Stories that Sell

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Customer Quotes That Compel and Sell in Case Studies

Stories that Sell

Ideally, quote someone that is similar to your target decision-maker. If your target buyer is a VP, quote a VP. For example, quote several people that were involved in the decision and usage of the product. In a customer story, quotes are the very voice of the customer, your sound bites. Without them, a story can feel flat. Studies have even shown that people who skim tend to read text that's called out in quotes more than the rest of a story. How do you use quotes for maximum impact? Here are a few tips: Get in Three 'Marquee' Quotes. Add More for Emphasis. Who to Quote.

How to Cue Up Hard-Hitting Customer Quotes

Stories that Sell

If the CIO is your target audience, quote the CIO or similar executive-level person from your customer company. • You can add the vendor''s product/company name. They should also have the vendor''s name or product name in there so that the audience knows what the quote is referring to. The rest depends on the person you’re interviewing. Interview the right people.

6 Steps to a Strategic Shortlist of Featured Customers

Stories that Sell

Choose the products and services you need customer stories for. Perhaps a competitor is introducing a product and you want to show your edge. Or maybe you have a product or service with a number of new capabilities not represented in current case studies. These might be the first targets for case studies. Define your top TYPES of target prospects. Time it right.

How to Repackage Precious Case Study Content

Stories that Sell

Even better, those following your blog are interested in your particular topic, giving you the perfect target audience. Try submitting a story about your new product and see how that goes. Then try submitting a story about how a specific customer has succeeded with your product, and it changes things. Just make sure it focuses on best practices and approaches without heavily talking up your product or service. 3. When you announce news, such as a new product offering, pull an anecdote into your press release that ties the news to a customer’s success.

B2B Marketing Trends for 2016

relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. will be forced to value "fit" over "reach" where they target the customers that fit. Better targeting, retargeting, and website personalization will replace the omnivore approach. meaningfully with different target audiences.

Target Your Best Prospects by Segmenting Your Best Customers

Modern B2B Marketing

You might separate your enterprise sales teams from SMB sales teams, and you may have different cost per new customer targets for enterprise and SMB. Here are four steps to segment your existing customers to target the right prospects: . 1. Increase Spend on Campaigns Targeting Core Prospects. Run More Campaigns Targeting Core Prospects. Calculate the Customer Value.

How Predictive Intelligence Helps B2B Marketers with Buyer Targeting

SalesPredict

Improve demand gen results by targeting in-market buyers. So how do you use the marketing automation and CRM systems you’ve invested in to improve buyer targeting and boost your demand gen results? Here’s how you can combine the wealth of available data with predictive solutions to improve your buyer targeting. How bad is it? said that they were very effective.

Why A Content Marketer Needs to Buddy Up with their Company’s Product Marketer(s)

ScribbleLive

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other. Our product marketer, Geoffrey Gualano, has poked fun at me for throwing around “Teamwork makes the dream work” on Slack (and he probably should because it’s a painfully cheesy line), but it’s very true within this context. In Conclusion.

Spring 2016 Product Release Highlights

Captora

This next generation of products and services will simplify marketers’ ability to prioritize, launch, and optimize a portfolio of high performing campaigns across Search, Advertising, and Social channels. New Product Release Highlights. Want to see a full product demo? The post Spring 2016 Product Release Highlights appeared first on Captora Blog.

B2B Marketing Trends for 2016

relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. will be forced to value "fit" over "reach" where they target the customers that fit. Better targeting, retargeting, and website personalization will replace the omnivore approach. meaningfully with different target audiences.

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

To help the system run smoothly, Lenovo has both dedicated internal Adobe teams, as well as full-time support people on Adobe''s payroll, which means the company spends equal amounts on both products and support services. ” And Lenovo uses just only two of Adobe’s eight solutions. Users can then specify the corporate roles they want to target. email-based targeting. pricing.

Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? But many of your marketing targets are less visible. Finding enough of them to be useful is a major limitation for systems that rely on machine intelligence to help target marketing messages. This is where Mariana comes in.

The Mind Behind Target’s Bold Bet on Creativity

Ceros

This post, The Mind Behind Target’s Bold Bet on Creativity , written by Andrew Littlefield , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. That’s the word Todd Waterbury and his team come back to again and again to describe the creative direction and marketing ethos of Target. Target Takes on Art Basel. Happy reading! Generous. says Waterbury.

How to Choose Target Accounts

LeanData

They all were tempting targets and just begging to be hit so you could win a prize. Figuring out the audience for your product, she learned, is much more difficult than it sounds. Product is looking for one thing. Finding your target accounts is best optimized using a combination of human intuition, historical results and data-driven science. Where should you be aiming?

