brands and or products. Follow her on Twitter. Summit Business Media's AdvisorOne.com Launches Paid Content Product. All You Brings Social Commentary Into Print Product. Production/Manuf.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 13, 2013
    [Product, Twitter] Why Social Media is Like Improv Comedy
    The next time someone mentions your brand on Twitter or Facebook–whether it’s negative or positive–take that opportunity to say “Yes, and…” If it’s a negative mention take a breath, don’t get defensive, acknowledge the person’s gripe and say something positive. Check out their Twitter feeds for a great example of this.
  • HUBSPOT  |  MONDAY, AUGUST 8, 2011
    [Product, Twitter] Marketing Lessons From Politicians' Social Media Abuse [Marketing Update]
    The social media world is all abuzz with how politicians are using social media and Twitter to engage with voters in advance of the U.S. Earlier this month, one of Newt Gingrich’s former campaign staffers revealed to Gawker.com that most of the Republican Presidential candidate's Twitter following is fake. 2012 elections.
  • WEBBIQUITY  |  TUESDAY, MAY 29, 2012
    [Product, Twitter] When Behavioral Tracking Gets Creepy
    For example, if you search for “camping gear,’ visit a couple of websites that sell camping gear, and read a few articles about the latest new camping products, don’t be surprised if you start seeing ads for camping equipment brands and retailers on subsequent websites you visit. Image credit 5 to 9 Branding. Helpful?
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 14, 2012
    [Product, Twitter] Mobile Marketing: Social Sites Are a Mobile Advertiser’s Greatest Weapon
    Almost 40% of mobile subscribers report accessing social media sites primarily through their mobile devices , and sponsored stories outperform mobile ads and desktop ads for both Facebook and Twitter alike. Can mobile marketing live up to it’s high earning hype? ve heard it said many times that Social Media was web 2.0
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 18, 2010
    [Product, Twitter] 7 Common B2B Social Media Marketing Mistakes
    Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Rita’s Water Ice tweeting about their flavor of the month on a hot summer day). 
  • HUBSPOT  |  THURSDAY, JUNE 21, 2012
    [Product, Twitter] 23 Eye-Opening Mobile Marketing Stats You Should Know
    14) 1 in 5 smartphone users scan product barcodes, and nearly 1 in 8 compare prices on their phone while in a store. 17) Over 1/3 of Facebook's users access Facebook Mobile; 50% of Twitter's users use Twitter Mobile. Marketers are starting to realize that the mobile upswing isn't just a fad. Or even do a little mobile SEO.
  • CONFLUENT FORMS  |  THURSDAY, FEBRUARY 7, 2013
    [Product, Twitter] Your business should be blogging (actively!)
    And that doesn't mean ditching any other social media activities and services you might be using (Facebook, Instagram, Twitter, Pinterest, etc.), A lot has changed in the last few years and especially in the last few months where online marketing is concerned. Changes to Google's search algorithms (Panda, etc.), Give us a call !
  • HUBSPOT  |  TUESDAY, MARCH 26, 2013
    [Product, Twitter] How Will the Social Web Monetize the Uptick in Visual Content?
    People naturally tag the names of people and places they care about -- not products. What’s needed is more image intelligence -- a way to systematically scan and detect the presence of brand logos, packaging, and products lurking inside the billions of consumer photos streaming into the internet each week. Words drive SEO.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MARCH 17, 2010
    [Product, Twitter] B2B Email Design – Gallery 2 « The Effective Marketer
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! This post is another installment of the “gallery” concept so that you have more designs to review and use in your own creative process. Click on the images for larger version. Short copy.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 11, 2014
    [Product, Twitter] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
    Does it provide one of the five essential content vitamins (product information, customer FAQs, how to’s, styling, and ratings and reviews) but still gets left untouched on marketers’ plates? Sharing photos on Facebook and Twitter will increase engagement and sharing. 'Author: Heidi Cohen Is your content marketing like spinach?
