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  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 10, 2010
    [Product, Twitter] Savvy Week in Review - Dec 10th
    Reasons Why McDonald's Crushes Burker King Year After Year - by @TheSalesLion This excellent post by Marcus Sheridan takes one of the all-time greatest battles-of-the-brands and condenses it into a bite-sized (pun intended) case study that contains 7 nuggets of branding and product development gold. Hope you enjoy them as much as we did!
  • HUBSPOT  |  THURSDAY, MARCH 22, 2012
    [Product, Twitter] The Tactics You Need to Capitalize on the Fast Pace of Social Media
    On Twitter it's even lower at 2.8 So unless you want to spend the entire day clicking refresh on your Twitter stream, implementing some social media monitoring technology is the best way to stay on top of the conversations. And when customers take to Twitter, Facebook and the like with an issue, they expect a response immediately.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 11, 2010
    [Product, Twitter] Thought Leadership Interview #7 – Scott Mersy of Genius.com
    This time we interviewed a sharp guy in marketing — Scott Mersy, Vice President of Marketing and Products at Genius.com. As Vice President of Marketing & Products, Mersy leads the company’s marketing strategy, awareness, demand generation, and product efforts. Jim Dickie sees this as the Perfect Storm.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, DECEMBER 1, 2010
    [Product, Twitter] Top 60 B2B Marketing Posts and Hottest Topics November 2010
    Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. blogs.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 21, 2012
    [Product, Twitter] Secondary Customers: Talkers, Influencers and Social Media Power Users
    My social media weapon of choice is Twitter where I have over 60,000 followers. make sure I send them a stream of useful information and when I share a post that speaks directly to them, they re-tweet me sending more traffic to the post or product I am promoting. Talkers are people that are word of mouth evangelists for your products.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 15, 2012
    [Product, Twitter] The 2013 Social Business Marketing Manifesto
    Marketers need to help our companies evolve from product promoters to social conversationalists. Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. will provide a few links to some of my top stories of the year to provide more detail on each point.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 30, 2012
    [Product, Twitter] Facebook, You’ve Failed Us
    Their revenue depends on a great product. Connect with Neicole on Twitter at @ neicolec. By Neicole Crepeau, Contributing {grow}  Columnist. There is an unsettling buzz about the future of Facebook. The company has made two critical mistakes: It stopped focusing on core customer needs and it has ignored its business partners. Tweet.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 29, 2014
    [Product, Twitter] Live from OpenWorld 2014: Why the Best Data-Driven Marketers Are Decidedly Old-School
    ” For marketers, getting outside of the building and validating your marketing personas, for instance, means talking directly to people who are or might be interested in your products. Stay tuned for more coverage of Oracle OpenWorld, and follow the event discussion on Twitter with the hashtag #OOW14. So get outside.”
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 22, 2014
    [Product, Twitter] How One Seasonal Staple Creates Year-Round, Enduring Customer Relationships
    The little cranberry is no longer just a holiday-centered product. Lastly, they have also invested in an active social presence on Facebook (Over 1MM Likes) and Twitter (20k followers). 'Author: Mike Stocker What’s small and red and tart and Americans eat 10.8 Billion of each holiday season? That’s right—Cranberries! little history.
  • TOM PISELLO  |  FRIDAY, AUGUST 20, 2010
    [Product, Twitter] Tom Pisello: The ROI Guy: Basic Content Marketing Trumps Social.
    “Not only will you be perceived as an influential authority but you will gain credibility and trust without having to convince people to buy your product.&# Traditional Product Selling just doesnt work anymore. Frugalnomics: Business Productivity and Cost Reduc. States Eric Tsai,Web Strategist / Marketing Coach.
  • HUBSPOT  |  TUESDAY, JUNE 11, 2013
    [Product, Twitter] What You Need to Know This Morning: June 11, 2013
    2) Free Twitter Ads for Small Biz! Twitter and Chase are offering $1 million in Twitter ad credits to qualified small businesses that do business with Chase. Details on the partnership are on the Twitter blog , and if you want help getting set up with Twitter Ads, check out this post. 'and we''re back! But no!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 18, 2010
    [Product, Twitter] Encouraging social web in the workplace may have side benefits
    Leaders have nightmarish visions of their employees wasting hours on Facebook and Twitter. Improved productivity. Research has shown that employees who take breaks to surf the Internet for fun are ultimately more productive than their surf-adverse colleagues. An article in the Harvard Business Review caught my eye.  Digg this!
