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  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 14, 2014
    [Product, Twitter] How Changing Sales is Impacting Your Business (without your knowledge)
    Product Centered Selling. Product/Price. Product/Service Bundling. Product Expert. You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , Demand Generation , Find New Customers , Sales 2.0 , sales funnel , Sales Leads. The Second Letter. Sales Strategy. Your Role.
  • CRIMSON MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Product, Twitter] The Visible Expert: Why Every Firm Needs an Industry Star
    We define your personal brand as the product of your reputation and your visibility. After you know your audience, you can increase your visibility through online content such as blogs, webinars, and Twitter feeds; you can also do so by expanding your network of contacts and pursuing partnerships with other Visible Experts and their firms.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 22, 2015
    [Product, Twitter] 13 Essential Features for Taking Payments on Your Website
    You should also think about offering shoppers the option of logging in with one of their social media profiles, like Facebook or Twitter. Shoppers don't get to physically look at or feel a product before they purchase it online, which can make some people nervous and disincentivize them to buy. And I'm not alone. Image Credit: VWO.
  • HUBSPOT  |  THURSDAY, APRIL 26, 2012
    [Product, Twitter] Why You Need Social Media, Even if Your Customers Don't
    Turns out, search engines take cues from social media activities -- like when someone shares content from your website on Twitter, for example -- to determine the relevancy and authority of your site. Wouldn't you rather leverage the power of big social media sites like Facebook, Twitter, Google+, YouTube, Flickr, LinkedIn, etc.
  • HUBSPOT  |  TUESDAY, OCTOBER 16, 2012
    [Product, Twitter] 8 Clever Ways Brands Are Newsjacking the Election for Marketing
    People mostly tweeted their disappointment in Mitt Romney's statement, which led PBS to purchase a Promoted Tweet on Twitter that was displayed when users searched for "Big Bird." PBS recognized that because the buzz was happening on Twitter, they should use that channel as the way to drive visitors back to their website.
  • FATHOM  |  WEDNESDAY, JULY 9, 2014
    [Product, Twitter] Why You Should Wait to Add Social Media Elements to Your Manufacturing Website
    Digital marketers love telling businesses across a wide spectrum of verticals that they need to become engaged on social media channels like Facebook, Twitter and Pinterest. Having a polished, comprehensive digital presence that allows you to showcase products and services to potential customers is a good thing, obviously.
  • BIZNOLOGY  |  TUESDAY, JANUARY 28, 2014
    [Product, Twitter] Google unmasks the anonymous with Google Authorship
    Google’s apps, products, phones, OSes, and services are just elaborate strategies to lure Internet denizens out of the cold and into the system. ANONYMOUS (Photo credit: Andrewww26). This demands drawing out as many anonymous visitors as possible. Google wants to triangulate real name with as much online behavior as possible.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 9, 2016
    [Product, Twitter] How to create engagement with customer flow
    Purchasing your product is a minor part of your customer’s life. Direction: project the bigger goal that the product helps to achieve. You can follow me on gervandenbuijs.com, LinkedIn and Twitter (@BuijsGer). Purchasing your product is a minor part of your customer's life. doubt that. Aim to optimize it.
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Product, Twitter] Social Media for Homebuilders: 10 Great Brands to Follow
    With this simple strategy, Fischer Homes is able to collaborate on projects with people who are openly creating project boards on Houzz – practically begging for a remodeler or homebuilder to reach out to them! 4) Habitat for Humanity International – Twitter. Looking for a great example of how to engage on Twitter?
  • JUNTA 42  |  THURSDAY, SEPTEMBER 10, 2015
    [Product, Twitter] A Simple Content Marketing Model Most Companies Ignore
    Having an awesome product, an outstanding service, or a compelling cause is no longer enough.”. According to Julie Fleischer, senior director of data + content, KraftRecipes employs 20 culinary professionals who work with Kraft products every day. blogs, in-person events, videos, etc.) That’s a lot. Could there be a better way ?
  • CRIMSON MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Product, Twitter] Is Email Marketing Making a Comeback?
    Despite the promising numbers behind email marketing, many marketers made the switch to focusing more on social media strategy and spent more time developing campaigns for Twitter, Facebook, and other social marketing channels. Email marketing was once the staple of online marketing solutions, and it’s easy to see why. First thing’s first.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JUNE 1, 2015
    [Product, Twitter] The Thrill of Victory: What Marketers Can Learn from the Win Column
    When you called this customer, how well did they understand our products and brand? or follow me on Twitter @bizmkter. Were you successful in getting your hands on the win-loss report from sales? Don’t feel too bad about it; that sort of information is not something sales people share freely, especially the loss part of it.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 25, 2015
    [Product, Twitter] 20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution
    Search advertising with AdWords is effective because it enables you to reach your audience in real-time by displaying your ad when they input a search that matches the product or services you offer. Source: Twitter ). At HubSpot, we held onto this notion for a while. But then things started to change. What Is Display Advertising?
