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  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Product, Twitter] Prove Your Worth:10 KPIs for Marketers
    To prevent churn, you need 360-degree view of your customer , and to constantly be monitoring customer satisfaction and usage of your product. 4. What is it that causes someone to search for your product for the first time? How many customers are you acquiring with Facebook, LinkedIn, Twitter, Google+, etc.? Sales Revenue.
  • B2B MARKETING ONLINE  |  THURSDAY, JUNE 17, 2010
    [Product, Twitter] Living in a word-of-mouse world
    Jon Zilber first used this expression in 1991 in MacUser magazine: “You really need to look beyond the mice to decide which product is best for you. mean, if we didn’t like something, a product, service, whatever – we we’re told ‘write into our complaints department” (like that was going to fix anything). Exactly…. Nice one Jon….
  • LEADER NETWORKS  |  MONDAY, JULY 18, 2011
    [Product, Twitter] Social Business Readiness: 5 Questions for Customer Care Executives
    Funny thing about customers: unlike staff, you can't make them stop talking in public about what they like -- or don't like -- about your products, services, policies, practices or personnel. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. Your customers are talking about your company right now.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 13, 2016
    [Product, Twitter] How to Use Native Advertising Without Getting Fined by the FTC
    By now, you’ve probably heard the term “native advertising,” which means “content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online.” Find Kerry on  Google+  and  Twitter. By Kerry Gorgone, {grow} Contributing Columnist. Enter native advertising.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 26, 2015
    [Product, Twitter] How To Work with Subject Matter Experts In A B2B Content Marketing Program
    Along with these industries come complex products, which can sometimes lead to the challenge of executing complex content marketing initiatives for the desired audience. Sometimes SMEs have been on the product side of the business, and other times they are part of the consulting part of the business. Complete Keyword Research.
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 21, 2011
    [Product, Twitter] How to Use B2B Social Media for More Efficient Lead Qualification
    It’s simple and highly effective for leveraging social intelligence to improve sales productivity and customer engagement success. However, social media proliferates such information as prospects’ share valuable insight through their social networks, including LinkedIn, Facebook and Twitter. Social Media: Selling’s Stethoscope.
  • HALEY MARKETING  |  TUESDAY, SEPTEMBER 8, 2015
    [Product, Twitter] How Should Our Staffing Firm Use YouTube?
    As with many of the other social channels, including Facebook, Twitter and Google+, YouTube provides an opportunity for you to answer questions and provide valuable resources for your key audiences. Videos can be created in many ways, from professional production to short clips shot directly from your smartphone. Create videos!
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 3, 2015
    [Product, Twitter] Omni-Channel and the Future of Customer Experience
    While contact centers focus on building omni-channel process capabilities, the fact that agents often lack the ability to actually manage client interactions from a single screen via the desktop means that companies incur significant unnecessary costs due to a loss in productivity. Observations from G-Force 2015. Analytics.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 17, 2011
    [Product, Twitter] 78 Tweetable Moments From Social Media Plus #SMPlus
    servantofchaos: People don’t want to buy products, they want to buy solutions. elizabethnow: In biz – nobody wants to buy products, they want to buy solutions – find ways help your customers. things to a great #linkedIn profile: customize headline, add photo, add your websites, add twitter, customize your link.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 17, 2016
    [Product, Twitter] Unifying Your Database to Increase Event Registration: Essential Tips
    Take a look at this list of 8 tips for getting your event trending on Twitter, as an example. Understand their sales and decision cycles when they’re evaluating new products and services. What products and services are your most engaged audiences seeking out but missing? Who exactly are your most engaged readers? Media
  • MARKETING ACTION  |  THURSDAY, MARCH 27, 2014
    [Product, Twitter] How (and Why) to Use Social Media Meta Tags (Part 2 of 2)
    In Part 1 we looked at tags that work with Facebook and Twitter (OpenGraph and Twitter Cards); in this post, we’ll examine the tags for Pinterest and Google+. Google Plus can use meta tags in Articles, Blog, Book, Event, Local Business, Organization, Person, Product, and Reviews categories. Rich Pins on Pinterest.
  • HUBSPOT  |  THURSDAY, MARCH 22, 2012
    [Product, Twitter] The Tactics You Need to Capitalize on the Fast Pace of Social Media
    On Twitter it's even lower at 2.8 So unless you want to spend the entire day clicking refresh on your Twitter stream, implementing some social media monitoring technology is the best way to stay on top of the conversations. And when customers take to Twitter, Facebook and the like with an issue, they expect a response immediately.
