Customer Experience Matrix

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Flytxt Offers Broad and Deep Customer Management

Customer Experience Matrix

Founded in India in 2008, its original clients were South Asian and African companies whose primary product was text messaging. its phone clients sell many more products than text; it has a smattering of clients in financial services and manufacturing; and it has corporate offices in Dubai and headquarters in the Netherlands. .;

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Thunderhead ONE Provides Powerful Journey Orchestration

Customer Experience Matrix

UK-based Thunderhead itself was founded way back in 2001 and launched its original customer engagement product (highly personalized customer communications such as account statements) in 2004. Interactions can also be tagged with other attributes such as channel, product, and marketing asset. until recently. Journey mapping. .

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IBM Interact Adds Interactions to Enterprise Marketing Management

Customer Experience Matrix

The product was originally launched more than a decade ago by Unica as Affinium Interact.* There’s also some integration with other IBM marketing products, notably the Product Recommendation component inherited from IBM’s CoreMetrics acquisition.

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Neolane Interaction Tightly Integrates Real-Time and Outbound Marketing Campaigns

Customer Experience Matrix

As I mentioned last week , there haven’t been many new B2C marketing automation products in recent years. New developments have come from established vendors who are steadily expanding their products. This makes it one of the company’s fastest-growing products. But this doesn’t mean the industry has been stagnant.

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SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement

Customer Experience Matrix

If there has been a change, it’s recognition that the company can’t build everything itself: hence the partnerships and app center, which use other developers’ products to extend SiteCore to other channels. Most decision managers assume content is best stored with the touchpoint systems, while SiteCore wants to store most content itself.

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Should Customer Data Platforms Be "Marketer-Controlled"?

Customer Experience Matrix

Just last week, RedPoint unveiled a “Customer Engagement Hub”* that it defines as extending beyond marketing to all customer touchpoints. When I was recently writing a paper for B2B CDP CaliberMind , they listed sales and customer success teams along with marketing as likely buyers of their product.

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Marketing Technology of the Future: Beyond the Customer Data Platform

Customer Experience Matrix

But they’ll still need people to come up with non-incremental products, non-obvious insights, and deals with other organizations. Similarly, if companies are bidding to deliver messages everywhere a customer appears, they won’t own the touchpoints. Those engines should be freely swappable as well.