Page 29 of 59 Previous | Next 
  • HUBSPOT  |  TUESDAY, JANUARY 21, 2014
    [Product, Twitter] What Is Demand Generation? [FAQs]
    In their efforts to please customers, content strategists, growth hackers, product owners, analytics masterminds, and communication specialists share one goal: amplify brand-to-consumer relationships. Customers are the heart of our business. As you can imagine, marketing has evolved into a specialty-driven field. Read on to find out.
  • B2B MARKETING UNPLUGGED  |  SATURDAY, SEPTEMBER 29, 2012
    [Product, Twitter] Why You Need to Stop Publishing Your Newsletter
    Not the scary kind where she had to fight off her 300 feral cats to use the toaster; the pernicious power-grabby kind where corporate goodies like product samples, trinkets, office supplies and promo materials were kept carefully locked up and doled out only upon presentation of a court order or a venti-double-shot-soy latte. BOCTAOE*.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 19, 2013
    [Product, Twitter] 4 Entrepreneurial Myths You Should Ignore
    Entrepreneurs should have a clear vision for their business before they rush out and mortgage the family home to start selling collapsible port-a-johns online (or whatever new product or service you have to offer.) And you can follow Jeff on Twitter at  @fearlesscomp. These tips in this guest post will help you succeed. Donald N.
  • CRIMSON MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Product, Twitter] Is Email Marketing Making a Comeback?
    Despite the promising numbers behind email marketing, many marketers made the switch to focusing more on social media strategy and spent more time developing campaigns for Twitter, Facebook, and other social marketing channels. Email marketing was once the staple of online marketing solutions, and it’s easy to see why. First thing’s first.
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Product, Twitter] 7 Ways to Speed Up Your Content Creation
    If you have an active user base, asking them to do things like submit pictures or them using your products -- perhaps as part of a contest with a reward for the best entry -- could result in tons of unique content you can re-package and call your own. But the trick with content marketing is that it''s a long game. Simply put, you’re not.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 2, 2014
    [Product, Twitter] Advice for Job-Seekers – Go Beyond the Resume!
    Face it, looking for a job is Sales and the product is you!  So get used to the fact that you are trying to sell the product – you! You can follow me on Twitter  Follow @fearlesscomp Filed under: Get Back to Work Faster , Hiring Passion , Job Creation , Job seekers , Online Presence. Not anymore. Want to talk to me?
  • CLIENT BRIDGE  |  WEDNESDAY, FEBRUARY 16, 2011
    [Product, Twitter] SEO Tips for Small Budgets
    Find a Product - For most, this will be your company or your area of expertise. Promote the Site - Twitter, Facebook, forums, blogs, etc. From SEOBook.com, an excellent step-by-step guide for getting started with search engine optimization while keeping initial costs down. Keyword Tools - Google has a host of free keyword tools.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Product, Twitter] 12 Important Places You're Forgetting to Add Calls-to-Action
    In Your Tweets and on Your Twitter Background: Consider customizing your Twitter background and including a simple CTA. While Twitter backgrounds aren't clickable, you can include a short URL in your background design. Furthermore, you can use your Twitter bio and link as CTA real estate. it's a content promotion problem.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 25, 2015
    [Product, Twitter] 20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution
    Search advertising with AdWords is effective because it enables you to reach your audience in real-time by displaying your ad when they input a search that matches the product or services you offer. Source: Twitter ). At HubSpot, we held onto this notion for a while. But then things started to change. What Is Display Advertising?
  • WRITTENT  |  TUESDAY, JULY 2, 2013
    [Product, Twitter] Creative Marketing Ideas From 10 Great Thought Leaders
    Volkswagen’s negative “lemon” advertisement in the 1960’s was a definite risk, but it succeeded at casting the manufacturer’s product as reliable, family cars. Vaynerchuk’s almost 1 million Twitter followers aren’t the product of sheer luck. They’re the product of years of hard work, a factor he refers to as “hustle.”
  • HUBSPOT  |  THURSDAY, NOVEMBER 22, 2012
    [Product, Twitter] 30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
    You can even target custom audiences from email addresses you already have in your database! 4) Twitter Hashtags - Twitter hashtags are insanely helpful for marketing a specific event on Twitter -- and eliminate the desire to create a separate handle for something. Happy Thanksgiving, everyone! See how that works? ;-). Maybe.
  • WRITTENT  |  MONDAY, APRIL 29, 2013
    [Product, Twitter] Why Digital Influencers Can Explode Your Company’s Bottom Line
    Pop Star Justin Bieber shared a link to a cover of the song via his Twitter account, which immediately escalated the song to the #1 spot on the charts for 9 consecutive weeks, and inspired countless other covers. Define Why: What can an influencer get out of promoting your product or service? What Are Digital Influencers?
