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  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 3, 2011
    [Product, Twitter] Is Your Social Media Strategy a Field of Dreams?
    Recently, I have seen a huge influx of companies getting into social media marketing; they setup up all their accounts on Facebook, Twitter, and Linked and just expect the leads to just come pouring in. So many times, I see companies jump on Twitter or Facebook, just to find no results/only to obtain no results. Twitter. Step 1.
  • SAVVY B2B MARKETING  |  THURSDAY, NOVEMBER 18, 2010
    [Product, Twitter] How to Engage Hyperactive Tech Buyers: Insights from TechTarget
    During the early stage, they will search around more generalized terms focused on issues versus those centered on product or solution names. Generally, if the product is highly commoditized and at a low price point, the time frame for research and purchase is short. You can follow her on Twitter or read more of her posts on SavvyB2B.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Product, Twitter] 60 Marketing Acronyms Every Industry Pro Should Know
    Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. DM: Direct Mail, or Direct Message (Twitter). Direct Message: A message on Twitter used to get in touch with a Twitter follower directly and in private. This Twitter trend is outdated: Find out why. See SaaS.).
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 25, 2014
    [Product, Twitter] 5 Easy Ways to Ignite Your Customer Service
    Know who they are, where they’re from, what products they’ve purchased, how much they’ve spent, or how they’ve interacted with your marketing. Whether it’s messaging you on Facebook or Twitter, or sending you an email or chat, you should have options open for customer contact. Know your customers.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, AUGUST 11, 2010
    [Product, Twitter] Mapping the Social Media Landscape
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! It’s also a wonderful way to communicate your message. When it comes to social media, a nice chart can do the talking job for you. The problem is finding the right one. Please share!
  • SYNECORE  |  SATURDAY, MARCH 23, 2013
    [Product, Twitter] The Best Branded Content of the Week: March 23, 2013
    Once again, they prove their amazing quick-wittedness in this latest Twitter conversation with Kit Kat. It all started when twitter user Laura Ellen posted this status: Can tell I like chocolate abit too much when I'm following @ kitkat and @ oreo hahahahahah. Spring is in the air! At least it is online in the world of branded content.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 11, 2014
    [Product, Twitter] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
    Does it provide one of the five essential content vitamins (product information, customer FAQs, how to’s, styling, and ratings and reviews) but still gets left untouched on marketers’ plates? Sharing photos on Facebook and Twitter will increase engagement and sharing. Author: Heidi Cohen Is your content marketing like spinach?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, DECEMBER 29, 2011
    [Product, Twitter] Shocking 2012 Sales Prediction
    Realize that they are the differentiator -- not their products or services. Follow me on Twitter , connect on LinkedIn or friend me on Facebook. There's no pussyfooting around it. feel pretty strongly that I'm right on about this. My prediction? In 2012, we will see the total demise of nice salespeople. And here's why. Am I off-base?
  • FIFTH GEAR ANALYTICS  |  TUESDAY, AUGUST 17, 2010
    [Product, Twitter] How Do Consumers Make Decisions? Theory or Fact?
    After all, if a marketing professional can’t predict consumer behavior, then how can he or she put a productive marketing strategy in place? Connect with Bob on  LinkedIn , or follow him on  Twitter. Bob McCarron. How do customers make decisions? Are these consumer decision-making theories new?  Not exactly.  Tweet This!
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  WEDNESDAY, JANUARY 19, 2011
    [Product, Twitter] Ten Use Cases for Content Curation in Marketing
    product development, marketing, IT). product reviews, endorsements).  newsgator Bloglines iNezha Twitter Marketing to Business Executives. But as I look at the vendor landscape it is apples and oranges.  Vendors are solving several different problems.  Here is my take on the ten ways that content curation is used in marketing.
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 22, 2010
    [Product, Twitter] Customer Service, Social Media and Email: Data and Tips
    There are lots of examples of companies using Twitter for customer service purposes successfully. It can depend from the type of customers they have (is your customer on Twitter?), what kind of products and services they sell and where they are based. Now, I’m using the example of Twitter but of course there is much more.
  • MARKETING GENIUS BLOG  |  THURSDAY, JULY 30, 2009
    [Product, Twitter] Lead Scoring 101
    For example, for your particular product a “Chief Security Officer&# may get 10 points, any other job title with “security&# get 4 points, and “students&# get minus 4 points. Talk to someone about Marketing Automation and one of the first topics that comes up is Lead Scoring. Why Do You Need Lead Scoring? The Overall Score.
  • WEBMARKETCENTRAL  |  WEDNESDAY, NOVEMBER 18, 2009
    [Product, Twitter] How Trade Publications Can Capitalize on Content Marketing and Social Media
    Publishers no longer have a monopoly on content creation, but they can potentially create integrations with bloggers, Twitter feeds, YouTube videos, LinkedIn groups and other places where their industry is being discussed and provide a centralized portal for vendor, user and independently created material. Conversation Aggregation. Research.
