Buzz Marketing for Technology

APRIL 4, 2013

Current smartphone technology allows for nearly infinitely granular targeting based on behavior, third party data, contextual data like location, and universal sign-in profiles. This is just a refinement of existing approaches to targeting. While interesting, however, this is not what I am talking about. It’s nothing new.

Mobile Advertising 100

Mobile Advertising Psychographics Mobile Marketing Broadcasting 100

Buzz Marketing for Technology

SEPTEMBER 12, 2012

Posted in behavioral targeting Customer Experience Online Shopping. Wasn’t ready to purchase the product. Product prices higher than they were willing to pay. Wanted to save products to the cart for lower comparison. Wanted to compare prices on other sites. Shipping costs were listed too late in the checkout process.

Forrester 100

Forrester Pricing Price Comparison 100

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. Are the products and options presented meaningfully on a small screen? Depending on a brand’s particular offer and target market, including a Spanish-language path for customers, may be worth testing and refining.

Mobile Advertising 100

Mobile Advertising Advertising Agencies CMO Mobile Marketing 100

Buzz Marketing for Technology

MAY 22, 2013

Clearly Amazon and Wal-Mart have different product sets. They also don’t overlap 100% in target customer bases, and there are a bunch of other things that are fundamentally different about their models… But for the sake of oversimplification, let’s say that all Wal-Mart has to do to rise to ecommerce supremacy is up the online ante.

Amazon 100

Amazon eCommerce Fulfillment Marketing & Strategy 100

Buzz Marketing for Technology

OCTOBER 10, 2013

Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. Should each customer see the exact same offers, options, products and pages? Which offers, products or promotions should you present to which customer? Should every visitor to your website be treated the same? Ditch the Rules; Get Automated.

eCommerce 100

eCommerce Cross-Selling Loyalty Top of Funnel 100

Buzz Marketing for Technology

MAY 15, 2013

The ambitious CMO knows that their company site must be more engaging than the competitions’, as well as a place that customers trust, valuing the available products, services and information on offer. Product recommendations and other offers are then provided based on what the various groups are most likely to purchase.

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Buzz Marketing for Technology

DECEMBER 15, 2009

I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. Away games” will be the norm for your more opinion related content and the corporate website will be the place where you go to get just the more official product or service related content.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

OCTOBER 12, 2011

It was easy for media agencies to find your target, and almost as simple to measure the response. It worked when you were basically interrupting what your target audience was doing—watching TV. And it’s hard to remember when selling products online used to be a foreign idea. Are you working to get in sync with your consumers?

Social Media 100

Social Media Social Marketing Advertising Agencies Media 100

Buzz Marketing for Technology

DECEMBER 15, 2009

I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. Away games” will be the norm for your more opinion related content and the corporate website will be the place where you go to get just the more official product or service related content.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

OCTOBER 18, 2013

Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them. Does product pricing influence the purchase decisions of your customers? Reach the right audience.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

SEPTEMBER 7, 2011

In my session I will elaborate on over a dozen proven social media strategies from brands like Dell, Jive, Avaya, SAP and the NCAA to establish targeted social media programs that delivered real results.

Facebook 100

Facebook CMO Social Media PR 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? When you give great customer support or have a great product – why not activate the social channels to accelerate their word of mouth. Earned 2000 product recommendations.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Buzz Marketing for Technology

OCTOBER 5, 2011

The idea focused on how I could show the IAB MIXX audience how to target marketers like themselves with real-time data. Real-time data can give you incredible Intelligence and can make marketing decisions like sponsorships, product placements, advertising, and content development much easier!

Paid Search Agency 100

Paid Search Agency Network Marketing Social Networks Advertisements 100

Buzz Marketing for Technology

MAY 16, 2012

With the data, smart marketers can make mid-stream changes to the expressed interests and attitudes of their target audience. At the heart of this is technology and an interpretation methodology that offers deep insights and takes the guesswork out of marketing.

