The Effective Marketer

APRIL 3, 2012

Although much deserved attention is given to Blogs, eBooks, Webinars, Data Sheets, Press Releases, Videos, and other typical channels when talking about content creation, you shouldn’t forget to include the following touchpoints in your content marketing plan. Customize the message for each department.

Planning 100

Planning Advertising Channels Paid Search Agency Content Marketing 100

The Effective Marketer

DECEMBER 8, 2011

A nice post by Nick Westergaard on the “ 12 Most Underutilized Brand Touchpoints “ talks about the stuff many people relegate to second plan when thinking about their company’s brand. You have your logo, your tagline, your website… but how about product packaging, brochures, and holiday cards? Packing Slips.

Touchpoints 100

Touchpoints Brand Identity Branding Newsletter 100

The Effective Marketer

OCTOBER 13, 2010

Customer service becomes your product, or better yet, the differentiator between your product and your competitor’s. Social Media Still Not Treated Seriously Where I think the book falls short is on the implementation side. Are we entering a new world, travelling a path very few have survived? United States License.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100