INBLURBS | FRIDAY, DECEMBER 17, 2010
[Product, Twitter] Tips to get more Customers with custom landing pages
Custom landing pages should point to the product which customers are looking for. Customers generally reach your landing pages searching for a particular product or search. Custom landing pages for your business should explain clearly about the product rather than confusing the readers. Tweet this on Twitter!
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MARCH 22, 2011
[Product, Twitter] A Bold Experiment in Paid Content
Last Friday, the 159-year-old New York Times , arguably the nation’s most important newspaper, announced it would be charging a subscription for the online version of its product. We are about to witness an extremely important experiment in journalism, marketing and the economics of the Internet. The risks in this plan are significant.
SYNECORE | SATURDAY, FEBRUARY 1, 2014
[Product, Twitter] Pin to Win: Social Sharing on Pinterest Trumps Email
Brands that showcase their products and services on Pinterest instantly create ready proximity to these pools of affinity, an important element in stimulating consumer action. I’ve long argued that Pinterest is the most sales-actionable social network around. Most of that growth was driven by women, who account for 56.76 Here’s why.
INBLURBS | MONDAY, JULY 16, 2012
[Product, Twitter] Eloqua Announces Chatter Integration
Eloqua connected me with their product team who gave me a demo. LinkedIn – Twitter – Google +. Eloqua revealed this week a new integration with social enterprise app innovator Chatter. The Salesforce.com-owned business network will automatically be integrated into Eloqua’s Marketing Automation (MA) platform free of charge.
B2BBLOGGERS | THURSDAY, APRIL 29, 2010
[Product, Twitter] Overcoming the B2B Marcom Manager's Content Conundrum
Social bookmarks serve as a good reference for future blog posts and Twitter tweets. Save tabbed groups for the social media-related sites you visit such as productivity tools (mentioned below), your listening posts, bookmarking sites and your company’s social media venues. Your B2B Marketing Plan Doesn’t Need Twitter.
HUBSPOT | TUESDAY, APRIL 28, 2015
[Product, Twitter] 12 Pinnable Pinterest Pins That Teach You How to Use Pinterest
Pinterest’s brilliant user experience makes it so simple to browse through photos and bookmark products, gift ideas, or articles (and much more) that you want to come back to later. You create marketing plans for your Facebook, Twitter, and other social media accounts, right? So, where do you begin? Well, Pinterest is no different.
SAVVY B2B MARKETING | THURSDAY, MARCH 29, 2012
[Product, Twitter] B2B Videos: Go Beyond Humdrum to Engage & Enthrall
Once you’ve been wowed by the interactive wizardry and special effects served up by Hollywood, it’s hard to settle for a talking head juxtaposed against tedious office and product shots. You can follow her on Twitter or read more of her posts on Savvy B2B. And it’s no wonder. Why to Use Online Video for B2B Marketing.
WEBBIQUITY | THURSDAY, FEBRUARY 23, 2012
[Product, Twitter] 34 (of the) Best Google+ Tips, Tactics and Guides of 2011
Plus, what about Google Maps, Google Translate and a plethora of other Google products?”), But Google brings something extra, something that Facebook and Twitter can’t offer – the power of open Web search.” Google+ (or Google Plus) is many different things, depending on who you ask. It will fundamentally change SEO.
HUBSPOT | TUESDAY, OCTOBER 1, 2013
[Product, Twitter] Social Media Managers Must Work Around Lousy Business Models
In the midst of this mess, I took to Twitter and began venting my frustrations to @United. So, I took to Twitter then, too. By monitoring customer interactions on Twitter, you can spot people trying to figure out how to use your product or service.". Raise your hand if you''ve ever been screwed over by an airline.
WINDMILL NETWORKING | MONDAY, DECEMBER 3, 2012
[Product, Twitter] 3 Trends to Consider for Your 2013 Social Video Strategy
While Twitter and Facebook can be entered into with little to no cost, online video has a price of admission no matter how you go about creating the content. For instance, the cost could be the price of the camera you buy to do it yourself, or it could be the cost of hiring a production company to create a professional video for you.
SALES PROSPECTING PERSPECTIVES | MONDAY, NOVEMBER 19, 2012
[Product, Twitter] 5 Marketing Tools I Am Thankful For
Hootsuite - Currently I am managing nine different twitter accounts for our organization. Having all of these integrated has made my life much easier and my work life much more productive. I’m sure there are other tools available that make a marketer’s life much easier, but these five really stood out to me.
LEADER NETWORKS | WEDNESDAY, MAY 5, 2010
[Product, Twitter] The Social Enterprise Fail Whale
5.Through 2015, only 25 percent of enterprises will routinely utilize social network analysis to improve performance and productivity. The information exchanged with clients and prospects can help lead new product ideas and improvement arenas never before recognized - let alone within rapid time frames and in context.