  • REPUTATION TO REVENUE  |  FRIDAY, MARCH 25, 2011
    [Product, Twitter] B2B ads worth spreading
    BMW made a huge splash in the ad world in 2001 by commissioning top Hollywood directors to create short, high production value films promoting the ultimate driving machines. Most agencies today at least hope their productions will catch the popular imagination and go viral. It wasn't an original idea. So what's the B2B connection?
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, AUGUST 26, 2011
    [Product, Twitter] Inbound Marketing Alone May Not Be Enough for Industrial Companies
    Credibility is built over many years of performance in the field and not by the frequency of blog posts, number of Twitter followers or Facebook likes. These buyers are not looking to engage, they want complete product specifications. Inbound marketing requires prospects to be actively searching for products and solutions.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 30, 2011
    [Product, Twitter] The Importance of Woozles in B2B Marketing
    Influence influencers: Ensure a positive discovery of your company or product when it is referenced by influencers (who are often more discoverable then you). Delivering value in your product or service only is no longer enough. Share your view in the comments below or with me on Twitter. If not, the damage can be staggering. 3.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 15, 2015
    [Product, Twitter] Recapping 2014 in Content Marketing
    There are data scientists, product scientists, one social media scientist, but not a single content marketing scientist (whew). quick example I like to use is that marketers should talk to Sales and product content answering each question they frequently encounter. Content marketing had a huge year! Walk with me. Every. Single. Event.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, JANUARY 25, 2013
    [Product, Twitter] Four Things Marketing Should Say “No” About in 2013
    will grant you that a good show is also a wonderful place to build credibility, discredit your competitors, and launch a product, but I would challenge you to drop one show from your calendar this year and try doing some other lead generation with the budget. or follow me on Twitter @bizmarkter. Are you feeling the love yet? Period.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 29, 2016
    [Product, Twitter] Help. I’m enslaved by my smartphone.
    My truth is that my device both makes me smart and dumb. I’m more productive for obvious reasons, but I’m dumb because of the choices I make. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. I'm more productive for obvious reasons, but I'm dumb because of the choices I make.
  • B2BBLOGGERS  |  THURSDAY, JUNE 24, 2010
    [Product, Twitter] B2B Marketing Resource Management [#B2Bchat]
    Her articles on wireless infrastructure appeared in various publications, including Security Products, Law & Order, SecurityInfoWatch.com and Communications News. Ksenia launched @ Firetide – with 800+ followers, it’s is one of the most active Twitter accounts in physical security and wireless infrastructure space. great agency?
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JANUARY 11, 2012
    [Product, Twitter] Predicting the Future with Social Media
    Wired Magazine’s Sharon Weinberger writes ( “ The Spy Who Tweeted Me: Intelligence Community Wants to Monitor Social Media ” ) “ A research arm of the intelligence community wants to sweep up public data on everything from Twitter to public webcams in the hopes of predicting the future.” Small Business Social Media Marketing Strategy
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 3, 2013
    [Product, Twitter] Why Jeff Ogden of Find New Customers is now using BrandYourself.com for Personal Branding
    Twitter. My BrandYourself profile ranks #3 and my Twitter profile ranks #4 and 73 people have found me in the last 30 days. Not bad for a product I’ve been using for only a few weeks. ” It took some time for Jeff Ogden to come around on this personal branding site, but I now have fully embraced BrandYourself.com.
  • B2B MARKETING UNPLUGGED  |  SATURDAY, SEPTEMBER 29, 2012
    [Product, Twitter] Why You Need to Stop Publishing Your Newsletter
    Not the scary kind where she had to fight off her 300 feral cats to use the toaster; the pernicious power-grabby kind where corporate goodies like product samples, trinkets, office supplies and promo materials were kept carefully locked up and doled out only upon presentation of a court order or a venti-double-shot-soy latte. BOCTAOE*.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 11, 2011
    [Product, Twitter] Do You Know The New 4 Ps of Marketing?
    —– Please follow along on  Twitter ,  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. Marketing has changed drastically since I started almost 18 years ago. The recent grads coming into the marketing field today don’t remember a world without the internet. They are social savvy digital natives.