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 30, 2011
    [Product, Twitter] The Importance of Woozles in B2B Marketing
    Influence influencers: Ensure a positive discovery of your company or product when it is referenced by influencers (who are often more discoverable then you). Delivering value in your product or service only is no longer enough. Share your view in the comments below or with me on Twitter. If not, the damage can be staggering. 3.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 16, 2014
    [Product, Twitter] The Very Simple System For Picking Your Trade Shows
    Using a blue pen mark out all the product things you are doing next year – releases,refreshes, announcements etc. Are any of the events in and around your product release dates a good place to make a major announcement? or follow me on Twitter @bizmkter. Why do we bother? Brand is why we bother. This should make the CFO go away.
  • FATHOM  |  MONDAY, OCTOBER 5, 2015
    [Product, Twitter] Is YouTube Advertising Right for You?
    Below are a couple of indicators that YouTube Advertising is right for your business: You are already investing in display advertising and paid social adverting such as Facebook and Twitter ads. You have a new product or service or are a new company and you’d like to get the word out to a specific market with specific interests.
  • NUSPARK  |  SATURDAY, APRIL 12, 2014
    [Product, Twitter] How Can Content Marketing Generate Leads?
    Product Comparisons. Product reviews. In addition to custom content and teasers naturally placed on these channels, you can also capitalize on paid advertisements and boosted posts, like these examples on Twitter and LinkedIn. Content marketing is in essence, the creation of content to promote your brand. Rate Calculators.
  • SOCIAL MEDIA B2B  |  MONDAY, NOVEMBER 25, 2013
    [Product, Twitter] B2B Marketers Must Balance Organic and Paid on Facebook
    And in the past couple of years we’ve gone from zero to six billion dollars in advertising on Facebook and half a billion on Twitter. On the side you have Twitter who was asleep for four years suddenly doing great things and being really interesting. The 4Ps [price, product, promotion and place] are there. Don’t Buy It.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, JANUARY 25, 2013
    [Product, Twitter] Four Things Marketing Should Say “No” About in 2013
    will grant you that a good show is also a wonderful place to build credibility, discredit your competitors, and launch a product, but I would challenge you to drop one show from your calendar this year and try doing some other lead generation with the budget. or follow me on Twitter @bizmarkter. Are you feeling the love yet? Period.
  • HINGE MARKETING  |  FRIDAY, AUGUST 1, 2014
    [Product, Twitter] 5 Ways Your Professional Services Firm Can Start Using Online Video Today
    You can then share the finished video across social media channels including Instagram, Twitter, YouTube, Facebook and Pinterest. This B2B marketer brings together a few thought leaders in the space and encourages viewers to submit questions through G+ and Twitter using the #DellHangout hashtag. On Twitter or LinkedIn?
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 23, 2011
    [Product, Twitter] B2B Lead Generation: Edelman Trust Factor 2011: Credentials Count More Than Ever
    In the case of a product recall , the technical expert and the CEO are the preferred spokespeople (30 percent and 37 percent,respectively). Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Do Salespeople want more leads? Yes, indeed! This is just a small bit of what is in the full report. About Edelman.
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Product, Twitter] Social Media for Homebuilders: 10 Great Brands to Follow
    With this simple strategy, Fischer Homes is able to collaborate on projects with people who are openly creating project boards on Houzz – practically begging for a remodeler or homebuilder to reach out to them! 4) Habitat for Humanity International – Twitter. Looking for a great example of how to engage on Twitter?
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Product, Twitter] What Is CRM? [FAQs]
    Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. That way sales reps can be more effective and more productive. We talk a lot about using your blog to answer questions your customers have. Today’s question of the day: What is CRM? Everyone in marketing tosses this acronym around.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, MAY 4, 2012
    [Product, Twitter] The Age of the Buyer – How do you prepare?
    Due to the emergence of social media as a means of communication and establishing relationships, consumers have been given the power to provide real-time feedback about products and services to an extensive audience. They are now scouring social media and the Internet to ask questions and find reviews of products. Prospecting Sales 2.0
  • B2B MARKETING TRACTION  |  WEDNESDAY, DECEMBER 22, 2010
    [Product, Twitter] Stop Flushing Your Online Marketing Dollars Down the Toilet
    The old tactics (metatags, alt tags, keywords, links) have some value, but what’s more important is strategic and relevant content on your web site and on social media sites such as Facebook, Twitter, LinkedIn and YouTube. Tweet. Several of our new B2B clients came to us with this very frustration. SEO Has Changed. Do they leave?