  • VOICE-BASED MARKETING  |  FRIDAY, NOVEMBER 8, 2013
    [Product, Twitter] 5 Marketing Tips from Albert Einstein
    If the value is there and you are providing a product or service that is worthwhile and makes people’s lives easier, the rest will come on its own. “If you can’t explain it simply, you don’t understand it well enough.”. But what if the person most commonly recognized as a genius—Albert Einstein—was a marketer? This quote is gold.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 15, 2011
    [Product, Twitter] 7 Keys to BtoB Social Media Success
    Social media is young and red-hot, but businesses, especially companies that sell complex products (software, hardware, insurance, etc.) For instance, social media covers Facebook, Linkedin, Twitter, Google Plus, Digg, Delicious, Reddit, and more. B2B Demand Generation | 7 Keys to BtoB Social Media Success. Social media is interactive.
  • VOLACCI  |  MONDAY, DECEMBER 9, 2013
    [Product, Twitter] 6 Drupal Modules That Instantly Boost Your B2B Social Engagement
    Twitter Cards - Metatags for Twitter are a relatively new way to raise your social profile. Bringing in a Twitter or other social feed allows for creative social solutions, like sharing all of your employees tweets on the About Us page or aggregating all the comments about your brand or product. See Janrain''s solutions.
  • SAZBEAN  |  MONDAY, MAY 20, 2013
    [Product, Twitter] Interview with David T. Scott — Author of The New Rules of Lead Generation
    We’re seeing the emergence of new, online tactics like Facebook ads, Twitter ads, mobile ads, and e-mail marketing. If your Cost-Per-Lead is $100, but your product sells for $50, you could be losing money to acquire customers, especially if your product is a one-time sale item. This is an interview with David T.
  • HUBSPOT  |  THURSDAY, MARCH 29, 2012
    [Product, Twitter] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
    We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. Remember when I said it was easy to define the major social networks, like Pinterest, LinkedIn, YouTube, Facebook, and Twitter? And why should they be? And we have!
  • ANNUITAS  |  THURSDAY, FEBRUARY 9, 2012
    [Product, Twitter] Interview with Ardath Albee, CEO of Marketing Interactions
    You can follow Ardath on Twitter at @Ardath421. It’s not about the product, but rather the solving of the problem. Get your products out of the way and create content about what they’re interested in learning more about. We recently had the opportunity to catch-up with our good friend and B2B Marketing Strategist, Ardath Albee.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2012
    [Product, Twitter] Savvy Speaks: New Year's Resolutions for Marketers!
    After a well-deserved holiday break, the Savvy Sisters are ready to go with these resolutions that will keep us focused and productive in 2012 -- see if any of them are right for you! A New Year is a new opportunity to rev up your business. Jamie. Stepping Out and Stepping Up. Carpe Annum! Heather. Sharpening the Saw. Michele. Wendy.
  • INBLURBS  |  TUESDAY, DECEMBER 28, 2010
    [Product, Twitter] 10 Business tools for Small Business
    Wazala : If you seek to start selling out your physical or digital products through your website and blog, it is the best tools that makes doing things easy and fast for your business. Tweet this on Twitter! If you are looking for a small business and then you need to grow you business very well. Send article as PDF.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2012
    [Product, Twitter] Why You Need Social Media Followers Who Won't Ever Buy
    Let's say that a follower who has 5,000 Twitter followers of his own shares one of your blog posts or retweets one of your tweets. To use a classic example, the makers of baking soda had a very specific use case in mind for their product: baking. Which is better? The answer may surprise you. It may seem obvious (more is always better.
  • WEBBIQUITY  |  TUESDAY, JANUARY 15, 2013
    [Product, Twitter] 24 More of the Best Facebook Guides, Stats and Rants of 2012
    ” How to Add A Twitter Tab to Your Facebook Page [Quicktip] by Hongkiat. Mustaza Mustafa presents a richly illustrated, step-by-step process for using the CertifiedSeller app to add a Twitter profile link to your tab on Facebook timeline. aging demographic may be cause for concern. Will Facebook lose ground to Google+?
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 9, 2015
    [Product, Twitter] The 9 Internet Trend Charts From Mary Meeker That You Need To See
    Your content should be tailored to their interests and preferred platforms as they will be the ones buying your business-focused products. Let me know on Twitter @ MoxieInGreen what trend is most interesting to you and your brand! ” She is a serious boss. Big Data Will Drive Decisions. Vertical Viewing On Mobile Is A Thing Now.
  • VIDYARD  |  THURSDAY, JUNE 12, 2014
    [Product, Twitter] The 4 Videos Your Brand Needs Right Now
    When first presenting your product or service, you’ll need to explain your primary function and how you deliver value in an explainer video. When describing the features of a new product, explainer videos are an easy way to communicate your unique selling proposition in 1-2 minutes. An Explainer. Some interviews. The Animated Hit.
