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  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Product, Twitter] SMX East 2014 Preview: Competitive Research for SEO
    For example, a company Twitter feed can tell you if they are launching new products, writing blog posts, releasing a whitepaper, engaging with customers, and more. Connect with me ahead of time on Twitter or Google+. The details of the panel are as follows: Date/Time : Tuesday September 30 th , 10:45am. So how did they do it?
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 15, 2012
    [Product, Twitter] How to Skyrocket Customer Engagement via Google+ Brand Pages
    When it was launched last year,  Google+  set out to be part of the burgeoning social networking space already dominated by Facebook and Twitter. Pepsi posts fun images featuring their products like jewelry and art made from Pepsi cans. Unsurprisingly, brand pages have proven to be quite an effective. based apparel giant H&M.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 16, 2016
    [Product, Twitter] 5 Ways to Use AI Technology in Marketing In 2017
    You’ve seen this type of product recommendation with Amazon and Netflix selecting products and films based on your history and customers just like you. IBM’s Watson, former Jeopardy champion, is also recommending products and content through cognitive computation. There’s no denying it: AI is cool. ” 2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, SEPTEMBER 9, 2011
    [Product, Twitter] An engineering visionary found his place on the web, and in our hearts
    Imad Naffa, a consistently joyful and inspiring presence on Twitter, died Tuesday, according to a Fresno newspaper account. Here is that post, a small part of the story behind this truly amazing man.  If you only knew Imad from Twitter, I think you will love to see another side of him … _. And I love that. Are you the real thing?
  • SAZBEAN  |  TUESDAY, SEPTEMBER 14, 2010
    [Product, Twitter] Why RSS Is Still Important for Your Business
    RSS feeds for eCommerce sites are especially crucial for having your products show up in product-specific searches and search engines. Do you have your blog automatically post to Facebook, LinkedIn or Twitter? Have any Google Alerts setup for monitoring mentions of your product, company or name? (If not, you should.)
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 13, 2016
    [Product, Twitter] 4 B2B Marketing Strategies for Lead Generation
    Using social media to create interest around your products or solutions is an easy first step into the sales funnel. In addition to LinkedIn, Twitter is another great platform to drive B2B leads. Driving qualified leads is a pain point for many B2B marketers, as the pressure to generate these leads is increasing. Last But Not Least.
  • SAZBEAN  |  WEDNESDAY, DECEMBER 17, 2014
    [Product, Twitter] Amplify Your Business with Social Media Giveaways
    But while generating content for the Twitter, LinkedIn and Facebooks of the world can be a fruitful effort in and of itself, there’s more to using social media than just expressing opinions and posting infographics. You can ask for items to be donated, or give away some part of your own product or service. Discourage Spamming.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 31, 2015
    [Product, Twitter] 3 Insightful Influencer Marketing Examples Brands Can Learn A LOT From
    Influencer marketing campaigns are hot right now as brands try to leverage online audiences to generate awareness and capture product buzz. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. This is a sponsored post written by me on behalf of Tomoson. All All opinions are 100% mine. Author information. Neal Schaffer.
  • PAUL GILLIN  |  THURSDAY, JANUARY 16, 2014
    [Product, Twitter] Constant Contact Colocates with Small Business Customers
    Great companies go beyond just providing a product or service. often use Constant Contact’s Twitter and Facebook profiles as models for other B2B companies to follow. Less than 10% promotes Constant Contact products. They think of themselves as partners in the success of their customers. This press release has more.
  • HUBSPOT  |  FRIDAY, APRIL 20, 2012
    [Product, Twitter] Klout to Launch Brand Pages: Should Marketers Care?
    Make them feel like an integral member of your community, and ask them to write reviews, be beta testers on new product rollouts, and refer you to others that might like to use your products or services. 2) Social Media Buttons. If you click "tweet," Klout will automatically pull the Twitter username of the person giving you a +K.
  • VIEWPOINT  |  WEDNESDAY, JUNE 15, 2016
    [Product, Twitter] Is Anyone Leading Lead Management?
    Product Management. Social Media Department – blog, Twitter, Facebook, LinkedIn, iTunes, YouTube and Pinterest, to name just a few. Not to mention grandfathered account and major account assignments, inside vs. outside vs. independent reps, and lead assignments based on product and revenue, and country or state. Content Agency.
  • HUBSPOT  |  THURSDAY, MARCH 29, 2012
    [Product, Twitter] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
    We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. Remember when I said it was easy to define the major social networks, like Pinterest, LinkedIn, YouTube, Facebook, and Twitter? And why should they be? And we have!