FEARLESS COMPETITOR | MONDAY, JULY 19, 2010
[Product, Twitter] Thought Leader Interview #10 – the Leadsloth Jep Castelein
If you like what Jep has to say, just visit him at LeadSloth , follow jepc on Twitter or send an email to jep at leadsloth.com. I wish to thank Jep for his contributions to Fearless Competitor. In contrast, if you only write about your company or your products, people will lose interest. Jim Dickie sees this as the Perfect Storm.
HUBSPOT | TUESDAY, FEBRUARY 21, 2012
[Product, Twitter] How to Master Pinterest for B2B Marketing
By nature, many B2B companies are selling a product or service in an industry that most likely isn't visual. Create a board of their smiling faces – perhaps while using your product or service! However, Pinterest functions a little differently than the typical "follow process" we know from Twitter, Facebook, and LinkedIn.
BLOG MY CALLS | SUNDAY, MARCH 31, 2013
[Product, Twitter] A Social Media Engagement Story: How We Won a Call Tracking Customer
On the LogMyCalls Twitter account we regularly monitor Twitter feeds that included phrases like ' call tracking ,' 'call scoring,' or 'call recording.' If someone is talking about these things on Twitter, we want to know about it. This was within about 5 minutes of the original Tweet. This is a retail-level account.
NUSPARK | SUNDAY, APRIL 21, 2013
[Product, Twitter] Facebook Business Pages; Measuring What Matters for Success
Like Twitter and Google+, there are two key categories of metrics you need to understand: Engagement: Is your content being noticed; and when it’s noticed, does it influence audiences to engage with it, whether it’s a like, comment, share, or click? How’s your Facebook business page doing? The result? New Likes. Lost Likes. Total Posts. .
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, MAY 15, 2013
[Product, Twitter] 5 Simple Remedies To Heal Your Ailing Email Subject Lines
Being able to attract visitors to your website does not necessarily mean they’re ready to purchase your services or products. Send him a tweet on Twitter or connect with him out on LinkedIn Sales Prospecting Perspectives is pleased to bring you a guest post from James Hutto , co-founder of Valeo Marketing. But don’t fret! You’re busy.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, DECEMBER 19, 2010
[Product, Twitter] Case study: Social Media Makes Big Splash for Small Entrepreneur
So she invented a product called “ Small Wall that allows decorators to paint a small board and then post it on a wall like a post-it note. Here is the most colorful social media success story you’ll ever read! The story starts with paint. Colorful … get it? crack myself up. It’s easy and won’t harm the walls.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, SEPTEMBER 14, 2010
[Product, Twitter] Social Interaction Designers are gunning for your website
We’re on the verge of it becoming a more practical and mainstream part of website design—thanks to Twitter! Twitter Drives a Widget. Like Facebook, Twitter opened up its system by providing an API for developers to access. Twitter’s developer network helped put a scare into Facebook. Follow her on Twitter @neicolec.
SOCIAL MEDIA B2B | TUESDAY, OCTOBER 9, 2012
[Product, Twitter] 10 Reasons Why B2B Companies Are Failing With Social Media
Instead paid social media marketing efforts on platforms like Twitter, Linkedin and Facebook should be used to bolster your organic marketing investment. Brainstorm with your team about some of the awesome, yet unexpected applications of your product. Too many B2B companies are flat out failing at social media marketing. Photo: Flickr.
HUBSPOT | FRIDAY, AUGUST 15, 2014
[Product, Twitter] The 12 Types of People You’ll Meet at a Conference
” Superfans never forget to include a speaker’s Twitter handle in hopes that he or she will retweet or reply. The difference here is that salespeople are usually only interested in selling their company’s core products and services. Should you be networking to make connections with smart people? Goal = Learning.
MARKETING ACTION | MONDAY, JANUARY 5, 2015
[Product, Twitter] 87 New (Really) Marketing Automation Stats
Among B2B marketing managers, the most important criteria for a marketing automation system are (1) price, (2) product integration (e.g., Email is ranked as the #1 preferred communication channel by consumers for initial introduction to a product/service, learning about a product/service, and post-purchase follow-up about a product/service.
DIGITAL B2B MARKETING | THURSDAY, SEPTEMBER 22, 2011
[Product, Twitter] Content Marketing and Choose Your Own Adventure Books
Accept the product development lead’s invitation to join the technology review meeting. Share your view on this approach below or with me on Twitter ( @wittlake ). You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. B2B buyers are well educated adults. Circle Back.
B2B MARKETING UNPLUGGED | FRIDAY, APRIL 13, 2012
[Product, Twitter] Why You Need a Catch & Release Program for Subject Matter Experts
When my friend the sales director blew me off for lunch the other day, I wasn’t surprised. “I’m really sorry but someone just spotted a product manager on the fourth floor,” she gushed like a drunk birder. “I need to corner that slippery little *^#@?%, Follow me on Twitter @bizmkter. The problem is a simple one of supply and demand.
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 9, 2015
[Product, Twitter] Why Amex OPEN Forum Is Still the Gold Standard For Content Marketing
Purchase: Case studies promoting product offering: Finally, content intended to tip the scale and turn a prospect into a client should highlight customer success and promote products. Since its launch in 2007, American Express’ OPEN Forum has been considered the poster child for content marketing. Remember your audience is # 1.