  • B2BBLOGGERS  |  THURSDAY, APRIL 29, 2010
    [Product, Twitter] Overcoming the B2B Marcom Manager's Content Conundrum
    Social bookmarks serve as a good reference for future blog posts and Twitter tweets.  Save tabbed groups for the social media-related sites you visit such as productivity tools (mentioned below), your listening posts, bookmarking sites and your company’s social media venues. Your B2B Marketing Plan Doesn’t Need Twitter.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 12, 2015
    [Product, Twitter] 3 Surprising Ways to Succeed in Social Media
    Just like I couldn’t walk up to you at a cocktail party and open up my jacket and say, Want to buy a watch ? I can’t jump into Twitter and Facebook and LinkedIn and say, Want to buy a watch ? Finally, social media cannot make up for a bad product or service. As of February 2015, he has 541,102 LinkedIn followers. My wife.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, APRIL 13, 2012
    [Product, Twitter] Why You Need a Catch & Release Program for Subject Matter Experts
    When my friend the sales director blew me off for lunch the other day, I wasn’t surprised. “I’m really sorry but someone just spotted a product manager on the fourth floor,” she gushed like a drunk birder. “I need to corner that slippery little *^#@?%, Follow me on Twitter @bizmkter. The problem is a simple one of supply and demand.
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 21, 2010
    [Product, Twitter] Converting B2B Sales Data into Social Intelligence
    However access to so much data comes with a hefty productivity price tag. Online communities provide platforms for customers and prospects to pose questions and gain new insights into the products, services and companies they are considering. Follow him on Twitter at @umbertom. Data can also be misleading. Social Intelligence.
  • ONPATH  |  TUESDAY, JUNE 7, 2011
    [Product, Twitter] The Most Expensive Magazine in America
    So why not target market the sale of your products and services to the best potential prospects? Twitter @ cainetastic For 110,000 lucky readers, the most expensive magazine in America - Worth is actually free. But chances are you haven’t seen it. That’s because you don't have enough m oney. The $18.95
  • SAZBEAN  |  TUESDAY, DECEMBER 13, 2011
    [Product, Twitter] 7 Tips for Stellar Social Media Community Management
    You’ve created a killer Facebook business page, started building up your business’ Twitter following, installed company status updates on your LinkedIn Company Page, and maybe you’ve even created a Google+ Page. Now what? Tips for Successfully Managing Your Social Media Communities . 1. Exercise the 80/20 rule.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 7, 2011
    [Product, Twitter] Setting Your Social Media Strategy – Part 2
    In short, your audit should evaluate the performance of marketing, sales, customer support, and product management. Branded presence – akin to the sidewalk outside your home, outside the confines of your website, locations such as YouTube, Facebook, and Twitter where you can maintain a concentration of your company’s collateral and messaging.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Product, Twitter] Is Content Marketing A Sustainable Marketing Strategy?
    But that when we are ready to buy, we will look for the best, most relevant information on that product. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. The panelists were Mark Schaefer and Marcus Sheridan. Content is the oil! Volume.
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 3, 2011
    [Product, Twitter] Upcoming Marketing Conferences « The Effective Marketer
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Sure, budget is short and you can’t attend every single event, but is good to know what’s coming up so that you can prepare yourself and pick the ones you should go.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, APRIL 27, 2011
    [Product, Twitter] Guest Post: Beware the ROICAGR
    As told by Mr. Jabber Wocky, Product Manager in Wonderland. The keyboard keys went twitter-twitter send! Beware the ROICAGR. With apologies to Lewis Carroll.  . Twas the 90’s, and the shifting paradigms. Did gyre and gimble the Macs & PCs. All flashy were the PPTs. Beware the ROICAGR, my son! and stood awhile and thought.
  • INBOUND SALES NETWORK  |  TUESDAY, MARCH 8, 2011
    [Product, Twitter] Social Media - Key 2nd Step in the Customer Buying Process
    New research from GroupM and comScore reveals that 48% of consumers who started with a search engine search for products and subsequently purchased, are taking a social activity as a next step in the buying process. Facebook, Twitter and YouTube are synonymous with the definition of social media. The Path. Search and the Late Kick.
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 7, 2010
    [Product, Twitter] Organize Your B2B Social Media Content By Audience
    As you create content for the social media outlets of your B2B company, whether they are a blog, Twitter or Facebook, think about who your target audience is for each piece of content. This type of content needs to focus on high-level industry coverage, not your products or company news. For Your Industry. For Your Customers to Use.
  • SAZBEAN  |  MONDAY, DECEMBER 20, 2010
    [Product, Twitter] Best of 2010 – Understanding Facebook Page Insights
    This can give you some feedback on which posts have done better than others and what your fans are engaging with.  On the right you’ll see some demographic data about the fans who are interacting and posting on your page, which may help you tailor your message (and possibly your product). The Year in Review! But what does it all mean?