  • B2B MARKETING UNPLUGGED  |  MONDAY, DECEMBER 1, 2014
    [Product, Twitter] Ask Customers What They Want to Say, Not What You Want to Hear
    It appears they were leaving for a competitor that offered longer hours and better products, but the respondents didn’t want the staff at their branch to be penalized for the lost business so they entered Pants-on-Fire territory to cover up the reason for leaving. or follow me on Twitter @bizmkter. We marketers love to gobble data.
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 9, 2011
    [Product, Twitter] Savvy Week in Review - Sept 9th
    Though none of the Savvy Sisters knew him personally, we'd crossed paths on Twitter and elsewhere and all held him in great respect and knew him to be a genuinely kind and generous person. Five Fundamentals for Productive Ideation Sessions by @ jkhirsch via @ MarketingProfs. Another week gone by. Enjoy your weekend to the fullest.
  • HUBSPOT  |  TUESDAY, MAY 28, 2013
    [Product, Twitter] What the Arrested Development Re-Launch Tells Us About the Future of Mass Media
    Rensing wanted to create shows that could live not just on the cable platform but across the internet too -- on sites like Twitter, Facebook, and YouTube. Twitter? The “show” would live only on the internet, on various social channels -- Facebook, Twitter, Pinterest, YouTube, Reddit. If you haven’t read it, you really need to.
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Product, Twitter] Should You Care About Blog Comments?
    If people are just chiming in from the peanut gallery but not doing anything else on your site -- things like clicking on calls-to-action, downloading whitepapers and ebooks, sharing your content, buying your product, and recommending you to others -- does it really matter if they comment? They were the great equalizer of online publishing!
  • LEADER NETWORKS  |  THURSDAY, JANUARY 27, 2011
    [Product, Twitter] Community Manager Appreciation: Secrets of B2B Communities
    The CIO of a well-known consumer products company contacted me and wanted to share an important professional issue but was concerned about shielding his identity. Barbara: The product that an online community gives away is power. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778If so, how?
  • FIFTH GEAR ANALYTICS  |  TUESDAY, FEBRUARY 11, 2014
    [Product, Twitter] Banks Need To Have More Fun
    With more customers using the systems, banks are able to identify and quantify customer needs, finding cross-product opportunities as well as recognizing prospects to cross and upsell different products. Connect with him on Twitter,  @carlopandian. Having fun while interacting with your retailer is now the norm.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Product, Twitter] Why Amex OPEN Forum Is Still the Gold Standard For Content Marketing
    Purchase: Case studies promoting product offering: Finally, content intended to tip the scale and turn a prospect into a client should highlight customer success and promote products. Since its launch in 2007, American Express’ OPEN Forum has been considered the poster child for content marketing. Remember your audience is # 1.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 25, 2013
    [Product, Twitter] Why Reddit Is Relevant To Marketers [CHART]
    Beyond Facebook, Twitter, and LinkedIn, marketers can tap into Reddit for a thriving source of community. The well thought out social media campaign raises interest and support for manned space exploration, and from a marketing perspective, has surpassed other efforts of NASA, and cost the agency practically nothing.
  • NUSPARK  |  TUESDAY, OCTOBER 13, 2015
    [Product, Twitter] The Relationship between Social Influence and Customer Experience
    It’s up to you to provide something more compelling than a corporate Facebook page or Twitter profile and throwing up a few posts. It’s the natural by-product of developing a company culture dedicated to delivering extraordinary customer experience and nurturing relationships in every channel. So how do you develop social influence?
  • SAZBEAN  |  FRIDAY, DECEMBER 19, 2014
    [Product, Twitter] 3 Brand Publishers You Should Copy
    And, specifically on their Twitter page , there are humorous posts and photos sprinkled between the helpful blog content. And, they don’t shove a can of product in your face. Does your company create content that does not have a direct sales pitch? Do you weave SEO strategies into that content so that search engines take notice?
  • WRITESPARK  |  TUESDAY, MAY 14, 2013
    [Product, Twitter] How Services Firms Grow with Online Marketing (Guest Post)
    It’s interesting to note how social media platforms, such as LinkedIn and Twitter, account for some of the most used tools by average growth firms. However, these services aren''t often the focus of guidance for effective marketing. How Services Firms Grow with Online Marketing. by Sylvia Montgomery. Focus on Online Tools.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 28, 2015
    [Product, Twitter] 10 Ideas to Refresh Your B2B LinkedIn Presence Before Summer Vacation
    That product launch is no longer new. While these were created to replace individual product pages, it makes sense to create these as topical pages about areas of interest to your prospects and customers. Review Company Page Description. You have added new capabilities or new locations to your business. Tweet this idea ). 2.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 26, 2014
    [Product, Twitter] Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs
    However, you have to buy specific products from a participating store during a particular promotion period. Plus, the number of points varies based on the t product. In effect, you have different reward systems for different products and services. Customer loyalty programs are a great way to boost sales and revenue. Why is that?
