Marketing Interactions

MARCH 22, 2022

Today, change is rampant which makes budgets a moving target. Think about product-led growth (PLG). It’s also interesting to note if their focus is solely on product information vs. information about outcomes. There’s also value in the business case and being able to quantify whatever your product promises to help them achieve.

Work Management 62

Work Management Marketing Management Ideal Customer Profiles Sales Qualified Leads 62

Marketing Interactions

JUNE 4, 2017

Pushing product: it’s what B2B companies have been doing for years. We target them based on what we want to achieve rather than making them the hub from which we pivot. We need a campaign for Q2 to generate #X leads/demands for product A. Will the content you’re developing serve your target list of accounts?

Account Based Marketing 64

Account Based Marketing ABM Lead Scoring Lead Ranking 64

Marketing Interactions

NOVEMBER 2, 2021

Easy – they’re everywhere your target audience is…. From marketing to product to sales to customer success to UX designers, and more. Ask them to include the role of the person, industry, company, the related problem, and product along with the question. Will it work for our products? Invite all contributions.

B2B 75

B2B B2B Sales Webinar Metrics Buy 75

Marketing Interactions

AUGUST 15, 2021

Product pages can fall somewhere in the middle. Do they only arrive on your site via search or a targeted display or social ad? What I mean by this is that if the “lead” is reading your blog content but not looking at your product or solution pages or Why Us? Are they staying long enough to read the content on the page?

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Interactions

SEPTEMBER 30, 2018

Unfortunately, the following recent research findings indicate not a lot has changed since I wrote my book four years ago: 55% of B2B marketers somewhat or strongly agree that they have difficulty getting their message and content in front of their target audience. Bridge the Gap , 2018, Ytel]. Widen Connectivity Report , 2018.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

Marketing Interactions

JANUARY 3, 2022

The curiosity gap – the distance between what your buyers and customers know and want to know – is a moving target. It’s subtle, but it’s a difference that your buyers and customers will notice based on context and their familiarity with your product. Don’t forget that customers adopt the “lingo” that goes with your products.

B2B 69

B2B Paid Search Agency Lead Scoring Lead Ranking 69

Marketing Interactions

APRIL 21, 2017

As B2B marketers have adopted content marketing, many have found themselves on the hamster wheel of content production. The attributes of hirable content include: Relevance to a specific, defined target audience (persona). Volume has become the rallying cry, rather than purpose, meaning, and experiences. More isn’t always the answer.

Content Marketing 60

Content Marketing Planning Marketing Management Paid Search Agency 60

Marketing Interactions

SEPTEMBER 9, 2021

It’s the type and focus of the information that’s the issue–usually all about your product and functionality. What this means is focusing on the buying committees within target accounts that fit your company’s ideal customer profile (ICP). And this isn’t because sales reps don’t have and share information or add value.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing B2B ABM 62

Marketing Interactions

NOVEMBER 29, 2021

Buyers hate this because they know they’re going to marked as a lead and bombarded with email, phone calls, and other intrusive attempts by marketers and sales reps trying to place their products. This also results in increased attention and engagement with your target customers. They hate it because they’re not ready.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

Marketing Interactions

JANUARY 30, 2017

We’re asking them to think differently than they are today by adopting the approach or product we’re certain can help them reach their goals. They are also more responsible for revenue goals with 82% saying their goals align with revenue targets. And that’s just what we’re asking our audiences to do. But then, neither is change.

B2B Marketing 73

B2B Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 73

Marketing Interactions

JUNE 23, 2017

And, you’ll find that speaking to her will be relevant to many in the target audience because her story is based on the commonalities discovered during the persona creation process. “A Improve productivity by creating a flexible work plan that reduces the number of FTEs needed. Which one of these inspires you more?

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64

Marketing Interactions

MAY 23, 2018

Sales – create urgency for buyers to take action to acquire your products. How will you get your target audience to opt-in to your SMS campaign? Product arrivals. Product updates. Loyalty – ensure your buyers return and buy more to build customer lifetime value (CLV). Special promotions. How-to tips and advice on X.

SMS 58

SMS Campaigns Marketing Automation Services Urgency Marketing 58

Marketing Interactions

MAY 23, 2018

Target Your Audience. There are several contributing factors to this problem, including: You know too much about your products which makes you biased about what information you think will be useful to your buyers. Content can’t speak effectively to more than one audience. The problem is in how that approach is taken.

Planning 118

Planning Paid Search Agency Content Marketing Marketing & Strategy 118