  • CRIMSON MARKETING  |  FRIDAY, MARCH 22, 2013
    [Product, Twitter] Marketers, Give Your Salespeople the Info They Need to Succeed
    And when I talk about social selling, I’m talking in much broader terms than making sure that you’re connected to someone on LinkedIn, or are following someone on Twitter. I am talking about arming the sales rep with the same or better information than the buyer. Thus the term caveat emptor (let the buyer beware). How Marketing Must Help.
  • HUBSPOT  |  TUESDAY, AUGUST 6, 2013
    [Product, Twitter] A 3-Step Guide to Performing Prospect Research (Before You Pick Up the Phone)
    At the end of the day, this company wants to be great at what it does, and if you can identify how your products or services can help it achieve its vision, you can paint a more meaningful picture for your prospect. Product or Service Offerings. Do they use social media channels such as Twitter, Facebook, or LinkedIn?
  • KOMARKETING ASSOCIATES  |  FRIDAY, APRIL 4, 2014
    [Product, Twitter] 3 Ways to Expand Your Content Marketing Strategy Beyond Blog Posts
    Email newsletters are a great way to put a focus on providing information as a trusted resource, without explicitly trying to sell the recipients specific products and services. Connect with Kelsey on Twitter  @wonderwall7. For many B2B companies, just simply having a blog at all has been a huge accomplishment. White Papers. Glossary.
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Product, Twitter] The Anatomy of an Inbound Ecommerce Website
    The blog features products, how-to videos, images from customers, and general lifestyle information. Cha-ching. 6) Well-Written Product Descriptions. Sometimes, it’s fun to just read about the products even if you can’t afford to buy them all. This post originally appeared on the Ecommerce section of Inbound Hub.
  • SOCIAL MEDIA B2B  |  MONDAY, MAY 9, 2011
    [Product, Twitter] The Evolution of Social Business
    Since the beginning of time (at least in my lifetime), consumers have been sharing their thoughts, opinions, joy, fears and criticisms with their friends, family, community groups, even strangers about the products they love and the ones they hate. The social customer is not a new concept. No related posts. Communications social business
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 14, 2012
    [Product, Twitter] Is Instagram's New Pinterest-Like Web Platform Worth Your Time?
    It makes sense given that a brand’s Pinterest boards are set up like digital catalogs, displaying items that link directly to product pages. Not only this, Instagram’s adoption rate has grown in the last quarter more than Pinterest, Google+, Facebook, and Twitter combined. Vintage is so in right now. What a novel idea! Make sense?
  • FIFTH GEAR ANALYTICS  |  MONDAY, MARCH 19, 2012
    [Product, Twitter] Five Engagement Strategies for Bank Marketers in 2012
    Powerful models can be run against your customer files to identify customer behavior triggers that tell you it’s time to sell specific products, or suggest the use of new services.  Follow Martha on  Twitter  or connect with her on  LinkedIn. Martha Bush. Below are five ideas for the bank marketers –. 1. Are you ready?
  • HUBSPOT  |  THURSDAY, OCTOBER 25, 2012
    [Product, Twitter] 7 Companies That Totally 'Get' Their Buyer Personas
    This commercial is far more akin to what a professional's work routine might look like, and helps the business professional see how an Apple product might fit into their professional lives. One of the first things any marketer needs to figure out is who the heck they're marketing to. They totally get me!" Seventeen. Apple. No longer. MySpace.
  • FEARLESS COMPETITOR  |  SUNDAY, AUGUST 11, 2013
    [Product, Twitter] Encore: YOUTility – Why Smart Marketing is About Help not Hype: @jaybaer on Marketing Made Simple TV
    To learn about Jay, please visit Convince and Convert   the top-rated content marketing blog, or follow Jay on Twitter at @jaybaer Marketing Made Simple TV is a production of Find New Customer s. The show also offers a great free excerpt of the book – just click the offer in the show. Jay Baer. Sell and you win a customer today.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 19, 2011
    [Product, Twitter] Find New Customers Fan of the Month – Kenny Madden
    He is also on Twitter at @kennymadden1973. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers.
  • WEBBIQUITY  |  TUESDAY, MAY 29, 2012
    [Product, Twitter] When Behavioral Tracking Gets Creepy
    For example, if you search for “camping gear,’ visit a couple of websites that sell camping gear, and read a few articles about the latest new camping products, don’t be surprised if you start seeing ads for camping equipment brands and retailers on subsequent websites you visit. Image credit 5 to 9 Branding. Helpful?