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 15, 2011
    [Product, Twitter] 10 Essential PR Tips for Startups
    Not to mention, early-stage startups usually only employ a few people focused on product and development. If your startup isn’t news-worthy, it’s really not a matter of figuring out how to pitch your company — instead, you may want to consider improving your product before hitting the pavement. Screenshots of the product.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JANUARY 11, 2012
    [Product, Twitter] Predicting the Future with Social Media
    Wired Magazine’s Sharon Weinberger writes ( “ The Spy Who Tweeted Me: Intelligence Community Wants to Monitor Social Media ” ) “ A research arm of the intelligence community wants to sweep up public data on everything from Twitter to public webcams in the hopes of predicting the future.” Small Business Social Media Marketing Strategy
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 1, 2012
    [Product, Twitter] You Can Grow Your Business with Social Media. Learn How Here.
    You even have a Twitter account. Steve is a technology marketing executive with extensive product management, business development and strategic marketing skills, working with electronic components, factory automation and semiconductor capital equipment. BMA-NJ’s B2B Social Media Symposium (SMS) April 10, 2012 in Weehauken, NJ. Google.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 7, 2013
    [Product, Twitter] The Importance of Keeping Your Cool in the World of Social Media Marketing
    The competitors who are talking more about your product or service instead of paying attention to their own simply reek of desperation. Facebook and Twitter need to make money in order to improve the user experience and this is how they do so. by Jason Miller Social media is the Wild West of differing opinions. Welcome to the Jungle.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 30, 2011
    [Product, Twitter] The Biggest Challenge in Content Marketing
    Please follow along on  Twitter ,  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. I am bummed that I will not be able to attend  Content Marketing World  next week, so I’ve been reading all the great content coming out from the amazing team over at the Content Marketing Institute. What do you think?
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 17, 2012
    [Product, Twitter] How to Build Client Relationships and Influence Renewals
    Create a set of resources geared towards customers that use your products and services to maintain a steady stream of communication, and to ensure that your customers know how to use your products. In addition to product-centric resources, thought-leadership pieces can build brand value with your clients. Promote Your Customers.
  • HUBSPOT  |  TUESDAY, JUNE 19, 2012
    [Product, Twitter] Who Should "Own" Social Media at Your Company?
    Wouldn't your sales team like to know if their assigned leads were asking questions about your products on Twitter? And aren't customers constantly flocking to social media to complain about or seek help with products and services? It's a common debate in many businesses. Sales? Marketing? Customer Service? Let's be honest.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 2, 2014
    [Product, Twitter] How For-Profits Look to Non-Profits for Marketing Inspiration
    For-profit organizations now leverage the power of social proof though social media marketing , particularly through paid posts on Facebook, Twitter, and other social sites. Just as huge crowds of people flocking toward a cause or a product is persuasive, so is a single person – if that single person is a big deal. This video from St.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Product, Twitter] The 4 Cs of Social Media
    It can include 140 character tweets, photos, brief product updates or FAQs. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. closely follow people on Twitter who are active in sharing information relevant to my job.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 8, 2013
    [Product, Twitter] 4 Strategic Tips to Increasing Your Social Media Presence with YouTube Marketing
    You can also now share your video on other social networks, like twitter, Facebook, and Google+ right from the upload page. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. want to provide you some useful tips for increasing your social media presence using YouTube. 
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Product, Twitter] A Beginner's Guide to Retargeting Campaigns
    The way that works is you upload a list of the email addresses to a retargeting campaign (usually on a social network like Facebook or Twitter), and the platform will identify users on that network who have those addresses and serve retargeting ads just to them. But in reality, the buyer''s journey is probably not so linear. Awareness.
  • E-STORM  |  THURSDAY, MAY 12, 2011
    [Product, Twitter] Are You Falling Behind in the Social Commerce Economy? | e-storm.
    Recent statistics at social network reporting site BazaarVoice show that their friends’ opinions about products was far and away the most important indicator of whether they purchased the product or not. Friends are trusted up to twelve times more than manufacturers when it comes to reviews of products. “This is fun.
