Biznology

JUNE 7, 2017

So, when creating content that has a business agenda, make sure you are transparent. Instead of making grand promises with your headlines and images, brands must focus on transparency. People are much more aware of advertisements, especially “native” ads. Avoid Disguised Sponsored Content.

Content 144

Content Transparency Custom Publishing Statistics 144

Biznology

NOVEMBER 16, 2018

The motivation behind selecting a product or experience is different today, as well. In addition to offering flexibility that will embrace Millennials’ passion for individuality and their phobia for commitments, transparency is critical. Hence owning something in the traditional sense is becoming less important.

Transparency 146

Transparency Trends Paid Search Agency Spending 146

Biznology

MAY 13, 2019

Branding has evolved over time, opportunistically responding to what will best motivate customers and differentiate it from competition – from product branding, to rational branding, to emotional branding to today’s altruistic purposeful branding. At a minimum, the perception of authenticity depends on a brand’s honesty and transparency.

Storytelling 123

Storytelling Brand Identity Branding Ethics 123

Biznology

AUGUST 9, 2021

If I’m right about that change in attitudes from the current twenty-somethings, then the push toward more privacy and transparency surrounding consumer data will continue. Major consumer marketers will look to the generations that are maturing into their economic power to decide how to proceed on privacy.

Privacy 104

Privacy Transparency Advertisements Advertising 104

Biznology

OCTOBER 15, 2021

It’s been about two months since Apple announced changes meant to better protect children who use their products from online predators and other threats. Honesty and Transparency. Just as important is having proper processes in place. That should include training. More on that below. Own your mistakes.

Trust Marketing 104

Trust Marketing Planning Privacy Paid Search Agency 104

Biznology

MARCH 17, 2020

And while we communicated actively, transparently, and frequently with employees about our strategy and activation plan – as all leaders are advised to do in times of crisis – they had one prevailing question: what can I do to help? Productivity = Positivity. Stay engaged in your work.

Peer-to-peer 145

Peer-to-peer Consulting Work Management Lead Ranking 145

Biznology

OCTOBER 29, 2019

and G2Crowd , where users leave product reviews—and sellers quake in their boots. They want fast, personalized service, pricing transparency, ease of use, a human face, seamless integration across contact channels, and mobile access. You’ll find ratings sites like TrustRadius , Capterra (now owned by Gartner), Clutch.co

Enterprise Management 135

Enterprise Management Work Management Buy Marketing Management 135

Biznology

AUGUST 17, 2016

Nowadays, what makes blockchain the next big thing is the shift from something with control but not very transparent, to something extremely decentralized and highly transparent. Nowadays, we live in the era where we transfer services and products on the cloud.

Peer-to-peer 80

Peer-to-peer Digital Transformation Transparency Distribution 80

Biznology

MARCH 1, 2022

Done properly, hybrid meetings can be more satisfying, more productive, with more active participants and less of what the authors call “surface acting,” where participants fake their emotions, play to their webcams and aren’t really listening to what is being said.

Terms and Conditions 104

Terms and Conditions Cold Calling Transparency Template 104

Biznology

AUGUST 25, 2020

Perhaps you need to add more payment options, or ensure that your shipping prices are clearly and transparently outlined at the start of your customer’s purchase. If your product or service is relevant and trendy, then you already have customers lining up to make a purchase. Boost trust with reviews and ratings.

Conversion Rate 104

Conversion Rate Conversion Work Management Marketing Management 104

Biznology

OCTOBER 11, 2019

The free installation allows users to try your product risk-free. Customers tend to trust beautified products with lightweight responsiveness and are often willing to make a purchase based on the aesthetics rather than the functional quality. Great software products are often beaten by apps that are easy to use. Ease of use.

Loyalty 99

Loyalty User-Generated Content Curation Purchase 99

Biznology

JUNE 17, 2020

Companies with engaged employees are 21% more profitable because their employees are 17% more productive, according to a Gallup study. Productivity increases because your employees are passionate about their jobs and where they work. Supporting employees leads to better productivity, which leads to higher profits.

Barriers 104

Barriers Peer-to-peer Work Management Organic Leads 104

Biznology

MARCH 26, 2021

It can also facilitate rich, productive conversations across a diverse range of topics and perspectives. ” How to Debate Ideas Productively at Work. ” TED Salon: DWEN: How To Have Productive Conversations. “Why is it so hard to speak up and productively disagree at work? .”