  • B2B MARKETING UNPLUGGED  |  MONDAY, SEPTEMBER 14, 2015
    [Product, Twitter] Border Collies are Loyal; Customers are Satisfied
    This is where the technical teams sit down with the customer and discover that the thing the Squirrel said the product would do is not really what it can do. We have talked before about the vast distance that can exist between the person who decides to buy from us and the person who actually has to deal with our products.
  • CONFLUENT FORMS  |  THURSDAY, FEBRUARY 7, 2013
    [Product, Twitter] Your business should be blogging (actively!)
    And that doesn't mean ditching any other social media activities and services you might be using (Facebook, Instagram, Twitter, Pinterest, etc.), but it means having content creation originating from a source, that source being under your own domain (for more on this read our post Focus on your Blog, Don't promote the social media services ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 2, 2010
    [Product, Twitter] Google and Bing reveal that social influence bumps search engine results
    In a blog post at SEOmoz , both Bing and Google confirmed that links shared through Twitter and Facebook have a direct impact on search rankings — and that the social influence of those tweeting the links impacts the organic search results. Bing: We do look at the so cial authority of a user. Google: Yes, we do use it as a signal.
  • CONTENT STANDARD  |  MONDAY, OCTOBER 26, 2015
    [Product, Twitter] No. 5 Trend: The Ins and Outs of Influencer Marketing in 2016
    Don’t they care that those products, while branded as being so New England or the healthy breakfast alternative , are actually laced with the same chemicals found in regular Coca-Cola. This same hesitation applies to the products we buy and the services we use. Don’t they know they’re being lied to? Such sad sacks.”
  • ACT-ON  |  THURSDAY, JULY 28, 2016
    [Product, Twitter] 5 Powerful Techniques To Boost Your Content Marketing
    Keep the layout and template of each different type of content consistent throughout your production, so each piece works with the others to create a coherent, cohesive body of content that looks professional. Product Reviews. Every day, large and small businesses use content marketing to increase their conversions, leads and traffic.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 17, 2015
    [Product, Twitter] Happy St. Patrick’s Day from Find New Customers!
    They keep making their product better and better and I did a great webinar with them yesterday. The men’s team is. I’m also known as the Fearless Competitor, so I’m @fearlesscomp on Twitter if you would like to follow me like over 6,500 people do now, thanks to Marketing Made Simple TV, the show I used to host.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Product, Twitter] The Best Career Advice We've Ever Gotten
    He gave me an opportunity to run paid ads on Twitter, and when I hesitated, he told me to say yes even though I had no idea how to run paid ads on Twitter. Meghan Keaney Anderson, Director of Product Marketing. It makes perfect sense -- if you make people''s lives easier, they''ll want to work with you. sorry, boss). Keep going."
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 19, 2011
    [Product, Twitter] The Power of B2B Blogging in 2011
    Send a Direct Message in Twitter to @fearlesscomp. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | The Power of Blogging. They can even make you famous – sort of. Need help with your blog?
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 6, 2011
    [Product, Twitter] Sunday thoughts
    Follow  Jeff on Twitter or download the  free white paper on lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation.
  • WRITTENT  |  MONDAY, APRIL 29, 2013
    [Product, Twitter] Why Digital Influencers Can Explode Your Company’s Bottom Line
    Pop Star Justin Bieber shared a link to a cover of the song via his Twitter account, which immediately escalated the song to the #1 spot on the charts for 9 consecutive weeks, and inspired countless other covers. Define Why: What can an influencer get out of promoting your product or service? What Are Digital Influencers?
  • JUNTA 42  |  WEDNESDAY, MARCH 14, 2012
    [Product, Twitter] Selling the C-Level: 7 Content Marketing Myths Debunked
    Effective content initiatives require a  significant investment in internal staff , as well as production and distribution resources. During Jay Baer’s and my SXSW presentation , we had a number of questions about selling content marketing into the organization and to senior executives. So…let’s debunk them. Yikes!
  • KAPOST  |  WEDNESDAY, APRIL 20, 2016
    [Product, Twitter] Want to Generate More Leads? Try These 6 Tips
    Now that the data can specifically map out each individual consumer’s journey from awareness to purchase, it’s more important than ever to be able to tie our marketing efforts to revenue.  Do we have to sell the customer on the product? Both Twitter and Facebook now have  ad campaigns specifically designed  to help you acquire leads.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 25, 2015
    [Product, Twitter] The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful
    No, they will tell you that the business was lost because the product sucks, the pricing is uncompetitive and the website is terrible. So the choices in Reason for Loss are usually something like Price, Product, Timing, Purchase Authority, Fit, Could Not Contact and, my very favourites, Other and None. Do you get the Win-Loss report?