  • SAZBEAN  |  MONDAY, JUNE 18, 2012
    [Product, Twitter] How to monitor social media for business
    Or maybe you have a niche product aimed at Google employees and most of the conversation is happening on Google Plus. You might discover that people on Facebook like your PR campaign but people on Twitter do not or vice-versa. Social Media to Sales (Photo credit: sazbean). “Social media doesn’t work! Analyze customer sentiment.
  • SAZBEAN  |  MONDAY, JULY 12, 2010
    [Product, Twitter] Social Media Insights from a Newbie
    If someone is having a problem, you don’t just want to swoop in with a product promotion. Many new Twitter users are amazed when they get the first response to something they tweet. Just watching and helping a client struggle with learning how to use social media offers a lot of great insights. Getting Started. Monitoring.
  • B2B VOICES  |  FRIDAY, MARCH 2, 2012
    [Product, Twitter] Let’s Talk Social Media: We Agree to Disagree
    How do I deal with so many anonymous Twitter accounts that want to talk with me? While financial services can’t produce the beautiful images that car companies can in social media or sell products like coffee shops and clothing stores, we can develop the ideas and social currency that many people rely on to make informed decisions.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 27, 2010
    [Product, Twitter] Measuring the Impact of Social Media in B2B Marketing
    It’s about engaging with customers, prospects, industry press, analysts, bloggers and other key influencers to increase the amount of positive conversation about your company,  product or service. separate Twitter accounts for support and marketing, separate business-focused and technology-focused blogs, etc.). Podcasts. Video.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 28, 2012
    [Product, Twitter] Social Media Marketing Strategy: Starts with Who
    Basically, these are models of the different user types who may buy or influence the purchase of your products. Janet has been on Facebook since she graduated college and wants to check out Google+ based on a tip from one of her twitter friends who loves the G+ Circles feature. Let’s start with strategy. What does it actually mean?
  • LEADER NETWORKS  |  SATURDAY, JANUARY 23, 2010
    [Product, Twitter] Engagement Is The Business Goal
    How can using social media help the business, sell more services, or better a product line? Some companies choose to engage on existing social channels, such as Facebook, LinkedIn and Twitter where there are a large number of people, thus increasing their odds of reaching more people.
  • LEADER NETWORKS  |  TUESDAY, APRIL 20, 2010
    [Product, Twitter] Business Credibility Is Different From Social Trust & Friendship
    The content that you create will be a solution to those people's problems and will not mention your company or products at all! Too often Twitter is misused by professionals who treat it informally. quick scan of a twitter stream can reveal inappropriate commentary, a likelihood of confidentiality breaches ("great sales call with XYZ!
  • ENGAGE  |  MONDAY, MARCH 5, 2012
    [Product, Twitter] This is not ‘Nam. This is grammar. There are rules.
    We communicate through services that give us limited characters to get our point across, and our messages flicker on iPhone and Blackberry screens, quickly down Twitter feeds, across Gchat windows, and in Pinterest captions. But you know what else is weird, sometimes difficult, and full of seemingly redundant and unnecessary rules? Monopoly.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, NOVEMBER 19, 2013
    [Product, Twitter] Just Because It’s Content, Doesn’t Mean It’s Good
    Suddenly, corporate marketing departments lost control of the means of production (sorry, Karl). Our days of lavish production values on corporate videos ended in a Songified mush of video for its own sake. or follow me on Twitter @bizmarkter. 'It must have been about June when Linda called. “Do you know a good B2B writer?”,
  • READYPULSE  |  MONDAY, JUNE 17, 2013
    [Product, Twitter] ReadyPulse Now Offers Instagram Brand Promotion Capabilities
    In its recent report Pew Research highlighted the recent trend of teens spending more time on Instagram and Twitter and away from Facebook. Match photos with products to enable shopping. Use best Instagram photos in your marketing campaigns, Web sites, E-commerce product and shopping pages and within your store. Highlights.
