Martech

AUGUST 25, 2021

Transparency and updates go a long way in customer experience, provided that a service rep can access order information and updated customer data rapidly. Wearable technology company Fitbit was using Jira for project management and was looking to increase efficiency for future product cycles. That’s MarTech in action. Read more here.

Transparency 100

Transparency Work Management Marketing Management Merchandising 100

SmartBug Media

JULY 5, 2023

When it comes to an effective product page that converts , details are key. The perfect product page should be visually appealing, informative, and easy to navigate to ensure your customers have an enjoyable shopping experience while maximizing your revenue potential. Use bullet points and short paragraphs for easy reading.

Product 98

Product High Quality Lead Lead Scoring Lead Ranking 98

Vision Edge Marketing

APRIL 12, 2022

They illustrate what is known as a product-led growth strategy (PLG). . A product-led growth strategy is a result of a shift in the expectations and requirements of B2B users. 2 Key Elements of a Product Led Growth Strategy. You must achieve the high ground for two key elements in a product-led growth strategy. .

Enterprise Management 182

Enterprise Management Work Management Marketing Management Product 182

Hubspot

SEPTEMBER 11, 2023

By openly discussing the sales process with your potential clients upfront, you can alleviate apprehension, foster transparency, and pave the way for smoother, more effective closes. When you’re afraid of being rejected, it undermines your confidence and your ability to effectively communicate the value of your product.

Transparency 72

Transparency Work Management Startups Lead Scoring 72

SmartBug Media

MARCH 7, 2024

This series will dive into the latest product updates and how they can benefit your e-commerce business. By leveraging user-generated content, Klaviyo Reviews empowers brands to boost conversion rates and build a loyal customer base, highlighting the importance of transparency and customer satisfaction in today’s digital marketplace.

Product 59

Product Marketing Management SMS Customer Satisfaction 59

Navigate the Channel

JULY 24, 2023

Public Relations (PR) plays a pivotal role in shaping a company’s brand image and promoting its products or services. For building product executives, selecting the right PR agency is crucial for their success. The Non-Transparent Communicators Effective communication is the cornerstone of a successful PR campaign.

PR 65

PR Paid Search Agency Advertising Agencies Ad Agencies 65

Buffer

MARCH 31, 2022

At Buffer, one of our values is ' default to transparency ,' which means that we're a glasshouse – everyone can see what's going on inside. Most people balk at the idea of transparency. This article delves into why you might want to take the transparent approach to goal-setting and achieving.

Transparency 73

Transparency Paid Search Agency Ad Building Co-Registration 73

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Oktopost

APRIL 4, 2024

Sean Broderick, Director of Product Marketing at Sitecore, named in the Top 100 Product Marketing Influencers and Host of The Product Marketing AI Podcast unravels the challenges and transformations of artificial intelligence (AI) and the essential relationships required in an organization to drive effective AI governance.

Marketing AI 69

Marketing AI Work Management Product Marketing Management 69

SmartBug Media

NOVEMBER 9, 2023

HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog post will explore the latest product updates and how they can benefit your business. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

Hubspot 59

Hubspot Product Industry CMS Paid Search Agency 59

Digilant

NOVEMBER 12, 2020

Brands need a transparent view of their marketing efforts to optimize limited budgets. Diglant’s Analytics solution successfully provides the integration of various platforms and channels for a transparent, 360-degree view of a brand’s advertising and marketing efforts.”. – Wes Farris, VP of Product, Digilant.

Transparency 52

Transparency Analytics Multi-Touch Attribution Multi-Channel 52

ClearVoice

OCTOBER 15, 2018

Transparency more important than ever. Recent research from Sprout Social shows that 86% of consumers believe transparency is more important than ever. 86% of consumers believe #transparency is more important than ever #contentmarketing Click To Tweet. Social transparency tools and strategies. Trello Public Roadmaps.