  • WRITING ON THE WEB  |  SATURDAY, SEPTEMBER 24, 2011
    [Product, Twitter] Writing Web Content that Gets Results: Questions
    Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the  basic rules of writing copy for the Web. Know your  product or service. The rules  haven’t changed, but it’s surprising how many people start writing web content without regard for the basics.
  • HUBSPOT  |  TUESDAY, OCTOBER 16, 2012
    [Product, Twitter] 8 Clever Ways Brands Are Newsjacking the Election for Marketing
    People mostly tweeted their disappointment in Mitt Romney's statement, which led PBS to purchase a Promoted Tweet on Twitter that was displayed when users searched for "Big Bird." PBS recognized that because the buzz was happening on Twitter, they should use that channel as the way to drive visitors back to their website.
  • LEANDATA  |  MONDAY, DECEMBER 28, 2015
    [Product, Twitter] The Language of Account-Based Marketing
    Important because studies have shown a majority of that journey is spent by a potential customer doing independent research on your product or solution. Content Marketing: The process of creating and distributing relevant information to target accounts with the goal of generating interest in your product or solution. Red-hot trend.
  • CONTENT STANDARD  |  THURSDAY, JANUARY 29, 2015
    [Product, Twitter] 12 Digital Marketing Experts Share Their Trend-Watching Habits
    have a special Twitter list of folks that always tweet interesting content. All content marketing is supposed to do is solve the same customer problems that our product solves; we just do so through a different medium. Director of Product Marketing, Skyhook. ” 1. Brian Honigman, @BrianHonigman. ” 2. ” 3.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 10, 2011
    [Product, Twitter] B2B Marketing Predictions – 3 Actions To Achieve Your Goals in 2011
    This also means realigning all content production to be more value-based on personas and the customer journey. Subscribe to the B2B Marketing Insider Blog or f ollow me on Twitter , LinkedIn , Facebook. Is 2011 turning out the way you expected? Maybe you will see parallels in your organization. Think end-to-end engagement models.
  • HUBSPOT  |  THURSDAY, APRIL 5, 2012
    [Product, Twitter] 17 Examples of Creative Facebook Page Cover Photos
    We love when our customers get really into their marketing, and Sunrise Signs is certainly showing an interest in the new Facebook cover photo capabilities with this fantastic one that showcases exactly what its product does -- without words. So it'd be foolish for them not to show off the best of their product. And you know what?
  • WEBBIQUITY  |  TUESDAY, MAY 14, 2013
    [Product, Twitter] 30 Awesome Blogging Guides, Tips and Resources
    Those getting started or already active in blogging will discover how to: • grow blog traffic, • make content more valuable to readers, • increase blogging productivity, • generate more comments and social shares, • find royalty-free images, • promote your blog, and. Why Blog. Why You Want To Be the Last Blog Standing by Outspoken Media.
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Product, Twitter] Where Nonprofits Spend Their Time With Social Media Marketing [New Data]
    Nonprofits would like to focus more time on Twitter and LinkedIn. Its SEO benefits have been widely reported, and the network represents an affordable means of video conferencing and video production in the form of Google Hangouts. There''s no shortage of advice in the blogosphere on how and where to spend your time on social media.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 27, 2012
    [Product, Twitter] Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective
    The ROI of Paid Social Media Ads - Everything you ever wanted to know about  the return on investment of paid social media ads on Twitter, Facebook, LinkedIn, and more. 3.  Optimizing Twitter for Lead Generation - Twitter is one of the most effective prospecting channels. Let’s put on side one. 1. Hell Yes! completely disagree.
  • ACT-ON  |  WEDNESDAY, DECEMBER 7, 2016
    [Product, Twitter] Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail
    The audience loved the piece, and since Adobe made it available through digital channels, they shared it through Twitter, Instagram, and Tumblr. Combining print and digital allowed Adobe to reconnect with an important part of its target audience at a critical point in time, which helped drive adoption of their new product.
  • CEROS  |  TUESDAY, JUNE 21, 2016
    [Product, Twitter] Visual Storytelling UX: Why Stories Need Design
    As Facebook builds out better analytics for this product, as well as more ways to monetize Instant Articles, brands will add it to their storytelling repertoire. While their home page features product placement, they know their end customer is likely passionate about the environment. Happy reading! Appearance Matters. His advice?
