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  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 29, 2012
    [Product, Twitter] How to Grow Your B2B Business Using Social Media
    You even have a Twitter account. Steve is a technology marketing executive with extensive product management, business development and strategic marketing skills, working with electronic components, factory automation and semiconductor capital equipment. BMA-NJ’s B2B Social Media Symposium (SMS). One week from today. But now what?
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 11, 2013
    [Product, Twitter] 5 Email Marketing Strategies for Customer Retention
    Connect with Jana on Twitter @jana_fung. So, you’ve just closed a huge deal for your product. friendly reminder email should be sent whenever there is a major marketing event going on in the customer’s geographic location that you’re hosting or a major change is occurring with your product or service.  Congratulations!
  • ONPATH  |  WEDNESDAY, APRIL 27, 2011
    [Product, Twitter] 15 Sales Lessons from the Cookie
    Demo your product quickly. Let people try the product early on in the sales presentation. Follow him on Twitter @cainetastic similar program airs in the US under the name Shark Tank. Watch the episode and read the sales lessons. She is asking for 300K in exchange for a 30% stake in her company. Here are the 15 Sales Lessons: 1.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, JANUARY 18, 2013
    [Product, Twitter] Four Things Marketing Can Say “Yes” About in 2013
    But we know releases about every account win or product update are bad media karma. strategic “leak” to the Productivity Prevention Department should produce an under-employed project manager who can spin this thing like a well-sugared toddler for most of the year. or follow me on Twitter @bizmarkter. Go ahead. Maybe not.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 26, 2014
    [Product, Twitter] 20+ Amazing Examples Of Content I Wish We Created
    Is Innovation Leading to a New Age of Productivity in the U.S.? And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'I have to admit that I really geek out when I see a great piece of content. Amazing! Right? Maersk on Facebook. And 1.8
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Product, Twitter] 48 Phenomenal SEO Guides, Tips & Tactics
    Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics. SEO is product. 'As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” Image credit: Stone Temple Consulting. Search engine algorithms are constantly being updated. by Forbes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 13, 2013
    [Product, Twitter] The Radiohead Guide to Branding Excellence
    Take your brand to the limits in the areas of customer service, product design, and delivery. You can follow Chris on Twitter , connect with him on LinkedIn , and circle him on Google+. 'By Christopher Craft, {grow} Community Member. Radiohead’s masterful management of their brand is a blueprint for excellence. They record creatively.
  • CONNECT THE DOCS  |  THURSDAY, NOVEMBER 19, 2009
    [Product, Twitter] ClickInsights: How to make marketing messages memorable?
    Blog Marketing Interactions Twitter Ardath421. If all they’ll gain is the knowledge that your product has yet another new feature, it’s time to rethink your messaging from your prospects’ perspectives. Blog Phoenix Rising Twitter RebelBrown. Blog Sales Leads Insights Twitter B2B_Sales_Leads. Blogs.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 3, 2014
    [Product, Twitter] 3 Traits Of Superstar Marketers
    Most marketing leaders  struggle  with creating a productive relationship with the sales team. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'What separates the best marketers from the rest? Fortune has always favored the bold.
  • LOOPFUSE  |  MONDAY, MAY 21, 2012
    [Product, Twitter] LoopFuse in the Marketing Automation Times [Podcast]
    Some highlights: Loopfuse started in 2007 so we have a relatively mature and strong product platform that does all the things that marketing automation needs to do. You can follow LoopFuse on Twitter  here or join us on our Facebook fan page  here. It’s about 20 minutes long. Click this link to listen or download it. Enjoy!
  • LOOPFUSE  |  FRIDAY, JANUARY 6, 2012
    [Product, Twitter] Why choose LoopFuse for your marketing automation needs?
    In fact, he wrote up a great post on his decision, the other products he reviewed, and why he chose us in his  Lone Ranger Content Marketing post. LoopFuse tech support seems to be hanging out on Twitter a lot, and the quality of support for a free version bodes well for their commitment to customers. Thanks Bob!
  • LOOPFUSE  |  FRIDAY, SEPTEMBER 30, 2011
    [Product, Twitter] Ladies and Gentlemen, Start Your Marketing Automation Engines
    Making the decision to automate parts of your marketing process and to make use of a marketing automation software product are no exception. You can follow LoopFuse on Twitter  here or join us on our Facebook fan page  here. Sometimes getting started can be the hardest part. Take a look, download it , and read it.