Social Marketing 100

Social Marketing Marketing & Strategy Social Media Opinions 100

Buzz Marketing for Technology

MAY 30, 2012

Build a good product, spend a little bit of money on “virality” and then you can avoid keeping a big marketing team, they say. In other words, CMOs are often let go when large and important campaigns get lackluster results: a new product launch being flubbed, a rebranding project failing to deliver results, and so on.

Advertising Agencies 100

Advertising Agencies CMO Enterprise Management Paid Search Agency 100

Buzz Marketing for Technology

JANUARY 30, 2013

Many brands initially diverted QR Codes from its initial purpose by jumping on the bandwagon as something new and exciting that allowed them to leverage the exploding mobile market to interact with real world products. If they were a marketing product instead of a free to use technology QR codes would have been forgotten a long time ago.

Brand Identity 100

Brand Identity Branding Mobile Advertising Click Rate 100

Buzz Marketing for Technology

JANUARY 19, 2010

I would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products. I would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Digg B2B 100

Buzz Marketing for Technology

FEBRUARY 17, 2016

This webinar featured James Hilliard (@ hillyprods ) President & Executive Webcast Producer for Hilly Productions, Bree Baich (@ BreeBaich ) Transmedia Mastermind “The Storyteller“for SAS Institute and Jamie Turner (@ AskJamieTurner ) CEO of SIXTY. This webinar was sponsored by Citrix GoToWebinar.

Viral Marketing 100

Viral Marketing Storytelling Webcast Content 100

Buzz Marketing for Technology

NOVEMBER 25, 2008

A veteran Silicon Valley marketer, Guzeman founded the Mindpik consultancy in 1988 to develop sales and marketing programs for new product launches, startups and turnarounds. Guzeman directs all of Mindpik's efforts to build business plans for capital acquisition or sales of companies or products to targeted markets.

Advertising Agencies 100

Advertising Agencies Planning Work Management PR 100

Buzz Marketing for Technology

MARCH 14, 2012

Bootleggers needed to distribute their illicit products, and they typically used small, fast vehicles to better evade the police. Pockets of highly engaged fans that could make great targets for some brands will be overlooked. For NASCAR this is a lost revenue opportunity and for brands this is a lost awareness opportunity.

Network Marketing 100

Network Marketing Advertisements Advertising Distribution 100

Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. It also implies there will be a beginning and, somewhere down the road, an ending.

Social Media 100

Social Media Campaigns Media Digg 100

Buzz Marketing for Technology

OCTOBER 5, 2013

When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan. Can you give us some examples of how either a corporate team or maybe even a product team might use Knowsy? PD: Why are they becoming so popular? PD: Let’s go to marketing team.

Work Management 100

Work Management Marketing Management Business Peer-to-peer 100

Buzz Marketing for Technology

DECEMBER 19, 2012

Yet, while Internet businesses have made great progress in catching up with more traditional sales outlets in terms of the breadth and sophistication of their product offerings and how they are presented online, they have failed to integrate their CRM activities, which limits their impact as they try to personalize promotional offers.

Personalization 100

Personalization eCommerce Lead Ranking CRM 100

Buzz Marketing for Technology

JANUARY 28, 2010

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Tweet This! Share this on Facebook. Share this on Linkedin.

WOM 100

WOM Digg B2B Marketing Wikipedia 100

Buzz Marketing for Technology

MARCH 17, 2009

Oh don't forget send emails to your Fans for FREE and if you want to buy targeted ads you can do that too. With all that in your favor - Why would any business need a website anymore?

Facebook 100

Facebook Marketing Websites Paid Search Agency Social Networks 100

Buzz Marketing for Technology

JUNE 23, 2009

Whether you are a small local business, or even a well known product or service you will need to give some thought to your audience like, who they are, how do they want to be spoken to, what messages would you want them to receive, and what are the tactics for having them interact with your message.

