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  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 26, 2011
    [Product, Twitter] Find New Customers Fan of the Month – Kenny Madden
    He is also on Twitter at @kennymadden1973. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 22, 2011
    [Product, Twitter] Find New Customers Fan of the Month – Don F. Perkins
    He is also on Twitter at @donfperkins. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. Perkins.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 18, 2011
    [Product, Twitter] Are You Inspiring?
    Follow us on Twitter or like our Facebook fan page. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B Marketing : Do you inspire? “I’m laying bricks.&# came the reply. He continues on and find another man with bricks.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 22, 2011
    [Product, Twitter] Personality – the Missing Ingredient in B2B Marketing
    Follow  Jeff on Twitter or download the f ree white paper on B2B lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation.
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 19, 2012
    [Product, Twitter] B2B and the tourism industry: A strong digital strategy can make the difference
    With a strong and innovative digital B2B marketing and communication strategy, tourism businesses and organizations can profile their product more effectively, improve their competitive edge and make it easier to do business online—and ultimately—help to make a given tourist destination more attractive. trillion globally in 2012. Vidal.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 14, 2015
    [Product, Twitter] 9 B2B Marketing (and Life) Lessons from #Inbound15
    Some of these tools included Google Analytics, Google Trends, RADURLS, Feedly, Indeed Job Trends, Twitter Redirect Links and more. As you can imagine, this product was an epic fail in Ireland. What happens when more than 14,000 marketing and sales professionals come together under one roof? Now, that’s an inbound movement!
  • HUBSPOT  |  MONDAY, SEPTEMBER 21, 2015
    [Product, Twitter] 12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About
    After a few hours of doubting my faith in humanity (and in Twitter), I realized that although a lot of social shares felt good and was worth measuring, it wasn't a metric someone like my boss particularly cared about. 11) Twitter Impressions. Product Marketing. People are tweeting out my blog post!" And then, something happened.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Product, Twitter] Why Email Marketing Trumps Social Media
    And social media companies like Facebook, Google and Twitter garner a lot of media attention. You’ll find that this strengthens relationships and enables you to upsell other products and services, and reduce customer churn. To acquire customers, does your marketing focus more on social media than email? And with good reason. It’s true.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 9, 2013
    [Product, Twitter] How to beat Hubspot at its own game
    They are a solid company with a great product and they are “walking the talk” by investing in content. They are a solid company with a great product and they are “walking the talk” by investing in content. “How can I ever beat Hubspot?” ” she asked. ” I can certainly understand her consternation.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Product, Twitter] Is Content Marketing A Sustainable Marketing Strategy?
    But that when we are ready to buy, we will look for the best, most relevant information on that product. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. The panelists were Mark Schaefer and Marcus Sheridan. Content is the oil! Volume.
  • CINTELL  |  MONDAY, NOVEMBER 9, 2015
    [Product, Twitter] Habits of Customer-Centric Marketers: Q&A with Erika Goldwater
    She loves to write and develop content from ideation, development, production, to promotion. Erika says, “B2B isn’t known for being sexy, but it isn’t about a pushing a product anymore. Follow her on Twitter , and stay tuned for more   in our series, Habits of Customer-Centric Marketers. Buyer personas are: A big priority.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 27, 2014
    [Product, Twitter] Is there a “content pattern” that builds a brand?
    In this content series, the company teaches techniques that will help a customer use its products better. The Chasm of Expectations Between B2B Marketers and Buyers 10 Reasons Twitter is essential to your content marketing plan Your social media strategy plan: Where do you START? Everybody wants their content to go viral. Hub content.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Product, Twitter] Knowledge Worker 2.0 - Power to the people
    Democratise the tools of production â?£ 16465 Business is Selling Less of More Chris Anderson [link] Slide 64: Stephen Collins trib@acidlabs.org skype: trib22 twitter: trib +61 410 680722 www.acidlabs.org strategies, tools and processes to empower knowledge workers. Slideshare.net (beta). My Slidespace. Upload. Community. Widgets.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 4, 2014
    [Product, Twitter] Add Sizzle to Your Content with Eye Catching Images
    Use user-generated photos – with permission, of course – to showcase uses of your product or to highlight your biggest fans and let them tell their own stories. Pinterest now has a page for gifts as well, allowing you to showcase your own products. (It’s okay to include prices!) Eye-popping images can also captivate.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 3, 2014
    [Product, Twitter] 3 Case Studies Profiled at Social Fresh West
    By providing this real time customer feedback to product development and the brand marketing team, the “Saucepocalypse” campaign was born. For more takeaways from Social Fresh, follow the event discussion on Twitter with the hashtag #SocialFresh. So how do marketers find what’s best for their brand? Listen carefully.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 22, 2012
    [Product, Twitter] 5 B2B Social Media Questions to Ask about LinkedIn Answers
    If you are answering a question that relates specifically to your product or service, provide a supporting link to your answer. This could be to a blog post, product page, or even a third-party review or article about your product. Another component of their success is the mastery of the LinkedIn Answers feature.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 10, 2011
    [Product, Twitter] Personal review: Aprimo Lead Management
    Follow  Jeff on Twitter or download the high acclaimed  white paper on sales lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation.
