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  • NUSPARK  |  SUNDAY, MARCH 17, 2013
    [Product, Twitter] MindMatrix: A Unique Marketing Automation Platform for SMB
    The uniqueness of our product is combining marketing and sales activities all on one unified platform.  We believe this achieves tighter alignment. Learn About MindMatrix Marketing Automation; An Interview with Andrew Carlton, Director of Channel Sales at MindMatrix. MindMatrix is one the platforms I recommend to SMBs. Sure, Paul. 
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Product, Twitter] 8 SEO Recommendations for Maximizing B2B Case Studies & Collateral
    Cross-Link References – cross-link the most relevant products and solutions used or emphasized in the case study. Call to Action – in addition to product-specific cross-linking, don’t forget to add specific call-to-action instruction such as cross-linking to a contact form or phone number. Final Thoughts.
  • HUBSPOT  |  MONDAY, SEPTEMBER 21, 2015
    [Product, Twitter] 12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About
    After a few hours of doubting my faith in humanity (and in Twitter), I realized that although a lot of social shares felt good and was worth measuring, it wasn't a metric someone like my boss particularly cared about. 11) Twitter Impressions. Product Marketing. People are tweeting out my blog post!" And then, something happened.
  • HUBSPOT  |  FRIDAY, MAY 2, 2014
    [Product, Twitter] Facebook Says These Are the 15 Best Brands on Facebook
    Use of Facebook marketing products to extend campaign reach. 3) Results. Samsung used Facebook and Twitter in order to get their fans to launch the new Galaxy S4 smartphone for them. With 1.28 The winners of this year''s Facebook Studio Awards were selected based on three criteria: 1) Craft & Execution. The ROI of the campaign.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 14, 2011
    [Product, Twitter] Laugh and Learn with Find New Customers | Episode 48 – It’s a tight, tight world
    In this episode, he explains how marketers can demonstrate key product features and benefits using people, as illustrated in this video by Fluke Corp, a clamp manufacturer. We love reading comments and those who share on social networks, such as Twitter, Linkedin, Facebook, Tumblr, Delicious, etc. ” Dan McDade, Pointclear.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 30, 2016
    [Product, Twitter] Livestreaming: Twitch, Hitbox, and the massive opportunity in eSports
    The younger generation prefers product placement to having to watch a 30-second commercial. And while older generations might see product placement as manipulative, Hitbox users tend to like seeing big brands support the content they love. Kiki is also the author of Tech Doodles , and can be reached easily through  Twitter.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 22, 2015
    [Product, Twitter] Essential Marketing Strategies for SaaS Startups
    Before you worry too much about scaling your business, it's critical that you have a product that your customers are excited about—and willing to pay for. Ultimately, this investment in content will allow you to attract the right traffic, drive engagement, and have compounding returns over time. 2) Product marketing.
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Product, Twitter] 10 Phenomenal Blogs in Totally Boring Industries
    Bonus: Authors are listed as their Twitter handle, helping them build their personal brand. Some content will teach you general safety tips for snow plowing, while others will help you use specific BOSS Snowplow products. Though it''s a pretty traditional product, the manufacturer has anything but a traditional blog. Blogging
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2011
    [Product, Twitter] Content Marketing and Choose Your Own Adventure Books
    Accept the product development lead’s invitation to join the technology review meeting. Share your view on this approach below or with me on Twitter ( @wittlake ). You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. B2B buyers are well educated adults. Circle Back.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 3, 2014
    [Product, Twitter] The Top 20 Places Your Business Needs to Be Listed Online
    Listings come with access to a full profile that includes business information, a link to your website, product descriptions and more. Easily sign in with Windowslive, Google, Facebook, Yahoo or Twitter. Highlight your products and brands on your business profile. Connect your Twitter handle, so visitors can Tweet you.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Product, Twitter] Is Content Marketing A Sustainable Marketing Strategy?
    But that when we are ready to buy, we will look for the best, most relevant information on that product. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. The panelists were Mark Schaefer and Marcus Sheridan. Content is the oil! Volume.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Product, Twitter] An A to Z of Content Marketing Best Practices
    Find it on his Content Marketing Institute blog , and on his Twitter feed. This is a must-use content marketing practice, especially if you’re struggling to keep up with content production. Or depending on your product, perhaps your customers could be tempted to create a video or two. That’s a good thing and a bad thing. Google.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 26, 2011
    [Product, Twitter] Find New Customers Fan of the Month – Kenny Madden
    He is also on Twitter at @kennymadden1973. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 22, 2011
    [Product, Twitter] Find New Customers Fan of the Month – Don F. Perkins
    He is also on Twitter at @donfperkins. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. Perkins.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 18, 2011
    [Product, Twitter] Are You Inspiring?