Transparency 76

Transparency Tools Multi-Channel Correlation 76

Zoominfo

APRIL 26, 2018

The best sales reps have developed an arsenal of productivity hacks to balance the administrative work with the actual sales process. Today we share our own set of productivity tips, in the form of sales productivity statistics. . Keep reading for fifty-one important sales productivity statistics! Technology and Process.

Statistics 197

Statistics Product Peer-to-peer Work Management 197

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. In this article, we’ll delve into the challenges and share expert tips for selling your AI products to an apprehensive buyer or within a competitive market. The data hopefully brings some peace for salespeople.

Marketing AI 59

Marketing AI Hubspot Product Tips 59

Hubspot

FEBRUARY 20, 2019

Trust and transparency are fundamental to business success. A host of factors improve trust in the workplace -- from diversity and inclusion to individual leaders being more open and transparent with their teams. Build transparency into culture. Embracing transparency requires leaders to openly share both good and bad news.

Transparency 78

Transparency Ad Building Work Management Positioning 78

33Across

JULY 30, 2019

At 33Across, we’ve been working hard to provide buyers with as much transparency as possible. The post A New Standard for Programmatic Transparency appeared first on 33Across.

Transparency 54

Transparency Impressions Efficiency Features 54

Buffer

JANUARY 20, 2023

A product launch can generate a lot of conversations with our customers. We want to be ready to handle that ticket volume, quickly answer any questions about any nuance of the new feature, and effectively channel feedback to the product teams that built it. There's lots of excitement and a lot to celebrate.

Paid Search Agency 100

Paid Search Agency Product Custom Publishing Work Management 100

Biznology

JANUARY 15, 2015

The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons. Three forces are driving this increase in transparency around the world: Many governments (e.g.

Transparency 80

Transparency Brand Identity Branding Ad Building 80

Sana Commerce

NOVEMBER 10, 2023

Plus: how digital commerce is relevant to B2B product sellers today, along with the strategies and tools you need to implement a digital commerce ecosystem that works for your business. Digital platforms empower wholesalers to showcase: vast product catalogs automate order processing, and offer personalized pricing for bulk orders.

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

Biznology

JANUARY 21, 2015

The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons. Three forces are driving this increase in transparency around the world: 1. Automotive 35%.

Transparency 80

Transparency Brand Identity Branding Ad Building 80

B2B Marketing Traction

SEPTEMBER 20, 2013

Doing business today requires transparency, which builds trust with your customers and partners. I think the one most important to marketers today is number 6 – Trust is required for doing business today, and consumers and business people demand transparency. Trust is paramount and consumers demand transparency.

Transparency 100

Transparency Trust Marketing B2B Marketing Ad Building 100

Marketing Craftmanship

FEBRUARY 13, 2015

To survive and prosper in a marketplace where transparency and trust are now valued by investors and promoted by regulators, hedge funds will be increasingly required to build a rational and risk-averse approach to external communication. In an online world, websites are the mother ship of market transparency.

Transparency 100

Transparency Thought Leadership Planning Enterprise Management 100

Oktopost

APRIL 18, 2024

Patrick Barbera, Director of Product Marketing at IntelyCare, and named in the Top 100 Product Marketing Influencers by Product Marketing Alliance reveals why picking the right marketing KPIs to track and measure can significantly impact the direction and success of your marketing efforts.

Work Management 80

Work Management Intent Data Buyer Intent Marketing Management 80

Buffer

JANUARY 6, 2021

In July, we shared that we were looking for a product leader to help us take Buffer forward in our next phase. After speaking to an incredible group of talented folks in product, I’m happy to share that Maria Thomas has joined us as our new Chief Product Officer. Maria also spent seven years building products for SMBs at Intuit.

CPO 94

CPO Product Peer-to-peer Small Business Marketing 94

nDash

JUNE 5, 2019

Sadly, this level of transparency can also lead to doubt and worry about the dedication and quality of the work that will be delivered. As an example, one of the biggest threats to productivity is that the point of contact at the agency is a person – a human being – meaning there is a real possibility of illness.