SMALL MANUFACTURER BLOG | FRIDAY, AUGUST 12, 2011
[Product, Twitter] Site Navigation: The Foundation for Results-Driven SEO
She also includes my post about how Nathan Dube sold me a printer by responding to me on Twitter. For instance, most B2B companies would like to have people coming to their site from Google who are looking for their specific products or services. The third level is the individual product or service pages themselves. Welcome!
VERTICAL RESPONSE | WEDNESDAY, JUNE 4, 2014
[Product, Twitter] Add Sizzle to Your Content with Eye Catching Images
Use user-generated photos – with permission, of course – to showcase uses of your product or to highlight your biggest fans and let them tell their own stories. Pinterest now has a page for gifts as well, allowing you to showcase your own products. (It’s okay to include prices!) Eye-popping images can also captivate.
SAVVY B2B MARKETING | WEDNESDAY, JANUARY 26, 2011
[Product, Twitter] Savvy Speaks: Facebook - Is It for Businesses?
Twitter, Facebook, LinkedIn and many other social media sites sing a siren song of easy leads and viral marketing success. Last week we talked about the best corporate uses for Twitter. When I'm on Twitter, I'm searching work-related key words. The social media debate continues. Jamie. with friends and family. Michele. Tweet
INBLURBS | THURSDAY, DECEMBER 2, 2010
[Product, Twitter] Inbound Marketing and what else?
There are many different ways on how to attract customers to your products. No question, more and more people B2B and B2C are going online to find products and services they need. No matter where you market your products and services, you need wide sales skills to convert your leads to real revenue. Tweet this on Twitter!
MODERN B2B MARKETING | WEDNESDAY, AUGUST 5, 2015
[Product, Twitter] The Customer Is King: 5 Inspirational Quotes from Customer-Centric Leaders
Additionally, having access to social outlets on your site can help keep customers engaged in your products and create a community around your products. In today’s business landscape, competitors are only a few clicks away. There are so many new ways to serve customers. Customer needs are the guide to your decision-making.
IT'S ALL ABOUT REVENUE | MONDAY, APRIL 28, 2014
[Product, Twitter] How to Focus Your Marketing Messaging on What People Really Want
Follow Josh on Twitter @jhaynam. If the product is positioned as a way to make Tom’s work take less time so he can accomplish more, he’ll bite. by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes.
FATHOM | FRIDAY, NOVEMBER 21, 2014
[Product, Twitter] What E-Commerce Marketers Should Know About the Happiest Consumer Brand Manufacturers
Getting links to the company website via a customer-centered blog that does not simply push products. 5. Catering to the unique needs of 5 types of e-commerce shoppers (as identified by the Norman Nielsen Group): Product-focused, browsers, researchers, bargain hunters and one-time shoppers. 6. clear, omnichannel voice of the brand.
B2B IDEAS @ WORK | FRIDAY, JANUARY 21, 2011
[Product, Twitter] Customer Engagement: "You've Got to Have Faith"
But with a tone of clarification, she said what they really hoped to do was to tell more people about their products. Get your B2B Twitter Toolkit I recently spoke with a prospective client interested in adopting a B2B social media strategy. At that point, I took a deep breath. Customers are seeking insights for making decisions.
KOMARKETING ASSOCIATES | FRIDAY, NOVEMBER 15, 2013
[Product, Twitter] 5 Must-Watch Google Webmaster Videos for the B2B Marketer
B2B marketers can use schema tags for webinars, putting author tags on whitepapers and case studies, and for reviews on product pages. Once implemented, these tags present an opportunity to increase click through rates, providing more organic traffic to your product pages, so I recommend getting these up as soon as possible.
HUBSPOT | MONDAY, SEPTEMBER 14, 2015
[Product, Twitter] The 13 Best College Facebook Pages (And What Sets Them Apart)
During move-in week at the beginning of the academic year, the university called for students to post their moving day pictures and thoughts to Facebook, Twitter, and Instagram using the hashtag #BerkeleyBound as a top-of-the-funnel traffic driver. Plus, it encourages people to check out their Twitter account.). WeAreBC Posted by.
LOOPFUSE | MONDAY, NOVEMBER 7, 2011
[Product, Twitter] 9 ways to make the case for marketing automation software
Over time, fewer sales reps may be needed with higher individual productivity rates to achieve the same or higher sales outputs. You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. This is a guest post by Matt Heinz, President, Heinz Marketing. Read more on his Matt on Marketing blog. Do the math.
MARKETING ACTION | WEDNESDAY, JANUARY 7, 2015
[Product, Twitter] 15 Ways Content Marketers Can Use Pinterest to Drive Traffic
Pew Research raised a lot of eyebrows earlier this year when they announced Pinterest had become more popular than Twitter. PEW pulled their data nearly a year ago now, so it’s actually bee 12 months that Pinterest has been more popular than Twitter. This just is a productivity tip. Do you want traffic to your site? Add videos.