    Follow us on Twitter or like our Facebook fan page. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. B2B Marketing : Do you inspire? “I’m laying bricks.&# came the reply. He continues on and find another man with bricks.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 22, 2011
    [Product, Twitter] Personality – the Missing Ingredient in B2B Marketing
    Follow  Jeff on Twitter or download the f ree white paper on B2B lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation.
  • HUBSPOT  |  MONDAY, JULY 23, 2012
    [Product, Twitter] Answers to Your Top 7 Questions About Mastering LinkedIn Marketing
    During the webinar, we had loads of excellent questions come in on Twitter and through the webinar chat page. and growing a following based on their company as a brand , not just as a product or service. If your audience is the right fit for your product or service, LinkedIn Groups can generate some serious leads for your business.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 3, 2013
    [Product, Twitter] Is It Finally Time to Bid Adieu to the Press Release?
    Some, like Twitter, have never issued a single one. While press releases may live on for a few more years, it’s safe to say that if you’re still relying on them as your primary tool for relaying products or company news, you’re at risk of falling behind. I have a confession to make. My “real” email was my personal Gmail account.
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 19, 2012
    [Product, Twitter] B2B and the tourism industry: A strong digital strategy can make the difference
    With a strong and innovative digital B2B marketing and communication strategy, tourism businesses and organizations can profile their product more effectively, improve their competitive edge and make it easier to do business online—and ultimately—help to make a given tourist destination more attractive. trillion globally in 2012. Vidal.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 14, 2015
    [Product, Twitter] 9 B2B Marketing (and Life) Lessons from #Inbound15
    Some of these tools included Google Analytics, Google Trends, RADURLS, Feedly, Indeed Job Trends, Twitter Redirect Links and more. As you can imagine, this product was an epic fail in Ireland. What happens when more than 14,000 marketing and sales professionals come together under one roof? Now, that’s an inbound movement!
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Product, Twitter] Knowledge Worker 2.0 - Power to the people
    Democratise the tools of production â?£ 16465 Business is Selling Less of More Chris Anderson [link] Slide 64: Stephen Collins trib@acidlabs.org skype: trib22 twitter: trib +61 410 680722 www.acidlabs.org strategies, tools and processes to empower knowledge workers. Slideshare.net (beta). My Slidespace. Upload. Community. Widgets.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2012
    [Product, Twitter] 7 Terrific Ways to Use Social Media for Instant Feedback
    Collect Product Feedback. When rolling out a new product or making changes to features of your existing product, it's common to experience backlash among your current customer base. Leverage your network before launching products to solicit the feedback of people you trust. So we thought we'd share them with you!
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 4, 2014
    [Product, Twitter] Add Sizzle to Your Content with Eye Catching Images
    Use user-generated photos – with permission, of course – to showcase uses of your product or to highlight your biggest fans and let them tell their own stories. Pinterest now has a page for gifts as well, allowing you to showcase your own products. (It’s okay to include prices!) Eye-popping images can also captivate.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 22, 2012
    [Product, Twitter] 5 B2B Social Media Questions to Ask about LinkedIn Answers
    If you are answering a question that relates specifically to your product or service, provide a supporting link to your answer. This could be to a blog post, product page, or even a third-party review or article about your product. Another component of their success is the mastery of the LinkedIn Answers feature.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 11, 2011
    [Product, Twitter] Silverpop's Latest Release Targets Sophisticated Marketing Automation Buyers
    More than a year has passed since Silverpop merged its email and marketing automation systems into a single product, Engage 8. The combined product offered advanced email but was missing some capabilities available in the previous marketing automation product. Prospects who wanted them had to look elsewhere. social sharing.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 10, 2011
    [Product, Twitter] Personal review: Aprimo Lead Management
    Follow  Jeff on Twitter or download the high acclaimed  white paper on sales lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 22, 2011
    [Product, Twitter] Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function
    They leverage LinkedIn and Twitter, and monitor news feeds about key accounts. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Demand Generation | Why it belongs in Marketing – Not Sales. Great show! David.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Product, Twitter] Prove Your Worth:10 KPIs for Marketers
    To prevent churn, you need 360-degree view of your customer , and to constantly be monitoring customer satisfaction and usage of your product. 4. What is it that causes someone to search for your product for the first time? How many customers are you acquiring with Facebook, LinkedIn, Twitter, Google+, etc.? Sales Revenue.