Transparency 61

Transparency Paid Search Agency Advertising Agencies Ad Agencies 61

Marketing Insider Group

JANUARY 5, 2021

Trader Joe’s has a blog highlighting new products and recipes and also a podcast that offers listeners an insider view into the company. Going beyond the temptation that many brand blogs fall prey to of simply drawing attention to their own products, Into The Gloss is a successful online lifestyle magazine in its own right.

Trust Marketing 363

Trust Marketing Content Marketing Ad Building Content 363

Salesforce Marketing Cloud

JUNE 21, 2022

To increase productivity, managers need to ask their teams how they want to work — and support that. autonomy, productivity goes up, burnout decreases, and wellbeing increases,“ said Carson Tate, managing partner at Working Simply , a consulting and executive coaching firm. Explore Slack. Do a meeting audit. Focus on results.

Work Management 98

Work Management Product Gartner Deliverability 98

Content Standard

SEPTEMBER 14, 2018

Catchy jingles, front-and-center product placement beneath boldly emblazoned brand logos, and impossibly gorgeous actors posing beside their latest purchase—it’s easy to tell when you’re watching an ad, right? Protein bar company RXBar launched a recent ad campaign playing off its product’s all-natural, “No B.S.”

Paid Content 73

Paid Content Transparency Advertising Agencies Paid Search Agency 73

B2B Memes

NOVEMBER 27, 2011

Because one of its foundational ideas is openness, as I described in yesterday’s post , new media encourages and rewards transparency. Traditional media organizations have tended to be opaque, aiming not to reveal much about the people and processes behind their product. Another mode of transparency is operational.

Transparency 100

Transparency Ethics Media Press 100

Attendify

JUNE 13, 2019

When it comes to choosing event technology, vendor transparency is a crucial consideration. Defining event tech vendor transparency. Now transparency’s a vague term, so let’s boil it down a bit. How to gauge vendor transparency. A provider’s materials should make clear what features come with their product.

Marketing Management 49

Marketing Management Transparency Vendors Contingency Planning 49

SmartBrief - Marketing

MARCH 19, 2024

These consumers demand transparency and authenticity from brands. In its Business of Sustainability Index , PDI Technologies found that 68% of American consumers are willing to pay more for products that are environmentally sustainable. This has become a movement that generations from baby boomers to Generation Z have embraced.

Ethics 102

Ethics Trust Marketing Paid Search Agency Lead Ranking 102

Marketing Insider Group

JULY 8, 2020

We need to think of content marketing as our solution, more than our products. Your expertise, not your products and services, positions you as an authority in your field. Your products and services are mere props that help you tell your story. Your products and services are mere props that help you tell your story.

Work Management 344

Work Management Marketing Management Content Marketing Content 344

Webbiquity

MARCH 31, 2022

So, before pitching your product, your first step should be to establish your unique value proposition. What makes your product or service more valuable than your competitors? How can you prove the quality of your product? So is every new product launch thereafter.). What about the customer experience?

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

CMSWire

MARCH 8, 2024

Explore the ethical challenges of AI in marketing, from FTC regulations to ensuring transparency and customer trust in AI-based products and services. Continue reading.

Ethics 108

Ethics Transparency Trust Marketing Marketing 108

Martech

DECEMBER 19, 2023

With a shared commitment to fostering a secure and trustworthy environment for publishers and advertisers, BidsCube and Pixalate have partnered to fortify the digital advertising industry and make it more transparent. ” Why we care. ” How it works. . ” How it works. Why it is important for advertisers and publishers.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Work Management 100

Oktopost

MAY 11, 2022

As a young person in technology, we often believe the product creates the value of an organization. We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand. Make no mistake, a solid product matters. Episode Summary. Stay in the Loop.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Martech

FEBRUARY 27, 2024

When an influencer recommends a product or service, their endorsement comes across as a recommendation from a trusted friend rather than a corporate slogan. Up to 81% of consumers report having been influenced — by an influencer, creator, friend or family member on social media — to purchase a product.

Advertising Agencies 118

Advertising Agencies Brand Identity Branding Marketing & Strategy 118