  • MODERN B2B MARKETING  |  MONDAY, JUNE 16, 2014
    [Product, Twitter] 4 Simple Ways to Make Automated Emails Feel Personal…AND On-Brand
    If your communications are not consistent with your products and company values, or are insensitive to information you’ve already collected, you may lose some of your highest quality leads. Include an e-signature, links to Twitter, LinkedIn… whatever you decide will demonstrate authenticity. Choose brand ambassadors wisely.
  • LEADER NETWORKS  |  TUESDAY, NOVEMBER 17, 2009
    [Product, Twitter] The New Symbiosis of Professional Networks: Social Media’s Impact on Business and Decision-Making
    The big three have emerged as leading professional networks: LinkedIn, Facebook & Twitter The average professional belongs to 3-5 online networks for business use, and LinkedIn, Facebook and Twitter are among the top used. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. Credible?
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Product, Twitter] Content Marketing for Fun and Profit
    Successful content marketing depends on getting your story told as much by folks on Facebook and Twitter as it does coverage in the New York Times (not that  that’s  such a bad thing). Or would you be better off getting that same retweet from an influential technology product manager or certified financial planner? Check it out.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 22, 2015
    [Product, Twitter] What’s Your Content Cadence?
    Frequency is more about productivity and cadence is more about your communication style. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter. Frequency is more about productivity and cadence is more about your communication style. I’m excited as hell. It was a good post.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 29, 2011
    [Product, Twitter] Can you adapt to radical social media marketing change?
    The ability to use the web to network, improve productivity, and find answers will be a highly-prized part of a personal skill portfolio.  Now you can explain to your spouse that all that time you’re wasting on Twitter is actually a career-advancement opportunity! Pigeons strutted around me waiting for a speck of food to drop.  Kelly. 
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 10, 2012
    [Product, Twitter] 3 Ways to Get B2B Social Media Value from Google+
    Many B2B marketers have already been scratching their heads trying to figure out how to make use of Facebook and Twitter. There are, however, reasons to believe that Google+ will be more valuable to B2B companies than Facebook and Twitter put together. Google+ Has More Appeal for Business than Recreational Users.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 3, 2010
    [Product, Twitter] The 9 Worst Ways to Use LinkedIn for Business
    However, just like Facebook and Twitter , there are several common mistakes that companies make on LinkedIn. The “Answers” section of LinkedIn is a fantastic place to find potential customers who have publicly revealed that they have a problem your service/product would solve. Twitter). Don’t Answer Questions.
  • SAZBEAN  |  THURSDAY, MAY 9, 2013
    [Product, Twitter] The Importance of Content Distribution to B2B Brands
    While a good marketer can be fairly invisible in their content distribution methods, it does show the need for making sure your content gets in front of the right people (and not just on Facebook, Twitter & LinkedIn). 'newspapers (Tehr?n) B2B selling is about building relationships with potential customers and being a knowledge resource.
  • SAZBEAN  |  SATURDAY, FEBRUARY 25, 2012
    [Product, Twitter] Top Internet strategy, marketing and technology links for the week of February 25, 2012
    Discover the Secrets of 9 Productive Bloggers: Blog Wise (ProBlogger). How to Customize Your Social Updates for Facebook and Twitter (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of February 25, 2012…  . The Four Starring Roles Every Business Project Needs (Marketing Profs).
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 24, 2013
    [Product, Twitter] Why Mad Men Marketing is Moot: Account Managing in the Digital Era
    The conversation needs to move away from “We need five banner ads to go live in one week” to “We need to develop a strategy to increase Product X purchases 10% from last quarter.”. Find Damian on Twitter at @idaconcpts and on Google Plus As he has said more than once, “You didn’t want it until I told you you wanted it.”.
  • CONVERSIONATION  |  THURSDAY, JULY 21, 2011
    [Product, Twitter] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
    It’s also about being a part of that cross-divisional customer-centric and cross-channel conversation and building brand strategies, which put the customer at the centre of your selling universe, rather than the product or service. Of course, it’s not the only division in most cases. Many businesses underestimate that.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 22, 2011
    [Product, Twitter] Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function
    They leverage LinkedIn and Twitter, and monitor news feeds about key accounts. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Demand Generation | Why it belongs in Marketing – Not Sales. Great show! David.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 8, 2013
    [Product, Twitter] Sales Prospecting Perspectives Weekly Recap - Week of November 8, 2013
    With a busy week behind us, we’re ready to celebrate Friday with some of our favorite articles shared on Twitter this week: What Moneyball Can Teach Marketers about Small Business Lead Generation. 'Happy Friday, blog readers! With two new hires on board, we’re poised to reach out to even more businesses. Does inbound marketing work for b2b?
  • B2B IDEAS @ WORK  |  WEDNESDAY, NOVEMBER 10, 2010
    [Product, Twitter] B2B Seminar Eavesdropping: “Branding Schmanding”
    He was an old-school print production guy who could accurately declare the details of a paper stock with a glance, a graceful flick of a corner, and a gentle fingertip stroke. The product was fully recognizable and conveyed the client’s ownership across all means of communication. Follow me on Twitter. Supercalendered.”
  • WEBBIQUITY  |  THURSDAY, MARCH 26, 2015
    [Product, Twitter] Five Expert Guides to the Best Blogging Tools
    What are the best tools for increasing your blogging productivity? ” 63 Blogging Tools That Will Make You Insanely Productive by Boost Blog Traffic. GetResponse ), productivity tools (like Dropbox ) and various WordPress plugins. 'Blogging, like any other task, is faster and easier with the right tools.
  • WRITING ON THE WEB  |  THURSDAY, DECEMBER 9, 2010
    [Product, Twitter] Content Marketing Tips to Get More “Juice”
    Make suggestions to other resources, including upselling to your products and services. How about sharing snippets in the form  of tips on Social Media sites like Facebook and Twitter ? Here are some content marketing tips to save you time and energy while getting more visibility on the Web. Blog this on Blogger. Digg this! Tweet This!
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 19, 2010
    [Product, Twitter] 5 Ways B2B Blogs Can Fast-Track Marketing Efforts
    Offering thought leadership blog content – rather than simply pushing product information – is an effective way to do so. B2B blog posts can provide additional in-links to products and services pages on websites. One of the most critical elements on B2B websites are products and services pages.
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 1, 2012
    [Product, Twitter] You Can Grow Your Business with Social Media. Learn How Here.
    You even have a Twitter account. Steve is a technology marketing executive with extensive product management, business development and strategic marketing skills, working with electronic components, factory automation and semiconductor capital equipment. BMA-NJ’s B2B Social Media Symposium (SMS) April 10, 2012 in Weehauken, NJ. Google.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 29, 2012
    [Product, Twitter] How to Grow Your B2B Business Using Social Media
    You even have a Twitter account. Steve is a technology marketing executive with extensive product management, business development and strategic marketing skills, working with electronic components, factory automation and semiconductor capital equipment. BMA-NJ’s B2B Social Media Symposium (SMS). One week from today. But now what?
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 9, 2011
    [Product, Twitter] Will Content Strategy Save Marketing?
    Marketing execs are always in the mindset of selling products; but, in a way, we need to think and act like magazine editors.&# would be honored if you follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Today’s buyers are clearly in charge. They want content created for their needs.
  • VERTICAL RESPONSE  |  THURSDAY, DECEMBER 19, 2013
    [Product, Twitter] How to Feature Your Customers on Social Media
    'If you’re simply using social media to send out an occasional post or tweet, you could be missing out: social channels are a great way to interact with customers because they’re already using Twitter, Facebook and other platforms to interact with friends and family. “The cover photo is like a billboard,” she says.
  • ONPATH  |  WEDNESDAY, APRIL 27, 2011
    [Product, Twitter] 15 Sales Lessons from the Cookie
    Demo your product quickly. Let people try the product early on in the sales presentation. Follow him on Twitter @cainetastic similar program airs in the US under the name Shark Tank. Watch the episode and read the sales lessons. She is asking for 300K in exchange for a 30% stake in her company. Here are the 15 Sales Lessons: 1.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, JANUARY 18, 2013
    [Product, Twitter] Four Things Marketing Can Say “Yes” About in 2013
    But we know releases about every account win or product update are bad media karma. strategic “leak” to the Productivity Prevention Department should produce an under-employed project manager who can spin this thing like a well-sugared toddler for most of the year. or follow me on Twitter @bizmarkter. Go ahead. Maybe not.
  • CONNECT THE DOCS  |  THURSDAY, NOVEMBER 19, 2009
    [Product, Twitter] ClickInsights: How to make marketing messages memorable?
    Blog Marketing Interactions Twitter Ardath421. If all they’ll gain is the knowledge that your product has yet another new feature, it’s time to rethink your messaging from your prospects’ perspectives. Blog Phoenix Rising Twitter RebelBrown. Blog Sales Leads Insights Twitter B2B_Sales_Leads. Blogs.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Product, Twitter] 6 Smart Strategies for Segmenting Your Dynamic CTAs
    Someone who is visiting your website for the very first time is probably much less qualified to buy from you than a visitor who has already downloaded some of your content and attended a product webinar. That sounds like a great opportunity to promote some of your more product-focused offers, like a product demo or a trial.