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 1, 2010
    [Product, Twitter] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
    Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. OAuth is being used by Facebook, Twitter, LinkedIn, and others. Expect more now.
  • SALESFUSION  |  MONDAY, FEBRUARY 15, 2016
    [Product, Twitter] Why and How to Improve Audience Segmentation for B2B Marketing
    customers who purchased product X). any personal interests or related accounts of note, such as people who are also active Twitter users). 10 ways to segment your audience to meet the growing demand for personalization. The times they are a-changin’. The Personalization Revolution Has Arrived. We now live in a hyper-personalized world.
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 29, 2016
    [Product, Twitter] A B2B Reaction to Facebook Reactions
    Your customers are so happy with your products or services that they are happy to tell people. So many B2B marketers can’t really find their way out from behind a boring product or service to create content that really connects with their prospects and customers. Thoughts are appreciated below or on Twitter. Without words.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 9, 2012
    [Product, Twitter] Pinterest Now Sending More Traffic Than Yahoo Search, and Other Marketing Stories of the Week
    In fact, Pinterest is also sending more traffic than Bing and Twitter, too, coming in at Shareaholic users' fourth largest traffic driver in August. HootSuite (you know, the social media monitoring tool that integrates with HubSpot so you can monitor your leads on Twitter) is acquiring Seesmic. That’s right. It’s confirmed. It’s true!
  • INFER  |  SUNDAY, JULY 27, 2014
    [Product, Twitter] What is Big Data? How Will It Impact Businesses and Society?
    For me, this discussion clarified that big data is about way more than just the exponential growth of sites like Twitter or the 1.3 The really big data is the product of passive listening and actual behavior. We’ve already seen this for A/B Testing , Search Optimization ,  Display Retargeting , Lead Scoring , and Product Adoption.
  • HUBSPOT  |  WEDNESDAY, APRIL 18, 2012
    [Product, Twitter] How to Design a Persona-Centric Website Experience
    Consider the following when building your buyer personas, and for even more in-depth information on the topic, check out this checklist of questions to ask when developing buyer personas : Segment by Demographics: Start developing personas by researching your existing customer base to identify the most common buyers for your products and services.
  • HUBSPOT  |  THURSDAY, JUNE 21, 2012
    [Product, Twitter] 23 Eye-Opening Mobile Marketing Stats You Should Know
    14) 1 in 5 smartphone users scan product barcodes, and nearly 1 in 8 compare prices on their phone while in a store. 17) Over 1/3 of Facebook's users access Facebook Mobile; 50% of Twitter's users use Twitter Mobile. Marketers are starting to realize that the mobile upswing isn't just a fad. Or even do a little mobile SEO.
  • CRIMSON MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Product, Twitter] Is Email Marketing Making a Comeback?
    Despite the promising numbers behind email marketing, many marketers made the switch to focusing more on social media strategy and spent more time developing campaigns for Twitter, Facebook, and other social marketing channels. Email marketing was once the staple of online marketing solutions, and it’s easy to see why. First thing’s first.
  • WRITTENT  |  TUESDAY, MARCH 4, 2014
    [Product, Twitter] 21 Content Marketing Tools to Use in 2014
    Productivity and focus are immensely important aspects of creating effective content, which is why everyone needs at least one or more content marketing tools to help them buckle down when necessary. You can promote your final product on Slideshare, or even publish it as an eBook! Here are the very best: 1. Evernote. Percolate. InboxQ.
  • E-QUIP  |  SUNDAY, NOVEMBER 6, 2011
    [Product, Twitter] E-Quip Blog: The Minimalist Marketer
    For example, check out Sonjas Twitter profile. Thats not to say that these activities dont have value, but too many firms are shortchanging the more productive tactics. Share to Twitter Share to Facebook. Twitter Page. Productivity. (9). Sunday, November 6, 2011. The Minimalist Marketer. Posted by. Mel Lester.
  • HUBSPOT  |  TUESDAY, FEBRUARY 12, 2013
    [Product, Twitter] Help! My Sales Team Thinks Our Inbound Leads Suck
    How they found your website, what pages they viewed most, what emails they opened and read, how often they shared your content on Twitter and Facebook: All of this tells you loads of information about what the prospect’s problems are and how you can help. They shouldn’t even be thinking about pitching your product. It's awesome.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Product, Twitter] We Increased The Frequency of Blog Posting and Check Out What Happened To Our Inbound Leads!
