Digital B2B Marketing

APRIL 2, 2013

Ultimately most B2B marketers focused on lead generation come to the conclusion that banners don’t drive leads , print advertising is ineffective or telemarketing still reigns supreme. Assess the change in perception of your brand or product as well as the overall intent to purchase using attitudinal research (aka brand studies).

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Digital B2B Marketing

DECEMBER 1, 2011

However, like companies that once used telemarketing during the dinner hour, some companies are focusing on measurement and forget about their audience. Over the last six weeks, I asked people around me on my commute what they think of online ads for sites they recently visited or for products they recently looked at.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

DECEMBER 1, 2011

However, like companies that once used telemarketing during the dinner hour, some companies are focusing on measurement and forget about their audience. Over the last six weeks, I asked people around me on my commute what they think of online ads for sites they recently visited or for products they recently looked at.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

MARCH 21, 2012

Thankfully telemarketing during dinner has subsided, but marketers continue to look for ways to interject. The technology to suggest products to an identified individual based on their interests and purchasing behavior is widely used. Increased frequency is one way marketing stands out, but it often isn’t welcome.

Paid Search Agency 100

Paid Search Agency Telemarketing Ad Frequency Privacy 100

Digital B2B Marketing

FEBRUARY 17, 2014

Would you have been better off with more direct mail, content promotion or telemarketing? As you continue to strengthen the perception of your brand, through marketing and through the experience people have with your product and service, you will see these benefits. The Awareness Campaign Lie.

Advertisements 100

Advertisements Advertising Brand Identity Branding 100

Digital B2B Marketing

FEBRUARY 16, 2012

Lead generation: collecting registration information, often in exchange for content, in order to build a marketing database for email or telemarketing followup. Demand generation: the practice of creating demand for an organization’s products or services through marketing.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Lead Generation Demand 100