  • B2B MARKETING ONLINE  |  THURSDAY, DECEMBER 2, 2010
    [Product, Twitter] Five questions to ask before beginning a social media initiative
    What started out as a primarily consumer-driven concept has become big business on many fronts: companies are marketing to customers via social networks; supporting customers and identifying trouble spots via Twitter; and leveraging these new social channels for market research and to qualify leads. How will I track and measure success?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 12, 2011
    [Product, Twitter] 3 Tips to Use Social Media for Exceptional Customer Service
    After feuding with the employee for a good two minutes, I paid the bill and went on with my day—until I logged on to Twitter. immediately tweeted at the company's Twitter account relaying my vexation with its menu’s vague messaging. A few weekends ago, a certain fast food restaurant upset me. 2) Own Up to Your Mistakes.
  • HUBSPOT  |  THURSDAY, MARCH 29, 2012
    [Product, Twitter] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
    We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. Remember when I said it was easy to define the major social networks, like Pinterest, LinkedIn, YouTube, Facebook, and Twitter? And why should they be? And we have!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 11, 2015
    [Product, Twitter] But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests
    Without any disclosure about the contest, people seeing these posts might view them as unbiased endorsements for the product or service. Find Kerry on  Google+  and  Twitter. Without any disclosure about the contest, people seeing these posts might view them as unbiased endorsements for the product or service.
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 20, 2011
    [Product, Twitter] 12 B2B Social Media Predictions for 2012
    B2B companies will understand this year that it is more productive to drive traffic to their owned property, their website. It is the Beginning of the End for Twitter as a Social Network. The role of Twitter will change in 2012. 2012 is going to be a big year for adoption of social media for B2B companies.
  • HUBSPOT  |  TUESDAY, JUNE 19, 2012
    [Product, Twitter] Who Should "Own" Social Media at Your Company?
    Wouldn't your sales team like to know if their assigned leads were asking questions about your products on Twitter? And aren't customers constantly flocking to social media to complain about or seek help with products and services? It's a common debate in many businesses. Sales? Marketing? Customer Service? Let's be honest.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Product, Twitter] The CIO and Social Media: Embracing Change
    'Author: Greg Higham Seventy-five percent of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other social media accounts, according to a recent study from the University of Massachusetts Dartmouth. Online chat was counter-productive to getting work done, so it should be shut off. The Old Way. Putting a Structure in Place.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 18, 2012
    [Product, Twitter] Are Complaints the Biggest Social Media Traffic Drivers?
    Put your hand up if the answers yes… Was it the stale bread in your lunch time snack, a broken product or something that you purchased but it didn’t work or was it something bigger? completely vented my frustrations and within a few hours Virgin’s Twitter team had resolved the issue. Did you do it?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 22, 2013
    [Product, Twitter] Sales Prospecting Perspectives Weekly Recap - Week of November 22, 2013
    Some of these ideas are very innovative; have you ever sent your prospect a personal YouTube video about how your product can help his or her company? It''s important to understand how client goals align with company goals, and to bypass those which don''t, which might lead to process and production problems. on Tuesday. Agree?
  • INBLURBS  |  MONDAY, JANUARY 24, 2011
    [Product, Twitter] 10 Ways to enhance your Facebook Static page
    5 Twitter Updates: Twitter is very popular like facebook all over the world. The important thing is everyone is on the twitter right from politician to businessman. So, you can import all your tweets from your twitter account and stay in touch with latest information and news. 40 ideas tips for facebook product pages.
  • AD YOUR COMMENT HERE  |  TUESDAY, FEBRUARY 1, 2011
    [Product, Twitter] [Article Summary] HBR: Best Buy’s CEO on Learning to Love Social Media
    A few minutes later later I received a note from Jen Whitacre, a product specialist in one of our stores in Missouri.  Over the next hour we e-mailed back and forth through TwitterTwitter lets us demonstrate that we’re one of those companies.&#. That’s the key point: You can’t just dabble in social media. 