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 16, 2011
    [Product, Twitter] Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers
    Social media websites are filled with communities and large numbers of people, and most businesses decide to strategically market to the largest websites that exist: Facebook, Twitter, and LinkedIn. minutes Twitter 7.3 This week we launched a new protein coffee mix product line called FitFrappe ™. minutes Empire Avenue 25.1
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Product, Twitter] What Makes Content Compelling? An Analysis of 3 Top-Performing Articles [Infographic]
    Sexually Suggestive Emojis ": We scraped Twitter to discover how users are expressing themselves with flirtatious and sexually suggestive emojis across Europe and the United States. During production, continually ask yourself one question: Would I share this campaign with my friends? Principles of Successful Ideas. 1) Simple.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 8, 2012
    [Product, Twitter] Much Ado About Social Media Followers Who (May) Turn Into Customers
    Then Mr. Kravitz decided to leave the company, and take his Twitter account followers with him.  (He renamed the account to @NoahKravitz.). From its view, the Twitter follower list is tantamount to a customer list.  But a group of Twitter followers is more than a list; it’s a unique construct in social media.  The fur flies.
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2011
    [Product, Twitter] Content Marketing and Choose Your Own Adventure Books
    Accept the product development lead’s invitation to join the technology review meeting. Share your view on this approach below or with me on Twitter ( @wittlake ). You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. B2B buyers are well educated adults. Circle Back.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Product, Twitter] 10 Things B2B Marketers Should be Doing on LinkedIn
    In contrast, Facebook accounts for 17 percent of such visits, while Twitter is just 14 percent. Update your description with rich, descriptive language that conveys your company’s character, and your vision and purpose, not just the products you offer. When was the last time you updated your company description on LinkedIn?
  • NUSPARK  |  SUNDAY, MARCH 17, 2013
    [Product, Twitter] MindMatrix: A Unique Marketing Automation Platform for SMB
    The uniqueness of our product is combining marketing and sales activities all on one unified platform.  We believe this achieves tighter alignment. Learn About MindMatrix Marketing Automation; An Interview with Andrew Carlton, Director of Channel Sales at MindMatrix. MindMatrix is one the platforms I recommend to SMBs. Sure, Paul. 
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 14, 2011
    [Product, Twitter] Laugh and Learn with Find New Customers | Episode 48 – It’s a tight, tight world
    In this episode, he explains how marketers can demonstrate key product features and benefits using people, as illustrated in this video by Fluke Corp, a clamp manufacturer. We love reading comments and those who share on social networks, such as Twitter, Linkedin, Facebook, Tumblr, Delicious, etc. ” Dan McDade, Pointclear.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 20, 2011
    [Product, Twitter] The 7 B2B Sins of Social Media Ignorance
    Facebook has been around for over 7 years and Twitter for over 5. No matter what your industry, sector, product, or service, you can learn from the example of others like you. Twitter. by Andrew Moravick | Tweet this What holds back b2b companies from tapping into social media? Sloth. “We just don’t have time.” Greed. Facebook.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 16, 2013
    [Product, Twitter] They Grow Up So Fast: How 7 Brands Made It Big Practically Overnight
    After the idea was first raised by an Uber user on Twitter, the company began offering free rides to Boston Public School students stranded by the strike. The answer is layered, but key to it was how deeply the company built social sharing into to the product. vs. overseas production, that''s exactly what the company got.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 3, 2014
    [Product, Twitter] The Top 20 Places Your Business Needs to Be Listed Online
    Listings come with access to a full profile that includes business information, a link to your website, product descriptions and more. Easily sign in with Windowslive, Google, Facebook, Yahoo or Twitter. Highlight your products and brands on your business profile. Connect your Twitter handle, so visitors can Tweet you.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 26, 2011
    [Product, Twitter] Find New Customers Fan of the Month – Kenny Madden
    He is also on Twitter at @kennymadden1973. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 22, 2011
    [Product, Twitter] Find New Customers Fan of the Month – Don F. Perkins
    He is also on Twitter at @donfperkins. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. Perkins.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 22, 2011
    [Product, Twitter] Personality – the Missing Ingredient in B2B Marketing
    Follow  Jeff on Twitter or download the f ree white paper on B2B lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation.
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 19, 2012
    [Product, Twitter] B2B and the tourism industry: A strong digital strategy can make the difference
    With a strong and innovative digital B2B marketing and communication strategy, tourism businesses and organizations can profile their product more effectively, improve their competitive edge and make it easier to do business online—and ultimately—help to make a given tourist destination more attractive. trillion globally in 2012. Vidal.
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Product, Twitter] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    The company’s platform builds profiles that can encompass both scores and external signals, such as the prospect’s intent or whether their company offers a freemium product. Follow Infer on Twitter @InferInc. Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing.