  • HUBSPOT  |  THURSDAY, JUNE 21, 2012
    [Product, Twitter] 23 Eye-Opening Mobile Marketing Stats You Should Know
    14) 1 in 5 smartphone users scan product barcodes, and nearly 1 in 8 compare prices on their phone while in a store. 17) Over 1/3 of Facebook's users access Facebook Mobile; 50% of Twitter's users use Twitter Mobile. Marketers are starting to realize that the mobile upswing isn't just a fad. Or even do a little mobile SEO.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 22, 2012
    [Product, Twitter] 13 Experts Chime In on Klout’s New Algorithm to Determine Social Influence
    Everyone wants to avoid the type of situation that @Dooce made famous in the early days of Twitter. The changes will not significantly impact the fact that a Klout score will still be weighed more toward Twitter- and Facebook-centric activities. Klout says I can drive more behavior on Twitter than i can on Linkedin. Nobody.
  • MI6 MARKETING AGENCY  |  FRIDAY, NOVEMBER 19, 2010
    [Product, Twitter] The Mi6 Tweeklies: Week of November 8, 2010
    Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Chart: G7 Patent, R&D and Productivity Comparisons (Source: @nationalpost via/@Mi6agency). Monday. What’s Going On With Canada? Tuesday. Wednesday. Thursday. Friday.
  • MARKETING ACTION  |  THURSDAY, MARCH 27, 2014
    [Product, Twitter] How (and Why) to Use Social Media Meta Tags (Part 2 of 2)
    In Part 1 we looked at tags that work with Facebook and Twitter (OpenGraph and Twitter Cards); in this post, we’ll examine the tags for Pinterest and Google+. Google Plus can use meta tags in Articles, Blog, Book, Event, Local Business, Organization, Person, Product, and Reviews categories. Rich Pins on Pinterest.
  • WEBBIQUITY  |  TUESDAY, APRIL 23, 2013
    [Product, Twitter] 33 Phenomenal Content Marketing and Copywriting Guides and Tips
    The most revenue?  It can also be insightful to track how these vary by product line or business unit.” Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 31, 2010
    [Product, Twitter] 3 Basic Social Media Tips For All Local Home Improvement Contractors
    Lindsay Lebresco of Conversation, a Social Media agency recommends the basics like Google Alerts, Twitter, Technorati and search engines to search out key categories – using keywords – that will let you know what people are saying about you and your business. If you’re a contractor, look at his tips to help improve your site.
  • LEADER NETWORKS  |  TUESDAY, OCTOBER 11, 2011
    [Product, Twitter] Five Ways To Avoid the "Valley of the Social Tools"
    Are you trying to reach a new audience with your products? Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. Social strategy and social operations are causing big changes in business today -- online and offline. They've emphasized click-through and followers. insert social tool name here.)
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 22, 2011
    [Product, Twitter] The Long Tail Story of B2B Social Media
    No one ever had an emotional response over the product specs of a 2×16 Copper Gigabit SPAN Physical Layer Switch (except maybe your network admin). Whether it is answering a product question on Twitter or responding to a comment about an ebook, companies need to listen and engage on social platforms. Storytelling. Network.
  • HUBSPOT  |  FRIDAY, JANUARY 11, 2013
    [Product, Twitter] The Marketer's Guide to Pinterest SEO
    Going the “business” route also makes it easier to verify your website, add links to your Twitter and Facebook accounts, and add Pinterest buttons and widgets to your company site or blog. Etsy is a great example of a Pinterest presence that excels at mixing great content from other sites with products featured on its own site.
  • HUBSPOT  |  TUESDAY, FEBRUARY 19, 2013
    [Product, Twitter] The Do's and Don'ts of Using Vine for Marketing
    It’s the latest social media feature available on Twitter. You could turn these lemons into lemonade, though, by using Vine to encourage other people to apply to be a member or user of your service or product! Do Demonstrate a New Product or Service Feature. mean, what's working? What's not? Any guidance here, people?! magazine.
  • B2B MARKETING UNPLUGGED  |  MONDAY, OCTOBER 14, 2013
    [Product, Twitter] Hook, Line & Whitepaper: Why Content Needs to Know Its Place
    More and more, I suspect, we are generating demand for content, and not for our products. or follow me on Twitter @bizmarkter. I’m not sure why content is suddenly all that. Good B2B marketers have been flinging whitepapers , worksheets, calculators and webinars into the ether for years. Truly this is content’s Golden Age.