  • WEBBIQUITY  |  FRIDAY, AUGUST 17, 2012
    [Product, Twitter] Top 5 Reasons Web Marketing Now Relies on Content Strategy
    They like and recommend on Facebook, re-tweet and quote on Twitter, plus one in Google+, and share links through other sites. Competition is not just about the best product, lowest price or biggest ad budget, but about who can provide prospective buyers with the most compelling and search-worthy content. Guest post by Celina Conner.
  • B2B MARKETING TRACTION  |  WEDNESDAY, DECEMBER 22, 2010
    [Product, Twitter] Stop Flushing Your Online Marketing Dollars Down the Toilet
    The old tactics (metatags, alt tags, keywords, links) have some value, but what’s more important is strategic and relevant content on your web site and on social media sites such as Facebook, Twitter, LinkedIn and YouTube. Tweet. Several of our new B2B clients came to us with this very frustration. SEO Has Changed. Do they leave?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 25, 2016
    [Product, Twitter] Demystifying Deep Linking in Your App
    So marketers, go talk to your developers today about deep linking and integrating App Invites within your product. Kiki is also the author of Tech Doodles , and can be reached easily through  Twitter. So marketers, go talk to your developers today about deep linking and integrating App Invites within your product.
  • B2B MARKETING UNPLUGGED  |  MONDAY, DECEMBER 1, 2014
    [Product, Twitter] Ask Customers What They Want to Say, Not What You Want to Hear
    It appears they were leaving for a competitor that offered longer hours and better products, but the respondents didn’t want the staff at their branch to be penalized for the lost business so they entered Pants-on-Fire territory to cover up the reason for leaving. or follow me on Twitter @bizmkter. We marketers love to gobble data.
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 9, 2011
    [Product, Twitter] Savvy Week in Review - Sept 9th
    Though none of the Savvy Sisters knew him personally, we'd crossed paths on Twitter and elsewhere and all held him in great respect and knew him to be a genuinely kind and generous person. Five Fundamentals for Productive Ideation Sessions by @ jkhirsch via @ MarketingProfs. Another week gone by. Enjoy your weekend to the fullest.
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Product, Twitter] Your Graphs Look Like Crap: 9 Ways to Simplify and Sexify Data
    For example, if the point of the slide is to show just how awesome Twitter is, you should highlight the data that speaks only to Twitter -- which is why it''s the only one that has a color on the graph. Remember your last marketing team meeting? No context -- just numbers, graphs, and the occasional pop of color. right? No way.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 23, 2013
    [Product, Twitter] 9 brands prove vulnerability is good for business
    BODYFORM : a UK maker of feminine hygiene products was called out by a snarky male on its Facebook page. DOMINO : Via TV spots, Facebook, You and Twitter, J. Facebook group called for a boycott of all J & J products. Twitter account became inundated with tweets by frustrated customers. Photo credit: Wikipedia.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Product, Twitter] How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)
    These days, marketers need to be responsible for traffic generation, website upkeep, blogging, social media publishing and monitoring, lead generation, email blasts, product marketing, sales training. You''re getting followers on Twitter, but website traffic has dipped. Then share each post on Twitter to drive followers to your site.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 16, 2014
    [Product, Twitter] The Very Simple System For Picking Your Trade Shows
    Using a blue pen mark out all the product things you are doing next year – releases,refreshes, announcements etc. Are any of the events in and around your product release dates a good place to make a major announcement? or follow me on Twitter @bizmkter. Why do we bother? Brand is why we bother. This should make the CFO go away.
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 24, 2015
    [Product, Twitter] 5 Tricks for Quick Content Marketing
    Length Training on Twitter: Can you make your point within a 140 character limit? It’s pretty simple, but regularly using Twitter forces you to fit your messages into this minimal space. If your CEO wants a white paper on your newest product, but your buyer only needs a one page pitch at his or her stage of the funnel, do a one pager.
  • SOCIAL MEDIA B2B  |  MONDAY, NOVEMBER 25, 2013
    [Product, Twitter] B2B Marketers Must Balance Organic and Paid on Facebook
    And in the past couple of years we’ve gone from zero to six billion dollars in advertising on Facebook and half a billion on Twitter. On the side you have Twitter who was asleep for four years suddenly doing great things and being really interesting. The 4Ps [price, product, promotion and place] are there. Don’t Buy It.
