Zoominfo

JANUARY 11, 2021

Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Although each prospect is unique, your target audience will have some traits in common, based on industry, location, company size, etc. What is a Customer Profile?

Ideal Customer Profiles 162

Ideal Customer Profiles Profiling Enterprise Management Work Management 162

Tomorrow People

FEBRUARY 21, 2022

Discover how cognitive biases can influence how users adopt or reject new product features. Your product has improved. Feature adoption requires users to change the way they make sense of your product. This article shares some recommendations to consider when launching a new product feature, according to psychology.

Features 156

Features Product Tips Work Management 156

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

PathFactory

MARCH 21, 2024

Webinar Recap: Your B2B Buyers Make Their Purchase Decision While Anonymous It’s true: more buyers to your website are going to be anonymous—and that’s OK! ABM strategies that are informed by data and focused on in-market accounts help avoid dispersing funds and scattering efforts across multiple targets and audiences.

Purchase 52

Purchase Webinar Metrics Top of Funnel B2B 52

Trade Press Services

SEPTEMBER 4, 2023

Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. In fact, a whopping 91 percent of B2B professionals rank webinars as their favorite content format, and more than 54 percent take part in webinars at least once a week. Your theme is the cornerstone of your webinar’s success.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Martech

NOVEMBER 11, 2021

Director of Platform Product Marketing at ON24, while speaking at our recent MarTech conference, pointed to a Gartner report that found B2B buyers spend just 17% of their entire purchase journey with sales representatives. Engagement with target audiences will prove fruitless if marketers fail to provide meaningful digital experiences.

Webinar Metrics 118

Webinar Metrics Classified Ads Lead Scoring Lead Ranking 118

Porch Group Media

SEPTEMBER 13, 2021

With production at a standstill, there are simply fewer cars on the lot to sell. In this on-demand webinar, V12 focuses on actionable ways dealerships can drive business today to the service department. Learn More The post [On-Demand Webinar] How to Use Precision Targeting to Drive New Service Customers first appeared on V12.

First-Mover Advantage 52

First-Mover Advantage Webinar Metrics Demand Service 52

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. Educate This doesn’t mean education about your product. The goal is to engage the audience with new concepts, strategies, and information that add value before they use your product. Get MarTech!

Ideal Customer Profiles 109

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 109

NetLine

MARCH 6, 2024

In this post, we are going to explore how you can take advantage of this data to identify target accounts and gain a deeper understanding of your buyers’ needs. Image caption: Finding the best target accounts shouldn’t be like searching for a lost opportunity in the dark. But how do you do this?

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Did they download an eBook, attend a webinar, or do something else? Here’s a few ideas: Segmented product recommendations.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Salesforce Marketing Cloud

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? It puts your product at the center of the customer experience and buying journey. Watch & learn What is product-led growth? The result?

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

Zoominfo

JANUARY 11, 2021

Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Although each prospect is unique, your target audience will have some traits in common, based on industry, location, company size, etc. What is a Customer Profile?

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Enterprise Management Work Management 100

Porch Group Media

FEBRUARY 18, 2021

In fact, 76% of consumers have purchased a product they saw in a brand’s social media post, according to research by Curalate and two-thirds of consumers have increased online shopping because of the coronavirus (Qubit). The post [ON-DEMAND WEBINAR] Tips to Improve Your Facebook Ad Targeting first appeared on V12.

Paid Search Agency 52

Paid Search Agency Webinar Metrics Facebook Demand 52

Madison Logic

MARCH 6, 2024

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. This data-informed list is your target account list—and it’s foundational to your ABM strategy’s success. Here’s how.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Metadata

AUGUST 24, 2021

See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. Think about how thrilled you’d be to get 100 people to your first webinar. So, the first thing you need to hammer into your head is the webinar is not about the webinar. The bulk of the ROI comes after the webinar.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

Only B2B

FEBRUARY 21, 2024

It goes beyond demographics and past purchases to reveal your prospects’ active interest in specific products, services, or solutions. Think of things like downloading white papers, requesting demos, or attending webinars related to your offerings. There are two main types to understand: 1.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. From anywhere in the world, you have the power to gain interest in your product, gather valuable feedback from participants, and generate massive amounts of highly qualified leads. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Optinmonster

FEBRUARY 6, 2023

Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell?

Examples 91

Examples Product Work Management Marketing Management 91

Metadata

AUGUST 16, 2021

See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. Think about how thrilled you’d be to get 100 people to your first webinar. So, the first thing you need to hammer into your head is the webinar is not about the webinar. The bulk of the ROI comes after the webinar.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

Zoominfo

AUGUST 11, 2019

Among such strategies, webinars come out on top. Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. As these statistics show, webinars have become a favorite tactic of many B2B marketers: Over 60% of marketers use webinars as part of their content marketing programs ( source ).