3 Ways To Improve Targeting: Just Avoid This Statement in Your Prospecting Emails

It's All About Revenue

At the end of each email, after the salesperson has detailed all the boilerplate reasons why their product/service is awesome, many conclude with some variation of the following statement: “If you are not the right person for me to be working with at your organization, please provide me with the contact information of the person who is.” Selling is hard, tireless work. Or Google.

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B2B Marketing Trends for 2016

relevant and carefully targeted) content. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. will be forced to value "fit" over "reach" where they target the customers that fit. Better targeting, retargeting, and website personalization will replace the omnivore approach. meaningfully with different target audiences.

7 key roles in digital marketing

Biznology

The talent on my team is rare, and simply can’t be distributed to every marketing team in a company of 10,000 marketers and 7,000+ products. ” Naturally, if it is the thing your target audiences consume, having an expert content strategist is crucial. Using keyword research, SEOs look for opportunities to connect with their target customers. Content strategist.

How to Create Great, Targeted Content Based on Visitor Intent

Captora

Personalize your content by asking questions about your target buyers and becoming familiar with the context of the ‘visitor intent’— What do they want to read? Product Messaging. Name specific products or solutions that could solve your readers’ problems. The post How to Create Great, Targeted Content Based on Visitor Intent appeared first on Captora Blog.

Boost Demand Generation Using Target Ready Buyer Models

Tony Zambito

The promises of demand generation as well as content marketing are to overcome the hype and truly enable businesses to transform and adapt.  A critical way to do this – and admittedly easier said than done – is to become buyer-centered as oppose to product-centered.  Enabling Marketing and Sales with Target Ready Buyer Models. ©All rights reserved by Kenny Madden.

3 Reasons Targeted Data Is Critical To ABM

Sales Intelligence View

Regardless of your ABM approach, targeted, clean, accurate and shared account and contact data is […]. Products & Technology Targeting Intelligence Thought Leadership ABM account account based everything account based marketing B2B CRM insideview intelligence lead generation marketing Marketing Automation Sales targetingThis piece was originally printed in Chief Marketer. In the first part of this three part series on account based sales and marketing, learn why data is critical to ABM success. 1. Good data is the foundation of ABM success.

How B2B Marketers Can Leverage Social Media Product Advertising

KoMarketing Associates

Social media advertising has been making leaps and bounds in the level of sophistication, targeting capabilities and opportunities being presented to marketers. While The latest evolution is with the advent of product ads. Both Facebook and Pinterest recently announced two new types of product ads – Dynamic Product Ads (Facebook) and Multi-Image Promoted Pins (Pinterest).

B2B vs. B2C: How Content Marketing Changes by Target Audience

Hubspot

When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. It’s clear that there are some significant differences to be addressed in the way content marketing changes for B2B versus B2C target audiences. B2C marketing is focused on price and the emotional satisfaction of obtaining the product.”.

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Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take.

Tony Zambito

Target (Photo credit: Wikipedia). I am a big baseball fan and a one-time want to be pitcher.  Hitting the target within the strike zone with a variety of different pitches is what separates Cy Young award winners from ordinary pitchers.  These two perspectives combined point to one of the key issues – targeting the wrong buyer. Getting On Target. Related articles.

HubSpot Launches Visionary New Product for Targeting Prospects

Hubspot

As marketers, we've also felt this pain, which is why we're excited to announce the launch of an exciting new product to address it. This ground-breaking product required tireless effort by our R&D team, over 100,000 hours of development time, and access to the world's top experts in engineering, vision sciences, and marketing. But we know there's more work to be done.

How to use Product Hunt to boost your business

grow - Practical Marketing Solutions

By now you might have heard about Product Hunt  – a website and mobile app that ranks new products every day. There are seemingly posts every day about how Product Hunt made some startup thousands of dollars overnight, or brought in 12 new lucrative clients, or about how their servers nearly crashed under the sudden onslaught of traffic. How do I get on Product Hunt?

Targeting B2B Companies with Online Display and Social Media Advertising

NuSpark

The keys to effective banner advertising campaigns are targeting, message, and efficient pricing models. . Therefore, this is my third and final post in this series on display advertising targeting opportunities. For this post, I’ll review the opportunity to target actual businesses and company names.  Why would you want to target individual firms? Really. . LINKEDIN.

Everstring Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution

Customer Experience Matrix

Everstring announced a $65 million funding round and new ad targeting product on Tuesday. (It also released a new survey on predictive marketing which is probably interesting, but I just can't face after last weekend’s data binge.) But the new product is what’s really intriguing. It confirms that Everstring has become a leader in the field despite its relatively late entry.