  • LOOPFUSE  |  MONDAY, MAY 21, 2012
    [Product, Twitter] LoopFuse in the Marketing Automation Times [Podcast]
    Some highlights: Loopfuse started in 2007 so we have a relatively mature and strong product platform that does all the things that marketing automation needs to do. You can follow LoopFuse on Twitter  here or join us on our Facebook fan page  here. It’s about 20 minutes long. Click this link to listen or download it. Enjoy!
  • LOOPFUSE  |  FRIDAY, JANUARY 6, 2012
    [Product, Twitter] Why choose LoopFuse for your marketing automation needs?
    In fact, he wrote up a great post on his decision, the other products he reviewed, and why he chose us in his  Lone Ranger Content Marketing post. LoopFuse tech support seems to be hanging out on Twitter a lot, and the quality of support for a free version bodes well for their commitment to customers. Thanks Bob!
  • LOOPFUSE  |  FRIDAY, SEPTEMBER 30, 2011
    [Product, Twitter] Ladies and Gentlemen, Start Your Marketing Automation Engines
    Making the decision to automate parts of your marketing process and to make use of a marketing automation software product are no exception. You can follow LoopFuse on Twitter  here or join us on our Facebook fan page  here. Sometimes getting started can be the hardest part. Take a look, download it , and read it.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 12, 2014
    [Product, Twitter] 7 Steps to Ensure Sales Forecast Accuracy
    The right contact at the right company in an ideal market can surely benefit from your product or service. You can connect with Matt via Twitter or his blog. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. Use consistent definitions. Know your sales cycle length.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 3, 2014
    [Product, Twitter] 3 Traits Of Superstar Marketers
    Most marketing leaders  struggle  with creating a productive relationship with the sales team. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'What separates the best marketers from the rest? Fortune has always favored the bold.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 5, 2011
    [Product, Twitter] Is This The End Of Social Media?
    He advises: CMOs need to discover new ways to do the old things that still matter: Offer products and services that someone truly needs, admitting that you want to sell stuff to them, and then properly serving them after they’ve given you their business. Is this the end of social media or a new beginning? What do you think? Want more?
  • B2B MARKETING ONLINE  |  THURSDAY, DECEMBER 2, 2010
    [Product, Twitter] Five questions to ask before beginning a social media initiative
    What started out as a primarily consumer-driven concept has become big business on many fronts: companies are marketing to customers via social networks; supporting customers and identifying trouble spots via Twitter; and leveraging these new social channels for market research and to qualify leads. How will I track and measure success?
  • B2B MARKETING UNPLUGGED  |  TUESDAY, MARCH 3, 2015
    [Product, Twitter] Only You Can Prevent Feature Puke
    We’ve all sat through endless pitches where some nervous rep breathlessly takes us through every, single feature of a product without ever really telling us what it does, why we might need it and how it might be helpful.  or follow me on Twitter @bizmarkter. Let’s start with this ad. Nasty. The issue here is fear. Related Posts.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 26, 2014
    [Product, Twitter] 20+ Amazing Examples Of Content I Wish We Created
    Is Innovation Leading to a New Age of Productivity in the U.S.? And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'I have to admit that I really geek out when I see a great piece of content. Amazing! Right? Maersk on Facebook. And 1.8
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 20, 2011
    [Product, Twitter] 12 B2B Social Media Predictions for 2012
    B2B companies will understand this year that it is more productive to drive traffic to their owned property, their website. It is the Beginning of the End for Twitter as a Social Network. The role of Twitter will change in 2012. 2012 is going to be a big year for adoption of social media for B2B companies.
  • HUBSPOT  |  THURSDAY, MARCH 29, 2012
    [Product, Twitter] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
    We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. Remember when I said it was easy to define the major social networks, like Pinterest, LinkedIn, YouTube, Facebook, and Twitter? And why should they be? And we have!
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 11, 2013
    [Product, Twitter] 5 Email Marketing Strategies for Customer Retention
    Connect with Jana on Twitter @jana_fung. So, you’ve just closed a huge deal for your product. friendly reminder email should be sent whenever there is a major marketing event going on in the customer’s geographic location that you’re hosting or a major change is occurring with your product or service.  Congratulations!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 13, 2013
    [Product, Twitter] The Radiohead Guide to Branding Excellence
    Take your brand to the limits in the areas of customer service, product design, and delivery. You can follow Chris on Twitter , connect with him on LinkedIn , and circle him on Google+. 'By Christopher Craft, {grow} Community Member. Radiohead’s masterful management of their brand is a blueprint for excellence. They record creatively.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 22, 2013
    [Product, Twitter] Sales Prospecting Perspectives Weekly Recap - Week of November 22, 2013
    Some of these ideas are very innovative; have you ever sent your prospect a personal YouTube video about how your product can help his or her company? It''s important to understand how client goals align with company goals, and to bypass those which don''t, which might lead to process and production problems. on Tuesday. Agree?