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 22, 2011
    [Product, Twitter] 4 Ways to Protect the Reputation of Your Small Business Online
    By now, most small business owners understand the important role the Internet plays in helping to raise and drive interest and demand for products and services. Am I prepared for negative conversation about my products and services? We really liked it at Mashable and wanted to share it with our readers too. Research & Planning.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 17, 2012
    [Product, Twitter] Focus On Customers and Run Like Never Before
    Rather than using a traditional landing page with product information, the  Run Like Never Before  campaign links back  to the  Business Innovation from SAP site  to let people further explore how these innovations can enable their vision for their business. If you read this blog regularly, you know I write mainly about 2 things. Strategy
  • VIDYARD  |  FRIDAY, MARCH 7, 2014
    [Product, Twitter] Why Jimmy Fallon Should be Your Content Marketing Idol
    This type of signature sketch is memorable, doesn’t have to correlate directly with your products or services (AKA great content marketing!), Not only does Jimmy and his team do a great job using YouTube to give fans a chance to engage with the show, but they’re also Twitter pros. Make Signature Sketches. Content Lesson.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JUNE 23, 2010
    [Product, Twitter] Webinar Q&A Part 2: How to Build an eMarketing Strategy to Drive Sales
    Content written to help them think through issues, get more value from your products/solutions and address new industry trends will stimulate conversations as long as it’s written to match their perspectives. No sales offers, no product pushing, etc. How to promote business through social media (ie Facebook, Twitter, etc)?
  • LEADER NETWORKS  |  FRIDAY, DECEMBER 18, 2009
    [Product, Twitter] Why You Need A Social Media Policy in 2010
    For free, any employee can create a Twitter or Facebook account, create a LinkedIn or Xing profile, hook their email to Plaxo, start a blog, write a post in a forum, leave a comment, rate an article and the list goes on. Should all sales staff, for example, use a similar moniker in their Twitter name or is it up to the person to decide?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 24, 2014
    [Product, Twitter] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
    Follow Seth on Twitter @sethwlieberman. Is there some sort of quiz or assessment that you can create around your product or service that plays to this? Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been acquired but none of his kids. ’, ‘What European City…?’,
  • HUBSPOT  |  TUESDAY, JUNE 19, 2012
    [Product, Twitter] Why You're Struggling to Measure the Value of Social Media
    when was the last time you bought something immediately after clicking through a Twitter or Facebook link? Most customers discover companies through social media, then take some time to get to know their products or services -- subscribing to emails or returning again through another channel. Think about it. What are my best channels?
  • LEAD VIEWS  |  TUESDAY, DECEMBER 21, 2010
    [Product, Twitter] B2B Social Media Marketing –Is it relevant?
    Common social media marketing tools include Twitter , blogs, LinkedIn , Facebook , Flickr and YouTube. The best part is social media can don multiple hats, same accounts and profiles can be used to promote products, to attend to customers, generate new business leads and respond to customer feedback. Wonder why?
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 3, 2014
    [Product, Twitter] The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer
    Consider these examples: Twitter Cards make it possible for marketers to attach media experiences to the Tweets that link to organizational content. 'This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. Final Thoughts.
  • SOCIAL MEDIA B2B  |  TUESDAY, AUGUST 10, 2010
    [Product, Twitter] Connect Your B2B Customers with Social Media Profiles
    Gather insights from a Twitter feed or LinkedIn profile to provide marketing intelligence which can be used to create more personalized communications. Klout allows you to find and engage Twitter influencers based on topic or hashtag so you can understand their network value. Business is getting more and more social. If so, which ones?
  • CONNECT THE DOCS  |  TUESDAY, DECEMBER 8, 2009
    [Product, Twitter] ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0
    Blog White Paper Pundit Twitter Jonathan_Kantor. thorough understanding of how business decision makers assimilate white paper information that forms our development, production, and design strategy. When we think of “writing” we think of a basic productivity task. Crafting White Paper 2.0 Jonathan Kantor.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 25, 2012
    [Product, Twitter] Who Should Control Your Marketing Content?
    marketer tends to be focused on promoting the product, its features and benefits, and exudes more of a sales vibe. The story needs to be consistent across all the platforms used to promote your content, whether that is your website, Facebook, Twitter, Blogs, White Papers, Case Studies, or your employees. Seems easy, right?
  • B2BBLOGGERS  |  WEDNESDAY, MAY 12, 2010
    [Product, Twitter] #B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter #B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter? You can follow him on Twitter at @KentHuffman. Or is it?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2011
    [Product, Twitter] How to Measure Your Social Media Lead Generation Efforts
    Follow her on Twitter @ashjbee. This measurement counts any actions that your audience takes, including: Retweets, @Replies – These gestures on Twitter show that your content resonated with the audience, and they were inspired to share, ask a question, or associate themselves with your brand. Opportunity. Conversion. Analytics.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 6, 2014
    [Product, Twitter] Content2Conversion Keynote Recap: 5 Tips For The Challenger Marketer
    The strategy we’ve all been running in B2B marketing has moved from selling individual products, because they can be commoditized, to selling solutions that sell bigger, broader services needs,” Adamson noted. Follow the Content2Conversion event discussion on Twitter with the hashtag #C2C14. This isn’t new. for your messaging strategy.