Work Management 104

Work Management Customer Surveys Training Intent 104

Biznology

APRIL 28, 2020

The way we approach selling and marketing our products and services has changed, and the pitch needs to change, too. If the businesses that buy your product or service are impacted by their customers or supply chains experiencing a decrease, it will impact your business in the long-run. Your Marketing Strategy Must Change.

Marketing & Strategy 104

Marketing & Strategy Marketing Strategy Planning Work Management 104

Biznology

JANUARY 15, 2016

The ease of learning more about ingredients of personal care and food products, for example, has led consumers to realize that retailers’ own-label products are basically the same as more prominent brands, only much cheaper. The demand for natural ingredients is surging, especially among Millennials. Like this post?

Brand Identity 80

Brand Identity Branding Advertising Agencies Trust Marketing 80

Biznology

JANUARY 30, 2019

Consumers want simplicity, transparency and control. Home office products and productivity tools to empower distributed teams are on the rise. Shira has two decades of experience in the Bay Area tech world in various roles from coder to product manager to content strategist, Techwomen Mentor (U.S Like this post?

Design 91

Design Trends Startups Work Management 91

Biznology

JANUARY 18, 2017

In early 2010, P&G’s rollout of the most dramatic improvement to its Pampers diaper brand in a quarter century was sidetracked for months by a loosely organized Facebook campaign that claimed that the new product caused diaper rash. It was transparent about the millions of dollars it had spent on testing and safety. Like this post?

Planning 80

Planning Blogger Advertising Agencies PR 80

Biznology

APRIL 17, 2020

Being transparent with employees about the state of the company helps them feel you’re on their side and are doing everything you can to keep them securely employed. Accessing tools without the upfront investment of new products is an ideal way to save during the COVID-19 crisis and otherwise.

Business 104

Business Marketing & Strategy Paid Search Agency Transparency 104

Biznology

APRIL 24, 2019

In this week’s Wednesday Wisdom feature, Consultants Collective member consultant Douglas Spencer explores why transparency – even in the face of bad news – is good for your brand, and offers some valuable tips for how to share bad news with your employees, customer, investors and other stakeholders.

Brand Identity 106

Brand Identity Branding Consulting Transparency 106

Biznology

MAY 29, 2014

No matter how solid your business model or how good your product is, crafting an effective marketing strategy is the key to long-term success. The lesson here is pretty simple: a fancy new product won’t do you any good if it doesn’t WORK. If you’re struggling to find the right marketing strategy, take a cue from Hollywood.

Marketing & Strategy 80

Marketing & Strategy Marketing Strategy Public Relations Paid Search Agency 80

Biznology

APRIL 14, 2014

Sadly the level of trust around the world has declined dramatically over the past few years – just look at the way people see the government, CEO’s, foreign countries with corruption, our Congress, and many brands (company and product/service). Transparent and open – 56% versus 27%. Skepticism is most acute among the Millennials.

Brand Identity 80

Brand Identity Branding Peer-to-peer Ad Building 80

Biznology

FEBRUARY 8, 2017

Usually, they are written by technical writers, but project managers, product developers, and technical staff are oftentimes allocated with this task as well. Who all are using your product? How to write a helpful user guide? What is their level of technical knowledge? What are their common pain points and frustrations?

Work Management 80

Work Management Allocation Customer Satisfaction Knowledge Base 80

Biznology

JANUARY 8, 2014

Is the information about our products and process readily available to all and are relationships with our clients stronger than ever? To succeed, organizations need to transform themselves so that social networking, collaboration, and transparency are part of the fabric of the organization. Things should be going very well.

Webinar Metrics 80

Webinar Metrics Wikipedia Transparency Social Media 80

Biznology

MAY 17, 2019

Or your marketing and product development needs? Add to that, you need to ensure that your internal processes are streamlined with the help of the most suitable technology, to ensure transparency, security, but also higher productivity. Have you taken the time to calculate your expected daily expenses?

Work Management 91

Work Management Business Marketing Management Allocation 91

Biznology

MARCH 16, 2016

Their brand’s mission statement is “we’re on the face of the earth to make great products,” and they certainly have proven themselves, thanks mainly to the brilliance of Steve Jobs. China is Apple’s second largest market – consumers there spent $59 billion on Apple products in 2015.

