Writing on the Web

JANUARY 8, 2014

They don’t care so much about your products and services or point of view, as long as you and your ebook will give them the results they want. An ebook is NOT: A thinly-veiled product brochure. A place to overtly promote your brand, products or services. In fact, your products or services should not be featured at all.

Blast Campaigns 100

Blast Campaigns Paid Search Agency Advertising Agencies Course 100

Writing on the Web

FEBRUARY 27, 2013

Roger Dooley recommends this: if you are describing a benefit of your product or service, expressing it in terms of absolute number will maximize its impact. From Your Money and Your Brain , by Jason Zweig.). Of course, it depends on the impact you’re wanting to make. what do you think?

Content Marketing 100

Content Marketing Content Click Rate Act-On 100

Writing on the Web

MARCH 17, 2011

It gives me a chance to connect with clients : In an online business, I usually don’t have much contact with the clients who use my services and products. A personal conversation solidifies trust in you. Sometimes products can be confusing to people. Since I charge $200/hour for consulting sessions, why would I do this?

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

OCTOBER 31, 2012

My company needs to build credibility and trust. What problems do they encounter that your product or services can solve? What problems do they encounter that your product or services can solve? Many marketing messages focus on the product or service being offered. What’s your message? How can you inspire desire?

Sample 100

Sample Comparison Custom Publishing Business Blogging 100

Writing on the Web

MARCH 27, 2013

Then follow up with building trusting relationships with your readers that lead to sales. It can be a small purchase or large, might be a product, a service, a download, an idea, or a worthy cause. If you’ve done a good job building relationships with your readers, they will trust you and want to try out your offer.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

SEPTEMBER 17, 2014

Find creative ways to integrate product or service marketing into your content. If you do this for companies and brands that you trust, it can genuinely be a help to readers who may be looking for recommendations. Target Readers with Your Posts. A lot of the time, bloggers are looking to reach as wide an audience as is possible.

Tips 100

Tips Blogger Small Business Marketing Rules 100

Writing on the Web

SEPTEMBER 22, 2010

Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. Trust : social proof, statistics, case studies, personal stories. As the writer, you begin to earn credibility and trust by showing you understand their problems. Blog this on Blogger.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

DECEMBER 16, 2010

Can people easily get to know you, like you and trust you? Do you have low fee products and a product funnel that includes higher-ticket offers? Do you offer opportunities to upgrade or upsell to products? Use more webinars to improve client contact and KLT factors (know, like, trust). Is your sales copy effective?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

DECEMBER 12, 2012

People visiting your website want to see something that piques their curiosity in you and your products and services. Here are some possibilities: To learn more about you and your products or services. To reinforce trust and credibility and establishes you as an expert in your field.

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

JULY 7, 2010

There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. I get asked about this by some of my consulting clients who are starting a new business or product launch. He’s just about ready to start offering products and services for sale. I don’t blame him.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Writing on the Web

OCTOBER 9, 2011

How will your product or service make your readers’ lives different? This is where you explain who you are, how you know what you’re talking about, how your product or service can help them, and what’s different about your product or service that will eliminate their problem. Question #4: What is different now?

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

MAY 26, 2010

Build trust with readers so they ask for products and services. There are a lot of ways to build trust and community. Unravel the mysteries, make something complicated easy to understand. Provide a road map with directions on how to do something, including memory short-cuts. Think about a recent client you helped.

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

AUGUST 3, 2010

I want to invite you to join an incredibly valuable teleseminar from some people I trust. Their Journal Engine Software is an ingenious product for anyone doing personal, executive and leadership coaching. The title of the seminar is: How To Raise Your Coaching Fees With Ease & Feel Great About It!

Digg 100

Digg Buzz Blogger Tagging 100

Writing on the Web

JUNE 16, 2010

I use it as a traditional website for my business, with product pages, etc. Once set up, you can easily publish fresh content, write sales copy, add product pages, and benefit from the facility with which Wordpress works with the search engines. And, trust me, I’m not someone with a lot of tech skills. I see a trend here.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

SEPTEMBER 28, 2010

They don’t care about your products so much as what they will do for them. And, in a culture with an overabundance of choice, with many companies and products doing the same things, customers will always choose to do business with someone who cares about them, their world, the world, and values.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

MAY 16, 2011

Trust me on this, you don’t need to buy expensive tools and hire a producer. And it’s really easy when you use a monthly production service like I do: iMotionVideo , who does it all for me!). Publishing video on your site is like a client magnet. It’s the best way to get new viewers to your website and blog.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

JULY 15, 2010

if that’s working to get you found, get people to know, like and trust you, and you’re converting readers to clients. They already have … just look at the herd mentality of Internet guru product launches. You must learn to write quality content that builds trust with your readers and persuades them to take action.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

NOVEMBER 11, 2011

Content marketing experts and the people who write marketing messages ought to understand how consumers’ brains work if they want to engage and create trust and loyalty. Almost 8 out of 10 new product launches fail. We think we are rational, logical, and smart human beings.

Trigger Marketing 100

Trigger Marketing Loyalty Focus Group Tagging 100

Writing on the Web

JUNE 17, 2010

That can really make a difference between someone trusting you enough to click and buy or register, and one who clicks and just goes bye-bye. I’m going to give Suzanne Bird-Harris a chance to show us how she can save all of us time, money and energy with her Wordpress Sales Page product. Next Thursday, June 24, 2010 at 4 p.m.

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Writing on the Web

SEPTEMBER 20, 2010

Know your product or service. I know this seems so common sense it’s not worth spending time on, but trust me, the time you take to write down a few notes on each of these things will be well worth it. Know your target audience. For example, writing on the web can have several objectives , besides making a sale.

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

APRIL 4, 2011

Buyers no longer go directly to vendors for information on products. Another reason for buyer distance is a lack of trust in the content from vendors. That information, in addition to reviews and customer commentary, can be found all over the Web.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

OCTOBER 21, 2010

Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty. 8 out of 10 new product launches fail. The only true market research comes from monitoring brains of consumers as they react to messages, through neuromarketing.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

JUNE 22, 2010

I woke up thinking about this… because maybe you don’t think a “ sales page &# is something you need except once in a while for a product launch, when you’re trying to sell something. We’ll talk about format styles, different ways to use a page, and key elements that work to build trust.

Ning 100

Ning Class Landing Pages Copywriting 100

Writing on the Web

SEPTEMBER 13, 2010

Why do people decide to buy a product online? How is it they decide to trust the information you provide, and register to download information from your blog or website? The power of social validation: Stories and testimonials provide readers with reassurance that you can be trusted. What can we learn from brain science?

Tips 100

Tips Conversion Trigger Marketing Digg 100

Writing on the Web

JANUARY 17, 2011

In your opinion, what’s the single biggest factor that builds credibility and trust in content marketing ? We’ve come a long way from the days when ad men (and they were usually men) could represent products or services with snappy jingles and cute copy. To me, it’s personality.

Content Marketing 100

Content Marketing Digg Ideal Customer Profiles Content 100

Writing on the Web

SEPTEMBER 19, 2012

However, if you’re in a B2B business or sell services or have products that might be tricky to show off on an image driven site, what to share as part of your content marketing strategy can be a roadblock. Don’t just trust the current description. What to Share. Content marketing is a focus for many agencies and businesses alike.

Work Management 100

Work Management Content Marketing Peer-to-peer Paid Search Agency 100