True Story: Without a marketing plan, he planned to fail!
ViewPoint
FEBRUARY 18, 2014
Develop a new product: a tamper-resistant container. First there is an assessment of the strengths and weaknesses, opportunities and threats (SWOT). Objectives are often focused on revenue targets, new product introductions, etc. My point is this: if you haven’t done a SWOT analysis in a few years, do one.
120 
Let's personalize your content