  • ENGAGE  |  MONDAY, MARCH 5, 2012
    [Product, Twitter] This is not ‘Nam. This is grammar. There are rules.
    We communicate through services that give us limited characters to get our point across, and our messages flicker on iPhone and Blackberry screens, quickly down Twitter feeds, across Gchat windows, and in Pinterest captions. But you know what else is weird, sometimes difficult, and full of seemingly redundant and unnecessary rules? Monopoly.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 21, 2013
    [Product, Twitter] The Top 9 Videos From Brands This Year
    Who created content that didn’t just pitch their products. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'It’s that time of year to start thinking about what have we done well, as an industry. hope you enjoy the videos!
  • B2B IDEAS @ WORK  |  FRIDAY, MAY 27, 2011
    [Product, Twitter] Think Outside the B2B Trade Show Booth
    However, show-specific blogs were written and promoted via Twitter and LinkedIn. As a follow-up, the leads were given an opportunity to download an industry-specific ezine and placed into a lead-nurturing campaign that would offer content geared towards educating prospects rather than hammering them with product features. SITUATION.
  • LEADER NETWORKS  |  WEDNESDAY, MARCH 7, 2012
    [Product, Twitter] Are You Ready For A Discussion Or Do You Want To Have A Monologue?
    This persistent information flow creates a robust body of work about the product, service or company. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. Recently, I blogged about measuring engagement in online communities. Social media can be a fast and effective way to accomplish this goal.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Product, Twitter] How Food Trucks are Advancing Business with Social Media
    The brand mainly features Johnsonville products, like sausages and brats. The Butcher’s Son exclusively uses Twitter and Facebook to spread the word about where they’re headed and what they’re up to, including “human” elements like sports mentions and light language. It even pulls up Twitter streams for those trucks that have them.
  • ENGAGE  |  FRIDAY, FEBRUARY 8, 2013
    [Product, Twitter] Fashion and Beauty Publications Strike a Pose with Advertising Sales
    True to its nature, the fashion and beauty magazine category ignored the status quo and set its own trend, creating innovative and lucrative products that drove them to close their fiscal year with a 7.3% Readers can virtually interact with beauty editorial by digitally trying out various products, beauty trends and more. So what?
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 12, 2011
    [Product, Twitter] Social media and mobile produce a commoner sense
    The product itself also served to communicate its features and merits—if the box said "new and improved" the shopper believed that it was. For larger purchases, a consumer might even crowdsource the purchasing decision to their friends on Facebook or Twitter. Image via Wikipedia. by Eva Lyford. That's true no longer.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2012
    [Product, Twitter] How to Tackle Real-Life Social Media Customer Service Obstacles
    eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. See that first Twitter account? Best Buy employs a force of 3,000 tweeters to help with customer service issues on Twitter. think not.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 28, 2014
    [Product, Twitter] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
    Follow Seth on Twitter @sethwlieberman. . But, hey, the assessment you write for your product or service could be the next viral internet phenom; in which case your metrics would be even higher. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 20, 2012
    [Product, Twitter] Four All-Stars of B2B Social Media Branding
    Instead, each video educates viewers on aspects of the GE product set, building brand comprehension, awareness and affinity. ARAMARK also spotlights its products with Facebook photos of items like the Chicken Florentine Nachos offered at Paul Brown Stadium recently. How are you integrating social media into your B2B marketing? mmm!).
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 10, 2012
    [Product, Twitter] 10 Tips on How To Create High Quality Content for Blogs, Newsletters, and Other Content Marketing Initiatives
    If you’re included on Twitter Lists , look at the names of the Twitter Lists for which you’re included as hints for potential content ideas as well. Do keyword searches on Twitter or Google Plus and see what comes up for ideas as to what your audience might be interested in. How so? Want to take it a step further?
  • CONFLUENT FORMS  |  THURSDAY, FEBRUARY 7, 2013
    [Product, Twitter] Your business should be blogging (actively!)
    And that doesn't mean ditching any other social media activities and services you might be using (Facebook, Instagram, Twitter, Pinterest, etc.), A lot has changed in the last few years and especially in the last few months where online marketing is concerned. Changes to Google's search algorithms (Panda, etc.), Give us a call !