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 1, 2010
    [Product, Twitter] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
    Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. OAuth is being used by Facebook, Twitter, LinkedIn, and others. Expect more now.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 22, 2011
    [Product, Twitter] Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function
    They leverage LinkedIn and Twitter, and monitor news feeds about key accounts. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Demand Generation | Why it belongs in Marketing – Not Sales. Great show! David.
  • SALESFUSION  |  MONDAY, FEBRUARY 15, 2016
    [Product, Twitter] Why and How to Improve Audience Segmentation for B2B Marketing
    customers who purchased product X). any personal interests or related accounts of note, such as people who are also active Twitter users). 10 ways to segment your audience to meet the growing demand for personalization. The times they are a-changin’. The Personalization Revolution Has Arrived. We now live in a hyper-personalized world.
  • WRITTENT  |  THURSDAY, AUGUST 1, 2013
    [Product, Twitter] 45 Free or Super Cheap Tools for Creating Amazing Visual Content
    also offers a number of free templates, several of which support visualization of your Facebook, Twitter, or Google ?nalytics. Not only does Paint offer the vast majority of photo editing capabilities you’ll find in a paid product, it’s among the easiest-to-use visual content creation tools we’re aware of. Infographics and Word Clouds.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 23, 2013
    [Product, Twitter] The Positive Power of Jealousy: Finding Your Direction
    attended stage productions at local theaters, listened to talk radio, saw acquaintances pursue careers in theater, broadcasting, music or other creative areas, and instead of feeling joy over their success, I felt jealousy hit me, like a punch in the gut. Find Kerry on  Google+  and  Twitter. Laila Ali. Run down that path. Laila Ali.
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 29, 2016
    [Product, Twitter] A B2B Reaction to Facebook Reactions
    Your customers are so happy with your products or services that they are happy to tell people. So many B2B marketers can’t really find their way out from behind a boring product or service to create content that really connects with their prospects and customers. Thoughts are appreciated below or on Twitter. Without words.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 28, 2015
    [Product, Twitter] Is Growth Hacking a thing? The experts sound-off
    An example to me would be using IFTTT to automate your Twitter account and double your followers in 2 weeks.” Although Nichole is an internationally-known Customer Success Evangelist and growth hacker, of GrowthHackers.com, Product Hunt, and formerly  Inbound.org. Guess I shouldn’t write about growth hacking, then! Whoops.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 11, 2011
    [Product, Twitter] Silverpop's Latest Release Targets Sophisticated Marketing Automation Buyers
    More than a year has passed since Silverpop merged its email and marketing automation systems into a single product, Engage 8. The combined product offered advanced email but was missing some capabilities available in the previous marketing automation product. Prospects who wanted them had to look elsewhere. social sharing.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 31, 2011
    [Product, Twitter] 10 Marketing Nightmares
    Some marketers are given access to the company Twitter handle. Treat them like they haven’t bought your product or service. by Jesse Noyes | Tweet this Forget Hollywood horror films and haunted houses. Those working in B2B marketing have their own special blend of anxieties and fears. Showing Up to a Webinar with the Wrong Deck.
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2016
    [Product, Twitter] A Simple Guide to Creating an Expert Roundup Post
    80 Productivity Tips From Incredibly Busy Experts. For example, first article is about productivity while working remote. This idea could be converted into a roundup by asking experts “What is your number #1 productivity tip when working remotely?”. Want to drive traffic to your blog and boost your social activity? Cheers, Sean.
  • HUBSPOT  |  FRIDAY, MAY 2, 2014
    [Product, Twitter] Facebook Says These Are the 15 Best Brands on Facebook
    Use of Facebook marketing products to extend campaign reach. 3) Results. Samsung used Facebook and Twitter in order to get their fans to launch the new Galaxy S4 smartphone for them. With 1.28 The winners of this year''s Facebook Studio Awards were selected based on three criteria: 1) Craft & Execution. The ROI of the campaign.
  • CRIMSON MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Product, Twitter] Is Email Marketing Making a Comeback?