    Internally, we were sharing more content to Twitter, Facebook, LinkedIn Groups, and Google+.  Let's take a closer look: Traffic to "Products/Services" sections increased--some dramatically! At Haley Marketing, we're big believers in content marketing, and as I'm sure you know, we practice what we preach.  Even better!
  • MARKETING ACTION  |  FRIDAY, AUGUST 9, 2013
    [Product, Twitter] What Makes Marketers Tick?
    Today the buyer starts their journey online, so it is paramount that your company meet its prospects there – and educate them by providing valuable data, insight, and reports that help them best determine the right product or service for their needs. The top 2 concerns marketers have with tools there are currently using are time and cost.
  • HUBSPOT  |  TUESDAY, AUGUST 11, 2015
    [Product, Twitter] Want People to Forward Your Emails? Try These 4 Data-Backed Tips
    By including links to share via email, Facebook, or Twitter, Anytime Fitness motivated their subscriber to share -- and they made it extremely easy to do so. 4) It's about something naturally shareable. New Products, Services, and Store Openings. Similarly, store closings and product recalls were also forwarded a lot. Events.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 10, 2016
    [Product, Twitter] Four ways Facebook Instant Articles will dramatically impact marketing
    Our content goes in, but those inbound links don’t come back out to our websites where our lovely products, services, and calls-to-action reside. Google and Twitter’s response to this is its new partnership around the Accelerated Mobile Pages (AMP) project which recently launched. shift in distribution. shift in monetization.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 21, 2010
    [Product, Twitter] Strategizing Your Social Media Trifecta
    Your business may be using Twitter, Facebook, or Foursquare to be connected to its customers, but have you considered integrating all three? Twitter and Facebook are really the keys to this channel. Did you just start selling a new product? Twitter and Foursquare are fantastic for promotions. Sales channel. Promotions.
  • EARNEST ABOUT B2B  |  FRIDAY, AUGUST 28, 2015
    [Product, Twitter] Live Streaming Apps - the future of Content Marketing?
    And then a few big things happened; Meerkat became one of the biggest, most talked about and used apps at this years SXSW, Twitter got their wallet out and dropped $100m buying Periscope and David Beckham tried his hand as a tech entrepreneur by investing a rumoured £2m into a little known app called myeye. Product Launches. Risky?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Product, Twitter] The 45 Inbound Marketing Terms You Should Know [Glossary]
    Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. Twitter. There you have it -- a tweetable definition of Twitter. U. Analytics. Blogging.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2011
    [Product, Twitter] 7 Reasons You're Not Generating Leads From Social Media
    If you are posting content and updates blindly to Twitter, but members of your target market aren't present there, what’s the point? That way when you do share content and information, you can know you're working to build awareness for your blog, product, service, and other types of content you offer on a regular basis.
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Product, Twitter] 11 Underdog Brands That Differentiated Themselves From the Competition
    An all-natural, individually-owned lip balm was a game changer for Burt’s Bees, and was the beginning of a long line of homemade, natural beauty products. Their branding really took the spotlight in 2007 when they established “The Greater Good” business philosophy; beauty products that are good for you, good for us, and good for all.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 4, 2016
    [Product, Twitter] 6 Engagement Marketing Lessons from Successful Video Bloggers
    LaReine Chabut is a Huffington Post lifestyle and fitness expert and best-selling author, and she g rows her engagement with her audience by sharing her YouTube videos on her Facebook, Twitter, and Instagram and embeds her videos into all of her blogs. If you don’t tell the truth about your brand or your product, someone else eventually will.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 17, 2016
    [Product, Twitter] Unifying Your Database to Increase Event Registration: Essential Tips
    Take a look at this list of 8 tips for getting your event trending on Twitter, as an example. Understand their sales and decision cycles when they’re evaluating new products and services. What products and services are your most engaged audiences seeking out but missing? Who exactly are your most engaged readers? Media
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 23, 2015
    [Product, Twitter] 5 Ways to Create More Touchpoints with Email
    Your website is, of course, a great place to send them where they have the option to purchase your products and services. Make sure you include the icons for Facebook, Twitter, Instagram or any other site that your brand uses. You have a good-sized email subscriber list. Your social media pages are one example. All rights reserved.
  • SYNECORE  |  WEDNESDAY, OCTOBER 2, 2013
    [Product, Twitter] Out with Traditional Ad Campaigns, In with Newsfeed Marketing!