  • ENGAGE  |  FRIDAY, FEBRUARY 8, 2013
    [Product, Twitter] Fashion and Beauty Publications Strike a Pose with Advertising Sales
    True to its nature, the fashion and beauty magazine category ignored the status quo and set its own trend, creating innovative and lucrative products that drove them to close their fiscal year with a 7.3% Readers can virtually interact with beauty editorial by digitally trying out various products, beauty trends and more. So what?
  • HUBSPOT  |  SUNDAY, JULY 21, 2013
    [Product, Twitter] More Sharknado Coming Your Way, and Other Inbound Stories of the Week
    Perhaps its acquisition of mobile ad tech startup Admovate will help it roll out some new ad products that tickle people''s fancies. million) by asking fans to submit their title recommendation for the new movie via Twitter. Speaking of Twitter. 'Happy sweltering Sunday, readers! At least it''s sweltering here. Holy humidity.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 10, 2011
    [Product, Twitter] “If we just do _, everything will be fine”
    Follow  Jeff on Twitter or download the high acclaimed  white paper on sales lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 6, 2011
    [Product, Twitter] Sunday thoughts
    Follow  Jeff on Twitter or download the  free white paper on lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 21, 2012
    [Product, Twitter] An Introduction to the New Power of Social Media Lead Management
    Clearly, they have an interest in the things that you are saying and the product(s)/service(s) you have to offer. 2) Send Product- or Service-Oriented Emails. When it comes to email marketing , your boss most likely wants you to send communication about your product or service. Social media was once a shiny new toy. Everything.
  • MARKETING INTERACTIONS  |  FRIDAY, AUGUST 20, 2010
    [Product, Twitter] Webinar Q&A: Content is Marketing Currency - Australian Audience
    The only way your content can evolve from company and product focused feeds and speeds content is if it is designed to match your buyers' perspectives about their highest priority issues. They include: Phrasing, Webinars, Blogs, Twitter Streams, LinkedIn, Bit.ly audience a few months ago. You can see their Q&A here. 
  • DELICIOUS B2BMARKETING  |  MONDAY, APRIL 4, 2011
    [Product, Twitter] 5 Steps for Crafting an Effective B2B SEO Blogging Strategy
    Consider what is taking the place of the blog: social sites like Facebook and Twitter. For B2B blogs, we tend to find a multiple author strategy works best, since there are multiple product lines, target audiences, etc. Are you a Search Engine Watch Member? am going to set up PPC for three senior living communities, all. Team meetings.
  • B2B IDEAS @ WORK  |  FRIDAY, MAY 27, 2011
    [Product, Twitter] Think Outside the B2B Trade Show Booth
    However, show-specific blogs were written and promoted via Twitter and LinkedIn. As a follow-up, the leads were given an opportunity to download an industry-specific ezine and placed into a lead-nurturing campaign that would offer content geared towards educating prospects rather than hammering them with product features. SITUATION.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 30, 2013
    [Product, Twitter] 2013 in Review: Top Content Marketing Assets & Initiatives for the New Year
    32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. Ways to Create Productive B2B SEO Benchmarks in a ‘Not Provided’ World. Ways to Create Productive B2B SEO Benchmarks in a ‘Not Provided’ World. '2013 was a successful year for KoMarketing. During the year 2013, we wrote. You’re Not eBay.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 7, 2013
    [Product, Twitter] 3 Ways To Differentiate Your Brand in Search Engine Results
    Suggested Order for Product-Based Pages: Primary Keyword – Secondary Keyword | Brand Name. Products. Jill Whalen of  High Rankings  is a proven SEO that I follow on Google Plus , and  Twitter. Optimizing Existing HTML Title Tags. audited a company called  Zmags , a company that produces digital publishing software. In Reviews.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 14, 2011
    [Product, Twitter] 3 Marketing Analytics Tricks
    Be the one to answer their questions and you have a better shot of building a relationship and being top-of-mind in their research for products/services. Track Twitter/Facebook campaigns. You can track tweets and traffic from Twitter or Facebook individually by first identifying your desired URL with a campaign tag. Use Bit.ly
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Product, Twitter] How to Use "Pay With a Tweet" to Generate Leads
    It''s a service that lets visitors access your lead content without having to “pay” for it by giving up any personal information on a form -- all they have to do is share it with their own networks or Facebook, Twitter, LinkedIn or Xing to access the content. How to Create a Pay With a Tweet Button. 4) Craft the tweet''s text.