HUBSPOT | SUNDAY, FEBRUARY 10, 2013
[Product, Twitter] Your Instagram Feed Now on the Web, and Other Marketing Stories of the Week
Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%, Google+ Shut Out, From Marketing Land. To give you a sense of how Super Bowl XLVI’s social media participation went last year , brands had mentioned following the conversation on Facebook and Twitter equally at 8 times each during commercials. Here we go.
HUBSPOT | SATURDAY, AUGUST 3, 2013
[Product, Twitter] WTF Is the Future of Business? Brian Solis Has an Answer
In this new world, the marketing of products becomes as important as the products themselves. Solis is a rare web intellectual, a guy who can melt your brain on Twitter but can also think and write convincingly in chunks of more than 140 characters. Have you ever wondered what the future of business will look like? must read.
KOMARKETING ASSOCIATES | MONDAY, JUNE 16, 2014
[Product, Twitter] 5 Lessons Content Marketers Can Take Away from the 2014 World Cup
Seemingly every company today has a blog, Facebook page, Twitter handle, and more. The gathering of fans truly is a special scene as they back their home country and a product that’s put on the field that they can be proud of. Credit: www.forzaitalianfootball.com. Make It through Qualifying. Credit: www.cbssports.com. Be Well-Prepared.
HUBSPOT | TUESDAY, JUNE 11, 2013
[Product, Twitter] What You Need to Know This Morning: June 11, 2013
Worth reading the full article here on Huffington Post to see what the future holds for CMOs and the rest of the C-suite. 2) Free Twitter Ads for Small Biz! Twitter and Chase are offering $1 million in Twitter ad credits to qualified small businesses that do business with Chase. and we''re back! That''s right, free stuff! Enjoy!
MI6 MARKETING AGENCY | FRIDAY, JUNE 4, 2010
[Product, Twitter] Special Interview with Paul Dunay Global Managing Director of Services and Social Media Marketing from Avaya
Sites need to be current and a content production schedule should be in place. 18:23 We talk about Avaya’s use of Twitter to support customers and how advocates (loyal customers) are helping support Avaya in return. One twitter conversation led to a customer purchasing an Avaya system in less then 15 days. Paul on Twitter.
SAVVY B2B MARKETING | THURSDAY, MAY 26, 2011
[Product, Twitter] Top 10 Rules of B2B Blogging from DemandCon Social Media Panel
We are likely to call you out to all 5,000 of our twitter followers. About the Author: Heather has spent the past 15 years advocating for the customer perspective in her approach to software development and product marketing. Here is a copy of the presentation that I promised to all the attendees. Don’t do it!
BIZNOLOGY | TUESDAY, JANUARY 28, 2014
[Product, Twitter] Google unmasks the anonymous with Google Authorship
Google’s apps, products, phones, OSes, and services are just elaborate strategies to lure Internet denizens out of the cold and into the system. ANONYMOUS (Photo credit: Andrewww26). This demands drawing out as many anonymous visitors as possible. Google wants to triangulate real name with as much online behavior as possible.
CONNECT THE DOCS | THURSDAY, SEPTEMBER 17, 2009
[Product, Twitter] ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?
Blog Marketing Interactions Twitter Ardath421. Instead of talking endlessly about all the cool stuff your products do, share insights about why doing those things is important—from a business objective perspective. Blog Phoenix Rising Twitter RebelBrown. Blog Start with a Lead Twitter BrianJCarroll. Blogs. Books.
HUBSPOT | TUESDAY, MARCH 26, 2013
[Product, Twitter] How Will the Social Web Monetize the Uptick in Visual Content?
People naturally tag the names of people and places they care about -- not products. What’s needed is more image intelligence -- a way to systematically scan and detect the presence of brand logos, packaging, and products lurking inside the billions of consumer photos streaming into the internet each week. Words drive SEO.
B2B MARKETING ONLINE | FRIDAY, JANUARY 21, 2011
[Product, Twitter] Mobile – the future of B2B marketing
Originally platforms such as Twitter and Facebook were seen as predominantly B2C channels. This has changed with the possibility of B2B brands using channels such as Facebook to provide information on product launches, news and events. This will follow trends in social media.
HINGE MARKETING | MONDAY, JULY 21, 2014
[Product, Twitter] What Every Managing Partner Needs to Know About Social Media
Some are very productive, others a waste of time. It is a wide range of public platforms (think LinkedIn, Twitter, Facebook) that use vastly different formats (limited text characters to full motion video) for very difficult purposes. On Twitter or LinkedIn? Not so much. In fact, I started out with a healthy dose of skepticism.
MARKETING ACTION | FRIDAY, FEBRUARY 13, 2015
[Product, Twitter] How to Hire The Perfect Person To Run Your Social Media
Example 1: You’ve built a decent following on Twitter, Facebook , and Instagram. Additionally, the candidate must possess a solid understanding of the social media universe, including YouTube, Twitter, Flickr, StumbleUpon, Delicious, Digg, reddit, forums, wikis and blogs. Planning to increase your social media budget in 2015?