    Got Milk,” “A Diamond is Forever,” “I’m Lovin’ it,” and “Insert Famous 20th Century Ad Campaign here,” were all meticulously planned marketing efforts designed to span different media over a long period of time to sell a product. Watch for trending topics on Twitter to inspire branded content. 2. But times have changed. Did the U.S
  • HUBSPOT  |  THURSDAY, JUNE 7, 2012
    [Product, Twitter] 7 Shameless Tactics Marketers Use to Lure an Audience
    It extends beyond just cute brand mascots, too; laundry detergent brand Snuggle decided to not only name its product "Snuggle" (how cute is that?) Think about it -- 75 ways to get leads from Twitter is much more appealing than 3 measly methods; I mean, who couldn't come up with 3 ways to get leads on Twitter ? Big whoop!
  • WEBBIQUITY  |  WEDNESDAY, APRIL 18, 2012
    [Product, Twitter] 12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011
    Content is king. As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. Content is also crucial for lead nurturing , SEO and other online marketing initiatives. But producing content is expensive. Producing great content is even more expensive. So why not give it to them?”
  • HUBSPOT  |  FRIDAY, MAY 25, 2012
    [Product, Twitter] 8 Ways to Integrate Social Media Into Your Lead Nurturing Campaigns
    Consider this for a moment: According to ATYM Market Research , 85% of the American population is on Facebook, 49% owns a Twitter account , and most of them visit these sites daily. HubSpot, for example, can initiate a lead nurturing workflow when a visitor mentions "HubSpot Software" on Twitter. add social widgets in thank-you emails!
  • HUBSPOT  |  FRIDAY, SEPTEMBER 28, 2012
    [Product, Twitter] 7 Companies That Jumped on a Viral Craze at Just the Right Time
    Online shipping marketplace uShip jumped on the popular craze by creating this viral video promoting their product using The Social Network as a twist: uShip was the first company to make a parody like this for the film, and their timing was perfect. The video gained a lot of popularity on Twitter and eventually got nearly 100,000 views.
  • HUBSPOT  |  MONDAY, MARCH 3, 2014
    [Product, Twitter] 7 Reasons Most Enterprise Websites Fall Short
    That’s 19% more than we spend on digital advertising (Google Adwords, Facebook and Twitter ads, etc.). These are sites that are all pretty pictures and polished product content, but not much else. In ShoreTel''s case, their VoIP product offering is on a separate website, but that doesn''t always have to be the case.
  • HUBSPOT  |  MONDAY, JULY 30, 2012
    [Product, Twitter] 11 Ways to Make Social Media Marketing Less of a Time Suck
    And if you're anything like me, that kind of constant distraction is paralyzing to your overall productivity. Let's say you have to update your company's Twitter account with new content every hour during the business day. Social media marketing : tweet a hashtag, post a picture of my lunch, like a photo in my news feed. Nailed it.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 1, 2013
    [Product, Twitter] Playing the online reputation shell game
    Instead of “Chris Abraham” coming up with my web site , my Twitter / LinkedIn / Facebook profile, or my Huffington Post articles , it goes much further. Two brilliant strategies, one of which is taken from magic, the other taken from the Internet. My name is Chris Abraham. Secondly, misspellings. Also, Abraham Chris. Body doubles!
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 28, 2012
    [Product, Twitter] Marketing Is NOT About Relationships
    Focusing on how marketing contributes will position your company to have more meaningful and productive relationships with customers. Share your perspective in the comments below or with me on Twitter ( @wittlake ). Develop a relationship. Don’t propose on the first date. Relationships take time. Photo by Natesh Ramasamy.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 11, 2012
    [Product, Twitter] How A Sales Professional Can Achieve Greater Success Through Online Marketing
    strong social media presence gives a sales professional an appearance that they are a thought leader in their field and a resource to those who are potentially looking for the product or service that they sell. Currently, the key to social media selling success is to establish and grow a Twitter presence as well as LinkedIn presence.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 15, 2015
    [Product, Twitter] To Have and To Hold…3 Ways Building an Online Community Is Like Planning A Wedding
    This may not be the main channel they are interested in actively participating on–perhaps they interact more with your brand on your blog or want instant support via chat or a Twitter account. But take it from me (I’m in the middle of planning my own wedding), they really should be a guest of honor. Get Executive Buy-In Early On.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 28, 2014
    [Product, Twitter] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
    Follow Seth on Twitter @sethwlieberman. . But, hey, the assessment you write for your product or service could be the next viral internet phenom; in which case your metrics would be even higher. 2. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp. Quiz. 1. 
  • LEADERSHIP  |  FRIDAY, DECEMBER 4, 2015
    [Product, Twitter] Create Snackable Content for Your Mobile Customers
    Apps like Vine, Twitter, Snapchat, and Instagram are popular ways to share content that takes seconds to absorb and spread throughout your network. Here are a few tips: Retweet, repost, or otherwise share content that customers write about your brand or products – it’ll save you time and encourage further engagement.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Product, Twitter] How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)
    These days, marketers need to be responsible for traffic generation, website upkeep, blogging, social media publishing and monitoring, lead generation, email blasts, product marketing, sales training. You''re getting followers on Twitter, but website traffic has dipped. Then share each post on Twitter to drive followers to your site.
  • HUBSPOT  |  THURSDAY, NOVEMBER 22, 2012
    [Product, Twitter] 30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
    You can even target custom audiences from email addresses you already have in your database! 4) Twitter Hashtags - Twitter hashtags are insanely helpful for marketing a specific event on Twitter -- and eliminate the desire to create a separate handle for something. Happy Thanksgiving, everyone! See how that works? ;-). Maybe.
  • B2B MARKETING UNPLUGGED  |  MONDAY, SEPTEMBER 22, 2014
    [Product, Twitter] You Better Dance With Them What Brung Ya
    Adjacent markets can be geographic, demographic, related products or ancillary services. They’re the ones who bought your product or took your service when you were just starting out. For an interesting look at Apple’s brand and product evolution,  I recommend this excellent post by Graham Robertson   over at Beloved Brands.
  • HUBSPOT  |  FRIDAY, JUNE 20, 2014
    [Product, Twitter] Dear HubSpot: I Have to Market My New Business. Where Do I Start?
    With only one Like on Facebook and two followers on Twitter, do I need to buy advertisements? We''re hoping your two Twitter followers aren''t your parents ;). I''m kidding, but even if they were, everyone starts somewhere -- and you''re right in saying your top priority right now should be building and growing your online presence.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 17, 2014
    [Product, Twitter] 5 Marketing Takeaways From Dreamforce 2014
    The high-energy gathering of innovative thinkers formed a virtual cloud of inspiration over Moscone Center, which was filled with product demonstrations and exhibits. In order to have a competitive advantage in this space, companies must construct ecosystems of connected products that work together. Connectivity -.Right
  • BIZNOLOGY  |  FRIDAY, MAY 15, 2015
    [Product, Twitter] What does it take to launch a link building campaign?
    However, while it’s possible to find influencers through built in tools like Twitter Lists, third party tools such as BuzzSumo and Followerwonk can make the process much easier. A great deal of work goes into launching a link building campaign. Determine Scope of Project. You need to set specific and realistic goals for your campaign. Recap.
  • WRITTENT  |  WEDNESDAY, JANUARY 29, 2014
    [Product, Twitter] How to Design a Blog to Explode Your Social Reactions: 11 Tested Tools
    Whether you’re in the beginning stages of figuring out how to design a blog or looking to revamp your site, here are some of the most effective ways to dramatically increase your site visibility on Facebook, Twitter, Google+ and Pinterest: Add Social Sharing Modules. It’s a platform that’s basically designed for product and service discovery.
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Product, Twitter] 32 B2B Marketers to Add to Your Google Plus Circles
    Paul Dunay (Maxymiser) – Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. How so? Co-founder, ClickZ. Add Lee:  https://plus.google.com/+LeeOdden.  . Jeffrey L.
  • SAZBEAN  |  MONDAY, DECEMBER 15, 2014
    [Product, Twitter] The Do’s and Don’ts of Using Facebook for Business
    It’s quality over quantity on Facebook, which is not necessarily the case on Twitter. Of course you’re going to want to let people know about your products or services but don’t do it in a way that comes across like an advertisement. The benefits of using Facebook for business are now well trod ground.
  • SAZBEAN  |  MONDAY, JUNE 18, 2012
    [Product, Twitter] How to monitor social media for business
    Or maybe you have a niche product aimed at Google employees and most of the conversation is happening on Google Plus. You might discover that people on Facebook like your PR campaign but people on Twitter do not or vice-versa. Social Media to Sales (Photo credit: sazbean). “Social media doesn’t work! Analyze customer sentiment.