  • HUBSPOT  |  THURSDAY, NOVEMBER 22, 2012
    [Product, Twitter] 30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
    You can even target custom audiences from email addresses you already have in your database! 4) Twitter Hashtags - Twitter hashtags are insanely helpful for marketing a specific event on Twitter -- and eliminate the desire to create a separate handle for something. Happy Thanksgiving, everyone! See how that works? ;-). Maybe.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 20, 2014
    [Product, Twitter] Successful B2B Marketing is Optimized For Users First
    By offering concrete facts through marking campaigns, individuals are more likely to be swayed to utilize the product or service as well. These spell out a previous history of success and show that other companies have trusted the business and its services or products. Connect with Kelsey on Twitter @wonderwall7. Final Thoughts.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 9, 2015
    [Product, Twitter] 4 Effective Ways to Increase Email Subscribers [GUIDE]
    Collect an email address and ask your audience to submit a photo of them using your product. Use Twitter Lead Generation Cards. Twitter Lead Generation Card is a way to collect contact information from a promoted tweet. According to Twitter , one client compiled 1700 new email addresses in a week by using this tool.
  • SAZBEAN  |  FRIDAY, DECEMBER 19, 2014
    [Product, Twitter] 3 Brand Publishers You Should Copy
    And, specifically on their Twitter page , there are humorous posts and photos sprinkled between the helpful blog content. And, they don’t shove a can of product in your face. Does your company create content that does not have a direct sales pitch? Do you weave SEO strategies into that content so that search engines take notice?
  • WRITESPARK  |  TUESDAY, MAY 14, 2013
    [Product, Twitter] How Services Firms Grow with Online Marketing (Guest Post)
    It’s interesting to note how social media platforms, such as LinkedIn and Twitter, account for some of the most used tools by average growth firms. However, these services aren''t often the focus of guidance for effective marketing. How Services Firms Grow with Online Marketing. by Sylvia Montgomery. Focus on Online Tools.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 11, 2012
    [Product, Twitter] A Detailed Anatomy of the New LinkedIn Company Page Design
    You still have complete access to your Overview, Careers, Products & Services, and Insights sections of your page, so make sure you’re taking full advantage of them ! How about Twitter and Google+? Products & Services Page. Structurally, the new version of the Products & Services page is very similar to the old one.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Product, Twitter] Four “New Marketing” Skills You’d Better Learn Quick
    His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty.  You can connect with Matt via email , Twitter , LinkedIn or his blog. by Dayna Rothman I am pleased to introduce our guest blogger, Matt Heinz.
  • NUSPARK  |  SATURDAY, APRIL 12, 2014
    [Product, Twitter] How Can Content Marketing Generate Leads?
    Product Comparisons. Product reviews. In addition to custom content and teasers naturally placed on these channels, you can also capitalize on paid advertisements and boosted posts, like these examples on Twitter and LinkedIn. Content marketing is in essence, the creation of content to promote your brand. Rate Calculators.
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 8, 2014
    [Product, Twitter] Five Keys to Successful B2B Marketing in 2015
    Gain the upper hand : Distribute product information across multiple platforms. Conduct informative webinars and product demonstrations. 2. Production costs will continue to go down, but the demand for higher quality video will be reserved for higher impact branding initiatives. You can follow him on Twitter @NickARojas.
  • MI6 MARKETING AGENCY  |  SATURDAY, FEBRUARY 19, 2011
    [Product, Twitter] January Mi6 Chart Toppers
    They are tweeted via Chris Herbert’s Twitter stream and posted in our chartstream on Posterous. Networks like Twitter are most definitely driving people to news websites and broadcasts. #2 Chart: How Much Online Buyers Trust Customer Product Reviews (Source: PowerReviews via @eMarketer). January 2011. Let’s Get Started!
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 12, 2011
    [Product, Twitter] Why Marketers Should Think Like Entrepreneurs
    For example, when speaking to your customer, you may find they have additional needs for which you just might have a product/service for. Improve existing products and services – A smart entrepreneur looks at their own, or a competitor’s product, and commits to continual improvement.
  • HUBSPOT  |  TUESDAY, FEBRUARY 12, 2013
    [Product, Twitter] Help! My Sales Team Thinks Our Inbound Leads Suck
    How they found your website, what pages they viewed most, what emails they opened and read, how often they shared your content on Twitter and Facebook: All of this tells you loads of information about what the prospect’s problems are and how you can help. They shouldn’t even be thinking about pitching your product. It's awesome.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Product, Twitter] 5 Ways Lean Nonprofits Should Be Using Landing Pages
    Though most social good organizations are “lean” by the traditional definition, Lean here is something different: It means organizations developing products, services, and campaigns by starting small, soliciting user feedback along the way, ensuring they are continually developing something that users want, and pivoting if necessary.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Product, Twitter] B2B Marketing: Winning net new customers is #1 goal…
    Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in online lead generation. Only 6.5%
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 6, 2013
    [Product, Twitter] What to Expect From the 2013 Road to Revenue Tour
    In addition to best practices, the tour also will highlight the Eloqua product roadmap, and the company’s direction for 2013 and beyond. Follow all the tour action on Twitter with the hashtag #EloquaTour. by Amanda Batista | Tweet this The schedule for the Road to Revenue Tour is here! Eloqua 2013 Road to Revenue Tour Schedule: March.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 20, 2012
    [Product, Twitter] How Real Businesses Are Using Gamification to Spice Up Their Marketing
    Or if you prefer a real business example, it's kind of like when we host a webinar and say whoever tweets the webinar's hashtag the most gets a free ticket to our next marketing conference -- it taps into people's competitive spirit and drive to win, and gets our content more exposure on Twitter. Gamifi-wha? Ready? Let's do this. Make sense?
