Stories that Sell

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How to Cue Up Hard-Hitting Customer Quotes

Stories that Sell

If the CIO is your target audience, quote the CIO or similar executive-level person from your customer company. • You can add the vendor''s product/company name. They should also have the vendor''s name or product name in there so that the audience knows what the quote is referring to. The rest depends on the person you’re interviewing. Interview the right people.

Customer Quotes That Compel and Sell in Case Studies

Stories that Sell

Ideally, quote someone that is similar to your target decision-maker. If your target buyer is a VP, quote a VP. For example, quote several people that were involved in the decision and usage of the product. In a customer story, quotes are the very voice of the customer, your sound bites. Without them, a story can feel flat. Studies have even shown that people who skim tend to read text that's called out in quotes more than the rest of a story. How do you use quotes for maximum impact? Here are a few tips: Get in Three 'Marquee' Quotes. Add More for Emphasis. Who to Quote.

6 Steps to a Strategic Shortlist of Featured Customers

Stories that Sell

Choose the products and services you need customer stories for. Perhaps a competitor is introducing a product and you want to show your edge. Or maybe you have a product or service with a number of new capabilities not represented in current case studies. These might be the first targets for case studies. Define your top TYPES of target prospects. Time it right.

How to Repackage Precious Case Study Content

Stories that Sell

Even better, those following your blog are interested in your particular topic, giving you the perfect target audience. Try submitting a story about your new product and see how that goes. Then try submitting a story about how a specific customer has succeeded with your product, and it changes things. Just make sure it focuses on best practices and approaches without heavily talking up your product or service. 3. When you announce news, such as a new product offering, pull an anecdote into your press release that ties the news to a customer’s success.

Content Methodology: A Best Practices Report

Engage with target. Organizations must not only understand the digital spaces where their target. Product and research divisions can provide dynamic. When Marriott began production on Two Bellmen, its award-winning short film, Beebe largely gave director Miguel Cabrera full reign to exercise his creativity. and crisis management, or even productivity. Content.

Spring 2016 Product Release Highlights

Captora

This next generation of products and services will simplify marketers’ ability to prioritize, launch, and optimize a portfolio of high performing campaigns across Search, Advertising, and Social channels. New Product Release Highlights. Want to see a full product demo? The post Spring 2016 Product Release Highlights appeared first on Captora Blog.

How Predictive Intelligence Helps B2B Marketers with Buyer Targeting

SalesPredict

Improve demand gen results by targeting in-market buyers. So how do you use the marketing automation and CRM systems you’ve invested in to improve buyer targeting and boost your demand gen results? Here’s how you can combine the wealth of available data with predictive solutions to improve your buyer targeting. How bad is it? said that they were very effective.

Improve Your Targeting Overnight With Data Segmentation

B2B Lead Blog

Most marketers actually know their target customer quite well. You likely know the size business you’re targeting, how many employees they retain, what their annual revenue is, and whether they are B2B or B2C businesses. Big Data Marketing Demand Generation Digital Marketing Product Marketing Database MarketingFor years, marketers have been building customer profiles.

Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? But many of your marketing targets are less visible. Finding enough of them to be useful is a major limitation for systems that rely on machine intelligence to help target marketing messages. This is where Mariana comes in.

Study: How Much of Your Content Marketing Is Effective?

And instead of relying on disruptive banner ads, brands are start- ing to get smart about targeting customers with original content. target, the calculated margin of error was approximately 1 percent. products.” I’d imagine that sentiment rings true for many marketers in all. the needs of their target consumers are way ahead of the game. Copyright © 2015 Contently.

How to Choose Target Accounts

LeanData

They all were tempting targets and just begging to be hit so you could win a prize. Figuring out the audience for your product, she learned, is much more difficult than it sounds. Product is looking for one thing. Finding your target accounts is best optimized using a combination of human intuition, historical results and data-driven science. Where should you be aiming?

How to use Product Hunt to boost your business

grow - Practical Marketing Solutions

By now you might have heard about Product Hunt  – a website and mobile app that ranks new products every day. There are seemingly posts every day about how Product Hunt made some startup thousands of dollars overnight, or brought in 12 new lucrative clients, or about how their servers nearly crashed under the sudden onslaught of traffic. How do I get on Product Hunt?