  • JUNTA 42  |  SUNDAY, APRIL 1, 2012
    [Product, Twitter] 15 Critical Business Success Tips after Five Years in Business [with special giveaway]
    Don’t Fall in Love with Your Product or Service – This almost cost us the entire business. Discarding the product we began the business with was the best business decision, and hardest one, I ever made. Well, it’s nice to be on the right side of that statistic! After 1,825 days in business, we are stronger than ever.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 6, 2011
    [Product, Twitter] 5 Event Planning Tips…Even If You’re Not An Event Planner
    Are you introducing a new product or service to customers? Twitter. by Laura H. Vogel | Tweet this Here’s the dilemma: You need to plan an event, but you have no background in event planning. Somehow this duty has been thrust upon your shoulders. Relax. We’re here to help. Yet, an event can make or break a campaign. Bring Up Budget.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 27, 2013
    [Product, Twitter] How To Convince Your Boss to Buy Marketing Automation
    Let them know what new activities and capabilities you will be able to unlock with this new technology and how that will affect productivity and efficiency on your team. 5. And you can follow Jeff on Twitter at  @fearlesscomp You can also sign up for free bi-weekly market tips from Find New Customers here. Thanks, Lauren.
  • MARKETING EDGE  |  THURSDAY, MARCH 18, 2010
    [Product, Twitter] An Experiment in Brand Journalism
    believe this will be the way marketing, PR, and trade journalism morph into coverage of topics, products, and services. We didn’t miss a beat with other work back home or with the Twitter stream following our trip on #smbsxsw Oh, did I say 80 miles an hour, no I was mistaken I meant 70, sorry. Web In My Pocket.
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Product, Twitter] How to Master Local Lead Generation
    Marketing products and services to your local community, however, can still be quite a challenging task. You, perhaps already know, to some extent, what your local community needs and which motives may lead them to purchase your product. Partner up with businesses that offer products and services that complement yours.
  • CEROS  |  TUESDAY, JUNE 21, 2016
    [Product, Twitter] Visual Storytelling UX: Why Stories Need Design
    As Facebook builds out better analytics for this product, as well as more ways to monetize Instant Articles, brands will add it to their storytelling repertoire. While their home page features product placement, they know their end customer is likely passionate about the environment. Happy reading! Appearance Matters. His advice?
  • MI6 MARKETING AGENCY  |  MONDAY, MARCH 14, 2016
    [Product, Twitter] Mi6 Roundup: The Customer Experience, Shady Data Havens and Collective Creativity
    Your brand needs to participate in forums, and become part of the customer community, according to Jay Baer’s [ Twitter ] article “ The Hidden Hangouts of Your Most Passionate Buyers ”, excerpted from his new book, “ Hug Your Haters ”.  . Product Enhancements – The digital revolution has restructured industry boundaries.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2011
    [Product, Twitter] 23 Reasons Inbound Marketing Trumps Outbound Marketing [Infographic]
    As consumers change the way they research and shop for products and services, so must we -- eliminating ineffective and expensive traditional marketing tactics like cold calling, direct mail, and print and TV advertising, and instead leveraging tactics that appeal to how the modern consumer shops, such as SEO , social media , and content creation.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Product, Twitter] The Best Way To Convert New Buyers Is To Help Them First
    Prior to earning the right to speak about your product. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. I often participate in interviews with people all over the world who are looking to understand the shift happening in marketing today. They need to put a person or team in charge.
  • LEANDATA  |  TUESDAY, MAY 10, 2016
    [Product, Twitter] The Long Hunt: How One Deal Happened
    They exchanged social media messages on Twitter and LinkedIn. There was even a product demo. As he began exploring companies that might be a good fit for Uberflip’s content management product, he identified LeanData as a potential target. But if somebody is a good fit for your product, you have to stay on it.”.
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Product, Twitter] Social Media for Homebuilders: 10 Great Brands to Follow
    With this simple strategy, Fischer Homes is able to collaborate on projects with people who are openly creating project boards on Houzz – practically begging for a remodeler or homebuilder to reach out to them! 4) Habitat for Humanity International – Twitter. Looking for a great example of how to engage on Twitter?
  • SNAPAPP  |  TUESDAY, AUGUST 11, 2015
    [Product, Twitter] White Paper Alternatives for the Savvy B2B Marketer
    In just their first five weeks, they’ve generated more than 800 email signups and 200+ course registrants, said The Showrunner host Jerod Morris via a conversation on Twitter. Plus, 52% of consumers surveyed by Invodo say that watching a product video makes them more confident in making online purchases. Double whammy! Podcasts.
  • FATHOM  |  TUESDAY, FEBRUARY 16, 2016
    [Product, Twitter] Are Your Content Marketing Efforts a Waste of Time?
    Some think that content marketing is “the only marketing left” and as a result, adoption and production have skyrocketed. Businesses need to have a documented strategy that details a unique point of view, consistent yet high-quality production plans and meaningful KPIs, but even more so, they need to stick to it closely. TrackMaven ).