    Despite the promising numbers behind email marketing, many marketers made the switch to focusing more on social media strategy and spent more time developing campaigns for Twitter, Facebook, and other social marketing channels. Email marketing was once the staple of online marketing solutions, and it’s easy to see why. First thing’s first.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 1, 2015
    [Product, Twitter] 5 Myths of Social Media Marketing
    In fact, a recent study by Eccolo Media reported that B2B technology buyers found vendors through the same channels as B2C companies, with LinkedIn, Google+ and Facebook proving the most important and Twitter, Vimeo, Tumblr, and SlideShare of slightly less interest. Have you tied your social media efforts to a positive ROI? adult.
  • E-QUIP  |  SUNDAY, NOVEMBER 6, 2011
    [Product, Twitter] E-Quip Blog: The Minimalist Marketer
    For example, check out Sonjas Twitter profile. Thats not to say that these activities dont have value, but too many firms are shortchanging the more productive tactics. Share to Twitter Share to Facebook. Twitter Page. Productivity. (9). Sunday, November 6, 2011. The Minimalist Marketer. Posted by. Mel Lester.
  • ACT-ON  |  MONDAY, AUGUST 29, 2016
    [Product, Twitter] How to Tie Your Content Marketing into Your Account-Based Marketing
    Instead of one champion inside an account you’ll have several, giving your product or service continuity and your relationship with the account resilience. Consider making a private Twitter list of key contacts for each account. Don’t overlook Twitter. Account-based marketing is having quite the run lately. Sound like a big job?
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 21, 2010
    [Product, Twitter] Strategizing Your Social Media Trifecta
    Your business may be using Twitter, Facebook, or Foursquare to be connected to its customers, but have you considered integrating all three? Twitter and Facebook are really the keys to this channel. Did you just start selling a new product? Twitter and Foursquare are fantastic for promotions. Sales channel. Promotions.
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Product, Twitter] 10 Phenomenal Blogs in Totally Boring Industries
    Bonus: Authors are listed as their Twitter handle, helping them build their personal brand. Some content will teach you general safety tips for snow plowing, while others will help you use specific BOSS Snowplow products. Though it''s a pretty traditional product, the manufacturer has anything but a traditional blog. Blogging
  • LEANDATA  |  MONDAY, NOVEMBER 21, 2016
    [Product, Twitter] DIY Account-Based Plays in Three Easy Steps
    We used our own product to tag all the leads and contacts associated with those target accounts with the value of “2nd demo” in a segmentation field. An alert to our social media writer to engage the prospect on Twitter. Closing out with another marketing email featuring a second product datasheet. We’ve reached peak ABM hype.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 15, 2016
    [Product, Twitter] 3 Business tips to make the second half of your 2016 count
    Back then, he said he was ‘stabbed in the back’, which ruined his mood for weeks, if not months, and sabotaged his productivity. Recently I met a Twitter friend in real-life who said she experienced trouble talking to people with vastly different world views. By Mars Dorian, {grow} Contributing Columnist. My mother’s English sucks.
  • EARNEST ABOUT B2B  |  FRIDAY, AUGUST 28, 2015
    [Product, Twitter] Live Streaming Apps - the future of Content Marketing?
    And then a few big things happened; Meerkat became one of the biggest, most talked about and used apps at this years SXSW, Twitter got their wallet out and dropped $100m buying Periscope and David Beckham tried his hand as a tech entrepreneur by investing a rumoured £2m into a little known app called myeye. Product Launches. Risky?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 27, 2011
    [Product, Twitter] LinkedIn Just Turned You Into a Butterfly
    The picture above is not a map of Africa on Acid, it’s a new LinkedIn product called InMaps. Here’s another “visualization&# showing the power of my Twitter connections.  Don’t you thing these stupid new media “visualizations&# have gone too far? If I hover over a nodule I get somebody’s face.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2012
    [Product, Twitter] 7 Terrific Ways to Use Social Media for Instant Feedback
    Collect Product Feedback. When rolling out a new product or making changes to features of your existing product, it's common to experience backlash among your current customer base. Leverage your network before launching products to solicit the feedback of people you trust. So we thought we'd share them with you!
  • HUBSPOT  |  SUNDAY, SEPTEMBER 9, 2012
    [Product, Twitter] Pinterest Now Sending More Traffic Than Yahoo Search, and Other Marketing Stories of the Week
    In fact, Pinterest is also sending more traffic than Bing and Twitter, too, coming in at Shareaholic users' fourth largest traffic driver in August. HootSuite (you know, the social media monitoring tool that integrates with HubSpot so you can monitor your leads on Twitter) is acquiring Seesmic. That’s right. It’s confirmed. It’s true!