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

To help the system run smoothly, Lenovo has both dedicated internal Adobe teams, as well as full-time support people on Adobe''s payroll, which means the company spends equal amounts on both products and support services. ” And Lenovo uses just only two of Adobe’s eight solutions. Users can then specify the corporate roles they want to target. email-based targeting. pricing.

3 Ways To Improve Targeting: Just Avoid This Statement in Your Prospecting Emails

It's All About Revenue

At the end of each email, after the salesperson has detailed all the boilerplate reasons why their product/service is awesome, many conclude with some variation of the following statement: “If you are not the right person for me to be working with at your organization, please provide me with the contact information of the person who is.” Selling is hard, tireless work. Or Google.

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Definitive Guide to Planning a New Content Initiative

THE DEFINITIVE GUIDE 3 Table of Contents What is the primary purpose or mission of this content initiative? 4 Who is the target for this content initiative? 7 How long are we planning to keep this initiative going? 36 Which planning, production and workflow tools are you going to. purpose that delivers a specific value for the targeted recipient of this content. target.

How to Create Great, Targeted Content Based on Visitor Intent

Captora

Personalize your content by asking questions about your target buyers and becoming familiar with the context of the ‘visitor intent’— What do they want to read? Product Messaging. Name specific products or solutions that could solve your readers’ problems. The post How to Create Great, Targeted Content Based on Visitor Intent appeared first on Captora Blog.

OneSpot Offers Automated Content Selection Targeted at Long Term Results

Customer Experience Matrix

So when I saw that OneSpot calls its product a “content sequencing engine” you can bet they had my attention. This is a good example of applying artificial intelligence to reduce the workload on marketing departments so they can deliver more targeted messages at lower cost. Advertising audiences are selected by defining targeting criteria against standard Web audiences.

B2B vs. B2C: How Content Marketing Changes by Target Audience

Hubspot

When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. It’s clear that there are some significant differences to be addressed in the way content marketing changes for B2B versus B2C target audiences. B2C marketing is focused on price and the emotional satisfaction of obtaining the product.”.

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Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take.

Tony Zambito

Target (Photo credit: Wikipedia). I am a big baseball fan and a one-time want to be pitcher.  Hitting the target within the strike zone with a variety of different pitches is what separates Cy Young award winners from ordinary pitchers.  These two perspectives combined point to one of the key issues – targeting the wrong buyer. Getting On Target. Related articles.

B2B Marketing Trends for 2016

relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. will be forced to value "fit" over "reach" where they target the customers that fit. Better targeting, retargeting, and website personalization will replace the omnivore approach. meaningfully with different target audiences.

How B2B Marketers Can Leverage Social Media Product Advertising

KoMarketing Associates

Social media advertising has been making leaps and bounds in the level of sophistication, targeting capabilities and opportunities being presented to marketers. While The latest evolution is with the advent of product ads. Both Facebook and Pinterest recently announced two new types of product ads – Dynamic Product Ads (Facebook) and Multi-Image Promoted Pins (Pinterest).

Mobile Marketing Considerations for B2B Product & Content Marketers

Captora

For e.g. if your target is C level execs vs mid level managers, that will drive a very different kind of mobile experience. The post Mobile Marketing Considerations for B2B Product & Content Marketers appeared first on Captora Blog. ProductivityThis is Part 2 of a two part series, focused on the consumerization of the enterprise; specifically focusing on video and mobile.

Using Data for Targeted Marketing: Discerning Drivers from Distractions

CMO Essentials

Just as early sailors were able to use the stars for navigation with minimal technology, though; even the most minimally analytical-minded marketers can still use data for targeted marketing. They try to model out ideal buyer profiles, and acquire new contacts or target specific segments based on that data. Data for Targeting Builds on Relevance for Your Buyers.

Target Cartwheel: Social Shopping for Millennials

Synecore

It seems that Target may have finally found its way into the next frontier of digital retail. Within the last week, Target has launched Cartwheel, a responsive website which will eventually become an application that allows users to earn and redeem in-store savings via Facebook and their smartphones. As if I wasn’t already planning to make another purchase from Target.

