B2B Memes

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A Lesson from the Digital Productivity Terrorists

B2B Memes

Doctorow: Productivity Terrorist? To the traditional print journalist, their new ethos of digital productivity is not just foreign, it’s al-Qaeda foreign. But his title suggests that he sees productivity not as a rare natural talent, but as the product of training. Kirkpatrick: Workload grueling but great.

Product 100
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Six New-Media Principles: Introduction

B2B Memes

Like many posts on this blog, the e-book aims to help traditionally trained journalists, marketers, and content creators understand the ideas and values that differentiate new media from old. The process over the product. If all goes well, it will be available next month. Stay tuned. Collaboration over control.

Media 100
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Journalists as Buzzword Killers

B2B Memes

As he says, “when content marketing looks like a product promotion it gets ignored like a product promotion.”. For anyone trained in B2B journalism, the terms in the above list (and the remaining 86 in Shirk’s list) are obvious no-nos. Their first lesson was almost always to remove any form of endorsement language.

Ethics 100
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Collaboration vs. Control: Six New-Media Principles, No. 2

B2B Memes

In this view, journalism is a complex product that can only be produced by trained career journalists who are paid for their work. (Ironically, he made this statement in a presentation he was giving for free.). Behind this perspective is a bias to professionalism.

Media 100
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Start-Up Briefing Media Ltd. Blends Old with New

B2B Memes

However, as the business progresses there will be a greater emphasis on subscription content, advertising and lead generation, training, reports, and consultancy. Over this base we train our semantic algorithms to provide relevant context and linkages between those pieces of content. How did you and Neil get together on this venture?

Media 100
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Swabbing the Decks of the Titanic: Why You Should Learn Programming

B2B Memes

There’s nothing new about needing to comprehend the means of your production in order to perfect your message. As an analog example, consider how easily in the traditional print world you can lose control of your editorial content if you don’t understand at least the basics of what your art director and your production manager do.

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Should Journalism Schools Rethink Magazines? (Or Even Journalism Itself?)

B2B Memes

Judging by how they all did, I can’t say that the scholastically trained journalists had any advantage over the others.). In Sivek’s article, Medill ’s Rachel Davis Mersey repositions the role of journalism education in brilliantly simple terms: “I object to the idea that all new products have to be digital products.

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