Martech

DECEMBER 6, 2023

For years, CTV and linear television have been battling it out for viewership numbers. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. And it looks like CTV is coming out on top.

Advertising Agencies 96

Advertising Agencies Advertisements Advertising Television marketing 96

Biznology

MAY 26, 2016

Promotional products have really stood the test of time in the marketing world. You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime. Research Shows the Positive Impact of Promotional Products for Businesses.

Promotion 132

Promotion Merchandising Product Effectiveness 132

illumin

APRIL 9, 2024

What all of these platforms have in common is that they bypass traditional cable television and connect directly with the audience. OTT ads present the best of both worlds – the targeting capabilities of digital advertising and the time slots and audience engagements of television.

Advertising Agencies 59

Advertising Agencies Cable Advertisements Advertising 59

ClickDimensions

APRIL 2, 2020

This requires marketers to maintain both their individual productivity and their collaboration with other team members. While the old misconception about working from home is that employees aren’t as productive, the opposite is actually true. Ensure everyone is on the same page. Maintain a schedule. Kids are going to interrupt.

Work Management 92

Work Management Product Planning Tips 92

Martech

OCTOBER 23, 2023

At the time, most of their dollars went into linear television and radio since digital options weren’t available, but even today, linear can still drive increased engagement during a slowdown. Each recession reflects similar consumer behavior: people go out less, spend more time at home and tend to watch more television.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Brand Identity Branding 119

Martech

OCTOBER 20, 2023

There was a time (and this is not ancient history) when to purchase a product seen on mobile social media it would be necessary to surf to the seller’s website and browse a catalog. Now there are, at the least, deep links to the relevant product page, or with increasing frequency simply in-app purchasing.

Ads 104

Ads Ad Frequency Television marketing Deep Linking 104

SnapApp

FEBRUARY 16, 2012

You've probably seen the codes on print ads and on product packaging, but this technology is a relative newcomer in TV advertising. Starting off as a 4-day experiment in October, QR codes have become a staple for both its print and television campaigns. HSN isn't the only company taking advantage of QR codes on television.

Television marketing 48

Television marketing Godaddy Cable Mobile Advertising 48

SocialPilot

MARCH 12, 2024

In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office. Wasssup by Budweiser The Super Bowl is where television ads come to dream big. The campaign communicates its value proposition across television, print, radio, and digital platforms.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Marketing Insider Group

MAY 10, 2023

Your hard work providing an excellent product or service goes to waste if no one knows about it. Digital services take you beyond the expensive traditional techniques of print ads, billboards, television commercials, and radio spots. How can a digital marketing agency help you stand out in a crowded market?

Marketing Agencies 2 265

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 265

Marketing Insider Group

APRIL 21, 2020

gross domestic product. That’s a clear advantage over mass media tactics, like television and print ads. This shows the value of the product or service through the customer’s selling points, not the brand’s. Purchasing a certain product? More than you might think can be accomplished in editing and post-production.

Planning 283

Planning Marketing Plans Video Marketing Content Marketing 283

LeadsRX

NOVEMBER 30, 2021

In early November, LeadsRx announced its LeadsRx Attribution™ product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming.

Multi-Touch Attribution 82

Multi-Touch Attribution Advertisements Advertising ROAS 82

Adobe Experience Cloud Blog

DECEMBER 3, 2019

Some, hoping to spur product sales, use performance video content to encourage click-throughs from social sites. Although you might be tempted to default to traditional television, bear in mind that a Quartz analysis of traditional television shows viewing time is up since 2003 only among those over age 50. Failing to test.

Creativity 157

Creativity Video Marketing Brand Identity Branding 157

Martech

AUGUST 17, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Crossing Minds’ e-commerce data enrichment product makes products more intuitively discoverable to customers.

Marketing AI 97

Marketing AI Advertising Agencies Paid Search Agency Television marketing 97

Biznology

JUNE 2, 2021

This triggered new, immediate, and innovative developments in media production, media-streaming services, new entertainment, and remote- education offerings. We are experiencing a new world of binge-watching, subtitles, looping, dubbing, and captioning as film, television, games, and other media accommodate a globalized audience.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Crimson Marketing

AUGUST 7, 2014

“Big data isn’t in itself the strategy,” says Paul Alfieri, Senior VP of Marketing at marketing software company Turn, “Big data is the enabler for a much richer, more personalized (product marketing) strategy.” Then he shows us how they adapted their product marketing in response to those insights across multiple marketing channels.

Marketing Management 100

Marketing Management Marketing & Strategy Marketing Strategy Product 100

Martech

APRIL 15, 2024

My role there was digital marketing and ecommerce, even though the ecommerce piece was a very limited presence because 3M is a B2B company — but they had some products that were more geared to the end user that we could have in our little Brazilian ecommerce store. Hispanic television network? A: That’s exactly the point.

Work Management 96

Work Management eCommerce Budget Programs Marketing Management 96

ClickZ

OCTOBER 14, 2020

It’s not enough to take creatives used for television or web and port them over to in-app as-is. As apps overtake television as the most popular mass media, it’s critical for brands to advertise where consumers are spending their time. A minute or 30 seconds may be fine for television, but even 30 seconds is too long for mobile.

Advertisements 124

Advertisements Advertising Mobile Advertising Effectiveness 124

Vidyard

JUNE 8, 2020

Vidyard is pushing the boundaries for video and television innovation and creativity at a time when the industry is both rapidly changing and heavily impacted by the current crisis,” said Sabrina Dridje, Managing Director of the Telly Awards. The Telly Awards is the premier award honoring video and television across all screens.