  • BIZNOLOGY  |  WEDNESDAY, MAY 22, 2013
    [Product, Twitter] Google’s Big Secret: What Search Engine Marketing Will Look Like Next Year
    But new products like Google Now, Google Glass, and the redesigned Google Maps are beginning to flip the script, moving to an environment where information finds your customers instead. Image via CrunchBase. Search just ain’t what it used to be. Search engines used to be about helping customers find information. Let’s take a look.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 18, 2010
    [Product, Twitter] 7 Ways to Sell Social Media to Your Marketing Department
    As you know there are many who feel uncomfortable with Facebook and Twitter and feel that it is only used for play. Do they have a Twitter Profile? I am returning to my roots of how I started blogging on today’s post by answering questions provided by you, my blog reader and member of my extended social network. Thanks!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 24, 2011
    [Product, Twitter] Convincing the CEO to blog: Mission Impossible?
    Our blog is the hub of our social business initiative.  It plays a leading role in telling our company’s story.  It shows prospects and customers alike that we are a business that matters.  It’s the most cost-efficient way to tell a deep story about our products.  It’s critical for finding and cultivating brand evangelists.”. Next….
  • HUBSPOT  |  MONDAY, SEPTEMBER 21, 2015
    [Product, Twitter] 12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About
    After a few hours of doubting my faith in humanity (and in Twitter), I realized that although a lot of social shares felt good and was worth measuring, it wasn't a metric someone like my boss particularly cared about. 11) Twitter Impressions. Product Marketing. People are tweeting out my blog post!" And then, something happened.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Product, Twitter] Is Content Marketing A Sustainable Marketing Strategy?
    But that when we are ready to buy, we will look for the best, most relevant information on that product. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. The panelists were Mark Schaefer and Marcus Sheridan. Content is the oil! Volume.
  • JUNTA 42  |  FRIDAY, MARCH 23, 2012
    [Product, Twitter] Etch A Sketch Wins, Then Loses with Social Media
    If you’ve been following the political scene over the past few days, it was a big win for Ohio Arts and their classic product, Etch A Sketch. Even Rick Santorum has been toting around the product at all his campaign stops as a reminder of Romney’s “start over” strategy. It’s like Etch A Sketch,” he said.
  • CINTELL  |  MONDAY, NOVEMBER 9, 2015
    [Product, Twitter] Habits of Customer-Centric Marketers: Q&A with Erika Goldwater
    She loves to write and develop content from ideation, development, production, to promotion. Erika says, “B2B isn’t known for being sexy, but it isn’t about a pushing a product anymore. Follow her on Twitter , and stay tuned for more   in our series, Habits of Customer-Centric Marketers. Buyer personas are: A big priority.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 31, 2012
    [Product, Twitter] 28 Tweetable Moments from Sirius Decisions Summit #SDS12
    And as usual, I used Twitter as my preferred note-taking device. Sales and Marketing Alignment Still # 1 Issue:  Sirius Decision mentioned that sales and marketing alignment is still the # 1 issue for us, but the Twitter traffic replied: “just get it done.” Cheesy line? Ok, I’ll stop.). Agree! BrennerMichael. sds12.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 10, 2013
    [Product, Twitter] Study Shows SMB Marketers Want to Communicate Value with Metrics
    SMB marketers who seek out vendors for their sense of teamwork, honesty, and professionalism — in addition to product features — will leverage a much greater circle of marketing expertise than they otherwise could organize. 4.     Driving sales and customer experiences-  SMBs see their roles as distinct from other companies. Action Items: .
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Product, Twitter] Why Email Marketing Trumps Social Media
    And social media companies like Facebook, Google and Twitter garner a lot of media attention. You’ll find that this strengthens relationships and enables you to upsell other products and services, and reduce customer churn. To acquire customers, does your marketing focus more on social media than email? And with good reason. It’s true.
  • ACT-ON  |  MONDAY, MARCH 14, 2016
    [Product, Twitter] Presenting a Webinar? Build an Emotional Connection with Your Audience
    It’s also important to remind people throughout the presentation of how they can ask questions, whether it be email, Twitter hashtags, or a Q&A box within the platform. 5. Use that momentum to keep them interested in your brand by suggesting they download a specific eBook, complete an assessment, or schedule a demo of your product.