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MARCH 10, 2012
    [Product, Twitter] 6 Marketing Lessons I Learned from Lean Software Geeks
    That’s why I made my way to Lean Startup panel on the Product Lifecycle today. Sell Your Business, Not Your Product. Your solution is not your product. Oh, and if you’re in town, join us for our panel with MarketingProfs, Contently and Twitter on Brand Journalism in the Real World this Monday! Be Honest, and Earnest.
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 19, 2012
    [Product, Twitter] B2B and the tourism industry: A strong digital strategy can make the difference
    With a strong and innovative digital B2B marketing and communication strategy, tourism businesses and organizations can profile their product more effectively, improve their competitive edge and make it easier to do business online—and ultimately—help to make a given tourist destination more attractive. trillion globally in 2012. Vidal.
  • HUBSPOT  |  MONDAY, MARCH 3, 2014
    [Product, Twitter] 7 Reasons Most Enterprise Websites Fall Short
    That’s 19% more than we spend on digital advertising (Google Adwords, Facebook and Twitter ads, etc.). These are sites that are all pretty pictures and polished product content, but not much else. In ShoreTel''s case, their VoIP product offering is on a separate website, but that doesn''t always have to be the case.
  • HUBSPOT  |  MONDAY, DECEMBER 28, 2015
    [Product, Twitter] How to Build Your Brand With Instagram: 4 Tried-and-True Tips
    These are your fans -- the people who will purchase your products and services. What this will look like for your business will depend on your industry, but think outside of posting images of your own products and services. Instagram is a platform that has demonstrated tremendous growth. But why? We've seen it work. Unpaid Shout-outs.
  • CEROS  |  TUESDAY, JUNE 21, 2016
    [Product, Twitter] Visual Storytelling UX: Why Stories Need Design
    As Facebook builds out better analytics for this product, as well as more ways to monetize Instant Articles, brands will add it to their storytelling repertoire. While their home page features product placement, they know their end customer is likely passionate about the environment. Happy reading! Appearance Matters. His advice?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 28, 2012
    [Product, Twitter] 7 Companies That Jumped on a Viral Craze at Just the Right Time
    Online shipping marketplace uShip jumped on the popular craze by creating this viral video promoting their product using The Social Network as a twist: uShip was the first company to make a parody like this for the film, and their timing was perfect. The video gained a lot of popularity on Twitter and eventually got nearly 100,000 views.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 26, 2014
    [Product, Twitter] Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs
    However, you have to buy specific products from a participating store during a particular promotion period. Plus, the number of points varies based on the t product. In effect, you have different reward systems for different products and services. Customer loyalty programs are a great way to boost sales and revenue. Why is that?
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 17, 2015
    [Product, Twitter] 6 Ways B2B Marketers Use Social Media to Get Gangbuster Results
    In fact, according to a survey from Vision Critical, four out of 10 consumers  buy products that they’ve liked, tweeted about, favorited, or pinned on their social network of choice. CLV is the amount of revenue you’ll generate from a typical customer during the period of time they buy your products or services. Look at it this way.
  • HUBSPOT  |  FRIDAY, JUNE 20, 2014
    [Product, Twitter] Dear HubSpot: I Have to Market My New Business. Where Do I Start?
    With only one Like on Facebook and two followers on Twitter, do I need to buy advertisements? We''re hoping your two Twitter followers aren''t your parents ;). I''m kidding, but even if they were, everyone starts somewhere -- and you''re right in saying your top priority right now should be building and growing your online presence.
  • PAUL GILLIN  |  THURSDAY, OCTOBER 7, 2010
    [Product, Twitter] Social CRM: Curb Your Enthusiasm
    CRM is a well-established discipline that presumes that the more information we can capture about a customer’s interactions with our company, the better we can deliver products and services that the person wants to buy. For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers.
  • FATHOM  |  MONDAY, OCTOBER 5, 2015
    [Product, Twitter] Is YouTube Advertising Right for You?