  • HUBSPOT  |  THURSDAY, OCTOBER 13, 2011
    [Product, Twitter] 5 Fantastic Ways to Engage Your Social Media Followers
    With Twitter and other forms of social media in the mix, there is no reason why you shouldn't be constantly engaged by your favorite brands. It is now often someone's first instinct to go right to Twitter to complain about a product or brand. Ask your Twitter followers and Facebook fans what they think about a current event.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 24, 2010
    [Product, Twitter] 6 Compelling Reasons to Use LinkedIn Signal (with 4 Caveats)
    While the new product was only available in beta for some time, my good friend Glen Loock recently mentioned to me that now anyone can access the application through LinkedIn Labs , or better yet, here’s the official link for Signal. Looking to see who on Twitter is talking about a given subject in any region of the world? 
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Product, Twitter] 5 Ways You Can Add Social Proof to Your Landing Pages
    Your product or service could be the best in the world, and it''s okay to lay that claim -- it''s just that people may not believe you unless they hear it from other people, too. On Twitter, you can track mentions of your offers, products/services, or company with a third-party tool like Social Inbox. Would you believe me?
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Product, Twitter] The 4 Cs of Social Media
    It can include 140 character tweets, photos, brief product updates or FAQs. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. closely follow people on Twitter who are active in sharing information relevant to my job.
  • HUBSPOT  |  WEDNESDAY, APRIL 18, 2012
    [Product, Twitter] How to Design a Persona-Centric Website Experience
    Consider the following when building your buyer personas, and for even more in-depth information on the topic, check out this checklist of questions to ask when developing buyer personas : Segment by Demographics: Start developing personas by researching your existing customer base to identify the most common buyers for your products and services.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Product, Twitter] What Is CRM? [FAQs]
    Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. That way sales reps can be more effective and more productive. We talk a lot about using your blog to answer questions your customers have. Today’s question of the day: What is CRM? Everyone in marketing tosses this acronym around.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 22, 2015
    [Product, Twitter] 7 Tips to Creating a Memorable Slogan
    If you’re creating a new slogan for your business or product, you want something that represents your brand and is easy to remember. Use Twitter to host a slogan contest with a designated hashtag to track entries. What makes a slogan memorable? According to The Washington Post , the top four most recalled slogans are: Just do it!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 6, 2011
    [Product, Twitter] Has social media stalled? Literally.
    While the term “social media” might have been coined with the rise of Facebook, Twitter, and blogs, these sites are mere copies of the original collaborative social networking — the bathroom stall. Product reviews: The idea for public reviews did not start with Yelp.  “For a good time, call Stacy.&#   ‘Nuff said.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 16, 2012
    [Product, Twitter] How Hotels and Restaurants Can Benefit from Social Media Events
    It may seem counter-productive to invite locals into your hotel, as hotel business relies on over-night visitors and, obviously, people who live in the city where the hotel resides aren’t going to be staying over there. Social Media events are a great way for hotels and restaurants to gain exposure. They’ve now tasted the food.
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 11, 2014
    [Product, Twitter] How To Create B2B Website Content That Sells
    Educate and offer value - Sure, your website should have information about your products and services. And when you publish a blog post, set up your site so that it autopublishes content to your company''s social networks like Twitter, LinkedIn and Facebook. 8. " Content is what people - and search engines - are looking for.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 29, 2014
    [Product, Twitter] What the World Would Be Like If B2B Marketing Didn’t Exist?
    After all, InsideView found that LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually. If the product or service is boring, focus on the outcomes and the personal stories of the people or companies who were affected by what your company has to offer. Real Personalization Would Exist.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 25, 2013
    [Product, Twitter] 6 Essentials Steps to Increase Lead Conversion
    In today’s social media world, it is essential to pay attention to your potential customers through  social networks such as LinkedIn, Twitter, Facebook, etc. Know who influences your customer’s purchasing decisions and where they find information about your products. Are you looking to increase your lead conversion rates? Sales 2.0
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 22, 2013
    [Product, Twitter] 5 Tips to Writing More Effective Cold Emails
    If I was emailing someone about a social media marketing solution, I could use this strategy in the following way: Hi X, I noticed that you have been putting a lot of emphasis on building a  twitter presence. Finding ammunition is as simple as checking the corporate twitter. Demonstrate That It’s a Unique Email. That’s amazing.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Product, Twitter] 6 Ways to Establish Yourself as an Industry Thought Leader
    Being known as a thought leader in your industry is a huge step in the right direction toward increased credibility for your business and its products/services. well-written blog will make prospects and current customers confident that the products and services they buy from you are created using industry expertise.