  • WRITTENT  |  FRIDAY, FEBRUARY 14, 2014
    [Product, Twitter] 30 Must-Read Growth Hacking Resources for Digital Marketers
    Having a great product doesn’t always guarantee sales in a highly competitive market. 2. Eric Ries is the leading advocate for the lean approach in product development and marketing. Last year’s roster included marketers from Square, Quora, Facebook and Twitter. Traditional marketing methods are no longer effective. Andrew Chen.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Product, Twitter] What Social Media Looks Like at the New B2B Version of Kodak
    Let’s start with the main Kodak Twitter profile. The Twitter profile of @Kodak has been minimally used in the past and does not have many followers. It can’t just be press releases about new products. Post after post of product specs and new releases is not a corporate blog. Now that company is gone.
  • CONTENTLY  |  WEDNESDAY, JUNE 29, 2016
    [Product, Twitter] 7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers
    The growth and competition in the publisher ecosystem is really, really strong,” Adam Mosseri, Facebook’s vice president of product management, told The New York Times. “We’re worried that a lot of people using Facebook are not able to connect to friends and family as well because of that.” It will. Shock. 2. Anger. 4.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 3, 2016
    [Product, Twitter] 5 Ways to Speed Up Your Content Editorial Process
    Production and Editorial Management. Content Production. Canva includes templates for every type of visual graphic imaginable (Facebook and Twitter cover images, for example), and images can be easily tweaked for uniqueness within seconds. But content takes time to produce and get out into the world. Repurpose Existing Content.
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 25, 2014
    [Product, Twitter] 5 principles of Information Architecture & why it matters to marketing
    well-structured site or app can be a real differentiator for your customers, especially with eCommerce or where you have a large number of products. For example, on a groceries site all dairy products could be listed together under the same category. Closed card sorting – align products to a pre-defined set of categories.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 21, 2013
    [Product, Twitter] Joint Forrester, ITSMA, and VisionEdge Marketing Survey Finds Marketers are Operationally Proficient but Strategically Stalled
    Editor’s Note: Laura Patterson  (click name to follow Laura on Twitter) of VisionEdge Marketing is a good friend of Jeff Ogden of  Find New Customers and a past guest on Marketing Made Simple TV too. Most Marketers Measure Marketing Activity and Not Business Outcomes – Marketing Metrics are not working – a study finds.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Product, Twitter] A Beginner's Guide to Retargeting Campaigns
    The way that works is you upload a list of the email addresses to a retargeting campaign (usually on a social network like Facebook or Twitter), and the platform will identify users on that network who have those addresses and serve retargeting ads just to them. But in reality, the buyer''s journey is probably not so linear. Awareness.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 27, 2015
    [Product, Twitter] The Importance of Marketing Specialization
    Ogden  of Find New Customers  who’s known as The Fearless Competitor (follow @fearlesscomp  on Twitter) has over 2,800 LinkedIn followers now mostly thanks to the former TV show Marketing Made Simple TV, which is no longer being done. Ogden , more products would be sold.” Jeffrey L. Joe Pulizzi. See LinkedIn profile).
  • WEBBIQUITY  |  FRIDAY, AUGUST 17, 2012
    [Product, Twitter] Top 5 Reasons Web Marketing Now Relies on Content Strategy
    They like and recommend on Facebook, re-tweet and quote on Twitter, plus one in Google+, and share links through other sites. Competition is not just about the best product, lowest price or biggest ad budget, but about who can provide prospective buyers with the most compelling and search-worthy content. Guest post by Celina Conner.
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Product, Twitter] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    The company’s platform builds profiles that can encompass both scores and external signals, such as the prospect’s intent or whether their company offers a freemium product. Follow Infer on Twitter @InferInc. Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 13, 2012
    [Product, Twitter] Swag Marketing: Get Your Swagger in Check
    The below Twitter stream between myself ( @RickGrind ), sales intelligence and social selling tool, InsideView ( @insideview ), and their Director of Social Media Strategy, Koka Sexton ( @kokasexton ) will let you know what’s up. Travel Mouse: Big on productivity, small on taking up room in your luggage. Pen: Overdone, but necessary.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 28, 2012
    [Product, Twitter] 8 Marketing Strategy Articles You Missed Because You Were Too Busy
    Businesses around the world are starting to think about 2013 and what plans they need to put in place to grow their business, add new product lines, acquire more customers and make more money. Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. ” Whoa!
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 24, 2011
    [Product, Twitter] Hosting the B2B Track at the Aprimo Marketing Summit 2011
    Follow  Jeff on Twitter or download the  free white paper on B2B lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation.
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