    Below are a couple of indicators that YouTube Advertising is right for your business: You are already investing in display advertising and paid social adverting such as Facebook and Twitter ads. You have a new product or service or are a new company and you’d like to get the word out to a specific market with specific interests.
  • WRITTENT  |  TUESDAY, JULY 2, 2013
    [Product, Twitter] Creative Marketing Ideas From 10 Great Thought Leaders
    Volkswagen’s negative “lemon” advertisement in the 1960’s was a definite risk, but it succeeded at casting the manufacturer’s product as reliable, family cars. Vaynerchuk’s almost 1 million Twitter followers aren’t the product of sheer luck. They’re the product of years of hard work, a factor he refers to as “hustle.”
  • BIZNOLOGY  |  FRIDAY, MAY 15, 2015
    [Product, Twitter] What does it take to launch a link building campaign?
    However, while it’s possible to find influencers through built in tools like Twitter Lists, third party tools such as BuzzSumo and Followerwonk can make the process much easier. A great deal of work goes into launching a link building campaign. Determine Scope of Project. You need to set specific and realistic goals for your campaign. Recap.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Product, Twitter] 6 Ways Your Coworkers Can Help Make Your Next Event a Success
    Not only does it add to the “cool factor” of your event, it also continues to position it in the realm of education, as opposed to being purely product and sales focused. Sign in with your Twitter Account. Including the Twitter handles of your event speakers is also a nice addition. Use them. How to Lazy Tweet.
  • NUSPARK  |  TUESDAY, OCTOBER 13, 2015
    [Product, Twitter] The Relationship between Social Influence and Customer Experience
    It’s up to you to provide something more compelling than a corporate Facebook page or Twitter profile and throwing up a few posts. It’s the natural by-product of developing a company culture dedicated to delivering extraordinary customer experience and nurturing relationships in every channel. So how do you develop social influence?
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 9, 2011
    [Product, Twitter] The Rise of the Content Marketer « The Effective Marketer
    If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 8, 2014
    [Product, Twitter] How Empire Avenue crushed my soul
    What would you think about a platform that rewards its members for gaming their blogs, Facebook pages, Yelp reviews, customer sites, and Twitter accounts? ” Just this week, someone contacted me to “accept the mission” of tweeting about an environmental product for no other reason than to earn some sizable virtual cash.
  • CRIMSON MARKETING  |  FRIDAY, MARCH 22, 2013
    [Product, Twitter] Marketers, Give Your Salespeople the Info They Need to Succeed
    And when I talk about social selling, I’m talking in much broader terms than making sure that you’re connected to someone on LinkedIn, or are following someone on Twitter. I am talking about arming the sales rep with the same or better information than the buyer. Thus the term caveat emptor (let the buyer beware). How Marketing Must Help.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 22, 2013
    [Product, Twitter] Sales Prospecting Perspectives Weekly Recap - Week of November 22, 2013
    Some of these ideas are very innovative; have you ever sent your prospect a personal YouTube video about how your product can help his or her company? It''s important to understand how client goals align with company goals, and to bypass those which don''t, which might lead to process and production problems. on Tuesday. Agree?
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 2, 2011
    [Product, Twitter] How B2B Companies Can Use Google +1 for Recommendations
    Follow these steps to bring your LinkedIn contacts to your Google contacts, where they can influence and improve search results for B2B products and services. 1. Ways B2B Companies Can Translate Tweets Twitter is a global platform with more than 60% of. Google just announced the +1 feature to bring social recommendations to search.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Product, Twitter] A Beginner's Guide to Retargeting Campaigns
    The way that works is you upload a list of the email addresses to a retargeting campaign (usually on a social network like Facebook or Twitter), and the platform will identify users on that network who have those addresses and serve retargeting ads just to them. But in reality, the buyer''s journey is probably not so linear. Awareness.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Product, Twitter] 12 Important Places You're Forgetting to Add Calls-to-Action
    In Your Tweets and on Your Twitter Background: Consider customizing your Twitter background and including a simple CTA. While Twitter backgrounds aren't clickable, you can include a short URL in your background design. Furthermore, you can use your Twitter bio and link as CTA real estate. it's a content promotion problem.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Product, Twitter] How Food Trucks are Advancing Business with Social Media
    The brand mainly features Johnsonville products, like sausages and brats. The Butcher’s Son exclusively uses Twitter and Facebook to spread the word about where they’re headed and what they’re up to, including “human” elements like sports mentions and light language. It even pulls up Twitter streams for those trucks that have them.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Product, Twitter] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    also took some of the elements from my original flat images and rearranged them to create other promo images, like the Twitter image below: Wish there were a checklist of all of the different promo images you might need for your campaign, along with the corresponding pixel dimensions? Twitter post image: 1024 x 512 pixels*. Not sure?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 21, 2012
    [Product, Twitter] An Introduction to the New Power of Social Media Lead Management
    Clearly, they have an interest in the things that you are saying and the product(s)/service(s) you have to offer. This constant, positive, and targeted sharing of information will ultimately help grow your pool of evangelists, which will ultimately help you in other areas of your marketing. 2) Send Product- or Service-Oriented Emails.