  • CRIMSON MARKETING  |  FRIDAY, MARCH 22, 2013
    [Product, Twitter] Marketers, Give Your Salespeople the Info They Need to Succeed
    And when I talk about social selling, I’m talking in much broader terms than making sure that you’re connected to someone on LinkedIn, or are following someone on Twitter. I am talking about arming the sales rep with the same or better information than the buyer. Thus the term caveat emptor (let the buyer beware). How Marketing Must Help.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 14, 2013
    [Product, Twitter] Social media zombies and the 2 percent solution
    If you have reliable products and good customer service, you’re probably not going to be getting scads of zombies hating you on the web. Another customer of mine had introduced a new product and it became a sensation. But it occurred to me that some of my long-held beliefs about keeping customers happy have expired. It was ugly.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 22, 2013
    [Product, Twitter] Sales Prospecting Perspectives Weekly Recap - Week of November 22, 2013
    Some of these ideas are very innovative; have you ever sent your prospect a personal YouTube video about how your product can help his or her company? It''s important to understand how client goals align with company goals, and to bypass those which don''t, which might lead to process and production problems. on Tuesday. Agree?
  • HUBSPOT  |  THURSDAY, NOVEMBER 15, 2012
    [Product, Twitter] How to Add Pinterest's Buttons & Widgets to Your Website
    Place these buttons next to concept visualizations, infographics , product screenshots, etc. on blog articles, landing pages, product pages, other website pages, and even within email messages! Didjya hear the news? Yesterday, Pinterest launched business accounts! If you're feeling a little frazzled -- "Ahh! What do I do?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 8, 2014
    [Product, Twitter] How Empire Avenue crushed my soul
    What would you think about a platform that rewards its members for gaming their blogs, Facebook pages, Yelp reviews, customer sites, and Twitter accounts? ” Just this week, someone contacted me to “accept the mission” of tweeting about an environmental product for no other reason than to earn some sizable virtual cash.
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 2, 2011
    [Product, Twitter] How B2B Companies Can Use Google +1 for Recommendations
    Follow these steps to bring your LinkedIn contacts to your Google contacts, where they can influence and improve search results for B2B products and services. 1. Ways B2B Companies Can Translate Tweets Twitter is a global platform with more than 60% of. Google just announced the +1 feature to bring social recommendations to search.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 19, 2011
    [Product, Twitter] 5 Common Stages of B2B Lead Nurturing
    This is a great time to introduce case studies that provide more depth into how customers solved similar issues, data sheets that demonstrate the impact of your product, and white papers that shed more light on your industry. Twitter. Let’s just say it can feel more like an odyssey than a simple business transaction. Welcome. Facebook.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 1, 2013
    [Product, Twitter] Playing the online reputation shell game
    Instead of “Chris Abraham” coming up with my web site , my Twitter / LinkedIn / Facebook profile, or my Huffington Post articles , it goes much further. Two brilliant strategies, one of which is taken from magic, the other taken from the Internet. My name is Chris Abraham. Secondly, misspellings. Also, Abraham Chris. Body doubles!
  • BIZNOLOGY  |  MONDAY, JUNE 24, 2013
    [Product, Twitter] Why a Picture is Worth a Thousand Clicks: Visuals Boost Your SEO
    Consider the following recent news items: Twitter acquired Vine, a social site for posting 6 second videos. Here are a few tips to help you get started improving the visuals across your web presence: Place high-quality images for your products and services across your web presence. Not next year. Not next month. Size matters.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 15, 2011
    [Product, Twitter] The Invisible Sales Rep
    They are hoping that there is enough pent-up demand for their products that sales revenue will start coming in more quickly than in the past, and their sales cycle will shorten from that experienced in the past. Total # of Employees from this Company on LinkedIn:  165. # of Twitter users:  11. # of Blogs (suitable for business audience):  0.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Product, Twitter] How Food Trucks are Advancing Business with Social Media
    The brand mainly features Johnsonville products, like sausages and brats. The Butcher’s Son exclusively uses Twitter and Facebook to spread the word about where they’re headed and what they’re up to, including “human” elements like sports mentions and light language. It even pulls up Twitter streams for those trucks that have them.
