Customer Experience Matrix

FEBRUARY 7, 2012

Like dynamic content, it reduces the complexity of marketing programs while allowing them to be more targeted. They used to be fairly rare but are now available in more than half of the core products. The rest have long been standard for consumer marketing automation products and enterprise B2B.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

AUGUST 20, 2012

Less predictably, there’s little change in reporting, CRM integration, database design, features targeted at ease of use, content creation, and pricing models. Well, there’s little change in basic marketing capabilities but that's just because pretty much everyone already has them.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Marketing Report 120

Customer Experience Matrix

JANUARY 27, 2021

They believe – based no doubt on what buyers are telling them – that companies still want to buy an integrated product that meets their needs without any assembly required. Some already provide an integrated marketing suite; the others can expand in that direction on their own or through combinations with other products.

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

Customer Experience Matrix

OCTOBER 18, 2006

[x+1] ( www.xplusone.com ) offers some pretty intriguing technology for online conversion optimization—that is, it automatically identifies customer segments based on behavior and demographics and determines the most productive offer for each segment. It would be interesting to see a simple explanation of such a complicated product.

Paper 120

Paper Product Banner Ads Banners 120

Customer Experience Matrix

SEPTEMBER 3, 2018

A recent Sizmek study found that 77% of marketers predicted data regulations such as GDPR would make targeting audiences with third party data increasingly difficult. Ads appearing on brand-unsafe Web pages is a problem when ads are targeted at individuals, a primary use for third party data.) The expectations are real.

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

Customer Experience Matrix

MAY 24, 2017

In concrete terms, this often means cross-selling into product categories the customer hasn’t yet purchased. While this isn’t a new tactic, Coherent Path improves it by identifying intermediary products (on the "path" to the target) that the customer is most likely to buy now. The system can manage other channels than email.

Promotion 176

Promotion Lead Ranking Lead Scoring Optimization 176

Customer Experience Matrix

OCTOBER 14, 2019

None of this marks the end of the advertising industry or even of targeted online advertising. Pre-Internet advertising wasn’t as targeted or measurable as today’s display and social ads, but it did work. This probably wouldn’t be quite as effective as individual-level targeting, although I don’t recall any studies that prove this.

Privacy 149

Privacy Advertising Agencies Advertisements Advertising 149

Customer Experience Matrix

MAY 2, 2021

It could easily take years for the in-house system to catch up with the refinements of a mature purchased product, and the purchased product will also be improving during that time. This is especially helpful if the targets are legacy systems that are difficult to work with.

Work Management 292

Work Management Marketing Management Buy Ad Building 292

Customer Experience Matrix

MAY 5, 2016

But Engagio's latest product, Engagio PlayMaker, actually does occupy a space in between marketing, sales development, field sales and customer success by connecting them without replacing existing marketing automation, CRM, or customer success systems. Target account lists can be built within Engagio or imported. But I digress.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Service Paid Search Agency 120

Customer Experience Matrix

JANUARY 3, 2021

Still closer to home for marketers, we’ve seen a new appreciation for the importance of customer experience, specifically extending past advertising to include product, delivery, service and support. If the obsession of the past decade has been targeted advertising, the obsession of the next decade will be superior service.

Work Management 248

Work Management Marketing Management Software Paid Search Agency 248

Customer Experience Matrix

JANUARY 20, 2016

But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing. B22B lead generation vendor True Influence today announced a new product to help fill these gaps. So, what distinguishes InsightBASE from other intent-based products?