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2011
    [Product, Twitter] 7 Social Media Time-Sucks to Eliminate Today
    You have one Twitter account for customer service, another for marketing, and yet another for Sales. It doesn't matter if Facebook, Twitter, and LinkedIn are the most popular social networks overall. Stop talking about your product. But another very important thing inbound marketers must optimize is time. Connect with HubSpot
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Product, Twitter] The 5 Pillars of a Successful Sales Pitch
    Thanks to what we call “information abundance”, today’s sales teams face new challenges in selling products. Our prospects can now do an incredible amount of research on our products before they buy (of course, that’s where lead nurturing comes in). Ask questions that put your company ahead of your competition. 2) Research. Sales
  • HUBSPOT  |  MONDAY, AUGUST 5, 2013
    [Product, Twitter] Let's Get Personal: Why We Need to Market to Individuals, Not Audiences
    Tailored content, site experience, and even products, are all what the customer expects. Technology will enable delivering personalization at scale, but there’s nothing like old-fashioned conversation to remind you that those data points in your analytics dashboard are real people using your product. Technology changed all that.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MARCH 17, 2010
    [Product, Twitter] B2B Email Design – Gallery 2 « The Effective Marketer
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! This post is another installment of the “gallery” concept so that you have more designs to review and use in your own creative process. Click on the images for larger version. Short copy.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Product, Twitter] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    In Adele Revella’s “ The Buyer Persona Manifesto ,” she offers this definition of a buyer persona : "It’s an archetype, a composite picture of the real people who buy, or might buy, products like the ones you sell.". Have you ever seen a Twitter post with hashtags that has been posted to LinkedIn? Avoiding "Ready, Fire, Aim".
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Product, Twitter] Five Free Tools for Startups to Measure Impact of Online Videos
    You can check out his website  Melbourne Video Production for more information. Follow him on Twitter and Facebook. 'Video camera in action. Photo credit: Wikipedia) There are a lot of fancy tools which are being used by experts to track the progress of their video marketing campaigns. Vimeo users focus on creating creative shorts.
  • SAZBEAN  |  MONDAY, JUNE 18, 2012
    [Product, Twitter] How to monitor social media for business
    Or maybe you have a niche product aimed at Google employees and most of the conversation is happening on Google Plus. You might discover that people on Facebook like your PR campaign but people on Twitter do not or vice-versa. Social Media to Sales (Photo credit: sazbean). “Social media doesn’t work! Analyze customer sentiment.
  • SAZBEAN  |  MONDAY, JULY 12, 2010
    [Product, Twitter] Social Media Insights from a Newbie
    If someone is having a problem, you don’t just want to swoop in with a product promotion. Many new Twitter users are amazed when they get the first response to something they tweet. Just watching and helping a client struggle with learning how to use social media offers a lot of great insights. Getting Started. Monitoring.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 28, 2012
    [Product, Twitter] Social Media Marketing Strategy: Starts with Who
    Basically, these are models of the different user types who may buy or influence the purchase of your products. Janet has been on Facebook since she graduated college and wants to check out Google+ based on a tip from one of her twitter friends who loves the G+ Circles feature. Let’s start with strategy. What does it actually mean?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 1, 2011
    [Product, Twitter] Dreamforce: Buyer Behavior Marketing in a Social World #DF11
    by Jesse Noyes | Tweet this If you’ve done b2b marketing in the past decade, you know most of the research buyers do around products and services has moved online. “Our biggest marketing opportunity is the product itself,&# Geeta said. Twitter. You know this. But do you know what to do with this knowledge. Facebook.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 5, 2011
    [Product, Twitter] What’s next? Social Media and the Information Life Cycle
    Analyzing the current landscape and the evolution of information markets by borrowing from a product life cycle framework may assist in developing some educated guesses about what the future may bring. Some of the above sounds crazy and superfluous, but the idea of Twitter would probably sound insane not even 10 years ago. Capturing.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Product, Twitter] The New Science of Professional Services Marketing
    He demonstrates that the price people are willing to pay for a product or service is largely determined by its context — price “anchors” around the product or service provide a critical point of comparison. On Twitter+ or LinkedIn? 'Is professional services marketing an art or a science? How do they find one?
  • LEADER NETWORKS  |  SATURDAY, JANUARY 23, 2010
    [Product, Twitter] Engagement Is The Business Goal
    How can using social media help the business, sell more services, or better a product line? Some companies choose to engage on existing social channels, such as Facebook, LinkedIn and Twitter where there are a large number of people, thus increasing their odds of reaching more people.