  • KOMARKETING ASSOCIATES  |  FRIDAY, NOVEMBER 15, 2013
    [Product, Twitter] 5 Must-Watch Google Webmaster Videos for the B2B Marketer
    B2B marketers can use schema tags for webinars, putting author tags on whitepapers and case studies, and for reviews on product pages. Once implemented, these tags present an opportunity to increase click through rates, providing more organic traffic to your product pages, so I recommend getting these up as soon as possible.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 4, 2012
    [Product, Twitter] Social Business Q&A: 10 Questions with Augie Ray
    My definition of social business is that it is a new form of business–new products, services and business models enabled by social behaviors and technology and the widespread availability of individual data. think automakers have done some very interesting things to build social directly into their products.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 9, 2012
    [Product, Twitter] 4 Pervasive Myths About Brand Journalism
    Hiring a reporter or editor won’t solve any credibility issues, especially if you try to claim that this employee will provide an objective viewpoint on your product space. by Jesse Noyes | Tweet this Some deem it a revolutionary movement in business. Others call it marketing under another name. So what is brand journalism?
  • ACT-ON  |  WEDNESDAY, FEBRUARY 24, 2016
    [Product, Twitter] The Top 5 YouTube Analytics Every Marketer Should Know
    It’s the same on Facebook or Twitter – if you don’t have the likes or followers, don’t expect to get your posts read. If people are interested in your videos and products, one way to show that interest is by subscribing to your channel. Photo Credit: Bloomua / Shutterstock.com. Of course not.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Product, Twitter] The Best Career Advice We've Ever Gotten
    He gave me an opportunity to run paid ads on Twitter, and when I hesitated, he told me to say yes even though I had no idea how to run paid ads on Twitter. Meghan Keaney Anderson, Director of Product Marketing. It makes perfect sense -- if you make people''s lives easier, they''ll want to work with you. sorry, boss). Keep going."
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Product, Twitter] 8 Great Marketing Blogs You Probably Don't Follow (But Should)
    All the tricks in the book to load your funnel won’t save you if customers are actively fleeing your product as fast as you can shovel them into the funnel.” They’re well worth following on Twitter, too, @Oktopost. 8) RADIUS. Those people are missing out. Is rich narrative possible in structured content? Is SEO irrelevant?
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 14, 2011
    [Product, Twitter] Adios and good luck, OneSource
    Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation.
  • INFER  |  THURSDAY, MARCH 17, 2016
    [Product, Twitter] Infer Releases Profile Management Platform to General Availability; Adds Net-New Profile Builder
    Infer has built thousands of predictive models that analyze key signals – such as a company’s business model, technology vendors, relevant job postings, public filings, social presence, website activities, marketing automation data, product usage data, and other attributes – to produce around 1.5 Follow Infer on Twitter @InferInc.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 31, 2012
    [Product, Twitter] B2B Lead Generation | Top 10 Guest Posts You May Have Missed
    The Problem with Kids: How Your Products and Services are really Perceived (PostClick marketing blog). Follow Jeff on Twitter. Guest posts are a great way to promote your company and be thought of as a thought leader. They are also very useful for search marketing, because they provide inbound links. We hope you enjoy them.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 23, 2011
    [Product, Twitter] B2B Marketing Trends I’m Thankful for
    Social media sites like Facebook, LinkedIn, Twitter, YouTube and Google Plus have indeed grown and allowed the average citizen platforms from which to voice their preferences. They will take advantage of the long-tail of demand , which allows them to get found online for even the most obscure products and services very cost-effectively. 2.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 1, 2011
    [Product, Twitter] The Decks Are Cleared and the Rocket is Ready to Launch
    Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in online lead generation.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 3, 2011
    [Product, Twitter] The Aprimo Marketing Summit 2011
    Follow  Jeff on Twitter or download the  free white paper on lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 16, 2011
    [Product, Twitter] Getting Ready for the Aprimo Marketing Summit
    Follow  Jeff on Twitter or download the  free white paper on lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation.