Facebook 100

Facebook Cost Per Thousand Cost Per Click Paid Search Agency 100

Buzz Marketing for Technology

JUNE 27, 2008

I think there is a real difference between knowledge work that is a corporate product (i.e. Who's our target audience? Subscribe to: Post Comments (Atom). Subscribe to this blog. Blog Archive. ▼ 2008. (43). ▼ June. (16). On a break. Updating new skils. Our Future Workers. Literacy Gap. University vs. Workplace.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Training 100

Buzz Marketing for Technology

JUNE 27, 2008

The paradox to this is that "content" is now a product (transitioning to the service economy) which means we want our knowledge workers to "know more". Who's our target audience? Looking at work literacy from this viewpoint, technology is only a tool with which these knowledge workers will be able to draw on. Blog Archive.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Verticals 100

Buzz Marketing for Technology

JULY 10, 2008

Most executives believe that relentless execution—the efficient, timely, consistent production and delivery of goods or services—is the surefire path to customer satisfaction and financial results. Underlying the notion of a simple, controllable production system was the notion of the simple, controllable employee.

Work Management 100

Work Management Copyright Customer Satisfaction Efficiency 100

Buzz Marketing for Technology

SEPTEMBER 26, 2012

It’s important for marketers to give fans new ways to connect and advance their relationship with the brand or product being promoted. Test: length of forms, number of required fields, number of clicks necessary to get to target content. Test: Update frequency. Inconsistent or Sloppy Branding. Mystery Visitors.

Facebook 100

Facebook Ideal Customer Profiles Brand Identity Branding 100

Buzz Marketing for Technology

APRIL 6, 2010

Even conduct the sale with payment options like PayPal in the future.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Buzz Marketing for Technology

OCTOBER 16, 2008

I would also include some of my students work which is a by-product of my own work: teaching, such as the Pageflake for my students conference on nano-technology or the technology blog they put together. 10 ways to be more productive. Who's our target audience? Reframing how we define organizational learning. The quick fix.

Web 2.0 100

Web 2.0 Work Management Wiki Marketing Management 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Brickfish - Measuring Social Engagement Brickfish offers an innovative way for brands to connect with their target audience online. Their new product LearnSocial is a revolutionary new way for businesses to train employees. Clearly I would think Ascentium is a model for agencies of the future.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Annual Conferences Articles Books Discussion Forums Download Center Gurteen Community Cafés Gurteen Event Calendar Gurteen Knowledge Community Gurteen Knowledge Letter Gurteen Knowledge Weblog Jobs KM Books KM Event Calendars KM Networks KM Success Stories KM Tools KM Weblogs KM Websites Knowledge Cards Links Magazines & Journals Media Player Meeting (..)

Effectiveness 100

Effectiveness Work Management RSS Marketing Management 100

Buzz Marketing for Technology

JULY 24, 2008

Using marketing (technology adoption) concepts, the majority adopters dont tend to use a new product until it is in the mature stage. Who's our target audience? Many of us do not see the change in use of a technology as it becomes "mature". The "soft skills" Getting older workers to learn off of each other. On a break.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Blogger 100

Buzz Marketing for Technology

JUNE 27, 2008

Targeting a very specific audience will make it easier for you to address the specific problems faced by that audience, and for your message to make a real connection with them. In defining your target audience, too, keep the intended outcome in mind: Which people are actually in a position to act on your information?

Effectiveness 100

Effectiveness Web 2.0 RSS Work Management 100

Buzz Marketing for Technology

OCTOBER 16, 2008

10 ways to be more productive. Who's our target audience? Reframing how we define organizational learning. Need help on Work literacy presentation. Work at learning; learning at work. New type of communication with facebook? Facing the unknown. Influencing others to enter Web 2.0. Identifying blogs. ► August. (10).

Web 2.0 100

Web 2.0 Ning Social Networks Blogger 100