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Marketing Insider Group

NOVEMBER 28, 2022

For decades marketers were asked to tell the world “buy our stuff” and “Our products are awesome” to the most people with the highest frequency possibly. With so much fun stuff to do on our phones, we started to ignore boring and self-serving banner ads on websites and television. Source: SmartInsights.com.

Paid Search Agency 324

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 324

Biznology

APRIL 22, 2021

He has written and produced documentaries, studio-based and magazine series, commercials, public service announcements, promotional material, and news production. As well, he is the Executive Producer of a number of nationally broadcast documentary programs on public television.

Trends 104

Trends Media Broadcasting Television marketing 104

Martech

JULY 27, 2023

Dig deeper: The pitfalls and practical realities of using generative AI in your analytics workflow And here’s this week’s round-up: Constructor’s Attribute Enrichment improves online product catalog quality using deep learning and machine vision.

Marketing AI 91

Marketing AI Advertising Agencies Enterprise Management Paid Search Agency 91

Go Beyond SEO

OCTOBER 4, 2021

Television was a more pervasive and influential medium; the boundaries of fashion and the social contract were being pushed to the brink. Television gave them more access to information on all fronts. Swap out television for the internet, and much of what is described above can be said today. People were paying closer attention.

Television marketing 88

Television marketing Multi-Channel Amazon Validation 88

GreenRope

MARCH 12, 2020

While uncertainty looms and more businesses are requiring employees to work from home, you might be wondering, “How is this going to affect the productivity of the team and the business overall?” In fact, there are studies that prove how working from home can actually increase productivity when managed correctly.

Product 52

Product Wiki Work Management Marketing Automation Services 52

SocialPilot

JANUARY 15, 2024

OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content. As per Think with Google, 60% of viewers prefer watching videos online rather than on television. Wyzowl observed that 98% of the viewers watch videos explaining the product or service.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Martech

MARCH 16, 2023

The product line has also added closed-loop marketing measurement and attribution, as well as credit-informed marketing solutions. TruAudience offers a suite of privacy-first identity resolution, data enrichment, audience targeting and advanced analytics solutions.Neustar is a global information services and identity resolution provider.

Marketing Management 85

Marketing Management Advertising Agencies Psychographics Paid Search Agency 85

Vidyard

JUNE 8, 2020

Telly Award Winners Tell Great Stories ”Vidyard is pushing the boundaries for video and television innovation and creativity at a time when the industry is both rapidly changing and heavily impacted by the current crisis,” said Sabrina Dridje, Managing Director of the Telly Awards.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Interactive ads may include options to explore a product’s features, watch extended videos or even make purchases without leaving the content they are watching.

Marketing AI 89

Marketing AI Advertisements Advertising Trends 89

Kaon

FEBRUARY 28, 2019

Automation and access to ever-increasing amounts of data have sped up the rate of production as well as the diversity of product. Today, customers are less focused on product features and more on how the technology will lead them to improved outcomes. Cloud computing and micro-computing puts technology in almost everything.

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

Bannersnack

JULY 17, 2019

In a world where digital advertising has become more prominent than print and television (according to eMarketer), it can be an intimidating industry to navigate in. Nowadays, there are more platforms than ever that marketers and advertisers can use to boost brand awareness and promote their products/services.

Ads 109

Ads Emarketing Television marketing Advertisements 109

Zoominfo

JUNE 30, 2022

I have always loved the idea of media and I went to school for television, radio and film. I did the show and it was my first time on national television doing voices. We filmed (the show) and then we waited, of course, eight months for it to actually be produced and put out on television. That was my major.

Impressions 130

Impressions Lead Scoring Lead Ranking Television marketing 130

Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. “I’m actually shocked because I really just thought they were going to be regulated away, but yes, they started out with 32 million folks, so it’s happening.”

Advertising Agencies 133

Advertising Agencies Ad Exchange Paid Search Agency Marketing Proposals 133

Bannerflow

MAY 22, 2023

Connected TV or CTV as it is commonly referred to is the the integration of internet-connected features into traditional television sets which give users access to a variety of online content and services without having to leave their own homes.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Rain: The Growth Agency

JULY 6, 2022

By Kendra Tang, Programmatic Supervisor The Interactive Advertising Bureau (IAB) NewFronts, similar to television’s Upfronts, is an annual event showcasing publishers’ upcoming programming and “new” viewing formats to ad buyers. More specifically, the heart of the presentations circled around either product.

Television marketing 52

Television marketing Trends Social Media Advertisements 52

The Marketing Blender

NOVEMBER 30, 2022

Other forms of marketing, such as television or print advertisements, can be quite expensive. Through things like special offers, contests, coupons, product demonstrations, etc., And, thanks to the power of word-of-mouth marketing, your message can spread like wildfire, reaching an even wider audience. Cost-effective.

Social Media 104

Social Media Social Marketing Allocation Media 104

Digilant

AUGUST 30, 2023

The Impact of the Hollywood Strike on TV Before we jump into key trends, it’s important to note that this NFL season will launch at a unique time in television history. Sixty-nine percent of viewers used a second screen — typically a mobile device or laptop — to find more information about a product or service after seeing an ad.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Choozle

MARCH 20, 2024

Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. Audio advertising involves the promotion of products, services, or messages through auditory channels like radio, podcasts, or streaming music platforms.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Digilant

MAY 13, 2021

These numbers indicate that we’ve finally reached the tipping point where more consumers are choosing streaming services than traditional television formats like cable and satellite. . Connected TV (CTV) is a smart device where users can access streaming television, live television, and the internet for apps/browsing.

Paid Content 52

Paid Content Planning Marketing Plans Advertising Agencies 52