  • HUBSPOT  |  MONDAY, JULY 23, 2012
    [Product, Twitter] Answers to Your Top 7 Questions About Mastering LinkedIn Marketing
    During the webinar, we had loads of excellent questions come in on Twitter and through the webinar chat page. and growing a following based on their company as a brand , not just as a product or service. If your audience is the right fit for your product or service, LinkedIn Groups can generate some serious leads for your business.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 23, 2015
    [Product, Twitter] 5 Ways to Create More Touchpoints with Email
    Your website is, of course, a great place to send them where they have the option to purchase your products and services. Make sure you include the icons for Facebook, Twitter, Instagram or any other site that your brand uses. You have a good-sized email subscriber list. Your social media pages are one example. All rights reserved.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 3, 2013
    [Product, Twitter] Is It Finally Time to Bid Adieu to the Press Release?
    Some, like Twitter, have never issued a single one. While press releases may live on for a few more years, it’s safe to say that if you’re still relying on them as your primary tool for relaying products or company news, you’re at risk of falling behind. I have a confession to make. My “real” email was my personal Gmail account.
  • SYNECORE  |  WEDNESDAY, OCTOBER 2, 2013
    [Product, Twitter] Out with Traditional Ad Campaigns, In with Newsfeed Marketing!
    Got Milk,” “A Diamond is Forever,” “I’m Lovin’ it,” and “Insert Famous 20th Century Ad Campaign here,” were all meticulously planned marketing efforts designed to span different media over a long period of time to sell a product. Watch for trending topics on Twitter to inspire branded content. 2. But times have changed. Did the U.S
  • WRITTENT  |  TUESDAY, MARCH 4, 2014
    [Product, Twitter] 21 Content Marketing Tools to Use in 2014
    Productivity and focus are immensely important aspects of creating effective content, which is why everyone needs at least one or more content marketing tools to help them buckle down when necessary. You can promote your final product on Slideshare, or even publish it as an eBook! Here are the very best: 1. Evernote. Percolate. InboxQ.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Product, Twitter] We Increased The Frequency of Blog Posting and Check Out What Happened To Our Inbound Leads!
    Internally, we were sharing more content to Twitter, Facebook, LinkedIn Groups, and Google+.  Let's take a closer look: Traffic to "Products/Services" sections increased--some dramatically! At Haley Marketing, we're big believers in content marketing, and as I'm sure you know, we practice what we preach.  Even better!
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Product, Twitter] Nurturing Cold Social Leads is a Lot Like Online Dating
    She already owns your product, whatever that may be, and shes a vocal brand advocate on social media.When your company shares an update on Twitter, Facebook or LinkedIn she always re-shares your content to her network of friends and colleagues. Assume I know nothing about your brand or products. Social Increases Your Reach.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 4, 2016
    [Product, Twitter] 6 Engagement Marketing Lessons from Successful Video Bloggers
    LaReine Chabut is a Huffington Post lifestyle and fitness expert and best-selling author, and she g rows her engagement with her audience by sharing her YouTube videos on her Facebook, Twitter, and Instagram and embeds her videos into all of her blogs. If you don’t tell the truth about your brand or your product, someone else eventually will.
  • HUBSPOT  |  THURSDAY, JUNE 21, 2012
    [Product, Twitter] 23 Eye-Opening Mobile Marketing Stats You Should Know
    14) 1 in 5 smartphone users scan product barcodes, and nearly 1 in 8 compare prices on their phone while in a store. 17) Over 1/3 of Facebook's users access Facebook Mobile; 50% of Twitter's users use Twitter Mobile. Marketers are starting to realize that the mobile upswing isn't just a fad. Or even do a little mobile SEO.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 3, 2014
    [Product, Twitter] BMA Keynote Recap: GE and Perpetual Motion Marketing
    So, their marketing efforts should be as innovative as the products themselves, she said. The final key is accountability and this comes to GE by asking two main questions: How do we make it easier for our salesforce and product teams to engage and understand our customer? “We love big for all the impact it brings.”
  • BIZNOLOGY  |  TUESDAY, OCTOBER 1, 2013
    [Product, Twitter] Playing the online reputation shell game
    Instead of “Chris Abraham” coming up with my web site , my Twitter / LinkedIn / Facebook profile, or my Huffington Post articles , it goes much further. Two brilliant strategies, one of which is taken from magic, the other taken from the Internet. My name is Chris Abraham. Secondly, misspellings. Also, Abraham Chris. Body doubles!