  • MI6 MARKETING AGENCY  |  SUNDAY, AUGUST 7, 2011
    [Product, Twitter] Our Favourite Posts, Week of July 18th
    Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 4, 2014
    [Product, Twitter] Is Snapchat for Small Businesses?
    Taco Bell used Twitter to tell fans they’d be making a special announcement on Snapchat, and used the app to share the return of its Beefy Crunch Burrito, building brand loyalty and customer engagement. Karmaloop also shares information on new products and coupon codes. But not all snaps disappear after 10 seconds. All rights reserved.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 2, 2011
    [Product, Twitter] Five Keys to Creating Content that Drives Awareness
    Ways to improve business or reduce cost that require purchasing your product are only valuable when I’m in market. Noting the launch of Twitter lists today isn’t helpful. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Answer: “Well, DUH!&#. Current.
  • B2B MARKETING UNPLUGGED  |  MONDAY, OCTOBER 15, 2012
    [Product, Twitter] Why Time is on Your Side When Marketing to Small Business
    Those of us whose bonus depends on moving some products to this market will be anxious to count the revenue from this season. In fact, most will pay more for a product if it gives them back a little bit of time. They’ll be the ones who can position their products and services with a succinct Return On Time Invested (ROTI) discussion.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, NOVEMBER 25, 2011
    [Product, Twitter] Becoming the Sally Field of B2B Email Part Three
    If your email message is promising, say, some research that a customer might useful, it’s pretty dumb to have them click a link and end up watching a product demonstration video. Nothing wrong with either, but what got the victim’s attention and trust was research, not product. Follow me on Twitter @bizmkter.
  • B2B MARKETING UNPLUGGED  |  SATURDAY, MAY 8, 2010
    [Product, Twitter] Trade Shows Part 3: Do You Give Good Booth?
    It’s important they leave knowing less, if possible, about your products than when they arrived. Don’t ask any open-ended questions: Be sure you talk only about your products and services. Be a little condescending: This is a good way to scare off the non-technical people who wouldn’t really understand your product anyway.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, AUGUST 11, 2011
    [Product, Twitter] Waiter, There’s a Hamster in My Drink!
    The glass is the hours you spend at work, ice is your strategic priority activities, gin is the stuff you are actually paid to do, tonic is the time you spend on meetings, email and other necessary, productive stuff and lemon is unpleasant but necessary time spent filling in forms and going to mandatory meetings. m talking about hamsters.
  • HUBSPOT  |  TUESDAY, APRIL 30, 2013
    [Product, Twitter] Two Personas Every Marketer Should Care About, Even if They Never Buy
    For example, there are only 34 Twitter users in New York who have “plumber” in their bio. You will get back a list of other common words these people have in their Twitter bio. This could help you identify other interests that plumbers have, giving you things they may link to or share on Twitter. The Company Fan. The Influencer.
  • B2B MARKETING MENTOR  |  THURSDAY, FEBRUARY 14, 2013
    [Product, Twitter] Q&A with Mark Fidelman, Author of Socialized!