  • LEADER NETWORKS  |  WEDNESDAY, NOVEMBER 3, 2010
    [Product, Twitter] Social Media for the B2B Marketer - Doing The 4-Step
    Another client needed to drive leads and increase the adoption and use of their products. For example, if you need to reach senior professionals, LinkedIn is more likely to be a productive environment than, say, Twitter. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778.
  • SALES INTELLIGENCE VIEW  |  MONDAY, MARCH 19, 2012
    [Product, Twitter] InsideView Announces Social Intelligence Alliance with Microsoft
    The integration of InsideView with Microsoft Dynamics CRM is the result of the two companies’ focus on reimagining CRM to create a fantastic and productive experience by providing useful, actionable insights about customers and prospects to sales professionals,” said Dennis Michalis, General Manager, Microsoft   Dynamics CRM.
  • B2BBLOGGERS  |  WEDNESDAY, MAY 12, 2010
    [Product, Twitter] #B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter #B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter? You can follow him on Twitter at @KentHuffman. Or is it?
  • THE EFFECTIVE MARKETER  |  THURSDAY, MARCH 24, 2011
    [Product, Twitter] Why Sales and Marketing Don't Get Along « The Effective Marketer
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! from the marketing guy and “Their leads suck!&# from the sales guy. No news there. But why is that this fight on lead quality continues? Like Be the first to like this post.
  • HUBSPOT  |  TUESDAY, AUGUST 11, 2015
    [Product, Twitter] Want People to Forward Your Emails? Try These 4 Data-Backed Tips
    By including links to share via email, Facebook, or Twitter, Anytime Fitness motivated their subscriber to share -- and they made it extremely easy to do so. 4) It's about something naturally shareable. New Products, Services, and Store Openings. Similarly, store closings and product recalls were also forwarded a lot. Events.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 29, 2014
    [Product, Twitter] Live from OpenWorld 2014: Why the Best Data-Driven Marketers Are Decidedly Old-School
    ” For marketers, getting outside of the building and validating your marketing personas, for instance, means talking directly to people who are or might be interested in your products. Stay tuned for more coverage of Oracle OpenWorld, and follow the event discussion on Twitter with the hashtag #OOW14. So get outside.”
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 17, 2011
    [Product, Twitter] 3 Successful B2B Marketing Promotions At SXSW
    Between the sponsorships of the event and the trade show, there are companies pitching their products and services to other businesses, and that’s B2B. SMB Marketing Takeaway: Create a visible display that shows an unusual use of your product or service, but make it fun and memorable. Have them interact with your product.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Product, Twitter] Find a Truth: Unilever’s Marc Mathieu on The Next Era of Marketing
    Think of how Facebook and Twitter and Google have changed our personal lives. So if consumers are using Twitter, if they’re on Facebook, then those are also important trends to incorporate into the organization as well. So they’ve started to put the Apple brand in the core of the product brands. Share the truth.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 3, 2016
    [Product, Twitter] 5 Ways to Speed Up Your Content Editorial Process
    Production and Editorial Management. Content Production. Canva includes templates for every type of visual graphic imaginable (Facebook and Twitter cover images, for example), and images can be easily tweaked for uniqueness within seconds. But content takes time to produce and get out into the world. Repurpose Existing Content.
  • SAZBEAN  |  SATURDAY, OCTOBER 13, 2012
    [Product, Twitter] Top Internet strategy, marketing and technology links for the week of October 13, 2012
    Would You Read Your Blog? News & Notes
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 3, 2013
    [Product, Twitter] The 3 Questions Every Email Marketer Should Answer: Holiday Edition
    Whether it’s a retargeting ad, or a highly targeted email we receive after visiting specific product pages, we want our experiences to acknowledge who we are and what we have done. Author: Raymond Coppinger I have something to tell you – I don’t like shopping. In fact, the thought of a shopping expedition fills me with dread. Here goes: 1.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 3, 2013
    [Product, Twitter] Is It Finally Time to Bid Adieu to the Press Release?
    Some, like Twitter, have never issued a single one. While press releases may live on for a few more years, it’s safe to say that if you’re still relying on them as your primary tool for relaying products or company news, you’re at risk of falling behind. I have a confession to make. My “real” email was my personal Gmail account.