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MARCH 10, 2012
    [Product, Twitter] 6 Marketing Lessons I Learned from Lean Software Geeks
    That’s why I made my way to Lean Startup panel on the Product Lifecycle today. Sell Your Business, Not Your Product. Your solution is not your product. Oh, and if you’re in town, join us for our panel with MarketingProfs, Contently and Twitter on Brand Journalism in the Real World this Monday! Be Honest, and Earnest.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Product, Twitter] Prove Your Worth:10 KPIs for Marketers
    To prevent churn, you need 360-degree view of your customer , and to constantly be monitoring customer satisfaction and usage of your product. 4. What is it that causes someone to search for your product for the first time? How many customers are you acquiring with Facebook, LinkedIn, Twitter, Google+, etc.? Sales Revenue.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 28, 2012
    [Product, Twitter] Marketing Is NOT About Relationships
    Focusing on how marketing contributes will position your company to have more meaningful and productive relationships with customers. Share your perspective in the comments below or with me on Twitter ( @wittlake ). Develop a relationship. Don’t propose on the first date. Relationships take time. Photo by Natesh Ramasamy.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 22, 2015
    [Product, Twitter] Essential Marketing Strategies for SaaS Startups
    Before you worry too much about scaling your business, it's critical that you have a product that your customers are excited about—and willing to pay for. Ultimately, this investment in content will allow you to attract the right traffic, drive engagement, and have compounding returns over time. 2) Product marketing.
  • HUBSPOT  |  TUESDAY, AUGUST 11, 2015
    [Product, Twitter] Want People to Forward Your Emails? Try These 4 Data-Backed Tips
    By including links to share via email, Facebook, or Twitter, Anytime Fitness motivated their subscriber to share -- and they made it extremely easy to do so. 4) It's about something naturally shareable. New Products, Services, and Store Openings. Similarly, store closings and product recalls were also forwarded a lot. Events.
  • KAPOST  |  WEDNESDAY, APRIL 20, 2016
    [Product, Twitter] Want to Generate More Leads? Try These 6 Tips
    Now that the data can specifically map out each individual consumer’s journey from awareness to purchase, it’s more important than ever to be able to tie our marketing efforts to revenue.  Do we have to sell the customer on the product? Both Twitter and Facebook now have  ad campaigns specifically designed  to help you acquire leads.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 11, 2012
    [Product, Twitter] How A Sales Professional Can Achieve Greater Success Through Online Marketing
    strong social media presence gives a sales professional an appearance that they are a thought leader in their field and a resource to those who are potentially looking for the product or service that they sell. Currently, the key to social media selling success is to establish and grow a Twitter presence as well as LinkedIn presence.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 10, 2014
    [Product, Twitter] Q&A with Ann Handley: Because Every Marketer Writes!
    We create content on LinkedIn, or Twitter, or Facebook. Some of us write landing pages or blog posts or home page content or product descriptions or memos to our teams. In marketing (and elsewhere) everybody writes. So says Ann Handley, Chief Content Officer at MarketingProfs (the world’s first!) Bonus! It’s just fact!).
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 7, 2015
    [Product, Twitter] 15 Ways Content Marketers Can Use Pinterest to Drive Traffic
    Pew Research raised a lot of eyebrows earlier this year when they announced Pinterest had become more popular than Twitter. PEW pulled their data nearly a year ago now, so it’s actually bee 12 months that Pinterest has been more popular than Twitter. This just is a productivity tip. Do you want traffic to your site? Add videos.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Product, Twitter] The 45 Inbound Marketing Terms You Should Know [Glossary]
    Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. Twitter. There you have it -- a tweetable definition of Twitter. U. Analytics. Blogging.
  • BIZNOLOGY  |  FRIDAY, MAY 15, 2015
    [Product, Twitter] What does it take to launch a link building campaign?
    However, while it’s possible to find influencers through built in tools like Twitter Lists, third party tools such as BuzzSumo and Followerwonk can make the process much easier. A great deal of work goes into launching a link building campaign. Determine Scope of Project. You need to set specific and realistic goals for your campaign. Recap.
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Product, Twitter] 32 B2B Marketers to Add to Your Google Plus Circles
    Paul Dunay (Maxymiser) – Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. How so? Co-founder, ClickZ. Add Lee:  https://plus.google.com/+LeeOdden.  . Jeffrey L.
  • HUBSPOT  |  TUESDAY, FEBRUARY 12, 2013
    [Product, Twitter] Help! My Sales Team Thinks Our Inbound Leads Suck
    How they found your website, what pages they viewed most, what emails they opened and read, how often they shared your content on Twitter and Facebook: All of this tells you loads of information about what the prospect’s problems are and how you can help. They shouldn’t even be thinking about pitching your product. It's awesome.