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 1, 2010
    [Product, Twitter] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
    Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. OAuth is being used by Facebook, Twitter, LinkedIn, and others. Expect more now.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 10, 2011
    [Product, Twitter] Personal review: Aprimo Lead Management
    Follow  Jeff on Twitter or download the high acclaimed  white paper on sales lead generation. Find New Customers helps companies like yours (with 150 to 5,000 employees and complex products) implement  lead generation programs to improve the way you find and  acquire high quality  sales leads using best practices in  online lead generation.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 4, 2014
    [Product, Twitter] Add Sizzle to Your Content with Eye Catching Images
    Use user-generated photos – with permission, of course – to showcase uses of your product or to highlight your biggest fans and let them tell their own stories. Pinterest now has a page for gifts as well, allowing you to showcase your own products. (It’s okay to include prices!) Eye-popping images can also captivate.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 22, 2011
    [Product, Twitter] Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function
    They leverage LinkedIn and Twitter, and monitor news feeds about key accounts. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. B2B Demand Generation | Why it belongs in Marketing – Not Sales. Great show! David.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Product, Twitter] Knowledge Worker 2.0 - Power to the people
    Democratise the tools of production â?£ 16465 Business is Selling Less of More Chris Anderson [link] Slide 64: Stephen Collins trib@acidlabs.org skype: trib22 twitter: trib +61 410 680722 www.acidlabs.org strategies, tools and processes to empower knowledge workers. Slideshare.net (beta). My Slidespace. Upload. Community. Widgets.
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Product, Twitter] Your Graphs Look Like Crap: 9 Ways to Simplify and Sexify Data
    For example, if the point of the slide is to show just how awesome Twitter is, you should highlight the data that speaks only to Twitter -- which is why it''s the only one that has a color on the graph. Remember your last marketing team meeting? No context -- just numbers, graphs, and the occasional pop of color. right? No way.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 1, 2010
    [Product, Twitter] How Businesses Can “Share” and Become “Social” in Social Media
    Those who share r elevant information on LinkedIn , Twitter or Facebook will naturally stay on top of people’s minds, and they will also win a lot of new “friends,&# “followers,&# or “connections.&#  So, as a business, what will you share? This is no different than average users spamming others with MLM schemes. Agree?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 22, 2012
    [Product, Twitter] 5 B2B Social Media Questions to Ask about LinkedIn Answers
    If you are answering a question that relates specifically to your product or service, provide a supporting link to your answer. This could be to a blog post, product page, or even a third-party review or article about your product. Another component of their success is the mastery of the LinkedIn Answers feature.
  • E-QUIP  |  SUNDAY, NOVEMBER 6, 2011
    [Product, Twitter] E-Quip Blog: The Minimalist Marketer
    For example, check out Sonjas Twitter profile. Thats not to say that these activities dont have value, but too many firms are shortchanging the more productive tactics. Share to Twitter Share to Facebook. Twitter Page. Productivity. (9). Sunday, November 6, 2011. The Minimalist Marketer. Posted by. Mel Lester.
  • CRIMSON MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Product, Twitter] Is Email Marketing Making a Comeback?
    Despite the promising numbers behind email marketing, many marketers made the switch to focusing more on social media strategy and spent more time developing campaigns for Twitter, Facebook, and other social marketing channels. Email marketing was once the staple of online marketing solutions, and it’s easy to see why. First thing’s first.
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 29, 2016
    [Product, Twitter] A B2B Reaction to Facebook Reactions
    Your customers are so happy with your products or services that they are happy to tell people. So many B2B marketers can’t really find their way out from behind a boring product or service to create content that really connects with their prospects and customers. Thoughts are appreciated below or on Twitter. Without words.
  • WRITTENT  |  THURSDAY, AUGUST 1, 2013
    [Product, Twitter] 45 Free or Super Cheap Tools for Creating Amazing Visual Content
    also offers a number of free templates, several of which support visualization of your Facebook, Twitter, or Google ?nalytics. Not only does Paint offer the vast majority of photo editing capabilities you’ll find in a paid product, it’s among the easiest-to-use visual content creation tools we’re aware of. Infographics and Word Clouds.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JUNE 17, 2016
    [Product, Twitter] What is Content Marketing? 10 Expert Video Responses
    ” The narrator of the video then goes on to explain how various popular brands leverage content marketing to support their products. Get the conversation started by dropping a line in the comments section or connecting with me on Twitter ! With all this mind, the question comes to mind: What is content marketing ? To
  • EARNEST ABOUT B2B  |  FRIDAY, AUGUST 28, 2015
    [Product, Twitter] Live Streaming Apps - the future of Content Marketing?
    And then a few big things happened; Meerkat became one of the biggest, most talked about and used apps at this years SXSW, Twitter got their wallet out and dropped $100m buying Periscope and David Beckham tried his hand as a tech entrepreneur by investing a rumoured £2m into a little known app called myeye. Product Launches. Risky?
