survey Product Related Topics 
The Effective Marketer
FEBRUARY 16, 2009
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Only One Thing Matters in Online Surveys – WIIFM Marketers have several tools at their disposal in their arsenal of marketing weapons, one of which is surveys. How did you target and fine tune your messages?
The Effective Marketer
AUGUST 14, 2009
New Salary Survey Released We all like to complain about how much we make, so here’s another reason for you to either shut up or have that awkward conversation with your boss about getting a raise. Exhibitor Magazine’s July Edition showcases their annual salary survey with interesting results. United States License.
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The Effective Marketer
SEPTEMBER 12, 2011
Surprising results from eConsultancy’s recent survey on the use of QR Codes showed that: 64% of consumers don’t know what QR Codes are. The survey goes on to point out that marketers have to be innovative and think outside the box when it comes to using QR Codes: “Don’t rely on QR codes alone.
The Effective Marketer
APRIL 3, 2012
Tech support is the low-hanging fruit where you could have a message talking about how to make the most of your product, give a tip that will help them with the product, or talk about a solution for a problem people have been encountering lately. Customize the message for each department.
The Effective Marketer
JULY 7, 2011
Building products that sell themselves is a neat idea and had worked well for GE for years. At GE some units had a tendency to develop products because they could, not because the market needed them. Turning marketplace insights into untested products, services, or solutions. Marketing as a Function. The Integrator.
The Effective Marketer
JANUARY 17, 2012
ProbBlogger was started by Darren Rowse, who wrote the most popular of the ProBlogger products, 31 Days to Build a Better Blog. So many products, selling from a dollar to over $100, seem to focus on just one thing: starting a blog. Organize and plan products. Survey your customers. Understand the competition.
The Effective Marketer
JANUARY 19, 2012
This tried-and-true approach to innovation leading to brand extensions, new product categories, and new marketing approaches has and continues to be used as a cornerstone of market research efforts. Will Social Media Replace Surveys as a Research Tool? By the time you get it built, they’ll want something new” – Steve Jobs.
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