  • INBLURBS  |  MONDAY, JANUARY 24, 2011
    [Product, Twitter] 10 Ways to enhance your Facebook Static page
    5 Twitter Updates: Twitter is very popular like facebook all over the world. The important thing is everyone is on the twitter right from politician to businessman. So, you can import all your tweets from your twitter account and stay in touch with latest information and news. 40 ideas tips for facebook product pages.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 12, 2011
    [Product, Twitter] 3 Tips to Use Social Media for Exceptional Customer Service
    After feuding with the employee for a good two minutes, I paid the bill and went on with my day—until I logged on to Twitter. immediately tweeted at the company's Twitter account relaying my vexation with its menu’s vague messaging. A few weekends ago, a certain fast food restaurant upset me. 2) Own Up to Your Mistakes.
  • HUBSPOT  |  TUESDAY, JUNE 19, 2012
    [Product, Twitter] Who Should "Own" Social Media at Your Company?
    Wouldn't your sales team like to know if their assigned leads were asking questions about your products on Twitter? And aren't customers constantly flocking to social media to complain about or seek help with products and services? It's a common debate in many businesses. Sales? Marketing? Customer Service? Let's be honest.
  • AD YOUR COMMENT HERE  |  TUESDAY, FEBRUARY 1, 2011
    [Product, Twitter] [Article Summary] HBR: Best Buy’s CEO on Learning to Love Social Media
    A few minutes later later I received a note from Jen Whitacre, a product specialist in one of our stores in Missouri.  Over the next hour we e-mailed back and forth through TwitterTwitter lets us demonstrate that we’re one of those companies.&#. That’s the key point: You can’t just dabble in social media. 
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 22, 2011
    [Product, Twitter] 4 Ways to Protect the Reputation of Your Small Business Online
    By now, most small business owners understand the important role the Internet plays in helping to raise and drive interest and demand for products and services. Am I prepared for negative conversation about my products and services? We really liked it at Mashable and wanted to share it with our readers too. Research & Planning.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 1, 2012
    [Product, Twitter] Google’s new privacy policy is definitely good for Google
    It makes sens the the privacy policy might be lengthy, especially because Google is delivering one policy to cover every one of its products. went to Twitter to complain about how painful it is to see what the privacy policy is about, and I was rewarded with a long Twitter conversation with a couple of smart folks.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JUNE 23, 2010
    [Product, Twitter] Webinar Q&A Part 2: How to Build an eMarketing Strategy to Drive Sales
    Content written to help them think through issues, get more value from your products/solutions and address new industry trends will stimulate conversations as long as it’s written to match their perspectives. No sales offers, no product pushing, etc. How to promote business through social media (ie Facebook, Twitter, etc)?
  • LEADER NETWORKS  |  FRIDAY, DECEMBER 18, 2009
    [Product, Twitter] Why You Need A Social Media Policy in 2010
    For free, any employee can create a Twitter or Facebook account, create a LinkedIn or Xing profile, hook their email to Plaxo, start a blog, write a post in a forum, leave a comment, rate an article and the list goes on. Should all sales staff, for example, use a similar moniker in their Twitter name or is it up to the person to decide?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 24, 2014
    [Product, Twitter] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
    Follow Seth on Twitter @sethwlieberman. Is there some sort of quiz or assessment that you can create around your product or service that plays to this? Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been acquired but none of his kids. ’, ‘What European City…?’,
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 21, 2014
    [Product, Twitter] 50 Unique Ideas for Your Next Email [Guide]
    You can also highlight an unusual or eccentric product that your company makes. In an email, Sephora used the holiday, which lands on January 25, to encourage customers to try a beauty product that they wouldn’t normally use. Bring your list of products or services to life with a video and email the link to your customers.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Product, Twitter] The CIO and Social Media: Embracing Change
    'Author: Greg Higham Seventy-five percent of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other social media accounts, according to a recent study from the University of Massachusetts Dartmouth. Online chat was counter-productive to getting work done, so it should be shut off. The Old Way. Putting a Structure in Place.
  • LEAD VIEWS  |  TUESDAY, DECEMBER 21, 2010
    [Product, Twitter] B2B Social Media Marketing –Is it relevant?