  • REPUTATION TO REVENUE  |  THURSDAY, MARCH 11, 2010
    [Product, Twitter] Social media and thought leadership: The virtuous circle for B2B marketing
    Executive interviews, client roundtables, external working groups, academic and think tank partnerships can all be part of the thinking process, not simply vehicles to disseminate finished products. This all seems fine, but I think it's far too limited a view. Social tools make these collaborations far easier and more affordable to manage.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 27, 2012
    [Product, Twitter] Understanding the Difference between LinkedIn Company Pages and Facebook Fan Pages
    The Facebook page also provides a platform for companies to launch campaigns through the use of custom applications as well as market their products and services through landing pages and other tabs. The products and services page is created by the company to showcase its products and services.  LinkedIn
  • SAZBEAN  |  MONDAY, SEPTEMBER 5, 2011
    [Product, Twitter] You’re Looking at Social Media Marketing Wrong — 5 Examples
    The “potential” of platforms such as Facebook and Twitter is still lauded by wide-eyed marketers (and agencies, of course), and exposure appears to be the paramount objective. The easy road continues to be chosen over the productive one. Frankly, this is all nuts. Truly, totally insane. What went wrong? Where’s our awesome new future?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 26, 2011
    [Product, Twitter] Online Games Teach Kids Valuable Work Skills
    The goal is to develop the best products you can with what you have, through hard work and creativity. They use Twitter and Facebook, promote on various forums, and are working on marketing plans for their server. Connect with  Neicole  on Twitter at  @ neicole c.  . By Neicole Crepeau, Contibuting {grow} Columunist. Your kids.
  • LOOPFUSE  |  FRIDAY, JANUARY 6, 2012
    [Product, Twitter] Why choose LoopFuse for your marketing automation needs?
    Ask Bob Scheier and he’ll tell you.  In fact, he wrote up a great post on his decision, the other products he reviewed, and why he chose us in his  Lone Ranger Content Marketing post. Here is our favorite part: Of the two, LoopFuse won me over because their customer list included VMware, ET ETC. Thanks Bob!
  • LOOPFUSE  |  FRIDAY, SEPTEMBER 30, 2011
    [Product, Twitter] Ladies and Gentlemen, Start Your Marketing Automation Engines
    Making the decision to automate parts of your marketing process and to make use of a marketing automation software product are no exception. You can follow LoopFuse on Twitter  here or join us on our Facebook fan page  here. Sometimes getting started can be the hardest part. Click here to download the LoopFuse getting started guide.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 17, 2012
    [Product, Twitter] How to Build Client Relationships and Influence Renewals
    Create a set of resources geared towards customers that use your products and services to maintain a steady stream of communication, and to ensure that your customers know how to use your products. In addition to product-centric resources, thought-leadership pieces can build brand value with your clients. Promote Your Customers.
  • WORKFACE  |  MONDAY, DECEMBER 5, 2011
    [Product, Twitter] How to be Where Your Customers Are – In the Digital Flesh
    This basically meant that anyone could add content to your website without you having to do anything; features like product ratings, product reviews, comments, etc. And today just about every major business website has social buttons (Twitter, Facebook, LinkedIn, Google+, etc.) This was the classic Static Brochure website.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 15, 2014
    [Product, Twitter] 5 Wicked Awesome Ways to Grow Your Email Marketing List
    Your homepage, contact us page, pricing, navigation bar at the top or bottom, and product pages are perfect places to start as they typically get the most traffic. Twitter Feed – Make it part of your social media routine to share a link to your subscribe page at least once a week. Sorry to burst your bubble, but not so much.
  • MARKETING GENIUS BLOG  |  THURSDAY, APRIL 15, 2010
    [Product, Twitter] Is Email the Workhorse of Demand Gen?
    Demand Generation is all about generating interest in your products, assuming you can get hold of potential clients. Having an actual business conversation with people via LinkedIn or Twitter is limited to a small group of thought leaders and innovators. Fifteen years ago the telephone was the workhorse of B2B demand generation.
  • SAVVY B2B MARKETING  |  THURSDAY, FEBRUARY 24, 2011
    [Product, Twitter] Why Design Matters in Content Marketing
    The companies that rise above certainly have great products or services, exemplary customer service and well-crafted messages. Finally, there’s the implementation – or production – process. You can follow her on Twitter or read more of her posts on Savvy B2B. Margery created a fantastic design for the eBook.
  • ANYTHING GOES MARKETING  |  SUNDAY, SEPTEMBER 13, 2009
    [Product, Twitter] Email Marketing Metrics You Should be Tracking
    Did a combined direct mail and email campaign really lift response for a new product launch or was email sufficient? Chad H Follow me on Twitter: @chadhorenfeldt PS: Become a fan of my new son Matthew on his Facebook fan page. You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem? Tweet This!
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 22, 2013
    [Product, Twitter] 5 Tips to Writing More Effective Cold Emails
    If I was emailing someone about a social media marketing solution, I could use this strategy in the following way: Hi X, I noticed that you have been putting a lot of emphasis on building a  twitter presence. Finding ammunition is as simple as checking the corporate twitter. Demonstrate That It’s a Unique Email. That’s amazing.
  • WRITTENT  |  WEDNESDAY, AUGUST 14, 2013
    [Product, Twitter] 20 Proven Ways to Increase Engagement With Your Audience
    Successfully engaging your prospects through web content is crucial for capturing contact information and building relationships, in order to ensure visitors don’t simply bounce from your website without a second thought about your product or services. Twitter. Why Engagement Matters. Be Distinct. Report Breaking News. link]. link].