B2B Marketing Trends for 2016

relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. will be forced to value "fit" over "reach" where they target the customers that fit. Better targeting, retargeting, and website personalization will replace the omnivore approach. meaningfully with different target audiences.

The Psychology of Behavioral Targeting Goes Deeper Than You’d Think

Content Standard

New research shows that the psychological effects of behavioral targeting might be a lot stronger—targeted ads may actually change how users feel about themselves, in addition to driving purchasing behavior. Serve a user an ad for a “sophisticated” product, and the user—knowing such ads are personalized—may actually feel more sophisticated herself. The Experiment.

Boost Demand Generation Using Target Ready Buyer Models

Tony Zambito

The promises of demand generation as well as content marketing are to overcome the hype and truly enable businesses to transform and adapt.  A critical way to do this – and admittedly easier said than done – is to become buyer-centered as oppose to product-centered.  Enabling Marketing and Sales with Target Ready Buyer Models. ©All rights reserved by Kenny Madden.

BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database

Customer Experience Matrix

This definition distinguishes CDPs from traditional marketing automation products, which do their own execution, and from real-time interaction managers, which lack persistent data stores. The system has two main capabilities, which are to maintain customer profiles and to deliver targeted messages. All of these become available as attributes on the customer profile, which in turn can create customer segments and drive targeted messages. This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Until now.

Targeting B2B Companies with Online Display and Social Media Advertising

NuSpark

The keys to effective banner advertising campaigns are targeting, message, and efficient pricing models. . Therefore, this is my third and final post in this series on display advertising targeting opportunities. For this post, I’ll review the opportunity to target actual businesses and company names.  Why would you want to target individual firms? Really. . LINKEDIN.

B2B Marketing Trends for 2016

relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. will be forced to value "fit" over "reach" where they target the customers that fit. Better targeting, retargeting, and website personalization will replace the omnivore approach. meaningfully with different target audiences.

4 Reasons Snapchat Lenses Are a Genius Ad Product

Contently

The lenses have also become a successful ad product for Snapchat. The core of the product consists of one-to-one snapping and the one-to-group Stories feature. Add the fact that Snapchat users are predominately millennials and you have yourself an ad product that can make thirsty CMOs froth at the mouth. They’re pretty cool, and people seem to enjoy using them. Scarcity.

Everstring Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution

Customer Experience Matrix

Everstring announced a $65 million funding round and new ad targeting product on Tuesday. (It also released a new survey on predictive marketing which is probably interesting, but I just can't face after last weekend’s data binge.) But the new product is what’s really intriguing. It confirms that Everstring has become a leader in the field despite its relatively late entry.

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How to Set Up a Promoted Tweet Campaign Targeting Keywords

NuSpark

Twitter recently launched a keyword targeting option for Twitter Ads.  It’s like Google AdWords-like targeting for Twitter.  I always thought it would make sense for Twitter to implement a keyword sponsorship options for advertisers. Keyword target examples:  gifts, buy flowers, Valentine, presents, date tonight, going to funeral. Below is a video of how it works. Retail.  .

Video Marketing Considerations for Product & Content Marketers

Captora

As a result, now more than ever, companies are embracing technology to drive productivity, communication and their own internal processes. Creation of video content is time consuming and often more expensive; so figuring out whom to target and focusing on those is a critical point. Enterprises have come a long way. Marketing is not left behind as part of this transformation.

HubSpot Launches Visionary New Product for Targeting Prospects

Hubspot

As marketers, we've also felt this pain, which is why we're excited to announce the launch of an exciting new product to address it. This ground-breaking product required tireless effort by our R&D team, over 100,000 hours of development time, and access to the world's top experts in engineering, vision sciences, and marketing. But we know there's more work to be done.

How do you use social media to promote a boring product?

grow - Practical Marketing Solutions

Here are some products that don’t measure very high on the Schaefer Sexy Scale©: Scissors. And yet each of these links back to a highly successful social media case study. I’d like to point to another unlikely boring product success to walk you through a system to figure out how a social media strategy might work for your boring product. This product is burritos.