Brand Identity 80

Brand Identity Branding Privacy Trust Marketing 80

Biznology

JULY 31, 2019

When done right, every detail on your site, from the UX elements like colors and fonts to your product pages and blog posts, helps you position yourself as an authoritative resource and inspire people users to convert. This is the first thing people will see and visit when wanting to learn more about your brand. Over to You.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

OCTOBER 15, 2018

Namely, 43% out of 47% of adults in Britain who were exposed to branded content on some of the social platforms actually purchased the product or service in question. These live videos allow Land Rover to, among other things, show off their products, as well as broadcast content in real-time. So, what does that tell us?

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Biznology

DECEMBER 14, 2011

We talk a lot about transparency, by which we mean that we should be more forthcoming about what is going on inside our companies. For example, suppose a prominent blogger reports a serious problem with your product. Now, when you find out what is happening, you can tell everyone the truth, which is transparency.

Wikipedia 80

Wikipedia Blogger Transparency Paid Search Agency 80

Biznology

JULY 24, 2013

The kids who today run around with not just devices but a culture of 24/7 connection, localization, and complete transparency of their behaviors are the same ones who will be legislating tomorrow’s society. Like it or not, the experience of and the expectations for privacy has changed. Today’s Internet culture is clearly in conflict.

Privacy 80

Privacy Internet Marketing Transparency Wikipedia 80

Biznology

JUNE 11, 2020

All sorts of technologies developed driving healthier, more productive, and better-educated liberated cultures. In my view it has recovered from stumbles, adjusted course, scaled well, and has behaved transparently. Productivity is not the only issue to measure and some issues are hard to quantify with data, such as corporate culture.

Startups 104

Startups Mobile Marketing Paid Search Agency Press 104

Biznology

MARCH 27, 2014

Companies like Aisle 411 and Meridian are developing the “in aisle” technology that would in essence guide a consumer through a physical shopping experience, all the while suggesting products and pointing out sales. These businesses should also be transparent about how the data that is collected will be used.

Mobile Marketing 80

Mobile Marketing Privacy Mobile Advertising Opt-out 80

Biznology

MARCH 27, 2014

Companies like Aisle 411 and Meridian are developing the “in aisle” technology that would in essence guide a consumer through a physical shopping experience, all the while suggesting products and pointing out sales. These businesses should also be transparent about how the data that is collected will be used.

Mobile Marketing 80

Mobile Marketing Privacy Mobile Advertising Opt-out 80

Biznology

JUNE 9, 2016

Wells Fargo’s culture is one of transparency and customer service, he said. Nearly any product or service can have a bigger purpose. Employees couldn’t believe that not all banks operated the same way. We hear a lot about the importance Millennials place on working for purpose-driven organizations. Like this post?

Conference 80

Conference Enterprise Management Sample Work Management 80

Biznology

DECEMBER 18, 2014

It is very hard for common people to understand and relate to such complex andsophisticated financial instruments or models branded with strange acronyms, especially in comparison to popular consumer products that improve our lives such as iPads and other technological advances.

Brand Identity 80

Brand Identity Branding Trust Marketing Terms and Conditions 80

Biznology

MAY 18, 2010

Ben is the Vice President of Marketing for Think Finance , responsible for marketing for all of their products, including online marketing, offline marketing and brand development. BC: Think Finance develops next generation financial products that help people manage life's everyday expenses. Ben Cooper says no.

Elasticity 80

Elasticity Budget Programs Transparency Work Management 80

Biznology

SEPTEMBER 10, 2014

76% said they would be more likely to buy products from a company that actively supports a good cause. • 75% of them also said they would recommend the products of these social active companies. 76% of all global consumers believe it is acceptable for brands to support good causes and make money at the same time. •

Paid Search Agency 80

Paid Search Agency Trust Marketing Loyalty Internet Marketing 80

Biznology

JULY 26, 2013

In the past, building a business based on the effectiveness and volume of the production line meant the emphasis was placed on production over human resources; but with the rise of the Internet and unprecedented social media engagement , we have officially entered the era of the service-driven business. Photo credit: Joe Shlabotnik.

Marketing Management 80

Marketing Management Service Business Paid Search Agency 80