    Common social media marketing tools include Twitter , blogs, LinkedIn , Facebook , Flickr and YouTube. The best part is social media can don multiple hats, same accounts and profiles can be used to promote products, to attend to customers, generate new business leads and respond to customer feedback. Wonder why?
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 18, 2012
    [Product, Twitter] Are Complaints the Biggest Social Media Traffic Drivers?
    Put your hand up if the answers yes… Was it the stale bread in your lunch time snack, a broken product or something that you purchased but it didn’t work or was it something bigger? completely vented my frustrations and within a few hours Virgin’s Twitter team had resolved the issue. Did you do it?
  • SOCIAL MEDIA B2B  |  TUESDAY, AUGUST 10, 2010
    [Product, Twitter] Connect Your B2B Customers with Social Media Profiles
    Gather insights from a Twitter feed or LinkedIn profile to provide marketing intelligence which can be used to create more personalized communications. Klout allows you to find and engage Twitter influencers based on topic or hashtag so you can understand their network value. Business is getting more and more social. If so, which ones?
  • CONNECT THE DOCS  |  TUESDAY, DECEMBER 8, 2009
    [Product, Twitter] ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0
    Blog White Paper Pundit Twitter Jonathan_Kantor. thorough understanding of how business decision makers assimilate white paper information that forms our development, production, and design strategy. When we think of “writing” we think of a basic productivity task. Crafting White Paper 2.0 Jonathan Kantor.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 25, 2012
    [Product, Twitter] Who Should Control Your Marketing Content?
    marketer tends to be focused on promoting the product, its features and benefits, and exudes more of a sales vibe. The story needs to be consistent across all the platforms used to promote your content, whether that is your website, Facebook, Twitter, Blogs, White Papers, Case Studies, or your employees. Seems easy, right?
  • B2BBLOGGERS  |  WEDNESDAY, MAY 12, 2010
    [Product, Twitter] #B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter #B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter? You can follow him on Twitter at @KentHuffman. Or is it?
  • HUBSPOT  |  TUESDAY, JUNE 19, 2012
    [Product, Twitter] Why You're Struggling to Measure the Value of Social Media
    when was the last time you bought something immediately after clicking through a Twitter or Facebook link? Most customers discover companies through social media, then take some time to get to know their products or services -- subscribing to emails or returning again through another channel. Think about it. What are my best channels?
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 17, 2012
    [Product, Twitter] Focus On Customers and Run Like Never Before
    Rather than using a traditional landing page with product information, the  Run Like Never Before  campaign links back  to the  Business Innovation from SAP site  to let people further explore how these innovations can enable their vision for their business. If you read this blog regularly, you know I write mainly about 2 things. Strategy
  • VOICE-BASED MARKETING  |  FRIDAY, NOVEMBER 8, 2013
    [Product, Twitter] 5 Marketing Tips from Albert Einstein
    If the value is there and you are providing a product or service that is worthwhile and makes people’s lives easier, the rest will come on its own. We’re offering complex products with multiple layers and we want to share all of the amazing (and complicated) things that it can do. What advice would he give? ” Try new things!
  • MARKETING ACTION  |  THURSDAY, MARCH 27, 2014
    [Product, Twitter] How (and Why) to Use Social Media Meta Tags (Part 2 of 2)
    In Part 1 we looked at tags that work with Facebook and Twitter (OpenGraph and Twitter Cards); in this post, we’ll examine the tags for Pinterest and Google+. Google Plus can use meta tags in Articles, Blog, Book, Event, Local Business, Organization, Person, Product, and Reviews categories. Rich Pins on Pinterest.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 6, 2014
    [Product, Twitter] Content2Conversion Keynote Recap: 5 Tips For The Challenger Marketer
    The strategy we’ve all been running in B2B marketing has moved from selling individual products, because they can be commoditized, to selling solutions that sell bigger, broader services needs,” Adamson noted. Follow the Content2Conversion event discussion on Twitter with the hashtag #C2C14. This isn’t new. for your messaging strategy.
  • ENGAGE  |  MONDAY, MARCH 5, 2012
    [Product, Twitter] This is not ‘Nam. This is grammar. There are rules.
    We communicate through services that give us limited characters to get our point across, and our messages flicker on iPhone and Blackberry screens, quickly down Twitter feeds, across Gchat windows, and in Pinterest captions. But you know what else is weird, sometimes difficult, and full of seemingly redundant and unnecessary rules? Monopoly.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 17, 2015
    [Product, Twitter] Infographics are great for Content Marketing
    'Jeff Ogden  (follow me on Twitter at @fearesscomp ) of Find New Customers , the most likeable company in B2B marketing today is partnered with Likeable Local , who uses Hubspot and they have a very popular blog. If you need new customers, visit Find New Customers. Likeable Local is Social Media Marketing Software to make YOU more Successful.
