B2B Marketing Traction

MAY 17, 2012

Add value to your customers experience by providing information and learning opportunities related to your products or services. Increase your customer touchpoints (making each touchpoint a positive experience). Engage your customers. Give valuable information for free to your customers.

Customer Satisfaction 100

Customer Satisfaction Touchpoints Correlation Marketing Management 100

B2B Marketing Traction

JUNE 9, 2011

Buyers want information about products and services when they want or need to buy something. Part of this involves analyzing the buy cycle and identifying the right touchpoints with which to put information in front of the buyer. Because the Internet has changed the way people buy, marketers have to change the way they market.

Lead Nurturing 100

Lead Nurturing Telemarketing Leads Lead 100

B2B Marketing Traction

DECEMBER 6, 2011

These could be a niche customer segment, a product or service or knowledge that your competitors don’t have, a speech your CEO gives that is highly popular, or even content on your website that gets the most traffic. Is there content that may point you to a previously-unknown opportunity for a new product or service?

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

JANUARY 13, 2016

When my client sat down with the videographer and showed them their new marketing plan that called for monthly video production over a year’s time. All your messaging has the same look and feel and compresses the time for a response from the contact who is getting multiple marketing touchpoints.

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

MARCH 29, 2012

He notices the mention and bingo – marketing touchpoint number three. At the trade show, Joe sees a brief demo of the product and asks for more information. Then, Joe gets a postcard in the mail that tells him the same company will be at the trade show he is attending next month.

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 13, 2013

Write a creative marketing persona that describes each type of customer that buys your product or service. Fix broken customer touchpoints. Stand out from the crowd because of the way you package your product or because of the customer experience you create. Know your customer. Find out what makes them tick.

Planning 100

Planning Marketing Plans Paid Search Agency Touchpoints 100