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HubSpot Launches New Version to Deliver Better-Targeted Content

Customer Experience Matrix

discussed this a bit with HubSpot Chief Product Officer David Cancel, who joined the company when it acquired Performable, which was itself built on HBase. As I mentioned last week , the main exceptions to that rule today are the high-end marketing automation products, which were built for consumer marketing applications and assume a custom data structure. workflows (hah!

3 Steps To Highly Targeted B2B Facebook Ads With Predictive

Radius

Building A Highly Targeted B2B Facebook Ad Campaign. Like many other marketers, we achieve this by implementing digital advertising to increase brand awareness amongst our target audience. Since we were looking to target a broader audience, we decided to leverage the massive social presence of Facebook and their larger audience base. Enter Facebook + Radius.

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How to reach your customers at work or at home

Biznology

On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access. More touchpoints: target consumers during business hours, reach business people at home.

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BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database

Customer Experience Matrix

This definition distinguishes CDPs from traditional marketing automation products, which do their own execution, and from real-time interaction managers, which lack persistent data stores. The system has two main capabilities, which are to maintain customer profiles and to deliver targeted messages. All of these become available as attributes on the customer profile, which in turn can create customer segments and drive targeted messages. This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Until now.

How to Set Up a Promoted Tweet Campaign Targeting Keywords

NuSpark

Twitter recently launched a keyword targeting option for Twitter Ads.  It’s like Google AdWords-like targeting for Twitter.  I always thought it would make sense for Twitter to implement a keyword sponsorship options for advertisers. Keyword target examples:  gifts, buy flowers, Valentine, presents, date tonight, going to funeral. Below is a video of how it works. Retail.  .

18 Tips for Planning a Flawless New Product Launch

Hubspot

If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. From establishing the proper messaging and creating the assets to enabling your sales team and keeping momentum, there's a lot that goes into putting together a solid product launch plan. Pre-Launch.

Mobile Marketing Considerations for B2B Product & Content Marketers

Captora

For e.g. if your target is C level execs vs mid level managers, that will drive a very different kind of mobile experience. The post Mobile Marketing Considerations for B2B Product & Content Marketers appeared first on Captora Blog. ProductivityThis is Part 2 of a two part series, focused on the consumerization of the enterprise; specifically focusing on video and mobile.

Content Marketing: Products vs. Services [Infographic]

Crimson Marketing

Corporate Marketing Other Interesting Topics Product Marketing b2b marketing content marketing marketing concepts marketing message marketing services marketing solutions product marketing targeted marketing ( Matt Mansfield/1000 Content Ideas ).

OneSpot Offers Automated Content Selection Targeted at Long Term Results

Customer Experience Matrix

So when I saw that OneSpot calls its product a “content sequencing engine” you can bet they had my attention. This is a good example of applying artificial intelligence to reduce the workload on marketing departments so they can deliver more targeted messages at lower cost. Advertising audiences are selected by defining targeting criteria against standard Web audiences.

From Idea to Sale: Introducing a New Product

Crimson Marketing

Releasing new products can be crucial to your business growth and market competitiveness. Having a simple and focused plan for your company can make it an easier and somewhat painless process each time a new product is launched. Here are the basic steps to follow when customizing your own product launch plan: Brainstorming. Do people need the product? Feasibility.

10 Reasons why branding is even more important for start-ups

Biznology

Entrepreneurs are generally obsessed with a new product idea. conducted a workshop on branding with a group of ex-MIT inventors a few years ago, and used the theme/headline (borrowed from a friend, Wayne Cerullo ): “You Have a Great Product. Have an Innovative Product – But Will Enough People Care and Buy It? Now Forget It. What Can Branding Do to Motivate Customers?

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10 Easy Ways to Make Your Commute More Productive

Hubspot

But there''s good news for those of you who wish you could spend that time more productively. Check out this roundup of 10 free mobile apps that''ll make your commute more productive. Looking for other productivity tips? Read up on the science of productivity here.). 1) Create your to-do list for the day. What do you do to make your commute more productive?

A Product Executive’s Perspective On Unlocking B2B Data’s Latent Potential

Radius

As always, Dreamforce 2016 left attendees buzzing on a variety of new products, perhaps none more notable than Artificial Intelligence (AI) and Predictive Analytics. Marketers still need insights into their prospects, customers, and market to create more targeted campaigns that yield better results. Featured B2B Marketing B2B Data b2b marketing product perspective