Remove target

Cintell

article thumbnail

The Right Customer at the Right time

Cintell

Data processing centers can be established to identify and segment distinctive buyer personas, provide intelligence on their behaviors, pinpoint relevant content and target optimal channels for optimal customer engagement. Follow thought leaders in targeted industries and topics on social networks. Finding the right place.

article thumbnail

How to Create Your Buyer Persona: the What, the Why, and the How

Cintell

After making an initial market assessment, determining buyer personas is the next logical step in defining marketing, product, and the overall business strategy. After all, business and product development, as well as marketing activities, all come from knowledge about the target audience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Cintell Partners with the Customer Intelligence Institute to Help Companies Better Understand Their Customers

Cintell

The Cintell, Customer Intelligence Institute partnership will focus on targeting buyer persona strategies to increase sales and improve marketing driven campaigns. Their focus is B2B companies struggling with customer intelligence and need help hitting growth and revenue targets. says Terry Suppers, Chief Customer Officer, Cintell.

article thumbnail

29 Ways to Use Your Personas

Cintell

Tag contacts to persona and segment your database to improve targeting and lead gen campaign results. Leverage personas to understand the appropriate buying committee at target accounts for account based marketing. Train new employees on persona segments just as much as you train them on your products and services.

article thumbnail

38 Handy Stats to Prove the Value of Personas

Cintell

Focuses messaging; increases precision of targeting. Instills shared understanding between marketing, sales and product. Improves sales productivity. New product launches: Ex: $1B+ Global Workforce Management Software saw 28% higher campaign response rate (SiriusDecisions). SiriusDecisions). DemandGen). SiriusDecisions).

article thumbnail

Live Blogging from the SiriusDecisions Forum on Operationalizing Personas

Cintell

” “If you’re not being audience-centric, then you’re being product centric. People don’t care about your product until they figure out how it connects to their problem.”. Channel marketing can benefit from training partners with knowledge and insights about target buyers, not just the product features you’re promoting.

article thumbnail

Cintell and Salutary Data announce a partnership that brings customer intelligence and B2B data together to deliver high quality leads

Cintell

We are excited to partner with Cintell and its unique persona- based platform and 21st century technologies through which our B2B Customer Intelligence & Data delivers and results in higher productivity and connections from the sales and marketing efforts of Cintell’s customers” said Scott Gordon, CEO and Founder of Salutary Data.