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 5, 2011
    [Product, Twitter] 4 Great Ways to Get More Facebook Fans
    Here’s how it can work for you – the more fans you have, the more people that are seeing your products, the more people that are visiting your website, and the more people that are spending their money with you. If you think of Facebook as just a fun way to keep up with old friends, think again.  Still think it’s a site that’s just for fun?
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 1, 2015
    [Product, Twitter] 5 Myths of Social Media Marketing
    In fact, a recent study by Eccolo Media reported that B2B technology buyers found vendors through the same channels as B2C companies, with LinkedIn, Google+ and Facebook proving the most important and Twitter, Vimeo, Tumblr, and SlideShare of slightly less interest. Have you tied your social media efforts to a positive ROI? adult.
  • HUBSPOT  |  MONDAY, NOVEMBER 3, 2014
    [Product, Twitter] S#*t PR People Do That Journalists Hate, Volume 2 [SlideShare]
    This year, however, journalists made it even easier on us: Most of the quotes and tips included in the deck were taken straight from the interwebs, specifically Twitter, where reporters are all too eager to share what’s working and what isn’t when it comes to media outreach. Make Follow-Ups Relevant and Meaningful. Are reporters perfect?
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 22, 2012
    [Product, Twitter] 13 Experts Chime In on Klout’s New Algorithm to Determine Social Influence
    Everyone wants to avoid the type of situation that @Dooce made famous in the early days of Twitter. The changes will not significantly impact the fact that a Klout score will still be weighed more toward Twitter- and Facebook-centric activities. Klout says I can drive more behavior on Twitter than i can on Linkedin. Nobody.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 2, 2014
    [Product, Twitter] 8 Ice Bucket Challenge Social Media Take-Aways for Nonprofits
    In The Remarkable “Wet Blanket Challenge” Roger Craver and Tom Belford write about those who are pooh-poohing the Ice Bucket Challenge, claiming that it was a product of pure luck. Claire Axelrad | Twitter | Google+ | LinkedIn | 8 Ice Bucket Challenge Social Media Take-Aways for Nonprofits by Claire Axelrad - Maximize Social Business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 10, 2016
    [Product, Twitter] Four ways Facebook Instant Articles will dramatically impact marketing
    Our content goes in, but those inbound links don’t come back out to our websites where our lovely products, services, and calls-to-action reside. Google and Twitter’s response to this is its new partnership around the Accelerated Mobile Pages (AMP) project which recently launched. shift in distribution. shift in monetization.
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Product, Twitter] Answers to 5 of Marketing's Most Frequently Asked Questions #AskTheExpert
    This 80% could include your own blog posts about the industry (not about your products/services), content from credible sources within your industry, user generated content, etc. T he source of the content is up to you, a s long as that 80% is helpful, educational, or entertaining for people in your industry (and not sales-y). expert answers?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 11, 2011
    [Product, Twitter] Silverpop's Latest Release Targets Sophisticated Marketing Automation Buyers
    More than a year has passed since Silverpop merged its email and marketing automation systems into a single product, Engage 8. The combined product offered advanced email but was missing some capabilities available in the previous marketing automation product. Prospects who wanted them had to look elsewhere. social sharing.
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Product, Twitter] Nurturing Cold Social Leads is a Lot Like Online Dating
    She already owns your product, whatever that may be, and shes a vocal brand advocate on social media.When your company shares an update on Twitter, Facebook or LinkedIn she always re-shares your content to her network of friends and colleagues. Assume I know nothing about your brand or products. Social Increases Your Reach.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 12, 2011
    [Product, Twitter] Why Marketers Should Think Like Entrepreneurs
    For example, when speaking to your customer, you may find they have additional needs for which you just might have a product/service for. Improve existing products and services – A smart entrepreneur looks at their own, or a competitor’s product, and commits to continual improvement.
  • INFER  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Product, Twitter] Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics
    Infer Predictive Scoring helps to reveal pipeline gaps by using tens of thousands of internal and external data signals to predict which leads and accounts are the best fit for a particular product, and which of those are currently in market to buy it. Follow Infer on Twitter @InferInc. About Infer. Additional Resources.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 7, 2015
    [Product, Twitter] 15 Ways Content Marketers Can Use Pinterest to Drive Traffic
    Pew Research raised a lot of eyebrows earlier this year when they announced Pinterest had become more popular than Twitter. PEW pulled their data nearly a year ago now, so it’s actually bee 12 months that Pinterest has been more popular than Twitter. This just is a productivity tip. Do you want traffic to your site? Add videos.
  • ACT-ON  |  THURSDAY, DECEMBER 3, 2015
    [Product, Twitter] 12 Brilliant Ways To Save Time on Social Media
    One piece of automation we don’t recommend is automatically sending a welcome direct message (“DM”) to new Twitter followers. Here’s a few of the things it can do: For a deep dive into what marketers can do with IFTTT, see Buffer’s post, “ The Big List of IFTTT Recipes: 44 Hacks for Hardcore Social Media Productivity.” An hour?