  • SNAPAPP  |  THURSDAY, JANUARY 15, 2015
    [Product, Twitter] SnapApp of the Week: Atmel’s Simply AVR Video Contest
    For companies offering highly technical products and services, it can be challenging to create content that captivates, entertains, and sticks with their audience. The team wanted to fully engage their audience while building recognition of the Atmel brand, technology, and products – without using expensive custom development. Results.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2011
    [Product, Twitter] 23 Reasons Inbound Marketing Trumps Outbound Marketing [Infographic]
    As consumers change the way they research and shop for products and services, so must we -- eliminating ineffective and expensive traditional marketing tactics like cold calling, direct mail, and print and TV advertising, and instead leveraging tactics that appeal to how the modern consumer shops, such as SEO , social media , and content creation.
  • HUBSPOT  |  FRIDAY, APRIL 20, 2012
    [Product, Twitter] Klout to Launch Brand Pages: Should Marketers Care?
    Make them feel like an integral member of your community, and ask them to write reviews, be beta testers on new product rollouts, and refer you to others that might like to use your products or services. 2) Social Media Buttons. If you click "tweet," Klout will automatically pull the Twitter username of the person giving you a +K.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Product, Twitter] How to overcome the fact that people are NOT reading your emails
    At least by taking the responsibility into my own hands I can steer the effectiveness of my email and business communications in a better, more productive direction. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. People simply are not reading your emails. Being brief. Don’t you agree?
  • CMO ESSENTIALS  |  WEDNESDAY, JUNE 3, 2015
    [Product, Twitter] Personalization 3.0: Turning Your Website into Your Best Salesperson
    frequent speaker at leading industry events, Andy has more than 20 years of experience helping software companies launch products, drive demand, improve sales productivity and develop revenue-generating content marketing programs. You can follow Andy on Twitter at @AHZimmerman or @Evergage. More personalized? Relevance.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, SEPTEMBER 20, 2012
    [Product, Twitter] Demystifying Social Media for B2B, and I mean, B2B!
    And they certainly don’t care about personal connection to your product. What they care about is product support, which is a little different. It doesn’t mean, getting somebody who is not involved in the organization to run your Twitter feed or pushing out news stories, as I’m guessing, we all read the newspaper. Enjoy!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, SEPTEMBER 9, 2011
    [Product, Twitter] An engineering visionary found his place on the web, and in our hearts
    Imad Naffa, a consistently joyful and inspiring presence on Twitter, died Tuesday, according to a Fresno newspaper account. Here is that post, a small part of the story behind this truly amazing man.  If you only knew Imad from Twitter, I think you will love to see another side of him … _. And I love that. Are you the real thing?
  • WRITTENT  |  TUESDAY, MARCH 4, 2014
    [Product, Twitter] 21 Content Marketing Tools to Use in 2014
    Productivity and focus are immensely important aspects of creating effective content, which is why everyone needs at least one or more content marketing tools to help them buckle down when necessary. You can promote your final product on Slideshare, or even publish it as an eBook! Here are the very best: 1. Evernote. Percolate. InboxQ.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 13, 2011
    [Product, Twitter] Case Study: How e.Republic Went from Awkward Conversations to Automation
    When you have multiple product lines, with multiple sales teams, you need something that can help manage the focus. Twitter. by Jesse Noyes | Tweet this It’s an early, awkward conversation many marketers hold when they join a new company. And it’s one Drew Noel remembers well. He wanted to know what metrics she used to measure success.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 8, 2011
    [Product, Twitter] What Challenges Do Content Creators Face?
    He’s the author of Read This First: The Executive’s Guide to New Media , he blogs at [link] and is @ronploof on Twitter. _. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. It’s by Ron Ploof.
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Product, Twitter] Where Nonprofits Spend Their Time With Social Media Marketing [New Data]
    Nonprofits would like to focus more time on Twitter and LinkedIn. Its SEO benefits have been widely reported, and the network represents an affordable means of video conferencing and video production in the form of Google Hangouts. There''s no shortage of advice in the blogosphere on how and where to spend your time on social media.
  • MARKETING ACTION  |  FRIDAY, AUGUST 21, 2015
    [Product, Twitter] 8 Steps to a Creating, Producing, and Promoting a Successful Webinar
    Over the past decade, webinars have gone from a productivity tool enabling small collaborative events to an essential content channel for most B2B marketers. The production schedule. Make sure you detail out the major steps required to meet your production schedule, hit key dates, and determine owners. 2. Plan your webinar.