  • SAZBEAN  |  MONDAY, DECEMBER 15, 2014
    [Product, Twitter] The Do’s and Don’ts of Using Facebook for Business
    It’s quality over quantity on Facebook, which is not necessarily the case on Twitter. Of course you’re going to want to let people know about your products or services but don’t do it in a way that comes across like an advertisement. The benefits of using Facebook for business are now well trod ground.
  • SAZBEAN  |  MONDAY, JUNE 18, 2012
    [Product, Twitter] How to monitor social media for business
    Or maybe you have a niche product aimed at Google employees and most of the conversation is happening on Google Plus. You might discover that people on Facebook like your PR campaign but people on Twitter do not or vice-versa. Social Media to Sales (Photo credit: sazbean). “Social media doesn’t work! Analyze customer sentiment.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 15, 2013
    [Product, Twitter] Five tools to help with your social media makeover
    This may be visits to your website where you get people spending time there, subscribing to your email list or buying your products or services. Follow Ian on twitter  @iancleary. By Ian Cleary, {grow} Contributing Columnist. Part of my daily routine is going to the gym. And maybe, just maybe, it’s time for a makeover. percent.
  • HUBSPOT  |  THURSDAY, JUNE 7, 2012
    [Product, Twitter] 7 Shameless Tactics Marketers Use to Lure an Audience
    It extends beyond just cute brand mascots, too; laundry detergent brand Snuggle decided to not only name its product "Snuggle" (how cute is that?) Think about it -- 75 ways to get leads from Twitter is much more appealing than 3 measly methods; I mean, who couldn't come up with 3 ways to get leads on Twitter ? Big whoop!
  • MARKETING EDGE  |  THURSDAY, MARCH 18, 2010
    [Product, Twitter] An Experiment in Brand Journalism
    believe this will be the way marketing, PR, and trade journalism morph into coverage of topics, products, and services. We didn’t miss a beat with other work back home or with the Twitter stream following our trip on #smbsxsw Oh, did I say 80 miles an hour, no I was mistaken I meant 70, sorry. Web In My Pocket.
  • B2B MARKETING UNPLUGGED  |  MONDAY, SEPTEMBER 22, 2014
    [Product, Twitter] You Better Dance With Them What Brung Ya
    Adjacent markets can be geographic, demographic, related products or ancillary services. They’re the ones who bought your product or took your service when you were just starting out. For an interesting look at Apple’s brand and product evolution,  I recommend this excellent post by Graham Robertson   over at Beloved Brands.
  • MI6 MARKETING AGENCY  |  MONDAY, MARCH 14, 2016
    [Product, Twitter] Mi6 Roundup: The Customer Experience, Shady Data Havens and Collective Creativity
    Your brand needs to participate in forums, and become part of the customer community, according to Jay Baer’s [ Twitter ] article “ The Hidden Hangouts of Your Most Passionate Buyers ”, excerpted from his new book, “ Hug Your Haters ”.  . Product Enhancements – The digital revolution has restructured industry boundaries.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 27, 2013
    [Product, Twitter] How To Convince Your Boss to Buy Marketing Automation
    Let them know what new activities and capabilities you will be able to unlock with this new technology and how that will affect productivity and efficiency on your team. 5. And you can follow Jeff on Twitter at  @fearlesscomp You can also sign up for free bi-weekly market tips from Find New Customers here. Thanks, Lauren.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2011
    [Product, Twitter] 7 Reasons You're Not Generating Leads From Social Media
    If you are posting content and updates blindly to Twitter, but members of your target market aren't present there, what’s the point? That way when you do share content and information, you can know you're working to build awareness for your blog, product, service, and other types of content you offer on a regular basis.
  • HUBSPOT  |  FRIDAY, MAY 25, 2012
    [Product, Twitter] 8 Ways to Integrate Social Media Into Your Lead Nurturing Campaigns
    Consider this for a moment: According to ATYM Market Research , 85% of the American population is on Facebook, 49% owns a Twitter account , and most of them visit these sites daily. HubSpot, for example, can initiate a lead nurturing workflow when a visitor mentions "HubSpot Software" on Twitter. add social widgets in thank-you emails!
  • SOCIAL MEDIA B2B  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Product, Twitter] What Social Media Looks Like at the New B2B Version of Kodak
    Let’s start with the main Kodak Twitter profile. The Twitter profile of @Kodak has been minimally used in the past and does not have many followers. It can’t just be press releases about new products. Post after post of product specs and new releases is not a corporate blog. Now that company is gone.