HUBSPOT | TUESDAY, MAY 29, 2012
[Product, Twitter] How the Big Social Networks Use Email to Increase Engagement
The point is, every business has the capacity to create some visual content, whether it's pictures of products, behind-the-scenes looks at your organization, or interesting industry data. Twitter. Only recently did Twitter start sending a weekly digest email -- we wrote about it just last week , in fact! Pinterest. Facebook.
SAVVY B2B MARKETING | THURSDAY, AUGUST 19, 2010
[Product, Twitter] B2B Microsites: Driving Awareness and Leads - An Interview with Phillip Lin of FireEye
How does your past experience in Product Marketing inform your approach as Director of Marketing? Many traditional product marketers work with sophisticated offerings and end up producing complex messaging that has to be then be translated into programs and campaigns. You can follow her on Twitter or read more of her posts on SavvyB2B.
FEARLESS COMPETITOR | SUNDAY, APRIL 1, 2012
[Product, Twitter] You Can Grow Your Business with Social Media. Learn How Here.
You even have a Twitter account. Steve is a technology marketing executive with extensive product management, business development and strategic marketing skills, working with electronic components, factory automation and semiconductor capital equipment. BMA-NJ’s B2B Social Media Symposium (SMS) April 10, 2012 in Weehauken, NJ. Google.
AD YOUR COMMENT HERE | TUESDAY, FEBRUARY 1, 2011
[Product, Twitter] [Article Summary] HBR: Best Buy’s CEO on Learning to Love Social Media
Here’s one example: On Memorial Day, I tweeted a simple thank-you to US service members for all they do, and particularly thanked Best Buy employees who are making sacrifices to serve in the military reserves. A few minutes later later I received a note from Jen Whitacre, a product specialist in one of our stores in Missouri.
HUBSPOT | MONDAY, APRIL 28, 2014
[Product, Twitter] The Psychology of Stories: The Storytelling Formula Our Brains Crave
If customers can see themselves as characters in your story, they’ll be more likely to adopt your product and experience the happy ending you offer. Our insurance is cheaper than competitors’, our product will help you lose weight, our service will save you time, etc.). Told any good stories lately? Forget virtual reality.
DIGITAL VOICES | FRIDAY, JULY 16, 2010
[Product, Twitter] Maximizing the effectiveness of your social marketing activities
While your web site may still be the primary platforms to share information - Company blogs, Twitter, Facebook, Foursquare, Linkedin etc. may For instance, are you trying to increase awareness of your brand or product? The proliferance of social channels over the last 5-6 years is simply amazing. Invest wisely. Hurry up.
THE EFFECTIVE MARKETER | MONDAY, NOVEMBER 29, 2010
[Product, Twitter] Marketing By Objectives « The Effective Marketer
Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns. 2.
FATHOM | THURSDAY, APRIL 2, 2015
[Product, Twitter] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
What’s interesting about this finding is that 85% of B2B marketers reported using traditional print or offline promotion to distribute their content, promote their products, and ultimately drive new sales. Digital Marketing Strategy for Launching New Products & Services. Pretty cool (and targeted) stuff! 3.
B2B MARKETING UNPLUGGED | MONDAY, NOVEMBER 26, 2012
[Product, Twitter] Lost Squirrels: Putting Sales Where it Belongs
Complaining about product delays – 9%. Now I know that what we consider a pricing document, most Sales Squirrels consider a starting point for negotiating with us; and I know that sales materials and scripts aren’t actually necessary if you know the product. Follow me on Twitter @bizmkter. You read that right, folks.
CONNECT THE DOCS | THURSDAY, JANUARY 21, 2010
[Product, Twitter] ClickInsights: Biggest roadblock to converting marketing leads
Blog Marketing Interactions Twitter Ardath421. The mindset shift is that marketing isn’t a series of campaigns but rather an ongoing, consistent process that educates prospects about what they need to know; showcases your company’s expertise to add value to the product offering; and proves that what you say is true. Blogs.
HUBSPOT | SUNDAY, SEPTEMBER 21, 2014
[Product, Twitter] How to Create an Awesome Upsell Email
You probably don’t want to mention additional products in your thank you and confirmation emails, but you can touch base between purchases to prompt further sales. If there are no associated items, show products that may relate in other ways. Don’t you want those buyers telling others about your products? Really!
VIDYARD | MONDAY, JANUARY 19, 2015
[Product, Twitter] Do I Need A Video? 5 Questions To Ask For Your Next Campaign
The same principle applies to explaining your product, or service. But with a more complex product, keep in mind that you can fit a lot of information into a short video by showing rather than telling, so take advantage of this power while you have the chance. 2. As you may have guessed, we’re big believers in the power of video.
B2B MARKETING INSIDER | TUESDAY, AUGUST 25, 2015
[Product, Twitter] The Best Way To Convert New Buyers Is To Help Them First
Prior to earning the right to speak about your product. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. I often participate in interviews with people all over the world who are looking to understand the shift happening in marketing today. They need to put a person or team in charge.