  • SAZBEAN  |  MONDAY, MARCH 23, 2015
    [Product, Twitter] The Importance of Hashtags on Instagram
    Though they started on Twitter, there might not be a place where hashtags are utilized more right now than Instagram. So users who browse through the Detroit hashtag will come across your photo, your business, and perhaps, eventually, a product. And it has really taken off on Instagram. Hashtags are also great for industry events.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Product, Twitter] How to Master Content Marketing on LinkedIn
    This means that you can pick and choose which posts you want to share with everyone, share with just your connections, or share with both everyone and your Twitter network. While it may be acceptable to post 20 times a day on Twitter, the landscape of LinkedIn is a little different. Continually pitching products and services.
  • ANNUITAS  |  TUESDAY, MARCH 22, 2011
    [Product, Twitter] What’s Your ROI?
    This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. You can follow Michael on Twitter: @BrennerMichael. Consideration: When you are trying to get people to consider your product or solution, marketing tactics are highly measurable.
  • CONFLUENT FORMS  |  THURSDAY, FEBRUARY 7, 2013
    [Product, Twitter] Your business should be blogging (actively!)
    And that doesn't mean ditching any other social media activities and services you might be using (Facebook, Instagram, Twitter, Pinterest, etc.), but it means having content creation originating from a source, that source being under your own domain (for more on this read our post Focus on your Blog, Don't promote the social media services ).
  • MARKETING ACTION  |  WEDNESDAY, APRIL 24, 2013
    [Product, Twitter] How to Link Content Marketing and Sales
    Michiels identified productive content strategies you can employ, and introduced ways to measure and justify the investments. 100,000 tweets are sent via Twitter. Outbound marketing is the traditional form of advertising communications, designed to promote and sell products and services to customers. Reduce the noise.
  • HUBSPOT  |  WEDNESDAY, APRIL 3, 2013
    [Product, Twitter] Why the Blog Post Is the New Ad Unit
    Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc. Back at the turn of the century, blogging was in a nascent state.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 8, 2013
    [Product, Twitter] 4 Strategic Tips to Increasing Your Social Media Presence with YouTube Marketing
    You can also now share your video on other social networks, like twitter, Facebook, and Google+ right from the upload page. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. want to provide you some useful tips for increasing your social media presence using YouTube. 
  • EARNEST ABOUT B2B  |  FRIDAY, AUGUST 28, 2015
    [Product, Twitter] Live Streaming Apps - the future of Content Marketing?
    And then a few big things happened; Meerkat became one of the biggest, most talked about and used apps at this years SXSW, Twitter got their wallet out and dropped $100m buying Periscope and David Beckham tried his hand as a tech entrepreneur by investing a rumoured £2m into a little known app called myeye. Product Launches. Risky?
  • B2B MARKETING UNPLUGGED  |  MONDAY, SEPTEMBER 22, 2014
    [Product, Twitter] You Better Dance With Them What Brung Ya
    Adjacent markets can be geographic, demographic, related products or ancillary services. They’re the ones who bought your product or took your service when you were just starting out. For an interesting look at Apple’s brand and product evolution,  I recommend this excellent post by Graham Robertson   over at Beloved Brands.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 1, 2013
    [Product, Twitter] Playing the online reputation shell game
    Instead of “Chris Abraham” coming up with my web site , my Twitter / LinkedIn / Facebook profile, or my Huffington Post articles , it goes much further. Two brilliant strategies, one of which is taken from magic, the other taken from the Internet. My name is Chris Abraham. Secondly, misspellings. Also, Abraham Chris. Body doubles!
  • INTEGRATED B2B  |  THURSDAY, DECEMBER 6, 2012
    [Product, Twitter] B2B and the tourism Industry: the business case for video
    Content is not just about presenting facts and product stats. While the tools are readily available and becoming cheaper, being able to give your production a professional spin that will create engagement and credibility is key. Here I want to focus on another crucial aspect: the massive potential of video. Let us know in the comments.
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Product, Twitter] Should You Care About Blog Comments?
