Act-On

FEBRUARY 16, 2024

As she looked through the data, she also figured out which messaging performed best with our target ICP but also aligned with where a person was in their journey (top of funnel, middle of funnel, or bottom of funnel). Imagine a known prospect visiting your product page but not performing the desired action. Ask for feedback.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

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NOVEMBER 15, 2023

Customer needs are a moving target, and so are personas. And once you create your personas, you’ll want to design more targeted materials throughout the audience’s entire journey to more effectively support sales. But first, they want to test potential solutions, so they schedule product demos. Iterate and refine.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Act-On

SEPTEMBER 24, 2023

The challenge is that fragmented intent doesn’t deliver targeted traffic. An example of top-of-the-funnel keywords she might search include “How to improve marketing productivity” or “How to scale a marketing department.” Look for long-tail keywords, which are expanded and targeted phrases. But are they the right visitors?

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Act-On

SEPTEMBER 25, 2023

Sales only cares about hitting targets, by any means necessary.”). Product marketers who develop go-to-market strategies and positioning. This primarily happens when marketing and sales teams lack alignment around: Their target audience—who are we trying to reach? And, sometimes, a lack of trust and personal relationships.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

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SEPTEMBER 24, 2023

And yet, even with this difficulty, you can still target some easier areas of SEO. More traffic helps you support your audience on their buyers’ journeys, whether that’s providing blog content, downloading an eBook, signing up for your email list, scheduling a product demo, or taking some other action. What is SEO?

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

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FEBRUARY 26, 2024

Account-based advertising displays ads exclusively to specific job titles at your target accounts. For instance, if you want to market a new food packaging product to General Mills, you can target individuals with titles such as Senior Product Manager, Senior Product Marketer, or VP of Product Marketing.

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Act-On

OCTOBER 2, 2023

And you can promote new offerings like credit cards or loan products through upselling and cross-selling campaigns. This could include standard alerts and notifications, promotional texts sent to a targeted segment of your audience, or even behaviorally triggered SMS messages that you send after a client or lead takes a specific action.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195