Webinar Metrics 100

Webinar Metrics Paid Content Paid Search Agency B2B Marketing 100

SmartBug Media

MAY 20, 2020

Want your company’s webinars to be successful? Then promoting your webinar is absolutely essential. With all the time and work that goes into contacting potential speakers, setting up logistics, and creating content, it only makes sense to do everything you can to show off the final product. Inside product sections.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Full Circle Insights

SEPTEMBER 22, 2022

Depending on the product price tag, most buying groups in a B2B scenario comprise at least three and often as many as 23 people , which is driving the popularity the account-based marketing (ABM) strategy. How to Measure Your B2B Revenue Waterfall Webinars. Advanced B2B Marketing Analytic Hacks Webinars. «

Activities 52

Activities Account Based Marketing Marketing Qualified Leads Full Circle Insights 52

Trade Press Services Newsletter

APRIL 4, 2024

Benefits of Being a Podcast Guest As a podcast guest, thought leaders and companies can establish their credibility, expand marketing reach, and connect on a meaningful level with target audiences. Use the content for social media posts, blogs, email newsletters, webinars, slide decks, and how-to guides.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

SmartBug Media

MAY 14, 2020

In one of my previous blog posts, “ Guide to Setting Up Email Workflows for Webinars ,” I mentioned that smart content is a great idea if you want to target your follow-up emails to multiple segments without creating multiple if/then statements in a multi-step workflow. MQLs and SQLs who attended the webinar.

Webinar Metrics 105

Webinar Metrics Template Segmentation Hubspot 105

Metadata

NOVEMBER 1, 2023

Audience targeting has always been a B2B marketer’s kryptonite. Targeting is hard, and it won’t get easier when Google phases out third-party cookies next year, and companies (like Apple) put restrictions on the data you can use to target people. Here’s a call to all B2B marketers: Targeting doesn’t have to be a nightmare.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost per Lead Enterprise Management B2B Marketing 52

Marketing Insider Group

JANUARY 29, 2024

Creating SEO-Optimized Product Descriptions Writing product descriptions that both captivate readers and satisfy search engines is an art. The goal is to make it not just SEO-friendly, but also compelling and informative for your target audience. Think about your target audience. What would make them click?

Copywriting 229

Copywriting Optimization Marketing AI FAQ 229

Optinmonster

DECEMBER 14, 2021

Lead generation tools and software help you easily capture contact information from people interested in your company’s product or service. If visitors are already looking at your website, they are already interested in your services or products. What Is a Lead Generation Software/Tool? Even better?

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Circle Studio

JANUARY 30, 2020

Many B2B companies are already leveraging webinars as part of their content marketing and thought leadership efforts. As with any marketing tactic, a successful and effective B2B webinar is ultimately a byproduct of proper planning and execution. Webinars are a powerful way to reach and engage prospects and generate leads.

Webinar Metrics 96

Webinar Metrics Tips Contingency Planning B2B 96

Delivra

AUGUST 30, 2021

Product News September 2021. But, with our most recent release, you can now send highly targeted and personalized text messages. We’re excited to announce Delivra’s Product Documentation Hub, a network of helpful documentation that will assist in making your Delivra experience a smooth one! August 2021 Product News .

Product 52

Product SMS API Privacy 52

SalesIntel

MARCH 22, 2024

We have compiled insights from top sales experts in various SaaS companies across different industries and target markets. In a recent webinar , Jason Bay, CEO of Outbound Squad, provided valuable insights and strategies to help sales professionals enhance their cold-calling effectiveness. Let’s get started!

Cold Calling 52

Cold Calling Product Tips Enterprise Management 52

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. Your buyers are definitely among them, and with a little creative targeting, you can find them. Okay, not just kind of.

Demand Generation 98

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 98

ClearVoice

MAY 19, 2020

Why webinars are trending. If you haven’t investigated the opportunity found in webinars, here’s your friendly nudge. Especially during a time where everything requires a virtual component, webinars are not only a way to connect with others in your industry but an avenue to draw in more business and demonstrate your expertise.

Webinar Metrics 111

Webinar Metrics Tools Brand Identity Branding 111

Hubspot

AUGUST 11, 2020

If you're like almost half of marketers , your answer probably includes ad placement and targeting. As we know, targeted ads are used to find the most qualified leads by showing audiences content that's relevant to them. Targeted ads connect you with the leads that are going to be the most interested in what you offer.

Work Management 101

Work Management Marketing Management Budget Programs Sales Qualified Leads 101

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. A solid launch process for a new product starts early.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

SpotMe Blog

NOVEMBER 15, 2023

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. One of the most impactful channels to use when launching a pharmaceutical product is strategic events. Webinars , eLearning, and virtual congresses also have a role.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Hinge Marketing

OCTOBER 22, 2020

It is the dilemma of content production. Different healthcare, business, political, and other events have made your target audiences withdraw a little bit. Watch the on-demand webinar: How B2B Research Can Supercharge Your Content Strategy. Watch the on-demand webinar: Fueling Your Marketing Engine with Research-Based Content.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

6sense

NOVEMBER 11, 2021

We’re really glad we recorded that webinar because it’s brimming with great stuff. We’ve already shared a few brilliant moments from the webinar in Part 1 of this blog series. In these transcribed excerpts from the webinar, Deepak provides a deep-dive into how Slintel taps into this invaluable — and often overlooked —information.

Webinar Metrics 62

Webinar Metrics Psychographics Marketing Analytics Tools Outreach 62