target Product Related Topics 
Anything Goes Marketing
MARCH 24, 2007
Have you ever been miffed when trying to test out a product from a website? I want to test out your product so I can evaluate it myself before I have a salesperson call me or before I invest anymore time in your company! It's time to think outside the box on how you can show off your products and services. Call it web 2.0
Anything Goes Marketing
SEPTEMBER 8, 2008
This beer company is going beyond their product to focus on their target audience. For many companies, newsletters are key to either keeping customers, creating repeat customers or nurturing prospects who are interested in your products but not yet ready to buy. This goes beyond your product and beyond your company.
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Anything Goes Marketing
OCTOBER 20, 2009
In my definition for this post, I’m referring to a process that automatically delivers highly targeted emails to prospects or customers in a specific time frame via a marketing automation platform. Here are the key items that you need to consider in building a lead nurturing culture: Targeted, Engaging Content is King.
Anything Goes Marketing
APRIL 5, 2009
The key here is for your marketing automation platform to automatically feed these inactive contacts into a campaign that will fire off these targeted emails. For new customers that have purchased your product or service, enter them into an email campaign that introduces them to your product as well as your company. Trial tips.
Anything Goes Marketing
JANUARY 21, 2009
Including images in an email is actually a good idea depending on the email and the target audience. Here is the email once I enabled the images: If you notice, the products being advertised are women's beauty products. The products that I should see could be something like shaving gel. It gets worse - much worse.
Anything Goes Marketing
AUGUST 26, 2006
Here are some examples: If you're doing a new product launch email, you may want to at least break out your prospects vs. your existing customers. Remember, you can also slightly alter the content of your newsletter for your different segments that you're targeting - that's a whole blog post on its own. Get creative!
Anything Goes Marketing
JANUARY 25, 2007
B2B marketers rely on their targeted audience and customers to spread the word by forwarding on an email invite to a webinar or telling a fellow colleague about a great new software package that they just starting using. Just because you are targeting a business, does it need to be all about newsletters and white papers? For example.
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