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The Effective Marketer

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Your Content Focus: Narrow vs Wide

The Effective Marketer

Do you need to test whether your message is on target (based on your buyer personas) or do you need to get prospects through the marketing funnel and further qualify them? Some want to go after additional industries so that the message can be spread out and the company name (or product) can become known elsewhere.

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What Marketing Org Charts Tell You About The Business

The Effective Marketer

Look at how people are structured and what the reporting structure looks like and it will tell how the company is run, what is important to them, and how they think about their product and services and the market in general. How quickly they can react and if they are product-centric or sales-oriented..

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Effective Content is Clear and Direct

The Effective Marketer

Here’s a quick example (actual text from a company’s website, I did not create it): Original : ABC Company’s training services are created with the primary objective of making our customers successful in using our products. Modified : With our training services you will become productive in no time.

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The Blogger’s Guide to Online Marketing

The Effective Marketer

ProbBlogger was started by Darren Rowse, who wrote the most popular of the ProBlogger products, 31 Days to Build a Better Blog. So many products, selling from a dollar to over $100, seem to focus on just one thing: starting a blog. Conduct the “three second” test. Organize and plan products. Understand the competition.

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Listening to Your Customers In the Digital Age

The Effective Marketer

This tried-and-true approach to innovation leading to brand extensions, new product categories, and new marketing approaches has and continues to be used as a cornerstone of market research efforts. That includes paying attention to comments on your blog , using your Facebook Fan Base to test new ideas, monitoring Twitter feeds, and more.

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Principles of Great Content Marketing

The Effective Marketer

Want a good way to test your assumptions? A principle of simple design (designing interfaces or products that are simple to use) is to always think of what features can you remove from the product that will make for a better user experience. As journalists usually say, “don’t bury the lead&#.

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The Science of Email Marketing « The Effective Marketer

The Effective Marketer

Test them, see if they work, then be the judge. Also, MailChimp is now known to be used by large corporations (they focus on SMB market) therefore the data may not take into account larger organizations. As with all analysis and reports out there, you have to take all of the recommendations with a grain of salt. United States License.

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