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 23, 2015
    [Product, Twitter] 5 Ways to Create More Touchpoints with Email
    Your website is, of course, a great place to send them where they have the option to purchase your products and services. Make sure you include the icons for Facebook, Twitter, Instagram or any other site that your brand uses. You have a good-sized email subscriber list. Your social media pages are one example. All rights reserved.
  • SYNECORE  |  WEDNESDAY, OCTOBER 2, 2013
    [Product, Twitter] Out with Traditional Ad Campaigns, In with Newsfeed Marketing!
    Got Milk,” “A Diamond is Forever,” “I’m Lovin’ it,” and “Insert Famous 20th Century Ad Campaign here,” were all meticulously planned marketing efforts designed to span different media over a long period of time to sell a product. Watch for trending topics on Twitter to inspire branded content. 2. But times have changed. Did the U.S
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2016
    [Product, Twitter] A Simple Guide to Creating an Expert Roundup Post
    80 Productivity Tips From Incredibly Busy Experts. For example, first article is about productivity while working remote. This idea could be converted into a roundup by asking experts “What is your number #1 productivity tip when working remotely?”. Want to drive traffic to your blog and boost your social activity? Cheers, Sean.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 3, 2014
    [Product, Twitter] 3 Case Studies Profiled at Social Fresh West
    By providing this real time customer feedback to product development and the brand marketing team, the “Saucepocalypse” campaign was born. For more takeaways from Social Fresh, follow the event discussion on Twitter with the hashtag #SocialFresh. So how do marketers find what’s best for their brand? Listen carefully.
  • HUBSPOT  |  FRIDAY, MAY 2, 2014
    [Product, Twitter] Facebook Says These Are the 15 Best Brands on Facebook
    Use of Facebook marketing products to extend campaign reach. 3) Results. Samsung used Facebook and Twitter in order to get their fans to launch the new Galaxy S4 smartphone for them. With 1.28 The winners of this year''s Facebook Studio Awards were selected based on three criteria: 1) Craft & Execution. The ROI of the campaign.
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 16, 2014
    [Product, Twitter] 5 Lessons Content Marketers Can Take Away from the 2014 World Cup
    Seemingly every company today has a blog, Facebook page, Twitter handle, and more. The gathering of fans truly is a special scene as they back their home country and a product that’s put on the field that they can be proud of. Credit: www.forzaitalianfootball.com. Make It through Qualifying. Credit: www.cbssports.com. Be Well-Prepared.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 28, 2012
    [Product, Twitter] Marketing Is NOT About Relationships
    Focusing on how marketing contributes will position your company to have more meaningful and productive relationships with customers. Share your perspective in the comments below or with me on Twitter ( @wittlake ). Develop a relationship. Don’t propose on the first date. Relationships take time. Photo by Natesh Ramasamy.
  • WRITTENT  |  TUESDAY, MARCH 4, 2014
    [Product, Twitter] 21 Content Marketing Tools to Use in 2014
    Productivity and focus are immensely important aspects of creating effective content, which is why everyone needs at least one or more content marketing tools to help them buckle down when necessary. You can promote your final product on Slideshare, or even publish it as an eBook! Here are the very best: 1. Evernote. Percolate. InboxQ.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Product, Twitter] We Increased The Frequency of Blog Posting and Check Out What Happened To Our Inbound Leads!
    Internally, we were sharing more content to Twitter, Facebook, LinkedIn Groups, and Google+.  Let's take a closer look: Traffic to "Products/Services" sections increased--some dramatically! At Haley Marketing, we're big believers in content marketing, and as I'm sure you know, we practice what we preach.  Even better!
  • ONALYTICA B2B  |  WEDNESDAY, OCTOBER 26, 2016
    [Product, Twitter] Celebrities may be Making a Fortune With Their ‘#ad’ Posts, but What About The Brands?
    Now, whilst some may be happy to recommend a product to their copious followers just for a freebie, or because they genuinely like the product, many actually do so because it pays well- very well. Are their followers going to be interested in buying our product/service? Are they in the financial position to buy our product?
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Product, Twitter] 10 Phenomenal Blogs in Totally Boring Industries
    Bonus: Authors are listed as their Twitter handle, helping them build their personal brand. Some content will teach you general safety tips for snow plowing, while others will help you use specific BOSS Snowplow products. Though it''s a pretty traditional product, the manufacturer has anything but a traditional blog. Blogging
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