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 11, 2013
    [Product, Twitter] Encore: YOUTility – Why Smart Marketing is About Help not Hype: @jaybaer on Marketing Made Simple TV
    To learn about Jay, please visit Convince and Convert   the top-rated content marketing blog, or follow Jay on Twitter at @jaybaer Marketing Made Simple TV is a production of Find New Customer s. The show also offers a great free excerpt of the book – just click the offer in the show. Jay Baer. Sell and you win a customer today.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 8, 2011
    [Product, Twitter] 10 Steps to Maximizing LinkedIn for Sales and Social Media Marketing
    Just as you need a website to promote your company on the Internet, your employees need an optimized LI profile to best represent their company and products and services. LinkedIn Ads aren’t cheap, but LI is a quality over quantity platform that is appropriate for targeting decision makers for your B2B or expensive B2C product.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 19, 2016
    [Product, Twitter] Make Your Marketing Great Again: 5 Marketing Strategies We Can Learn from Donald Trump
    Or actress and entrepreneur Jessica Alba, who co-founded The Honest Company, which delivers affordable, eco-friendly home and baby products right to your front door. Give the media something to talk about, a reason to tout your product, a cause that makes your brand stand out. And make no mistake about it, everyone is watching.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 24, 2011
    [Product, Twitter] 7 Ways to Improve B2B Customer Service with Social Media
    Product managers are good people to recruit for these videos, as they can speak authoritatively about the products. Share this list with others on the team, especially product or sales people who engage on LinkedIn. Many companies list who is tweeting, or even on-duty, in a Twitter bio. Monitoring Workflow.
  • INBLURBS  |  MONDAY, FEBRUARY 21, 2011
    [Product, Twitter] Mobile Marketing Goes Online?
    Then the whole thing became more sophisticated with tools like Google AdWords, social networking sites such as Facebook and Twitter and e-commerce. They are cutting edge, so they also have a LinkedIn group, Facebook page and Twitter account. Tweet this on Twitter! By Alexander Gregori. Enter from stage left: mobile marketing!
  • BIZIBLE  |  TUESDAY, OCTOBER 13, 2015
    [Product, Twitter] Unveiling The Pipeline Marketing Technology Stack
    Facebook, Twitter, and LinkedIn each provide their own analytics that show how often your content is being clicked on and how many impressions you are generating, but there are also third-party technologies that track each channel using a single platform for added consistency. The Stack, Explained. Traffic Technology. Experience Technology.
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Product, Twitter] 7 Examples of SaaS Companies with Exceptional Marketing
    By associating a character familiar to drivers with an unfamiliar product, interest was piqued …. Pictures of the billboard showed up on Twitter, Tumblr, FAIL Blog (in the “Wins” category), and the coveted TechCrunch. Who doesn’t love a good story? The characters. The page-turning twists of fate. The surprise endings. You heard right.
  • MI6 MARKETING AGENCY  |  SATURDAY, FEBRUARY 19, 2011
    [Product, Twitter] January Mi6 Chart Toppers
    They are tweeted via Chris Herbert’s Twitter stream and posted in our chartstream on Posterous. Networks like Twitter are most definitely driving people to news websites and broadcasts. #2 Chart: How Much Online Buyers Trust Customer Product Reviews (Source: PowerReviews via @eMarketer). January 2011. Let’s Get Started!
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2011
    [Product, Twitter] 5 Vanity Metrics to Stop Measuring (And Better Alternatives)
    Twitter Followers. On Twitter, it really shouldn't be about the number of followers you have. Here are a couple of things to consider about your Twitter followers: Who is engaging? With FollowerWonk , you can compare your Twitter followers to those of your competitors. But are people actually using your product?
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 28, 2011
    [Product, Twitter] B2B Lead Generation: Leads, leads, leads!
    Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Product, Twitter] B2B Content Marketing: HubSpot May Be the Best in the World
    Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in online lead generation.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 16, 2011
    [Product, Twitter] Greatest Challenge Facing CMOs Today – Generating High-Quality Sales Leads
    Follow Jeff on Twitter or download the free white paper on lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation. contact-form].
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2012
    [Product, Twitter] The Average Large Company Has 178 Social Media Accounts [Shocking Data]
    How are there even Twitter handles left to go around anymore? And yes, the most accounts were on Twitter. This makes sense if you're planning for things like product launches or expansion to other cities and countries. Different product and service lines may call for their own dedicated accounts. Wait, what ? Smart?
  • HUBSPOT  |  WEDNESDAY, APRIL 3, 2013
    [Product, Twitter] Why the Blog Post Is the New Ad Unit
    Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc. Back at the turn of the century, blogging was in a nascent state.
  • B2B MARKETING UNPLUGGED  |  MONDAY, SEPTEMBER 22, 2014
    [Product, Twitter] You Better Dance With Them What Brung Ya
    Adjacent markets can be geographic, demographic, related products or ancillary services. They’re the ones who bought your product or took your service when you were just starting out. For an interesting look at Apple’s brand and product evolution,  I recommend this excellent post by Graham Robertson   over at Beloved Brands.