LEAD VIEWS | THURSDAY, AUGUST 12, 2010
[Product, Twitter] “Why B2B Leads from Social Media Are More like Joe Biden than Lady Gaga”
Well, there is no denying that Lady Gaga is taking the world by storm, she is everywhere – more than 10 million fans on Facebook and 5 million followers on twitter. For long she has reigned the trending topic space on twitter and is now being touted as one of the biggest phenomenons of our times. from social media.
MODERN B2B MARKETING | TUESDAY, OCTOBER 19, 2010
[Product, Twitter] 7 Tips To Get New Facebook Fans For Your B2B Business
Add photos of any physical products or offline events such as conferences and staff at work to promote faces with the products and services. Also encourage customers to post photos of their successes and how they use the company products. 3. Attracting new fans to your page takes a mix of careful planning and proper execution.
VERTICAL RESPONSE | THURSDAY, DECEMBER 19, 2013
[Product, Twitter] How to Feature Your Customers on Social Media
If you’re simply using social media to send out an occasional post or tweet, you could be missing out: social channels are a great way to interact with customers because they’re already using Twitter, Facebook and other platforms to interact with friends and family. “The cover photo is like a billboard,” she says.
DELICIOUS B2BMARKETING | WEDNESDAY, NOVEMBER 28, 2012
[Product, Twitter] Study: B-to-B Marketers Lagging With Social Media
Design & Production. 22 percent use social media for a better understanding of market perceptions of their own brands and or products. Follow her on Twitter. Summit Business Media's AdvisorOne.com Launches Paid Content Product. All You Brings Social Commentary Into Print Product. Production/Manuf.
B2B MARKETING UNPLUGGED | MONDAY, MARCH 23, 2015
[Product, Twitter] Why Marketing Needs to Fix the Customer Experience
Like good party hosts, we’re able to move through our customer base, talking about our products and services instead of apologizing for them and filling up the save queue. When we aren’t on the defensive, we can ask for ideas about making our products better and we can test messages and features and pricing. Namaste, my friends.
FEARLESS COMPETITOR | FRIDAY, MAY 6, 2011
[Product, Twitter] Facts about Fearless Competitor
fearlesscomp has over 3,700 followers in Twitter and scores a perfect 100 out of 100 in TwitterGrader.com. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. Every Friday at 11am). 47,949 views all-time as of last night (Gulp! Why not?
WINDMILL NETWORKING | THURSDAY, DECEMBER 20, 2012
[Product, Twitter] Four All-Stars of B2B Social Media Branding
Instead, each video educates viewers on aspects of the GE product set, building brand comprehension, awareness and affinity. ARAMARK also spotlights its products with Facebook photos of items like the Chicken Florentine Nachos offered at Paul Brown Stadium recently. How are you integrating social media into your B2B marketing? mmm!).
HUBSPOT | MONDAY, DECEMBER 17, 2012
[Product, Twitter] 10 of the Most Memorable Marketing Campaigns of 2012
Samsung created a campaign called "The Next Best Thing Is Already Here," which was very careful not to mention Apple by name while making it obvious that Samsung's product was superior to the iPhone 5. The jump was also a trending topic on Twitter worldwide. As the year comes to a close, it's the perfect time for reflection.
CRIMSON MARKETING | TUESDAY, OCTOBER 8, 2013
[Product, Twitter] Pick ‘n’ Mix for a Sweet Content Strategy [Infographic]
News Articles . 3 in 5 consumers read branded content while looking at products to buy. Tweets. 1 in 3 marketers have generated leads through Twitter. Your Website. website health check will show what needs to be fixed to get the most from your content. 2. Landing Pages. More landing pages + more calls to action = MORE CONVERSION. 3.
WINDMILL NETWORKING | MONDAY, NOVEMBER 26, 2012
[Product, Twitter] Generation C : Prosumers and Maturialism
Generation C consumers influence the production process and brand marketing from the start. futurist author, Toffler describes a new society in which consumers become producers and are called upon to test products before marketing them. In recent years, several aspects of society have been transformed by new Internet technologies.
EARNEST ABOUT B2B | THURSDAY, OCTOBER 18, 2012
[Product, Twitter] B2B gets Pinteresting
Pinterest has rapidly shot up the rankings to become a major contender in the social media marketing world, ranked third behind only Facebook and Twitter in terms of popularity. Pinning these products up allows users to identify and engage with the brand by repining them onto their own boards with titles such as “My Style”. Charm.
FIFTH GEAR ANALYTICS | FRIDAY, JULY 11, 2014
[Product, Twitter] SIGMA at the PiMA Mid-Year Meeting & Trade Show
Rather than just speak about omni-channel marketing, we will showcase our own, all-encompassing campaign tailored to the PiMA audience – and deliver real-time communication and engagement via email and social media, and display the accompanying results and analytics using our signature mi-Link data visualization product. Affinity Marketing
HUBSPOT | TUESDAY, JUNE 19, 2012
[Product, Twitter] Why You're Struggling to Measure the Value of Social Media
when was the last time you bought something immediately after clicking through a Twitter or Facebook link? Most customers discover companies through social media, then take some time to get to know their products or services -- subscribing to emails or returning again through another channel. Think about it. What are my best channels?