  • B2B IDEAS @ WORK  |  FRIDAY, MAY 27, 2011
    [Product, Twitter] Think Outside the B2B Trade Show Booth
    However, show-specific blogs were written and promoted via Twitter and LinkedIn. As a follow-up, the leads were given an opportunity to download an industry-specific ezine and placed into a lead-nurturing campaign that would offer content geared towards educating prospects rather than hammering them with product features. SITUATION.
  • LEADER NETWORKS  |  WEDNESDAY, MARCH 7, 2012
    [Product, Twitter] Are You Ready For A Discussion Or Do You Want To Have A Monologue?
    This persistent information flow creates a robust body of work about the product, service or company. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. Recently, I blogged about measuring engagement in online communities. Social media can be a fast and effective way to accomplish this goal.
  • ENGAGE  |  FRIDAY, FEBRUARY 8, 2013
    [Product, Twitter] Fashion and Beauty Publications Strike a Pose with Advertising Sales
    True to its nature, the fashion and beauty magazine category ignored the status quo and set its own trend, creating innovative and lucrative products that drove them to close their fiscal year with a 7.3% Readers can virtually interact with beauty editorial by digitally trying out various products, beauty trends and more. So what?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2011
    [Product, Twitter] How to Measure Your Social Media Lead Generation Efforts
    Follow her on Twitter @ashjbee. This measurement counts any actions that your audience takes, including: Retweets, @Replies – These gestures on Twitter show that your content resonated with the audience, and they were inspired to share, ask a question, or associate themselves with your brand. Opportunity. Conversion. Analytics.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 21, 2013
    [Product, Twitter] The Top 9 Videos From Brands This Year
    Who created content that didn’t just pitch their products. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'It’s that time of year to start thinking about what have we done well, as an industry. hope you enjoy the videos!
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Product, Twitter] How Food Trucks are Advancing Business with Social Media
    The brand mainly features Johnsonville products, like sausages and brats. The Butcher’s Son exclusively uses Twitter and Facebook to spread the word about where they’re headed and what they’re up to, including “human” elements like sports mentions and light language. It even pulls up Twitter streams for those trucks that have them.
  • CONFLUENT FORMS  |  THURSDAY, FEBRUARY 7, 2013
    [Product, Twitter] Your business should be blogging (actively!)
    And that doesn't mean ditching any other social media activities and services you might be using (Facebook, Instagram, Twitter, Pinterest, etc.), A lot has changed in the last few years and especially in the last few months where online marketing is concerned. Changes to Google's search algorithms (Panda, etc.), Give us a call !
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2012
    [Product, Twitter] How to Tackle Real-Life Social Media Customer Service Obstacles
    eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. See that first Twitter account? Best Buy employs a force of 3,000 tweeters to help with customer service issues on Twitter. think not.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MARCH 17, 2010
    [Product, Twitter] B2B Email Design – Gallery 2 « The Effective Marketer
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! This post is another installment of the “gallery” concept so that you have more designs to review and use in your own creative process. Click on the images for larger version. Short copy.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Product, Twitter] Five Free Tools for Startups to Measure Impact of Online Videos
    You can check out his website  Melbourne Video Production for more information. Follow him on Twitter and Facebook. 'Video camera in action. Photo credit: Wikipedia) There are a lot of fancy tools which are being used by experts to track the progress of their video marketing campaigns. Vimeo users focus on creating creative shorts.
  • SAZBEAN  |  MONDAY, JUNE 18, 2012
    [Product, Twitter] How to monitor social media for business
    Or maybe you have a niche product aimed at Google employees and most of the conversation is happening on Google Plus. You might discover that people on Facebook like your PR campaign but people on Twitter do not or vice-versa. Social Media to Sales (Photo credit: sazbean). “Social media doesn’t work! Analyze customer sentiment.
  • SAZBEAN  |  MONDAY, JULY 12, 2010
    [Product, Twitter] Social Media Insights from a Newbie
    If someone is having a problem, you don’t just want to swoop in with a product promotion. Many new Twitter users are amazed when they get the first response to something they tweet. Just watching and helping a client struggle with learning how to use social media offers a lot of great insights. Getting Started. Monitoring.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2011
    [Product, Twitter] 7 Social Media Time-Sucks to Eliminate Today
    You have one Twitter account for customer service, another for marketing, and yet another for Sales. It doesn't matter if Facebook, Twitter, and LinkedIn are the most popular social networks overall. Stop talking about your product. But another very important thing inbound marketers must optimize is time. Connect with HubSpot
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 1, 2011
    [Product, Twitter] Dreamforce: Buyer Behavior Marketing in a Social World #DF11
    by Jesse Noyes | Tweet this If you’ve done b2b marketing in the past decade, you know most of the research buyers do around products and services has moved online. “Our biggest marketing opportunity is the product itself,&# Geeta said. Twitter. You know this. But do you know what to do with this knowledge. Facebook.