    Externally, I think most people should have a Twitter, Facebook, LinkedIn profile and maybe a Google Plus. million in sales via Twitter. Then can send that data to retailers and then those retailers will start using IBM products. 'Everyone is still talking about social media. say focus on two of them. If so, how?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 28, 2014
    [Product, Twitter] How to Focus Your Marketing Messaging on What People Really Want
    Follow Josh on Twitter  @jhaynam. If the product is positioned as a way to make Tom’s work take less time so he can accomplish more, he’ll bite. 'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes.
  • VOICE-BASED MARKETING  |  THURSDAY, JULY 24, 2014
    [Product, Twitter] Why Willy Wonka Should Not Be Your Business Model
    Some of these companies even engage in their version of Social Media: they have a Twitter or Facebook account, post semi-regularly, but don’t actually engage with any of the users. 'It’s important to get a few of the obvious things out of the way first: 1) Willy Wonka = the 70’s Gene Wilder version of the Roald Dahl book.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 13, 2010
    [Product, Twitter] Savvy Speaks: How to Really Engage Readers with Your Blog
    Twitter, Facebook, Linkedin, and commenting on others' blogs are all a necessary part of my blog marketing day. place where existing customers can get information about an upcoming product release, users conference, industry event you are sponsoring, etc. Promote your posts to your networks (through LinkedIn, Facebook, Twitter, etc.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 18, 2010
    [Product, Twitter] B2B Marketing Predictions For 2011
    While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about: Marketing automation and automated lead nurturing will become a foundational B2B marketing activity as we are expected to accelerate deals through our funnels.
  • WWW.BRAINSHARK.COM  |  FRIDAY, MARCH 8, 2013
    [Product, Twitter] Sales Team Enablement Content: Are You Prepared?
    Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Ideas Blog Customer Articles Success Stories Example Presentations Product Suggestions Brainshark Articles Best Practices Industry Trends Mobile Product Updates News & Events Featured Presentations Blogger Bios Community.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 10, 2012
    [Product, Twitter] Top 3 Relationship Building WordPress Plugins That You’ve Never Heard Of
    Rather than let all of that traffic go to waste, you can create a message that encourages them to sign up to your email list, buy your latest product, or join the community in some way. There are many who post shout-outs to new followers on Twitter or Google Plus – you can be doing the same with your blog commenters!
  • INBOUND SALES NETWORK  |  TUESDAY, OCTOBER 18, 2011
    [Product, Twitter] The Truth About Online Lead Generation
    Trying to sell a cold prospect who has never heard of your, your company or your product in one or two messages just does not work. LinkedIn, as well as other social networks like Twitter, allows you to take word-of-mouth marketing to the next level. Yet another will tell you it’s social media because it’s the latest trend.
  • B2BBLOGGERS  |  WEDNESDAY, JULY 21, 2010
    [Product, Twitter] 5 P's of B2B Social Media Marketing | B2Bbloggers.com - B2B Social.
    However, look beyond marcom for content providers such as sales, tech support, product management and even R&D.  For example when you’re signing up for Twitter what will your handle be; what will the handles be of those contributing?  She can be reached at www.jdamico.net and on Twitter @copywriter4u. Patience! Or Does It?
  • SYNECORE  |  SATURDAY, FEBRUARY 1, 2014
    [Product, Twitter] Pin to Win: Social Sharing on Pinterest Trumps Email
    Brands that showcase their products and services on Pinterest instantly create ready proximity to these pools of affinity, an important element in stimulating consumer action. 'I’ve long argued that Pinterest is the most sales-actionable social network around. Most of that growth was driven by women, who account for 56.76 Here’s why.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 29, 2013
    [Product, Twitter] Who Is The B2B Marketing Insider?
    What was the first product you got really excited about? I helped Nielsen launch their first web-based software and marketing information services product. think everyone envies how Apple innovated across their product lines and let the innovation and the market do their marketing for them. Where were you born and raised?