  • E-QUIP  |  TUESDAY, MAY 29, 2012
    [Product, Twitter] E-Quip Blog: Making the Compelling Case for Change
    Share to Twitter Share to Facebook. Twitter Page. Productivity. (9). Tuesday, May 29, 2012. Making the Compelling Case for Change. When the pain of change exceeds the pain of staying the same, change is unlikely. That quote from sales trainer Bill Scheessele has proven true over my 20-plus years as a change initiative leader.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Product, Twitter] How to Master Content Marketing on LinkedIn
    This means that you can pick and choose which posts you want to share with everyone, share with just your connections, or share with both everyone and your Twitter network. While it may be acceptable to post 20 times a day on Twitter, the landscape of LinkedIn is a little different. Continually pitching products and services.
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Product, Twitter] The 7 Personalities Every Successful Social Media Manager Has
    It''s why Google -- and sometimes even your Twitter feed -- is your Yellow Pages. Or what product update would make their lives easier? great social media manager understands the importance of customer feedback and its effect on improving the product/service and/or customer experience. Buyers are looking for information. Rinse.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Product, Twitter] The 45 Inbound Marketing Terms You Should Know [Glossary]
    Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. Twitter. There you have it -- a tweetable definition of Twitter. U. Analytics. Blogging.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 24, 2014
    [Product, Twitter] 11 tips and tools to jump-start your SEO
    But subscribing to an email, downloading product information, registering for a trial offer or buying something from your site does. It’s important to give the right signals to the search engines but they don’t buy your product, people do. Photo credit: Sean MacEntee. What do the numbers tell us about the importance of SEO?
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Product, Twitter] Are You Using First Party Data To Drive Personalized Customer Experience?
    First-party data is the customer information brands collect and own themselves, including website, mobile apps, call centers, and anything else that is produced by the brand or within their products and services. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. So what is first-party data?
  • HALEY MARKETING  |  TUESDAY, DECEMBER 29, 2015
    [Product, Twitter] What I Learned in 2015
    Whether it's Facebook, Twitter, LinkedIn or Instagram, using social media to meet your business and marketing goals should be a part of your plan in 2016. Need to Read More Books. I’m a self-admitted Twitter addict. After becoming a father for the first time in 2014, my life didn’t change as much in 2015. Marketing Is Always Changing.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Product, Twitter] We Increased The Frequency of Blog Posting and Check Out What Happened To Our Inbound Leads!
    Internally, we were sharing more content to Twitter, Facebook, LinkedIn Groups, and Google+.  Let's take a closer look: Traffic to "Products/Services" sections increased--some dramatically! At Haley Marketing, we're big believers in content marketing, and as I'm sure you know, we practice what we preach.  Even better!
  • SALESFUSION  |  MONDAY, FEBRUARY 15, 2016
    [Product, Twitter] Why and How to Improve Audience Segmentation for B2B Marketing
    customers who purchased product X). any personal interests or related accounts of note, such as people who are also active Twitter users). 10 ways to segment your audience to meet the growing demand for personalization. The times they are a-changin’. The Personalization Revolution Has Arrived. We now live in a hyper-personalized world.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 28, 2012
    [Product, Twitter] Are Infographics Becoming Too Complex?
    If you’ve got a great product for instance, you can explain some of its main features in a graphic. You can’t really review a product using an infographic, for instance. Twitter: the little bird that grew up strong. There’s  no better way to attract new customers than with a clever graphic. Get Your Point Across.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 17, 2013
    [Product, Twitter] Your website sucks
    Can your products and services be replaced by a robot? Include Google+, Pinterest, reddit, StumbleUpon, Facebook, Twitter, and even Tumblr. Some people use their Twitter accounts as a de facto bookmarking tool. Their sites were responsive before the responsive website was a thing. Alas, Unison is unique. That sucks. Don’t judge.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 26, 2011
    [Product, Twitter] Do We Need Generally Accepted Marketing Principles? – by Steve Gershik
    You can reach him at steve@28marketing.com or follow him on Twitter at @sgersh. Thank you @ckburgess and @tompick for referring @fearlesscomp as a “Special Honorable Mention&# for the #nifty50 men of Twitter. We’re honored to bring you insights from him. Steve Gershik. Thanks Steve. _. By Steve Gershik. Thanks Steve.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2012
    [Product, Twitter] 7 Terrific Ways to Use Social Media for Instant Feedback
    Collect Product Feedback. When rolling out a new product or making changes to features of your existing product, it's common to experience backlash among your current customer base. Leverage your network before launching products to solicit the feedback of people you trust. So we thought we'd share them with you!