  • LEADER NETWORKS  |  TUESDAY, APRIL 20, 2010
    [Product, Twitter] Business Credibility Is Different From Social Trust & Friendship
    The content that you create will be a solution to those people's problems and will not mention your company or products at all! Too often Twitter is misused by professionals who treat it informally. quick scan of a twitter stream can reveal inappropriate commentary, a likelihood of confidentiality breaches ("great sales call with XYZ!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 19, 2011
    [Product, Twitter] 5 Common Stages of B2B Lead Nurturing
    This is a great time to introduce case studies that provide more depth into how customers solved similar issues, data sheets that demonstrate the impact of your product, and white papers that shed more light on your industry. Twitter. Let’s just say it can feel more like an odyssey than a simple business transaction. Welcome. Facebook.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Product, Twitter] 12 Important Places You're Forgetting to Add Calls-to-Action
    In Your Tweets and on Your Twitter Background: Consider customizing your Twitter background and including a simple CTA. While Twitter backgrounds aren't clickable, you can include a short URL in your background design. Furthermore, you can use your Twitter bio and link as CTA real estate. it's a content promotion problem.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 21, 2011
    [Product, Twitter] Do Marketers Have Any Credibility?
    had a friendly Twitter exchange on this topic yesterday with Philippe Winthrop ( @biz_mobility ) where we accepted that there are some marketing activities that are hard to quantify in the short-term. We Please tell me your thoughts in the comments below or on Twitter , LinkedIn , Facebook. Sounds great to me!). What do you think?
  • FIFTH GEAR ANALYTICS  |  MONDAY, MARCH 19, 2012
    [Product, Twitter] Five Engagement Strategies for Bank Marketers in 2012
    Powerful models can be run against your customer files to identify customer behavior triggers that tell you it’s time to sell specific products, or suggest the use of new services.  Follow Martha on  Twitter  or connect with her on  LinkedIn. Martha Bush. Below are five ideas for the bank marketers –. Are you ready?
  • READYPULSE  |  MONDAY, JUNE 17, 2013
    [Product, Twitter] ReadyPulse Now Offers Instagram Brand Promotion Capabilities
    In its recent report Pew Research highlighted the recent trend of teens spending more time on Instagram and Twitter and away from Facebook. Match photos with products to enable shopping. Use best Instagram photos in your marketing campaigns, Web sites, E-commerce product and shopping pages and within your store. Highlights.
  • VOLACCI  |  MONDAY, DECEMBER 9, 2013
    [Product, Twitter] 6 Drupal Modules That Instantly Boost Your B2B Social Engagement
    Twitter Cards - Metatags for Twitter are a relatively new way to raise your social profile. Bringing in a Twitter or other social feed allows for creative social solutions, like sharing all of your employees tweets on the About Us page or aggregating all the comments about your brand or product. See Janrain''s solutions.
  • DELICIOUS B2BMARKETING  |  MONDAY, APRIL 4, 2011
    [Product, Twitter] 5 Steps for Crafting an Effective B2B SEO Blogging Strategy
    Consider what is taking the place of the blog: social sites like Facebook and Twitter. For B2B blogs, we tend to find a multiple author strategy works best, since there are multiple product lines, target audiences, etc. Are you a Search Engine Watch Member? am going to set up PPC for three senior living communities, all. Team meetings.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [Product, Twitter] 2010 B2B Marketing Budgets and Mix Trends Research
    Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Their activities enrich and inform our products and services.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Product, Twitter] 7 Tips to Optimize Your Social Media Content Strategy for a Global Audience
    You can find more detailed instructions for using the localization features in Facebook, LinkedIn, and Twitter in our new ebook. Whether you're posting content on one of your global blogs, Facebook Pages, or Twitter profiles, there are certain content creation best practices for global audiences that you should keep in mind. Lingo24.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 10, 2011
    [Product, Twitter] “If we just do _, everything will be fine”
    Follow  Jeff on Twitter or download the high acclaimed  white paper on sales lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 6, 2011
    [Product, Twitter] Sunday thoughts
    Follow  Jeff on Twitter or download the  free white paper on lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation.
  • MARKETING INTERACTIONS  |  FRIDAY, AUGUST 20, 2010
    [Product, Twitter] Webinar Q&A: Content is Marketing Currency - Australian Audience
    The only way your content can evolve from company and product focused feeds and speeds content is if it is designed to match your buyers' perspectives about their highest priority issues. They include: Phrasing, Webinars, Blogs, Twitter Streams, LinkedIn, Bit.ly audience a few months ago. You can see their Q&A here. 