  • SAZBEAN  |  TUESDAY, MARCH 11, 2014
    [Product, Twitter] Rethink The Psychology of Your Calls to Action
    Continue Shopping” will put you right back where you were, looking at the last product you viewed. Maxwell Systems , a construction software provider, sells their products to other businesses. To see more of her work, follow her on Twitter at @ adrienneerin. Color  Color is a huge factor in CTA button psychology.
  • B2B IDEAS @ WORK  |  WEDNESDAY, NOVEMBER 10, 2010
    [Product, Twitter] B2B Seminar Eavesdropping: “Branding Schmanding”
    He was an old-school print production guy who could accurately declare the details of a paper stock with a glance, a graceful flick of a corner, and a gentle fingertip stroke. The product was fully recognizable and conveyed the client’s ownership across all means of communication. Follow me on Twitter. Supercalendered.”
  • THE TOP LINE  |  FRIDAY, DECEMBER 3, 2010
    [Product, Twitter] Wondering what content your prospects find most relevant? Ask them.
    Today, everyone is all a-twitter about the importance of being relevant. Best of all, each of these accounts was a highly qualified buyer for our products or services. As they should be. According to Marketo’s Andrew Spoeth, the average B2B buyer receives 20+ campaign touches per week. Know  prospects’ priorities.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JUNE 2, 2011
    [Product, Twitter] Bowling for Paradigms with Wikibrands
    Chapter 10 is worth a look too, though it includes a story about Dell that had me worried about Body Snatchers for days and a very strange formula for wikibrands which I can paraphrase thus: Wikibrand Value = (Core product/service + Experience) x (Seth Godin + Mitch Joel – Don Tapscott). Follow me on Twitter @bizmkter. Seriously?
  • MEASURABLE MARKETING  |  THURSDAY, NOVEMBER 3, 2011
    [Product, Twitter] Content Marketing: 5 Tips and Tricks for a Winning Strategy
    Your website, whitepapers, webinars, blogs, YouTube, LinkedIn, Facebook, Twitter - the list goes on. product developers) and customer-facing staff can really thrive. Case in point: MTV did this in 2010 with their search to find a Twitter " jockey ". The importance of great content cannot be. overstated. marketing. Period.
  • THE EFFECTIVE MARKETER  |  MONDAY, NOVEMBER 30, 2009
    [Product, Twitter] The Fun Theory: How to Change Behavior
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Corporate America usually relies on some form of compensation system which basically uses a reward/punishment method that tries to coerce people into doing what the company wants.
  • THE EFFECTIVE MARKETER  |  FRIDAY, JULY 23, 2010
    [Product, Twitter] What Trigonometry Has to Do With Marketing?
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Trigonometry Has to Do With Marketing? And then something happened.
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 7, 2011
    [Product, Twitter] Making the Most of Your Webinars
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Sure, depending on your industry the numbers might be skewed but at least you have a benchmark and something to show (or not!) senior management when your results are being questioned.
  • THE EFFECTIVE MARKETER  |  TUESDAY, FEBRUARY 22, 2011
    [Product, Twitter] WordPress Plugins for Marketers
    Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! To make it easier for everyone I’ve compiled the suggestions from the group into an easy-to-read list (sorted alphabetically). Let us know! Like Be the first to like this post.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MARCH 24, 2011
    [Product, Twitter] Why Sales and Marketing Don't Get Along « The Effective Marketer
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! from the marketing guy and “Their leads suck!&# from the sales guy. No news there. But why is that this fight on lead quality continues? Like Be the first to like this post.
  • WEBBIQUITY  |  FRIDAY, AUGUST 17, 2012
    [Product, Twitter] Top 5 Reasons Web Marketing Now Relies on Content Strategy
    They like and recommend on Facebook, re-tweet and quote on Twitter, plus one in Google+, and share links through other sites. Competition is not just about the best product, lowest price or biggest ad budget, but about who can provide prospective buyers with the most compelling and search-worthy content. Guest post by Celina Conner.