  • HINGE MARKETING  |  FRIDAY, AUGUST 1, 2014
    [Product, Twitter] 5 Ways Your Professional Services Firm Can Start Using Online Video Today
    You can then share the finished video across social media channels including Instagram, Twitter, YouTube, Facebook and Pinterest. This B2B marketer brings together a few thought leaders in the space and encourages viewers to submit questions through G+ and Twitter using the #DellHangout hashtag. On Twitter or LinkedIn?
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 27, 2012
    [Product, Twitter] 10 New Websites to Add to Your Social Media Blog List in 2013
    For his recent practical posts, check out A New Way to Connect Twitter to Lead Generation  and 3 Ways to Use the Value of a Like or Follow. Looking for new blogs to follow in 2013 for unique and insightful information on social media? We are always looking for new insight as to how we can be better utilize social media for our business.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Product, Twitter] Savvy Speaks: Can I Get a Witness?
    Testimonials are great, but stay away from generic testimonials like "Company A's product is awesome!" In addition to the headshot and full name, include links that make it easy for a prospect to check out the client's site or even contact them via email or Twitter for additional feedback. Be specific. In what ways?
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 10, 2015
    [Product, Twitter] 4 Cyber Week Observations That Will Make You A Better Marketer
    This campaign generated tons of PR, trended on Twitter, and achieved accolades from loyal customers and non-fans alike. know that I’m not the only one who noticed that the deep discounts, door-busters, and online flash sales started earlier than ever this year. Let’s take a look: 1. It Pays to Participate. It was $5 for nothing. They worked.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 13, 2011
    [Product, Twitter] Social Media Success Starts with Commitment, Not Pilot
    On Twitter, @comcastcares , @oatmeal and @thisissethsblog are good examples of each of these. Cisco has seen huge success from social media (and other non-traditional channels) for product launches , but Cisco was investing in social media for years before seeing these results. But an audience isn’t a database.
  • OPENTOPIC  |  MONDAY, JULY 13, 2015
    [Product, Twitter] Content Marketing Spotlight Series: A Q&A With Robert Rose
    Follow Robert on Twitter @robert_rose , and learn more about him at www.about.me/RobertRose. But today, loyalty and differentiation is in the approach, not the product. In fact, great content marketing is so much like a product itself that it deserves its own marketing and promotion budget. RobertRose. Ten years ago?
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Product, Twitter] B2B Social Media Marketing -- Does It Work?
    Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter. IBM employees are encouraged to become Twitter-holics. Because IBM understands that their prospects are using Twitter and looking to connect with experts. With roughly 2.3
  • HUBSPOT  |  FRIDAY, MAY 2, 2014
    [Product, Twitter] Facebook Says These Are the 15 Best Brands on Facebook
    Use of Facebook marketing products to extend campaign reach. 3) Results. Samsung used Facebook and Twitter in order to get their fans to launch the new Galaxy S4 smartphone for them. With 1.28 The winners of this year''s Facebook Studio Awards were selected based on three criteria: 1) Craft & Execution. The ROI of the campaign.
  • VIEWPOINT  |  THURSDAY, JANUARY 31, 2013
    [Product, Twitter] PowerViews with Josiane Feigon: Survival of the Fittest Sales Reps
    When prospects post about their passions and their activities on LinkedIn, Twitter, and Facebook, savvy sales people can learn how to shape compelling conversations that don’t resemble traditional sales calls. Joining me today is Josiane Feigon, President of TeleSmart. Millennial Talent 2.0 is Here to Stay. Passion. They’re social.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 15, 2014
    [Product, Twitter] The Role of Webinars in the Sales and Marketing Process
    Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24 , a cloud-based webinar platform. And the addition of social media, such as Twitter and LinkedIn, allows prospective buyers to share insights or invite others to join their network from with the webinar.
  • SOCIAL MEDIA B2B  |  FRIDAY, JUNE 25, 2010
    [Product, Twitter] What is Your B2B Company About?
    Don’t Get Cute with Twitter. The Twitter bio field can hold 160 characters. Should B2B Social Media Profiles Feature Product or Company? Tags: B2B Social Media 101 about page blog Facebook linkedin Twitter Every day you meet people in real life and on the web and you tell them what your B2B company does.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2011
    [Product, Twitter] 7 Reasons You're Not Generating Leads From Social Media
    If you are posting content and updates blindly to Twitter, but members of your target market aren't present there, what’s the point? That way when you do share content and information, you can know you're working to build awareness for your blog, product, service, and other types of content you offer on a regular basis.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2012
    [Product, Twitter] 8 Ways to Leverage Social Media Beyond Social Networks
    In addition, companies that use Twitter average 2x more leads than those that don't. If your social media participation occurs just within the walls of social sites like Facebook, LinkedIn, Twitter, and Google+, you're missing out on some great opportunities to benefit from social media in other marketing channels and efforts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 29, 2011
    [Product, Twitter] Can you adapt to radical social media marketing change?