  • HUBSPOT  |  SUNDAY, JULY 21, 2013
    [Product, Twitter] More Sharknado Coming Your Way, and Other Inbound Stories of the Week
    Perhaps its acquisition of mobile ad tech startup Admovate will help it roll out some new ad products that tickle people''s fancies. million) by asking fans to submit their title recommendation for the new movie via Twitter. Speaking of Twitter. Happy sweltering Sunday, readers! At least it''s sweltering here. Let''s dive in.
  • HUBSPOT  |  WEDNESDAY, AUGUST 17, 2011
    [Product, Twitter] 5 Useful Ecommerce Applications of QR Codes
    In addition, you can leverage custom landing pages for each QR code so you know that someone scanning an ad for "blue jeans" is interested in that specific product category. You could then link to a landing page dedicated to products related to blue jeans. This can be a very helpful tactic if you have diverse product offerings.
  • ACT-ON  |  FRIDAY, JANUARY 1, 2016
    [Product, Twitter] 5 New Year’s Resolutions for Marketers
    Get a better understanding of the kinds of content that moves prospects through the middle and bottom of the funnel, such as product comparisons, ROI calculators, and testimonial videos. always thought I did a pretty good job of this – after all, I posted my blog posts on Facebook, LinkedIn, Twitter, and Google+. Hope springs eternal.
  • HINGE MARKETING  |  MONDAY, APRIL 13, 2015
    [Product, Twitter] Bazaar Marketing: Where Professional Services Marketing Goes Wrong and How to Fix It
    SEE ALSO: Top Twitter Marketing Techniques to Connect with Your Audience I’m your new best friend – A smile and a friendly hello are attempts to engage you and gather information. In short, his services and products were ideally suited to our needs and expectations. It all started at the Bazaar. Sound familiar? No pressure.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 24, 2011
    [Product, Twitter] Convincing the CEO to blog: Mission Impossible?
    Our blog is the hub of our social business initiative.  It plays a leading role in telling our company’s story.  It shows prospects and customers alike that we are a business that matters.  It’s the most cost-efficient way to tell a deep story about our products.  It’s critical for finding and cultivating brand evangelists.”. Next….
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 26, 2011
    [Product, Twitter] 8 Rules For Running Online Display Ads
    by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV. Or are you aiming to sell your product to a niche of Chief Information Officers? Twitter. Buy audience, not advertising.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 9, 2015
    [Product, Twitter] The Content Strategy Behind Orange Is the New Black: What Is It and How You Can Copy It?
    In today’s digital world, there’s a lot of talk around diversifying content via multiple social platforms (Facebook, Twitter, Instagram, LinkedIn, Google+) and other digital media (blogs, video, ebooks, etc.). best practices from industry experts), customer testimonials, resource guides, product spotlights, image/video galleries, and more.
  • HUBSPOT  |  FRIDAY, APRIL 6, 2012
    [Product, Twitter] 11 Essential Elements of a Well-Designed Marketing Ebook
    On your author page, include a brief bio of the author, a headshot, and if you choose to, a way for readers to get in touch with the author if they have questions, such as an email address, Twitter username, or phone number. HubSpot's ebooks, for example, include social sharing buttons for LinkedIn, Facebook, and Twitter on each page.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 29, 2014
    [Product, Twitter] Step 4: Lead Scoring – What is it and what does it have to do with lead nurturing?
    Viewer of a product demo – even higher value. You can follow me on Twitter Follow @fearlesscomp Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Buyer Personas , Buying Process , Demand Generation , Management best practices , sales challenges , Sales knowledge , sales leadership.
  • HUBSPOT  |  MONDAY, SEPTEMBER 21, 2015
    [Product, Twitter] A Detailed Guide to Creating the Best Landing Page Images Ever
    There are many sites that allow you to make changes to images, in addition to all of the obvious Adobe products. Twitter only recommends the image be larger than 60 x 60px. Landing Pages are the spice of life. Or at the very least, the spice of a good online conversion. After all, a picture says a thousand words. Conclusion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 8, 2011
    [Product, Twitter] The Anatomy of Truly “Social” Business
    First it requires superior products or services. Kneale’s website is www.youintegrate.com and on Twitter he is @knealemann. A {grow} Community Week Contribution by Kneale Mann. The social business doesn’t start or end in the digital space but rather in the human universe. Social media are a collection of channels.
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Product, Twitter] "Out of My Inbox!" 7 Reasons People Unsubscribe From Your Email Marketing
    You may have a great presence on Twitter, Facebook, LinkedIn, and the like. Send them an email with the most applicable product or service offering for them -- or have the right sales rep send them a personal message and take them out of their nurturing workflow. And you may even have a fully optimized homepage. Seriously.).