  • HUBSPOT  |  TUESDAY, JUNE 19, 2012
    [Product, Twitter] Who Should "Own" Social Media at Your Company?
    Wouldn't your sales team like to know if their assigned leads were asking questions about your products on Twitter? And aren't customers constantly flocking to social media to complain about or seek help with products and services? It's a common debate in many businesses. Sales? Marketing? Customer Service? Let's be honest.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 10, 2014
    [Product, Twitter] Q&A with Ann Handley: Because Every Marketer Writes!
    We create content on LinkedIn, or Twitter, or Facebook. Some of us write landing pages or blog posts or home page content or product descriptions or memos to our teams. In marketing (and elsewhere) everybody writes. So says Ann Handley, Chief Content Officer at MarketingProfs (the world’s first!) Bonus! It’s just fact!).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 30, 2012
    [Product, Twitter] Facebook, You’ve Failed Us
    Their revenue depends on a great product. Connect with Neicole on Twitter at @ neicolec. By Neicole Crepeau, Contributing {grow}  Columnist. There is an unsettling buzz about the future of Facebook. The company has made two critical mistakes: It stopped focusing on core customer needs and it has ignored its business partners. Tweet.
  • SAVVY B2B MARKETING  |  SUNDAY, AUGUST 26, 2012
    [Product, Twitter] 4 Can't Miss Social Media Tips for Small Businesses
    Approaches to Social Media - It’s good to have a website, Facebook, Twitter, Google+, and a blog so that you can engage with an audience on their chosen platform, whatever it may be. Don’t sell your product in your answers either. The world has changed, people don’t find out about things the way they used to.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 31, 2012
    [Product, Twitter] 28 Tweetable Moments from Sirius Decisions Summit #SDS12
    And as usual, I used Twitter as my preferred note-taking device. Sales and Marketing Alignment Still # 1 Issue:  Sirius Decision mentioned that sales and marketing alignment is still the # 1 issue for us, but the Twitter traffic replied: “just get it done.” Cheesy line? Ok, I’ll stop.). Agree! BrennerMichael. sds12.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 28, 2010
    [Product, Twitter] Mama Nature’s Marketing Tips: Stop Trying to Impress the Wrong Species
    It usually happens gradually and is the result of misguided product and service extensions that are not strategically aligned with the company’s core business. Bounce all your offers off the needs and wants of your persona to make sure the products, services, and marketing are squarely on target. There’s a reason for that.
  • SMASHMOUTH MARKETING  |  FRIDAY, JUNE 5, 2009
    [Product, Twitter] Smashmouth Review - LeadLander - Who's Really Visiting Your Site?
    We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. We are keeping the reviews independent--actually using the products/services, and then critiquing them. I had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post).
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, OCTOBER 1, 2014
    [Product, Twitter] Pssst. Trade Shows Suck at Lead Generation. Pass it on.
    “Where else could we demo the product? While there is always merit in handing out a keychain and showing off a new product, you can’t really justify 50 big ones for that, can you? If you have a new product to show off, a trade show is a terrific place to do it. or follow me on Twitter @bizmkter. Uh oh. Wrong.
  • HUBSPOT  |  TUESDAY, JUNE 5, 2012
    [Product, Twitter] How Businesses Can Increase Word-of-Mouth Recommendations [Data]
    If you're providing an awesome product or service (of course you are!), When we look at the comparison from 2010 to 2012, however, it is clear that there is an uptick in the use of social media and search engines for consumers to voice their recommendations -- particularly on Twitter and Google. What Tickles Consumers' Fancies.
  • INBLURBS  |  MONDAY, FEBRUARY 14, 2011
    [Product, Twitter] How to overcome the Social Media Cash Cow fairytale
    As your goals are to attract new customers to your products, you need to make them curious about your brand. Don’t try to sell to people who don’t know you, your company and your products. Tweet this on Twitter! That’s 100% wrong! As any other communication channel social media has to be done the right way.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 7, 2011
    [Product, Twitter] It’s Not Rational, B2B Marketing Needs to Get Emotional!!
    This post was sparked by a spirited, and at times emotional, debate during the #bizforum chat on Twitter yesterday evening. B2B buying is complex because the products are complex. Share your belief in the comments below or with me on Twitter. In B2B, buyers are incredibly knowledgeable, but they simply cannot be certain. Desire.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Product, Twitter] 12 Important Places You're Forgetting to Add Calls-to-Action
    In Your Tweets and on Your Twitter Background: Consider customizing your Twitter background and including a simple CTA. While Twitter backgrounds aren't clickable, you can include a short URL in your background design. Furthermore, you can use your Twitter bio and link as CTA real estate. it's a content promotion problem.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 20, 2012
    [Product, Twitter] The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)
    AJ combines a deep understanding of search marketing with a passion for product strategy and iterative product development, fusing design and user experience with quantitative analysis. Follow him on Twitter. Follow him on Twitter. You can follow Paul on Twitter or Google Plus. Follow him on Twitter.