MODERN B2B MARKETING | THURSDAY, APRIL 11, 2013
[Product, Twitter] 5 Email Marketing Strategies for Customer Retention
Connect with Jana on Twitter @jana_fung. So, you’ve just closed a huge deal for your product. friendly reminder email should be sent whenever there is a major marketing event going on in the customer’s geographic location that you’re hosting or a major change is occurring with your product or service. Congratulations!
SALES INTELLIGENCE VIEW | MONDAY, MARCH 19, 2012
[Product, Twitter] InsideView Announces Social Intelligence Alliance with Microsoft
The integration of InsideView with Microsoft Dynamics CRM is the result of the two companies’ focus on reimagining CRM to create a fantastic and productive experience by providing useful, actionable insights about customers and prospects to sales professionals,” said Dennis Michalis, General Manager, Microsoft Dynamics CRM.
FEARLESS COMPETITOR | WEDNESDAY, MARCH 16, 2011
[Product, Twitter] Top 10 Guest Posts You May Have Missed
The Problem with Kids: How Your Products and Services are really Perceived (PostClick marketing blog). Follow Jeff on Twitter or download the high acclaimed white paper on sales lead generation. Guest posts are a great way to promote your company and be thought of as a thought leader. To make it easy for you, I compiled a list here.
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 24, 2011
[Product, Twitter] Hosting the B2B Track at the Aprimo Marketing Summit 2011
Follow Jeff on Twitter or download the free white paper on B2B lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in online lead generation.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, AUGUST 21, 2009
[Product, Twitter] Aprimo Marketing Studio Expands the Scope of Marketing Automation
Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. Aprimo is in the early stages of launching Aprimo Marketing Studio , a new Software-as-a-Service marketing automation suite that is separate from the existing Aprimo product.*
SOCIAL MEDIA B2B | FRIDAY, JANUARY 28, 2011
[Product, Twitter] 25 B2B Social Media Nuggets of Goodness
This creates useful profiles that give marketers insight into how to tailor future offers and products to their customer base. Related posts: Today’s Twitter Tips and Other Topics of B2B Social Media The following posts do not completely fit a theme, but. Today’s post roundup is brought to you by the number 5. from Marketo.
THE B2B RESEARCH BLOG | TUESDAY, OCTOBER 23, 2012
[Product, Twitter] B2B Marcomms Agency League – highlights
We’ve the juicy challenge of bringing to life what can often, at face value, be rather dry products and engaging with buyers on an emotional as well as functional basis. Connect with Andrew on Twitter or Google+. Aren’t we B2B marketers are blessed? The average satisfaction score given by clients to their agency is 8.3 out of 10.
MODERN B2B MARKETING | THURSDAY, OCTOBER 4, 2012
[Product, Twitter] The ROI of Paid Social Media Ads
This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. Twitter Promoted Tweets. It may simply be that Twitter biases to particularly early-stage prospects that require longer-than-normal nurturing periods.
HUBSPOT | MONDAY, NOVEMBER 8, 2010
[Product, Twitter] 3 Ways eCommerce Can Leverage Social Media Monitoring
Wouldn’t you love more up to date and continuous insight as to what makes people buy your products? How can you make your product much more appealing and make them proceed through checkout from your product page? So, how can eCommerce business discover how to do better marketing and positioning of their products?
BIZNOLOGY | WEDNESDAY, DECEMBER 11, 2013
[Product, Twitter] How to reach content marketing’s Holy Grail: revenue
Production. No surprise, we still have to plan, but now our planning goes beyond mapping out a year’s worth of articles, social media participation and other content and aligning it all with the products or services we’re marketing. Production. No point in even trying – it’s counter-productive.
MARKETING ACTION | TUESDAY, AUGUST 12, 2014
[Product, Twitter] Nurturing Cold Social Leads is a Lot Like Online Dating
She already owns your product, whatever that may be, and shes a vocal brand advocate on social media.When your company shares an update on Twitter, Facebook or LinkedIn she always re-shares your content to her network of friends and colleagues. Assume I know nothing about your brand or products. Social Increases Your Reach.
SOCIAL MEDIA B2B | TUESDAY, MARCH 8, 2011
[Product, Twitter] 3 Steps to Make B2B Social Media Produce Sales
Blogging, engaging, listening to customers on Facebook or Twitter. Connect those answers, ultimately, to your products or services. Or why is the end goal for Twitter something called engagement or attention? Because someone who wrote a book on Twitter decided so? They’re all necessary components of being online.
SAVVY B2B MARKETING | MONDAY, AUGUST 13, 2012
[Product, Twitter] Thought leadership – some are more sophisticated than others
The value you deliver should go well beyond merely selling your product or service. You can follow him on Twitter @thoughtstrategy or join him on LinkedIn. We're pleased to present this guest post by Craig Badings, an authority on thought leadership. Thought leadership originated within the ranks of the management consultancies.