  • HUBSPOT  |  MONDAY, JULY 30, 2012
    [Product, Twitter] 11 Ways to Make Social Media Marketing Less of a Time Suck
    And if you're anything like me, that kind of constant distraction is paralyzing to your overall productivity. Let's say you have to update your company's Twitter account with new content every hour during the business day. Social media marketing : tweet a hashtag, post a picture of my lunch, like a photo in my news feed. Nailed it.
  • HUBSPOT  |  WEDNESDAY, APRIL 18, 2012
    [Product, Twitter] How to Design a Persona-Centric Website Experience
    Consider the following when building your buyer personas, and for even more in-depth information on the topic, check out this checklist of questions to ask when developing buyer personas : Segment by Demographics: Start developing personas by researching your existing customer base to identify the most common buyers for your products and services.
  • HUBSPOT  |  THURSDAY, NOVEMBER 22, 2012
    [Product, Twitter] 30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
    You can even target custom audiences from email addresses you already have in your database! 4) Twitter Hashtags - Twitter hashtags are insanely helpful for marketing a specific event on Twitter -- and eliminate the desire to create a separate handle for something. Happy Thanksgiving, everyone! See how that works? ;-). Maybe.
  • LEANDATA  |  TUESDAY, MAY 10, 2016
    [Product, Twitter] The Long Hunt: How One Deal Happened
    They exchanged social media messages on Twitter and LinkedIn. There was even a product demo. As he began exploring companies that might be a good fit for Uberflip’s content management product, he identified LeanData as a potential target. But if somebody is a good fit for your product, you have to stay on it.”.
  • SNAPAPP  |  TUESDAY, AUGUST 11, 2015
    [Product, Twitter] White Paper Alternatives for the Savvy B2B Marketer
    In just their first five weeks, they’ve generated more than 800 email signups and 200+ course registrants, said The Showrunner host Jerod Morris via a conversation on Twitter. Plus, 52% of consumers surveyed by Invodo say that watching a product video makes them more confident in making online purchases. Double whammy! Podcasts.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 25, 2013
    [Product, Twitter] European Markie Award Winners Honored in London
    Prior to Eloqua and the AppCloud for Adobe Connect, customer facing product webinars were conducted using five separate software applications. Building the webinar assets and “programming” the Campaign Canvass (E10) has significantly reduced development time, reduced errors, and enhanced staff productivity.
  • FATHOM  |  TUESDAY, FEBRUARY 16, 2016
    [Product, Twitter] Are Your Content Marketing Efforts a Waste of Time?
    Some think that content marketing is “the only marketing left” and as a result, adoption and production have skyrocketed. Businesses need to have a documented strategy that details a unique point of view, consistent yet high-quality production plans and meaningful KPIs, but even more so, they need to stick to it closely. TrackMaven ).
  • WRITTENT  |  WEDNESDAY, JANUARY 29, 2014
    [Product, Twitter] How to Design a Blog to Explode Your Social Reactions: 11 Tested Tools
    Whether you’re in the beginning stages of figuring out how to design a blog or looking to revamp your site, here are some of the most effective ways to dramatically increase your site visibility on Facebook, Twitter, Google+ and Pinterest: Add Social Sharing Modules. It’s a platform that’s basically designed for product and service discovery.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 27, 2015
    [Product, Twitter] The Importance of Marketing Specialization
    Ogden  of Find New Customers  who’s known as The Fearless Competitor (follow @fearlesscomp  on Twitter) has over 2,800 LinkedIn followers now mostly thanks to the former TV show Marketing Made Simple TV, which is no longer being done. Ogden , more products would be sold.” Jeffrey L. Joe Pulizzi. See LinkedIn profile).
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 20, 2011
    [Product, Twitter] 12 B2B Social Media Predictions for 2012
    B2B companies will understand this year that it is more productive to drive traffic to their owned property, their website. It is the Beginning of the End for Twitter as a Social Network. The role of Twitter will change in 2012. 2012 is going to be a big year for adoption of social media for B2B companies.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 21, 2013
    [Product, Twitter] Joint Forrester, ITSMA, and VisionEdge Marketing Survey Finds Marketers are Operationally Proficient but Strategically Stalled
    Editor’s Note: Laura Patterson  (click name to follow Laura on Twitter) of VisionEdge Marketing is a good friend of Jeff Ogden of  Find New Customers and a past guest on Marketing Made Simple TV too. Most Marketers Measure Marketing Activity and Not Business Outcomes – Marketing Metrics are not working – a study finds.