  • HUBSPOT  |  MONDAY, OCTOBER 8, 2012
    [Product, Twitter] How to Painlessly Transition Your Company to Inbound Marketing
    Use it in quotes, to start Twitter chats, when citing stats. When your sales team starts to see people "raising their hand" to talk about purchasing your product or service, you can bet they'll want to try more of that inbound marketing stuff. Generate reports that show you the number of times your hashtags were mentioned on Twitter.
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 11, 2012
    [Product, Twitter] Bold Social Media Risks
    Best Buy has a Twitter account managed by over 3,000 Best Buy employees who are free to share content as they see fit. Show Up on Pinterest Pinterest gives you a way to make your product visual, even if it's not an inherently beautiful product. At one time, companies viewed merely being engaged in social media as risky.
  • INSIGHTIQ BLOG  |  THURSDAY, JUNE 7, 2012
    [Product, Twitter] Preference Management: Part 1
    Knowing the right thing about the right person at the right time can be the difference between selling a product and making a favorable impression or disappointing a consumer and turning him towards a competitor. The more a company knows about you, the better it is at providing products and services catered directly for you.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 11, 2013
    [Product, Twitter] Instagram vs. Vine: The Smackdown
    However, Twitter recently experienced similar success with video sharing due to a program called Vine. Adding forced focus in post-production. Post-Production: Instagram has several editing options that can be applied to videos after they’ve been shot. Author: Dayna Rothman Instagram is almost uncannily popular. Instagram.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, AUGUST 26, 2011
    [Product, Twitter] Inbound Marketing Alone May Not Be Enough for Industrial Companies
    Credibility is built over many years of performance in the field and not by the frequency of blog posts, number of Twitter followers or Facebook likes. These buyers are not looking to engage, they want complete product specifications. Inbound marketing requires prospects to be actively searching for products and solutions.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2012
    [Product, Twitter] How Social Media Capitalism Will Affect Your Future Marketing Strategy
    Skimlinks takes the URLs that people pin on Pinterest and attaches affiliate marketing referral codes to them, which allows Pinterest to get paid when a person discovers a product on the service and then visits a website to purchase that product. In the early days of Facebook and Twitter, there were no monetization methods in place.
  • SAZBEAN  |  MONDAY, JUNE 18, 2012
    [Product, Twitter] How to monitor social media for business
    Or maybe you have a niche product aimed at Google employees and most of the conversation is happening on Google Plus. You might discover that people on Facebook like your PR campaign but people on Twitter do not or vice-versa. Social Media to Sales (Photo credit: sazbean). “Social media doesn’t work! Analyze customer sentiment.
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 6, 2010
    [Product, Twitter] Webinar Q&A: Content is Marketing Currency
    Using Twitter to promote your own blog posts. In addition to their website, they publish a blog, use Twitter and Facebook, host the Inbound Marketers group on LinkedIn, put on HubSpot TV, sponsor the Inbound Marketing Institute, provide widgets like website grader, and more. Social media is not limited to Twitter and Facebook.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 5, 2011
    [Product, Twitter] 4 Great Ways to Get More Facebook Fans
    Here’s how it can work for you – the more fans you have, the more people that are seeing your products, the more people that are visiting your website, and the more people that are spending their money with you. If you think of Facebook as just a fun way to keep up with old friends, think again.  Still think it’s a site that’s just for fun?
  • ANNUITAS  |  TUESDAY, JULY 17, 2012
    [Product, Twitter] The Sales Perspective – An Interview with Jill Rowley of Eloqua
    Not many sales people in the B2B space are considered thought leaders – what steps did you take to accomplish this and how can marketing and sales folks move from product pitches to an educational/thought leadership approach? We recently had the chance to catch-up with Jill Rowley a.k.a While indeed a robust technology, it needs more. 
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  FRIDAY, FEBRUARY 25, 2011
    [Product, Twitter] Eqentia content curation gives control to information consumer.
    Eqentia provides tools, included faceted search  and creation of personal content streams, that enable information consumers to browse and drill down into the curated content.  It is a real productivity booster because even curated content can be too much information sometimes.  No trackbacks yet. Theme: INove by NeoEase
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 16, 2011
    [Product, Twitter] Marketing Automation Catching On Fire
    Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Marketing Automation Timeline So let’s take a look at the marketing automation companies in play today (mostly US based in this case) and when they were founded. What do you think ?
  • BIZNOLOGY  |  TUESDAY, OCTOBER 1, 2013
    [Product, Twitter] Playing the online reputation shell game
    Instead of “Chris Abraham” coming up with my web site , my Twitter / LinkedIn / Facebook profile, or my Huffington Post articles , it goes much further. Two brilliant strategies, one of which is taken from magic, the other taken from the Internet. My name is Chris Abraham. Secondly, misspellings. Also, Abraham Chris. Body doubles!
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