  • WEBBIQUITY  |  TUESDAY, JUNE 15, 2010
    [Product, Twitter] Three Words That Should Never Be Used With Social Media
    To cite one specific social medium, it’s not about having the most followers on Twitter , but having the most engaged followers. To be sure, there are many helpful social media tools that make certain tasks, such as monitoring, more productive. It has a purpose and needs a budget. Automate. But not in social media. Campaign.
  • WRITTENT  |  TUESDAY, FEBRUARY 11, 2014
    [Product, Twitter] 20 Rocking Tools for Successful Blogging
    Whether you want to know more about tools for better productivity during writing, better formatting options , or maybe a plagiarism checker, please read on. That’s why you need this full-screen writing tool to give your productivity a boost and minimize potential distractions. WordPress. FocusWriter. Feedly. Pocket. Scoop.it.
  • ILLUMINATING THE FUTURE  |  MONDAY, OCTOBER 26, 2009
    [Product, Twitter] Why Unify B2B Marketing? Poe Knows
    If you've tuned into all the marketing forums and Twitter-Talk, you might get the impression that buyers simply aren't that into you. I'm not simply buying ad words, posting on Twitter and waiting for them to come to me. One interesting thing about marketing is its capacity for wide pendulum swings. They will have educated themselves.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JANUARY 13, 2012
    [Product, Twitter] Case study: A marketing strategy when you have nothing to sell
    This presents the marketer’s nightmare scenario: Having no product to sell. They have a lively Facebook and Twitter presence emhpasizing “no other mountain compares to the inspiring scenic beauty, varied terrain and rockin’ nightlife.” You can find her blog at [link] or on Twitter @tiffabrown. Last year, 7.6 Studios.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 5, 2011
    [Product, Twitter] 4 Great Ways to Get More Facebook Fans
    Here’s how it can work for you – the more fans you have, the more people that are seeing your products, the more people that are visiting your website, and the more people that are spending their money with you. If you think of Facebook as just a fun way to keep up with old friends, think again.  Still think it’s a site that’s just for fun?
  • ENGAGE  |  WEDNESDAY, DECEMBER 21, 2011
    [Product, Twitter] 5 Content Marketing Resolutions (That You Might Actually Keep)
    Plus, success can be fleeting: 95% of all activity on a given Facebook post concludes within 22 hours and 92% of RTs on Twitter occur within the first hour. 2010 study found that (of 1,002 respondents) 53% discovered products through search engines while only 8% discovered products through social networking sites.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Product, Twitter] 6 Compelling Social Media Stats Marketers Should Know [Data]
    Unsurprisingly, social network usage is up, and the findings showed that nearly 80% of US internet users spend time on blogs and sites like Facebook and Twitter. As a marketer, this means that any landing pages, blog posts, or ebooks you link to on Facebook or Twitter accounts should be optimized for mobile devices. Tweet This Stat! ).
  • LEADER NETWORKS  |  THURSDAY, MARCH 11, 2010
    [Product, Twitter] Can Social Media Co-Exist with Traditional Marketing?
    And what happened next was a veritable flood of controversy, emotions, and productive idea exchange. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. A thought leadership storm happened recently in the Social Media Today LinkedIn group. Clearly, Jack's single question opened Pandora's box.
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Product, Twitter] 5 Trends in Short-Form Video to Reinvigorate Your Content Strategy
    With Twitter acquiring Vine in 2012 and rolling it out in early 2013, and Instagram revealing its video feature only months ago, video has become a lot more than just black and white images on a fuzzy screen. They’re helpful, but they also feature screwdrivers, hammers, and other products available at Lowe’s. know I''m not.
  • FUNNEL FOCUS  |  WEDNESDAY, JANUARY 25, 2012
    [Product, Twitter] Content Marketing Retreat This Week
    Day 2 will have individual one hour breakout sessions with each of the speakers so that the attendees can understand how to implement their content marketing plans utilizing our products and services.  This Thursday and Friday we head to Langley, Washington for the 2 nd Annual Content Marketing Retreat. and Retreat creator and host.
