| | | Stories that Sell | |  Product + Target | 3 articles |
| Page 1 of 1 | Previous | Next | STORIES THAT SELL DECEMBER 1, 2011 Customer Quotes That Compel and Sell in Case Studies Ideally, quote someone that is similar to your target decision-maker. If your target buyer is a VP, quote a VP. For example, quote several people that were involved in the decision and usage of the product. In a customer story, quotes are the very voice of the customer, your sound bites. Without them, a story can feel flat. Studies have even shown that people who skim tend to read text that's called out in quotes more than the rest of a story. How do you use quotes for maximum impact? Here are a few tips: Get in Three 'Marquee' Quotes. Add More for Emphasis. Who to Quote. | STORIES THAT SELL JUNE 3, 2010 How to Repackage Precious Case Study Content Even better, those following your blog are interested in your particular topic, giving you the perfect target audience. Try submitting a story about your new product and see how that goes. Then try submitting a story about how a specific customer has succeeded with your product, and it changes things. Just make sure it focuses on best practices and approaches without heavily talking up your product or service. When you announce news, such as a new product offering, pull an anecdote into your press release that ties the news to a customer’s success. | | | | | |
| STORIES THAT SELL JULY 13, 2010  Case Study Copywriters: Where’s Your Cheat Sheet? But as much as they target a certain number of case studies or success stories a month or quarter, starting still depends on if and when the customer is ready. If you haven’t written for a client in a few months, the details may be fuzzy – especially if you work with multiple clients (or really technical products) like many writers. What goes on it? Who uses them? Share | |
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