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Product-specific targeting

Zoominfo

Scenario A potential customer views a product page on your website. To capture their interest, send targeted ads and messaging about the product they viewed. Follow up with a call to schedule a product demo. It’s a good target for outbound plays.” Initiate an automated email campaign.

Product 100
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Salesforce Deepens AI Integration, Targets Employee Productivity for Initial GTM Enhancements

ANNUITAS

The combined forces allow for what Salesforce sees as a game changer in terms of user productivity — an area of AI impact that does not get as much attention — and generating more valuable insights. Thus, tackling enablement is both adds value and clearly enhances productivity.

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4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

Effective marketing strategies for complex products are essential to driving business growth. Every product is different. This means you must adapt your marketing campaigns around the products that they promote. Traditional marketing starts with the product. Effective marketing works in reverse.

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Why Your Product Is Not What You Sell

Marketing Insider Group

Nintendo and Amazon understood the ageless principle that your product is not what you sell. Find out why your product is not what you sell. Key Takeaways: The key to successful selling is providing the core solutions to your target audience’s challenges and problems. You have to sell a solution ; just adapt it to the times.

Product 212
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5 Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. Forward thinking sales leaders are starting to prioritize technology initiatives. Is your team focused on building a reliable tech stack for 2020?

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5 essential tips to clearly define your ideal target market

Tomorrow People

Why targeting is a strategy in its own right. Segmentation and targeting often go hand in hand. This article explains why effective targeting is important – and shares what you can do to get a crystal-clear idea of your ideal customer segments. Why is it important to have a clearly defined target market? Sales feedback.

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9 Product Marketing Strategies to Grow Your Customer Base

Marketing Insider Group

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

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The Impact of Direct Dials on Sales Productivity

While dialing away at targeted prospects, it’s important for them to remember that not all sales outreach is created equal. To understand the importance of direct dials, you need to understand connect rates. Often, sales reps who fail to hit the phones hard are left wondering how they missed their quota.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads. Which production secrets are key to transitioning webinar attendees to active sales prospects. Have you held back on doing webinars because of the level of effort required?

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7 Winning Lead Generation Strategies to Drive Growth

Identify the stakeholders who are in-market for your products/services. Target and reach your highest-value prospects. In this whitepaper, you’ll see real-world examples from leading B2B businesses and learn new ways of using data to: Improve lead quality. Create content and messaging that compels decision-makers to act.

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Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Intent data can also be utilized to help hone the scope of the companies that you target with your marketing efforts, helping to eliminate hours spent calling prospects who are uninterested in buying your product or services. Download this special eBook to dive deeper into: Why intent data is crucial in B2B selling & marketing.

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Connect, Care, Convert: Secrets to Establishing Trust with Niche Markets and Turning Them Into Clients

Speaker: Lynnette Khalfani-Cox, The Money Coach®

From college students and women to communities of color and low-to-moderate-income households, niche populations have specialized financial needs – but they often underutilize many valuable financial products and services. How can you better connect with these consumers? February 21, 2023 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT