Webbiquity

AUGUST 7, 2018

Broadly speaking, analytics tools help optimize your content marketing efforts by providing four types of information: Trends: What patterns are you seeing on your website in terms of traffic sources and levels, visitor engagement, popular content, and which CTAs are driving conversions? Web Analytics Tools.

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

Webbiquity

JUNE 5, 2018

This process is one of the cornerstone outcomes of utilizing lean tools in your marketing campaign. The Lean process is designed to break up long-term deliverables into smaller, more manageable projects that can be assessed and filtered as they move through the production chain. That probably sounds a bit counterintuitive, right?

Planning 224

Planning Tools Enterprise Management Work Management 224

Webbiquity

JUNE 5, 2019

There lots of SEO tool suites available to help marketing and SEO pros more effectively manage their search optimization efforts and analyze competitors. But two of the most popular SEO tools are Serpstat and SEMRush. Again, both tools include this feature, though under different names. Sponsored post. Keyword research.

SEO 159

SEO Tools Paid Search Agency API 159

Webbiquity

AUGUST 6, 2019

The “freemium” model for software marketing—giving away a limited version of an online software product in order to entice users into paying for a scaled-up or full-featured version—started gaining traction back in early 2013 and really took off over the next 18 months. Guest post by Ayush Trivedi.

Enterprise Management 170

Enterprise Management Marketing Management Budget Programs Buy 170

Webbiquity

MAY 10, 2016

Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. Here are nine of the most popular tools for enhancing Facebook marketing efforts. Free tool that makes it simple to create powerful custom iframe tabs. 1) LikeAlyzer.

Facebook 100

Facebook Tools Work Management Best Practices 100

Webbiquity

MAY 31, 2016

What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. An online brainstorming tool that helps develop ideas based on challenges, related adjectives, and insights. 1) Evernote. Google Review Count: 2,930,000. 3) Scoop.it.

Tools 100

Tools Best Practices Enterprise Management PR 100

Webbiquity

JUNE 14, 2016

Prospective buyers won’t take the time to investigate the benefits of your products or services or the merit of your ideas if that information isn’t conveyed in a clear and compelling manner. Paste or enter text and this tool returns feedback about spelling errors, grammar suggestions, and style recommendations.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Webbiquity

FEBRUARY 5, 2016

A wide range of online tools can help you either produce content more efficiently or get more value out of what you’re already creating. Here are several of the best paid and free tools you can use to create and promote your content in the most efficient and productive manner.

Budget Programs 100

Budget Programs Tools Planning Content Marketing 100

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. People praising a product or brand through ratings and reviews increases its credibility and authority. People praising a product or brand through ratings and reviews increases its credibility and authority. Guest post by Chris Tweten.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Webbiquity

MAY 16, 2023

117 reviews) This is a fantastic tool for B2B SaaS and ecommerce sites, but isn’t simply a UGA replacement. ” It integrates with a wide range of tools including Google Cloud, Marketo, HubSpot , and Mailchimp. If all you need is a simple UGA replacement, this tool will be overkill. MixPanel Capterra rating: 4.5 (117

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Webbiquity

APRIL 11, 2023

While AI still won’t take your marketing job , it can help you be more productive. For example, if you are looking for articles about artificial intelligence, an AI-driven tool could comb through millions of articles online and deliver only the most relevant ones straight to you. AI is just a tool and not another version of you.

Marketing AI 313

Marketing AI Curation Content SERP 313

Webbiquity

FEBRUARY 21, 2023

Frustrated with the challenges, inefficiency, and lack of tools, one agency owner set out to build an influencer discovery platform that would automate manual processes, save time, and make it easier for marketing professionals to measure their influencer marketing results. This feature helps our users conduct campaigns and monitor results.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Webbiquity

APRIL 18, 2024

Better data collection and insights : Automation tools collect data at every touchpoint. Like everything else, B2B marketing automation does come with its own set of challenges: Sales and marketing alignment : Aligning sales and marketing teams can be challenging, as both may have different goals and approaches to using automation tools.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Webbiquity

SEPTEMBER 28, 2022

With the help of marketing tools that provide advanced segmentation features, you can efficiently perform customer segmentation. However, email marketing tools such as DirectIQ and Mailchimp have a slight learning curve, so you may want to look at Mailchimp Alternatives. Examples of Effective Personalized Email Messages.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Webbiquity

MARCH 31, 2022

So, before pitching your product, your first step should be to establish your unique value proposition. What makes your product or service more valuable than your competitors? How can you prove the quality of your product? So is every new product launch thereafter.). What about the customer experience?

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

NOVEMBER 29, 2022

Increases customer lifetime value (CLV): Building solid relationships with your consumers encourages them to spend more on your products and services. Embrace automation tools. Choose a CRM tool that offers live chat, frequent and automated customer surveys, and quick delivery tracking features.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

NOVEMBER 28, 2023

B2B sales is, of course, the process of selling your products/services to other businesses. Similarly, in B2B sales, it’s not just about providing a product or service. By not tapping into the specialized Facebook B2B targeting tools , businesses might be missing out on reaching these professionals in a personalized manner.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Webbiquity

AUGUST 17, 2021

Users love to save their favorite recipes, images, products, etc. Pro tip: use an automation tool to automate Pinterest as much as possible. I use Agora Pulse and am happy with it, but my blogger friend Nikola has been raving about Missinglettr for quite some time, so I’ll have to try that tool next. What Are Product Pins?

Social Media 359

Social Media Advertising Channels Media Business 359

Webbiquity

APRIL 18, 2023

While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C. What are B2B eCommerce Marketing Tactics?

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

JANUARY 16, 2024

Whether you’re launching a new product, trying to more effectively connect with your audience, or just want a fresh approach, these ideas are all about bringing some fun and creativity to your videos. Cinematic Product Launches Cinematic product launches are like making a mini-movie to show off your B2B products in a cool way.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Webbiquity

JANUARY 28, 2013

Fortunately, there are a large and growing number of tools available to help SEO practitioners adapt and carry on their valiant efforts to help Google bring the most relevant (usually anyway) results to the top. What are the best tools for finding and eliminating broken links? Which tools work best outside the U.S.?

Keywords 100

Keywords Research SEO Tools 100

Webbiquity

MARCH 15, 2022

The typical B2B customer will move through these steps before they convert, though the process is not always linear: Identification of need: The buyer identifies a problem they have and decides to buy a product or service that will solve it. You Use the Right Tools. Awareness: The buyer learns about your brand for the first time.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Webbiquity

JANUARY 23, 2024

That’s why it’s crucial to stay on top of every instance where someone posts anything related to your brand or products. First, identify the keywords and phrases associated with your brand, including your brand name, product, features unique to your product, brand slogans, hashtags, and common misspellings.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Webbiquity

MAY 17, 2022

They should invest in creative tools and networking strategies for their customer service teams. Tools like live chat and instant messaging built rapport between staff and buyers and help fill remote work’s communication void. Creating a Productive Work Environment.

Organization 305

Organization B2B B2B Sales Training 305

Webbiquity

MARCH 28, 2023

Look at this anagram solving tool from UnscrambleX. Pumble then also does a great job of plugging their own product, another chat app, and presenting it as an alternative to these more popular solutions. A reader can just pause at the products they find interesting. They’ll appreciate the data-heavy nature of this listicle.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Webbiquity

NOVEMBER 16, 2021

Although there are a number of marketing dashboard tools out there, reporting marketing results is still a painful process. Some tools are easy to use but very limited in scope. The Product. I was working on marketing tech products there that exposed me to the world of marketing, at least from the software side.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Webbiquity

APRIL 23, 2024

This includes advertising; developing email marketing campaigns with specific targeting; buying, renting, and building email lists; email marketing tools ; and other essential marketing components. Interest in a specific product (if applicable) is excellent. ROI can be expressed as a percentage (+3,600%) or as a ratio (36:1).

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Webbiquity

APRIL 7, 2020

Though vital for collaboration and project management, they are (too) often viewed as impediments to productivity. Running productive meetings is a challenge even when everyone is face to face in the same room. So she set out to create a tool to enable that. The Product. Here’s the story of Bella Scena.

Work Management 266

Work Management Marketing Management Burn Rate Word of Mouth 266

Webbiquity

NOVEMBER 8, 2011

. • Capability to set up monitoring profiles for multiple keywords, topics, companies and products. The fact is, both tools can do the job pretty well (hence their popularity). Media Database Cision: A Vocus: B+ Both tools offer extensive databases of publications, media professionals and bloggers. So which is best?

Work Management 100

Work Management Marketing Management PR Tools 100

Webbiquity

JUNE 13, 2023

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A new consumer may try out your product at first on an impulse buy. While product quality remains the primary driver, many other factors influence customer loyalty. Guest post by Mehdi Hussen. Modern consumers are demanding.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Webbiquity

NOVEMBER 23, 2020

Have the tools in your marketing technology matrix kept up? Are there tools that aren’t quite cutting it, that you may want to replace? Gaps in your capabilities you may be looking at new tools to fix? Sage helps small and midsized businesses manage production, operations, distribution, and inventory across industries.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

JANUARY 18, 2024

Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly. Coordinate cold emails advertising a product launch or special promotion with other forms of marketing. Remember, though, that you don’t have to pitch to them.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Webbiquity

JULY 23, 2019

Video product is now easier and less costly than ever. Early video tools were complex and expensive. But today, there are excellent video creation editing tools to help even absolute beginners making professional and compelling videos. Explain Your Product or Service. What’s better than one video? Two videos!

Video Marketing 246

Video Marketing Business Work Management Marketing Management 246

Webbiquity

NOVEMBER 18, 2021

Sixty-three percent of best-in-class firms currently deploy formal trigger event tools – notifications, RSS feeds, alerts, posting / tagging updates and the like – among their front-line sellers.”. Look for firms that have recently started utilizing Hubspot in your ICP if your product works with it. Hiring Surges. News/Media Mentions.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309