  • HUBSPOT  |  THURSDAY, NOVEMBER 6, 2014
    [Product, Twitter] How to Create Email Newsletters That Don't Suck [Free Ebook]
    Your email newsletter''s goal could be to gain more blog visitors, generate leads and sales, or inform your customers about your company’s latest product updates. 'Email newsletters come in all shapes and sizes. Heck -- maybe you just want to create a stellar internal newsletter for your company’s employees. Content Creation Email Marketing
  • ENGAGE  |  WEDNESDAY, DECEMBER 21, 2011
    [Product, Twitter] 5 Content Marketing Resolutions (That You Might Actually Keep)
    Plus, success can be fleeting: 95% of all activity on a given Facebook post concludes within 22 hours and 92% of RTs on Twitter occur within the first hour. 2010 study found that (of 1,002 respondents) 53% discovered products through search engines while only 8% discovered products through social networking sites.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 1, 2013
    [Product, Twitter] How to Become a Thought Leader In Your Industry
    'A company with a reputation for dependability, consistency and quality services or products will win consumers'' business. Each social network could have its own blog post about it, but make sure you have access and are consistently posting on the three most popular: Twitter, Facebook and LinkedIn. The key word here is novel.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Product, Twitter] The Next Era of Marketing: Hear from Seth Godin
    The CMO didn’t decide on the product line or pricing or what the toxic waste policy should be. And a lot of marketers — mostly those who work for companies built on advertising mass products to mass audiences — want marketing to go back to what it was. How do we make it in such a way that the story of our product is true?”
  • B2B IDEAS @ WORK  |  TUESDAY, DECEMBER 28, 2010
    [Product, Twitter] Diversity & B2B Buying Behavior
    During the holiday season, I noticed companies selling gift-worthy products increased their media placement with messages that invoked the “giving time of year.” Get your B2B Twitter Toolkit But one company in particular, Wal-Mart, utilized another factor worth talking about. Who are they? What do they look like?
  • MI6 MARKETING AGENCY  |  SUNDAY, AUGUST 7, 2011
    [Product, Twitter] Our Favourite Posts, Week of July 18th
    Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 10, 2011
    [Product, Twitter] Social media gold lies in the inner circle
    You can read more of her original material at her blog,  Coherent Social Media  or on  Twitter  where she is @neicolec.  Called CurateXpress, our product will help you share better content, and get more value and a larger audience from it. By Neicole Crepeau, Contributing {grow} Columnist. Let’s look at the facts.
  • HUBSPOT  |  THURSDAY, JUNE 21, 2012
    [Product, Twitter] 23 Eye-Opening Mobile Marketing Stats You Should Know
    14) 1 in 5 smartphone users scan product barcodes, and nearly 1 in 8 compare prices on their phone while in a store. 17) Over 1/3 of Facebook's users access Facebook Mobile; 50% of Twitter's users use Twitter Mobile. Marketers are starting to realize that the mobile upswing isn't just a fad. Or even do a little mobile SEO.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Product, Twitter] Mad Men vs. Math Men: 6 CMO Imperatives in the Age of Anti-Advertising
    In the age of anti-advertising—an age where 90% of consumers don’t trust advertising while 70% do trust what their peers have to say about a service or product—CMOs must undergo a major transformation, and if they want their businesses to succeed, there are six CMO imperatives they must meet head-on. Customers are online. Look at these stats.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 28, 2014
    [Product, Twitter] How to Focus Your Marketing Messaging on What People Really Want
    Follow Josh on Twitter  @jhaynam. If the product is positioned as a way to make Tom’s work take less time so he can accomplish more, he’ll bite. 'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 11, 2014
    [Product, Twitter] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
    Does it provide one of the five essential content vitamins (product information, customer FAQs, how to’s, styling, and ratings and reviews) but still gets left untouched on marketers’ plates? Sharing photos on Facebook and Twitter will increase engagement and sharing. 'Author: Heidi Cohen Is your content marketing like spinach?
  • VIDYARD  |  WEDNESDAY, JUNE 25, 2014
    [Product, Twitter] Is There a Formula for Creating Great Explainer Videos?
    Who is the viewer who makes purchasing decisions regarding your product or service? Preferences will vary depending on the persona you’re targeting, but you must know who the video will be designed to appeal to right from the start in order to make targeted and strategic video choices throughout the production process.
  • PAUL GILLIN  |  WEDNESDAY, OCTOBER 5, 2011
    [Product, Twitter] Direct Marketing Doesn’t Have to Suck
    Gizmo’s Freeware – Why pay for commercial software when products of equal or greater value are available for free? With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them. They fooled me good. Dump the Junk.