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

MAY 24, 2014

Since then, Acxiom purchased online/offline identity matching vendor LiveRamp and SAP bought behavioral targeting vendor SeeWhy , tag management vendor Tealium announced connectors to several email platforms, and the Phillies lost nine of 14 baseball games. That last item is just included to see if you’re paying attention.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Acquisitions 120

Customer Experience Matrix

APRIL 13, 2017

It can also build a product catalog either by scraping product information directly from the Web site or by importing batch files. It achieves this magic through the previously-mentioned Javascript tag, which can superimpose Monetate-created components such as hero images, product blocks, and sign-up forms.

eCommerce 120

eCommerce Personalization Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

MARCH 24, 2015

At pretty much the same moment I was publishing my post on the merger of martech and adtech into madtech , Adobe was announcing its latest marketing products, including a press release on uniting “ Data-driven Marketing and Ad Tech ”. Of course, the products have all been modified to some degree since their acquisitions.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Planning 120

Customer Experience Matrix

MARCH 13, 2018

Some even sell personal data, especially if they’re selling ads targeted with such data. On the plus side: unlike most products in this list, Dabble is up and running. This sounds like a lot of other products except that Nucleus’ technology does it without a mobile app. (It Payment mechanism is old-school gift cards.

Personalization 120

Personalization Ad Exchange Mobile Advertising Loyalty 120

Customer Experience Matrix

AUGUST 27, 2015

In fact, the relationship is so obvious that it almost seems unnecessary to lay it out: predictive vendors help marketers find accounts to target; ABM helps marketers reach target accounts. This could mean selecting the best people to reach within targeted accounts or selecting the most effective ad placements to reach those accounts.

Account Based Marketing 120

Account Based Marketing Work Management Analytics Linkedin 120

Customer Experience Matrix

JUNE 14, 2013

Semantic engines can extract information such as executive changes and product announcements from press releases and social media profiles. Predictive models can show how different attributes correlate with targeted behaviors such as purchasing a product.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

AUGUST 2, 2018

Treasure Data will operate as a separate business under its existing management and will continue to sell its product to marketers as a conventional Customer Data Platform. More broadly, there are other kinds of data, such as product and location information, which also should be considered in their own terms.

Enterprise Management 120

Enterprise Management Buy Marketing Management Vendors 120

Customer Experience Matrix

APRIL 15, 2014

More concretely, “make money” is a goal; “make money by building high quality products for which customers will pay a premium” is a strategy. You still have to deliver a reasonable degree of customer intimacy, just as you still have to deliver a reasonable degree of product quality. It would start with strategic options.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Planning Business 120

Customer Experience Matrix

NOVEMBER 6, 2017

Here’s a quick look at two products that tackle different parts of the attribution problem: content measurement and advertising measurement. It compares this with the clients’ target cost per actions to determine where they are over- or under-investing. It launched its first product in 2014 although attribution came later.

Marketing AI 120

Marketing AI Click Fraud Paid Search Agency Allocation 120

Customer Experience Matrix

JUNE 13, 2016

This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. The prospect of seamlessly integrating third party data with a company’s own sales and marketing products is intriguing, although neither Salesforce nor Oracle has done much with it.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

Customer Experience Matrix

NOVEMBER 19, 2015

I recently had a discussion along those lines with Charlie Tarzian and Neil Passero of The Big Willow , who argued that account based marketing must extend beyond reaching target accounts to include messages based on location and intent. What makes this worth the trouble is it can double the number of devices linked to target companies.

Account Based Marketing 72

Account Based Marketing Intent Data Intent ABM 72

Customer Experience Matrix

JUNE 3, 2017

Instead, consider it a personalized messaging* product that offers loyalty as a bonus option for marketers who need it. SessionM can also accommodate non-customer data such as lists of products and retail stores. Automated product recommendations are due later this year. Message Selection: SessionM is organized around campaigns.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Customer Experience Matrix

OCTOBER 1, 2011

The promise of the Web here is in targeting consumers with the right offers and improving the interactivity with consumers to make a buying transaction happen from start to finish. It is essential for targeting. Historically, non-targeted mass offers have been worth $.50 Here are top 10 insights that might be worth considering.

Conference 120

Conference Mobile Advertising Lead Ranking Lead Scoring 120

Customer Experience Matrix

JULY 25, 2014

It gives LinkedIn more tools to expand its marketing offerings and lets Bizo use LinkedIn data to improve targeting within its own products. and providing connectors to dozens of ad targeting, site customization, testing, and analysis systems. The Bizo purchase, priced at $175 million , makes perfect sense.