  • HUBSPOT  |  MONDAY, AUGUST 5, 2013
    [Product, Twitter] Let's Get Personal: Why We Need to Market to Individuals, Not Audiences
    Tailored content, site experience, and even products, are all what the customer expects. Technology will enable delivering personalization at scale, but there’s nothing like old-fashioned conversation to remind you that those data points in your analytics dashboard are real people using your product. Technology changed all that.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 28, 2012
    [Product, Twitter] Social Media Marketing Strategy: Starts with Who
    Basically, these are models of the different user types who may buy or influence the purchase of your products. Janet has been on Facebook since she graduated college and wants to check out Google+ based on a tip from one of her twitter friends who loves the G+ Circles feature. Let’s start with strategy. What does it actually mean?
  • LEADER NETWORKS  |  SATURDAY, JANUARY 23, 2010
    [Product, Twitter] Engagement Is The Business Goal
    How can using social media help the business, sell more services, or better a product line? Some companies choose to engage on existing social channels, such as Facebook, LinkedIn and Twitter where there are a large number of people, thus increasing their odds of reaching more people.
  • LEADER NETWORKS  |  TUESDAY, APRIL 20, 2010
    [Product, Twitter] Business Credibility Is Different From Social Trust & Friendship
    The content that you create will be a solution to those people's problems and will not mention your company or products at all! Too often Twitter is misused by professionals who treat it informally. quick scan of a twitter stream can reveal inappropriate commentary, a likelihood of confidentiality breaches ("great sales call with XYZ!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 19, 2011
    [Product, Twitter] 5 Common Stages of B2B Lead Nurturing
    This is a great time to introduce case studies that provide more depth into how customers solved similar issues, data sheets that demonstrate the impact of your product, and white papers that shed more light on your industry. Twitter. Let’s just say it can feel more like an odyssey than a simple business transaction. Welcome. Facebook.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 29, 2014
    [Product, Twitter] What the World Would Be Like If B2B Marketing Didn’t Exist?
    After all, InsideView found that LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually. If the product or service is boring, focus on the outcomes and the personal stories of the people or companies who were affected by what your company has to offer. Real Personalization Would Exist.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 20, 2012
    [Product, Twitter] Four All-Stars of B2B Social Media Branding
    Instead, each video educates viewers on aspects of the GE product set, building brand comprehension, awareness and affinity. ARAMARK also spotlights its products with Facebook photos of items like the Chicken Florentine Nachos offered at Paul Brown Stadium recently. How are you integrating social media into your B2B marketing? mmm!).
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Product, Twitter] The 5 Pillars of a Successful Sales Pitch
    Thanks to what we call “information abundance”, today’s sales teams face new challenges in selling products. Our prospects can now do an incredible amount of research on our products before they buy (of course, that’s where lead nurturing comes in). Ask questions that put your company ahead of your competition. 2) Research. Sales
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 10, 2012
    [Product, Twitter] 10 Tips on How To Create High Quality Content for Blogs, Newsletters, and Other Content Marketing Initiatives
    If you’re included on Twitter Lists , look at the names of the Twitter Lists for which you’re included as hints for potential content ideas as well. Do keyword searches on Twitter or Google Plus and see what comes up for ideas as to what your audience might be interested in. How so? Want to take it a step further?
  • FIFTH GEAR ANALYTICS  |  MONDAY, MARCH 19, 2012
    [Product, Twitter] Five Engagement Strategies for Bank Marketers in 2012
    Powerful models can be run against your customer files to identify customer behavior triggers that tell you it’s time to sell specific products, or suggest the use of new services.  Follow Martha on  Twitter  or connect with her on  LinkedIn. Martha Bush. Below are five ideas for the bank marketers –. Are you ready?
  • VOLACCI  |  MONDAY, DECEMBER 9, 2013
    [Product, Twitter] 6 Drupal Modules That Instantly Boost Your B2B Social Engagement
    Twitter Cards - Metatags for Twitter are a relatively new way to raise your social profile. Bringing in a Twitter or other social feed allows for creative social solutions, like sharing all of your employees tweets on the About Us page or aggregating all the comments about your brand or product. See Janrain''s solutions.
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