  • PAUL GILLIN  |  THURSDAY, OCTOBER 7, 2010
    [Product, Twitter] Social CRM: Curb Your Enthusiasm
    CRM is a well-established discipline that presumes that the more information we can capture about a customer’s interactions with our company, the better we can deliver products and services that the person wants to buy. For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers.
  • CONFLUENT FORMS  |  THURSDAY, FEBRUARY 7, 2013
    [Product, Twitter] Your business should be blogging (actively!)
    And that doesn't mean ditching any other social media activities and services you might be using (Facebook, Instagram, Twitter, Pinterest, etc.), but it means having content creation originating from a source, that source being under your own domain (for more on this read our post Focus on your Blog, Don't promote the social media services ).
  • HUBSPOT  |  WEDNESDAY, MAY 21, 2014
    [Product, Twitter] 9 Unlikely Brands Rocking Pinterest for Their Marketing
    For instance, my alma mater -- Sarah Lawrence College -- is one of the artsiest places on earth, but reading their Twitter feed is the social media version of C-SPAN. One of the tenets of marketing and advertising is that you''re rarely selling a product; you''re selling possibilities. It''s a strange brand misalignment, to be sure.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 28, 2011
    [Product, Twitter] Nine Things Successful People Do Differently
    Follow her on Twitter @hghalvorson. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. Nine Things Successful People Do Differently. Found this great post at The Harvard Business Review Blog. Get the full article here.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 24, 2013
    [Product, Twitter] How to Link Content Marketing and Sales
    Michiels identified productive content strategies you can employ, and introduced ways to measure and justify the investments. 100,000 tweets are sent via Twitter. Outbound marketing is the traditional form of advertising communications, designed to promote and sell products and services to customers. Reduce the noise.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Product, Twitter] 10 Education Blogs You Should Follow According to Teach.com
    Each blog is scored on four components: Social Reach : The combined social shares on Twitter, LinkedIn, and Facebook of the ten most recent posts, as well as the blog''s main domain. Teach.com recently came out with Teach100 , which ranks and scores hundreds of education blogs across the web. This blog is under the New York Times umbrella.
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 8, 2012
    [Product, Twitter] 4 Ways Of Obtaining Thought Leadership on LinkedIn
    Becoming the top-of-mind service provider for prospective customers makes your business the natural place to turn to when they need your particular product or service.  Status Updates :  Just as tweets on Twitter can be a powerful way of sharing information, so can the LinkedIn Status Update.  What other recommendations do you have?
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 14, 2015
    [Product, Twitter] 4 Tips to Refresh Your Email Marketing Strategy
    When compared to Facebook and Twitter marketing, it’s nearly 40 times more useful for acquiring customers. Ask about what kind of content appeals to them, what products or services they’re interested in. How to implement: There are many free survey products you can use to get a grasp of what your audience wants.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Product, Twitter] The 45 Inbound Marketing Terms You Should Know [Glossary]
    Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. Twitter. There you have it -- a tweetable definition of Twitter. U. Analytics. Blogging.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2011
    [Product, Twitter] 7 Social Media Time-Sucks to Eliminate Today
    You have one Twitter account for customer service, another for marketing, and yet another for Sales. It doesn't matter if Facebook, Twitter, and LinkedIn are the most popular social networks overall. Stop talking about your product. But another very important thing inbound marketers must optimize is time. Connect with HubSpot
  • B2B MARKETING MENTOR  |  MONDAY, JUNE 16, 2014
    [Product, Twitter] Study: How Marketers Optimize Their Social Content
    Of the marketers who took our survey, the vast majority (84 percent) said they actively posted content on at least three or more social networks—most likely including Facebook, Twitter and/or LinkedIn. It may have taken some of them a while, but businesses have finally caught on to the importance of social media. Follow the hashtag and tweet!
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 9, 2010
    [Product, Twitter] Why Manufacturers Should Use Blogs as a Brand Building Tool to.
    In a recent post on eMarketer, Bloggers and (personal) brand building, they cited a poll done by Technorati on the state of the blogosphere 2009 that showed that: Over 70% of those polled talked about products or brands on their blog. Nearly 60% said they were better known in their industry because of their blog. take my survey [link].
  • EARNEST ABOUT B2B  |  FRIDAY, AUGUST 28, 2015
    [Product, Twitter] Live Streaming Apps - the future of Content Marketing?
    And then a few big things happened; Meerkat became one of the biggest, most talked about and used apps at this years SXSW, Twitter got their wallet out and dropped $100m buying Periscope and David Beckham tried his hand as a tech entrepreneur by investing a rumoured £2m into a little known app called myeye. Product Launches. Risky?
<< 1 2 ... 27 28 29 30 31 ... 58 59 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...