  • WRITTENT  |  MONDAY, OCTOBER 28, 2013
    [Product, Twitter] 10 Unexpected Places to Find Business Blogging Inspiration
    If you’re struggling to come up with a creative way to recast your marketing automation software product, a battle against zombies may be the perfect analogy to get you feeling creative again and increase your chances of gaining meteoric social shares. 3. Twitter’s Trending Topics. Well, actually there is – Twitter. Quora.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 15, 2015
    [Product, Twitter] To Have and To Hold…3 Ways Building an Online Community Is Like Planning A Wedding
    This may not be the main channel they are interested in actively participating on–perhaps they interact more with your brand on your blog or want instant support via chat or a Twitter account. But take it from me (I’m in the middle of planning my own wedding), they really should be a guest of honor. Get Executive Buy-In Early On.
  • ACT-ON  |  THURSDAY, JULY 28, 2016
    [Product, Twitter] 5 Powerful Techniques To Boost Your Content Marketing
    Keep the layout and template of each different type of content consistent throughout your production, so each piece works with the others to create a coherent, cohesive body of content that looks professional. Product Reviews. Every day, large and small businesses use content marketing to increase their conversions, leads and traffic.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 3, 2016
    [Product, Twitter] 5 Ways to Speed Up Your Content Editorial Process
    Production and Editorial Management. Content Production. Canva includes templates for every type of visual graphic imaginable (Facebook and Twitter cover images, for example), and images can be easily tweaked for uniqueness within seconds. But content takes time to produce and get out into the world. Repurpose Existing Content.
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 25, 2014
    [Product, Twitter] 5 principles of Information Architecture & why it matters to marketing
    well-structured site or app can be a real differentiator for your customers, especially with eCommerce or where you have a large number of products. For example, on a groceries site all dairy products could be listed together under the same category. Closed card sorting – align products to a pre-defined set of categories.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 24, 2011
    [Product, Twitter] Hosting the B2B Track at the Aprimo Marketing Summit 2011
    Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation.
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Product, Twitter] 11 Underdog Brands That Differentiated Themselves From the Competition
    An all-natural, individually-owned lip balm was a game changer for Burt’s Bees, and was the beginning of a long line of homemade, natural beauty products. Their branding really took the spotlight in 2007 when they established “The Greater Good” business philosophy; beauty products that are good for you, good for us, and good for all.
  • CONTENTLY  |  WEDNESDAY, JUNE 29, 2016
    [Product, Twitter] 7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers
    The growth and competition in the publisher ecosystem is really, really strong,” Adam Mosseri, Facebook’s vice president of product management, told The New York Times. “We’re worried that a lot of people using Facebook are not able to connect to friends and family as well because of that.” It will. Shock. 2. Anger. 4.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 14, 2014
    [Product, Twitter] How Changing Sales is Impacting Your Business (without your knowledge)
    Product Centered Selling. Product/Price. Product/Service Bundling. Product Expert. You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , Demand Generation , Find New Customers , Sales 2.0 , sales funnel , Sales Leads. The Second Letter. Sales Strategy. Your Role.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 26, 2016
    [Product, Twitter] Does Your Blog Deliver a Positive User Experience?
    Next comes simplicity and elegance that produce products that are a joy to own, a joy to use.”. Please visit [link] for more information and connect with her on Twitter. Next comes simplicity and elegance that produce products that are a joy to own, a joy to use.”. By Linda Dessau , {grow} Community member. Broken links.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 28, 2012
    [Product, Twitter] 7 Companies That Jumped on a Viral Craze at Just the Right Time
    Online shipping marketplace uShip jumped on the popular craze by creating this viral video promoting their product using The Social Network as a twist: uShip was the first company to make a parody like this for the film, and their timing was perfect. The video gained a lot of popularity on Twitter and eventually got nearly 100,000 views.
  • HUBSPOT  |  MONDAY, MARCH 3, 2014
    [Product, Twitter] 7 Reasons Most Enterprise Websites Fall Short
    That’s 19% more than we spend on digital advertising (Google Adwords, Facebook and Twitter ads, etc.). These are sites that are all pretty pictures and polished product content, but not much else. In ShoreTel''s case, their VoIP product offering is on a separate website, but that doesn''t always have to be the case.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 18, 2012
    [Product, Twitter] 12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011
    Content is king. As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. Content is also crucial for lead nurturing , SEO and other online marketing initiatives. But producing content is expensive. Producing great content is even more expensive. So why not give it to them?”
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 16, 2014
    [Product, Twitter] 14 B2B Blogging Best Practices from Creation to Promotion
    82% of B2B Marketers are increasing content production in the next 12 months ( source ). For example, if you’re referencing an individual, link to their Twitter profile and let them know they were included in your post. Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries.
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