    If people are just chiming in from the peanut gallery but not doing anything else on your site -- things like clicking on calls-to-action, downloading whitepapers and ebooks, sharing your content, buying your product, and recommending you to others -- does it really matter if they comment? They were the great equalizer of online publishing!
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 8, 2011
    [Product, Twitter] 10 Steps to Maximizing LinkedIn for Sales and Social Media Marketing
    Just as you need a website to promote your company on the Internet, your employees need an optimized LI profile to best represent their company and products and services. LinkedIn Ads aren’t cheap, but LI is a quality over quantity platform that is appropriate for targeting decision makers for your B2B or expensive B2C product.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 24, 2011
    [Product, Twitter] 7 Ways to Improve B2B Customer Service with Social Media
    Product managers are good people to recruit for these videos, as they can speak authoritatively about the products. Share this list with others on the team, especially product or sales people who engage on LinkedIn. Many companies list who is tweeting, or even on-duty, in a Twitter bio. Monitoring Workflow.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 13, 2012
    [Product, Twitter] Swag Marketing: Get Your Swagger in Check
    The below Twitter stream between myself ( @RickGrind ), sales intelligence and social selling tool, InsideView ( @insideview ), and their Director of Social Media Strategy, Koka Sexton ( @kokasexton ) will let you know what’s up. Travel Mouse: Big on productivity, small on taking up room in your luggage. Pen: Overdone, but necessary.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 12, 2016
    [Product, Twitter] 3 Viral Marketing Campaigns That Are Worth the Catch
    Snapchat’s filters are open to brands through sponsored geofilters, which is really quite genius for “free” product placement that personally incorporates your audience (similar to when consumers wear clothing with a retailer’s logo splashed on top but an instant, digital version). That free trial of Netflix you signed up for?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 18, 2010
    [Product, Twitter] Social Media for B2B Licensed Brands
    Many B2B companies produce licensed items as an extension of their product line. Retail shelves are filled with these licensed products, and while the retailer may be the one marketing to consumers, it is the job of manufacturer, the b2b company in this case, to market these products to the retailer. Social Media Policy?
  • SAZBEAN  |  TUESDAY, APRIL 19, 2011
    [Product, Twitter] The Necessity of Sharing with Your Competitors
    If you want people to continue to visit your blog or interact with you on social media like Twitter or Facebook, they want something in return (valuable information). The same is definitely true online and with social media. That means that in order to stay top of mind, you have to be producing new content pretty much daily.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 11, 2013
    [Product, Twitter] 5 Email Marketing Strategies for Customer Retention
    Connect with Jana on Twitter @jana_fung. So, you’ve just closed a huge deal for your product. friendly reminder email should be sent whenever there is a major marketing event going on in the customer’s geographic location that you’re hosting or a major change is occurring with your product or service.  Congratulations!
  • HUBSPOT  |  TUESDAY, JANUARY 21, 2014
    [Product, Twitter] What Is Demand Generation? [FAQs]
    In their efforts to please customers, content strategists, growth hackers, product owners, analytics masterminds, and communication specialists share one goal: amplify brand-to-consumer relationships. Customers are the heart of our business. As you can imagine, marketing has evolved into a specialty-driven field. Read on to find out.
  • OPENTOPIC  |  MONDAY, JULY 13, 2015
    [Product, Twitter] Content Marketing Spotlight Series: A Q&A With Robert Rose
    Follow Robert on Twitter @robert_rose , and learn more about him at www.about.me/RobertRose. But today, loyalty and differentiation is in the approach, not the product. In fact, great content marketing is so much like a product itself that it deserves its own marketing and promotion budget. RobertRose. Ten years ago?
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 23, 2015
    [Product, Twitter] 5 Ways to Create More Touchpoints with Email
    Your website is, of course, a great place to send them where they have the option to purchase your products and services. Make sure you include the icons for Facebook, Twitter, Instagram or any other site that your brand uses. You have a good-sized email subscriber list. Your social media pages are one example. All rights reserved.
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Product, Twitter] Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
    But other remarketing networks like Facebook and Twitter give you crazy precise targeting, as well. It''s a super effective way of reconnecting with people who have already expressed some kind of interest in your companies, products or services. You might find they pay off in a big way. Rethinking Conversion Rate Optimization.
  • HUBSPOT  |  TUESDAY, MAY 28, 2013
    [Product, Twitter] What the Arrested Development Re-Launch Tells Us About the Future of Mass Media
    Rensing wanted to create shows that could live not just on the cable platform but across the internet too -- on sites like Twitter, Facebook, and YouTube. Twitter? The “show” would live only on the internet, on various social channels -- Facebook, Twitter, Pinterest, YouTube, Reddit. If you haven’t read it, you really need to.
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