    The ability to use the web to network, improve productivity, and find answers will be a highly-prized part of a personal skill portfolio.  In fact, there is some research to back it up. A few years ago, I was in a graduate leadership program at Carnegie Mellon University and took a class from a talented educator and author named Robert E.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 3, 2014
    [Product, Twitter] The Top 20 Places Your Business Needs to Be Listed Online
    Listings come with access to a full profile that includes business information, a link to your website, product descriptions and more. Easily sign in with Windowslive, Google, Facebook, Yahoo or Twitter. Highlight your products and brands on your business profile. Connect your Twitter handle, so visitors can Tweet you.
  • SYNECORE  |  THURSDAY, JULY 24, 2014
    [Product, Twitter] Foursquare Unbundles; Appeals to an Audience Exhausted by Social
    Jon Steinback, Foursquare’s VP of product experience, hones in on this “fundamental shift” in mobile app use: "We were born in mobile but we were born in this idea that each mobile app was kind of like a web property bundled up for mobile … And as mobile usage has broadened and evolved you get individual experiences instead. Apps Get Focused.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 3, 2015
    [Product, Twitter] 6 Time-Saving Business Tools to Help You Get Organized
    Here are six online tools you can use to organize all your business needs, and make this your most productive and time-savvy year yet. 1. Insert Buffer – a tool that allows you to automate your posts across popular social media networks like Facebook and Twitter, saving you time while growing your social reach.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 12, 2011
    [Product, Twitter] Delivering Return On Marketing – What’s Your ROI?
    Consideration: When you are trying to get people to consider your product or solution, marketing tactics are highly measurable. You should look for increases in the number of branded or product-related searches, landing page hits and a steady growth in website visitors. What's Your ROI? What is your return on marketing?
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Product, Twitter] 11 Underdog Brands That Differentiated Themselves From the Competition
    An all-natural, individually-owned lip balm was a game changer for Burt’s Bees, and was the beginning of a long line of homemade, natural beauty products. Their branding really took the spotlight in 2007 when they established “The Greater Good” business philosophy; beauty products that are good for you, good for us, and good for all.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 27, 2014
    [Product, Twitter] The Importance of a Good Leadership page – Rob and Deploy Ideas
    Follow Jeff Ogden of Find New Customers on Twitter at @fearlesscomp. Additionally, Mr. Giuliani’s tenure includes four years at ACTMEDIA working with the launch team of the Instant Coupon Machine, as well as in CPG sales and marketing with Beecham Products and Frito-Lay, Inc. And does John Giuliani look happy? No he does not.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Product, Twitter] Best Social Media Stats and Market Research of 2010 (So Far)
    What percentage of Fortune 100 companies are on Twitter? What social media tool helps small business double their reach on Twitter? “70% of social media users between the ages of 18-34 regularly use Facebook more than other sites such as MySpace, Twitter, and Classmates.com,&# and women use Facebook more than men. percent.
  • FATHOM  |  TUESDAY, FEBRUARY 16, 2016
    [Product, Twitter] Are Your Content Marketing Efforts a Waste of Time?
    Some think that content marketing is “the only marketing left” and as a result, adoption and production have skyrocketed. Businesses need to have a documented strategy that details a unique point of view, consistent yet high-quality production plans and meaningful KPIs, but even more so, they need to stick to it closely. TrackMaven ).
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Product, Twitter] 10 Phenomenal Blogs in Totally Boring Industries
    Bonus: Authors are listed as their Twitter handle, helping them build their personal brand. Some content will teach you general safety tips for snow plowing, while others will help you use specific BOSS Snowplow products. Though it''s a pretty traditional product, the manufacturer has anything but a traditional blog. Blogging
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 10, 2011
    [Product, Twitter] Social media gold lies in the inner circle
    You can read more of her original material at her blog,  Coherent Social Media  or on  Twitter  where she is @neicolec.  Called CurateXpress, our product will help you share better content, and get more value and a larger audience from it. By Neicole Crepeau, Contributing {grow} Columnist. Let’s look at the facts.
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