Marketing Management 120

Marketing Management Linkedin Buy Privacy Policies 120

Customer Experience Matrix

AUGUST 24, 2016

Let’s continue the series by looking at differentiators related to Target Scoring, the second sub-function related to the ABM process of identifying target accounts. As the Guide defines it: Vendors in this category use statistical techniques to select target accounts.

Lead Ranking 120

Lead Ranking Vendors Account Based Marketing Lead Scoring 120

Customer Experience Matrix

NOVEMBER 4, 2014

It’s just over one year since I first spoke with Lytics *, which at that time was (accurately) calling itself a Customer Data Platform but had not yet released a beta version of its product. All told, the company has prebuilt connectors with more than 80 software-as-a-service products. But perhaps I’m getting ahead of myself.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Customer Experience Matrix

OCTOBER 24, 2014

Back in, say, 2008, a product like this would be big news. CRM users see a ranked list of customer records with a system-assigned persona derived using advanced natural language processing, suggested actions such as which products to offer, and the key data values that influenced the ranking. The final differentiator is flexibility.

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

Customer Experience Matrix

MAY 21, 2015

What the conference did offer was a detailed look at Teradata’s current marketing applications, vision, and product roadmap. Perhaps inspired by the venue, the Teradata folks did a lot of (metaphorical) kimono opening at the event, detailing their product plans in ways I rarely see in public. Maybe that’s the nature of roadmaps.

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Customer Experience Matrix

JUNE 22, 2011

The strategic significance of the announcement seems more important than the actual product enhancements. Adobe describes its scope as nothing less than optimizing customer experience and marketing spend across the entire customer journey, from first learning about a company through validation, purchase decision, product use, and commitment.

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 1, 2014

But Launchpad does provide a way to assemble audiences and execute outbound promotions, placing it somewhere between simple email systems like Constant Contact and full-scale marketing automation products. The core of Launchpad is its list selection interface. Retargeting can be done through email lists or ad pixels.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

Customer Experience Matrix

JUNE 2, 2015

What’s more important is that the segments can use a wide range of data including online behaviors, attributes from CRM and other systems, predictive model scores, and product information from catalogs. This means that Web display ads, site personalization, and anonymous visitor targeting aren’t part of the mix, aside from retargeting.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Multi-Channel SMS 120

Customer Experience Matrix

FEBRUARY 19, 2018

The system uses a history of marketing messages and results to predict the change in revenue (or other target behavior) that will result from sending a particular message to a particular individual. One typical use is deciding how much to bid for a display ad impression; another is to choose products or offers to make during an interaction.

Allocation 120

Allocation Paid Search Agency Analysis Comparison 120

Customer Experience Matrix

APRIL 17, 2015

This was a common limitation among early B2B marketing automation products but many have removed it over the years. Again, this is pretty standard retargeting and look-alike targeting, with the advantage of tailoring messages to people in different stages in Marketo campaigns.

Marketo 120

Marketo Enterprise Management Mobile Advertising Salesforce.com 120

Customer Experience Matrix

APRIL 11, 2011

MarketShare and [X+1] announced an alliance last month to combine MarketShare’s cross-channel analytics with [X+1]’s digital targeting. Scalability was covered [X+1] itself, which announced extension of its Media+1 audience targeting platform to combine information from direct media buys and ad exchanges. television) is a happy bonus.

Conference 120

Conference Advertising Channels Ad Frequency Ad Exchange 120

Customer Experience Matrix

DECEMBER 4, 2012

The reason may be that B2B marketing automation products have a narrower scope than B2C systems, meaning there’s less advantage in creating vertical editions. But while I see just a few general systems trying to become vertical specialists, I do keep finding specialist products trying to serve additional markets.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Customer Experience Matrix

AUGUST 8, 2015

It’s data that tells you an addressable individual is interested in your product. So most third-party intent data is based on visits to Web pages whose content attracts prospective buyers of specific products. But I’m including it here because so many retargeting vendors describe their products in terms of intent.

Intent Data 120

Intent Data Intent Bombora Top of Funnel 120