  • VIDYARD  |  THURSDAY, JUNE 5, 2014
    [Product, Twitter] What is Video Seeding and Does Your Brand Need it?
    Video seeding is a targeted form of video distribution in which you appeal directly to specific websites or blogs that have target audiences geared toward your services or products in order to have them spread the reach of your content marketing (including video). You need to start video seeding. What is video seeding? Not bad right?
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, MARCH 30, 2011
    [Product, Twitter] Content Curation Grows Up, Original Content Still Key
    Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. To find the best and most relevant content and bring it forward. Heres what they found. Highlight.
  • HUBSPOT  |  TUESDAY, JULY 10, 2012
    [Product, Twitter] 16 Ways to Simplify Your Prospects' Decision-Making Process
    Instead, make it easy to navigate to within the products section of your website. 7) Provide Product Guides (About Your Product and Your Industry). I (as a prospect) have a decision to make: whether or not to buy your product, or possibly opt for another competing product. 1) Add Calls-to-Action. WIIFM?).
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 29, 2014
    [Product, Twitter] Be Bold: Delete Your Frustration
    Perhaps your product is unique and innovative and everyone is excited and supportive about it. Learn more at jeffshore.com and follow Jeff on Twitter 'AG Salesworks is pleased to bring you a guest post from Jeff Shore , an in-demand sales expert, author, speaker and executive coach. People have a lot to say about control. Or, erase it.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 16, 2013
    [Product, Twitter] Sales Prospecting Perspectives Weekly Recap – Week of August 16, 2013
    If you’d like to see more great sales and marketing blog posts from other bloggers, follow us on Twitter. 'Happy Friday, Sales Prospecting Perspectives readers. Here in the office at AG, we can tell that prospects are returning from vacation: there are more conversations, and less sales reps blocked by an away-from-the-office message.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 24, 2014
    [Product, Twitter] How to use Power Editor to Ignite your Facebook Marketing
    Retailers can use their email list to target ads to reach customers who are millennials, their top spenders, or those who have a preference for a selective product in their stores. You can find her on Twitter , LinkedIn , & Facebook. 'By M. Valentina Escobar-Gonzalez, {grow} Community Member. How did they know I spoke Spanish?
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 16, 2011
    [Product, Twitter] Week in Review December 16th
    How to Build a Tribe on Twitter by @seanplatt. Comparing Products Part 5 - Important Customers by @sehlhorst. Scott Selhorst walks through the analysis needed to determine which customers to focus on and how your product addresses their needs Hope you enjoy them as much as we did. Make a note!
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 22, 2013
    [Product, Twitter] 5 Tips to Writing More Effective Cold Emails
    If I was emailing someone about a social media marketing solution, I could use this strategy in the following way: Hi X, I noticed that you have been putting a lot of emphasis on building a  twitter presence. Finding ammunition is as simple as checking the corporate twitter. Hi I’m Scott and I do business development at X company.
  • WEBBIQUITY  |  MONDAY, APRIL 11, 2011
    [Product, Twitter] The Social Media Monitoring Metric We Need, But Can’t Get
    Comcast similarly changed the perception of its service–creating good karma , if you will–by listening and responding to customers on Twitter. Advertising is product- or service-focused: buy our product or service because it does A, B and C. But there’s one critical metric that remains elusive to measure.
  • HUBSPOT  |  MONDAY, JULY 23, 2012
    [Product, Twitter] Answers to Your Top 7 Questions About Mastering LinkedIn Marketing
    During the webinar, we had loads of excellent questions come in on Twitter and through the webinar chat page. and growing a following based on their company as a brand , not just as a product or service. If your audience is the right fit for your product or service, LinkedIn Groups can generate some serious leads for your business.
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