FEARLESS COMPETITOR | SATURDAY, JULY 2, 2011
[Product, Twitter] HOW TO: Manage Your Online Reputation Using SEO
Profiles on social networks are powerful tools for this purpose, as results from large sites like Facebook and Twitter often carry more SEO power than a single post on something like a personal blog. Wacky News of the Week: Manage Your Online Reputation. So good-bye, JK. That was hard.). Of the almost 80% of U.S. Here’s how to get started.
FEARLESS COMPETITOR | MONDAY, AUGUST 1, 2011
[Product, Twitter] Find New Customers Fan of the Month – Kenny Madden
He is also on Twitter at @kennymadden1973. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers.
CMO ESSENTIALS | MONDAY, DECEMBER 22, 2014
[Product, Twitter] 2005 Called, It Wants Its Marketing Trends Back
From brick-and-mortar stores adapting to accept phone orders, to customer service reps addressing complaints on Twitter, the effort to deliver omni-channel interactions is not new for many firms. The ultimate benefit of this is reducing the buyer effort to understand the benefits of your products / services. It’s all part of your job.
HUBSPOT | THURSDAY, OCTOBER 23, 2014
[Product, Twitter] 43 Bright Ideas for Promoting Your Lead Gen Content
Twitter. 4) Change your cover photo to feature the piece of content you''re promoting. 5) Pin a tweet to the top of your page that has a link to the landing page and an image with the same branding as the cover photo. 6) Create a hashtag for the campaign. So you just created a piece of content for lead generation -- congrats! . Social Media.
DELICIOUS B2BMARKETING | WEDNESDAY, JULY 11, 2012
[Product, Twitter] Four Responsive Email Layouts
The final section of the email, initially appearing to be 6 product images, is actually three separate 2-product images. Find him on Twitter @cstudabaker and ask what board games hes playing lately. New Twitter Mobile App Aims To Enhance Tweets & Events If The AFA Boycotts Google Over Gay Rights, Will It Remove Itself From Google?
B2B MARKETING INSIDER | WEDNESDAY, AUGUST 5, 2015
[Product, Twitter] How To Create B2B Website Content That Sells
Educate and offer value – Sure, your website should have information about your products and services. And when you publish a blog post, set up your site so that it autopublishes content to your company’s social networks like Twitter, LinkedIn, and Facebook. 8. For B2B Internet marketing and websites, the axiom is “content is king.”.
B2B MARKETING UNPLUGGED | SATURDAY, MAY 12, 2012
[Product, Twitter] Daddy Issues: Why You’re Having Trouble with Alignment
For me, in this instance, my Daddy is productivity. I am not prepared to give up 30 minutes of it for something I don’t need. Product managers, share the COGS and margin Daddies but may additionally have time-to-market, share-of-market and capex yelling at them to get a haircut. Follow me on Twitter @bizmkter. It is not.
SAZBEAN | WEDNESDAY, JULY 28, 2010
[Product, Twitter] Old Spice Viral Campaign Increases Sales
Recent sales figures from SymphonyIRI also show a lift for Old Spice Body Wash products. - Old Spice Campaign Smells Like a Sales Success – Brand Week. Mentions on Twitter spiked around the time of the response videos, but have increased over the past week as news of the sales reports has spread. According to The Nielson Co.
VIRALLY BLOG | FRIDAY, MARCH 6, 2015
[Product, Twitter] Let’s Talk About C8H11NO2 In Social Media
Many people spend so much time on social media because the endless scrolling that Facebook and Twitter, subconsciously you do want to reach the end, but it is just a bottomless pit of content. If it’s relevant, share it to your own audience and show what people think of your brand or your product. Yep, you guessed it, dopamine!
HUBSPOT | TUESDAY, OCTOBER 9, 2012
[Product, Twitter] 10 Genius Ideas That Changed Marketing Forever
Additionally, social networking sites like Facebook and Twitter have fostered recommendation systems that increasingly shift the power of information distribution in the hands of non-journalists. Then of course there are the other popular social networks like Twitter, LinkedIn, Pinterest, Google+ and YouTube. That's not right, right?)
CUSTOMER EXPERIENCE MATRIX | SATURDAY, SEPTEMBER 27, 2014
[Product, Twitter] BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database
This definition distinguishes CDPs from traditional marketing automation products, which do their own execution, and from real-time interaction managers, which lack persistent data stores. There are standard integrations with Twitter, Facebook, and Salesforce.com, as well as a system development kit for integration with mobile apps.
VIEWPOINT | TUESDAY, JANUARY 11, 2011
[Product, Twitter] 10 Inside Sales Predictions for 2011
Many are toys but some are real tools that increase productivity and yield. It is increasingly less important for Inside Sales Reps to understand every nuance of their product and market and increasingly more important for them to understand a day in the life of their buyers. Roles will continue to segment.