Paul Gillin

MARCH 22, 2022

Recent advancements in artificial intelligence (AI) have made it possible for businesses to personalize their products and services like never before. As AI gets better at understanding human behavior, we can expect even more personalized products and services. There are many benefits to using AI for customer segmentation.

Marketing AI 50

Marketing AI Automation Customer Satisfaction User-Generated Content 50

Paul Gillin

JANUARY 26, 2016

It’s time for B2B marketers to let go of their obsession with perfect production values and get on with just putting good content out there for customers and prospects.” – Elizabeth Williams (l.). If your marketing is great but your product is bad, that, ultimately, means your marketing is bad, too.” – Carla Johnson.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

OCTOBER 19, 2011

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. Conventional wisdom holds that product samples need to be distributed on the street or unsolicited to the mail. Use Facebook for sampling.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

MAY 13, 2016

While Adobe uses CMO.com to build thought leadership, it maintains a strict church-state separation between ownership and the editorial product. The target audience is not Cisco’s traditional CIO customer but board room executives. My only quibble is the need to click through twice to get from a homepage headline to a source story.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Paul Gillin

MAY 13, 2010

Messages are often focused on selling a solution rather than solving a problem, but people don’t care about your product; they care about what’s troubling them right now. Then ask them to tell you what your company does, what problems you address and who the target customer is. Are you optimized for search? Let your people go.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

JULY 29, 2010

The company is attacking the labor problem by making curators more productive rather than trying to replace them. The two founders started out targeting professional editors, but I think the opportunity is much bigger. Other than that, my pay has amounted to a couple of free lunches.

Curation 50

Curation Enterprise Management Web 2.0 Work Management 50

Paul Gillin

DECEMBER 7, 2010

I was a target many times, as was IDG Chairman Pat McGovern. The product of a large Irish Catholic family from Boston, he eschewed religion and demonstrated little interest in relationships during much of the time I knew him. The more pompous or self-important the speaker, the more devastating Tom was. He was just such a great guy.

Design 50

Design Impressions Ad Agencies Studies 50