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Salesforce Deepens AI Integration, Targets Employee Productivity for Initial GTM Enhancements

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The combined forces allow for what Salesforce sees as a game changer in terms of user productivity — an area of AI impact that does not get as much attention — and generating more valuable insights. Thus, tackling enablement is both adds value and clearly enhances productivity.

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

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These include for Salesforce some new Web page designer tools to optimize commerce conversions and reduce returns, as well as new product catalog, referral and loyalty management tools. On the surface, much of these product announcements seem aimed at B2C GTM teams and general retailers. All of these are purportedly AI-driven.

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Salesforce Marketing Cloud Gets an Even Bigger Dose of AI Following 2023 Dreamforce Announcements

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What is now ‘generally available’ in the platform amounts mainly to productivity improvements for go-to-market professionals, with embedded AI prompts that can automate or remove common steps in common GTM workflows — a tactical improvement to the platform. To move beyond core productivity gains (i.e.,

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What Does Drift’s Re-Positioning as a “Buyer Engagement Platform” Mean for New and Existing Users?

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What does this repositioning mean, and what are some of the product developments Drift is delivering to support this repositioning? Drift’s new product innovations fall into three, distinct new feature sets: Site Concierge creates a new type of self-service environment.

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Salesforce’s Roadmap Reveals Evolving Support of Converged Growth Models

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To make things even easier the company has added more pre-built dashboards or faster insights on customers, segments, identities, products, campaigns, content, channels, etc. This is in addition to its existing Salesforce CDP, which allows for segmentation and unifying data from various sources within an organization’s tech stack.

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Customer Experience (CX) Vs. Demand Experience (DX): Why CX Is an Outdated Prologue for Optimizing Go-to-Market (GTM) Execution

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Customer Experience (CX) defines the quality of a customer’s interaction with a given product or service, as well as the adjacent service and support around this product or service. And this is all worthwhile… to optimize the customer’s experience with your product or service. Therein lies the issue of CX vs. DX.

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Ethics in B2B Digital Personalization – Is it Possible?

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Thinking back just ten or fifteen years ago, weren’t Google, Facebook and others positioned as free products? These products were supposedly created to help us be more efficient and to foster a sense of community. If you’re not paying for the product, then you’re the product.” And we all remember wondering….but

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