  • B2B MARKETING UNPLUGGED  |  MONDAY, OCTOBER 15, 2012
    [Product, Twitter] Why Time is on Your Side When Marketing to Small Business
    Those of us whose bonus depends on moving some products to this market will be anxious to count the revenue from this season. In fact, most will pay more for a product if it gives them back a little bit of time. They’ll be the ones who can position their products and services with a succinct Return On Time Invested (ROTI) discussion.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, NOVEMBER 25, 2011
    [Product, Twitter] Becoming the Sally Field of B2B Email Part Three
    If your email message is promising, say, some research that a customer might useful, it’s pretty dumb to have them click a link and end up watching a product demonstration video. Nothing wrong with either, but what got the victim’s attention and trust was research, not product. Follow me on Twitter @bizmkter.
  • B2B MARKETING UNPLUGGED  |  SATURDAY, MAY 8, 2010
    [Product, Twitter] Trade Shows Part 3: Do You Give Good Booth?
    It’s important they leave knowing less, if possible, about your products than when they arrived. Don’t ask any open-ended questions: Be sure you talk only about your products and services. Be a little condescending: This is a good way to scare off the non-technical people who wouldn’t really understand your product anyway.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, AUGUST 11, 2011
    [Product, Twitter] Waiter, There’s a Hamster in My Drink!
    The glass is the hours you spend at work, ice is your strategic priority activities, gin is the stuff you are actually paid to do, tonic is the time you spend on meetings, email and other necessary, productive stuff and lemon is unpleasant but necessary time spent filling in forms and going to mandatory meetings. m talking about hamsters.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 13, 2010
    [Product, Twitter] Savvy Speaks: How to Really Engage Readers with Your Blog
    Twitter, Facebook, Linkedin, and commenting on others' blogs are all a necessary part of my blog marketing day. place where existing customers can get information about an upcoming product release, users conference, industry event you are sponsoring, etc. Promote your posts to your networks (through LinkedIn, Facebook, Twitter, etc.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, NOVEMBER 28, 2012
    [Product, Twitter] Study: B-to-B Marketers Lagging With Social Media
    Design & Production. 22 percent use social media for a better understanding of market perceptions of their own brands and or products. Follow her on Twitter. Summit Business Media's AdvisorOne.com Launches Paid Content Product. All You Brings Social Commentary Into Print Product. Production/Manuf.
  • B2BBLOGGERS  |  WEDNESDAY, JULY 21, 2010
    [Product, Twitter] 5 P's of B2B Social Media Marketing | B2Bbloggers.com - B2B Social.
    However, look beyond marcom for content providers such as sales, tech support, product management and even R&D.  For example when you’re signing up for Twitter what will your handle be; what will the handles be of those contributing?  She can be reached at www.jdamico.net and on Twitter @copywriter4u. Patience! Or Does It?
  • SOCIAL MEDIA B2B  |  MONDAY, MAY 9, 2011
    [Product, Twitter] The Evolution of Social Business
    Since the beginning of time (at least in my lifetime), consumers have been sharing their thoughts, opinions, joy, fears and criticisms with their friends, family, community groups, even strangers about the products they love and the ones they hate. The social customer is not a new concept. No related posts. Communications social business
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 14, 2012
    [Product, Twitter] Mobile Marketing: Social Sites Are a Mobile Advertiser’s Greatest Weapon
    Almost 40% of mobile subscribers report accessing social media sites primarily through their mobile devices , and sponsored stories outperform mobile ads and desktop ads for both Facebook and Twitter alike. Can mobile marketing live up to it’s high earning hype? ve heard it said many times that Social Media was web 2.0
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 14, 2014
    [Product, Twitter] 5 Mistakes Marketers Make When Integrating Social Media and Email Marketing
    Connecting: This is where you ask your email recipients to follow your brand on LinkedIn, follow you on Twitter, Like your Facebook page, subscribe to your YouTube channel, and so on. Your customers and prospects aren’t on Twitter because they’re shopping. Pinterest page with a few product photos from last year’s catalog.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 22, 2013
    [Product, Twitter] 5 Tips to Writing More Effective Cold Emails
    If I was emailing someone about a social media marketing solution, I could use this strategy in the following way: Hi X, I noticed that you have been putting a lot of emphasis on building a  twitter presence. Finding ammunition is as simple as checking the corporate twitter. Hi I’m Scott and I do business development at X company.
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